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HomeMy WebLinkAboutAgenda Report - December 13, 1994 (4)4 t 4 + AGENDA - SPECIAL MEETING Date: December 13, 1994 Time: 7:00 p.m. 11. CITY OF LODI Carnegie Forum 305 West Pine Street, Lodi f 4 For information regarding this Agenda please contact Jennifer M. Perrin City Clerk Telephone: (209) 333-6702 i A. Roll call B. Public Hearing to review and adopt recommended Central City Revitalization Project strategies C. Comments by the public on non -agenda items D. Adjournment Pursuant to Section 54956.2(a) of the Government Code of the State of California. this Agenda was posted at a place freely accessible to the public 24 hours a day. .1 ifer M. 'I rrin City Clerk J 1CITYCIRKFORMSNGNI 'J 3 DOC t VjC.91 THIS IS IT!! Downtown Revitalization and Cherokee Lane Improvement Special Meeting of the Loch City Council Tuesday December 13, 1994 7:00 p.m. Lodi City Council Chambers Carnegie Forum 305 West Pine Street, Lodi AGEN DA Presentation of Consultant's Report by Michael Freedman • Central City Revitalization Task Force Report and Recommendations • Comments by Public • City Council Action City staff recommends that the City Council consider proceeding as follows: 1. Adopt the Central City Revitalization Program in concept and direct staff to implement strategies, incentive programs, and capital improvements as recommended in the Program Document 2. Direct staff to implement the $1.7 million Cherokee Lane improvements as recommended in the Concept Development Phase Document 3. Direct staff to implement Downtown Revitalization strategies, capital improvements, and incentive programs at the "$3.5 million" level as recommended in the Concept Development Phase Document 4. Direct staff to implement strategies for the Revitalization of the Eastside Neighborhood as recommended in the Concept Development Phase Document. 5. Adopt conceptually, financing the implementation of the Central City Revitalization Program as a public/private venture by: A. Raising the business license fees, at a minimum, in an amount sufficient to cover the City's costs of the Central City Revitalization Program, and directing staff to come back to Council with recommended methods of raising the fee within the next 30 days B. Creating Assessment Districts to facilitate the private sector portion of the funding at the levels recommended in the Document , City of Lodi Central City Revitalization Program Concept Development Phase • Downtown Lodi • East Side Neighborhood • Cherokee Lane L L • City of Lodi Central City Revitalization Program Concept Development Phase Prepared for the City of Lodi by Freedman Tung & Bottomley Urban Design and Town Planning In Association with Mundie & Associates Economics L C C TABLE OF CONTENTS Page I. ORIENTATION 1 Program Overview 1 The Revitalization Planning Process 2 Community Participation Summary 2 II. CENTRAL CITY REVITALIZATION STRATEGY 4 Downtown Revitalization Objectives 4 East Side Neighborhood Revitalization Objectives 4 Cherokee Lane Revitalization Objectives 4 Supporting City -Wide Objectives and Policies 5 III. DOWNTOWN LODI 6 Existing Conditions 6 Revitalization Strategy 8 Catalyst Project #1: Post Office Square 12 Catalyst Project #2: Business Improvement Programs 14 Catalyst Project #3: Downtown Transit Center 16 IV: CHEROKEE LANE 19 Existing Conditions 19 Revitalization Strategy 20 Cherokee Lane Design Concept 21 t TABLE OF CONTENTS cont. Page V. THE EAST SIDE NEIGHBORHOOD 23 Existing Conditions 23 Revitalization Strategy 23 VI. FINANCING THE PROGRAM 24 Summary of Program Costs 24 Paying for Revitalization 25 1/4. Private Sector Funding 25 Public Sector Funding 27 Paying for Maintenance and Ongoing Programs 29 L VII. NEXT STEPS: HIGH PRIORITY ACTIONS 30 APPENDICES Appendix A. Sample Community Workshop Notes Appendix B: Sample Workshop Survey Forms Appendix C. Construction Cost Backup Information Appendix D. Resolutions in Support of Post Office Square ACKNOWLEDGEMENTS LIST OF FIGURES Figure Page Context Map . 1 4 6 7 8 Revitalization Objectives Existing Conditions - Downtown Existing Development Patterns - Downtown Revitalization Strategy - Downtown uowntown Planning Areas 9 Infill Developnim Objectives - Downtown 10 Post Office Square - Plan 12 Post Office Square - Illustration 13 Downtown Transit Center - Illustration 16 Transit Center win Orchard Parking - Illustration 17 Pine Street Infill - Illustration 17 Cherokee Lane Context 19 Cherokee Lane Proposed Improvements 21 Cherokee lane Median Concept 21 Cherokee Lane Frontage Renovation Conditions 21 Table V1.1 - Sample Budgets for Downtown Revitalization Program Expenditures 24 Downtown Financing Areas Map 26 Table V1.2 - Capital Cost of Downtown Revitalization: Private Sector's Share 24 Table V13 - Sample Assessments for Parcels in the Downtown Core and Rest of Downtown 26 Table V1.4 - Capital Cost cf Cherokee Lane Improvements: Private Sector's Share 26 Table V1.5 - Sample Assessments for Parcels in the Cherokee Lane Area 27 'Table VI.6 - Annual Assessments Required to Cover Maintenance Costs 27 Table V1.7 - Annual Assessments Required to Cover Supporting Programs 27 Tai.4e VI.8 - Sources of Public Sector Funds 27 Table VI.9 - Summary of City Funding Requirements 28 Table VI.10 - Categories of Businesses, Based on Operating Characteristics 29 Table V1.11 - Business License Tax Rates Required to Fund Downtown Revitalization 29 • Refers to Nearest Preceding Page iii Chapter I ORIENTATION ORIENTATION Background The purpose of the Central City Revitalization Program is to ensure that dramatic economic and physical improvement occurs in the historic central area of Lodi. The program is designed to promote substantial, visible results right at the beginning of the revitalization effort, and to maintain a high level of City commitment and momentum until the Central City begins to attract a proper share of private investment on its own. This document represents the completion of the planning phase of the revitalization effort, describing what the community intends to accomplish and how its resources should be invested. The Central City is Lodi's "old town," where its original commercial areas and neighborhoods were established. It consists of three distinct yet interrelated districts — Down- town, the East Side Neighborhood, and the Cherokee Lane Corridor. Each district retains the qualities that make Lodi one of the Central Valley's most desirable cities. However, over the last fifteen to twenty years investment has shifted to the City's newer areas, and the Central City area has experienced a decline in investment, property maintenance, and relative property values. With its historic buildings and concentration of civic facilities, Downtown Lodi holds a special significance for the community. The image of a city is often associated with the character of its Downtown, and a principal goal of the Revitalization Strategy is to restore the pride and charm that characterized Downtown and the sur- rounding Central City in the area's heyday, while offering the kinds of new businesses and services that are in tune with today's residents. -1- In a number of ways, the Central City is well-positioned to experience a renaissance: Highway connections to Sacramen- to and the Bay Area continue to improve. A Downtown Transit Center is planned. Housing is attractive and affordable, particularly compared to the inner Bay Area. Downtown has the historic, pedestrian -oriented character needed to support the "socializing" types of businesses that are the backbone of a revitalized downtown; i.e. restaurants, cafes, and specialty goods and services. The Revitalization Program builds on these existing strengths to encourage private sector investment in the Central City and, in the pro- cess, bring Lodi back to Downtown. Program Overview The Central City Revitalization Program describes a course of action that will result in the revitalization of Downtown, the Cherokee Lane corridor, and The East Side Neighbor- hood. There are four types of Program recommendations: 1. Revitalization Strategy - Revitalization Objectives are outlined in Chapter IL Specific revitalization policies and recommendations for City -sponsored actions are provid- ed for each of the three districts. 2. Public Improvements - Public improvements targeted to "set the stage" for new investment are defined. Costs and financing options are summarized in Chapter VL 3. Incentive Programs - Recommendations and projected costs for a Business Recruitment & Relocation Program, Design Assistance Program, Downtown Marketing 1 j J J j J 3 J �3 / Turner Rd. Q 3; • . Central City Study Area Lodi Avenue Lockeford `Rettlentan tame (Route 12) ;tte 4 „ - • • Downtown . • • • - • e • • sf •V4it' S icie • Ne J8114°4111 Ocr • • • • • • . 1 • • • t • • •4 • CONTEXT MAP Program, and other programs that will help "kick-start" a renaissance in Downtown are described in Chapter III. 4. Next Steps - The highest priority actions needed to start the revitalization process are summarized in Chapter VII. Appendices to the document contain background data, analyses, and summaries of the community input generated throughout the process. The Revitalization Planning Process The decision-making process that resulted in this document's recommendations was community -driven, and the purpose of the various programs, actions, and projects outlined herein is to implement a shared community vision. This vi- sion was developed through a series of community work- shops and City Council Study Sessions in which various options for Downtown were reviewed and discussed; see "Community Participation Summary," below. Based on this information a concrete set of Program Goals were formulated and a detailed Revitalization Strategy was developed to achieve them. Revitalization Strategy objectives are outlined in Chapter II. More specific policies for each of the three districts are contained in Chapters III, IV, and V. The Revitalization Program contains a combination of rec- ommended policy changes, capital improvements, and implementation programs designed to guide public and private actions. Community Participation Summary The planning and concept design process was organized around a series of workshops involving the community -at - large, the City Council, Planning Commission, and City Staff. -2- In each workshop, participants provided direction to City staff and the consultant team regarding the purpose and content of the next stage of program development. A total of six Community Workshops, three City Staff workshops, three City Council Study Sessions, and one Plan- ning Commission Study Session were held. Community Workshops lasted between two -and -a -half and four hours, and were well attended; attendance ranged from 100 to 165. Decision-making reflected informal consensus through discussion rather than vote -taking. Workshops and Study Sessions were all publicly noticed and conducted in public buildings. The content and results of the six Community Workshops are summarized below: Workshop #i1: Hutchins Street Square; April 7,1994; Participants broke into groups representing the Central City's three subdistrict areas: Downtown, Cherokee Lane, and the East Side Neighborhood. Problems, opportunities, and recommendations for the district were identified, discussed, listed and prioritized according to their impor- tance. Participants reassembled and a spokesperson for each of the groups summarized the most important issues that needed to be addressed in the Revitalization Program for each subdistrict. Workshop #2: Hutchins Street Square; April 21,1994; Initial Revitalization Objectives, Policies, and designs for public improvements for the three districts were presented for review and discussion. Items related to Downtown included development of a new Transit Center, streetscape improvements along School Street, and creation of a "Post Office Square" catalyst revitalization project area. Items related to the East Side Neighborhood included expanded s`) L L l code enforcement and support for home ownership. Items related to Cherokee Lane included a streetscape design for new medians, street lighting, and street trees with a strong Central Valley character. Consensus was to approve recom- mendations in concept subject to later refinements. Workshop #3: Parks and Recreation Annex; June 6, 1994; The Workshop focused on recommendations for Cherokee Lane. The Concept Design for the street was presented in detail. Key issues related to visibility of frontage businesses, effect of proposed medians on turning movements, type and loca- tion of street lighting, and costs and financing. Consensus was to support the Concept Design subject to additional refinements related to u -tum locations and traffic signals, and the ultimate share of construction and maintenance costs to be borne by area landowners and businesses. Workshop #4: Hutchins Street Square; July 13, 1994; The Workshop focused on recommendations for Downtown. Concept designs for the Post Office Square area and the Transit Center, policies for Downtown parking, and pro- grams for Downtown business improvement were ad- dressed. Consensus support was established for the Post Office Square and business improvement programs, subject to recommended financing approaches and negotiations with the Postal Service regarding site improvements and parking relocation. Elements of the recommended parking program that did achieve consensus -- e.g. a 30 minute parking limit on School Street — were subsequently eliminated. -3- Workshop #5: Hutchins Street Square; August 2, 1994; This Workshop was added to the process to address the effect of proposed Cherokee Lane medians on left turns and access to frontage businesses. Tradeoffs were discussed — e.g. median vs. no median — and possibilities for allowing u. turns at unsignalized intersections. Consensus support was established, provided the Design Concept was modified to allow u -turns at all median openings, and requirements ;f the City's sign ordinance loosened to allow increased visibility of signs. Workshop #6: Hutchins Street Square; August 30, 1994; This Workshop was added to the process to address funding alternatives for proposed Downtown and Cherokee Lane projects and programs. Consensus support was reached for a minimum $3.5 million program, with assessment districts and business license fees recommended as the primary financing tools. Chapter II CENTRAL CITY REVITALIZATION STRATEGY REVITALIZATION STRATEGY Downtown, the East Side Neighborhood, and Cherokee Lane each have their own unique conditions and issues. However, the three districts are linked geographically and functionally. What occurs in one affects the others. As illustrated by the "Revitalization Objectives" diagram on the following page, the overall Central City Revitalization Strategy is: "Invest Appropriately in Each District to Create Benefits in Adjacent Districts." Revitalization of Downtown will make the East Side Neighborhood a more desirable area in which to live, and bolster land values there. Improvement of conditions in the East Side Neighborhood will support investment in Dc trn- town. As the gateway to Lodi, revitalization of Cherokee Lane will support investment in both of the other districts. Revitalization Objectives for each of the three districts are summarized below; assessments of existing conditions and detailed revitalization policies for each district are contained in subsequent Chapters. City-wide Objectives and Policies that support revitalization of the Central City follow the Objectives for the three districts. Downtown Revitalization Objectives Objectives for Downtown address the need to redefine and refocus the district's economic and social role: 1. Promote Downtown Specialty Retail, Restaurant, Entertainment and Cultural Uses. 2. Enhance the Visual Character and Identity of Downtown. -4- 3. Focus Public Investment to Create an Attractive Pedestri- an Environment. 4. Tap the Potential of the Transit Station and Adjacent SP Lands to Stimulate Private Investment in the Center of the District. 5. Establish Incentives to Encourage Reinvestment in Existing Businesses and Buildings. 6. Initiate a Downtown Directional and Entrances Sign Program. East Side Neighborhood Revitalization Objectives Objectives for the East Side Neighborhood address the need to stabilize property values and enhance the area as a family-oriented residential environment. 1. Expand Code Enforcement Efforts. 2. Encourage Home Ownership and Renovation. 3. Reconfigure Commercial and Multi -Unit Residential Development Standards. 4. Work with Local Community Organizations to Promote Neighborhood Services and Programs. Cherokee Lane Revitalization Objectives Objectives for Cherokee Lane address the need for the corridor to be an attractive gateway to the City and build on its base of highway -related commercial businesses. t 1 „rd Street Downtown / • I'r.wlwwr 1100 11.4ad. ItrNAuranl. Fnlr r1.r111111.YN AMI 1 uhutal Us.+ • Fnllarw r• IIw• 1'00.l l luta. h•. 4 IJ041111 04 1)00,100.11 • 1.1••• I'IiIN1t In. Mn...11.. 111010 An AIIrA. love I'..de.Itlarl FllvuunnwnI • lap Ihv 1'010.111M 01 IM• 1h1111 Slalnn 4 AJF«.•m SI' I..nd. to .$11n1111a1r 1'11101, InvMtik'l.l 111 1110 4 r..l.•, .N Ow IA.Itwr • I .tahh.h IIw M.I•.r. In F...wltngr Kr.lo••sln.•nl an Ia.l.nng Ihnow•...•. and UtnW wlgs To I-5 Attract Highway - Related Investment East Side Neighborhood • 1• •ItauJ lode F.IJIw. Anent F11.wu • F:rlaotaagr 110111.0WISCI hq. and Krinn aison • ItrowJlgurr Corn neraul and 11101u.Unn Itendrntul ?among Ikugnalwns • Uppade aduln.Uua Krudrnwl 1 hvrloprnrnt Standards • W.wk wall Lek al l•rinnrtunlly 1 h V•no,Also 1. In I'IannNe tirlghMnMa.d Sa n•la rs/ I'n.grans Kettleman Lane Cherokee Lane Corridor • Inllr/{Wr SIIMw'arr al t I..ghlinK C.ww*Nhw.s • I:s1aIJIsA PrschhwssrM Standards /r /:unhhn+ • Aawnnwdalr and ennwlagr Lodging. Auk.. and Surlwwl 1•0111n1•rnat 11u.111C+sr. Attract Highway - Related Investment Strategy: Invest Appropriately in Each District to Create Benefits in Adjacent Districts. DOWNTOWN LODI REVITALIZATION OBJECTIVES 1. Improve Streetscape and Lighting Conditions. 2. Establish Development Standards and Design Guidelines that Improve the Appearance of Buildings and Business- es. 3. Accommodate and Encourage Lodging, Auto, and Support Commercial Businesses. Supporting City -Wide Objectives and Policies The Objectives and policies focus on protecting the integrity of the Central City's three districts and allowing Downtown to remain a viable commercial environment. They also address the need for the City to program its various com- mercial areas so that each accommodates the mix of busI- nesses most appropriate for its relative location. 1. Establish regional centers that complement rather than compete with Downtown. a. Establish land use polides that promote the healthy coexistence of regional and neighborhood retail centers. Protect the more fragile neighborhood retail centers by limiting the types of uses that may locate (or relocate) in the regional centers to those that are regional in character. This will aUow the City to sup- port the continued development of regional retail centers without damaging neighborhood centers and Downtown. b. Explore strategies and programs to tap the potential of businesses such as Wal-Mart, Target, K -Mart, Or- chard Supply, and other "big -box" retailers to enlarge the customer base for downtown. -5- 2. Direct office development to the areas that will benefit- the enefitth€ City and preserve residential neighborhood quality. Establish policy initiatives that prohibit further conver- sion of single-family homes to office use. This will preserve the quality of Lodi's residential neighborhoods and prevent leakage of crucial office space from Down- town. The Planning Commission and City Council have adopted a resolution down -zoning in specified down- town neighborhoods. 3. Preserve the economic viability of downtown and other neighborhood commercial centers - avoid over -building retail development. To avoid spreading the market for retail uses too thin, consider putting a freeze on the development of new neighborhood commercial centers; this is not meant to indude "mom-and-pop" corner retail in appropriate areas. 4. Work with local business and property owners to develop a plan to focus City and private resources on the transformation of the identity and reputation of the Central City. a. Use the community workshop process to develop community -initiated program objectives and com- munity review of all basic program concepts. b. Set up a public-private partnership to share Central City revitalization program costs between the City and property owners. L t Chapter III DOWNTOWN LODI DOWNTOWN LODI Existing Conditions 'Two Downtowns" Downtown Lodi is generally regarded as the area bounded by Lockeford Street on the north, Lodi Avenue on the south, the westerly frontage of Church Street on the west, and Sac- ramento Street and the Southern Pacific Railroad on the east. It is indicated as "Downtown #1" on the "Existing Condi- tions" map on the following page. It has a land area of approximately 40 acres, and includes approximately 400,000 square feet of first floor commercial space. Historic buildings and storefront commercial development are concentrated along School Street. East of the railroad is a smaller commercial area extending along the frontages of Main and Pine Streets. It is indicated as "Downtown #2" on the "Existing Conditions" graphic. It is approximately 15 acres in area and contains approximately 110,000 square feet of fust floor commercial space. Main Street was Lodi's first commercial street. However, today rents and property conditions are significantly lower than they are west of the railroad tracks. The two commercial areas were bound by the railroad in the days when it was the focus of commerce and activity. They formed a single, large, Downtown district. Cars, trucks, and planes have replaced trains for shipping people and goods, however, and today the rail corridor is almost devoid of commercial activity. As illustrated by the "Existing Condi- tions" graphic, it is a "no man's land" that separates the two commercial areas. -6- Neither of the "two Downtowns" is a strong commercial environment. Rents are low, especially when compared to the shopping centers concentrated along Kettleman Lane. The only national businesses Downtown are the "Lyon's" and "Pizza Hut" restaurants on Lodi Avenue; "Long's" is located on School Street just south of Lodi Avenue. Some businesses are located Downtown out of a commitment to the district as the historic center of the community. Howev- er, many are there because the rents are low. The appearance of a number of Downtown's buildings, the quality of window displays, and the general level of activity indicate that Downtown is currently not the most desirable place in Lodi to operate a business. School Street The most active commercial frontages in Downtown are located along School Street. Attractive older brick and masonry buildings, many two stories or more In height, line the street. The architectural detailing of windows, cornices, roof parapets, incised -lettering panels, tile storefronts, and other features of these buildings is one of Downtown's most memorable characteristics. Most notable are the Old Hotel Lodi and the Solomon Building. Pine Street is a major east - west cross -street that bisects School Street. Commercial buildings extend from Pleasant Avenue on the west to Washington Street on the east, and are concentrated between Church and Sacramento Streets. School Street's traditional main street character breaks down adjacent to Lockeford Street on the north and Lodi Avenue on the south. Both streets are crosstown arterials and they exhibit the characteit ics of typical commercial strips; e.g. fast-food and other "chain" types of businesses, buildings set back from the street behind parking lots, pole -mounted signs of various shapes and sizes located along the frontage. It is ) DOINSTOWS LODI VCISTIS G COSI:0 ION S sa• easy to drive past Downtown on either street and not notice the district at all. The School Street/Church Street commercial area includes Lodi's most important landmarks and civic and cultural facilities. These include the main Post Office, City Hall and the Civic Center, the Library, and the Lodi train station; City Hall and the Carnegie Forum (Council Chambers) are both on the State Historic Buildings Inventory. The "Lodi Arch" is located on Pine Street adjacent to the railroad station. It is a portal that marks the eastern edge of the district and is Downtown's most well-known landmark. Hutchins Street Square, a renovated school, is located on Hutchi.-hs Street at the terminus of Walnut Street, four blocks west of School Street. It contains a senior citizens center, community meet- ing rooms, and is proposed for construction of a performing arts theater. The Post Office is one of School Street's principal attractions, bringing residents and others to Downtown who might not otherwise visit the district. However, the Post Office parking lot at the corner of Oak Street creates a hole in School Street's otherwise consistent commercial frontage. It is out of character with Downtown's main street qualities, and is the kind of "dead space" that is never created in shopping centers, malls, or successful downtowns. Across from the parking lot is an attractive commercial frontage that includes the vacant Woolworth's and J.C. Penney's buildings. Sidewalks along School Street are wide enough to be comfortable and the paving surface is generally in good condition. However, overall streetscape conditions along School Street are not up to the quality of the buildings. The trees located in some of the blocks are dense and dark and make buildings difficult to see. The concrete "turret" planters at the street corners look "tacked -on" and do not reflect the -?- historic qualities of the district. Furnishings, such as benches and trash receptacles, are located intermittently, are not particularly attractive, and do not reflect a common design theme. Lighting is more appropriate for an arterial than for a pedestrian -oriented commercial street; tall, "cobra -head" poles and high pressure sodium luminaires give the street a seedy, yellowish appearance at night; poles are not wired to accommodate holiday lighting. Sacramento and Church Streets Sacramento Street parallels School Street one block to the east. The easterly frontage is vacant for the most part, with scattered auto -related and light industrial businesses adjacent to the railroad right-of-way. A multi -modal Transit Center is planned for the site by the City. Storefront commercial buildings are located along the westerly frontage and are concentrated in the three blocks between Oak Street on the south and Locust Street on the north. Bars, liquor stores, and the homeless shelter contribute to the patterm of disinvest- ment. Church Street parallels School Street one block to the west. As noted by the "Existing Conditions" graphic on the follow- ing page, it is an "auto destinations" corridor that supports Downtown. The easterly frontage is lined by public and private parking lots that serve the School Street frontage, drive-in banks and ATM machines, and scattered commercial businesses. The westerly frontage includes a number of churches, most notably St. Anne's at the corner of Walnut Street. It also provides access to Downtown's most important civic facilities, including the City Hall, Civic Center, and Li- brary. jo- Cos rsi4 117dit; ai 1 10,1 DOWNTOWN LODI • EXISTING DEVELOPMENT PA t Y tRNS Adjacent Neighborhoods To the west of Downtown is a large, predominantly single- family, residential area referred to as the 'West Side Neigh- borhood.' It is one of Lodi's older neighborhoods and it contains tree -lined streets and many attractive older homes. Residential property values in the West Side Neighborhood are among the City's highest. To the east of Downtown is another relatively large residential area, referred to as the "East Side Neighborhood." It is also one of Lodi's older neighborhoods, but homes are significantly more modest than they are in the West Side. The bungalows that charac- terize the area have been displaced by apartment buildings that are, in some instances, poorly managed and maintained. Property values in the East Side Neighborhood are signifi- cantly lower than they are in the West Side Neighborhood. Both neighborhoods are within a 5-10 minute walk from Downtown. The East Side Neighborhood is discussed in more detail in Chapter V. Revitalization Strategy The Revitalization Objectives and Policies listed below are part of a strategy to reshape Downtown as an economic and social environment, and in the process recast the community's image of the district. Downtown must make the most of its historic, pedestrian -oriented character, the attraction of its civic facilities, and its future role as the City's transit/commuter hub. The Objectives below are prioritized according to their ability to stimulate interest and investment in the district. Some involve capital improve- ments, others are programmatic, requiring actions rather than physical construction. The strategy is illustrated by the "Revitalization Strategy" diagram on the following page. Catalyst Projects #1, #2, and #3 are described in more detail later in the Chapter. -8- 1. Catalyst Project#1: Initiate dramatic short-term change by focusing on a small area with high visibility and a strong likelihood of success: Focus initial revitalization efforts and resources on activities and investments that will achieve maximum short-term impact on the econom- ic and physical condition of Downtown. Efforts should be focused on the area surrounding the Post Office - cur- rently the portion of Downtown with the most promise to touch off a renaissance in the district. a. Post Office Square - Replace the surface parking lot on School Street with an attractive public open space that will function as the "Heart of Downtown". The new town square should be designed to project a memorable image while providing a comfortable haven for pedestrians. A fountain would be an ideal central feature. Replacement parking for the Post Office must be provided along with any additional improvements necessary to promote the continued viability of the Post Office as downtown's most im- portant landmark and key anchor use. b. Woolworth and J.C. Penney Buildings - Make the most of these ideal opportunity sites for new investment. Aggressively pursue large, single -use tenants that can bring increased patronage to the downtown and func- tion as catalysts for revitalization of the district. c. Connection to the Transit Center - promote the contin- ued development and re -use of buildings along Oak Street to provide a continuous frontage of ground - level activity -generating uses between Post Office Square and a new Downtown Transit Center. DOWNTOWN LODI REVITALIZATION STRATEGY 2. Catalyst Project 12: Promote the concentration of retail restaurant, service and entertainment uses in a compact cluster in the center of Downtown. a. Revise public policies as needed. Revise all policies that discourage investment in a compact Downtown Core and/or promote a diffuse, auto -oriented patterns of retail development. The "Planning Areas" map on the following page illustrates the recommended land use pattern for the greater Downtown area. b. Consolidate a specialty and convenience retail market niche for Downtown. Complement rather than compete with regional retail centers, and provide goods and services that are a good fit with the demographic profile of the community. (1) Strengthen the Convenience Retail and Service Niche. Target business relocation efforts to consolidate stores that provide essential goods and services for businesses and residents in the Central City. (2) "Kick-start" the Specialty Retail and Services Niche. Target business recruitment activities toward busi- nesses that are most likely to reflect existing de- mand and can capitalize upon the pedestrian - oriented character of the district. Lodi's demo- graphic profile suggests that the potential might be greatest in market segments that provide goods and services oriented to families with an emphasis on eateries. c. Establish incentive and finance programs to encourage reinvestment in existing businesses and buildings. -9- (1) Establish a Business Recruitment Fund to promote the location of successful new businesses in Downtown Lodi. (2) Establish a Business Relocation Program to fund and facilitate the relocation of existing businesses to more beneficial locations within the Downtown Core. (3) Establish a Design Assistance Program to promote reinvestment in existing buildings in the Down- town Core. 3. Catalyst Project 13: Tap the potential of the downtown multi -modal transit center project to stimulate private investment. Prepare a master plan for the short-term and medium-term revitalization of the railroad corridor lands bounded by Sacramento Street, Elm Street, Main Street and Lodi Avenue. Focus short-term efforts on transforming the segment between Pine and Oak Streets from a "no -man's land" that severs Downtown in two, into an attractive arrival gateway to the City. a. Prominent Transit Center Location & Design - In order to enhance the visibility of the transit center from other parts of the district, locate the waiting areas for the Intra -City Bus Service, Dial -A -Ride, and the Grey- hound Depot adjacent to the visual terminus of Oak Street. b. Cluster of modal transfer, waiting shelters and station building entrance - cluster all drop-off, bus transfer, shuttle stop, or other para -transit facilities in a central location at the front door of the station building with visibility to downtown shops. The master plan should detail the location and design of parking I 11 )11111111 I 1— Lockstord St. I A 1 1 1 West Neig : Locust St. d Legend Downtown Core Area - Ground Floor Retail Required • • • • • Lodi Aso- rrTrM I 1, Public Buildings & Spaces Downtown "CBD" Commercial/ Residential JAAA.. 11111\1 Downtown Core , Muitl-Family Residential - Min. Densities Required DOWNTOWN LODI 4 Reserved for Downtown Parking DOWNTOWN PLANNING AREAS 40/0•11.16 Single Family Neighborhood downtown. Parking areas should not cut the transit center off from Downtown. c. Inter- and Infra -City Bus Service and Dial -A -Ride - Position the inter -City bus service stop and ancillary shelter, route maps and related information in a prominent position adjacent to the front door of the train station and with good visibility of Downtown's shops. d. Pine Street Infill - Establish Pine Street as Downtown's central east -west artery by filling in the gap between Main and Sacr?mento Streets with revenue producing development and "ancillary" transit center uses. Establish a continuous and attractive frontage of ground -level, activity -generating uses along Pine Street. e. "Unearth" historic Main Street and Sacramento Street frontages - Purchase and demolish the warehouse structure between the railroad tracks and Main Street (north of Oak Street) for additional transit center and customer parking. Integrate the design of this space with the design of the transit center and associated facilities to create an attractive public green space in the center of Downtown. Treat the space in a way that highlights its enclosure on three sides by the historic frontages of Main and Sacramento Streets, and the new structures along the north side of Pine Street (see item d, above). f. Pedestrian connections across the tracks - As part of the redeveloped central area, establish pedestrian greenways across the tracks at Oak and Walnut Streets. - 10 - g. In the longer term, support the development of a passenger rail terminal and rail service at the Oak Street tmninus. 4. Downtown's strongest assets are its public buildings and facilities. The City Hall, Library, Post Office, Hutchins Street Square and the forthcoming Downtown Transit Center offer a wide variety of public services, infuse the district with patrons, enhance the employ- ment base of the district, and establish Downtown's identity as the Heart of the Community. One of the most important keys to the revitalization of the district is to build `upon and enhance this aspect of Downtown. a. Locate new public buildings in the downtown whenever possible to enhance Downtown's identity as the Heart of the City, and to benefit from the additional patronage and larger employee base. b. Promote the performing arts theater at Hutchins Street Square as the centerpiece of Downtown's revi- talized identity as a regional entertainment destina- tion. Enhance visual connections along Walnut Street between the Downtown Core and Hutchins Street Square. Advertise events at the performing arts center at major regional retail centers such at the WalMart/Target area. 5. Focus capital investments as available to enhance Downtown's visual character and improve the pedestrian's environment. This should begin with the physical improvement of School Street. Improvements should include pedestrian -scale street lights, street trees and furnishings, such as benches and trash receptacles, and removal of street -corner concrete planter tubs. L L C 6. Identify opportunity sites and buildings for larger scale investment. a. Identify opportunity sites for new retail, residential and office development. Opportunity sites include those that are currently vacant or underutilized relative to local property values. Examples include the vacant site at the southwest corner of School and Lockeford Streets, properties along the railroad corridor, and parcels along Locust Street between Main and Stockton Streets. b. Explore opportunities for large-scale investment in the reuse of large blocks of historic structures (e.g. factory outlets, large-scale retail development, etc.). Examples include the Woolworth's and Penney's buildings, as well as the westerly frontage of Sacra- mento Street between Pine and Elm Streets. 7. Make downtown more visible to passing motorists and easier to find. a. Enhance Downtown Entries - Establish development standards for Downtown entry parcels that require storefront development patterns and prominent corner treatments, particularly at the intersections of Lockeford and Lodi Avenues and School, Sacramento, and Main Streets. b. Signage - Construct attractive signs announcing the location of Downtown at prominent locations around the city - particularly at key locations along Cherokee lane, Kettleman Lane, and Lodi Avenue. L -11- 8. Revise land use and development policies to promote revitalization goals and objectives. a. Revise existing land use and parking polides that condition the pattern of development within and adjacent to the district. Existing zoning requirements should be augmented or replaced by new devel- opment standards that address conditions specific to Downtown Lodi. b. Establish policies that support the creation of a single identifiable Downtown Core in which retail use is required for all ground floor space. c. Adopt design guidelines that build on the existing palette of architectural forms and building materials that predominate in the historic Downtown district. 9. Make efficient use of the Downtown parking supply. a. Establish 2 -hour parking limits in Downtown Core public parking lots. An initial consensus recommen- dation for 30 -minute parking in high demand loca- tions was dropped from the Program. However, time limits shorter than 2 hours should be considered for selected locations where high -turnover parking spaces are appropriate given adjacent businesses. b. Require employees to park in lots outside of the Downtown Core wherever possible. For employee spaces that must be located in the Core, mark the far- thest spaces for employee use. Md . %illi PHSell - h*W :Jv:rrv,. p. DOWNTOWN LODI VIOL.; ?,' r\riry ! .OM' -i✓ �� •Oil. •Kip% A•4•401 INFILL DEVELOPMENT OBJECTIVES c. To make the most effective use of Downtown parking supplies, establish a program for shared parking in the district, and set new parking requirements that reflect the shared nature of Downtown parking. d. Preserve two of the largest parking lots between School and Church Streets for parking in perpetuity. These surface lots may be transformed into public parking structures in the future if demand requires. 10. Create a welcoming attitude toward business. a. Investigate opportunities to streamline the develop- ment review and approval process. b. Consider establishing a full-time Downtown Coor- dinator position on City Staff to whom all inquiries and proposals for Downtown development would be referred, and who would implement marketing and incentive programs on a daily basis. Catalyst Project #1: Post Office Square The Post Office Square project has three prindpal elements: (1) develop a "Post Office Square" open space; (2) renovate and reuse the Woolworth's and J.C. Penney buildings, and; (3) improve Oak Street as the primary pedestrian connection between Post Office Square and the proposed Downtown Transit Center. Post Office Square The "Post Office Square" plan on the following page illus- trates the recommended approach to reconfiguration of the Post Office site. A public open space, approximately one half acre in size, would be developed adjacent to the southeast L -12- corner of School and Oak Streets. It would be bordered on the east by the existing alley and on the south by a new access drive. The alley and drive would connect to form a loop around the Square, with parallel parking spaces and auto drop-off mailboxes located along the frontage. The Town Square should be traditional in appearance, in keeping with the character of the Post Office and Downtown's other attractive older buildings. It should be bordered by open -branching deciduous trees and include a memorable landmark, such as a fountain, statue, or pavilion. Shrubs, fencing, and other design elements should be low to maintain visibility and enhance security; the perimeter access drives and roads will also support policing. The illustration following pa_e 13 depicts a longer term scenario in which buildings along Oak Street are renovated and the existing building east of the site is replaced by a new one that provides an active commercial frontage across from the Square. Existing customer parking, Postal Service vehicle parking, and employee parking would need to be relocated to accommodate the Square. The bulk of existing customer parking -- 24 of the existing 33 spaces — would be relocated from the comer of School and Oak Streets to the easterly portion of the property, adjacent to Sacramento Street. (The "Reduced Option" plan illustrates a concept in which a smaller open space is developed and customer spaces are provided closer to the building entrance) The 9 additional spaces needed would be reserved along the School Street frontage. New angle parking spaces would be provided along the northerly frontage of Walnut Street and new parallel parbdng spaces would be provided along the frontages of the Square. Overall, there would be a net increase of 14 publicly -accessible parking spaces in the area. \--Transit Center 04Z.TrAVVIr - ..h41.4Y M�4. --11ju I A4, Aire Relocated Post Office Employee Parking (fencing, lighting & re -surfacing). New Fence or Wall. *ocrankolda Cwiehmer fa614,06cn) Relocated Loading Dock (from north side). 7 Post Office Square - 1 -46 l$us '►I.My.e bJq.e KA - WI e.aulir. Woolworth & J.C. Penney's Buildings DOWNTOWN LODI Post Office Square: Reduced Option 15 Minute Parking Reserved for Post Office Customer directly In front of Post Office. POST OFFICE SQUARE - PLAN L L L Parking for official Postal Service vehicles and trucks would be shifted from the north of the building to the south of the building; these vehicles would all remain on-site. The north side loading dock would be relocated from the north to the south side of the building. The existing 52 employee parking spaces would need to be provided off-site. The vacant prop- erty at the northeast corner of Sacramento and Walnut Streets, combined with the adjacent stub of Walnut Street, directly across Sacramento Street from the Post Office, is the recommended location. This new parking area would be resurfaced and provided with lighting and security fencing. It is estimated that the cost of these capital improvements will total approximately $1.75 million. This includes con- struction of the Square, reconfiguration of on-site parking, relocation of the Post Office loading dock, and land acquisition and improvements for replacement employee parking. Woolworth's and J.C. Penney Buildings These buildings contain approximately 20,000 s.f. and 28,000 s.f. of floor space, respectively, including second floors, basements, and mezzanines. They anchor the block, and occupying them with new businesses that attract new patrons to Downtown is a key element of the Revitalization Strategy. Subdividing the floor areas into smaller tenant spaces would be an acceptable approach to reuse of the buildings, however businesses that can take advantage of the large building floor plates are preferred. Examples include family-oriented restaurants, brew -pubs serving food, commercial recreation such as health clubs or children's play or education centers, or, depending upon the format, night clubs providing entertainment. 13 Both buildings have attractive, period facades that should be retained, with complementary new signs, awnings, and/or other appurtenances installed as needed to reflect new tenants. The existing public alley located between the buildings should be improved to encourage pedestrian as well as vehicular movement from rear parking lots to the School Street frontage. Additional lighting, special paving, a protected walking strip, and other amenities should be con- sidered. New windows into the blank facades that line the drive are recommended so that the drive becomes a more visually accessible, secure, and interesting space; murals should also be considered as a means to enhance blank wall surfaces. Oak Street A new Downtown Transit Center is planned by the City and County along the easterly side of Sacramento Street, between Pine and Oak Streets. The train station building and bus transfer area should be located adjacent to the terminus of Oak Street. Oak Street would be the principal pedestrian connection between School Street and the Transit Center. It msy also be an important vehicular route, given the possi- bility for shared Post Office and transit drop-off trips. Buildings along the frontage should be renovated to respond to this increased visibility. If the site at the southwest comer of Oak and Sacramento Street is sold or redeveloped, a new building should provide tenant entrances, window displays, and an attractive, interesting facade along the Oak Street and Town Square frontages; the illustration on the following page shows a possible new building located on this site. New street trees and pedestrian -scale street lighting should be installed along Oak Street to create a powerful visual link between School Street, the Town Square, and the Transit Center. L. L L L L Catalyst Project #2 Business Improvement Programs Business Improvement Programs have two objectives: attract new investment, and encourage reinvestment. The programs focus on the Downtown Core. They may be sponsored by the public or private sectors or a combination of both. Some of the actions described are already being pursued by City staff. The City of Lodi should establish and fund the following programs for a 10 -year period: 1. Business Recruitment and Relocation Program. Two kinds of established businesses could be attracted to fill vacancies that occur in Downtown: a) existing businesses in Tess desirable locations within the community that could be interested in relocating, and; b) successful existing businesses within Lodi or other communities that could be recruited to open another store or office. The City should recruit "catalyst" businesses through aggressive promotion efforts and financial assistance. Low interest loans could be used as an inducement to help with relocat;on expenses, start-up lease assistance, and/or renovation costs. Approximately $200,000 should be budgeted to recruit two to three successful existing businesses that have a large, loyal customer base and could expand this customer base in Downtown. Waiving sewer hook-up fees should be considered as an ongoing incentive to attract eateries and other types of businesses for which these fees are a significant expense. The City should also assist existing businesses in the Downtown Core to move to other locations in the City that offer better access to their target market. This would - 14 - open up frontage for the types of businesses targeted by the Revitalization Program, such as restaurants and specialty and convenience retail. Relocation expenses generally average approximately $15,000 per business, including moving expenses, lease assistance for up to six months, and advertising related to the new location. Relocation can be an involved effort that requires considerable energy on the part of both staff and business owners. Up to five relocations should be budgeted. This would require a budget of approximately $75,000. Estimated program costs: $275,000, plus City staff time. 2. Design Assistance Program for the Downtown Core. The City should establish a program that promotes short- term, small-scale investment in existing buildings in the Core. The program would also help to promote applica- tion of the Design Guidelines recommended by the Revitalization Program. The City would hire a single architectural firm to provide services for Core Area businesses and buildings. Services would include: meetings with building owners and tenants to assess design needs; analysis of costs and benefits of alternative improvement approaches; draw- ings indicating colors, materials, and details of the rec- ommended approach, and; recommendations for sign design. Program participants must demonstrate a willingness to establish a budget and set aside funds for carrying out the improvements. It is recommended that approximately $3,000 be budget- ed per design; building materials and labor would be provided by building owners and/or tenants. It is esti- mated that an average of five business per year would participate. Over ten years the program would require a budget of approximately $150,000. Estimated program cost: $150,000, plus City staff time. 3. Downtown Marketing Program. Three general ap- proaches are recommended: a) Coordinate business promotion - This could include a coordinated advertising approach as well as locally - oriented public events, such as a weekend sidewaik sale or farmers market. The City should assist Down- town merchants by allowing sidewalk events and other atypical activities that are part of a more ag- gressive retailing approach. b) Promote Downtown Lodi to outside investors - This could include formal presentations by City officials and staff to members of the development and business community, but should also include informal net- working by members of the Chamber of Commerce, Lodi Downtown Business Association, and others interested in promoting revitalization of the area. Brochures and other graphic materials that can be handed to interested parties are especially important. They must reflect the City's new approach to revitalizing Downtown. Where possible, images of renovations and new development projects should be used to portray a Downtown "on the move." Design and printing for color brochures ranges from $5,000 to $10,000. Two to three may be needed over a ten-year period. c) Package and/or promote development of specific Downtown sites - The City should actively assist development in -15 priority locations as opportunities arise. Redevelop- ment of the J.C. Penney and Woolworth's sites are identified as Objectives. The City should also assist landowners to target specific developers who special- ize in a high quality building product. Estimated program cost: $15,000 (average of $1,500 per year for brochures and other graphic materials), plus City staff time. 4. Publicity and Special Events Program. Publicity efforts should be coordinated to showcase progress and improvements as change occurs. This could include professional symposiums and tours by business and development associations, as well as parades, awards ceremonies, and the like. Estimated program cost: $30;000 (10 events over a 10 -year period; $3,000 average per event), plus City staff time. 5. Business Development Program. This program would provide access and/or financial support for technical assistance in the areas of retailing, business promotion, and advertising. Assistance could range from window displays to business plans, and would involve a retailing consultant on an as -needed basis. Estimated program cost: $50,000 (10 years at $5,000 average per year), plus City staff time. 6. Consider Central Retail Management (CRM) for the Downtown Core. Downtown organizations in a number of cities have established CRM to compete effectively with shopping centers and malls. CRM typically involves merchants and landowners in coordinating advertising, setting business hours, targeting new tenants, and L t L generally establishing a strong, market-based retailing strategy geared to the district's market niche and local demographics. In its most "aggressive" form, CRM can become involved in the pooling and leasing of properties under a corporate ownership structure. If all of the Programs described above were funded, costs would total approximately $550,000 over a 10 -year period, or an average of 555,000 per year, plus associated staff costs. It is recommended that funds for the programs be budgeted in the form of a single Business Improvement Program "seed fund" that would allow them to be allocated flexibly among the individual programs as needed. If some or all of these programs are established, a Revitaliza- tion Coordinator staff position may need to be created. The City cost for this position, including insurance and benefits, could range from 575,000 to 5100,000 per year. Catalyst Project #3: Downtown Transit Center Over the next five to ten years, the Southern Pacific train station area will be re -developed by the City to include a new platform, an upgraded bus transfer and layover facility, and improved parking facilities. A detailed plan for develop- ment of the facility will be developed by the County in cooperation with the City of Lodi. The recommendations contained in this section are intended to function as the City's initial objectives for the facility. In general, the Transit Center should be designed to encourage transit users to patronize Downtown. Areas of concentrated activity, like drop-off areas and bus transfer points, should be part of the fabric of Downtown. The Transit Center should be an attractive facility, in character with Downtown's historic commercial buildings and in keeping 16 with its role as one of Downtown's most important public buildings. The Train Station Building The existing train station building, located just north of Pine Street, should be moved or a new one built south adjacent to the intersection of Sacramento and Oak Streets; see the 'Transit Center" illustration on the following page. This will center the building and waiting area along the boarding platform and help to support new investment in the "Post Office Square" area, as noted above. The building should be located to allow room for a drop-off/entrance drive along the frontage. Parking for approximately 100 cars should be provided in the area north of the station and south of Pine Street. The station building itself should be restored and renovated, including as many windows as appropriate in keeping with the building's historic character, so that it appears to be an open, airy pavilion, and also allows for visibility and security of patrons. Ticket sales should be provided in the building. Small-scale commercial concessions, such as a flowerstand, newsstand, or coffee bar, should be provided in the building or in adjacent, freestanding booths. These services should be visible from Sacramento Street, and ideally help link the Station to Downtown. For example, booths could create a "chain" linking the street frontage to the Station building. Access and Puking A semi-dreular drop-off/entrance drive should be provided in front of the station. This will make vehicular movements related to drop-off and pick-up safer by moving them on site and off of Sacramento Street. The drive should be formal in appearance with a symmetrical relationship to the station DOWNTOWN LODI TRANSIT CENTER building, in keeping with facility's role as an important civic facility. If possible, bus bays should be incorporated into the drop-off drive or located in close proximity to it This will keep the various travel modes close to one another and minimize walking distances between them. An attractive drop-off area and pedestrian open space should also be located at the terminus of Oak Street on the east side of the railroad tracks. This will offer flexibility in terms of station access, help to increase activity on Main Street, and create another linkage between Downtown and the East Side Neighborhood. In the first phase of development, surface parking should be provided in the area north of the station and south of Pine Street. This area could accommodate the 100 cars projected by the County as the near term parking demand. However, to allow for increased levels of service and ridership over the long term, a site for expansion parking should be designated. The area across the tracks bounded by Pine Street on the north and Oak Street on the south is recommended. This area has the capacity to accommodate up to approximately 130 additional cars. The area could be programmed for tem- porary events, such as a farmer's market or a flea market, during weekends and other off-peak times. Parking areas should be landscaped with a dense "orchard" planting of deciduous shade trees. These will keep cars cool during summer months and allow for light and sun during the winter. Trees should be planted at as large an initial size as feasible (36" box is recommended), at a minimum ratio of one tree for every 5 parking spaces; one tree for every 3 spaces is preferred. Lighting should be installed to enhance evening security, with fixtures arranged to provide bright, even lighting levels throughout the parking area. An attractive, low, open rail fence or row of piers should be installed along the perimeter to screen parked cars and -17- define an architectural edge between the parking lot and the adjacent sidewalk. New Commercial Development Along Pine Street Relocating the train station building will free the existing station site for re -development. This site, and the vacant site adjacent to it across the railroad tracks, should be developed with new commercial buildings. Linking '"'Downtown #1" and "Downtown #2" with a consistent commercial frontage is a key objective of the Revitalization Strategy, and moving the station provides an opportunity to achieve it. Businesses within the new buildings should generate high levels of foot traffic to keep both the Pine Street frontage and the Transit Center area active. New buildings should be consistent in design with Downtown's attractive older buildings. They should be set back somewhat further than existing buildings on adjacent blocks, however, to create a wider, specially -designed sidewalk area across from the Transit Center's boarding plat- forms; see the "P;ne Street Infill" sketch on the following page. A new building at the corner of Sacramento and Pine should be shaped to accent the Lodi Arch in some way. Off- street parking should be provided to the rear of the buildings and landscaped according to "orchard" parking standards. Design Amenities and Improvements A landmark clocktower should be constructed adjacent to the train station building, or integrated within it as part of renovation. A clocktower will provide a visual focus for the station and should be traditional in design to complement the station and Downtown's other attractive older buildings. The clocktower should be located at the terminus of Oak It lig ear artier, DOWNTOWN LODI PINE STREET INFILL DOWNTOWN LOD1 PARIN \3 Willi 0 TRANSIT CENTER Street to accent the corridor leading to and from the Post Office Square area. Pedestrian areas should be designed to make waiting for transit connections pleasant. Benches, lighting, and shade trees should be used liberally throughout the area to add amenity. Arbors, pergolas, or canopies should be provided for shelter from sun and rain, especially adjacent to the drop-off drive. Pedestrian -scale street lights should be extended along the Sacramento Street and railroad platform frontages and around the drop-off drive. Lights should be located at approximately 60' on center. Paving, lights, and other amenities within the Station area should complement those used along School Street, so that the station is perceived as an extension of Downtown. -18- Chapter IV CHEROKEE LANE CHEROKEE LANE Existing Conditions Visual Image Cherokee lane is the gateway to Lodi from Highway 99, which is the preferred route for north -south intercity travel in the Central Valley. It stretches for approximately 2 miles between the northerly and southerly Highway 99 offramps, and its frontage consists of a mixture of large- and small- scale commercial businesses, public facilities like the Fair- grounds and the vacant Lincoln School, and light industrial development. Cherokee Lane is crossed by Kettleman Lane, the City's primary east -west arterial, as well as Lodi Avenue and Pine Street, both of which lead to Downtown. From the southerly Highway 99 offramp, the street presents an attractive first impression of the City. Wide, grassy set- backs, a median containing a low hedge, and a canopy of large walnut trees project the rustic yet well -tended qualities that characterize the best of the Central Valley. North of Kettleman Lane, however, the street looks like a typical older commercial strip. Landscaping is minimal. Tall, pole - mounted signs and parking lots line the roadway. There is a jumble of different building types and a variety of relation- ships between buildings and the street frontage. Some build- ings are located adjacent to the right-of-way and face the street. Others are set back behind large parking lots. Some are located adjacent to the right-of-way, yet face sideways onto parking lots. Vacancies and poorly maintained properties are dotted throughout the corridor. Street lighting is intermittent. -19 Land Use and Development Patterns Cherokee Lane was Highway 99 before the bypass was constructed in the 1960's. It was Lodi's first "highway commercial" corridor, accommodating commercial businesses created to serve highway traffic. Over time, businesses located on Cherokee Lane rather than Downtown as well. The Cherokee Lane corridor reflects this past today, with a mix of auto sales and services, motels, drive-in restaurants, liquor stores, and the K-Mart/Orchard Supply shopping center. Auto sales and services and lodging, both oriented to highway traffic, remain the most prominent forms of development along the street. In the 1980's, Kettleman Lane became the preferred location for commercial development and disinvestment along Chero- kee Lane became a problem. Shopping centers, gas stations, and fast food franchises now form an almost continuous frontage along the southerly side of the Kettleman corridor extending west to Lower Sacramento Road, where Target and Wal-Mart stores opened in 1993. There are a number of reasons for the shift: The Highway 99 bypass reduced Cherokee Lane's exposure to highway traffic. The major commute pattern changed from north -south to include east - west traffic flows as Bay Area employees moved into the Central Valley in search of affordable housing. Interstate 5 to the west of the City began to be used more frequently. Large, agricultural properties along Kettleman Zane were available for sale and zoned for commercial development, while shallow parcels along Cherokee Lane, particularly along the westerly frontage, limited it's ability to accommo- date additional larger -scale commercial development. This lack of room for commercial expansion has encouraged some auto dealerships to locate on Beckman Lane, adjacent to Highway 99 on the -east. L L fp Maces* To Prottewri • l• , . t : t • . .. . % ?IL. : :/ ' '4:"+ • • , ' , •t .. • /I ill V i 1 iltit . ti 1 .1 .. • - . .4 , „ t: •WI . i,•,.0).1 - Eilei.'', .1, ,.4. ' '''' 1 ',` • ';‘,;or,,,q,St'd ,,v,..ir.,0" 49'4, 4r •".•" n' • • ' • 1 '1 'Ad'' ,;/al';''''' " . "" -•_',' .t*' V ;'...q`.44.-5 g l!'iri4;',..7.••'' •ec • • i• k Attio/4 kiropsteufiriet— •to P.40$1cme.-141iioro • CHEROKEE LANE CONTEXT or• OA)/ 2 , 1 • Lastly, because development along Kettleman Lane is newer, it projects a higher -quality image overall than development along Cherokee Lane — buildings and signs are new, parking lots and frontages are landscaped, lighting levels are high. In fact, low lighting levels have been a concern to business- people along Cherokee for some time, especially those in- volved in lodging. Guests have complained that the street is unattractive and does not appear safe. Revitalization Strategy The Objectives and Policies listed below are prioritized to reflect the steps the City can take in the near term to improve the business climate and appearance of Cherokee Lane. 1. Focus near-term revitalization resources on effecting a dramatic improvement in the visual character of Cherokee Lane. a. Central Valley Character - Replace the ubiquitous, "placeless" commercial strip character that can be found in almost any California community today with improvements that create a distinctive visual image recognizable for its regional character and authenticity. b. Lighting - Enhance lighting levels at intersections and along the thoroughfare. Make use of decorative lighting fixtures that add to the overall character of the thoroughfare in the daytime as well as in the eve- ning. c. Pedestrian Comfort - Improve pedestrian walkways, moving them when possible behind a planting strip to buffer pedestrians from moving traffic. - 20 - d. City Entries - Design and install distinctive entry signs at both ends of the corridor that mark the entrances to the City. Include additional signs that orient motorists to Downtown at entries and at key intersec- tions. 2. Establish minimal development standards for new construction and renovation along the corridor. a. Signage - Encourage businesses to enhance visibility from the freeway. Establish minimal standards limiting the number of signs per business along with minimal visual and lighting performance standards. b. Parking - Wherever possible, screen parking areas from the roadway with buildings. Establish special standards to insure that parking lot lighting and service areas adjacent to residential areas do not negatively impact residential environments. c. Landscaping - Establish landscaping standards target- ed to the variety of existing cbtumstances along the corridor. Ensure the incremental creation of a unified landscape treatment that harmonizes with the street improvements installed in the first phase of the revitalization effort. Spedfic plant materials, fence and wall materials and design, lighting standards, and design and location of parkway strips should be addressed. 3. Promote the continued development of auto sales, lodging and support commercial business along the corridor. Development standards and design guidelines for buildings, sites, and signage should be prepared with these particular categories of land use in mind, and should focus on ways to enhance their viability while L meeting the City's design goals for the overall appear- ance of the corridor. Cherokee Lane Design Concept Capital improvements along Cherokee Lane must create an attractive gateway to the City and enhance the image and values of commercial properties along the street. The basic Design Concept is simple: extend the character that exists at the southern end of the street — the rustic median, large canopy trees, grassy curbside planting strips, and low hedges -- north throughout the rest of the corridor. To respond to the needs of frontage businesses, however, new medians must be designed to allow for visibility of L frontage properties and the maximum feasible number of left- and u -turns. New street lights should also be installed to improve lighting levels for both pedestrians and cars. As illustrated by the "Proposed Improvements" sketches on the following page, there are two components: Phase I - new medians with canopy trees, low shrubs, and frontage street lights; Phase II- frontage renovations; including planting strips, and street trees. New Medians. The "Median Concept". plan on the second following page illustrates the location of existing and recom- mended median openings and turn pockets. U-turns would be allowed at every median opening. Median openings would be provided at 14 of Cherokee Lane's 21 cross -streets. They are: is Murray Street • Lockeford Street • Victor Road • Elm Street • Pine Street -21- • Lodi Avenue • K-Mart/Orchard Center • Tokay Street • Hale Road is Vine Street • Delores Street • Poplar Street • Kettleman Lane • Almond Drive The "Proposed Improvements" sketches illustrate some of the details of the Design Concept. Medians will be constructed within the area occupied by the existing continuous left turn lane, allowing existing travel lanes and curbside parking to remain. The median will contain Valley Oaks or Walnuts, decomposed granite surfacing, low shrubs to maintain auto visibility, an open gutter (i.e. no curbing), and short, white - painted concrete bollards along the edge of the roadway. Frontage Renovation. A curbside planting strip containing street trees and street lights should be established to implement the Design Concept. Conditions along the street vary, however, and creating a uniform planting strip will be difficult, at least over the near term. The "Frontage Renova- tion Conditions" plans on the third following page illustrate three typical existing frontage conditions and recommenda- tions for responding to them to implement the Design Concept. The three Conditions are 1) Wide Planting Strip and/or Setback Area - This condition is the model for the rest of the street. It consists of a generous planting strip, sidewalk, back -of -walk grass or landscaping, and street trees. It reflects the City's goals for frontage landscaping as they have been implemented over the last ten to fifteen years, and it characterizes most new development along the street. It occurs along ELfzi ON•Streel Paddy IOW Ylanemg Se..p wdsha, lis. 2nd Serer, 1 %MS at All il:ft4i IA ."OVAL i P. 111•-�.j� i1lY./� ) ?`j �tj���' rfr 1 t� :�:.la *T ,,��„ 3i► ; Y� -t,S•�- rr 41111 UII•Suel Perking Itypa .\• \\� Can,nierrial Ouddina hFt� 1 •"+"P hase 11� l/eselopmenl StanJard.•Usty-SimmerrJ 1 rontage lmrrnvanent.. • Slut& l rer. • 1•Ianling Strip • tlnur„rntal Streit 1 iRht. Phase 1 CitySponsoreJ Median Improvements: • large 'Valley" Trees le.g. Oaks Wa1nWs1 • I ow Sledge • I ore While Bollards 1 No Curbs CHEROKEE LANE _- Phase II Uevelopmenl Standards/City-Sponsored Frontage Improvements! • Shade Trees • Planting Ship • Ornamental Street Lights PROPOSED IMPROVEMENTS CHEROKEE LANE MEDIAN CONCEPT Cherokee La Frontage Parking Apron: t Replace Parking Apron with Planting Strip and Walk. s Install Consistent Row of Trees in Planting Strip. • Fstahlish Curbside Parallel Parking. t Typical: Frontage of l'elton's, Cherokee Liquor, Del Monte Club. Cherokee Lane Narrow Curbside Walk/ROW: • Reverse Walk/Landscaping to Create Planting Strip. • Install Consistent Row of Trees in Planting Strip. • Install Attractive Screen Fence Adjacent to Parking. • Typical: Frontage of Buck's Restaurant, Tokay Bowl. CHEROKEE LANE is e Wide Planting Strip and/or Setback Area: • Infill Existing with New Trees to Create Consistent Spacing and Species; Double Row if Feasible. • Typical: Frontages of K•Marr/Orchard Supply shopping center, Bridgestone Tire, Auto Sales South of Kettleman Lane. FRONTAGE RENOVATION CONDITIONS the frontage of the K -Mart shopping center and along both frontages of the street south of Kettleman Lane. Existing trees rarely form consistent rows along the street, however, and additional trees should be added to create an average tree spacing of approximately thirty feet on center. Street lights should be installed at ap- proximately 120 feet on center. Where the right-of-way is bordered by large surface parking areas, a second row of trees should be installed as a screen, with breaks in the planting to allow for views of buildings and signs; the second row of trees should be optional for auto deal- erships, where visibility of cars Ls needed for business reasons. 2) Curbside Walk without Landscape - As illustrated, this condition consists of a monolithic curb, gutter, and sidewalk, and a relatively narrow planting area between the sidewalk ane adjacent buildings or parking areas. Im- plementing the Lesign Concept requires that the walk and planting area be reversed. A minimum 5 foot curb- side planting strip and 5 foot sidewalk should be established. Trees should be established at approximately 30 feet on center. Street lights should be installed at ap- proximately 120 feet on center. 3) Frontage Parking Apron - This condition occurs a number of locations along the corridor, particularly on small, shallow parcels. Examples include the frontages of Felton's, Cherokee Liquor, and the Del Monte Club. Angle or head -in parking is located directly adjacent to the roadway. Cars pull into parking spaces directly from the street and back out directly onto the street. In some cases there is a narrow sidewalk adjacent to the gutter line. In others, there is no sidewalk. Renovating this condition to accommodate a curbside planting strip affects existing on-site parking; i.e. spaces would need to -22 be removed and replaced by curbside parallel parking. Depending on whether existing parking is angled or 90 degrees, frontage parking could be reduced by up to 50%. However, the frontage of the street is currently underused for curbside parking and convenient parking could be found in close proximity to any of the business- es along the street. Phasing and Construction Costs The consensus recommendation reached during the course of the Workshops was to incorporate street lighting with con- struction of medians as part of Phase I. Construction costs for new medians with trees, shrubs, concrete bollards, and upgraded plantings on existing medians is estimated at approximately $425,000. Ornamental frontage lighting is estimated at approximately $1,325,000. Total costs for the recommended Phase I project are approximately $1,750,000. Phase II frontage renovation costs are estimated at $860,000 if sponsored as a single project by the City; it is assumed, however, that they will occur incrementally as new develop- ment and property renovations proceed. If combined, total Phase I and Phase II costs would be approdmately $2,610,000. These cost estimates exclude sik;nalization at intersections, and they assume that no utility reconstructions or relocations are required. c t c c c c Chapter V THE EAST SIDE NEIGHBORHOOD l L C C C c s THE EAST SIDE NEIGHBORHOOD Existing Conditions The East Side Neighborhood contains Lodi's most significant reservoir of affordable, single-family housing. It is a generally attractive area, with small bungalows and cottages and tree -lined streets. Until the 1970's, the East Side was a complement to the West Side; a more modest, yet stable, single-family neighborhood. In the 1970's, however, the area was rezoned to accommodate multi -family housing. The quality of the new development was not generally high, reducing the value of owner -occupied, single-family properties nearby. This started a process of disinvestment and instability, with single-family houses converted into rental properties as more apartments were built, overcrowd- ing of both single-family houses and apartments, and falling median income and property maintenance levels. The East Side was rezoned back to single-family residential - only in 1987. According to the 1989 General Plan, there were three goals: "(1) retain the single family character of the neighborhood; (2) maintain a stock of single family units, and; (3) limit the added stress that intensification would place on the City's infrastructure." A key element of the Central City Revitalization Program is improving the symbiosis between the area's residential and commercial areas. Like the West Side, the East Side Neigh- borhood is within a 10 -minute walk from Downtown. Improving the commercial vitality of Downtown will make the East Side a more desirable neighborhood. Improving the land values and stability in the East Side will help to support investment in Downtown. -23- Revitalization Strategy The Policies listed below address near term and long term objectives for improving residential conditions in the East Side Neighborhood. Some are already being pursued by the City. 1. Expand code enforcement efforts to eliminate blighted and unsafe conditions that have resulted in an increas- ingly negative image for the neighborhood. 2. Encourage home ownership and renovation. Establish incentive programs such as design assistance to encour- age reinvestment in existing structures. 3. Reconfigure commercial and multi -unit residential zoning designations to reflect revitalization goals and objectives. Allow high-quality multi -unit development adjacent to the edge of Downtown. Preserve the rest of the district for exclusively single-family development. 4. Upgrade multi -unit residential development standards to insure sensitively designed apartments, flats, and at- tached housing types that are compatible with the char- acter of the neighborhood's best buildings. 5. Work with local community organizations to promote neighborhood services and programs 6. Invest in the revitalization of the Downtown Core to enhance the appeal of the East Side Neighborhood as a place to live in walking distance of an exciting cluster of shops, eateries and services. Chapter VI FINANCING THE PROGRAM FINANCING THE PROGRAM To pay for the Downtown Revitalization Program outlined in Chapters II through V, the City of Lodi must identify new sources of funding. This chapter summarizes the costs of both capital improvements and ongoing costs of revitaliza- tion. It then describes alternative methods of paying for both types of costs, and recommends a strategy for Lodi. Summary of Program Costs The Lodi Downtown Revitalization strategy will require expenditures for both capital improvements and ongoing program and maintenance costs. Capital Improvements Capital improvements proposed for the Central City area total approximately $4.8 million. The capital improvements recommended for the Downtown Core area, described in Chapter III of this report, would cost a total of approximate- ly $3.05 million. This total includes $1.75 million for Town Square/Post Office improvements and $1.3 million for School Street streetscape improvements. The improvements recommended for Cherokee Lane would have a total cost of approximately $1.75 million. This cost covers the construction of a new median strip and the installation of new median landscaping and new street lights. -24- Ongoing Programs In addition to the construction of capital improvements, revitalization will require (1) maintenance of the new improvements and (2) a set of ongoing programs to support revitalization by strengthening the economy of the Down- town Core. Maintenance of Improvements. The capital improvements in the Downtown Core and on Cherokee Lane will require annual expenditures for maintenance of the Town Square, median strips and landscaping, and operation of the street lights. These costs are expected to total $20,000 per year for the Downtown Core, $30,000 per year for School Street and $33,000 per year for Cherokee Lane (in addition to existing Cherokee Lane street lighting costs of $12,000 per year). The grand total for the three areas would be $83,000 per year. Programs to Support Revitalization. These programs, described in Chapter III, may be funded at a wide range of levels depending on the resources available for them. For Lodi, an average expenditure of $55,000 per year (in 1994 dollars), excluding staff costs, is considered adequate to support downtown revitalization efforts at a reasonable level. One distribution of this cost among the various activities described above is shown in Table VI.1. Table VI.1 Sample Budgets for Downtown Revitalization Program Expenditures Program Business recruitment and relocation program Design assistance program for downtown core (5 per year $3,000 ea.) Downtown marketing program (brochure and advertising) Publicity and special events Business development program Total Table V1.2 Capital Cost of Downtown Revitalization: Total Nominal Cost Private Sector's Share (50% of total) Year 1 Payment Annual Payment After Year 1 Assessment per Square Foot Downtown Core Annual Col/ $27,500 15,000 1,500 6,000 5,000 $55,000 Private Sector's Share Total (50% of pvt.:,ectcr share) Per sq. ft. (468,980 sc.. ft.) Total 15 -year cost per sq. ft. Cash Cost $3,050,000 1,525,000 1,525,000 0 762,500 1.63 1.63 Rest of Greater Downtown Total (50% of pvt. sector share) 762,500 Per sq. ft. (2,643,658 sq. ft.) 0.29 Total 15 -year cost per sq. ft. 0.29 * Debt on 51.750 million. with amount in excess of 51.525 million to pay for costs of bond issuance. ratc of 7 percent and repayment term of 15 years. Debt Cost* $3,050,000 1,525,000 192,150 192,150 96,075 0.20 3.00 96,075 0.04 0.60 Assumes interest Paying for Revitalization The City of Lodi operates with a balanced budget, as required by California law: operating expenditures may not exceed operating revenues. Like most California cities, Lodi has achieved budget balance by limiting or eliminating cost increases, stretching its annual income to pay for existing services, and occasionally tapping city reserves. Transfers from operating accounts to the capital improvement fund have been severely limited during recent years, leaving development impact fees and assessment districts as the major sources of funds for capital fadlities. In this context, the City must identify and secure new sources of revenue to pay for bcth the capital and operating costs of downtown revitalization. The approach adopted preliminarily for the Lodi revitalization strategy assumes that the private sector — that is, those businesses that are expected to benefit directly from the capital improvements and ongoing programs described above — will be responsible for funding one-half of the capital costs and the public sector — that is, the City of Lodi — will be responsible for funding the other half, in keeping with the Central City's rote as the "heart of the city". Alternatives for funding the ongoing costs of maintenance and programs are addressed but responsibility is not assigned to either sector. This will require additional City study. The remainder of this chapter discusses the characteristics of private sector and public sector funding mechanisms that could be used to implement both the capital improvements and the ongoing maintenance costs and supporting programs of the recommended revitalization strategy. -25- Private Sector Funding Capital Improvements. Capital improvements may be paid for in either of two ways: cash or debt. Both approaches have advantages and disadvantages. Cash purchase has a lower total cost, but requires a large up -front payment that many agencies may not have on hand. Incurring debt (e.g., through sale of a bond to be repaid over time) has a higher total cost, but allows the public agency to make smaller annual payments over time, much like paying a mortgage on a home. The private sector's share of capital costs would most likely be collected by an assessment district. Under California law, special assessment districts may be formed to collect funds to pay for capital improvement that will directly benefit the property owners of the district. The district may either pay cash by raising money through one-time assessments, or use debt by issuing bonds to pay for capital improvements. When bonds are issued, the district promises to repay principal and interest by levying an assessment on all of the property owners in the district periodically (e.g., annually or semi-annually, typically on the property tax bill) until the bonds are retired. Property owners may choose to pay off their entire assessment in one cash payment instead of annual over the life of the bonds. Downtown Lodi formed an assessment district to pay for beautification in 1984, selling bonds that will be retired in 1999. The annual payment on the existing bonds is approximately $50,000. The following analysis presents, for each area, a discussion of the cash cost versus annual debt service cost of the improvements recommended for revitalization. L L C C Downtown Improvements. The private sector would be responsible for $1.525 million of the total cost of $3.05 million for Downtown improvements (Town Square/Post Office and the School Street streetscape). The amount of the assessment that each property owner would have to pay is typically determined based on some relative measure of benefit such as land area, street frontage, proximity to the proposed improvement(s), or a combination of these factors. In Downtown Lodi two criteria are proposed: 1. Assessments for all lots in the Greater Downtown Area would be based on the lot area of each parcel; see "Downtown Financing Areas" map on the following page. 2. The Downtown Core area would be responsible for one- half of the private sector's share of capital costs, because these properties would be closest to — and therefore derive the greatest benefit from — the capital improve- ments. The nonresidential properties in the rest of the greater downtown area would be responsible for the re- maining one-half of the private sector's share. Their as- sessments would be lower per square foot of land area, because their benefit from the proposed improvements would be less direct. The amount of the assessment per square foot for property in the Downtown Core vs. property in the rest of the Greater Downtown Area is shown in Table VI.2. The table compares the assessment amount for a one-time cash payment to the amount for debt payment that is repaid at an interest rate of 7 percent over a term of 15 years. These amounts are illustrative; the exact amount would depend on a number of factors, including the exact amount, interest rate and term of the bond issue and the costs of issuing the bond. -26- Table VI.3 illustrates the amount of the one-time or annual payment for lots of various sizes in the Downtown Core and the rest of the Greater Downtown Area. The downtown core contains an estimated 67 privately -owned parcels. Of the ' total, 28 parcels (42 percent) are between 5,001 and 10,000 square feet in area; another 11 (16 percent) are between 4,001 and 5,000 square feet in area. Only four parcels are larger than 15,000 square feet; the largest is 32,300 square feet. The rest of the Greater Downtown Area contains an estimated 276 parcels occupied by nonresidential uses. Of those, 110 (40 percent) are between 5,001 and 10,000 square feet in area; another 47 (17 percent) are between 10,001 and 15,000 square feet. A full 95 percent of all parcels in this area (excluding the core) are 25,000 square feet or smaller. The largest parcel is 75,760 square feet. Cherokee Lane Improvements. The private sector would be responsible for one-half of the cost of Cherokee Lane improvements, or $880,000. The assessment district that would be responsible for covering this cost would be entirely different from the Downtown assessment district: no property would be located in both districts, and each property in each district would be responsible for only one assessment. In the Cherokee Lane area, the assessment would be levied based partly (50 percent) on each parcel's linear frontage on Cherokee Lane and partly (50 percent) on each parcel's total area. This approach assures, for example, that large "flag" lots, with frontage wide enough only for a driveway but a large area in the rear of the site pay their fair share of the total cost. I Ill l l l l l l l l l 11111 Railroad AV. r ^w�l�aford St. "— r 1 r- i 11 Icrege}oo“ww�r11 H.p11 it, II IIIIH 111 MINI'' II, 111-1-1T".111H II`TG9= I' G'E. s111I I 111 I I C! HHI hHIRL_JI I 111 I TJElm St. I IaNll�E IDo���care —1111111 ��� _1II�I1111HIlalll1111T �!IlIN Plop St. 1i 1111Laiklina LII IH1MLJH Walnut �„ 111-I 11111 v. 11_, 1611111 � -°=111 `i Walnut t;I111 a i/111111 INS111O 1IRThW DOWNTOWN LODI DOWNTOWN FINANCING AREAS ��--IIIIII� I I---� 1 " Nil „st. l L L ( C i L Lot Size fSq. Ft.1 1,000 2,000 3,000 4,000 5,000 10.000 15,000 20,000 25,000 30,000 50,000 75,000 Table VI.3 Sample Assessments for Parcels in the Downtown Core and Rest of Downtown Downtown Core (51.63/sq. $1,630 3,260 4,890 6,520 8,150 16,300 24,450 32,600 40,750 48,900 81,500 122,250 Cat Rest of Downtown Area f 50.29/sqa ft.) $290 580 870 1,160 1,450 2,900 4,350 5,800 7,250 8,700 14,500 21,750 rt.1 Debt Downtown Core (50.20/sq. ft.) 15 -Year Per Year Total 5200 53,000 400 6,000 600 9,000 800 12,000 1,000 15,000 2,000 30,000 3,000 45,000 4,000 60,000 5,000 75,000 6,000 90,000 10,000 150,000 15,000 225,000 Table V1.4 Capital Cost of Cherokee Lane Improvements: Total Nominal Cost Private Sector's Share (50% of total) Year 1 Payment Annual Payment After Year 1 Assessment Per linear foot of frontage Per square foot of lot area Total (50% of pvt. sector share) Per linear ft. (15,520 ft.) Total 15 -year cost per linear. ft. Total (50% of pvt. sector share) Per sq. ft. (2,137,530 sq. ft.) Total 15 -year cost per sq. ft. (15 Years Rest of Downtown f$0.04/sq. ft.) 15 -Year pvt Year Total $40 $600 80 1,200 120 1,800 160 2,400 200 3,000 400 6,000 600 9,000 800 12,000 1,000 15,000 1,200 18,000 2,000 30,000 3,000 45,000 Private Secjor's Share Cash Cost Pebt Cost* 51,750,000 51,750,000 880,000 880,000 880,000 111,100 0 111,100 440,000 55,550 28.35 3.58 28.35 53.70 440,000 55,550 0.21 0.03 0.21 0.45 • Dcbt on 51.012 million, with amount in excess of 5880.000 to pay for costs of bond issuance. 7 percent and repayment term of 15 years. Assumes interest rate of Table VI.4 compares the assessment district levies that would be required for a one-time cash payment and annual debt service payment that would be required to cover the private sector's cost of Cherokee Lane improvements. Table VI.5 illustrates the amount of the one-time or annual payment for lots of various sizes in the Cherokee Lane area. The smallest lot with frontage on Cherokee Lane has an area of about 30 square feet; the largest is approximately I47,400 square feet. The calculations shown are for hypothetical combinations of frontage width and lot area. Ongoing Costs As noted above, the prospective responsibility for funding ongoing costs of revitalization, including both maintenance of capital improvements and supporting programs, has not been discussed or assigned. It is nevertheless useful to consider the advantages and disadvantages of private versus public sector funding for these expenditures, and to estimate the cost implications for property and business owners in the areas of direct benefit. Costs are described below; advantag- es and disadvantages of private sector versus public sector funding are discussed at the end of this chapter. The costs of maintaining capital improvements were estimated at the beginning of this chapter to total $83,000 per year. $50,000 in the Downtown area and $33,000 (net of current costs) in the Cherokee Lane area. The assessments that would be required to cover these costs (e.g., by a Land- scape and Lighting Maintenance District) are shown in Table VI.6. The programs to support revitalization that were summa- rized in Table VI.1 would benefit the Downtown area but not Cherokee Lane. Therefore, if those programs were to be covered by the private sector, assessments would be levied - 27 - only in the Downtown area. The annual assessments that would be required are summarized in Table VL7. Public Sector Funding Potential Sources of Funds. The City of Lodi would be responsible for funding the remaining 50 percent of the cost of capital improvements recommended for downtown revitalization and Cherokee Lane improvements. Typical sources of public sector funding, and their applicability and availability for the revitalization of downtown and Cherokee Lane, are summarized in Table VI.8. Considering the information summarized in Table VI.8, the most promising approach to raising public sector funds for both capital and operating expenses appears to be increases in existing tax rates. The total amount of funding for capital improvements that must be collected from this source would be reduced by the $290,000 federal grant for street lighting improvements on Cherokee Lane. Because taxes generate revenues for the City over long periods of time, it is most appropriate to assume that the public share of expenditures would be covered by incurring debt (Le., selling bonds or certificates of participation) and then repaying the debt with a portion of the tax revenues. The two most likely taxes that could be used to generate the needed money are (1) the business license tax and (2) a utility users tax. Lodi has a business license tax that currently generates a total of about $90,000 for the City's general fund. The amount of tax paid by each business operating in the city is based on the number of employees. Rates per employee have not been changed since 1948. In 1993, the Old Lodi High Foundation commissioned a study of its business license tax, which recommended fundamental changes in the basis of and rates for the tax levy. That study provided estimates of the tax rates that would be required to c Table VI.S Sample Assessments for Parcels in the Cherokee Lane Area Debt (15 Years) Lot Size Frontage 15 -Year (Sq. Ft.1 (Linear Ft.) rat Per Year Total 1,000 10 5494 566 $987 1,000 50 1,628 209 3,135 5,000 50 2,468 329 4,935 5,000 100 3,885 508 7,620 7,500 50 2,993 404 6,060 7,500 100 4,410 583 8,745 10,000 100 4,935 658 9,870 10,000 150 6,353 837 12,555 15,000 150 7,403 987 14,805 15,000 175 8,111 1,077 16,148 25,000 150 9,503 1,287 19,305 L 25,000 175 10,211 1,377 20,648 75.000 200 21,420 2,966 44,490 i_ 100,000 200 26,670 3,716 55,740 150,000 300 40,005 5,574 83,610 Note: Assumes payments per square foot and per linear foot as calculated in Tabk V1.4. Table VI.6 Annual Assessments Required to Cover Maintenance Costs Annual Cost Assessment per Sq. Ft. of Lot Area Assessment per Linear Foot of Frontage Downtown Rest of Cherokee Cat Downtown j&pg 525,000 525,000 $33,000 $0.05 $0.01 50.02 $2.13 Table VI.7 Annual Assessments Required to Cover Supporting Programs Annual Cost Assessment per Sq. Ft. of Lot Area Source General obligation bonds Cash surplus State grant(s) Redevelopment project Increases in existing tax rates Downtown Rest of Con D9.11111RE1 $27,500 $27,500 $0.06 $0.01 Table VI.8 Sources of Public Sector Funds May be Used for: Capital °aerating Comments Requires 2/3 vote of the electorate. J Not available in Lodi. As specified by As specified by Lodi has $290,000 for street lighting granting agency granting agency improvements on Cherokee Lane. J Requires formation of a project area. Would take more than 5 years to gen- erate significant revenues. J J Requires majority vote of City Council. generate revenues of $700,000 to $1,000,000, which were considered more typical yield levels for the 1990s. Paying for the public sector's share of revitalization costs with the business license would confer primary funding responsibility on businesses, which would be expected to pass through their extra costs to their customers to the extent that they can given competitive market conditions. Lodi does not currently have a utility users tax, and takes advantage of that fact to market the city to businesses considering moving to the city. The general fund does receive some revenues in the form of in -lieu fees from the City -owned electric, water and sewer utilities, but it has no ability to collect revenue based on sales of natural gas, telephone service or cable television service. Using a utility tax to pay the public sector's share of revitalization costs would spread the funding responsibility among all business and residential ratepayers and City utility rates could be reduced accordingly. Both taxes are controversial, but the business license tax appeared to have greater support in the public workshops for the Downtown revitalization planning process. There- fore, this analysis discusses the characteristics of a business license tax that would have to be adopted to cover the City's share of capital costs and, possibly, the ongoing costs of maintenance and revitalization programs. Amount of Money Required Table VI.9 calculates the amount of funding that the City of Lodi would be required to contribute each year to Down- town revitalization. The public sector share of capital im- provements costs would amount to $266,650 per year. If the City were to be responsible for 100 percent of ongoing costs as well, the total annual requirement would be $404,650. - 28 - In 1993, the Old Lodi High Foundation commissioned a study to evaluate its business license tax structure. That study recommended that the City revise the basis for its business license tax, from a levy per employee to a levy based on gross receipts. The study then defined three categories of businesses, based on their operating characteris- tics, and suggested different levy rates for the three catego- ries. Table VI.10 recapitulates the categories defined in the earlier study. The business license tax analysis recommended that the levy rate for Category 2 businesses equal twice the rate for Category 1 businesses, and that the levy rate for Category 3 businesses equal three times the rate for Category 1 businesses. This report adopts the fee structure recommended by the business license analysis. Based on this structure, the levy rates required to fund capital improvements and ongoing costs are summarized in Table VI.1I. The levy rates shown in Table VI.11 would exactly cover the public sector share of capital improvements and the estimated ongoing maintenance and program costs for downtown revitalization, as estimated in 1994 dollars. They would provide no cushion for contingencies, nor increases for inflation, nor funds to pay for other City programs that have been cut back in recent years to enable Lodi to balance its operating budget. In addition, these revenues would flow to the General Fund and could not be earmarked specifically for Downtown. Therefore, it is strongly recommended that any business license tax levy increase consider the potential current and future demands on this revenue source in addition to the amount of funding calculated in Table VI.11, and be sized appropriately to meet those demands. Table VI.9 Summary of City Funding Requirements Capital Costs Total Cost City Share Available from Other Sources` Additional Capital Funds Required Per Year' Ongoing Costs Maintenance of Cap. Imps. Supporting Programs Total Total Requirement Per Year powntowrl Cherokee Lane $3,050,000 1,525,000 0 $1,525,000 $192,150 $1,750,000 880,000 290,000 $590,000 $74,S00 S50,000 $33,060 Tile $4,800,000.00 2,405,000 290,000 $2,115,000 $266,650 $83,000 55,000 $ 138,000 $404,650 1. Grant from State Department of Transportation for Cherokee Lane street lighting. 2. Amount shown is debt service cost on 51.750 million for downtown and on $678.500 for Cherokee Lane. Amounts in excess of "Additional Capital Funds Required" are required to pay for bond issuance. These costs total approximately 5313.500, or 15 percent of the "Additional Capital Funds Required." Assumes interest rate of 7 percent and repayment term of 15 years. L C C Paying for Maintenance and Ongoing Programs: Private Sector or Public Sector? The estimated costs of maintaining capital improvements and of carrying out programs to support Downtown revitalization are presented in this chapter in two places: (1) under the assumption that they would be covered by the private sector, through special assessments on property, and (2) under the assumption that they would be covered by the public sector — that is, the City of Lodi -- through an increase in the business license. Each approach has advantages and disadvantages. If the private sector were to pay ongoing revitalization costs, the annual assessments in the areas to be revitalized would be higher than if the private sector were to finance only its portion of the capital costs. This additional burden might cause a hardship for the very businesses that revitalization programs are intended to help. At the same time, the mon- ey collected would be earmarked for spending on Downtown/Cherokee Lane maintenance and Downtown programs, and could not be diverted to any other use considered attractive by the City Council. If the City were to pay for ongoing revitalization costs, then the cost burden would be spread over a broader tax base: all businesses in Lodi rather than only the businesses located Downtown. The money that is collected, however, would be placed in the City's general fund, and could be used for any purposes considered appropriate by the City Council. Downtown would have to compete with other areas, interests, services and programs each year during the budget process to assure that sufficient funds would be allocated to Downtown maintenance and Downtown programs to sustain the revitalization effort. C -29- C Table V1.10 Categories of Businesses, Based on Operating Characteristics Category Types of Businesses 1 Manufacturers Public Utilities Retail Trade Wholesale Trade Administrative Headquarters* 2 Contractors Recreation and Entertainment Rentals of Residential and Nonresidential Properties Services 3 Professions • For administrative headquarters only, tax would be based on cost of operations rather than gross receipts. Table VI.11 Business Ucense Tax Rates Required to Fund Downtown Revitalization Rate »er $1.000 of Gross Receipts* Category 1 Category 2 Category 3 Capital Improvements Downtown $0.05 $0.11 $0.16 Cherokee Lane 0.02 0.04 0.06 Total $0.07 $0.15 $0.22 Ongoing Costs Maintenance $0.02 $0.05 $0.07 Supporting Programs 0.02 0.03 0.05 Total $0.04 $0.08 $0.12 Total $0.11 $0.22 $0.34 * Except administrative headquarters, which would pay based on cost of operations. Chapter VII NEXT STEPS: HIGH PRIORITY ACTIONS L L C c NEXT STEPS: HIGH PRIORITY ACTIONS The actions listed below should be undertaken as soon as possible to promote near term investment in the Central City's three districts: 1. Adopt the "Concept Development Phase' Central City Revitalization Program and institute needed funding mechanisms for capital improvements, business improve- ment programs, and ongoing operations and mainte- nance. 2. Install "Post Office Square" improvements in Downtown and streetscape improvements along Cherokee Lane and School Street to improve the investment environment and express the City's commitment to the revitalization process. 3. Establish incentive programs to stimulate near term investment in the Downtown Core. At a minimum, these should include a business recruitment and relocation program and a design assistance program. 4. Revise land use, parking, signage, and design policies for Downtown and Cherokee Lane to support the goals of the Revitalization Strategy. These policies must focus on concentrating pedestrian -oriented, activity -generating uses in the Downtown Core and improving the appear- ance of businesses and buildings along Cherokee Lane. 30 APPENDICES II 1 A. Sample Community Workshop Notes B. Sample Workshop Survey Forms C. Construction Cost Backup Information D. Resolutions in Support of Post Office Square L C c C C c C C APPENDIX A. SAMPLE COMMUNITY WORKSHOP NOTES r-- ( 3;1 ct • IN 7' • %la --- A poictir *An a:4110- KE LANE t�aN �mrnun��rY WD�KFro�g. p � -q9' GdNG6pT' �"W5WAM - Median ww41 - t ikk Pv tc#'t Iot•1 fie ave*t s1 i►w 4 rt Wlt'Lt IMcpe�4t4 --- P U-'hXn lcrKftix�s 1 M 121zOV� M N1 anI beAvacppo _ It Ph I o�K o� ; q 1°" _1'24e l�P�i-14 iihod tko in fj MAINTENANce I out of e -µtc "Me , vst ?J (ih 30,z _ out , 444 - I ,ont Mince of TD Aunt -4e 'WwAl'inelmIMepkwGJ ,I.* U tC�was1.4#444,e eve 71.. br 97-P9 �itrori%� h&c? colt e 1164 be Art i prouentewt EP 1 -UPN /MYre.toc 4ewlce. Coacevn -ab,t�- Pevtri4 .i �eLi irks p -Ivry i q r !LIS Lai II hof & - Financi - howls -c-or v-✓'fur"s, 'at 'fw husinsmi. -Nap-b wed' r clian over ks. - Increostr sibili s " PA P- w 1 N et Pro firaces 1Id bide a'1 t:InYrytioctorc)015 Y . Look iW ►Motif_, dire-i�yd►n�, i _ roam, 'lo "vet ?mkt greet! 4attfatez • aohettur► kk had.to Our -(irdxare rernK' ndsh4 , *routd be in pl. - AVe'vt. APPENDIX B. SAMPLE WORKSHOP SURVEY FORMS r r r• r r r r r r r Central City Revitalization Program - Community Workshop #1 COMMENT SHEET Discussion Group: Revitalizing Downtown DOWNTOWNSTRENGTHS' " : ` " =': :• "`"" �•• Di/ 5tvr-,'c- AND 1fre t cJi ' et, 5 focg God e liL'.c,c - c- (..00ew_Qn,o 3 ✓ , a r, cvrc2 Down /6 , ' ,at ke6 (2i 1 L 4 i 11 DOWNTOWN WEAXNESSES (75 Pehe—Qp f t crtit Dour n ¢0co n i5 wY.t : frmce d.3w , 4- (Atop f wwrD a°+rne-2— AJO e644 -4P hauka b7 Pyr ei44; Central City Revitalization Program - Community Workshop #1 COMMENT SHEET Discussion Group: Revitalizing Downtown ` ..' � I r �1 � �.r �'Y�ia' t '7. II�K.+i�+lf+�'y'�y `DOyYNTOWN STItENG.Ti S� 1 /� . itirtINa i 5fori c Ago Mfrac f i n e Qu., ti. , 5 C ., �li (&d iGtix- - coax/4ucociartiAzo :f 1 e wLty , a res e - sl�aP� u�u� �! Dc n 16 cur) 14-c - Areb pc14,14 mac.PetApzttAl £ -d i DOWNTOWN WEAKNESSES PeA.c ft eyeN D own. koctin i5 (&rY' o -'L p t u1nce 4- eur A-) e6/4t4P 6/1-1;0 2.otv`r1 Motua Pei` � RATINGS Central City Revitalization Program - Community Workshop #1 COMMENT SHEET Discussion Group; Improving Cherokee Lane 14101t CAvokv11-4(. Moe Mk." -.j. 151/41064t5 1.h4oteAsotecv Deouoyeew PRospre Wiinmw -tb city wepAito 1 53 ,•••:•,:.....1,,..::!,ka, • .• .,• -.,- :• • .4,,.. ---,:" .. - - .---. - •• ..i.•• ,,,„;•. • - -.,41.1.7. .., ;- . •: RATINcs.,:.i. th.lbvivetave b ilAttotarJ61 Lit4titrot PsicACi 'MI 5 V. LI ‘Wri" 6tly 2. ND vnv4tResb + 61 iftnr5 Vs yerrtykeil VW- i 144 INOttrItAkid MN, ILID•imorr 5 aunutre ()Y reokv 3 CA•U tm-itg.„ orrprics- 1- , p Wm iv 1. Ptattof DsVet,tv 01) Central City Reiization Program - Community 1Vorkshop COMMENT SHEET Discussion Group: Planning Objectives for the East Side Neighborhood 41naatit*4 ge4uri -f CIA eVd, ce.4./ le.(ar 04 t: I<L,•?„, /9o5 e IMR- AA / Sj.iq ,0 / ‘1 4 ttIA-i44 ooS/A/9 ge4 Afaue_.„ )1, 6‘td ,2)1 • ` ...-24"-4," • EAsrsxmlnuoitooRitoori E./v. / 7-EPI/o0 ,7,'n? ee.„.„.0,5,,-g k/ Pi9 ,ve; pr• 6i 3 • _„7-->y; p/9 gu/v Dew-wv evs, sz.s / c T A, th- f r/ RE SiOE /1, 9 • • - e r2 3 APPENDIX C. CONSTRUCTION COST BACKUP INFORMATION c L C l t Summary Table (Draft 11/10/94) CENTRAL CITY REVITALIZATION PROGRAM City of Lodi Town Square Construction Cost Item Description (Large Square Option • 22,500 sf +'•) Land Acquisition Demolition of Parking Area .: Demolition of Wail (Allowance) Pedestrian -Scale Lighting Trees @ 36' Box Size w[ Irrigation Furnishings (Allowance) •.: ' ' .• Paved Pedestrian Surface Concrete Walks w/ Special Scoring Fountain or Kiosk (Allowance) Move Post Office Loading Dock Replacement Parking: Land Acquisition Replacement Parking: Improvements Estimated Ouantity 22,500:x:; • 22,500kb 1 20. Units ea ea Total Cost 93,7 60 $10,000.00 $10,000 50Q9.90,_._ 100,000 School Street Construction Cost Item Description (School Street 2,750 If x 2 = 4,675 If) Pedestrian -Scale Street _Ughting @ 60'.0.0: Parking Zone Street Trees la4.30' 0.0. (incl. krt., 36" box tree, curbed tree well, patching, etc.) Misc. Demolition/Patching/Removal of Existing Trees Benches (CP150' +1-) Trash Receptacles (ep 150'.14) Corner Bow -Outs (incl demo turrets/storm drain mods ) 22,500 10,000 14,000 20,000 75 $7.00 ea ea Subtotal Units $17.50 $5.00 Unit Cost Total Cost ea $0.00 $0 ea X300.00 22 500 ea $12,500.00 Subtotal $250,000 $965.900 Cherokee Lane Construction Cost Item Description (Cherokee Lane 13,150 LF X 2- 26,300 LF) MOW! Dernelition . Median Trees ,; 24' Oaks Or Walnuts Median Treatment - Turf, DG, Bollards (allow Existing Median Upgrades Street QOM 9 HdlorttlaW4P47140e7 Frontage Si eet Treei (not Estimated Quantity Units Unit Cost Total Cost 49,500 sf $2.50 $123,750 1 ea POPQQ.09.. - -fttom, 0 0 ea $0.00 SO ea $0.00 $0 ea $0.00 $0 Subtotal $1,434,325 • ..• . - . , ,,,,,,, • • AA- "%e'"A ..ift6W? Design Contingency (20%) Total Construction Cost (_ $771,445 $4,628,670 TO: TRANSMITTAL LETTER Ms. Anne Bums Freedman. Tung & Bottomley 47 Kearny Street. Suite 500 San Francisco. CA 94108.5522 JOB: Lodi Revitalization Program - Feasibility Study REMARKS: We transmit for your: Date: September 13, 1994 Information X Approval Files X Correction Return 1 copy of The Post Office Loading Dock Feasibility Cost Study A1)% ,\CEL) RESOI'RCES f\ CUKSTRI'CIIO\ SFk%ICI.S 1 11) 11.1.5it. • ZS' •4)NM) By Yours very truly, Patrick W. Collins Prinicip�l—i �� / „ �%• • fiku\1)N \ '. 'ri .•- 4)' k1 \\U 4:0 11-11k\13% .441,41- 1 .\ • • ,,01 DOWNTOWN LODI REVITALIZATION PROGRAM FEASIBILITY COST STUDY POST OFFICE LOADING DOCK RELOCATION 1.0 Existing Loading Dock 1.1 Remove existing double entry doors at 2 PR $200 $400 vestibule. 1.2 Block existing door openings and refinish 200 SF 530 $6.000 interiors. Metal stud. sheetrock and stucco exterior. NOTE: Vestibules are closed off at the location of existing double entry doors. 1.3 Remove existing concrete ramp and rails. 180 SF $15 52.700 1.4 Remove existing wall -mounted guards and 1 LS 5500 5500 free-standing bollards. 1.5 Patch existing exterior stucco wall and 1 LS $2.800 52,800 paint entire surface. 1.6 Rework area where concrete ramp is removed 180 SF $15 $2,700 and infill with conform concrete. 1.7 Slurry coat. stripe and seal asphalt paved area 1.100 SF 52 $2,200 at loading dock. NOTE No allowance is included for the relocation of utilities that may be encountered. No allowance is included for work to existing catwalk systems at the existing loading dock location Existing exterior overhang; canopy remains as is SUBTOTAL - EXISTING LOADING DOCK $17,300 AinA,.c111 RI:.u>t'kut:s 2.0 New Loading Dock 2.1 Remove existing asphalt paving and precast 1,000 SF $3 53.000 concrete bumpers. 2.2 Remove existing overhang complete. 200 SF 510 52.000 2.3 Remove interior face of wall where existing 300 SF $5 51.500 overhang is removed. 2.4 Penetrate existing exterior stucco wall to create 400 SF 55 52.000 new vestibule area. 2.5 Metal framing reconfiguration and miscellaneous 1 LS 52.000 52,000 patching to existing exterior walls. 2.6 Metal frame, metal deck with sound board floor 200 LF 550 510.000 isolation in new catwalk system to be located in the interior high bay area for observation platform. 2.7 Rework existing roofing and roof drains. 200 SF 55 51.000 2.8 New canopy similar to existing to conform to 100 LF 5550 555.000 existing building appearance. 2.9 New vestibule, framed exterior, with three (3) 800 SF 520 516.000 pairs of double doors. 2.10 Concrete ramp and paving. 1,000 SF 510 510.000 2.11 Motor operated gate and miscellaneous curb 1 LS 55.000 55.000 work 2.12 Pavement striping and miscellaneous patching. 1 LS S2.000 52.000 etc. 2.13 Electrical power and lighting. 1 LS 57.500 S7.500 SUBTOTAL - NEW LOADING DOCK 5117,000 Atnv.t.Eu laso ku. CESCRIPTlON _; Summary Existing Loading Dock New Loading Dock Subtotal General Conditions (15%) Subtotal Overhead Profit & Bonds (20%) Subtotal Design Contingency (20%) $17.300 $117.000 $134.300 $20.145 $154.445 $30.889 $185.334 $37.066 TOTAL $222,400 Ain k i SOL R('1S L APPENDIX D. RESOLUTIONS IN SUPPORT OF POST OFFICE SQUARE Os. 2 1. 94 09:34.06M «LONG' s s Ass 1'02 P.O. Box 1565 Lodi Ca. 95241 LODI ,.., 1i,. n;,i BUSZNESS ASSOCIATION 'JUNE 20, 1994 Mr. Jerry Adkins !tanager, Facilities Service Office 650 Cherry Avenue San Bruno, Ca 94099 Dear mt.. Adkins: The city of Lodi is in the midst of a revitalization effort of our downtown district. It is a well know fact that the Post Office is a distinct anchor and it is responsible for a significant percentage of the customer count existing in downtown Lodi. One of the most inovative and creative suggestions coming out of our three workshops on revitalization is the building of a "Post Office Square ° on the corner of school and Oak streets. This would require use of some of the existing spaces in the the Post Office's parking lot. Business owners and managers of the downtown business district are very such aware of the importance of adequate parking requirements and understand the value of the spaces in your lot. Any changes Made to the downtown area will. be painful for some businesses but success will not be possible without the support of the Post Office and other businesses focussing on the long term livelihood of our downtown. We request your support of this concept and look forward to meaningful dialogue with you. Very truly yours. Ken Cantrell President, Lodi Downtown Business Assn. J114-21-1994 09: 38 209 369 5853 P. 02 RESOLUTION NO. 94-77 `•-r . _` A RESOLUTION OF THE LODI CITY COUNCIL IN JVPYv+li OF EXPLORING THE FEASIBILITY OF SITING PLAZA= THE SOU AST CORNER OF OAK AND SQ OOf/'STRE TS IN a+ola\a,+'+ka► LODI •==============================aa=====masa a=aaasa=========s WHEREAS, the City of Lodi has embarked on an aggressive Economic Development Program to further stimulate business growth and economic vitality in the City; and WHEREAS, the citizens of Lodi, business leaders, City officials and staff, have identified Downtown Revitalization as a significant element of the Economic Development Program; and WHEREAS, Downtown Lodi is in a state of deterioration with a high vacancy rate and fewer citizens visiting Downtown Lodi; and WHEREAS, through a community workshop series, the Lodi U.S. Postal Office has been overwhelmingly identified as a major draw to Downtown as a destination point; and WHEREAS, the citizens, business community, City officials and staff, have determined that Downtown Lodi needs a Downtown Plaza located where the Lodi Post Office currently has a parking lot; NOW, THEREFORE, BE IT RESOLVED, that the City Council requests that the U. S. Postal Service work with the City of Lodi in a cooperative spirit to explore the feasibility of siting a Downtown Plaza on the southeast corner of Oak Street and School Street in Downtown Lodi. It is the City's intention that this project not be a burden on the Post Office in terms of cost or loss of facilities. The City looks forward to an opportunity to work cooperatively with another government agency to improve the quality of life in Lodi. Dated: June 15, 1994 I hereby certify that Resolution No. 94-77 was passed and adopted by the Lodi City Council in a regular meeting held June .15, 1994 by the following vote: Ayes: Council Members - Noes: Council Members Absent: Council Members Davenport, Mann, Pennino, Snider and Sieglock (Mayor) - None - None 411/11-,-CMfer M Pin Clerk 94-77 CITY COUNCIL )ACK A. SIECI.00K. Mayor STEPHEN 1. MANN Mayor Pro Tempore RAY C. DAVENPORT PHILLIP A. PENNINO JOHN R. (Randy) SNIDER June 27, 1994 CITY OF LODI CITY HALL. 221 WEST PINE STREET P.O''BOX 3006 LODI. CALIFORNIA 95241-1910 (209) 334-5634 FAX 12091 333.6796 Manager - Facilities Service Office 850 Cherry Avenue San Bruno, CA 94099-0300 Dear Mr. Adkins: THOMAS A PETERSON C.tv manager JENNIFER M. PERRIN Cuv Clerk BOB McNATT City Attorney RE: Downtown Lodi - Post Office Square The City of Lodi is engaged in a Downtown revitalization effort that involves local business people, residents, City officials and staff. Our overall goal is to re-establish Downtown► as the social and civic heart of our community. We have conducted three community workshops so far, and a theme that has emerged loud and clear is that Downtown's single most valuable asset is our beaiutiful Post Office. It brings many people to Downtown, some of whom might not otherwise visit the district, and it is a companion to our other Downtown civic buildings, including our Library, Public Safety Building and historic City Hall. The Post Office is located on School Street, our Downtown's "main street", and we would like to (1) ensure that we preserve it as a vital functional element of Downtown, and (2) feature it as part of an initial "catalyst" revitalization project. Our work to date tells us that one of the best opportunities we have to capture the community's imagination and spark local investment is to build on the importance of the Post Office by convening the existing public parking area along School Street into a new town square. The square would be Downtown's center of gravity. It would focus on the new entrance to the Post Office, and enhance the possibilities for filling some attractive, yet vacant, adjacent buildings with new tenants. We ask for your support in the City's efforts to explore alternatives for a new "Post Office Square" with Mr. Lambertsen, the Iocal Postmaster. We know that we must accommodate the Post Office's functional operating requirements if it is to remain an important element of our Downtown, and we very much want it to remain so. We believe that these requirements and our Mr. Jerry Adkins June 27, 1994 Page - 2 community's desires for an attractive Downtown "people place" are not mutually exclusive. PIease lend your voice to our Downtown revitalization effort. Thank you for your attention. Sincerely, Cram • . '? • lanning commission Chairman Roger S ord. Commission Via Chairman Pida S Hitchcock. Planning Conunissioner Joidi Schmidt, Planning Commissioner CITY COUNCIL )ACK A. SIECLOCK. Maya STEPHEN 1 MANN Mayor Pro Tempore RAY C DAVENPORT PHILLIP A PENNINO JOHN R. (Randy) SNIDER June 15, 1994 CITY OF LODI CITY HALL, 221 WEST PINE STREET P.ES .BOX 3006 LODI CALffipRNIA 95241-1910 (209) 334-5634 fAX (2119) 333-679S Mr. Jerry Adkins Manager - Facilities Service Office 850 Cherry Avenue San Bruno, CA 94099-0300 RE: Downtown Lodi - Post Office Square Dear Mr. Adkins: THOMAS A PETERSON .,-� Cell Manager •TE1VNtfERM PERRIN �• City Clerk BOB McNATT City Attorney The City of Lodi is engaged in a Downtown revitalization effort that involves local business people, residents, City officials and staff. Our overall goal is to re-establish Downtown as the social and civic heart of our community. We have conducted three community workshops so far, and a theme that has emerged loud and clear is that Downtown's single most valuable asset is our beautiful Post Office. It brings many people to Downtown, some of whom might not otherwise visit the district, and it is a companion to our other Downtown civic buildings, including our Library, Public Safety Building and historic City Hall. The Post Office is located on School Street, our Downtown's "main street", and we would like to (1) ensure that we preserve it as a vital functional element of Downtown, and (2) feature it as part of an initial `catalyst* revitalization project. Our work to date tells us that one of the best opportunities we have to capture the community's imagination and spark local investment is to build on the importance of the Post Office by converting the existing public parking area along School Street into a new town square. The square would be Downtown's center of gravity. It would focus on the new entrance to the Post Office, and enhance the possibtities for filling some attractive, yet vacant, adjacent buildings with new tenants. We ask for your support in the City's efforts to explore altematives for a new "Post Office Square' with Mr. Lambertsen, the local Postmaster. We know that we must accommodate the Post Office s functional operating requirements if it is to remain an important element of our Downtown, and w,1 very much want it to remain so. We believe that these requirements and our community's desires for an attractive Downtown 'people place' are not mutually exclusive. Please lend your voice to o(.r Downtown revitalization effort. Thank you for your attention. Very truly yours, f Stephen J. Mann, cr- or •ro Tempore 411T., 6411".ANN,,a---) Phillip A. Pend o, Council Member John R (kandWSmder, Council Member Ipubsqr.doc • / ( e' • *.- < .1; • • • • • / ' ,..4.t."•‘'' .0 ' Joe . . \ .. , ig r 4.)' •'..?1 .. ,r, eg• , . * • 1 ACKNOWLEDGEMENTS CITY COUNCIL Jack A. Sieglock, Mayor 1994 Stephen J. Mann, Mayor Pro Tempore Ray G. Davenport Phillip A. Pennino John R. (Randy) Snider PLANNING COMMISSION Roger Stafford, Chairperson Susan Hitchcock, Vice Chairperson Harry L. Marzolf Johnathan McGladdery Michael A. Lapenta Craig Rasmussen W. John Schmidt TASK FORCE Tony Segale, Chairperson Jim Schweickhardt, Vice Chairperson John Borelli, Lodi Downtown Business Assoc. Representative Dennis Cunnington, Cherokee Lane Representative Dale Gillespie, Cherokee Lane Representative Bob Johnson, Chamber of Commerce Representative Rose Marie Mendonca, Cherokee Lane Representative Barbara McWilliams, Lodi Downtown Business Assoc. Representative Virginia Snyder, East Side Improvement Committee CITY STAFF Thomas A. Peterson, City Manager Bob McNatt, City Attorney Dixon Flynn, Finance Director Jerry L. Glenn, Assistant City Manager l Jim Schroeder, Community Development Director Jack Ronsko, Public Works Director Ron Williamson, Parks and Recreation Director Larry Hansen, Police Chief Charlene Lange, Community Center Director Janet S. Keeter, Economic Development Coordinator Richard Prima, City Engineer Barbara Reed, Secretary to the City Manager David Morimoto, Senior Planner COMMUNITY ORGANIZATION DIRECTORS Ken Cantrell, President, Lodi Downtown Business Association Les Dabritz, Executive Director, Lodi Chamber of Commerce Dick Sanborn, Chairperson, Cherokee Lane Committee Virginia Snyder, Chairperson, East Side Improvement Committee CONSULTANTS Freedman Tung & Bottomley Urban Design and Town Planning Michael Freedman Terence Bottomley Gregory Tung Anne Burns Anthony Imbiscusco Colette Haroun Mundie & Associates Economics Suzanne Lampert ... and all those who participated in the community workshops. DECLARATION OF MAILING On November 29, 1994 in the City of Lodi, San Joaquin County, California, California, I deposited in the United States mail, envelopes with first-class postage prepaid thereon, containing a copy of the Notice attached hereto, marked Exhibit "A'; said envelopes were addressed as is more particularly shown on Exhibit "B" attached hereto. There is a regular daily communication by mail between the City of Lodi, Califomia, and the places to which said envelopes were addressed. I declare under penalty of perjury that the foregoing is true and correct. L Executed on November 29, 1994, at Lodi, California. decmail/forms Jennifer M. Perrin City Clerk J acqualine L. Tay9Ar Cr-ptty City Clerk \\ 4 r CITY OF LODI Carnegie Forum 305 West Pine Street, Lodi + 4 NOTICE OF PUBLIC HEARING Date: December 13, 1994 Time: 7:00 p.m. r 1 • For information regarding this notice please contact: Jennifer M. Perrin City Clerk Telephone: (209) 3334702 A NOTICE OF PUBLIC HEARING December 13, 1994 NOTICE IS HEREBY GIVEN that on Tuesday, December 13, 1994 at the hour of 7:00 p.m., or as soon thereafter as the matter may be heard, the City Council will conduct a Public Hearing at the Carnegie Forum, 305 West Pine Street, Lodi, to consider the following matter: a) That the City Council review and adopt Central City Revitalization Project strategies All interested persons are invited to present their views and comments on this matter. Written statements may be filed with the City Clerk at any time prior to the hearing scheduled herein, and oral statements may be made at said hearing. If you challenge the subject matter in court, you may be limited to raising only those issues you or someone else raised at the Public Hearing described in this notice or in written correspondence delivered to the City Clerk, 221 West Pine Street, at or prior to the Public Hearing. By Order of the Lodi City Council: .'TQ�w► fer M. «in Ci Clerk Dated: December 7, 1994 Approved as to form: (AN) Bobby W. McNatt City Attorney J CIIYCLRK\FOKUSWOIICE28 WC I2/2F 4 r THIS IS IT!! Downtown Revitalization and Cherokee Lane Improvement Special Meeting of tFie Lodi Ci,y Council iuesday December 13, 1994 7:00 p.m. Lodi City Council Chambers Carnegie Forum 305 West Pine Street, Lodi AGEN DA • Presentation of Consultant's Report by Michael Freedman • Central City Revitalization Task Force Report and Recommendations • Comments by Public • City Council Action •r Frank C. Alegre 2000 Edgewood Drive Lodi, CA 95240 Doreen Rice P. 0. Box 2501 Lodi, CA 95241 Elizabeth Rosenquist 1011 W. Walnut Street Lodi, CA 95240 AM PM Mini Market David Hildebrand 225 S. Cherokee Lane Lodi, CA 95240 IBRAHIM ABDEL & K 100 North Sacramento St. Lodi, CA 95240 Abrahamson Printing 15A W. Pine St. Lodi, CA 95240 Lutfi A Alburatti 101 N. Sacramento St Lodi, CA 95240 Aldee Market Jyoti Singh 216 N Cherokee Lane Lodi, CA 95240 Art & Dennis Altnow Lodi Truck Service 1430 S. Cherokee Lane Lodi, CA 95240 Aluminum Welding Ervin Host 1515 S. Cherokee Lane Lodi, CA 95240 American Opinion Book Store Forrest Vowel 100 N Cherokee Lane #3 Lodi, CA 95240 •J • Donald & Martha Anderson 114 N. Sacramento St Lodi,CA 95240 Arch Cafe 15 S. School St. Lodi, CA 95240 Trella Areida Lodi Senior Citizens' Commission 1330 Midvale Lodi, CA 95240 Donald Ariola 721 S. Cherokee Lane Lodi, CA 95240 Atlantic Richfield Co. P. 0. Box 2485 Los Angeles, CA 90051 Edwat1 Atwood 36 Pembrook Ct Morays, CA 94556 Back Bay 100 N. Cherokee Lane #5 Lodi, CA 95240 Becky Bailey Eastside Improvement Committee 909 S. Garfield Street Lodi, CA 95240 Lois P. Ballard Trust 2331 W. Highway 12 Lodi CA 95242 Bank of America Attn: Roscoe Brownfield 31 S. School St. Lodi, CA 95240 Bank of Lodi Leon Zimmerman 701 S. Ham Lane Lodi, CA 95240 Bank of Stockton Mr. Bob Maus 120 W. Walnut St. Lodi, CA 95240 Barbera Packing Co. P. 0. Box 789 Lodi CA 95241 0 J Jim Baum 3380 E. Woodbridge Road Acampo, CA 95220 B & P Investments P. O. Box 457 Lodi, CA 95241 Baskin-Robbins Ice Cream Terry Sazama 480 S Cherokee Lane #D Lodi, CA 95240 Beacon Oil Co #502 Ultramar, Inc. 35 N. Cherokee Lane Lodi, CA 95240 Ben's Electric Ben Osburn 1535 S Cherokee Lane Lcdi, CA 95240 Teo Bergman 7736 Heather Drive Stockton, CA 9520' Michael Bertolone 1610 Calabrese Way Gilroy, CA 95020 Best Western Hotel 710 S Cherokee Lane Lodi, CA 95240 Big "O" Tires of Lodi Dennis Cunnington 3C2 N. Cherokee Lane Lodi ,CA 95240 Harry Bistolarides 511 E. Pine St. Lodi, CA 95240 Bitterman,s Jewelry 10 N. School St. Lodi, CA 95240 Keith Bohnet 1906 W. Walnut St. Lodi, CA 95242 John Borelli John Borelli Jewelers 9 N. School St. Lodi, CA 95240 .AD J Browman Development 100 Swan Way, Suite 206 Oakland, CA 94621 Alton Brinlee 125 Vien S E Salem, Or 97302 Buck's Steak & Seafood Restaurant 620 S. Cherokee Lane Lodi, CA 95240 Leonard Bull SPARC 180 S. Corinth Lodi, CA 95242 EARL E & L BURLINGTON 910 N. HAM LANG LODI, CA 95240 Business Council, Inc. Ron Addington 2800 W Marc) Lane Stockton, cA 95219 William Butler P. O. Box 2026 Lodi, CA 95241 Burtons Shoes 226 S. School St. Lodi, CA 95240 June Margaret Bush 609 W. Oak St Lodi, CA 95240 C R Star Inc 741 S. Cherokee Lane Lodi,CA 95240 Mr. & Mrs. Douglas Cacianti 8875 S Hwy 26 Valley Springs, CA 95252 Campora Gas Service Tim Kellogg 2081 Sylvan Way #203 Lodi, CA 95240 David Castagna San Joaquin County 1810 E. Hazelton Stockton, CA 95201 Warren W. Canepa Cherokee Motors 821 S. Cherokee Lane Loid, CA 95240 Anthony Canton Eastside Improvement Committee 1029 South Church Street Lodi, CA 95240 Ken Cantrell, Store Manager Longa Drug Store 100 W. Lodi Avenue Lodi, Ca 95240 Central Valley Hofbrau Paul K. Tsampia 28 N. School St. Lodi, CA 95240 Chamber of Commerce Lee Dabritz Executive Director P. 0. Box 386 Lodi, CA 95241 Peter Chan 701 S. Cherokee Lane Lodi, CA 95240 Wen Chang 10 Twin Dolphin Dr 88 Redwood City, CA 94065 Check Cashing of Lodi Charles D. Atherton 920 S. Cherokee Lane 81 Lodi, CA 95240 Chelsey's Clothes for Cute Kids 40 Downtown Mall Lodi, CA 95240 Cherokee Lane Liquor James McCarty 220 N Cherokee Lane Lodi, CA 95240 Cherokee Radiator Service Joe Gonzales 324 N Cherokee Lane Lodi, CA 95240 Cherokee Retail 700 S. Orange West Covina, CA 91790 Cherokee Veterinary Hospital Marilyn Wiley 1120 S Cherokee Lane Lodi, CA 95240 Christensen's Fashions Inc. Mike Locke 5 N. School St. Lod, CA 95240 Porfirio Cisneros 910 S. Cherokee Lane Lodi, CA 95240 Bob Comartin 1 Montgomery St, 8th Floor San Francisco, CA 94104 Comfort Inn 118 No. Cheroke Lane Lodi, CA 95240 Esther Cone P. 0. Box 1827 Lodi, CA 95241 Corner Pocket Bar Sandra Wareham 725 S. Cherokee Lane Loid, CA 95240 Cottage Bakery Terry Knutson 203 S. School St. Lodi, CA 95240 Bonnie Dancer 430 Valley Drive Lodi, CA 95240 Danz Jewelers Dan & Carol Ingrum 220 S. School St. Lodi, CA 95240 3 Delta Pump & Supply 130 N. Cherokee Lane Lodi, CA 95240 Mike Daniger 4 W. Lodi Avenue Lodi, CA 95240 Rick Dentino Woodbridge Coffee Co 305 W Lockeford St Lodi, CA 95240 Discovery Toys Barbara Steinheimer 1410 Mettler Road Lodi, CA 95242 Delores Dickey Lodi Senior Citizens' Commission 326 Del Mont St. Lodi, CA 95242 Colleen Dixon Eastside Improvement Committee 333 Hilborn Street Lodi, CA 95240 Duncan Press 25 W. Lockeford St. Lodi, CA 95240 Du Bois Fashions 125 S. School St. Lodi, CA 95240 Daisy Shop Janet Smythe 25 W. Pine St. Lodi, CA 95240 Bob Elliott et al 1001 W Elm St Lodi, CA 95240 Paul Easley 216 N School St Lodi, CA 95240 El Rancho Bar Jimmy Norton P. 0. Box 2522 Lodi, CA 95241 Ellis Car Wash David 1. Park 820 S. Cherokee Lane Lodi, CA 95240 William S. Ereth Lodi Eagles 21 W. Oak Street Lodi, CA 9240 El Pajero 212 S. School St Lodi, CA 95240 Phil Erickson 4234 Cambridge Road Cameron Park, CA 95682 The Elizabeth of California Rose Knut'on 20 S. School St. Lodi, CA 95240 First United Methodist Church 200 W Oak St Lodi, CA 95240 Fred's Puff -N -Stuff 13 W Pine St Lodi CA 95240 Farmers & Merchants Bank Phil Felde Pine & Church St Lodi, CA 95240 F & i Bookkeeping 100 N Cherokee Lane Lodi, CA 95240 Darrel Fendrich 14630 N. Beckman Road Lodi, CA 95240 Nick Felten 1001 W. Pine St. Lodi CA 95240 Hiroshi Fujikawa 708 Park St. Lodi, CA 95240 Frames and Fine Things Kathryn Parker Bennett 18 W. Pine St. Lodi, CA 95240 Glenn & Sharon Fait 305 Scott St Folsom, CA 95630 First Interstate Bank Attn: Ron Mettler 200 S. School Street Lodi, CA 95240 Farmers & Merchants Bank Attn: Joyce Edwards Main Branch 121 W. Pine P. 0. Box 380 Lodi, CA 95241 Fosen Interiors Attn: Eric Posen 120 N. School St. Lodi, CA 95240 Fellowship in Action Corp. P. O. Box 2113 Lodi CA 95241 Frank's Business Machines Frank Bachman 107 S. School St. Lodi, CA 95240 Felten's Topaz Restaurant 215 N. Cherokee Lane Lodi, CA 95240 Vicki Fitzhugh 1420 S. Mills Avenue, Suite F Lodi, CA 95242 Fremont Shoe Repair #2 24 N. School St. Lodi, CA 95240 General Mills Mr. Bob Wheeler General Manager P. 0. Box 3003 Lodi, CA 95241-1906 Gienger's Floor Coverings Ron & Connie Riggs 15 W. Oak Street Lodi, CA 95240 Grape Vine Mike and Angelo Cundari 14 N. School St. Lodi, CA 95240 j Gallagher's Hearing Aid Center Alice Gallagher 480 S Cherokee Lane #B Lodi, CA 95240 GT Auto Sales Mike Oberle 821 S. Cherokee Lane Lodi, CA 95240 Tony Goehring 724 Virginia Avenue Lodi, CA 95240 Dale Gillespie Geweke Properties P. O. Box 1210 Lodi, CA 95241 Graphic Workshop 115 N. School St Lodi, CA 95240 Geweke Land Development & Marketing P. O. Box 1210 Lodi, CA 95241 Chris Gianulias 3220 Province Towne Modesto, CA 95355 Donald Griffith 340 S Olive St. Stockton, CA 95205 Sisto Gelsanini 1806 N. Wilson Way Stockton, CA 95205 Lloyd Gums 731 Birchwood Drive Lodi, CA 95240 Joe Gonzles 11707 Quiggle Road Galt, CA 95632 Seward Grifith P. O. Box 1598 Lodi, Ca 95241 Generations LaVern Burns 14 W. Pine St. Lodi, CA 95240 Miguel Guerrero 1331 S. Wilson Way Stockton, CA 95205 Lillian Goldsmith Lodi Senior Citizens' Commission 1830 S. Hutchins St. Lodi, CA 95240 D. Juan Gonzalez Lodi Arts Commission P. 0. Box 272 Woodbridge, CA 95258 Miguel Guerrero 1331 S. Wilson Way Stockton CA 95205 Thomas N. & S. L. Gundershaug 130 N. Sacramento Lodi CA 95240 John Graffigna 5221 E. Acampo Road Acampo CA 95220 The Gourmet Sandwich 230 W. Pine St. Lodi, CA 95240 Geirhart Wells & Donahue Funeral Home, Inc. Pat & Merry Donahue 123 N. School St. Lodi, CA 95240 Gerard & Gerard Attn: Barbara Feine 218 W. Pine St. Lodi, CA 95240 Gienger's Russell Martin 15 W. Oak St. Lodi, CA 95240 Guild Cleaners 17 S. Church St. Lodi, CA 95240 Garry's Lounge Attn: Elaine Hecker 13 S. School St. Lodi, CA J Stephanie Geweke Geweke Xnteriors 1045 S. Cherokee Lane Lodi, CA 95240 Gomez, Salvador 19058 Lamber Way Lockeford, CA 95237 Howard Clark 6796 B. Hwy 12 Lodi, CA 95240 Barry Hand Community Development Director City of Tracy 520 Tracy Boulevard Tracy, CA 95376 Hollywood Cafe Bert Heim 315 S. Cherokee Lane Lodi, CA 95240 Havatan Tanning Salon Angi Orlandella 100 N Cherokee Lane #6 Lodi, CA 95240 Helmsman Printing 14 S. School St Lodi, CA 95240 Henry Hansen P. 0. Box 437 Lodi, CA 95241 Harold Heiser 6604 E. Harney Lane Lodi, CA 95'440 Wing Hom 1401 S. Cherkoee Lane Lodi,CA 95240 JA Coub Blian Habibeh 401 S. Cherokee Lane Lodi, CA 95240 Mohammad Jameel 521 N. Cherokee Lane Lodi, CA 95240 Henderson Bros. Mike Fyffe 21 S. Sacramento St. Lodi, CA 95240 Rich Hanner The Record 101 So. Locust Ste. 4 Lodi, CA 95240 Susan Hitchcock Planning Commission Lodi, CA 95242 House of Clocks Joe and Marie Hohn 110 S. Church St. Lodi, CA 95240 R M Holz Mr. Ed R. Marchese, President 1129 So. Sacramento Street Call Box 241002 Lodi, CA 95241 Ray Hirning 236 Mission Street Lodi, CA 95240 Frank D. Hogge President Hogge Enterprises, Inc. P. 0. Box 773 Lockeford, CA 95237 Abdel & K. Ibrahim, et al 100 N. Sacramento St. Lodi CA 95240 The Image Attn: Judi Ito 24 S. School St. Lodi, CA 95240 Bob Johnson Recreation Commission 1311 Midvale Road Lodi, CA 95240 Edward D. Jones & Co. Phil Lenser 101 W. Locust St. #3 P .0. Box 1148 Lodi, CA 95241 3 Ervin ICost 1515 S. Cherokee Lane Lodi, CA 95240 Bo Katzakian P. 0. Box 1778 Lodi, CA 95241 Louis Kasten 109 S. Cherokee Lane Lodi, CA 95240 Robert Kulp 518 St Claire Lodi, CA 95240 Jean Kiggens 21 Blue Sky Ct Sacramento, CA 9528 Christian Knox 4571 N. Pershing Ave Stockton, CA 95207 Zamurad Khan 19 N American St Stockton, CA 95202 Kentucky Fried Chicken Attn: Laura Mullen 224 V. Kettleman Lane Lodi, CA 95240 Marlo Kerner P. 0. Box 1890 Lodi, CA 95241 Eleanor Kundert Lodi Arts Commission 1726 S. Mills Lodi, CA 95242 Zamurad & S. Khan 19 N. American Street Stockton CA 95202 Lorrie King Eastside Improvement Committee 508-A E. Lodi, Avenue Lodi, CA 95240 Saleem Khan Eastside Improvement Committee 32 Eden Street Loth, CA 95240 Donald P. Kundert SPARC 1726 S. Mills Avenue Lodi, CA 95242 Jeffrey J. Kirst General Contractor 18826 N. Lower Sacramento Road Woodbridge, CA 95258 King Tsin Restaurant Mike & Lily Wang 121-B S. School St. Lodi, CA 95240 Kundert & Bauer Clara & Ken Bauer 6 W. Oak St. Lodi, CA 95240 K -Mart 520 S. Cherokee Lane Lodi, CA 95240 Alien Lee CalTrans 1976 H. Charter Way Stockton, CA 95201 LUSTRE -CAL Nameplate Corporation Mr. Joseph C. Hohenrieder Chairman/CFO P. O. Box 439 Lodi, CA 95241 LUSD Teri Black 1305 E Vide St Lodi, CA 95240 Lodi Sports Club 114 N Sacramento St Lodi, CA 95240 Lodi Metal Tech, Inc. Mr. D. Allen Gross, President P. O. Box 967 Lodi, CA 95241 Lodi Sporting Goods Rich Marini 858 W. Kettleman Lane Lodi, CA 95240 Gary J. Lund Promotions P. O. Box 22 Lodi, CA 95241 Rich Laiblin 222 R Weber Aenu #707 Stockton, CA Ken Lung Lodi Tire Service 240 N. Cherokee Lane Lod:, CA 95240 Lod; Moving Center 450 N Cherokee Lane Lodi, CA 95240 Lodi Trucking Co., Art Altnow 1430 S Cherokee Lane Lodi, CA 95240 Laverne's Coffee Shop 116 N. School St Lodi, CA 95240 Living Way Christian Book Store Neva Bauer 110 W. Oak St. Lodi, CA 95240 Let's Celebrate 8 N. School St Lodi, CA 95240 Ken Lung 820 W. Oak St Lodi, CA 95240 Lodi Retal Deve Assoc 2680 N First St San Jose, CA 95134 LTS Rentals P. O. Box 1120 Lodi, CA 95241 Jerry Link 222 S. School St. Lodi, CA 95240 Robert Litfin 1445 S Cherokee Ln Lodi,CA 95240 Lodi Motor Inn Daryl Geweke 1140 S. Cherokee Lane Lodi, CA 95240 Domenico & G Lima 65 Cambridge Avenue San Leandro, CA 94577 Lodi News -Sentinel Attn: Fred Weybret 125 N. Church St. P. 0. Box 1360 Lodi, CA 95241 Lodi News -Sentinel Attn: Dan Battilana 125 N. Church St. P. 0. Box 1360 Lodi, CA 95241 Donald Levy Lodi Arts Commission 128 S. Fairmont Lodi, CA 95242 Virginia Lahr Eastside Improvement Committee 311 E. Elm Street Lodi, CA 95240 Michael Locke SPARC 5 N. School St. Lodi, CA 95240 Michael A. Lapenta Planning Commission 1718 Edgewood Dr. Lodi, CA 95240 Domencio & G Lima 65 Cambridge Avenue San Leandro CA 94577 The Luckey Company Mr. Tony C. Goehring P. 0. Box 7428 2495 W. March Lane, Suite 100 Stockton, CA 95207 • Lodi Schwinn 11 S.Church St. Lodi, CA 95240 Lasting Impressions Richard Linton 110 N. School St. Lodi, CA 95240 Lodi Coin & Precious Metal 105 W. Walnut St. Lodi. CA 95240 Lodi Office Products 21 N. School St. Lodi, CA 95240 Lodi Barber Shop Eddie Richter 5 1/2 S. School St. Lodi, CA 95240 Lyons Restaurant Suzanne Ventura/Ruth Robinson 233 S. School St. Lodi, CA 95240 MacFrugals 380 S Cheokee Lane Lodi, CA 95240 Vera Martin 8837 Skyway #A Paradise, CA 95969 Russ Martin 625 Cardinal Lodi, CA 95240 Pamela Martinez 321 Greenway Dr Martinez, CA 94553 Massie Charles 8372 Carbide Ct Sacramento, CA 95828 James Mc Carty 220 N. Cherokee Lane Lodi, CA 95240 McMahan's Furniture Store Robert Lautt 220 S. Church St. Lodi, CA 95240 Moores Shou Shu Karate, Inc 5789 Southworth Rd Valley Springs, CA 95252 Gillian Murphy, Director San Joaquin Delta College Small Business Development Center 814 N. Hunter Street Stockton, CA 95202 Tim Mattheis Lodi Arts Commission 234 S. Crescent Ave. Lodi, CA 95240 Susan Maley Lodi Arts Commission P. 0. Box 886 Woodbridge, CA 95258 Cynthia Morris-Olagaray Lodi Arts Commission 621 W. Locust St. Lodi, CA 95240 Chad Meyer Recreation Commission 250 Ticknor Court Lodi, CA 95242 Elvers Melby Recreation Commission 8 N. Sunset Drive Lodi, CA 95240 JoAnne Mounce Bastside Improvement Committee 512 1/2 B. Tokay Street Lodi, CA 95240 Harry L. Marzolf Planning Commission 445 Madrone Ct. Lodi, CA 95242 Mr. & Mrs. Larry Meyers 131 S. Avena Avenue Lodi, CA 95240 Comfort Inn 118 N. Cherokee Lane Lodi, CA 95240 3 Karen Mueller Cato Pools 840 S. Cherokee Lane Lodi, CA 95240 Rose Marie Mendonca Realty World 1 N. Cherokee Lane Lodi, CA 95240 Morris Automotive 101 S. Sacramento St. Lodi, CA 95240 Joe Newfield III P. O. Box Q Woodbridge, CA 95220 Esther Nickel 308 Leland Ct Lodi, CA 95242 Michael Nilasen Lodi Senior Citizens' Commission 612 Nevins Drive Lodi, CA 95240 Haruko Okazaki 2143 W Elm St Lodi, CA 95240 Dorance Ochs Lodi Senior Citizens' Commission 1812 Burgundy Dr. Lodi, CA 95242 Evelyn Olson Lodi Arta Commission 1306 Burgundy Ct. Lodi, CA 95242 011ie's Tavern 22 N. School St. Lodi, CA 95240 Farmers & Merchants Bank Mr. John R. "Jack" Olson CPA Senior Vice President & Chief Financial Officer 121 W. Pine Street Lodi, CA 95240-2184 D Evelyn Olson The Music Box 730 W. Lodi Avenue Lodi, CA 95240 Geri Osburn Ben's Electric 1535 S. Cherokee Lane Lodi, CA 95240 Mike & Audrey Oberle GT Auto Sales 821 S. Cherokee Lane #B Lodi, CA 95240 Doris Prohasha 14 N School Street Lodi, CA 95240 Dale Probaska 610 W. Turner Road Lodi, CA 95240 Walter & Janet Pruss 2421 Diablo Dr Lodi, CA 95242 Pizza Plus Frank Rivieccio 100 N. Cherokee Lane #5 Lodi, CA 95240 Payless Shoe Source #2020 450 S Cherokee Lane #e Lodi, CA 95240 Play It Again Sports 117 S. School St Lodi, CA 95240 Chetankumar Patel 3787 1st St Livermore, CA 94550 Mohanbhai Patel 807 S Cherokee Lane Lodi,CA 95240 Laxmiben Patel 815 S Cherokee Lane Lodi, CA 95240 Suresh Patel 917 S Cherokee Lane Lodi, CA 95240 Manhar Patel 826 W Capital Ave W. Sacramento, CA 95691 Surendra Patel 607 S Cherokee Lane Lodi, CA 95240 Asmita Patel 501 N Cherokee Lane Lodi, CA 95240 Ed Parsons 1101 Lake Home Drive Lodi, CA 95240 Joe Portscheller 2234 Aladdin Way Lodi, CA 95242 Ramesh Pitamber 1118 Rockingham Drive Roseville, CA 95678 Emil Pansky 901 Jackling Drive Hillsborough, CA 94010 David Park 547 Riverside Dr Woodbridge, CA 95258 Robert Pinnell 103 S Cherokee Lane Lodi, CA 95240 Photo Instant Print John & Marilyn Cook 222 W. Pine St. Lodi, CA 95240 J. C. Penney's Lee Rosen 111 S. School St. Lodi, CA 95240 Pacific Gas & Electric Mr. Marsial Fernandez Community Manager 12 W. Pine St. Lodi, CA 95240 David I. Park Ellis Car Wash 820 S. Cherokee Lane Lodi, CA 95240 J Perfect Balance Jacquelyn Davis 17 Downtown Mall Lodi, CA 95240 Lupe 0 & B L Perez 118 N. Sacramento St Lodi, CA 95240 Lupe G. & B. L. Perez 118 N. Sacramento Lodi CA 95240 Judy Peterson Pret 2 -Plus -2 15 Downtown Mall Lodi, CA 95240 Plaza Liquors, Inc. 800 S. Cherokee Lane Lodi ,CA 95240 Dennis Plummer Plummer Pontiac 1011 S. Cherokee Lane Lodi, CA 95240 Porfi's Mexican Food 910 S. Cherokee Lane Lodi, CA 95240 Dee Porter Gang Alternative Project 103 Koni Court Lodi, CA 95240 Poser's TV & Radio Lewis & Barbara McWilliams 208 S. School St Lodi, CA 95240 Pacific Coast Producers Mr. James L. Schweickardt P. 0. Box 1600 Lodi, CA 95241 IDS Duane Simpfenderfer Personal Financial Planner 404 W. Pine St., Suite 6 Lodi, CA 95240 Quik Stop Market 1721 S. Cherokee Lane Lodi, CA 95240 Eddie Richter 525 Louie Avenue Lodi, CA 95240 Alvin Roberts 104 3. School St Lodi, CA 95240 Rainbow Motel Shobhana Patel 607 S Cherokee Lane Lodi, CA 95240 Richmaid Ice Cream Co Inc 110 S Cherokee Lane Lodi, CA 95240 R & P Properties Inc 220 Harding B1 Roseville, CA 95678 Fayeq & Yusra Rashid 27 S. Sacramento St Lodi, CA 95240 Raul Rudy Rodriguez 5 N. Sacramento St Lodi, CA 95240 Raymond Investment Corp P. 0. Box 567 Stockton, CA 95203 Joan Rostomily Lodi Senior Citizens' Commission 610 Virginia Avenue Lodi, CA 95242 Dean Robinson SPARC 1708 Windjammer Ct. Lodi, CA 95242 Craig Rasmussen Planning Commission 1111 W. Tokay Street Lodi, CA 95240 Alison Rodrigues Branch Services Assistant First Interstate Bank 200 S. School St. Lodi, CA 95240 Fayeq & Yusra Rashid 27 S. Sacramento St. Lodi CA 95240 Rosa & Rosa Randy & Roona Rosa 35 S. School St. Lodi, CA 95240 Rocha's Mortuary Walter Scheffer 215 S. School St. Lodi, CA 95240 Renaisance Jeannie Hitt 111 N. Church St. Lodi, CA 95240 Robert's Jewelers 22 S. School St. Lod, CA 95240 JP & P Seiferling Trs et al 2344 Cabrillo Circle Lodi, CA 95242 Senior Citizens' Club 113 N. School St Lodi, CA 95240 George & Sandy Smith 101 W Lockeford St Lodi, CA 95240 Dr. Sam Swofford Superintendent Lodi Unified School District 1305 E. Vine Street Lodi, CA 95240 Mamie Starr L USD - Facility Planning 1305 E. Vine Street Lodi, CA 95240 Sturman Jacobson Arbios Properties, Inc. Jim Jacobson, Broker 641 S. Ham Lane, Suite A Lodi, CA 95240 Super Plumbing Supply Steve Marino 488 E. Kettleman Lane Lodi, CA 95240 Valley Industries Mr. Bryan Fletcher General Manager & Vice President of Operations 1313 S. Stockton St. Lodi, CA 95240 Schaffer Suess & Boyd, Realtors Mr. Jim Verseput, Broker 122 N. Church Street Lodi, CA 95240 Woodbridge Coffee Co. Mr. Rick Dentino Coffee Czar 305 W. Lockeford St. Lodi, CA 95240 San Joaquin Delta College Small Business Development Centre 814 N Hunter Stockton, CA 95202 Schaffer Suess & Boyd 101 W. Locust St Lodi, CA 95240 Silver Bullet Ent. Wanda Sarreler 216 N. School St Lodi, CA 95240 Del Smith Wine & Roses 2505 W. Turner Road Lodi, CA 95242 Straw Hat Pizza Ray Johnson 550 S Cherokee Lane Lodi, CA 95240 Sherwin-Williams 920 S. Cherokee Lane Suite N Lodi, CA 95240 3 Stockton Auto Glass 1110 S Cherokee Lane Lodi, CA 95240 Security Lock & Key Service 216 S. School St Lodi, CA 95240 Richard Sanborn P. 0. Box 1057 Lodi, CA 95241 John Semas 1181 Forest Lake Drive Acampo, CA 95220 Faisal Sublaban 1906 Royal Crest Drive Lodi, CA 95242 Stockton Armature & Motor Works P.O. Box 1927 Stockton, CA 95201 Cherie Strain 1430 Lorimer Wy Roseville, CA 95678 Inder Singh 2033 Gate WAy Circle Lodi, CA 95240 C R Star Inv 741 S Cherokee Lane Lodi, CA 95240 Squires Clothiers Roger Baffoni 100 W. Pine St. Lodi, CA 95240 Synowicki's Jewel Bos Walter Synowicki 110 W. Pine St. Lodi, CA 95240 Stockton Savings Bank Attn: Sheila Taylor 200 N. Chureh St. Lc.di, CA 95240 Max Steinheimer 6 S. El Dorado Stockton, CA 95201 San Joaquin County Historical Society Attn: Mike Bennett 11793 N. Micke Grove Road Lodi, CA 95240 Reverend Harmon Skillin Lodi Arts Commission P.O. Box 480 Lodi, CA 95241 Kevin Suess Eastside Improvement Committee P.O. Box 667 Lodi, CA 95241 Virginia Snyder Eastside Improvement Committee 412 E. Oak Street Lodi, CA 95240 Paula Sota Eastside Improvement Committee 860 E. Pine Street Lodi, CA 95240 Clay Saylor Eastside Improvement Committee 41 N. Sacramento Street Lodi, CA 95240 Roger Stafford Planning Commission 801 S. Mills Ave. Lodi, CA 95242 John W. Schmidt Planning Coam►ission 2216 W. Walnut Street Lodi, CA 95242 Clayton & June Sayler 1034 Lake Home Drive Lodi CA 95240 Segale Signs Attn: Tony Segale 204 N. Sacramento St. Lodi, CA 95240 Star Market 741 S. Cherokee Lane Lodi, CA 95240 Stockton Auto Glass of Lodi 1110 S. Cherokee Lane Lodi, CA 95240 Sonshine Nutrition Center Sheri Senft 6 N. School St. Lodi, CA 95240 Patty Santoni 323 W. Oak Street Lodi, CA 95240 Mike Smith Mike Smith Engineering 4 North Main Street Lodi, CA 95240 Bill Sandeen 410 S. Mills Avenue Lodi, CA 95240 Michael Spracher 1215 Lakewood Drive Lodi, CA 95240 Standard Brands Paint Co 450 S Cherokee Lane #C Lodi, CA 95240 Paul Tarbell 19 N Sacramento St Lodi, CA 95240 Carmelo Teresi 14776 Wells Ave Lodi, CA 95240 Tokay Bowl 620 S Cherokee Lane Lodi, CA 95240 Russell Triolo 1827 Edgewood Dr Lodi, CA 95240 Walter Tecklenburg 935 S Cherokee Lane Lodi, CA 95240 3 Jose & Eve 8 Tapia 325 C Street Roseville, CA 95678 Thornton House Attn: Al Nunes 6 S. School St. Lodi, CA 95240 Ultramar Inc 525 W 3rd St Hanford, CA 93230 Boyd A. Lamberten, Postmaster United States Postal Service 120 S. School St. Lodi, CA 95240-9998 Valley Telephone 100 N. Cherokee Lane #2 Lcdi, CA 95204 Theo Vandenberg 21 S Crescent Avenue Lodi, CA 95240 Vintage Investments P. 0. Box 690368 Stockton, CA 95369 Pamela Van Fleet Lodi Arts Commission 333 Watson Street Lodi, CA 95240 Valley Paints Greg & Carol Soligan 130 N. School St. Lodi , CA 95240 visible Changes Lorraine Ostenberg 19 Downtown Mall Lodi, CA 95240 Veterans of Foreign Wars Neal Bichele P. 0. Box 2 Lodi, CA 95240 Nancy Waitley Gerard & Gerard Realtors 218 W. Pine Street Lodi, CA 95240 D 3 Chuck Wentland 301 S. Ham Lane #A Lodi, CA 95240 Eva Wishek 121 S. Avena Avenue Lodi, CA 95240 Wayne M. West Vice President Siegfried Engineering, Inc. 4045 Coronado Avenue Stockton, CA 95204-2396 Larry Wenell Tim Mattheis 222 W Lockeford #9 Lodi, CA 95240 Weil Motors 2 W. Lodkeford St Lodi, CA 95240 Evie Wetmore 9102 E Acampo Rd Acampo, CA 95220 Ira Morgan White 7943 Kemper Ct Pleasanton, CA 94588 Westgate Plaza 1401 S Cherokee Lane Lodi, CA 95240 Weight Watchers 920 S. Cherokee Lane Suite K Lodi, CA 95240 Rose Williams 623 S Cherokee Lodi, CA 95240 Leone Wiebe 1106 Devine Dr Lodi, CA 95240 Wright's Stationers Jim Mitchell 105 S. School St. Lodi, CA 95240 j Terry Whitmire Lodi Senior Citizens' Commission 206 N. Fairmont Avenue Lodi, CA 95244-1820 Jon Withers Lodi Arts Commission 2448 Corbin La. Lodi, CA 95242 Ed Wall Recreation Commission 1026 Port Chelsea Circle Lodi, CA 95240 Dick Woolstrum Eastside Improvement Committee 23438 N. Bruella Road Acampo CA 95220 Raema Wright Eastside Improvement Committee 309 E. Locust Lodi, CA 95240 Ira Morgan White 7943 Kemper Court Pleasanton, CA 94588 Westgate Plaza, Inc. 1401 S. Cherokee Lane Lodi, CA 95240 Sandra Wareham The Corner Pocket Bar 725 S. Cherokee Lane Lodi, CA 95240 Woolworth's Phil Tempel 115 S. School St. Lodi, CA 95240 Don York 601 N Sacramento St Lodi, CA 95240 Sunil Yadav 1050 S Cherokee Lane Lodi.CA 95240 John Young Eastside Improvement Committee 500 E. Lodi Avenue Lodi, CA 95240 Richard Zuniga 20 N Cherokee Lane Lodi, CA 95240 Robert Zamor Lodi Honda, Inc. 1700 S. Cherokee Lane Lodi, CA 95240 Z & Z Security Patrol 20 N. Cherokee Lane Lodi, CA 95240 Richard Selby 1209 Chianti Drive Lodi, CA 95242 Paul & Nancy St. Clair 1106 Pinot Noir Drive Lodi, CA 95240 Welton Lee 115 Louie Avenue, Apt. 112 Lodi, CA 95240 Shirley Brassy 115 Louie Avenue Lodi, CA 95240 Winifred Brooks 811 Cardinal Street Lodi, CA 95240 Walter Hansen 1501 W. Elm St. Lodi, CA 95242 Clara Bitterman 822 S. California St. Lodi, CA 95240 Beverly Martell 839 N. Church St. Lodi, CA 95240 Claire Klipfel 1720 LeBec Ct. Lodi, CA 95240 Troy Schweitz 338 Valley Oak Place Lodi, CA 95242 kobert Woods 8 North Orange Avenue Lodi, CA 95240 Leonard & Sally Humphreys 811 W. Elm St. Lodi, CA 95240 Cedric Sakett 9 North Orange Avenue Lodi, CA 95240 Carol Bauserman 15 N. Orange Avenue Lodi, CA 95240 Emil Ziemann 617 Rimby Avenue Lodi, CA 95240 Willis Hennecke 29 S. Cambridge Dr. Lodi, CA 95242 Erna Bruhn 1120 S. Sunset Drive Lodi, CA 95240 Ada Frothinger 929 S. Garfield Lodi, CA 95240 Freda Zimmerman 725 S. Washington St. Lodi, CA 95240 Anita Fehling 59206 E. Live Oak Road Lodi, CA 95240 Edna Weber P. O. Box 535 Lodi, CA 95241 Robert Sousa 536 Sandstone Ct. Woodbridge, CA 95220 Robert Pulido 526 E. Lodi Avenue #5 Lodi, CA 95240 D Robert Anderson 402 Daisy Lodi, CA 95240 Randy Edmonds 427 W. Elm #6 Lodi, CA 95240 Leonard Tobeck 213 San Juan Lodi, CA 95240 William, Robert & Cheryl McClaine 1068 Port Chelsea Lodi, CA 95240 Geraldine Metcalf 421 N. School St. Lodi, CA 95240 Wilma Sanserino 11090 E. Weigum St. Lodi, CA 95240 Louis Kasten 109 S. Cherokee Lane Lodi, CA 95240 Donald Campbell 412 W. Walnut St. Lodi, CA 95240 Gladys Anderson 402 Daisy Avenue Lodi, CA 95240 Earl Rieger 395 E. Harney Lane Lodi, CA 95240 Richard Corpe 873 R. Pine St. Lodi, CA 95240 Teresa LaRue 214 Columbia Dr. Lodi, CA 95240 Kathryn Moyer 1428 Arundel Ct. Lo?i, CA 95242 George Young 1100 W. Locust Lodi, CA 95240 Pat Chadwell 2500 Banyan Lodi, CA 95240 Seymore & A. Eileen Woodward 101 N. Mills Avenue Lodi, CA 95242 Terry Sousa 536 Sandstone Ct. Woodbridge, CA 95220 Ann Cerney 900 W. Vine St. Lodi, CA 95240 Lois Paul 548 E. Oak St. Lodi, CA 95240 Charles Lebexman 101 N. Hutchins St. Lodi. CA 95240 Donna Brookes 811 Cardinal Lodi, CA 95240 Linda Backman 507 N. Lower Sacramento Road Lodi, CA 95242 Jon Grotelueschen 507 S. School St. Lodi, CA 95240 Thomas Huff III 432 Mission St. Lodi, CA 95240 Irene Kludt 749 S. Crescent Lodi, CA 95240 Barry Stirm 1301 W. Lockeford St. Lodi, CA 95242 Barry Stirm 1301 E. Lockeford St. Lodi, CA 95242 Irene Schnabel 1516 Mariposa Way Lodi, Ca 95242 3 Edwin Daminel 202 Royal Oak Ct. Lodi, CA #5240 Clayton Sayler 1034 Lake Home Drive Lodi, CA 95240 Dennis Addington 1544 Lake Street Lodi, CA 95240 Helen Triolo 1827 Edgewood Drive Lodi, CA 95240 Michael b Chris Stotts 1006 Stafford St. Lodi, CA 95242 Dolores Munro 14809 N. Hwy 88 Lodi, CA 95240 Mike Watson 301 Del Mont St. Lodi, CA 95242 Marlin Casjens 12500 N. Lower Sacramento Road Lodi, CA 95242 Dennis Frame 14732 N. Lower Sacramento Road Lodi, Ca 95242 Robert Gragg 14752 N. Lower Sacramento Road Lodi, CA 95242 Craig Roberts 1209 E. Lodi Avenue Lodi, CA 95240 Chris Hurtado 623 S. Orange Lodi, CA 95240 Jesse Akin 1146 S. Sunset Drive Lodi, CA 95240 Alma Merkel 746 S. Lee Avenue Lodi, CA 95240 A J Lee & Mary Elwood 701 Cardinal St. Lodi, CA 95240 Christy Spurr 2239 Alpine Dr. Lodi, CA 95240 Margaret Hirschkorn 469 Murray Lodi, CA 95240 James McKenzie 349 E. Pine Lodi, CA 95240 James Beach 317 N. Church St. #5 Lodi, CA 95240 Judy Young 600 Tara Place Lodi, CA 95240 Lorie Ripley 9 Spruce St. Lodi, CA 95240 Donald Shively 1701 Lake St. Lodi, CA 95242 Mabel Mortenson 1009 Holly Drive Lodi, CA 95240 Barbara O'Rourke 1201 S. Central Lodi, CA 95240 Paul Tsampis 23 N. School St. Lodi, CA 95240 Joseph Young 230 1/2 S. Lee Lodi, CA 95240 Bert Heim 315 S. Cherokee Lane Lodi, CA 95240 Moises Herrera 309 S. Garfield St. Lodi, CA 95240 .. , ,�., �a .a... ,..... . Frank Moehrizg 315 E. Locust Lodi, CA 05240 Edythe Jenkins 1537 Fawnhaven Lodi, CA 95240 Minnie Pardy 815 1/2 S. Church St. Lodi, CA 95240 Gladys Peterson 831 Tilden Lodi, CA 95242 Christina Shipman 156 Madera Dr. Lodi, CA 95240 Betty Krueg 916 Sylvia Dr. Lodi, CA 95240 Alta Manka 305 S. Garfield Lodi, CA 95240 Jim Munro P. 0. Box 864 Lodi, CA 95241 Albert Clark 530 N. Cross Lodi, CA 95242 Cher Denham 1330 S. School St. Lodi, CA 95240 Donna Western 16941 N. Tretheway Road Lodi, CA 95240 Brandon & Terry Alexander 334 Del Mont St. Lodi, CA 95242 James Graf 318 Del Mont Lodi, CA 95242 Robert & Beverly Williams 300 Del Mont Lodi, CA 95242 Val Watson 301 Del Mont Lodi, CA 95242 Larry & Lisa Shinn 319 Del Mont Lodi, CA 95242 Phyllis Kyle 327 Del Mont Lodi, CA 95242 Kenneth Mori Pat Mori 2136 Cabrillo Circle Lodi, CA 95242 Lee Kraai 351 Del Mont Lodi, CA 95242 Virginia Freierncultr 930 Tara Place Lodi, CA 95240 Violet George 344 E. Elm St. Lodi, CA 95240 Doris Reeves 224 S. Crescent Lodi, CA 95240 Carol Hillman 942 Lake Home Dr. Lodi, CA 95240 Genevieve Nealon 510 Murray, Apt. 1 Lodi, CA 95240 Esther Bender 840 S. Hutchins St. Lodi, CA 95240 Elda Cromwell 832 S. Huchins Lodi, CA 95240 Loren Cromwell 832 S. Ruching St. Lodi, CA 95240 Charles & Patricia Cunningham 830 S. Hutchins Lodi, CA 95240 Raymond Bender 840 S. Hutchins St. Lodi, CA 95240 Marie Vian 920 Elliot Lodi, CA 95240 Martha Wakimoto 806 Greenwood Drive Lodi, CA 95240 Ervin Bruhn 1120 S. Sunset Lodi, CA 95240 Ervin Bruhn 1120 S. Sunset Lodi, CA 95240 Arela Ring 729 S. California Lodi, CA 95240 W. E. & Wilma Chiesa 134 S. Fairmont Lodi, CA 95240 Edward & Hilma Jackson 323 Barrington Way Lodi, CA 95240 Janet Hodson 1111 S. Central Lodi, CA 95240 Curtis Reiswig 505 1/2 E. Locust Lodi, CA °5240 Ruth Ernst 318 W. Turner Road Lodi, CA 95242 Connie Tamez 820 S. Church St. Lodi, CA 95240 Lloyd & Gloria Brosnikoff 901 Windsor Drive Lodi, CA 95240 Tilda Sachtleben 1419 W. Locust Lodi, CA 95242 Gary Hombaker 6 W. Ramblerood Way Woodbridge, CA 95220 Tena Stephens 1306 S. Church Lodi, CA 95240 Esther Turner 535 Alicante Lodi, Ca 95240 Ilus Yeaman 613 Windsor Lodi, CA 95240 Irene Polenske 1443 Holly Drive Lodi, CA 95240 Maria Tamez 820 S. Church Lodi, CA 95240 Rose Marie McCoy 404 W. Walnut #7 Lodi, CA 95240 Virginia Word 48 N. Pacific Avenue Lodi, CA 95242 Viola Mc Combs 196 La Paloma Lodi, CA 95240 Mark & Dorothy Swoverland 810 Cardinal St. Lodi, CA 95240 Shirley Ferrero 2946 White Oak Way Lodi, CA 95242 Tresa Eaton 1305 S. Church St. Lodi, CA 95240 Helen Apedaile 6430 Analitis Lodi, CA '4240 Viola A&iama 115 Louie #236 Lodi, CA 95240 Verna Smalley 1030 Mason St. Lodi, CA 95242 Katherine Crane 104 S. Washington Lodi, Ca 95240 Adeline Zimmerman 519 Maple St. Lodi, CA 95240 Martha Clark 1623 Sutter Lane Lodi, CA 95240 Betty Brakebill P. 0. Box 1807 Lodi, CA 95241 Eleanor Bender 729 S. Pleasant Lodi, CA 95240 Hilda Hoffman 704 Tamarack Drive Lodi, CA 95240 Jack & Vivian Kulm 540 S. Rose Lodi, CA 95240 Georgia Martin 519 S. Rose Lodi, Ca 95240 Gordon & Ruth Brackett 525 W. Tokay Lodi, CA 95240 Terry Oea 541 W. Tokay Lodi, CA 95240 Mary Burgess 1606 Foxborough Way Lodi, CA 95240 J Martha Weints 320 E. Locust St. Lodi, CA 95240 Hilda Sehwartzman 1142 S. Fairmont Avenue Lodi, CA 95240 Leone Wiebe 1106 Devine Drive Lodi, CA 95240 Florence Vollmer 620 Willow Glen Drive Lodi, CA 95240 Marie Haffner 301 Mission St. Lodi, CA 95240 Peggy Ambert 4 Spruce St. Lodi, CA 95240 Donald Snyder Elizabeth Farrow 11 Spruce St. Lodi, CA 95240 Fred Ripley 9 Spruce St. Lodi, CA 95240 Roselle Gerzevekie 54 N. Pacific Avenue Lodi, CA 95240 Evelyn Trovinger 1456 W. Tokay Lodi, CA 95242 Riney Bender 729 S. Pleasant Lodi, CA 95240 Steve 8atrilana 421 Almond Dr. Lodi, CA 95240 Jon Smethers 221 N. Orange Avenue Lodi, Ca 95240 Edward Mason 705 El Dorado Lodi, CA 95240 3 Susie Eaparza 708 S. Central Lodi, CA 95240 Ron Fergusin 706 S. Crescent Lodi, CA 95240 S. C. Tarbuck 302 Mokelumne River Drive Lodi, Ca 95240 L. & Ruth Decker 548 Tara Place Lodi, CA 95240 Joathan & Ardella Fandrich 524 Tara Place Lodi, CA 95240 Reinold & Irene Gerzevske 540 Tara Place Lodi, CA 95240 Ben & Norma Wagenman 2200 Cabrillo Circle Lodi, CA 95242 George Danver 2141 Cabrillo Circle Lodi, CA 95242 Vernon Rieger 1205 S. Pleasant Lodi. CA 95240 Leslie Bhehm 7 N. Fairmont Lodi. CA 95240 Myrtle Rieger 1205 S. Pleasant Lodi, CA 95240 Ida Trowbridge 350 Del Mont Lodi, CA 95242 James Western 16941 N. Tretheway Road Lodi, CA 95240 Richard 011enberger 211 Mission Street Lodi, CA 95240 3 Tony Lopez 471 Cedar Ct. Lodi, CA $5240 Carl Rosich 2380 Brittany Lodi, CA 95242 Mae Horst 950 S. Garfield #10 Lodi, CA 95240 Rose Veil 531 Nevins Dr. Lodi, CA 95242 Janet Beckman 7868 E. Hwy 12 Lodi, CA 95240 Roger McCormick 305 S. Daisy Lodi, CA 95240 Bleu Ellis 11303 W. Hwy 99 #33 Lodi. CA 95240 Bertha Schopp 613 S. Washington Lodi, CA 95240 Margaret Long P. 0. Box 751 Lockeford, CA 95237 Lillie Berg 311 W. Turner Road Lodi, CA 95240 Larry Shipman 156 Madera Lodi, CA 95240 Sandra Jeffrey 1220 W. Elm St. Lodi, CA 95240 Hazel Crouson 471 Almond Dr. #84 Lodi, CA 95240 Emily Bechthold 135 Estralita Lodi, CA 95240 LaVera Guenther 1000 Cardinal St. Lodi, CA 95240 Shirley Martell 749 S. Lee Lodi, CA 95240 Catherine McBride 19690 N. Hwy 99 099 Acampo, CA 95220 Jennifer Blighton 1132 Cardinal Lodi, CA 95240 Regina Jolley 1701 S. Mills Lodi, CA 95242 Julie Dawe 44 S. Cambridge Lodi, CA 95242 Kyle Roper 453 LaSalle Drive Lodi, CA 95242 William Harrison 204 N. Cherokee Lane Lodi, CA 95240 Karen Munro 17757 Kennison Lane T^3i, CA 95240 Kevin & Lori Van Steenberge 1208 Devine Dr. Lodi, Ca 95240 Paul Lawrie 2337 Tejon St. Lodi, CA 95242 Robert Brunet 19381 Deer Trail Dr. Woodbridge, CA 95220 Michael Van Steenberge 2344 W. Turner Road Lodi, CA 95242 Jeannette Shoup 7200 E. Peltier Road Acampo, CA 95220 Richard Hogue 420 Flora St. Lodi, CA 95240 Tim Fuller. 1437 W. Rim Lodi, CA 6524.: Frank & Mary Alice Woollett 1011 Pinot Noir Dr. Lodi, CA 95240 Robert Arroyo 216 N. Washington Lodi, CA 95240 William & Shirley Dauer 225 Royal Oaks Way Lodi, CA 95240 Ben Schaffer 207 River Oaks Drive Lodi, CA 95240 Frank Johnson 3016 Park Oak Drive Lodi, CA 95242 Dennis Bennett 1225 Rivergate Drive Lodi, CA 95240 Jesse Rolph 1138 Devine Dr. Lodi, CA 95240 Thomas Reichmuth 1358 Midvale Road Lodi, CA 95240 Mike Bockman 504 Forrest Avenue Lodi, CA 95240 Paul Van Steenberge 1029 S. School St. Lodi, CA 95240 William Byant 508 S. School Lodi, CA 95240 Sam Shands 419 E. Pine St. Lodi, CA 95240 Ralph Fuller 611 Rutledge Drive Lodi, CA 95242 Robert Arroyo 224 W. Daisy Lodi, CA 95240 Frank Castellones 428 Olive Ct. Lodi, CA 95240 Vickie Van Steenberge 1029 S. School Lodi, CA 95240 Helen Tarnasky 1101 S. School St. Lodi, CA 95240 Willard & Barbara Andrews 1107 S. School St. Lodi, CA 95240 Kevin Wingo 1511 S. Mills #131 Lodi, CA 95242 Marion & Kenneth Bond 508 "B" E. Lodi Avenue Lodi, CA 95242 Russell Triolo 1827 Edgewood Drive Lodi, CA 95240 E. J. Ebel 225 Charles St. Lodi, CA 95240 Paul Taormina 2225 Jackson St. Lodi, CA 95242 Terry Hieb 863 Bel Air Lodi, CA 95240 Micki Schultz 506 Plum Ct. Lodi, CA 95242 Steve Thomas 1250 S. Sunset Lodi, CA 95240 Michael Kozlencer 1337 S. Crescent #3 Lodi, CA .05240 Bernard Quesada 852 S. California Lodi, CA 95240 Brenda Weber 905 Rutledge Dr. #1 Lodi, CA 95242 Kandee Stone 1028 W. Turner Road Lodi, CA 95242 Bryce Quarnstrom 1432 Reiman St. Lodi, CA 95242 John o& Norene Taddei 1433 Graffigna Avenue Lodi, CA 95240 Mary Strickland 1919 Short Avenue Lodi, CA 95242 Nancy Bender Eugene Bender 1420 Reiman St. Lodi, CA 95242 Donald & Bette Fuchs 1415 Reiman St. Lodi, CA 95242 Lita Pattison 1409 Reiman St. Lodi, CA 95242 William & Salomina Hall 624 N. Pacific Avenue Lodi, CA 95240 Ivan Bender 1343 Holly Dr. Lodi, CA 95242 Hazel Allen 134 Holly Drive Lodi, CA 95240 3 j James & Janet Riley 1401 Ayers Avenue Lodi, CA 95242 Roy Metcalf 1405 Reiman St. Lodi, CA 95242 Donna Chandler 1406 Reiman St. Lodi, CA 95242 J. N. Russell 342 Bella Vista Dr, Lodi, CA 95242 Ruth Havlina 1436 Reiman St. Lodi, CA 95242 Ray Pearrow 1522 W. Lockeford St. Lodi, CA 95242 Floyd & Doris Weisenhaus 1431 Reiman St. Lodi, CA 95242 Stuart Pattison 1409 Reimna St. Lodi, CA 95242 Priscilla Warnstrom 1432 Reiman St. Lodi, CA 95242 Julie Rutledge 2409 Rockingham Lodi, CA 95242 Stanley & Jean Nicholson 2240 Burton Way Lodi, CA 95242 Val Schwartzenderger 10 N. Allen Lodi, CA 95242 Robert Peterson 2201 Oxford Way Lodi, CA 95242 Cindy Sluchen Alice Schwarzenberv�: 10 N. Allen Dr. Lodi, CA 95242 Viola La Croix Clyde Pearson 335 Del Mont Lodi, CA 95242 Samuel Teresi III 342 Del Mont St. Lodi, CA 95242 Charles Trowbridge 350 Del Mont Lodi, CA 95242 John Schook Jr. 906 Kirkwood Dr. Lodi, CA 95242 Warren & Hilda Mantz 424 B. Lodi Avenue Lodi, CA 95240 Rolf & Arlene Graves 15 N. Cherokee Lane Lodi, CA 95240 Denise Ray 230 1/2 S. Lee St. Lodi, CA 95240 Erma Smolniaky 509 Windsor Dr. Lodi, CA 95240 Eda Ellison 2103 W. Vine St. Lodi, CA 95242 Beverley Snider 305 Hilborn Lodi, CA 95240 Mabel Price 433 E. Oak Lodi, CA 95240 Stanley & Thelma Harkness 700 Cardinal Lodi, CA 95240 Berney Tonn 1030 Lloyd St. Lodi, CA 95240 Deborah McCallie 533 E. Elm St. #6 Lodi, CA 95240 Shirley Gorden 847 N. Cluff Avenue Lodi, CA 95240 Don Lillard 315 Cherry St. Lodi, CA 95240 Traci Green 21 N. Washington 84 Lodi, CA 95240 John Anderson 608 S. Central Avenue Lodi, CA 95240 Rebel Young 744 S. Central Avenue Lodi, CA 95240 Arvilla Kreiter 305 E. Vine Lodi, CA 95240 Colleen Dixon 333 Hilborn St. Lodi, CA 95240 Keith Land 511 Charleston Way Lodi, CA 95242 David Warner 711 Willow Glen Drive Lodi, CA 95240 THIS IS IT!! Downtown Revitalization and Cherokee Lane Improvement Special Meeting of the Loi City Council Tuesday December 13, 1994 7:00 p.m. Lodi City Council Chambers Carnegie Forum 305 West Pine Street, Lodi AGEN DA • Presentation of Consultant's Report by Michael Freedman • Central City Revitalization Task Force Report and Recommendations • Comments by Public • City Council Action MEMORANDUM, City of Lodi, Public Works Department To: City Manager City Council From: Water/Wastewater Superintendent Date: December 22,1994 Subject: Misleading Statements to City Council by Mr. Clayton Sayler The Public Works Director requested a response to comments made by Mr. Clayton Saylees at the Special Meeting held December 13, 1994. Mr. Sayler stated the WaterJWastewater Division is responsible for the Toss of a tenant at 35 North Sacramento Street because of a plugged sewer problem. The following summarizes activity leading up to Mr. Sayler's statements. On June 15, 1994, the business owner/manager of Disco Down Soul, 35 North Sacramento Street, called the City complaining of a plugged sewer. Staff found the Domestic Sewer in the alley west of the building (behind 35 North Sacramento Street) flowing normally. Staff informed the manager of their findings. Staff learned that the building's sewer lateral runs easterly to Sacramento Street. City staff then reviewed the plumbing under the building. Staff verified that a sewer lateral exits the building toward Sacramento Street and apparently ties into the Industrial Sewer line in Sacramento Street. Restroom waste is not allowed in the Industrial Sewer and the only Domestic Sewer is in the alley.. Staff contacted Mr. Clayton Sayler, the building owner, for any information regarding this lateral flowing into the Industrial Sewer. He stated all his buildings had been re -plumbed about eight years ago and this service lateral possibly routed east at that time. Staff indicated they would return within a week to dye test lateral to determine exact connection point. After verifying the 4" sewer lateral connects to the Industrial Sewer System. staff again contacted Mr. Sayler. Staff informed him of our finding and directed him to contact a plumber and reroute the plumbing into the Domestic Sewer promptly. Mr. Sayler indicated he would. The attached follow-up letter dated July 19, 1994, restated the City's position and provided Mr. Sayler 45 days to reroute his sewer lateral. On July 29, 1994, a field supervisor and I met with Mr. Sayler to discuss how his plumber could proceed. We offered the consultation services of our staff to make the rerouting as low-cost and as painless as possible. Staff offered this consultation because we had gained considerable knowledge about Mr. Sayler's existing plumbing during our investigation. Past experience shows this type of consultation usually saves the customer hundreds of dollars or more. On August 17, 1994, a staff supervisor stopped by Mr. Sayler's barber shop. According to Mr. Sayler. his plumber, Henderson Brothers, had not begun work because of their busy schedule. J %Mor ME M005 DOC Memorandum, City of Lodi, Public Works Department December 22, 1994 Page 2 On October 26, 1994, a staff supervisor again stopped at Mr. Sayler's barber shop. Staff learned that Henderson Brothers still had not begun work. Staff also noted that Disco Down Soul, tenant at 35 North Sacramento Street. had vacated the building. A week later, staff asked Henderson Brothers for an estimated start -date on the work at 35 North Sacramento Street. Henderson Brothers indicated that Mr. Sayler had not made contact or scheduled any work. A nephew of the former Disco Down Soul owner is a City staff member. This staff member learned that Disco Down Soul vacated 35 North Sacramento Street because of the increasing vagrancy problem and not because of any sewer problem. Around December 1, 1994, staff informed Mr. Sayler that the City would plug the service line into the Industrial Sewer at the face of curb within two weeks. Mr. Sayler informed us this was not a problem because his tenant had moved out. On December 13. 1994. a City maintenance crew plugged the service lateral. To our knowledge, Mr. Se; :er still has not rerouted his service lateral. We intend to bill Mr. Sayler the $200.00 disconnect fee discussed in the attached letter dated July 19, 1994. 14A/C- n E. Forkas ater/Wastewater Superintendent FEF/rs Attachment cc: Public Works Director Economic Development Coordinator Lodi Downtown Business Association Mr. Clayton Sayler CITY COUNCIL. JACK A. SIECLOCK, Mayor STEPHEN) MANN Mayor Pro Tempore RAY C DAVENPORT PHILLIP A PENNINO JOHN R. (Randy) SNIDER Mr. Layton Sayler 1034 ke Home Drive Lodi, C 95242 CITY OF LODI CITY HALL, 221 WEST PINE STREET P.O. BOX 3006 LODI, CALIFORNIA 95241-1910 (209) 334-5634 FAX (2091 333•6795 July 19. 1994 SUBJECT: \ Unauthorized Wastewater Connection to Industrial Sewer System THOMAS A PETERSON City teenager JENNIFER M PERRIN ^ City Clerk BOB McNATT Gtr Attorney It has come to our attention that your property's domestic wastewater service lateral at 35 North Sacramento Street is connected to the City's Industrial Sewer System. understand that Mr. Martin Jones, WaterJWastewater Supervisor, has explained that this connection must be rerouted to the domestic wastewater system at the rear of your property. As you'll recall, extensive domestic wastewater piping rework was accomplished several years ago to allow the building of storage facilities. Had we been aware of the existing condition, we would have required your unauthorized connection for 35 North Sacramento Street be brought into compliance at that time. The Industrial Wastewater System does not have the ability to treat the type of waste your business is discharging,therefore the unauthorized connection must be abandoned and reconnected to the domestic wastewater system in the rear of your property. This should be accomplished within forty-five (45) days from the date of this letter. When this work is completed, the City will make the proper disconnect from the Industrial Wastewater System in North Sacramento Street. The $200 disconnect fee the City normally charges for this work could be waived if the above work is completed within forty-five days. If you have any questions or if we can be of assistance in this matter, please contact me or Mr. Martin Jones at (209) 333-6740. ran E. Forkas Water/Wastewater Superintendent FEF/dsg cc: Public Works Director Supervisor Martin Jones