HomeMy WebLinkAboutAgenda Report - September 17, 2003 E-12"DI
k -A I Y OFLO
COUNCIL COMMUNICATION
AGENDA TITLE! Adopt Resolution Authorizing the City Manager to Execute a Contract with
Comcast Media for Transit Advertising for Fiscal Year 2003/04 ($6,000)
MESTING DATI : September 17, 2003
PREPARED BY: Public Works Director
RECOMMENDED ACTIONThat the City Council adopt a resolution authorizing the
City Manager to execute a contract with Comcast Media for Transit
advertising for Fiscal Year 2003/04 ($6,000).
BACKGROUND INFORMATION'. The City of Lo6 utilizes several different methods of advertising to
inform the residents of Lodi about the available transit
opportunities- Cable television has proved to be an effective toot
for advertising for the Grapeline. The most recent commercial,
which aired last fall, produced a great response from the public and was easily identifiable to the transit
system. The same commercial (which highlights students utilizing the bus to get around town and stars
several Public Works staff) will air throughout the fall/winter concluding after Christmas, and a new
commercial will air in the Spring.
FUNDINGi Transit Funds ® Transportation Develo,entl Act -7_'�6,000
Vick; -I�cAthl,Finance Director
Richard C. Prima,
Public Works Director
Prepared by'Fiffani Fink, Transportation Manager
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APPRovi-D:
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H, Dixon Flynn -- 'City
09/05103
17 7
SUSAN J. BLACKSTON
City Clark
2003-172