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HomeMy WebLinkAboutAgenda Report - April 19, 2004 B-01 SMCOMMISSION 2003104 Annual Report to City Council Agenda ❑ Why the Arts in Lodi? ❑ Community Needs Assessment ❑ Mission/Vision/Goals ❑ Current Programming ❑ Grant Recommendations ❑ Future Growth cwrr�a�ww 1 The Arts are Basic There is opportunity for Art in every moment... for me, the daily experience of the inherent creativity in Art rejuvenates my soul, shapes the quality of my architecture and sows richness in the quality of my life. — Tim Matthies WENELL MATTHEIS BOWE ML K The Arts Impact: ❑ Economy ❑ Cultural ❑ Tourism Diversity ❑ Religion ❑ Community ❑ Healing Planning ❑ Housing and ❑ Public Art Neighborhoods ❑ Resource ❑ Advocacy/Policy Development ❑ Education ❑ Technology The Arts as Career LTY was a very positive and rewarding experience that has furthered my training in all fields... LTY is a very unique and rewarding program that all young thespians in the Lodi area should look into. -•Jacob Inman Lodi High School Junior Lodi Theatre for Youth Participant 3 The Arts Expand Us Art has enhanced my life personally and professionally by broadening and increasing my familiarity and understanding of the world in which I live and work, as well as worlds I will never be able to visit. ---Rex Reynolds, Esq. Lodi Theatre for Youth L odiy The Arts Teach Shills The arts are very good at teaching students many skills which they need in order to live and work in a society: • Interpersonal skills • the ability to work in teams • an understanding, tolerance, and appreciation for diversity in people and ideas the ability to lead and communicate effectively with groups Americans for the Arts Lo Arts 4 Art. Ask for More. The Arts Mean Business AMERICANS (-"ARTS In Lodi, the non-profit arts are at least a $3.8 million industry. • Arts orgs spend $700,000 annually ■ Audiences spend $3.1 million • 127 Full-time jobs • $149,000 in revenue to City Govt -- Arts & Economic Prosperity Study, 2000 5 Sound Public Policy "What's good for the arts is good for the economy. The mayors of cities with strong economies tell us that the arts have helped their communities thrive. Federal support for our nation's cultural organizations is sound public policy." -- Representative Louise M. Slaughter, 2002 United States House of Representatives, and Chair, Congressional Arts Caucus L s Economic Vitality `As chairman of the Oklahoma Chamber of Commerce, I have visited almost every city and town in the state. There is a visible difference in places with an active cultural community. I see people looking for places to park, stores staying opera late, and businesses packed with customers. The business day is extended and the cash registers are ringing." — Ken Fergeson Chairman & CEO, NBanC, and President -Elect, Americans Bankers Association L s .. r....uwti LJ ~ ✓10 Y -- Public surveys Why don't you attend more? ❑ I don't know what's available 24% ❑ I have little spare time 21% ❑ What T want isn't offered 12% ❑ Scheduled at inconvenient times 11% ❑ Tickets/fees are too exp0IMM 9 Q ❑ I'm not that interested 2% ❑ Quality not satisfactory 2% ❑ Other 2% ❑ No Answer: 19% Agency Survey What is the single most important issue facing your agency right now? N Funding 7% 7% ! 32% g Marketing/Pubi!city p tack of affordable facilities o Dwindling audience/membershiP 27% } � Staffing Shortages Agency Survey Cont. Most Important Issue to Arts Community 6 ■organaaum ■FurdrQ ;C M&iC811nglpllbliCirlf i ion LIOAftEdum ente Building 4396 13% 13% Andlia L Ar1S 0 LUSD Survey: Arts Education What are the most pressing issues? 1. Lack of Funding 2. Lack of Teacher Time 3. Lack of Teacher Knowledge 4. Lack of Communication Focus Group Most pressing issues: I. Marketing 2. Funding 3. Affordable space/facilities i,o4 10 Public Forums What's missing? 1. Art galleries 2. A permanent theatre company 3. Country Western music 4. Inclusion/exposure to underserved populations Public Forums What should the Arts Commission be. doing? 1. Dissemination of information 2. Marketing 3. Workshops/Professional Development 4. Advocate for the City regionally L Arcs 11 Mission Our mission is to advance the arts in Lodi by partnerin with the entire community to provide quality programs and events that foster creative expression. C�YY.a.�41� 12 Vision We envision unlimited opportunities and resources available to further the arts so that access to participation by all community members is not hindered by economic, social or cultural barriers. Vision (Cont.) Through the arts, our local economy and culture is invigorated for the benefit of our collective future. 10 to 13 2003.05 Goals ❑ 2003-04: Community -wide Needs Assessment ❑ 2004-05: Draft 5 -year Plan • Collaborative marketing • Stabilize local agencies through training (grant writing, non-profit management, etc.) Partner on every event produced 2003-05 Goals: Grants CSI Maintain current level of funding Q Document granting parameters ❑ Offer regularly scheduled technical assistance workshops ❑ Utilize more community volunteers for application reviews M #'YYM#.YY 14 2003-05 Goats: Classes ❑ Increase revenue from arts classes by 30% Q increase overall class registration by 40% Q Evolve the current course catalog into a community -wide Arts Directory • Generate advertising revenue (arts -related business) • Improve access to arts organizations ■ Showcase the Lodi arts scene L �irrw•Ne 15 Night Time Live jazz Series ❑ Celebrated 11 year anniversary ❑ Record attendance this year ❑ Major sponsor: Capital Public Radio ❑ Working with Marlo Kerner to create separate non-profit organization Lon wrur�watiw Art on the Square Festival ❑ 4th successful year ❑ Continuing partnership with Lodi Appellation Winery Association ❑ Capital Public Radio = media sponsor ❑ Regional advertising and promotion ❑ State-wide participation by artists ❑ All -day music and entertainment ❑ Free hands-on workshops for families M c�rr�wp�w 16 First Friday Art Hop ❑ Rotating art exhibits featuring local and regional artists ❑ Meet the artist receptions ❑ Community -wide effort ❑ Partnering with Lodi Public Library, Downtown Businesses, Lodi Art Center, and other venues First Friday Art Hop In the past Lodi has not always been known for its "cultural vitality" so this type of venue is very encouraging. Art is an important part of any culture... it must be nurtured and valued if we want to develop this important part of who we are. -- Robin Vander Hamm Lodi, CA L Ares EEM..�a��iR 17 Haunted Hutchins ❑ New partnership with Youth Commission ❑ Most diverse crowd at the Square ❑ Full carnival atmosphere ❑ Haunted House ❑ Scary storytelling ❑ Arts & ,crafts srr�ra�eM Local Arts Conference ❑ First ail -day local arts conference ❑ Attended by arts agencies, business partners, individual artists ❑ Marketing and arts education focus ❑ Local Arts Alliance formed to collaborate on marketing bad Lo ewrrrMw 18 LodiArts.org =ement Wdemme to LAktLorp Mat -SNOW M+..r.e w. To a&ae ca dw arlt 11 LPO- by Par(TIRiI1Q MMNi Nlr I/IfiV COPI..IIaYfY ✓� - R7 A�"� 9Wit1' p�iRR Mid wMti � ltrfbr ClML�'a nprarnan. WI*.o O igMI�N Ih. a11M{ PY.M 1.4 ►RIBA* ART Mor - c.n A.r AMBW �.'yyiw art ww1 Aw .xrana.dl G �n w K o.M.r M F1111Pm1r• _. ��. i1M11M 1�M awl M 11CW p� hr mat Wh md*n M he- rw �r pl "M 111 V ...wAq .--L ._._�.., r.1��r RR7M. rr.w n. RRr tl..�iEY[�IAMLdRAMe 19 Arts Classes Revenue 16% Number of students served _ RE y,enu,- �' The Division at -a -glance ❑ Arts Classes/programs ❑ Granting process ❑ Public Art Program ❑ Arts Commission programs ❑ Lodi Arts Project Fund ,M] 21 New Classes/instructors Cl Pottery ❑ Introduction to Ballet ❑ Painting for Children ❑ Adult Ballet ❑ Painting with Claire Oak ❑ Toddler Ballet Q Dance the Salsa Workshop ❑ Jazz Dance ❑ Hula &.Tahitian Dance Cl Home Recording Workshop for ❑ Retro Swing Dance Workshop ❑ Music Art Camp for Kids ❑ Creative Writing ❑ Drawing for Design ❑ Modern Guitar ❑ Sculpture L) Classical Guitar ❑ Art for the Entertainment ❑ Lodi Children's Chorus ❑ Industry Conceptual Illustration ❑ Music for Mothers to be ❑ Hurray for Clay -Summer Art ❑ Music Theory and Camp Appreciation ❑ Mixed Media L3 a Voice Development How to Draw Your Favorite ❑ The Summer Ballet Experience Super Heroes ❑ Be ning Pencil Drawing Techniques •wrr.�s.rr 21 2004 --OS Grant Applications Central Valley Youth Symphony $10,000 Soroptimist $5,000 Lodi Community Band $5,750 Lodi Children' Theatre $17,000 Lodi Community Art Center $5,600 Lodi Symphony Orchestra $20,000 Education through Music $3,800 Lodi Children' Chorus $2,500 Troupe Cabana $14,300 Lodi Friends of Stockton Symphony $17,594 LUSD $8,100 Sandhill Crane Festival $6,300 TOTAL: -$124,174 LMG RiYMNN��I 22 LORI ARTS COMMISSION LOCLIArts CoMM.sa.oN ARTS AND CULTURE NEEDS ASSESSMENT REPORT March 2004 LODi ARTS COMMISSION ARTS AND CULTURE NEEDS ASSESSMENT REPORT TABLE OF CONTENTS EXECUTIVESUMMARY...........................................................................................................1 PROJECT PURPOSE AND METHODOLOGY...............................................:....:........................5 APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION..................................................................................... A-1 COMMUNITY SURVEY QUESTIONNAIRE-............................................................................. ..............B-1 SCHOOL DISTRICT SURVEY RESULTS BY QUESTION .................................................. ... .............. C-1 ARTS EDUCATION PROGRAM INVENTORY SURVEY..................................................................................D-1 AGENCY SURVEY RESULTS BY QUESTION................................................................................................. E-1 AGENCYSURVEY...................................................................................................................................... F-1 LIST OF LOCAL ARTS AGENCIES........................................................................................................ .G-1 FocusGROUP TR4NSCRIPT................................................................................................... ...... ....H-1 NOTESFROM PUBLIC FORUMS..................................................................................................................I-1 1 COMMUNITYSURVEY............................................................................................................7 PROFILE OF LOCAL ARTS RESOURCES 9, .............................................. ,..................................... SCHOOLDISTRICT SURVEY.... ....................................................................................... ..11 AND RECOMMENDATIONS FINDINGS ...................................................................................14 APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION..................................................................................... A-1 COMMUNITY SURVEY QUESTIONNAIRE-............................................................................. ..............B-1 SCHOOL DISTRICT SURVEY RESULTS BY QUESTION .................................................. ... .............. C-1 ARTS EDUCATION PROGRAM INVENTORY SURVEY..................................................................................D-1 AGENCY SURVEY RESULTS BY QUESTION................................................................................................. E-1 AGENCYSURVEY...................................................................................................................................... F-1 LIST OF LOCAL ARTS AGENCIES........................................................................................................ .G-1 FocusGROUP TR4NSCRIPT................................................................................................... ...... ....H-1 NOTESFROM PUBLIC FORUMS..................................................................................................................I-1 1 LODI ARTS COMMISSION ARTs AND CULTURE NEEDs AssEssMENT REPORT ,0--4 EXECUTIVE SUMMARY PROJECT PURPOSE The 2003 community -wide needs assessment documented the strengths, weaknesses and general characteristics of Lodi's arts and cultural needs so that choices could be made about next steps for local arts development. This project and report also constitutes the first phase of a two-part process to create the Arts Commission's 5 -year plan. Project methods included written surveys for the public, the school district, and local agencies; public workshops; a focus group; and profiling of local arts resources, SURVEYS The written surveys gathered details of the strengths and weaknesses of the arts environment in Lodi, and investigated related attitudes about the arts on a local level. Three survey instruments were used: 1) a public survey modeled after a survey created and conducted by market research consultants for the City of Menlo Park; 2) an agency - specific survey modeled after a survey created and conducted by the San Joaquin Department of Education; and 3) a school -specific survey created by the California Department of Education. FOCUS GROUP The purpose of the focus group was to learn more about the specific needs and suggestions of local arts organizations, and to gauge the opinions of community leaders about the future direction of arts development in Lodi. Five individuals representing a variety of local art agencies were asked to participate; four actually attended. The visual, performing and musical arts were represented, as well as the local school district. An outline from the session's transcript details their opinions and suggestions. PUBLIC FORUMS Three public forums were held in the Fall of 2003 to allow the general public to share their thoughts on the current state of the arts in Lodi. Summaries from each of those forums is included in the appendices of this report. PROJECT FINDINGS Taken as a whole, the results document a mandate for the Arts Commission to assume a substantial role in providing arts and cultural groups and organizations with stabilization and infrastructure assistance. The findings summarize the community needs and gaps in services (as identified in the needs analysis). Overall Finding: The overall finding of the arts and culture needs assessment is twofold: 1) there is a strong demand in Lodi for more and better marketing of existing arts LoDrAiTS CoNMssionAxis AND Cu.raxE N ASSFSSMENr RFPOFT programs, and 2) there is a clear need for the City to continue its role in providing arts and culture services - especially with regard to funding. Broad Range of Community Needs: The community's needs are strong and varied enough to warrant additional programs in a broad range of areas. Given this broad range of needs and interest, the issue appears to be what options would be the most appropriate and strategic for action. Need for Facilities: There is clearly a need for additional cultural facilities. This need encompasses facilities for both arts attendance and participation. Hutchins Street Square is currently the main focus of cultural arts events in Lodi; however, it too has its limitations with regard to space and scope. Current classroom space is at capacity - additional arts classes (especially during prime after school and evening hours) are currently impossible at the Square. The need for additional classrooms and rehearsal studios emphasizes the community's demand for participating directly in arts experiences, for both adults and children, and on an amateur as well as professional basis. Facility needs also include affordable performing and exhibition spaces. Further study is required to define the specifics of such facilities. Related Infrastructure Needs: In addition to facilities, the needs of local organizations include stabilization through assistance with funding, marketing, communication, administration, and other related infrastructure services. Broad Community Opinion on the Arts: The community's support for City action in meeting arts and culture needs is broad. It includes strong opinion favoring a public art program, spending City funds on arts programs, and the recognition of the value and role of the arts in community building and the development of young people. Potential Partnerships: Several organizations inside and outside Lodi indicated an interest in partnering with the City and with each other. The Needs of Residents Predominate: In Lodi, the key factor emerging from the assessment is the desire of residents for additional information on what is currently happening in our community. This suggests that the primary focus should be on meeting residents' needs through additional and better marketing for attendance and participation in the arts. This also frames the needs of the local arts resources: supporting them is a means of not only meeting their needs but also of serving the needs of residents. 2 LOUT ARTS COMMISSION ARTS AND CuLTuRE NEEDS ASSESSMENT REPORT RECOMMENDATIONS Because of the strength of the residents' desire for a viable local arts ecology and the range of. the community's needs, there is a variety of options for action in meeting those needs. This section lists a number of recommended options that appear to be both strategic and feasible. However, this list is by no means exhaustive or conclusive—they are not the only ideas. These options are grouped according to cost, with the lower cost options generally being less complex, and requiring less time, to begin implementation. The recommended options all require further planning and development, and will presumably require additional staff with specialized expertise in arts administration. Most options include a potential for partnerships. OVERALL RECOMMENDATION Develop a Community Cultural Plan: The Arts Commission should proceed with Phase 2 of its two-stage process to develop a community cultural plan, with a five-year time frame. They should structure the planning process around the specific directions they choose to pursue, presumably including some of these recommended options. The community cultural plan will provide the City with a blueprint for specific action, including strategic and tactical plans; costs, staff, facility and other resources needed; assignments of lead parties; identification of partnerships; implementation schedules; and other more detailed plans. The community cultural plan, like other types of municipal master plans, will permit City Council members to make informed policy decisions about longer-term strategies, spending, financing, and administrative infrastructure. LOW-COST OPTIONS Provide Infrastructure Services: Develop services to address the infrastructure needs identified in the assessment, such as a resource directory, information and referrals, joint marketing and communications services, and convening regular events and conferences (designed to bring together elements of the arts community). Special attention should be paid to marketing and funding. Provide More Comprehensive Arts Classes: Develop a more comprehensive and sequential curriculum of arts classes for children and adults, building on the Community Center Department's present capacity for delivering successful classes. These classes should take place at multiple locations around the City — especially as the Square is at capacity during peak class hours. 3 r LODI ARTS COMM[SSION ARTS AND CuLTuRE NEEDS AssEssMENT REPORT r ",w MEDIUM -COST OPTION Expand the current arts grants program to include funds that would support the development and stabilization of current agencies (not just project -oriented). There are a number of organizations that remain below the radar of most residents because they do not have a regular "home," or do not have trained staff that can manage the administrative functions on even a regular part-time basis. HIGH-COST OPTION Cultural Facilities: The most complex and expensive option is addressing cultural facilities needs. The main point of this recommendation is that addressing facility needs requires substantial specific planning, and is not merely an issue of costs. Building additional arts spaces—theaters, gallery(ies), studios, classrooms and related spaces— while expensive, is the most comprehensive solution. With sufficient capacity, performing arts spaces could be shared with a resident organization, such as the Lodi Community Art Center, and rented to other regional performing groups as a "second home." The specific location, use, configuration, capacity, financing, and administration of a facility would require additional study of the potential users, funders, partners, available land, and other issues. This type of project, however, holds the promise of galvanizing public attention and resources. A public/private partnership in some form is the most viable approach, not only because of cost-sharing but also the community involvement that accompanies the private partner. Facilities developed and owned entirely by municipalities (such as the Square) are often structurally less able to reflect and serve changing community needs. 4 k LoDI ARTS COMMISSION ARTs AND CULTURE NEED$ ASSESSMENT REPORT PROJECT PURPOSE AND METHODOLOGY PURMSE The purpose of this project was to assess Lodi's community needs in the area of arts and culture. This includes documenting the strength and characteristics of those needs, and framing choices about next steps for arts development in Lodi. This project and report also constitute the first phase of a two-part process to create a community cultural plan: 1. Data collection and analysis (this report). 2. Formulation of the Arts Commission's 5 -year plan, to follow this assessment and be based on its results. This means that this project focuses on research and analysis, and stops short of strategic planning or program development for the arts. Nonetheless, the assessment results have led to clear potential directions for future arts development, and produced clear options for action. METHODOLOGY The project methodology was designed to answer the following questions: • What is the strength and character of the market, or demand, for arts and culture in Lodi? • What are the current arts and cultural resources in and near Lodi? • What are the community's arts and cultural needs? Where are there gaps in services? • What options does the City have to meet community needs in the area of arts and culture? • What partnership opportunities exist? Staff used the following tools to implement this methodology: • Community Survey: This written survey of residents provided additional and detailed information about the strength and characteristics of the community's arts interests. It also probed attitudes about cultural facilities, public art, City arts funding, and other relevant issues. • Community Meetings: The staff held three open community meetings to allow residents the opportunity to share their opinions and recommendations on local arts needs and goals. • Profile of Local Arts Resources. The staff profiled local arts resources in relation to Lodi's emerging community needs. They surveyed local arts agencies and facilitated a Focus Group discussion with local leaders. The profiles helped assess the needs and attitudes of local organizations and community leaders, and G1 C r L ODI ARTS COMMISSION ARTs AND CuLTmF NEEDS AssF.SsMEtVT REPORT k`? COMMUNITY SURVEY The community survey was conducted throughout 2003. The purpose of the survey was to assess in detail the strengths, weaknesses and character of the cultural arts in Lodi. The survey employed a written questionnaire' and results were tabulated and analyzed2. The survey is one of several research tools used in the overall cultural needs assessment, and is analyzed in the context of the other results. SUMMARY Respondents overwhelmingly desire more arts and cultural opportunities to be available in Lodi: 91% rate this as important, very important or extremely important. (Ql-) A strong majority of respondents support more public art in Lodi; 69% consider it to be important, very important or extremely important. (Q10.). There is a local audience for nearly all forms of arts events. There is a significant interest in attending an across-the-board range of performing, visual and literary arts events. (Q2-) There is a strong interest in arts events people can attend with children. (Q5.) When asked about classes, visual arts classes hold the strongest interest for both adults and children. The next -highest interests are for music and dance lessons, for both adults and children. (Q5.) The two primary reasons that respondents do not attend arts events or classes in Lodi are that people don't know what's available, or they have little spare time. Taken together with the other results, it also suggests that effective marketing will be equally a5 important as availability in meeting local demand, and realizing the potential for local arts attendance. (QS.) With regard to price, there is a healthy market for low- and mid -price arts events, and a small market for expensive events. Similarly there is a healthy market for low -price classes, and a smaller market for mid -price and expensive classes. (Q3 & Q6.) 1 See Appendix for sanple survey 2 See Appendix for survey results by question 7 LODI ARTS CaMNASSIoN IN, ARTS AATD CULTURE NEEDS AssEssMENT REPORT y Respondents ranked an art gallery and studio/classroom space as the greatest cultural facility needs; an outdoor amphitheatre and museum were the third- and fourth - highest -rated facility needs. Only 5% said no cultural facilities were needed. (Q9.) Respondents strongly favor the use of City funds for the arts; only 4% said that City funds should not be used to support the arts. Respondents most favor the use of general funds and a tourist (TOT) tax to support the arts; with a private development fee ranked the third-highest. (Q11.) Taken as a whole, these results document a mandate for the City to assume a greater role in providing arts and cultural programs. METHODOLOGY The total number of questionnaires distributed was 12,500. They were included in the Fall edition of the City's Arts Directory, distributed via mail to 200 Lodi households throughout the City's various neighborhoods, and were also handed out by Arts. Commissioners and staff at various public functions (see Appendix A). The total number of responses received was 366, a rate of return of nearly 3%. The survey results are particularly useful when Considered together with the public forums and the local agency profiles. Respondents to the community survey tended to be self-selecting for residents with a greater interest in arts and culture. Therefore, this data provides a greater level of detail and understanding of the character of community arts needs. It fleshes out our picture of the strong overall demand. N. r Lux ARTS COMMISSION ARTS AND CULTURE NEEDS ASSESSMENT REPORT PROFILE OF LOCAL ARTS RESOURCES The staff profiled local arts resources in relation to the emerging picture of Lo&s needs. They researched the local arts community, and documented the needs of 14 representatives of local arts organizations and arts agencies during late 2003 via a survey developed by the San Joaquin County Dept. of Educatiow. In addition, one focus group and three open community meetings were also held. The purpose was to learn the specific needs and suggestions of and for local arts organizations, and to gauge the opinions of community leaders about the future direction of arts development in the community. Compared with other communities, there are relatively few arts resources located in Lodi, however, these organizations include some substantial and well established components of the local arts ecology. Lodi arts organizations show a significant existing capacity, given their limited budgets, and the ability to expand. An example: Lodi Community Art Center, a long-time visual arts organization, moved to Lockeford because of the available facilities40. but was founded and maintains its administrative office in Lodi. Local arts resources located in Lodi include performing and visual arts, and arts education organizations and programs. They also include "presenting" programs, such as the Community Concert Association, that brings touring artists into the community for performances and other services. The programs of the Arts Commission and the Community Center Department appear to be well-designed in relation to their participants. Attendance and participation seems limited only by the available space and other resources. As is well known, there is a rich variety of arts resources in the neighboring communities. Their audiences almost all include a portion of Lodi residents, so clearly the community's demand for arts services is being met to some ektent by trawUng Within the region. Interviewees detailed a lack of infrastructure of arts support. They frequently cited the lack of funding as the most critical issue, which is a major factor limiting the number and variety of performances, exhibitions, classes and other programs they can provide. Also, they have limited opportunities for local funding, marketing and communication. Information sharing inside and outside the arts community is relatively weak. It is 3 See Appendix for sample survey and results by question A The Lodi Community Art Center is currently without a "home" due to issues relating to a County ordinance. They are optimistic that this issue will be cleared up by the end of 2004. Z L ODI ARTS CQMNII551ON ARTS AND CULTURE NEEDS ASSESSMENT REPORT common for arts development in a community to parallel the development of such types of infrastructure. We tend to hold an image of artists as creating despite all obstacles, and that is certainly true for a few individuals. However, the arts in a community rarely flourish without a support infrastructure of appropriate facilities, marketing, funding, administration and other assistance. There is probably a "chicken and egg' problem in Lodi: the arts have developed more elsewhere because of the lack of arts infrastructure here, while the demonstration of local arts development has been needed to justify better infrastructure. Interviewees often stated that Lodi does not have a strong image as an arts community or "arts place." However, they often discussed the extensive public participation in the arts both in Lodi and in neighboring communities, and saw a potential for the local resources to have a higher profile and reach a broader public. This underscores the need for a stronger infrastructure to both amplify the impact of existing arts resources and attract new resources. 10 L )DT ARTs Co"ssTON ARTS AND CULTURE NEEDS AssmmENT REPORT • SCHOOL DISTRICT SURVEY While survey response was poor (teachers and administrators sited both a lack of available time to answer the survey as well as incomplete knowledge about the existing programs), the Lodi Unified School District reports having both some arts education programs and the need for additional programs and resources. The district does have an adopted Visual and Performing Arts Curriculum that is aligned with state standards. However, they do not require a sequential arts curriculm at every grade since they are concentrating on the "core" subjects in order to be aligned with the "No Child Left Behind" Act. The Arts Are included in NCLB and the district states they will attempt to increase student participation in the arts in the near future. At the high school level, all art classes in all five areas, meet the California requirements. At sites where there is an art curriculum, the adopted, standards-based curriculum is used. LUSD's middle schools, especially Morada and Lodi, as well as all seven high school programs have the comprehensive, standards-based arts programs mandated by the California Department of Education. There clearly is a role, albeit limited, for the City to play in meeting the community's need for arts education services. LUSD Schools Participating in the survey Surveys were distributed to each school site principal and arts teacher. Out of the 42 schools in the district, only 21 surveys were returned. The d'istrict's arts coordinator also filled out a survey. SCHOOL Beckman (K-6) 2201 gcakwughDr_ Lodi, CA 95240 (209)331-7410 Borchardt (K-6) 275 Culbertson Dr. Lodi, CA 95240 (209)331-8212 Clairmont (K-6) 8282 Lernans Ave. Stockton, CA 95210 (209) 953-8267 ELEMENTARY SCHOOLS # Surveys SCHOOL Returned Loekeford (2-6) 0 19456 N, Tully Rd. Lockeford, CA 95237 (209) 331-7214 Mahin (Infant Program) 0 5080 Armstrong Rd. Lodi, CA 95240 (209) 331-7366 Needham~ (-6) 0 420 S. Pleasant Ave, Lodi, CA 95240 (209)331-7375 I1 # Surveys Remmed N M LODI ARTS COMMISSION Clements (K-1) 19051 C. Hwy 88 Clements, CA 95227 (209) 331-7300 Creekside (K-6) 2515 Estate Dr. Stockton, CA 95209 (209)953-8285 Davis (K-6) 5224 E. Morada Ln. Stockton, CA 95212 (209)953-8301 Elkhorn (4-9) 10505 N Davis Rd. Stockton, CA 95209 (209)953-8330 Heritage Primary (K-3) 509 Eden St. Lodi 95240 (209)331-7344 Houston (1-8) 4600 Acampo Rd. Acampo, CA 95220 (209) 331-7475 Joe Serna Charter(K-6) 339 E. Oak St. Lodi, CA 95240 (209) 331-7809 John Muir (K-6) 2303 Whistler Way Stockton, CA 95209 (209)953-8106 Julia Morgan (K-6) 3777 A.G. Spanos Blvd. Stockton, CA 95209 (209)953-8202 Lakewood (K-6) 1100 N. Ham Ln. Lodi, CA 95242 (209) 331-7348 Lawrence (K-6) 721 Calaveras St. Lodi, CA 93240 (209) 331-7356 Live Oak (K-6) 5099 Bear Creek Rd. Lodi, CA 95240 (209) 331-7370 ARTS AND CULTURE [NEEDS ASSESSMENT REPORT 3 Niehols (K-6) 0 1301 S. Crescent Ave. Lodi, CA 95240 (209) 331-7378 Oakwood (K-6) 0 1315 Woodcreek Way Stockton, CA 95209 (209)953-8392 Parklane (K-3) 8405 Tam O'shanter Dr Stockton, CA 95220 (209) 953-8409 Reese (K-6) 1800 W. Elm St. 1 Lodi95242 (209)331-7424 Sutherland (4-6). 0 550 Spring River Cr. Stockton 95210 (209) 953-8999 Tokay Colony (K-6) 0 13520 E. Live Oak Rd. Lodi, CA 95240 (209)331-8438 Turner (K-6) 0 18051 N. Ray Rd. Lodi, CA 95242 (209)331-7440 Victor (K-6) 1 17670 N. Bruella Rd. Victor, CA 95253 (209) 331-7441 Vinewood (K-6) 1 1600 W. Tokay St. Lodi, CA 95242 (209) 331-7445 Wagner Holt (K-6) 0 8778 Brattle Pl. Stockton, CA 95209 (209) 953-8407 Washington (K-6) 831 W. Lockeford St. 1 LodL CA 95240 (209) 331-7451 Westwood (K-6) 0 9444 Caywood Dr. Stockton, CA 95210 (209)953-8333 12 0 H �r J 1 0 0 0 0 0 0 Lom ARTS COMMVSSION r SCHOOL Delta Sierra (7-8) 2255 Wagner Heights Rd. Stockton, CA 95209 (209)953-8510 Henderson 13451 N. Extension Rd. Lodi, CA 95242 (209) 331-7333 Houston (1-8) 4600 Acarnpo Rd. Acampo, CA 95220 (209)331-7475 SCHOOL Bear Creek 10555 Thornton Rd. Stockton, CA 95209 (209) 953-8234 Liberty High 660 W. Walnut St. Lodi, CA 95240 (209) 331-7633 Lodi Hi h 3 S. Pacific Ave. Lodi, CA 95242 (209) 331-7815 ARTS AND CULTURE NEEDS ASSESSMENT REPORT MIDDLE SCHOOLS # surveys SCHOOL # surveys returned returned Lodi Middle (7-8) 945 S. Ham Ln. 1 Lodi, CA 95242 1 (209)331-7544 Morada Eastview (7-8) 0 5001 E. East -view 3 Dr. Stockton, CA 95212 (209)953-8490 Woodbridge (7-8) 18500 Lilac St. 0 Woodbridge, CA 1 95258 (209) 331-7575 . HIGH SCHOOLS # surveys SCHOOL # surveys returned returned Middle College 5151 Pacific Ave. 2 Stockton, CA 0 95207 (209) 954-5790 .Plaza Robles 9434 Thornton Rd. 0 Stockton, CA 1 95209 (209)953-8068 Tokay High 3 1111 Century Blvd. 0 Lodi, CA 95240 (209)331-7991 13 Lflpi ARTS CpMMiSSION ARTS AND CULTURE NEEDS ASSESSMENT REPORT' FINDINGS AND RECOMMENDATIONS The findings summarize the community needs, and gaps in services, identified in the needs assessment. These findings and recommendations are based on analysis of all information elicited by the research tools—the surveys, focus group, and public forums. LOW-COST OPTIONS Provide infrastructure Services: Develop services to address the infrastructure needs identified in the assessment, such as a resource directory, information and referrals, joint marketing and communications services, and convening events (designed to bring together elements of the arts community). This option would require further program planning for the services desired, and the consideration of partnerships and out- sourcing. Special attention should be paid to marketing and funding. Provide More Comprehensive Arts Classes: Develop a more comprehensive and sequential curriculum of arts classes for children and adults, building on the Community Center Department's present capacity for delivering successful classes. The change would not only be in the number of classes, but in choosing subject areas that can be combined for greater impact. For example, a broader offering of children's music classes could lead to a children's performing ensemble. And classes could seek to provide significant educational opportunities not available regionally, such as a model children's creative writing program. This option that can be planned and implemented in a relatively short time frame, although such a class program can clearly develop over time. Further program planning should include a detailed analysis of current class offerings, other available classes, available teachers and other resources, the potential to partner with arts organizations, available spaces, and costs. Although additional space would presumably be required, Community Center should consider the possibility of rented or donated classroom and studio spaces. MEDIUM -COST OPTION Expand the current arts grants program to include funds that would support the development and stabilization of current agencies (not just project -oriented). There are a number of organizations that remain below the radar of most residents because they do not have a regular "home," or do not have trained staff that can manage the administrative functions on even a regular part-time basis. 14 LODI ARTS COMMISSION ARTS AND CULTURE NEEDS ASSESSMENT REPORT HIGH-COST OPTION Cultural Facilities: The most complex and expensive option is addressing cultural facilities needs. The main point of this recommendation is that addressing facility needs requires substantial specific planning, and is not merely an issue of costs. Building a multidisciplinary arts center --theaters, gallery(ies), studios, classrooms and related spaces — while expensive, is the most comprehensive solution. It also appears to be feasible in terms of the market demand. With sufficient capacity, performing arts spaces could be shared with a resident organization, such as Lodi Theatre for Youth, and rented to other regional performing groups as a "second home." The specific location, use, configuration, capacity, financing, and administration of a facility would require additional study of the potential users, funders, partners, available land, and other issues. This type of project, however, holds the promise of galvanizing public attention and resources. A public/private partnership in some form is the most viable approach, not only because of cost sharing but also the community involvement that accompanies the private partner. Facilities developed and owned entirely by municipalities are often structurally less able to reflect and serve changing community needs. 15 37% Responses in order of popaltarilyr • Extremely important 37% • Very important 37% • Important 17% Somewhat Important 8% Not Important 1% • No Responses 0% • Total 100% ■ Extremely Important: ■ Very Important: 0 Important: ❑ Somewhat Important: ■ Not Important: Ceni+mentarye Respondents overwhelmingly desire more arts and cultural opportunities available in Lodi: 91% rate it ps impor�dtlt, Very important or extremely importgnt, A-1 8% 1% 17% 37% 37% Responses in order of popaltarilyr • Extremely important 37% • Very important 37% • Important 17% Somewhat Important 8% Not Important 1% • No Responses 0% • Total 100% ■ Extremely Important: ■ Very Important: 0 Important: ❑ Somewhat Important: ■ Not Important: Ceni+mentarye Respondents overwhelmingly desire more arts and cultural opportunities available in Lodi: 91% rate it ps impor�dtlt, Very important or extremely importgnt, A-1 °COMMUNITY SURVEY RESULTS BY QUESTION tib, APPENDICES r Question 2, Which arts performances and exhibits would you, or do you like .` to attend in Lodi? (Cheek all that apply) 80% - t 70 a z a r i 52% e ,44 I 50%: 4$% % 45% 40% 38% 40%- 32% 0% 32% 30% ° 26°k 25% 26% 20% � 17% 10% 0% ga`' �m �c o�c �• m`� Tr T �F 5 w �g m ti� to c np \any 0 �aC m� C a4Z; c Reventes /n order 0 popalorily • . Children's Art Exhibit 80% • Cultural Festival 35% • Ballet 55% • Historical Art Exhibit 34% • Broadway Musical 52% • Children's Theater 32% Comedy 46% • World Music 27% Professional Theater 45% • Country & Western 249'o • Classical Music 44% C64amp. Art Exhibit 2696 • Jazz 40% • Ethnic Dance 25% Film Festival 39% 0 Modern Dance 22% • Crafts Exhibit 38% • Opera 18% Roch/Pop 38% • Readings & Lectures 17% Commentary$ The three highest-ranized arts events are t) children's art exhibits, 2) ballet and 3) Broadway musical. The three lowest-ranlged are 1) readings and lectures, 2) opera and 3) modern dance. There is significant interest in comedy and professional theatre A2 Y APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION performances; these are the 4th and eh highest -ranked interests. Classical music ranked f : in sixth place. In the context of very strong local arts demand, these results confirm a significant interest in attending a diverse, across-the-board range of events. There is a local audience for nearly all forms of arts events. M te-�in suggestions+ k Performance Art • There are lots of quality The art exhibit last week was musicians that enjoy smaller great venues. • Shakespeare! • Stockton Chorale • Military art • Shakespearean productions • Anthropology — psychic sciences Poetry/cowboy poetry Folk • Ceramics High school arts and performing • Workshop groups • Blues • Blue grass • Local repertory theatre • Art exhibits • New Age Swing dance • Teen talent show or an • Painting &industrial "American Idol" type of Religious competition Blues • Children's music lesson • • Variety show of local talent • Computer-generated art Stockton Symphony at Hutchins • Foreign film festival, Mozart Street Square festival, Swing festival Lite operas • Soccer • Poetry showslwriters' workshops Dido was great a few years ago Poetry Well-known authors • George Winston is an example • Comedy groupsitroupes of how to bring in a crowd. A3 APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION � Question 3. Assuming yon wanted to attend, what I$ the Most you would pay for a ticket to an arts performancelevent In Lodi? (Check one) Free $10 $20 $30 $40 $50 $75 $100 $125 Other No An"er Responses to order o! popalarilyi $20 22% $30 19% $50 18% $10 15% $40 9% Free 5% $75 5% $100 4% $125 2% Other 0% No Answer 1% Total 100% Cosnmentame • Very few would not pay anything: only 5% would attend only if it were free. • Healthy market for low-cost events: a little more than 113 would pay $10 — 20. • Healthy market for mid -price events: about half would pay $20 -- 40. • Moderate market for expensive events: only 29% would pay more than $40; only 11% would pay more than $50 .,6 10 APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION write-in Commreniss • But we're talkin' Wayne Newton here! (checked $125) • If someone good tike Elton John (checked $100) • Current popular professional performer (checked $100) • Professionals! (checked $30) • Depends on what's being offered (checked 'Other) • I'm a single mom (checked $10) • I would pay more if dinner or drinks are provided (checked $40) • l would be willing to pay more but probably couldn't pay more (checked $30) • My parents would pay (checked $50) • Senior rate? (checked $20) question 4. How often do you attend arts performances and events In Lodi? (C1rck one) 3% 4% 6% 51% Jrespenses in order of poprrlarftys Occasionally (2-3 times/year) 51% Often (oncelmonth) 23% Rarely (once/year) 13% Very often (oncelweek) 6% Never 3% No Response 4% Total 100% n Very often ■ Often E3 Occasionally © Rarely M Never 0 No Answer Coarmeafaryr The top responses for attendance are: 1) occasionally, 2) often and 3) rarely. This suggests that while people want more arts opportunities, they are currently only attending on occasional basis. Comments and answers to other questions in this survey suggest that this level of attendance is due to 1) lack of time/busyness and 2) people don't know what's offered. A-5 irefpontet M order of popW/arityi Art 56% Music 43% Dance 38% Photography 37% Creative Writing 29% Acting/Theatre 25% Com�nentarys Visual art classes are the strongest interest for both adults and children. • The next -highest interests are for music and dance lessons, for both adults and children. Write-in suggestions validate that most of what is currently offered through the division of arts & culture matches the desires/needs of the community. .R ,• APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION Write-& sayffestie►ra For children - a art, ballet, jazz and tap barbecue cooking plays, taking photos, short stories s rock music drawing/painting, band/choir, drawing • lyrics writing writing — beginning to advanced summer classes painting, sculpture of various types, drawing/painting, band/choir, ballet/top (experienced) square and ballroom' dance, ballroom dance beginning writing and sculpture, wood carving, ballroom theatre/acting dance ethnic dance, mogic/juggling • sculpture play music at any age Irish dance, fencing, pottery/wheel Fiber arts, quilts throwing, glass making Irish dancing Crafting • Drawing, Celtic dance • Youth ensembles (year round) ie., Watercolors, oils, portraits Lodi Youth Symphony Crafts and cooking Irish dancing Drawing Crafts • Drawing Airbrush, oil painting Tumbling • Drawing Community theatre Symphony • Ceramics Watercolor, pencil, ink Jazz bands Digital video, folk dance chorales Pottery • Jewelry making, guitar, digital Drawing, watercolors, authors' photography • Photography workshops • Visiting artistslauthors Watercolor Community theatre Bible studies • Guitar • Creative trading • Guitar, folk dance Music/drum lessons, improveldromatic readings Ceramics a Tap dance There is more need than ever for arts classes for kids — there is now less time than ever to cover the arts in school A7 • Instructors come as guests to schools to do hands-on workshops for classes for a flat: fee. • Mommy and me; swimming; oil painting • Pottery • Musical theatre, voice/choir, poetry • Ceramics Poetry/novel writing; musical theatre • Singing - Needs to be in the evening! • Calligraphy, cartooning Choir • Guitar • Fencing, sculpture For adufts = • crafts barbecue cooking • weekend/night classes • drawing/painting, band/choir, square and ballroom dance, writing — beginning to advanced • painting, sculpture of various types, ballet/top (experienced) • ballroom dance • sculpture, wood carving, ballroom dance • Everyone should have a chance to play music at any age • Fiber arts, quilts • Irish dancing • Origami, needle arts • Arts marketing/business Watercolors, oils, portraits Crafts and cooking • Drawing • Watercolorlpastel • Airbrush, oil painting • Ceramics • Community theatre • Watercolor • Watercolor, pencil, ink • Digital video, folk dance chorales (all ages) • Drawing, watercolors, authors' circle APPENI)ICES • • a Painting, drawing Art history, exploration of art Watercolor, oil, pen & ink, pencil; theme musicals, jazz; summer theatre groups; lectures on travel/art, etc. Oil, watercolor, or mixed media Plays, musicals (Sound of Music) Adult tap, film Digital photo processing Poetry Painting classes: oil, water, etc. Adult tap Art education/history Watercolor painting, drawing Tole painting, digital photography Ballroom dance; drawing, painting, sculpture (ail ages) Basic drawing for older kids and adults Art classes for seniors Professional world class workzshops — leveled/graded;- screen writing; interdisciplinary multicultural presentations Stained glass, mosaic tiles Black: and white photography Jewelry making f.l COMMUNITY SURVEY RESULTS BY QUESTION • My children are 13 & 15 and would be most interested in classes for adults. • How to cooky for small family without leftovers, how to clean house in 30 minutes a day or less; how to run your own successful business (not make-up or Tupperware sales!); relaxation, massage and yoga • Guitar • Salsa, swing, etc. Belly dance/middle eastern, short stories/novels/poetry writing, voicelchoir Tap dance • Tole painting • Fine arts, quilting, acting classes! • Short storieslnovels • Senior citizens classes • Foreign languages (French) Music/note reading • Pottery, cultural dance, Hip Hap • Graphic design • Modem dance • Salsa, cumbia, tango 0 Free 10$25 CI $30 0 $40 M$50 n $60 ■ $75 10$100 j ■ Other ■ No Answer osrf • Very few would not pay anything: only 5% would participate only if it were free. • Moderate market for low-cost classes: about 25% would pay up to $30. • Healthy market for mid -price classes: about one-third would pay $40 50. • Less than moderate market for higher -cost classes: less than 25% would pay more than $50. WrlEe-la eor»nrrn,tsi • 1 would be willing to pay more, but probably couldn't. (checked $25) • Depends on the quality of instruction. Lower rates for low income family. • Whatever is the realistic cost of running classes. • It would depend on the activity and who was conducting the class! $15 (Checked `other') Depends Depends on the teacher, etc. I'm not sure because of limited income. • $20 (Checked `other') s $20 (Checked `other) APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION Question 60 Assuming you wanted to attend, what is the most you would pay for a terries of four (once weekly for a month) arts classes in Lodi! h (Check one) 11% 5% 2% 15°10 4% 11% 8% 1446 20% Responses /a ender of popsdarilyr $40 20% $100 10% $25 15% $60 890 $50 14% Free 5% $30 11% Other 2% $75 4% No Response 11% C mea�or�rr 0 Free 10$25 CI $30 0 $40 M$50 n $60 ■ $75 10$100 j ■ Other ■ No Answer osrf • Very few would not pay anything: only 5% would participate only if it were free. • Moderate market for low-cost classes: about 25% would pay up to $30. • Healthy market for mid -price classes: about one-third would pay $40 50. • Less than moderate market for higher -cost classes: less than 25% would pay more than $50. WrlEe-la eor»nrrn,tsi • 1 would be willing to pay more, but probably couldn't. (checked $25) • Depends on the quality of instruction. Lower rates for low income family. • Whatever is the realistic cost of running classes. • It would depend on the activity and who was conducting the class! $15 (Checked `other') Depends Depends on the teacher, etc. I'm not sure because of limited income. • $20 (Checked `other') s $20 (Checked `other) Ari Exhibit Music Performance Theatre Performance uance renunnein v Responses fAr order of poprdarflyr Music Performance 45% Dance Performance 33% Art Exhibit 43% Literary Reading 18% Theatre Performance 38% Commensam . The number one type of performance activity that people would like to participate in was music, followed closely by the visual arts. . A healthy interest in taking an active role in the arts was indicated with nearly half of all respondents indicating an interest in one or more of the arts. wrfle-fn commenaEq . More children's art exhibits; plays and • Too old for performing talent shows for adults • As my age allows • jazz workshops that culminate in • The City of Lodi needs real theatre performance; literary summer camp .with performance — experimental or modern publication/readings theatre in downtown; put the monthly Poetry especially poetry on cable TV Writing and reading groups • Metal crafting Celtic dance performances • Photography exhibit Historical music/art research & display • Poetry readings for teens projects Decorative and textile art shows; Blues, rock and country music acrobatics/circus; athletic arts performances Not to participate in, but to enjoy Martial arts/self-defense . After-school programs/between tracks . Family festivals • Art forums A-1 0 41 ♦A APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION Question S. It you do not currently attend arts events or classes in Lodl, wiry 4 not? (check all that apply) •,N .. iJ lO 3 f,' m� t` 20 LVA 1595 1096 12%n 11% 8% 5% 0% 2% Responses !n order of popaterltys I don't know what's available 24% I have little spare time 21% What I want isn't offered 12% Scheduled at inconvenient times 11% Tickets/fees are too expensive 8% I'm not that interested 2% Quality of what's offered is not satisfactory 2% Other 2% No Answer. 19% Commentaryr e There are two primary reasons for not attending locally: 1) people don't know what's available, and 2) people have little spare time. s Quality, scheduling and lack of interest are not as significant reasons for not attending. s This picture aligns with the CAC market study: very busy people with an interest in, but without the ready opportunity to, participate locally in the arts. It also suggests that marl?eting will be equally as important as availability in meeting local demand, and realizing the potential for local arts attendance. A-1 1 J.i APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION . b Write -fir revowep • Ouality of ballet instruction is not adequate. l have enjoyed the ballroom dance class before. • Will take day time classes - - • 1 used to take pastel class once per weep, but it was cancelled • Bad back problems Sometimes I overlook a performer or performance because I don't know enough about the person and their accomplishments • Scheduled at inconvenient times for kids Husband thinks its too expensive and not convenient - ie $ due at beginning of session/ no refunds or credit if must miss a class Just moved here Not enough classes Too ethno-centric to "livable, lovable Lodi," ie White Lodi, established Lodi, With kids, we have little spare time • 1 am a senior citizen and was attending Clair Oaks Art Class but Delta cut it due. to tight budget (NOTE: this class has been reinstated through Div. A&C) Several times have missed interesting events because 1 was not aware of them until too late. • The only reason is because I have little spare time - kids - who are oriented toward sports genetically. • 1 am already taking a ceramics class • Needs to be marketed! (checked 'I don't know what's available') • Intentions are good, but l forget to make reservations when I get busy Need child care (checked 'other') • I work and commute to Sacramento 9180 schedule • Church (checked 'other) • I'm a poor student (checked 'other') • Not from here - just moved here • Did NOT know they existed • lust began looking in Lodi • Disabled (checked `other') • Sometimes the tickets are too expensive, sometimes they're just inconvenient • We do attend • I perform and am quite busy in Stockton • New to area • Maybe more advertising would help • Don't live here - only visit • Just lazy (checked 'other') • My daughter does ballet and tap at a Stockton Ballet School A-1 2 LL APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION K. a= 'yF a Qu�eslon 9. What hypes of arts facilities does Lodi need? (cl,ecl: all that applo 3rt% 25% 20% 15% E 10% 5% 0% � of Responses in order of popa/arAtrs Art Gallery 28% Studios/classrooms 26% Outdoor amphitheatre 25% Museum 24% Arts center 23% Theatre 20% Concert hall 17% None 5% Commenforys • Respondents clearly agree with the overall need for cultural facilities! oniv 5% responded "none." • Respondents ranked an art gallery and studios/classrooms as the greatest facility needs. • An outdoor amphitheatre and museum were the third- and fourth -highest- rated facility needs. A-13 fl �bAPPENDiGES COMMUNITY SURVEY RESULTS BY QUESTION -a fi Affordable! (checked'studiosklassrooms') ' We already have a concert hall and amphitheatre at the Square ` Sculpture garden; affordable performance spaces Community challengelopportunities involving individuals and groups, schools .. We already have many of these r intriguing (checked museum) sq c Indoor recreation complex Don't l7now ,A better than Hutchins St. Square for Our facilities are great -- you can't get much our size town • Shakespeare Festival Outdoor amphitheatre at the lake! • Small theatre for Local theatre group Demo Center (checked'other') We have the others (checked `art gallery, studios/classrooms, museum, art center) We have it all at Hutchins Street Square More art galleries We have an art center that is moving to Locheford? Hutchins St. Square has many of these amenities; Sue Owens has the Blue House gallery Playhouse/theatre Lodi Art Center not afford to stay in. Lodi — no rental assistance for non- could profit arts organizations HSS is great! But we could be bigger out at the Lake. We have everyone of these This Hutchins Street Facility is great! It's good enough already Hutchins St. Square is fine already Smaller theater with 200-400 seats A less expensive auditorium to rent out for youth performances An that was big enough for concerts to generate outdoor amphitheatre revenue lust moved here -- don't know. Art classes for non `artists.,, We have the best theatres and concert halls around one of We need a real art gallery downtown • All of the above are very important so it could grow. A-1 4 Write-ln sommentss • 1 enjoy seeing it! • Love the Cranes! A-15 APPENDICES COMMUNITY SURVEY RESULTS BY QUESTION question 10. Now important is it to You#a see more "art In public places" In Lodi? (circle one) 16% 21% 2% N Extremely Important 13"k 1OVery Important ❑ Important OSomewhat Important f Not Important W No Answer - 27% 21% Responses in order of pops rtaritys Very important 27% Extremely important 21% Important 21% Somewhat Important 13% Not Important 2% No answer 16% Comsnentarys • A strong majority of respondents support public art; 6990 consider having more public art available in Lodi to be important, very important or extremely important. Write-ln sommentss • 1 enjoy seeing it! • Love the Cranes! A-15 APPENDICES !1 COMMUNITY SURVEY RESULTS BY QUESTION Question f1+ What types of City arts funding would you support? (Check all. that apply) general funds fee for private tourist tax voter -approved redevelopment Norse development bond funds Responses in order of popa/orlbu Use general funds 38% Tourist tax (hotel/motel) 34% Private development Fee 24% Redevelopment funds 20% Voters approve bond issue 19% None 4% Coninrerartaryi • Respondents clearly favor the use of some type of city funds for the arts -- most favor the use of general funds and a tourist tax for the arts; only 4% said that City funds of any type should not be used to support the arts. • Use of City private development fees ranked the third-highest. Write -110 AwArve010n0 • Private funds • Only private -- not public funds unless • Tuition/ticket sales voters approve bonds. redevelopment • 1 don't know, funds are for sewer, water, eastside • Events should pay for themselves infrastructure only. Tourist tax on wine -tasting locations • Donations/revenue from events + Not sure Wherever we can get it Grants from private foundations • • CDSG Let the City Council decide • Grants • Combination of all listed • Fundraising activities Ilke former Labor • Leave as is. Day Festival • Giftsldonotions A-1 6 14, 0 APPENDICES COMMUNrIY Supmy RrsuLT5 BY QUEsnoN Question !x• What other comments or suggestions do you have about artt programs or facilities? • it is important to continue what we are doing to enhance our environment with art. • More jazz, blues concerts. I lilze the direction that the City is moving towards. Any event counts so City of Lodi can grow and be noticed in the valley area. • Somewhat satisfied -- lived here four years + Put it out there as a fun thing that happens at regular/certain times so people look: forward to it. • We need more — and definitely more involvement. + More teenage programs. hip hop classes! • H5S is awesome • Re-examine qualifications for ballet instructors. • Nothing is available in Galt therefore Lodi is very important to Galt residents • Children and teens need more to do in Lodi to kreep them out of trouble. • I feel that people with disabilities could benefit from these programs and could use help to enjoy them. • For the size of the town, Lodi actually already has fairly good facilities and programs, I. have taught various art classes to children and would do so again. It's fun! • Newspaper should be encouraged to print articles about performers/performances ahead of their shows. • Advertise services and programs in other areas outside of Lodi • The facilities at HS5 are sometimes too expensive for small budget groups (like children's theatre). We almost need a smaller capacity theatre with fewer overhead costs. • Arts support for local theatre company, arts support for local dance company. Basically, we are doing a great job of providing a good variety of entertainment opportunities. • Local wineries frequently offer musical performances and/or art exhibits. Those business might be tapped for participation/sponsorship of more events. • Turn the old firehouse on Main 5t. into an art gallery and have Betsy Lee run it. • Accessibility of instructors and program info needs improvement. • The use of the facilities should not fall prey to politically abusive organizations or individuals. • You charge too much money to use HSS. • Needs a permanent concert hall whose musicians could practice, store their equipment, have visiting performers. • The work done by the Commission and staff is much appreciated, however, it seems to be very insular to the longtime established residents of Lodi (e.g. By and for only men). Perhaps more outreach should be considered, e.g. talzing the arts to the people instead of malting people come to H5S. Try think-ing outside the box -- or the Square — a little more and develop programs that aren't crafted purely with a HSS world view. Thanks. • The Lodi Art Center should be back in Lodi and the arts commission should help them find a home!!! They should works together!!! • 1 currently enjoy the many experiences of cultural opportunities offered. • Provide more art through the schools; redevelop the Sunset Movie Theater with redevelopment funds + Advertise more to let us lznow what is offered newspaper. A-17 ` APPENDICES MN SURVEY RESULTS BY QUESTION With funds being cut for essential women and children arts seem like a luxury we may not be able to afford. • More art -related activities and shops. • 1 believe it is too hot in July and August for the free noon time concerts at City Hall. Have this in the evening. Under the Columns should be free. We have a good amount. • Most of the events 1 would attend are out of my price — retirement income. • Put a separate flyer in the Lodi News Sentinel I think we have the facilities readily available, Hutchins Street Square and the good leadership in place (Charlene Lange). • 1 have attended and I'm offended by the narrow and prejudice remarks by some. Good luck. • 1 think you're doing a great job. + Add more activities and communicateladvertise more to other cities to attract attendees in order to support more functions. To date, it seems as if you're not a painter then there is not much interest within Lodi. + Need a walk-in facility for downtown, Hutchins center too scary for daily events. There needs to be more art in the classrooms for elementary students. Thankts! • The many churches offer an amazing array of musical and performing arts entertainment. • Offer more of a selection of visual arts workshops. IE, collage, bookmaking, alternative forms of photography. Do not know enough about the subject to give some answers. • Kevin Crews: would likze to see and hear Guy & Ralna from the Lawrence Welk group. • Keep trying! Flower arranging class. + I would like to see good foreign films shown in Lodi. • Get our kids involved! You guys are great! Keep up the good works! • Make tickets/fees for low income families I really think we need to bring the cultural diversity to the Lodi public through art OR Schedule arts classes during lunch hour. • I read the newspaper and get information from my friends. The City of Lodi bill has good information. Because of that, I don't want to be on a mailing list. Just get the ads in the paper well in advance. Peoples' calendars fill up quiclzly. • Why don't you let Wds creme tk& awn att and Come in to Shgw L • Any altered books, or scrap -booking shows. Cultural exposure is important. . • Every weekend. • Are there any? • Religious rocks • More for teens/music scene • MORE! • More Hutchins St. Square is a beautiful facility, but expensive and not very flexible. • Advertise better • Too bad the art center had to move out: of town. • Arts in school -- guest instructors + 1 just think the AC needs to find new ways to reach more people. OEM y+ APPENDICES CommuNrrY SURVEY RFsucTs BY QuISTION • Lodi could be set apart as a lovely venue for culture/ort/musk if quality and facility are available. I'd like it if theatre opportunities were available to the public — i.e., auditions open, etc. Classes and exhibitions must be inexpensive or people will not come. Keep them going. You are doing fine with current offerings. 1 love them. all! Paint our water tower with LODI and grapes or whatever like a lot of towns have done. Ex: Ripon, Bronson, MO Not enough . I like the enthusiasm I see at work: here Doing a great job More! Community theater is needed! Would like to see the Arts Commission office in a more "public" location like downtown. Grassroots stimulation Perhaps some of the more talented performers in operetta, musical comedy or musical soloists could be seen on the local SJ N channel. Lodi locks involvement of its minorities. Ethnic festivals (like the Pakistan Day or Mexican Independence Day celebration), cultural shows, arts exhibits from other cultures and countries, handicraft exhibits, cultural fashion shows, etc. are needed to bring diversity to Lodi's artistic life. Hutchins St. Square is wonderful! Have local artists design bus stops! Have drama/theatre offered in public schools. Art beautifies a town and opens children's eyes to new things. Question 13. Have you ever visited the Lodi Arts Commission website (www•LodiArts.ory)2 54% 15% .Responses In order of popolorltyr No 31% yes 15% No Answer 54% �n ■Yes ■ No f Q No -answer Commentorys • Clearly, most people have not visited the LAC website. The responses show a clear two -to -one ratio (no visits vs. yes visits). • The large non -response rate to this question may be due to its placement on the survey. More than twice as many people did not answer the question at all. More worn needs to be done on visibility of the website. A- 19 APPENDICES COIv muN1rY SURVEY .0 FIVE MINUTE ARTS SURVEY LodlArtS sake five minuses to energize the arts in Lodi! corruue„ - Your response will help the Lodi Arts Commission;earn what types of arts opportunities the community of Lodi needs. 7. Now Important is it to you to have more arts opportunities offered in Lodi? (circle one) Extremely important Very important Important Somewhat Not important Important 2. Which types of arts performances and exhibits would, or do, you attend In Lodi? (check all that apply) ❑ Historical Ari Exhibit ❑ Modem Dance ❑ Ethnic Dance ❑ Film Festival ❑ Comedy 0 Cultural Festival ❑ World Music ❑ Classical Music ❑ Children's Theater ❑ Ballet ❑ Readings and lectures ❑ Country & Western ❑ Children's Art Exhibit ❑ Crafts Exhibit ❑ Opera ❑ Contemporary Art Exhibit ❑ Professional Theater ❑ Rock/Pap Music ❑ Broadway Musical 0 Jazz ❑ Other 3. Assuming you wanted to attend, what is the most you would pay for a ticket to an arts performance/event In Lodi (check one) ❑ Free ❑ $20 ❑ $40 [7$75 ❑ $125 ❑ $10 ❑ $30 ❑ $50 ❑ $100 D Other 4. How often do you attend arts performances and events In Lodi (circle the one that most closely describes your attendance) Once Per Week Once Per Month Two to three times Once per Year Never per Year 5. which types of arts classes would you or your children like to take in Lodi? ( check oil that apply and write in suggestions you have fors ecffic types) For Children For Adults ❑ Art ❑ Music ❑ Acting 0 Photography p Dance ❑ Creative Writing _ ❑ Other Assuming You wanted to attend, what Is the most you would pay for a series of four ( once weekly for a month} cuts classes in Lodi? ❑ Free 0 $30 ❑ $50 ❑ $75 ❑ Other 0$25 13$40 ❑$60 ❑ $100 7. In which types of performance groups or exhibit opportunities would you or your children like to participate in Lodi? (check all that apply and write in any suggestions you have for specific types) For Children For Adults ❑ Art Exhibit ❑ Music performance ❑ Theatre performance ❑ Dance performance ❑ Literary reading ❑ Other 4i 10 APPENDICES COMMUNITY SURVEY 8. If you do not currently attend arts events or classes in Lodi, why not? (check all that apply) CI what l want isn't offered C1 Tickets/fees are too expensive Q Scheduled at inconvenient times O I have little spare time O Quality of what's offered is not satisfactory ❑ I'm not that interested ❑ I don't know what's available © Other 9. What types of arts facilities does Lodi need? (check all that apply) O Art Gallery 0 Outdoor amphitheatre C3 Studios/classrooms 0 Arts Center D Museum ❑ None ❑ Theatre 0 Other O Concert Hall 10. How important is it to you to see more "art in public places" in Lodi? (circle one) Extremely important very important Important Somewhat Not important Important 11. What types of City arts funding would you support? (check all that appy) © Use general funds ❑ Voters approve bond issue ❑ Use fee for private development ❑ Redevelopment funds O Use tourist tax ion hotel/motel stays) 0 None ❑ Other 12. What other comments or suggestions do you have about arts opportunities or facilities In Lodi? 13. Have you ever visited the Lodi Arts Commission website (www.LodiArts.org)? O Yes ❑ No Optional - To be on the Lodi Arts Commission's mailing list, please give us your: Address: City: State _Zip: E-mail: Phone: © Yes, I'm interested in volunteering. Please contact me. Thank Youl Please return your survey form by December 15, 2003 via one of the following methods: • Mail back to the Arts Commission (fold so that return address is showing and attach .37 cents stamp). • Fax back to the Arts Commission at 209-367-5906 1pleose fax both sides) • Leave it at the Box Office desk at Hutchins Street square, 125 S. Hutchins Street. Lodi ■ Leave it in the container provided where you found this survey. • __ Questions? Please call the Lodi Arts Commission at 209333-551 1. !r SCHOOL DISTRICr SURVEY RESUI,T5 BY QUESTION School District Suruey Results by Question (as answered by the LUSD Arts Coordinator) Focus Areas Dance Music Theatre Visual Arlt Standards Based Curriculum 1. Has the school district adopted arts content standards at the following school levels? Elementary School Yes Yes Yes Yes Middle School Yes Yes Yes Yes High School Yes Yes Yes Yes 2. Is a sequential arts curriculum in use in your district for every grade at the following school levels? Elementary School Yes Yes Yes Yes Middle School Yes Yes Yes Yes High School Yes Yes Yes Yes 3. Is the curriculum aligned with the arts standards at the following,school levels? Elementary School Yes Yes Yes Yes Middle School Yes Yes Yes Yes High School Yes Yes Yes Yes Instruction do Methodology 4. Does the school district have minimum requirements for weekly instruction in the arts at the following school levels? If so, please state the number of minutes per weelL Elementary School: minutes No No No No Middle School: minutes No No No No High School: minutes No No No I No Student Assessment S. Does the district assess students in the arts at the followipg school levels? Elementary School I No No No I No Middle School Yes Yes Yes Yes Yes High School Yes Yes Ves Yes Yes 6 Which kinds of assessments are used to determine students' progress and achievement in the arts? Elementary School Middle School High School Letter grades No Yes Yes Performance tasks or pro ects No Yes Yes Portfolio of student's work No Yes Yes Selected Response tests No Yes Yes Short, written answers or essays No Yes Yes Student self-assessment No Yes Yes Teacher observation No Yes Yes Other (specify): Teacher's choice Yes prolalslarsal Deeolopm#011 7. How many total professional development hours were spent in the following content areas? (Please write in the estimated number of hours in the appropriate space.) Teachers average one day of professional development per year, but they ore not required to take these professional development hour /n the arta Estimated 1149101 Etementary School Middle School High School Dance ? ? 5o Music 30 30 150 Theatre ? ? SO Visual Arts 100 100 100 S. Who provides professional development in the arts for staff members, consultants, specialists, and volunteers? (Please check all that apply 0 Arts Providers Rf The California Arts Project (TCAP) 0 The County Office of Education 0 District Teacher Specialists © Local Arts Agencies 0 Other (specify): Consultants C-1 Jw z-::) CIN 041 04 patolaj sal4np anlsnpxa ano14 jo4aulpJ003 51- Plltslp 0144 saoa It ale m jad 4noH uno14 y •xoaddio IaA }o jagwnu ay4 aloxpul asoald 'os }l Zuol4isod awl4-}god o slyt sl ON Zuolllsod analt-jun; o slya sl SeA 4a04aulpjcm 53so P!Jlslp o ?%oldwa P!Jlslp ay}sada 'Ot � iPa474 } �panoaddo Zl som atop VNm uo 86-9-ZL uo paZdopo 'os II Zuopmnpa s4ao uo AIlod poldopo-pioog o anpy ZrI4slp 0144 Sava '6 9Zb19'oN A3I10d NOA puaetaad pue welpmvggq'wpu ummfi*Ad 44 Nousano Aa S.L7 sau xaA-afIS lDrdlSIQ 7QOFL7$ S3JIMifli JJ APPENDICES SCHOOL DISTRICT SURVEY RESULTS BY QUESTION >peaai caucauvIi Specialized and demonstration school funds No Student fees No Title I No Title IV No Other (specify): 22 Which categories are included in the arts No Elementary Middle School High School S education budget of your school district? School S S (Please write in the dollar amounts in the spaces provided). ? Salaries (arts teachers) Yes 7 ? Salaries (arts coordinators and Yes ? ? ? administrators Yes ? ? ? Consultants ? ? 7 Artists working in schools Yes Professional develo merit contractors Yes ? ? ? Clerical expenses Yes ? 7 ? ? Office expenses Yes ? 7 7 ? Travel expenses Yes ? ? Equipment and maintenance (for schools) Yes ? ? Expendable supplies and materials (for Yes ? ? 7 schools) 7 ? ? Conference istration and expenses Yes Field trip buses yes ? 7 ? Arts textbooks Yes 7 ? 7 ? Release -time substitutes (e.g., professional yes ? ? development activities and curriculum develo meat ? ? ? Instructional resources (e.g., videos and study Yes prints Other (specM, (spec Focus Areat No Dome Musk Theatre Visssal "S Resonrcet end facllitlift 23. Does the school district provide the following resources? Arts Textbooks Yes Yes Yes Yes Arts -related library resources Yes Ves Yes yes Arts -related videos Yes Yes Yes Yes Dedicated facilities appropriate for use in the arts Yes Yes Yes Yes Expendable supplies and equipment Yes Yes Yes I Yes Musical instruments and maintenance Yes Yes Yes yes Professional teachin materials Yes Ves Yes Yes Technology resources to support the arts Yes Yes Yes Yes Other (specify No No No Program Evaluation Elementary Muddle fcim" High Ildrooi $drool 24. Are any school improvement initiatives that are related ? 7 ? to arts education current underway in your district? 25. Do written criteria exist for evoluoting.the arts programs Yes yes yes in the schook? 26. Do your school principals or arts administrators observe Yes Yes Yes and conduct evaluations of arts teachers? 27. Do your school principals or arts administrators evaluate YesYes Yes the arts programs in the schools? CW] APPENDICES SCHOOL Dim= SURVEY RESULTS BY QUESTION In addition to answering the above questions, respondents were asked to fill out the an Arts Education Pro rain inventory. Of the 22 surveys received, most were empty with notations of confusion and misunderstanding by respondents --only the following schools noted any response at all: • Bear Creek High Schools 2 part-time music teachers;1 theatre teacher, 5 visual arts teachers; participation in the district level arts festival and minimal arts -related assemblies and field trips (source of funding: general fund and student fees) • Lodi Middle Schools 2 music teachers at 10 hours per week; 1 visual arts teacher, I after-school theatre program. John Mui*s 1 music teacher at 4 hours per week with a total of 50 students involved. Laurence Eiementarys 1 full time music teacher with a total of 750 students (source of funding: general funds); 1 part-time visual arts contracted instructor; varied special -funded after-school music programs; participation in the Kiddie Parade. • Lodi High Schools 2 music teachers; l dance teacher; l theatre teacher, 7 visual arts teachers. Total students involved in visual arts =1,050. • Plato Robles High Schools 1 visual arts teacher at 4 hours per week; t district level arts festival • Morada Middle Schools 1 each music, theatre and visual arts teachers. Woodbridge:1 music teacher at 5 hours per week; 1 theatre teacher at 5 hours per weeks I after-school music program; participation in the district level arts festival Delta Sierra Middle Schools 2 music teachers at 300 hours per year Julia Morgan Elementary: 3 music teachers at 46 hours per week for a total of 100 students (source of funding: general funds); 2 after-school dance programs; l after-school music program; 2 after-school theatre programs; l after-school visual arts programs for a total of 205 students (source of funding: all volunteer staff). C-4 c. i neatre d. Visual arts Assemblies & Meld trips (arts related events, performances, and exhibitions provided by the arts a. vane b. Music c. Theatre d. Visual arts Other (school festivals, district festivals, student productions, rehearsal hours, exhibitions and special events) a. Dance b. Music c, Theatre D-1 'APPENDICES ARTS EDUCATION PROGRAM INVENTORY . x Arts Education Program inventory k School: ❑ Elementary School ❑ Middle School ❑ High School Number of students in the school: Principal: Contact: Inventory Item. Number Total Total Total Total cost Source of Number of of staff x hours a weeks a hours a funds students week x ear - year involved School day instruction (staff member or employee of the school which includes certificated classroom teachers and arts specialists) a. Dance b. Music c. Theatre d. Visual arts Consultants (independent contractors, non -certificated employees of the school and artists -in -residence) a. Dance b. Music c. Theatre d. Visual arts Parent and Volunteer programs (PTO & PTA -funded programs, parent volunteers and community volunteers) a. Dance b. Music c. Theatre d. Visual arts Professional Development a. Dance b. Music c. Theatre d. Visual arts After-school programs (morning, afternoon, or evening) a. Dance b. Music c. i neatre d. Visual arts Assemblies & Meld trips (arts related events, performances, and exhibitions provided by the arts a. vane b. Music c. Theatre d. Visual arts Other (school festivals, district festivals, student productions, rehearsal hours, exhibitions and special events) a. Dance b. Music c, Theatre D-1 Types of Organizations ■ Private non-profit ■ Community-based p Private for-profit ® Faith based 59°1° ■ Educational Agency ■ Public/government is there a fee for the services provided by your agenev? Is there a fee? 27% ■Yes ■ No 73% Commentary For those that do charge a fee for the services they provide, 8 of the agencies' fees are less than $100 per year; two agencies' fees are are less than $250 per year, and one agency's fee is more than $600 per year. E-1 APPfiNDICSS AGENCY SURVEY RESULTS BY QUESTION s R ra .A y53yy AGENCY SURVEY RESULTS BV QUESTION Types of organisations responding Types of Organizations ■ Private non-profit ■ Community-based p Private for-profit ® Faith based 59°1° ■ Educational Agency ■ Public/government is there a fee for the services provided by your agenev? Is there a fee? 27% ■Yes ■ No 73% Commentary For those that do charge a fee for the services they provide, 8 of the agencies' fees are less than $100 per year; two agencies' fees are are less than $250 per year, and one agency's fee is more than $600 per year. E-1 APPENDICES AGENCY SURVEY RESULTS BY QUESTION What is the single most important issue facing the arts in our community right now? 13 Most Important Issue to Arts Community 6% 13% s Organization ■ Funding C3 MarkeBngrpubilcity MArts Educaatlon 43% ■Audience Bulld Other Major Needs and/or servkes thet creed to be addressed In Ledh • Although we have a variety of programs for youth in theatre, dance, music and visual arts, there are few or no opportunities in most of these areas for adult participation — most notably, no community theatre or adult dance companies. • Lodi needs more advertising of artistic venues • Affordable area for art center downtown; schools should stop cutting music Programs. • Attracting young people to writing and proper use of language. Support local writers to participate in arts events just as you support music, painting, dance, theatre, etc. • Have art classes extend into after-school recreationlparbs programs for students who cannot afford HSS classes or get transportation to the Square. • Music programs cut to the bone; music education programs cut, schools need msuic and arts education! Community needs music education programs. • Community involvement/awareness on a broad level. • Lodi needs a viable, well-managed community theatre. This theatre would need its own permanent location and staff to create an outlet for local talent as well as instructional opportunity for potential actors of all ages. I believe Lodi has enormous arts resources. We need to find ways to exploit these resources In a positve way to grow our appreciation and enjoyment of the arts. • Art needs to be sold to average person as just as important a recreation as sports. • Continued efforts to marlxet the arts is essential. These efforts should be linked to Lodi's marketing of tourism and our wine industry. Efforts to identify and nurture arts funding sources are important and must be fostered. E-4 APPENDICES AGENCY SURVEY LOCAL AGENCY SURVEY PURPOSE: This survey is designed to collect useful information about the arts and arts -related services and events currently provided in Lodi. Once data has been collected, the results will be summarized and provided to all participating organizations. A list of agencies and businesses that responded may be included as part of the final report. Ultimately, we will use this information to assist in the formulation of a long-term master art plan for our City - one which will guide us in enhancing agency collaboration and improving dissemination of information and resources to the citizens in our community. A follow-up survey may also be conducted to expand on this effort. 1. Please list main contact information: Name of Agency/Business: Administrator: Title: Phone Number: Pax: e-mail: Website address: 2. Type of organization (please check all that apply): ❑ Public/gpvernment 0 Private non-profit ❑ Private for-profit O Business 0 Community based 0 Faith based ❑ Educational Agency O Other 3. Is there a fee for the services provided by your agency? ❑ Yes © No If Yes, O Fixed fee of 0 Slidin Q Scale ranglng from �b 4. What is the current general profile of the client(s) you serve? (Throughout this section, please check all that apply - we understand that you may be attempting to reach out to all populations, but need to know what types of clients you currently and primarily serve). AGES 130-13 ❑ 14-18 ❑ 19-30 ❑ 31-40 ❑ 41-55 ❑ 55t Percentage GENDER ❑ Primarily Male ❑ Primarily Female 0 About equal RACE ❑ White O African American 0 Hispanic ❑ Asian 0 Other Percentage — F-1 AGENCY SURVEY S. What types of services do you provide? Please check the services which your organization typically provides and record the name of the primary contact in your organization for the general category of service. Arts Instruction Contact Name/Phone, 0 Visual Arts (e.g., painting, sculpture) 0 Theatre O Dance 0 Music 0 Literary ❑ Media (e.g., digital photography, video & filmproduction) O Other Arts Careers Contact Name/Phone: ❑ Career Assessments/Professional Development 0 Internshi s O Volunteer Opportunities 0 Apprenticeships O Other Arts Performonces/Exhibits lease indicate how often/what time of year these occur Contact Name/Phone: ❑ Visual: O Music: C3 Dance: O Theatre: ❑ Literary, - 0 Multi -media: ❑ Other b. When are your services offered: 0 Year long ❑ Other ❑ Monday - Friday O Hours 0 School Year O Summer Only ❑ All week Ion 7. Is there typically a waiting list to participate? 0 Yes ❑ No If yes, how many names are usually on the list? and how long must they normally wait to receive service? S. How many clients do you estimate your agency normally serves at any one time? 9. What is the maximum number of clients your agency could serve at any one time? 10. Are there eligibility criteria for participation in your program(s)? O Yes 0 No If yes, what are the criteria? - F-2 ri A. APPENDICES AGENCY SURVEY 11. Are you currently collaborating with any other local agencies? ❑ Yes ❑ No If yes, with whom? What types of projects/events? 12. What unique needs does your agency fill in our community? (please feel free to attach a longer description, if necessary) 13. Does your agency offer services at multiple geographic locations? ❑ Yes ❑ No It yes, what are the locations? 14. What is the single most important issue facingyour agency right now? 15. What is the single most important issue facing the arts in our community right now? 16. Are there major needs and/or services that you feel are not being addressed in Lodi? (please describe) 17. Do you believe a one -day conference would be a valuable activity to address the needs for enhanced collaboration and improved dissemination of information throughout our community? ❑ Yes ❑ No 18. What other comments or suggestions do you have about arts opportunities or facilities in Lodi? Thank You for participating in this needs assessment. When you have completed this survey, please fax to the City of Lodi's Division of Arts &, Culture: 209-357-5906, or mail to: 125 S. Hutchins Street, Lodi, CA 95240 F-3 APPENDICES LOCAL RESOURCES & AGENCIES Lodi -based Arts Agencies Children's Summer Theatre . 212 Arcadia Place, Lodi, CA 95240 Hill House Museum/Lodi Historical Society 826 S. Church Street, Lodi, CA 95240 Jewel of the Valley Poets/Blue Moon Press Lodi Arts Commission 125 S. Hutchins Street, Lodi, CA 95240 Lodi Arts Project Fund 125 S. Hutchins Street, Lodi, CA 95240 Lodi Children's Chorus 1853 Songbird Place, Lodi, CA 95240 Lodi Children's Summer Theatre Lodi Community Art Center Patti Wallace, President Lodi Community Band Lodi Community Concert Assoc. Judy Kooyman P.O. Box 2455, Lodi, CA 95241 Lodi Friends of the Stockton Symphony Lodi Live/Marlo Kerner Productions PO Box 1890, Lodi, CA 95241 Lodi Symphony Lodi Theatre for Youth Rex Reynolds, Diredor P.O. Box 479, Lodi, CA 95241 Lodi Writers' Association Music Teachers' Association of California, Lodi Branch Robin Knutson National League of American Pen Women, Stockton -San Joaquin Branch Gwin Mitchell Paden, 614 Palm Avenue, Lodi, CA 95240-0920 Peals of Praise Hand -bell Choir Randy A. Knutson, Director Professional Organization for Performing Arts 369-6073 www.lodihistory.org 367-4673 333-5511 www.lodiarts.org 333-5511 www.lodiarb.org 369-6646 333-5511 727-3979 www.lodiartcenter.org 1-888-367-2897 368-7087 368-4553 (fax) hooymanins@sbcglobal.net 956-2990 www.stociztonsymphony.org . 868-9866 www.kyonline.com arareyn@earthlinh.net 368-9484 368-4368 368-9484 rtznutson@inreach.com 369-7171 3 This list is constantly changing and may be incomplete. If you have information that is not included, pleasecontact the Division of Arts & Culture G-1 Frames &Fine Things International Ballet Theatre Institute 4112 Pine Street, Lodi, CA 95240 Wiley's Dinner Theatre Music Box, The New City Productions Smallie School of Dance 1420 W. Kettleman Lane, Shite S, Lodi, CA 95242 Tom's Used Boobs ice N. School Street, Lodi, CA 95240 G-2 www.lst-customorecrugs.com 333-1246 366-2100 369-8441 369-8117 i (Or) 474-0628 rmwicWattbi.com 369-1453 (fax) 369-1453 i APPENDICES LocAL REsouRcEs & AGENCIES Rising Phoenix Theatre ISO Box 1763, Lodi, CA 95240 St. Johns Performing Arts Guild 369-3381 loss S. Lower Sacramento Rd, Lodi, CA 95242 Troupe Cabana 333-1260 Nicole Warren, Director www.troupecabana.com 1371 East Pine Street, Suite 8, Lodi, California 95240 dance@troupecobana.com Wordsmith Writers Worhshop 367-4865 Lodi's Arlt Related Businesses Arts & Artists. 334-2471 Bigelow School of Dance 1197 W. Armstrong Rd., Lodi, CA 95242 Cellar Studio 334-6433 Ceramic Source of Lodi 369-9656 First Impressions in Style 366-0496 302 S. Orange Ave., Lodi, CA 95240 arearugs@sonic.net Frames &Fine Things International Ballet Theatre Institute 4112 Pine Street, Lodi, CA 95240 Wiley's Dinner Theatre Music Box, The New City Productions Smallie School of Dance 1420 W. Kettleman Lane, Shite S, Lodi, CA 95242 Tom's Used Boobs ice N. School Street, Lodi, CA 95240 G-2 www.lst-customorecrugs.com 333-1246 366-2100 369-8441 369-8117 i (Or) 474-0628 rmwicWattbi.com 369-1453 (fax) 369-1453 Focus GRouP SiTm AxY Focus Group Summary July 29, 2003 X Facilitated by Arts Coordinator, Tea Silvestre y Five individuals representing a variety of local art agencies were asked to attend this focus group. Four actually participated. The visual, performing and musical arts were represented, as well as the local school district. Participants were assured of their anonymity and encouraged to speak their minds. I. What would the perfect art community look like? Adequate funding for facilities, artists, performance space ■ Art galleries & studios ■ Cheaper rehearsal and classroom space El: Funding • Arts groups could become creative and raise their own money; seems as though arts groups always have their hands out; feel it is the absolute duty of the Lodi Arts Commission to support their arts programs. • The Division of Arts and Culture should try to get funding from other entities for the arts and the $50,000 budget should go towards Paying its staff to write grants at the state level. • Arts, entertainment, food and beverage are what have helped Lodi's downtown be revitalized. I would like to see more arts groups downtown but the LAC and the City of Lodi should not fund nor be expected to fund all arts programs. • Local arts groups. should get sponsors such as F&M Bank, the Bank of Lodi, etc. • Thpse same sponsors are always hit up for money. Arts groups need - to go out and earn the funds themselves and stop just expecting handouts. They should look at tapping into the major cooperate sponsors to help support their groups. Ill. Other Issues to address a. Marketing There's no good delivery system for marketing the arts. There's no good coverage from our local newspaper. • It's so expensive to market events — especially in the local paper. After getting back survey's from a local art event, the public's major gripe was that they didn't know about it even though so much advertising was done in both the Stockton and Lodi papers. • it's so expensive and people still don't know about the event because the ad is put in a corner where readers just pass over it. IMM -5 M t APPENDICES Focus GROUP SUMMARY • Coming from Southern California, I think this town is so weird because you have to pay for everything. So I'm totally at a loss. The local newspaper does not print local information. • Out of town syndrome is very prevalent. If it's from Lodi, it can't be as good as out of town. • We need to get a local radio station and TV channel - that would really help. • Would like to see the Wine & Grape Commission combine the marketing of wine and the arts together. • Would be nice if there were areas around the Lodi Visitor's Center where art could be displayed. It seems like all of these things that promote Lodi were built separately without consulting with the other groups in the town so partnerships could be formed. • We need to unify groups around Lodi especially the non-profit groups. • Why not also start grouping advertising among all the arts, as well as, the arts and wine as you have mentioned? This way arts groups would not be hitting up the same businesses to sponsor their programs. if everyone joins together, there will be a greater impact. b. Facilities • We need a designated art place downtown where people could go and get their art info. Not necessarily a gallery. A place where you could put up displays -- maybe a sidewalk gallery. • The Square is a community center that people can't afford to use. • The only people who can afford to use the Square are people who get a grant through the Lodi Arts Commission. • Hutchins St. Square - 45% of the money [we get] from the Arts Commission grant is used to pay the rental fees for HSS; it's prohibitive unless we have a grant. c. Questions • How do you initiate community involvement? * How do we get people to appreciate art? H-2 APPENDICES 4 Public Forum on the Arts Wednesday, August 20, 2003 Hutchins Street Square - Kirst Hall Facilitated by Tea Silvestre, Arts Coordinator Pudic FORUM SuMMARm Number in attendance: 7 (}3 commissioners and 1 news reporter) - attendees were nearly all white, middle class; in their 40s and 50s. 1. Surveys- before discussion began, attendees were asked to complete a 5 -minute survey. 2. Participation levels - each attendee was asked abouf their level of participafion in local arts events: a. 7 attendees rated their participation at monthly b. 2 attendees rated their participation at weekly c. 1 attendee rated her participation at bi-monthly 3. Events missing at the local level - Of these levels of participation, many indicated they sought additional arts events outside of the community - events of higher quality - especially those considered "classical" in genre (e.g., symphony, opera, ballet, etc.) Other types of quality events or performances indicated as needed included: a. Country & Western music b. Community theatre (amateur adults) c. Professional theatre (bigger productions) d. Teen -specific events and educational opportunities e. Resident dance repertories 4. Recommendations- Ideas brought forth to bridge some of these gaps included: a. Collaborations with professional organizations outside of Lodi such as UOP, Ballet San Joaquin, Stockton Symphony and Townsend Opera b. Work to combat the "valley Mentality" (where local offerings are seen as substandard precisely because they are local) c. Encourage local restaurants to stay open later so that people can make "an evening" out of any chosen event 5. Other Feedback - When asked if they saw any problems or issues with current offerings that should be addressed, most replied in the negative. One attendee did mention that the. Division of Arts & Culture's ballet instructor might be substandard. She also felt that these classes were in direct competition with local dance businesses. (A follow-up conversation is planned with this individual). Facilitator's feedback: Discussion began at 5:30 and lasted for one hour and 15 minutes. The number of attendees was low given the amount of advertising that was done beforehand; however, discussion was still lively and passionate with most individuals willing to bring forward their views on local arts and what is needed for the future. Comments were generally very positive on the number of current offerings at the local level, but some expressed they were there in order to ensure that the level of local offerings did not stagnate, but continues to grow in both number and quality. In regard to collaboration with other organizations, I put forth the idea that local organizations might need to come together first before outside collaborations were sought after (i.e., work on cooperative advertising, a cooperative community events calendar, etc.), and one individual felt that doing so would be "fuzzy logic" -- that it would only keep out higher quality arts programs. This item may need to be addressed in further public forums. 1-1 F11 APPENDICES PUBLIC FORUM SUMMARIES Public Forum on the Arts Wednesday, September 24, 2003 Hutchins Street Square - Cottage Room Facilitated by Tea Sllvestre, Arts Coordinator Number in attendance: 11 (+3 commissioners) - attendees were nearly all white, middle class; in their 40s and 50s (one Pakistani constituent). 6. Surveys - before discussion began, attendees were asked to complete a 5 -minute survey. 7. Participation levels - each attendee was asked to introduce themselves and their reason for attending, The following were the responses: a. Former FD of the Lodi Symphony Orchestra; would like to see the orchestra revived b. Elderly couple concerned about the amount (lack) of classical music offered in Lodi c. Former Arts Commissioner concerned about the offerings of literary and visual arts - especially for children d. Current president of the Community Concert Association e. New Lodi resident and visual artist; wanted more information on what's available f. Ouf-of-towner with flies to artists in Stockton and Lodi; curious about what's going on in Lodi; thought he could offer advice if necessary g. Local visual artist and musician concerned about offerings for youth h. Hutchins Street Square Foundation Board member and visual artist; wanted feedback and ideas for the Square i. Visual artist; here to "support the cause" J. Stage technician/independent contractor; concerned with number/quality of offerings in Lodi k. Newspaper columnist; concerned with level of diversity in local offerings 8. Levels of participation - All attendees were asked about their levels of Participation/attendance at local arts events. 10 out of 1 1 said they tried to attend as many as they could - usually once per month. 9. Perfect World Scenarios - Attendees were asked to think about what a perfect arts scene would look like in Lodi. The responses were as follows: a. More Country & Western music - perhaps a regular "Lodi Wine Country" event b. More art galleries and open studio tours b la the City of Los Gatos c. Broader choices of music - too much jazz in Lodi; need offerings for the younger element d. More quality theatre productions e. A permanent theatre company/companies f. Local radio and television stations g. A permanent arts billboard reserved just for arts events in Lodi h. Multicultural Day at the Square - showcase all types of different art and music L More happening at the Square period j. Residency programs for visual artists, musicians and writers 1-2 .4 APPENDICES PUBLIC FoRuM SUMMARIES t k. Jazz and classical music workshops for kids 1. A regular literary series with prominent/nationai authors m. Visual arts and dance camps a la Children's Summer Theatre during the summer that culminate in a performance/exhibit n. More exposure for local artists of all kinds o. Teen -specific events and educational opportunities 1.0. Challenges Identified - current hurdles that need to be overcome: a. Collaborations between all local arts organizations b. Working with school district to get students to off-site arts events/field trips (funding for buses, etc.) - See, Kids Can't Wait Foundation c. "Quit beating a dead horse" - get out of ruts, don't keep booking the same people/acts all the time d. More outreach to ALL segments of Lodi's population - especially the youth/teens, country music fans, lower income, Spanish-speaking and other ethnic groups e. Work on affordability of tickets - higher prices mean only one segment of population gets to enjoy the Square f. Marketing/media - current use of local newspaper only reaches the older folks; not reaching youth or ethnic groups Facilitator's feedback. Discussion began at 5:30 and lasted for one hour and 10 minutes. The number of attendees was higher than the last forum, but still low given the amount of advertising that was done beforehand. However, we were competing with the televised gubernatorial debates. Discussion was still lively with most individuals willing to bring forward their views on local arts and what is needed for the future. Comments were generally positive on the types of current offerings at the local level, but some expressed concern about quality and cost and wanting to see more diversity in music especially. There was not much room for me to insert my own comments during this forum, which was good. 1-3 1.0 ,APPENDICES PUBLIC FORUM SUMMARIES Public Forum on the Arts Tuesday, October 21, 2003 Hutchins Street Square - Cottage Room Facilitated by Tea Silvestre, Arts Coordinator Number in attendance: 4; all attendees were repeats from previous forums 11. Surveys - because everyone in attendance had already been to a previous forum, no one asked to fill out a survey. 12. Clarification of the Role of the Arts Commission - before discussion began, the current role of the Arts Commission (especially in relation to the City's Division of Arts & Culture and Hutchins Street Square) was clarified. I then opened discussion up for ideas on what the Commission's role should be over the next five years. The following were the responses: a. Disseminate information - be the resource for the community on how to create a non-profit arts organization; how to run such an organization successfully, etc. Provide the public with all the necessary details on permits, fees, paperwork, resources, etc. All of this should be in the form of a booklet. b. Provide workshops to the public - provide informational workshops to . organizations and to the general public on how to ... be a professional artist; present a program to the public; market your ideas; etc. c. Focus on marketing - current avenues of print media are insufficient for getting the word out on events, etc. Every organization needs to do more grassroots publicity: use the schools and churches to get the word out. Help the community find better ways of publicizing programs. d. Education - both children and adults need more exposure to quality arts events and programs. Find unique ways of exposure. Some ideas were: i. Pipe classical music to downtown Lodi sidewalks and retail establishments- have a Classical Music appreciation day/month/week, etc. where all Lodi retail establishments agree to play classical music over their speakers ii. Encourage more street perfor(nances - especially of classical music, opera, etc. iii. Use the buses and frain sfafion as locations for uposuro — insido buses play music, advertise on the outside. 13. Work on Lodi's Reputation - Continue to market Lodi as a unique place to live and visit because of cultural offerings a. Create or find cultural or artistic "legends" that make Lodi more interesting (e.g., a monster in our Lake, or having Hill House be haunted). This could be used as a tourist draw and sense of pride for citizens. b. Use art in public places more - create a "mascot" for Lodi that could be pointed/decorated by local artists and displayed around town. Suggestions were a bear (like the one on the arch) or a horse (like the one Lodi is supposedly named after). Citizens could be asked to participate in a treasure hunt where they locate all of the animals. Prizes could be given out. Need to make it something unique that would get the attention of regional media. M1 APPENDICES PuBUC FORUM SUMMARM 14. Challenges Identified - current road blocks to participation are seen as: a. Garage door openers/gardeners - things that keep people from going. outside b. The Couch/remote control - people just want to vegetate in front of the TV c. Convenience - people want an event to come to them, if possible. Don't want to drive any farther than the end of their block. d. Tired - some people already do a lot and just want to go home after work e. Apathy - some people just .don't care. They don't smile or make eye contact with people on the street or even know their neighbors. People don't visit anymore. The first step to getting people to attend an arts event will have to be get them out of their homes and more in touch with the community and their neighbors. Facilitator's feedback: Discussion began at 5:30 and lasted for one hour and 30 minutes. The number of attendees was lower than the other two forums, but the discussion was lively and those in attendance certainly showed an enthusiasm for the work of the Arts Commission and the arts in general I-5