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Agenda Report - May 29, 2001 B-01 SM
SPECIAL CITY COUNCIL MEETING TOPIC: To Review Downtown Lodi Business Partnership's Significant Expenditure Request Tuesday, May 29, 2001 5:30 P.M. Name ryi, icy z c.,L /1777 aCL._ ] Attendance Sheet TITLE / AFFILIATION 13, KCLIA.? h. -2h .P2‘43.1e7,,e/0/...#4=7 Lock Business Address 5 c,, /2-/ Cth3iJ S, sc,44,4.7s,4 iedee07b/../e40/Zell,e2/ j.. RiZe •CZL e /.1 (u) /9L;iLe-, i4 2 Alitize X • Phone 33414S- - / Name SPECIAL CITY COUNCIL MEETING TOPIC: To Review Downtown Lodi Business Partnership's Significant Expenditure Request Tuesday, May 29, 2001 5:30 P.M. t_• Attendance Sheet TITLE / AFFILIATION Business Address Phone May 24, 2001 To the Honorable City Council City of Lodi Mayer ---Alan Nakanishi Susan Hitchcock Keith Land Phil Pinning Emily'iioward Lodi, CA 95240 Dear Council Member: Prior to our scheduled Tuesday May 30th meeting ---to consider the DLBP's budget request, I wanted to give you some additional items to ponder over the weekend. I am going to keep this simple and brief ---and try to present a clearer picture about the Downtown Lodi Business Partnership (DLBP)---than perhaps you already have. First, what is the DLBP, and why are we in existence. • Above all, we are an IMPROVEMENT DISTRICT ---specifically created by the Council --at the request of the business people who choose to tax themselves in the form of an assessment ----to administer yours and theirs ---"Community Shopping Center." Here are some of the administrative functions— o Collect assessments (NOTE—vast majority of other cities provide this service for the Downtown organization) o Process over 400 calls per month from the community, merchants, city officials, parties interested in Downtown locations, and outside people calling about various events. o Plan and implement six major events --including Parade of Lights, Beerfest, Kiddie Parade, Halloween Community Kids Day, and others. o Administer parking ---in cooperation with the City--YES---we do have a serious parking situation in the Downtown core. o Plan and run the 16 week Farmers Market o Holiday decorations Downtown o Review all street events ---approve or disapprove ---anything that occurs in the district ---by agreement with the city --- o THIS IS A PARTIAL LISTING PAGE 2OF3 • Secondly, we are like a shopping center management group ---we help the merchants run their marketing and advertising programs. The DLBP is --the management of your Community Shopping Center. Next, why do cities fund these types of organizations --BECAUSE— • Public/Private organizations operate more efficiently—from the standpoint of -- cost, implementations of projects, better acceptance by the business being assessed. If the city were to manage the Community Shopping Center --the staffing cost alone would be more then double. • Cities themselves ---from a historical stand point ---created the need for this organization by allowing run -away development of private strip malls, and super malls, and in the process abandoned their downtowns. Since most seats of government are in downtown areas, it was like shooting one self in the foot. Here are some additional points for your consideration--- • There seemed to be the perception that the ---THE BEAR PROJECT— was only a city project. NOT SO! It is a Public/Private cooperative ---WIN-WIN effort. Cynthia Haynes. certainly deserves a lot of credit for getting this going. The research was started on this by Cynthia approximately a year before the collaborative effort began --she did all of the initial preparation. Back in October or November, Cynthia and Shawn Mazzanti, Vice President of Bank of the West -- who was the DLBP's President at the time, got together to form the Win Win Bear project between the City and the DLBP. Bank of the West also became the lead corporate contributor to the project ---followed by many others. Cynthia, in her report to the Council in May, specifically mentioned this partnership ----however, I was remise in not being at that meeting to also emphases our participation in the project. • FARMERS MARKET --This should not be considered in the event category ----this is ---an on going weekly, community activity. social gathering. business happening. The difference is, events generally happen on one or two days and are complete -- the Farmers Market goes for three and a half months on a continuing weekly basis. It is designed to appeal to just about everyone in our beautiful city. The DLBP has made this a premier Farmers Market & Festival in Northern CA ---per John Tecklenberg, and other farmers ---who see a lot of them. PAGE 3 OF 3 • NEW EVENTS --First, if there are going to be any new events—(of which we are starting one more this summer), we are going to need even more city funding to get them off the ground. Our current events have maxed out our staff time and partnership resources. Second point, I had an existing ----excellent foundation of events ----when I came on board—and I improved on everyone of them. Improvement from the standpoint of better organization, increased attendance -- double in some cases—, to making more profit. • Finally—please keep in mind, the downtown is ---YOUR COMMUNITY SHOPPING CENTER ---Lakewood mall, Wal-Mart, or other strip mall's are not. They are_priv.ate_developments---Downtown's are a creation and the resnonsibilitv of"the Citv t�avF _ :..; . i■ --an he Citizens o *hp mnnunity. Asa community leader, this area, the Downtown, is qr--and your fellow council i ers responsibility. You, and by you, the City Government, have a simple choice. You have invested over 25 million dollars in your --Community Shopping Center ---it is still under construction. and growing. You need--someone/or group to manage this Center. Do you use the DLBP----with our short, but successful track record, or do you hire a city employee --probably at twice what I am making in direct salary and benefits---- to run your Center? I sincerely hope that you consider these facts and keeping an open mind on our funding request. Sincerely, Lewis f. Van Buskirk, Executive Director PS Of all of the private groups that you have funded, no one has brought more people Downtown, or given you, and the tax payers, direct measurable results than the DLBP. We have provided more direct benefit to the citizens of our community, and represent the largest single group of merchants in Lodi. 11. DOWNTOWN DOWNTOWN LODI BUSINESS PARTNERSHIP { LODI CITY FUNDING OF THE DOWNTOWN LODI BUSINESS PARTNERSHIP ----FISCAL YEAR 2001-2002 The Downtown Business Improvement District ---is the central core of the City of Lodi. Like any city, the Downtown.area is the City's heart. soul and face. The Downtown Lodi Business Partnership—(DLBP)---is the partnership creation by the private sector business in this core and --- The City of Lodi. Together with the land owners, and business investors ---we have created a first class—#1 by a vote of the public ---shopping area. However, we still have a lot of work to do!!!! The PARTNERSHIP works as follows ---The City basically owns the infra structure ofa large "shopping center," spread out over many blocks, instead of being concentrated in a grouping of buildings which traditional shopping centers, privately owned, are formatted. This shopping center is called ---Your Downtown. Along with the businesses and merchants ---being represented by the Downtown Lodi Business Partnership (DLBP)---the City staff manages the, maintenance of the streets, sidewalks, parking lots, trees, etc, sets up rules for events, and works with the DLBP on the many norm 1 business situations that arise on a daily basis in our "Downtown Shopping Center." For the last year parking—has been a major joint issue, with the DLBP handling the assigning of the parking permits, complaint, and compliance coordination, and merchant input. This has been a major undertaking ----and will continue to be for the remainder of this year. The DLBP has been in existence for a over two and a half years. The first nine months were mostly spent in organization and volunteers starting various events and keeping old events going. We hired a fulltime Executive Director in June, 1999 ---and much has been accomplished during these first two. years ---this last year was significant from several standpoints-- • Every event improved in attendance and operational success --over 60,000 attended events in our Downtown area. • Continued working with City stab on---PARKING--came up with unique solutions to help manage the current limited parking spaces. • Light's on School Street ---even with the beginning of+the energy crunch, this was a major addition to the ambiance of the holiday season for our Downtown. • � Worked with City jtaff on Gov. George Bush visit. P.O. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX (209) 369-8053 Office located at 4 W. Pine Street, Lodi (corner of.Pine c(r Sacramento St.) e-mail: d/bp@mindspring.com DOWNTOWN DOWNTOWN LODI BUSINESS PARTNERSHIP 'moi LOD1'AR • Continue to work with the City on Economic Development. Our committee provides guidance and input to,the Cities Economic Development Director. • Marketing of the Downtown has been mainly through our --major events ---Farmers Market, Parade of Lights, Kiddie Parade, Beerfest, and others. We have also started talks on joint efforts with the Wine Marketing Group and the Lodi Visitors & Convention Bureau. • Our call volume has increased to over 400 calls per month on various Downtown issues—merchant concerns, consumer inquiries, Farmers Market & Festival, street events, Parade of Lights. • Assist and mediate member to member disputes and business disagreements various situations. • Coordinate with the City Staff to manage non DLBP sponsored community event request for Downtown area. 1 The above list reflects the current and ongoing programs and situations, and is by no means all inclusive. Our basic marketing plan, will continue to use events as the major marketing tool of the Downtown. • We have also set up monthly cooperative advertising program ---this is where the merchants pay for their individual ad ----the DLBP set's the theme and pays for the header. This is a major benefit for the small merchant. Continued City funding is crucial to the success of this organization ----and will be for sometime to come. You cannot rebuild in three years what it has been over twenty five years of deterioration and neglect. Downtown's every, where will never be the same ----those who think this way are living in the past. The Downtown that we are just beginning to rebuild, will only slightly resemble -the Downtown areas of the past generations. That's as it should be ----business -i no longer conducted as in the past. What we can, and are doing is to preserve the good things of the past generations, and blend them with the new concepts P.O. Box .1565 Loth, CA 95241 (209) 369-8052 FAX (209) 369=8053 Office located at 4 W Pine Street, Lodi (corner of Pine c4 Sacramento St.) e-mail: d/bpemindspring. com DOWNTOWN DOWNTOWN LORI BUSINESS PARTNERSHIP 1-4 LODI There is not one city that we can give you as an example, that does not fund it's Downtown organization ---and in a lot of cases, has for many years more than our city. The most successful ones ---Sacramento, Stockton, Davis, Pleasanton, Chico, Modesto, Palmdale, Walnut Creek, and many others ---continue to fund their Downtown organizations. Most, if not all, of these cities have increased their funding levels, over the years.. Our success ----the City of Lodi, and the Downtown Business Partnership, working together ----is just beginnirig.. If imitation is any gauge of that success ---the Cities of Manteca and Tracy are looking atsour example to duplicate ----then we are doing something right. Our businesses in the "Downtown Shopping Center" pay a mandatory assessment ---unlike their counterparts in the traditional shopping centers. Most do so gladly, recognizing the tremendous benefit of doing things on a cooperative basic that cannot be accomplished individually. Our Downtown continues to change for the better. With the 12 Plex Theater, and the Parking Structure scheduled to open this year, we are seeing, and will continue to seer --many new' businesses added to our Downtown Community Shopping Area. Many out of town business - owners ask the question ----"Does your city have a Downtown Organization°" ---they recognize the importance of this important key to Downtown Success. ----- WE ASK FOR YOUR CONTINUED FINANCIAL SUPPORT. REGULAR FUNDING REQUEST $60,000. P.O. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX (209) 369-8053 Office /oceed at 4 W Pine Street, Lodi (corner -of Pine d Sacramento St) e-mail: d/bp@mindspring.com Budget - Projected Year Ending June 30, 2002 BUDGET Kit/1Y 1`., INCOME Assessments $36,000.00 DLBP Fundraising Events $85,000.00 Farmers Market $18,500.00 Beerfest $22,000.00 See's Candy $30,000.00 Parade of Lights $11,000.00 Collectible Event $2,000.00 Kiddie Parade $1,500.00 TOTAL,. INCOME TOTAL ;CASH' .• EXPENSES General Administration and Overhead Staffing - Payroll and Taxes $57,500.00 Executive Director and Administative Assistant Office Rent $5,800.00 Telephone $1,400.00 Insurance $3,500.00 Accounting $3,400.00 CDA Dues and Conferences. $900.00 Business Promotion $900.00 Stationary,Supplies,Postagi $2,100.00 Office Equipment $2,500.00 Computer Scanner Desk and Chairs Copier Miscellaneous $1,500.00 TOTAL GENERAL A©MIN $TRAT)QN ,AND OVERHEAD $U1-Yti`I"ALHA NUS GENERAL` AMON :A.ND.. OVERHEAD MARKETING TOTAL ...MARKETING ADVERTISING Newsletter $1,600.00 Based on 8 including postage Kiosk Updates $1,500.00 Map and Directory Brochures $8,500.00 Membership Mixers $400.00 Special Membership Notices $500.00 Event Mkting and Coordinatic $8,000.00 Holiday Decoration $4,800.00 Installation of Bows and Tree Lights Miscellaneous $3,000.00 Special Events Promotion$2,000.00 General Advertising $32,000.00 Includes cooperative ads once per month, billboards Event Advertising $37,000.00 TOTAL .ADVERTISING., ,. TOTAL ADVERTISING AND MARKETING: SUB-TOTAIAINUS ADVERTISING AND 'MARKETING CITY FUNDING....., ... ENDING CASH BAiLANCEIREEERV)w ;$I950O O0 $80,300.00 $0G 0O0':00= :$99,300 G0. 861%000.00- $23,200.00 4;I;p0$ 06 (12500.00 ovO'Tow N DOWNTOWN LODI BUSINESS PARTNERSHIP . LOD1 - ' irl Budget Assumptions & Special Notes—Ending 6/30/2002 INCOME SECTION Assessments ---We have projected a modest increase based on the Theater, and at least 20 other new businesses. We are anticipating three new businesses in the theater complex, two businesses with the old First Interstate Bank Building, along with four new businesses already operating since the first of this year. Budget amount $36,000 Fund Raising Events ---For the last two years the DLBP has had great improvement in all of their events ---not only from a financial stand point but from the general public's perception, and acceptance of our Downtown Business Merchants. We have added a summer time event, and plan to start a spring event on a beginning small scale. Our events are as follows— • Farmers Market $18,500 • Beerfest 22,000 • See's Candy 30,000 • Parade of Lights 11,000 • Collectables Summer Show 2,000 • Kiddie Parade 1,500, Total Event Income $85,000 • P.O. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX (209) 369-8053 Office located at 4 W Pine Street, Lodi (corner of Pine d Sacramento St.) e-mail: d/bp@mindspring.com Ij OW . OPV r DOWNTOWN LODI BUSINES$ PARTNERSHIP LODI MARKETING --The marketing portion of the budget includes $1,500 for the continues updates of the Kiosk's ---posting of community events, and maps of the locations of Downtown Merchants. Another increasing item of importance, is the printing and distribution of Downtown brochures, indicating parking, interesting places to visit, restaurant listings, and other points of interest to the public. These will be distributed through our merchants, and the Lodi Visitors Center, and other city and community facilities. Budget amount of $8,500 will allow for the production of up to 15,000. Event marketing & coordination---- is critical to the continued success, and growth of our major events ---the Farmers Market & Festival, Beerfest, and the Parade of Lights. Many of our farmers, who travel to over 30 other markets, voted our as one of the top five in Northern California. The Parade of Lights, received major area wide recognition, and was replayed on Cable TV for over 40 hours of viewing. Up to 30,000 people attended the event last December, with over 75 entries. We had our first national entry ---Coca Cola Light truck ----and are expecting two other major corporations to participate this year. This is not only great for Downtown, but the entire City. This budget amount is $8,000. P.O. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX (209) 369-8053 Office located at 4 W Pine Street, Lodi (corner of Pine d Sacramento St.) e-mail: dlbp@mindspring.com DOWNTOWN DOWNTOWN LODI BUSINESS PARTNERSHIP 1 ADVERTISING—The general advertising figure of $32,000 is based on the following Once per mouth of our current cooperative advertising Three times per year general listing advertising Bill board advertising Two insert ads for general promotion & image building Radio Advertising TV Major Channel—in possible conjunction with other organizations i.e. Visitor & Convention Bureau, Wine Marketing Group, Chamber of Commerce, and others. The Event advertising of $37,000is specifically related to — Farmers Market $ 10,000 Beerfest 9,000 See's Candy 5,500 Parade of Lights 6,000 Kiddie Parade 1,500 Collectables event 2,500 Spring Event 2,500 a TOTAL MARKETING AND ADVERTISING $99,300 REQUESTED CITY FUNDING -----$60,000 P.O. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX (209) 369-8053 Office /orated at 4 W Pine Street, Lodi (corner of Pine d Sacramento St.) e-mail: d/bpc'mindspring.com Roger Coover P•esident & ublisher, The Record 20� 01 j5 THE RECORD'S BEST Award of Excelle n ce Community went Parade of rights The Record, Lodi congratulates you for being chosen by area residents as The Record's Best in Lodi 2001 You were selected by vote as the people's choice in your specific Line of business through a non-scientific poll of Record readers. We are proud to make this award on their behalf. The Record If You Read It, You'll Know. March 28, 2001 EXHIBIT C Downtown Lodi Business Partnership Benefit Fee Schedule ZONE A ZONE Retailers and $200. (1-3 emp.) $100. Restaurants $300. (4-6 emp.) $ 150. $400. (7 + emp.) $200. Service $150. $ 75. Businesses Professional $100. $ 50. Business Financial $500. 6500. Institutions Note: Retail and restaurant businesses will be charged on size which will determined by the number of employees, either full-time or the equivalent made up of multiples of part-time employees. Business type definitions: Retail and Restaurant: Businesses that buy and resell goods, examples are clothing stores, shoe stores, office supplies as well as businesses that sell prepared foods and drinks. Service Businesses: Businesses that sell services. Examples are beauty and barber shops, repair shops, lodging, most automotive -oriented businesses, entertainment businesses such as theLters, etc. Professional Businesses: Includes Architects, Engineers. Attorneys. Dentists, Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage Brokers and most other businesses that require advanced and/or specialized licenses and/or advanced academic degrees. Financial Institutions: Includes banking and savings and loan institutions as well as credit unions, etc. .LN31,12A011(114l a z z T 444▪ 1 710 11 237 71 227 •11 116 111 at Oall.lgi*E .6:1271 317 31 1711 :.700 �YI�JIC��I E !0!0 111 .2. 110 100 1y 7r�•�. . 11 111 100 101 I'I • 1 sox .17 .06 .01 a 1 HIPS ST EOM cam w.. .01 e -1/177 11, 71 717 3, 7,1 X* 700 7a 700 701 v -.100-0B0-3000 13 ti= p x 711 111 ,e. Lj krit 420. r11'20•u .30.27 .17 .11.11 .07 401 IRV 127 710 3$0 717 1'1 710 u 012.2) 70. 307 1 7711 7a 1, 7! 701 .27 .0. .21 .11 .11 .a 4133 .02 .01 7» 110 711 71. 717 730 700 EFBtiiA 'CM miliintu•awl MEEMIN2 2 112 !tom .ear+ x i , I .,!1 0 700 111'. 121 School St I � Sacramento mai r (I a 2 Main 101 I0 I St. 1•64a.14.141. 110 121 110 som 101 Rae 631 ■ .7 a7 .21 414 .11 ♦11 • .0.1 .07 72 Illti i.... - .07 721 710 707 3 7h 707 US 2,7 If .7 •1 .1 . .0. 721 31. 11e 700 702 CHURCH ST. IOU 11. 111 Schoo St. r h7 11 7® P g- J .72 .�, .70 .2. .1! .1. .17 . .11414/413. .7• -22 401 177 y11 fn 707 701 O� r MO .s .70', 71.E 310 710 .11 201 2,1 .51 Sacramento St. mil Om 11111 r MD .. &AR .+Q. r - 0111 .7 2, !2 IP I TY Main St. 111 1111 smacroN sr. 111 t 110 107 111 11$ 111 sable and vibrant central core [s an economic tool and import= to e City of Loin overall ausiness attraction efforts" Presentation to t Lodi City Council May 29, 2001 e organization heg voluNteer organhzatiOn Iinown as the Lodi Downtown Business Association. They were the foundation of the current Partnership. • In 19981the Lod Downtovm Business Partnership (111,BP) was formet The ®otiwn Loll Business Partnership was embodied to Rromote eieffilide ittlikaotadiii of Downtown Lodi and Hi niaintain its economic t on anaftohut basis 'MISrn be accownnsh d by 1. Encouraging development of new businesses wiiie retaining and revdalizin9 existing businesses, 2. Promoting retail activigt by creating and maintaining tonality enriro entthri coardiadvertising and awn events and 3. Serving as an advocate for eowntown businesses in dealing with !veal gover entt maintenance projects; tine uiedla, and the general piilc. Pap3 Press trieeu ue teiB MyCepa Ras ft 2911 . Dub Parade, Parade Id Wits. Fanners Market, liortett, aid Sake Events - metered aresediuder thee*, dots By providing an- attractivc.safe and clean environment for people to shopand dine. By esisy Bauer: and Tree lights te enhance the Illamtswe area. 2000 was the first year for tree lighting hi 11011MUM The DLBP pall approximately $1,500 last year. This • year may be higher.• Kiosks Very popular for groups that are promoting Lodi area MISERS. Paso 5 Presembmbatm the bmB =BMW lay 29,211•1 Pagel Reseal'Mats Se tee alty Candi I1?22I1 Cable • Bailie • Fivers and Posters Paw 7 Penultdm Is lbe Lad Cilv Cenci May WM Pagel Preseatagsa to tie Iledi egyeageell Mag 2e. net Downtown Lodi is an important part of a triangle that kelps support toauism, cultural, and leisure actinides. nie! Presentee le $e WS Menge Establishing a parking committee ng of approximately 12 people Meeting on an as needed basis Create a new parking map/brochure at a cost of $8,500. This Includes printing and distribution Educating the business and property ewers, and employees. The DLBP Executive Director administers die program in conjunction 'Atli the C1Ly. , " 4.4f • ' • 774,44 = ^ time consuming iliinng quarter. Forces Executive Mrector to become a hill collector, sometimes 4,t damaging the relationship. • Out of 8 BIA's of our size surveyed: the city provides billing and collect • assessment fees in 6. hien Presestan to the lel en Caul Ibv 2It 20111 • Parking Committee . ResseesRdetarue.wanpieliab t.ttIkethe .ilaswaled iwrttewerthetatles` M Rada dterwMe WUXI epic givetrat sessUsdJ.s li rMewa: Economia Ievetannient C� . gliveoldiel! prem ■ &et hr tleratterrs ties: Watts Me* • with City SIM • BeerfestCommittee • e ter elawring and ceedleatedIkeaeural Beeriest. This evdraws Wadyi,SN- l.9llpeetie N the eewnwe wet • Parade of Lights Committee Respearble Wen M the west pepelar ems hr tela Brews Mr MISpeople OMR ail the Nwitnwt area,. ties reliant atm. • Imsetsment Classifieatlon a Review Committee Resemble ler Ike itraper et all Itesktesses. Reviews parish, ease acmes dsssiati.e sal Ines ewes • Farmers Market Committee Resilessilde tutheIdan11111111R weekly operation el the pp*, Fanners Martel. This event grin villinaltati7NO-3 N0pepk mitt te the tiewlews area. tett Ptomain ease h001110‘0111110g..:: collec. administration. member • allicernsiniolififfit newtlettgr„ correspondence, •.new meinher pagkekiluarteitit • nieetings, mid- _- muck much more. Office NOVI'S: Monday througli Friday, (lam to 5pin • Executive Director is Ole DOVIMMIIIM Point person for •all media requests Palm 13 ateTeu*m.utetW MN Cavemen ft MO ftle14 rtmatkudeftemd MUM • now Thornton - NoWs Attic • Man Goldberg - Formers a Iherchams Bann eetmon l� BOM Numbers ' o- } seem tuesda o e • chuck Biggs -giant. �e4 month Loa •Will Bie-Treasurer- Dunne t man0h oa Apt oi`hS ehriseao an as heeded basis, rcre 9 Each board member - T�Ne E rein g renov - > ,f j} spends approximately TIN IVS 9 ,'ro ft 6-10 hours per mouth Shawn Mazzanll - Pas Re'e dent- Nath[ o thh West W BLBR business ht Nt�S-Thermo ®Biwa we are surrey iBNkingr <w0 hour - l©hn Bored = loud Bert board members due leaieIers work related Greg Sofigan - VaNev PWOII resignations. IAi�e laPen�a - Taite�s of ftle14 rtmatkudeftemd MUM • now Thornton - NoWs Attic • Man Goldberg - Formers a Iherchams Bann Feb Events & Promotions Clearance Sales Valentine's Day President's Day .ppo .... flyv Easter Promotion Street Faire Seam -ice Sales Valent ne's Dey erident's D y ;Spri Fling,(March 23 & 21) Easter Promotio i. , $ reet Faire (May 6). DLBP Promotional Calendar 2001 March May Mother's Day Farmers Market A&W Rootbeer Festival & CoUectible Beerfest Sidewalk Sales/Window Decorating Kiddie's Parade [Columbus Day Sales Halloween Wine Tasting Christmas Open House Parade of Lights Holiday Season Santa Santa's Village tNon-Media Activities !Brochure (Revised quarterly) 1Lodi Adopt -A -Child New Merchant Welcome • As needed Mbther's DR/ Promoti Farme s Mkt . A&W (Jul/ 14): m Aupust Solotember October x. November Decenter Street Faire:(Oct 7) Beerfe it (Aug 11::) Sidewilk Sale Sept 13-14-16; l'Kiddie 13 Parade (Sept 15) Columbus Lay Sales Oct 5-6-7). H alloween (Oct 31) 4IAne Stroll 'Nov 4) Christi -gas OpsnOcuse (Nov 25) Parade oILigt ts (Nov 29) Hohday Season Sinta(Pec9- 6-23) ;6 intais ‘/Illag:i Dec 20-21-2? X 110Y-24-01 r19 :35 HM M_ PERRY, CREH- I VE_ ..ER'J I CE irsn l I a 11.0...c. inn.> au c , ,.,+ .r, a. r ,.�, ..r, -a , .+LIc !M.= 209 3688557 ArsimmillImmalimmillmommimommimmonmouriminimmimillonner OvtC(9.'°. it's the place to be farmers' Market ex,!1 A Experience Opening shopping and Thursday { Night dining In u quaint 4.. and unique c'Ttr11osphoru . 1/0 right hero In your linin) y',wr Icienil1 .'inti ii 'rock (Hid � t C'fhtil} JVWr'. 111 V/ (1' fc]•I(.flle v sort, Anil :.ne,:kf'i'.. June 14th, 5:00 -busk, School St. held in conjunction with "The Bear Comes Nairne" Ceremonies begin at Bpm at the Arch own backyard... ig? downlown Ionil... Wine tomili j wi h tht local wineries Enjoy ellertnr nurni, food, frvlt, and fun! lir.7r kr 7,, rt pp. sl„ 7, It's the place to be! Bank of the West City of Lodi DLBP ,Sf.nu.", n! fir the I Ma..mrorrr: l nrr: bre u:r„ Rtrrrr<r VIII,' -c1_11J1 1/-I1 11 c+,!,'rl1'I 11,: 11 ycy.eft. inir.rested ill parr,r;pacing as a Farmers Market Vendor please contact. L, w Vtm Au;krrk (2r)9} 369-8051 r} Po:iGE : 1 P. 01 11..V-29-01 00_29 011 M_PEPF"r'_ t..P EiiT I' E_RE=F,+ICE 209 3603557 P.01 Farmers' Market Opening Thursday Night June 14th, 5:00 -Dusk, School St. Held in conjunction with the ceremonies celebrating the return of the Arch Bear! "The Bear Comes Home" Ceremonies begin at Bpm at the Arch C'mon down in your favorite shorts and sneakers and cnjoy food, fun, friends, and family! Bear Restoration Sponsored by: Bank of the West City of Lodi DLBP IIH1-29-2001 TIDE 08:00HM ID: PAGE :1 Dial-A- Ennius et sapines et fortis et alter Homerus, ut critici dicunt, !eviler curare videtur, quo promissa cadant et somnia Pythagorea. Naevius in manibus non est et mentibus haeret paene recens? Adeo sanctum est vetus omne poema. ambigitur quotiens, uter utro sit prior, aufert Pacuvius docti famam senis Accius alti, diciturAfrani toga convenisse Menandro, Plautus ad exemplar Siculi pmperare Epicharmi, vincere Caecilius gravitate, Terentius arte. Hos ediscit et hos arto stipata theatro spectat Roma potens; habet hos numeratque poetas ad nostrum tempus Livi scriptoris ab aevo. Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compares, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et lova iudicat aequo. Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri debet an inter vilis atque novos? Excludat iurgia finis, "Est vetus atque probus. centum qui perficit annos." Quid, qui deperiit minor uno mense vel anno, inter quos referendus erit? Veteresne poetas. an quos et praesens et postera respuat aetas? Iste quidem veteres inter ponetur honeste, (209) 000-0000 qui vel mense brevi vel toto est iunior anno. Urns permisso. caudaeque pilos ut equinae (209) 000-0000 paulatim vel lo unum, demo etiam unum, dum cadat elusus ratione ruentis acervi. Trolley Si meliora dies, ut vina. poemata reddit, scire velim, chards pretium quolus arroget annus. scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri debet an inter vilis atque novos? Excludat iurgia finis, Est vetus atque probus. centum qui perficit annos. Quid, qui deperiit minor uno mense vet anno. inter quos referendus erit? Veteresne poetas, an quos et praesens et postera respuat aetas? 0:00 a.m. Isle quidem veteres inter ponetur honeste. qui vet mense brevi vel foto 051 tumor anno. 0.00 a.m. thor perm s audaeque ptos til equine paulatim vello unum, demo etiam unum, dum cadat elusus ratiana ruentis acervi. 0:00 a.m. 0:00 a m. 0:00 p.m. QUI reds in fastos et vinutem aestimat annis miraturque. Nihil nisi quod Libitina sacravit, Ennius et sapines n fortis et alter Homerus, ut critici dicunt, levner curare videtur. quo promissa cadant et somni. 0:00 p m. Pythagorea Naevius in manibus non est et mentibus haerel paene recens? Adeo sanctum est vetus omne poems. 0:00 p.m. Ambigitur quotiens. titer utro sit poor. aufen Pacuvius docs famam senis Atcros alb. dtenur Afrani toga convemsse Menandro. Plautus ad exemplar Stcuh properare Eptcharml. 0:00 p m. Hos cduat el hos ano stipata theatro spectat Roma potens. EL'4 STREET 28127126= Q LBcaSLLJE Hotel l idi 1. 1.111w ..k 4l longi Drugs 6 Pak India 6 ■ Payksa Market a Lquors 6 ■ Tokay Liquors 4 1 Quick Slop :11.1111,, ,11,11 8■ Clore Welk a Donahue e. ,Hem, Le 3 ■ Rochat Mortuary m AA Grupo 3 C Dellarnonsta. smear 6 Dadto Architects 3 • Ehlers Party Supply 3 • Cerlacki Storage Gnllignak Frust Company Li ! Kathy Bender, Counselor 11 ■ Lodi Lite 7 Moore's Karate 1.11 ! Mountain Valley Counsel L3O !Neptune Productions 2 1 Paul's Sale, Look a Key 3 1 Quik Stop 9 Security Lads a Key 11 1 US Safety Products 1111111111110 IS ■ Baker -Pearson Real Estate 71! Gerard a Gerard Realtors 51 Hesseltsme Realty I ■ Schaffer, Sun,. a Boyd 71 Toka7 Rutty 17 1 Archway Sheller Salvation Army 1 is St Anne Church 6 15t Anne School 2 1 Trm1ty. Christian Fellowship 2 ■ United Meehodat Church 3 United Methodist Preschool 2 Lodi Eaglet Lodge 14 • hsdependent Oder of Odd Fellows 3 • Sensor Citizen Cooter 2 Veterans of Foreign Wars I li i 3,11!11, I.3 r. .1'311'.111.11.114,1 81 Bus Stop 4 ■ Department of Agriculture I L Lada City Hall 2 ■ Lodi District Chamber of Commerce 2 C Lads Fire Department 6! lad. Femme Dept 15, Lode Polre Dept 1 B Lodi Public Library 1 ■ Post Office 3 1 Alamo Radiator 4 • Central Automotive Tech, 1nc t ■ Courtesy Motors of Lodi 3/ Ehkr's Auto Service 14 1 FYFFs Auto Services 4 Giant Discount Tires 21 Cr.Hrgm Bros Napa Auto Supply 7 JDW Designs, Inc 3 1 J rill Custom Machine 51 Lodi Dodge/Chrysler/Plymouth 3 1 Morris Auto Supply 11 Perak, Automo0ve I • Pine Auto Supply 3 The Tune -Up Shop 31 Wright Motors Warehouse B yooipUp 11174e- 4 ■ Abram/u:on 70i01 1 ■ Beckress Advertising 17 ■ Certified Los, Control Publications B ■ Duncan Press 21 Helmsman Priming a Graphic, 11 Lodi Biz 51 Lodi News Sentinel — 1 • Michelle Perry Creative Services 91 Photo Imran, Press 3 ! Tokay Quick Printing 4 • The Record , 61 t 1 North Apparel 13 Burton's Shoe, 61Chelseyi 4 • Christensen's Fashions 37 ■ The Coshes Closet to 1The Daisy Shop 24 Elizabeth of California 3 "'Guild Cleaners 1 ■Joe Hassan Western Clothing 10 Kidco Consignment Shoppe 71 Uncoln Shoe Repair 151 Lodi Taylor Shop 41 Mie Mk 31 Pret 141 S9uirer Clothier rwroscuurornceerstomag 11 Advantage 1.21 1 Aniok Tar Service D ■ Capital Thrift IB ■ Central Pacific Morrgage 1 1 Check -N -Go 211 Ondii Bookkeeping 9 G Teresa Culbertson, CPA ■ Ed Deicing a Sons Insurance 1 Diversified Recodkeeping Services 10 1 Empresa Bailors 6 ■ Feende Thnh Co m H a R Block 131 Lodi Fnanoal Pl nbarVealth Management 19 1 Ksvn McDonald Fanners Inesory 30 ■ Mets Insurance Agency 11 George W Mullen Bsmoess C nsolsam 6 ; Pacific Field Services LIB 1 Tucker Fin ial Man.gement 6 ■ Km Veeekamp, CPA 3 3. Walden Stare Farm Insurance 21.1 s umi AVENUE 361 Mickey, Antiques a Collecebles 6•Old Towne Antiques 61 VKtoriai Rose B1111111W11w16 5 Denim Furniture 61 Heifig-Meyers Furniture 16 Scott, Bare Furniture 20 Thornton House Fumnure ha v, i Kuoderl a Bauer Appliance Poser'. TV Reoi Appliance Rydel Vaccun Inc ■ Sak'. Sale a Services • Beneficial Massage LK ■ Health -loud Aaummairiea Manage 1 ! Shen. Sosnhine Nutrition Center 131 ■ Thenpuue Sports Massage 7 ! Wolf Chiropractic 401 Binemian'.Jewedy 5 ■ John Borells Jewelers n Dares Jewelers 4 1 Synowickis Jewel Boll .111111111 231 The Guitar Works 35 Siegl:eda Mucic L7E ■ Turbettis Musk Studio 13511 Vinyllunke,JDJ Hemay 31 ■ Arrgek'a lb ■ Capri's Pae 4 ■ Conan Bakery 71 Dema'. Rewuranl 8 EI 7.9,0 Hauls 51 King Ton Restaurant 2 ■ Lyons 3 ■ Tagoeria Jalisco 3 Blewen kor Cream Shoppr 2 ■ Cabaret Cak 4 ■ Honey Treat Yogurt Shop Is■ Lavemi Col re Slop 4 Long John Silvers i ■ MoDwialds 13 Mode My Day Pia Hue 24 ■ Sinnlos Cafe 19 ■ Cad Room 4 ■ EI Tropical Club 61 Carry's Lounge 1 ! Legends 3 ■ Lodi Sporn Cub 34 ■ 011ie Tavern 2 ■ Pine 51 Pub IS Playboy Club 15 II The Re. 101 Roy's Club 13 ■ Stogies MEIN t ■ Bank of Amer. s■ Bank of Stockton 51 Bank of the Wen it Farmers a Merchants 1 ■ Stockton Savings 2 ■ Welk Fargo Bank 6 41 Chnami Total Image t1 Corang Edge • Dermal Cbnc 9 ■ Fashion Beauty Solon 23 Image Hair Studio 161 Lodi Beauty Shoppe • ■ Ren a Hair 1 • Shin Sense 2 ■ Russells Hair a Nail Salon :1 ■ Unda Hair/Facials 41 Visible Change 23 ■ Jake a Clays Barbershop 121 Lodi Barbershop •IlloiRogigiSgaVIC/3 161 CybenT 31 Franks Business Machines 61 Lodi Office Products 171 The Personal Touch Compmen 19 ■ Shared Neroork S,,.o.,s ritSpeookatSivas 9 Adult Plenum World a Booknor' n61 Bullele Bad Bonds 3 Comic Grapevine s ■ The Faintly Cnikry 21 Flog Shop 19 Frame • Fine Things 3 Giengeet Floors 7 ■ H a R Investigations 4 ■ Hidden Treasure Is ■ House of Clocks tot Ken Sato Studio 91 L a L Travel 11 Len -ELI Eno eproe 31 Lodi Coin a Precious Metals 31 Lodi Video 111 Mune Games Outlet 31 Pante] House of Lighting 111 Puff -N -Stull 7111 Rogerssaaod kinceavForoFamay 331 Shades of the Pan 11 1 Son Van Games T ■ Tallencos Bake Shop 351 7cdbrook COO,/ 191 Tom's Used Books t2 ■ Vae6 Brandies 011uml Bo6Wwe B1 WaiwN.PrattodiOfficeProducis Eraze 101ce81aICo•A rNet 61 Cain Electric 61 Cundershaug Electric 9 Henderson Bros Hardware 0 • Pacific Bell 17 Pacific Casa Electric 131 Vella Perms 9 ! Addams Honrmann, a Edward, L2 1 Ann Cerne, Anomer L2M 1 Basil Travn.Patens Al.ornei L`G 1 John Pyle.Auomey as Law • 1 Kurt H Seibert -Office 3 ■ Ricin • Elliot Law Offices 13 1 Rosa law Offices LC 1 La. Offices of James Cram 6 ■ law Offices of Linda I Lohhus 3 1 Law Office of R Beckman 9 ■ law Offices of Rohm) Mere The, iewsletter :of .the :- ..... Down :(3 V 1� ::: Downtown Lod "Business" Lodi UpdateDIBF�> Update Partnership (> P.O. Box 1565, Lodi, CA 95241 www.downtownlodi.com Parking Issues - On Going Solutions If you are one of the Downtown Business owners or employees who regularly use on -street parking that is intended for customers and visitors, we are taking action in response to your habit. o / First of all, just as a r o ALERT!! ALERT!! ALERT!! Please park off the street! I I courtesy, the right thing to do, and to just be a good neighbor, PLEASE PARK OFF THE STREET. There is plenty of space in the permit areas which have been created for you at very affordable rates. It will improve your health, a short walk is good for everyone. The Parking Committee is also in the process of recommending to the city an ordinance that will further restrict your parking. The basic idea of the ordinance is once you have used up the time limit of 30 minutes to 2 hours, you must move your car at least 300 feet, about the length of one of our city blocks. This is what several other Downtown areas have done to get the cooperation of the minority of people who fail to do what is right. Sad, but true. Also, are we considering, among other things, a 90 minute time limit in the core area around the theater. This will encourage theater matinee goers to use the parking Tots and on -street parking spaces that are, at most t o to three blocks away. Your parking committee has met twice and is coming up with some very good ideas. We work very close with city staff, they are great to work with The Banners Are Coming!! Yes they are! The Marketing Committee will review the bids and design, and we should have them up sometime in April. The banners will mark the perimeter of our Downtown as well as the interior. We will ultimately add seasonal banners such as "Farmers Market", "Holiday Greetings", "Kiddie Parade" and others DOWNTOWN ' LODI WI March 2001 Volume 4, Number 2 The Bear Is Down (But Not For Long!) Yes, the Bear is down and undergoing restoration. The Bear Committee has helped /i49111 raise over $3,500 of $6,000 needed for the project. Another fun event is being planned for Tuesday, March 20 at Hazel's Restaurant. A special invitation will be sent out. This event is sponsored by your DLBP and the Lodi Chamber of Commerce, along with the Bank of the West and the City of Lodi. This is a very fun and worthwhile project. Co-chairs, Shawn Mazzanti, Bank of the West and Cynthia Haynes, City of Lodi, are doing great things for the Bear Project. If you have any questions or better yet, a contribution for this this great Lodi landmark, give them a call at 369-0283 (Shawn) or Cynthia (333- 6700) Promotional Calendar Enclosed! Something new is enclosed in your DLBP newsletter this month. A Promotional Calendar for the months of March, April, May, and June. This calendar is the result of Mike LaPenta, Tuxedos of Lodi, and his Retail Committee. They met on several different occasions to hammer out the events for this year. A calendar listing all of the events by month is in the works now. Mike and his committee are working on the first three months of 2002 to give the incoming board an opportunity to get settled without ;aviina to worry about developing promotions. Thanks to Mike and all of his committee members for a great job! I ©ic 1 Mee2Anl Tuesday, March 13, 6:15pm (�T Downtown Lodi Update Notes and News March 2001 Page 2 See's Candy continues to be more and more of an attraction for customers to visit your Downtown. The Valentine's promotion doubled everything previously done, selling more than $3,000 worth of goodies. While our inventory requirements will not allow us to have as many locations, it is still a great benefit to the entire Downtown community shopping area. We are continuing to promote new and different things to bring customers to the Downtown. A&W Root Beer and Collectibles coming Saturday, July 14. Dev Thornton, Nana's Attic, and her committee are in the planning phase for this event. In addition to selling booth space for collectible dealers, the event will feature non-profit food vendors, kids games and events, and a dedication of the original A&W location on Pine Street. If you are interested in participating or helping with this event, call Dev at 367-9766 or your DLBP office. Board Approves New Kiosk Policy. The only change from current policy was to add a member benefit. You can now promote a special event of your business. Events such as anniversaries, open houses, special showings by manufacturing representatives, or newspaper articles about you, your business, or one of your employees. The Kiosks are mainly used for the displaying of posters promoting various community events. This addition to the policy is an exclusive benefit for DLBP members only. Call Lew at the DLBP office if you have any additional questions. Web Site is Up and Running, Visit downtownlodi.com. Yes, we are up and running with a listing of activities and we are about to list all of the businesses in the various categories for shoppers convenience. More work will be done on this project in the coming months. Time commitments have not allowed us to proceed as rapidly on this as we would have liked to, but we are taking one step at a time. If you are interested in having your own business web page, contact Lew at the DLBP office. Our thanks again to Peter Westbrook and the staff of 1st Page.Com (a very successful downtown business) for donating this service for the benefit of the entire Downtown community. General Membership Meeting Food Fun, and Ideas Hey, if you missed last week's meeting at King Tsin Chinese Restaurant, you missed a great meal. They had some spicy dishes that were so good but I had to head for the Turns afterward. Over 50 members of your DLBP attended the meeting. We passed out the two marketing schedules and a new member packet for those who needed them, all available at your DLBP office, and Mike LaPenta gave a great presentation of the marketing calendar. If you want to pick out one certain message that Mike was sending...you need to stay open more nights, Sundays, holidays, and special evonts that are put on Downtown. Other program happenings...Alan Goldberg, Past President, Farmers & Merchants Bank, presented immediate Past President Shawn Mazzanti, Bank of the West, her Past President's Plaque. Chuck Higgs, President, Lodi News - Sentinel, welcomed everyone and gave a report on the Marketing Plan. Your Executive Director moderated discussions and answered questions on parking. Skateboards - It was the consensus of most present that something in the way of posting the Downtown to ban skateboarding has to be started. Kids on skateboards are becoming a safety problem and even more so since the Complete Skateboard Shop has opened up on Sacramento Street. Lew indicated that he had met with the Gretsinger's, owners of the shop, and that they were very receptive to working with kids and the situation. However, the majority wanted to pursue the issue of posting with the city. This will be done. The Board has already passed a resolution authorizing the Executive Director to contact the appropriate city officials to get the ball rolling, so to speak. As we go to press with this newsletter, a meeting with the Gretsinger's, a long with couple of youth representatives, is scheduled for the March DLBP board meeting. Sunday Monday Tuesday Wednesday Thursday Friday Saturday March 2f 1 Board Meeting DLBP Office 6:15pm Downtown Lodi Business Partnership Promotional Calendar Sunday Monday Tuesday Wednesday Thursday Friday Saturday Apri1 2001 Easter Board Meeting DLBP Office 6:150n Easter Co-op Ad in Lodi News-Sentine Membership Ad in Lodi News- ! Sentinel Sunday Monday Tuesday Wednesday Thursday Friday Saturday May 2001 Street Faire 10am to 4pin Board Meeting DLBP Office 6:15pm Mother's General MeeOng Location TBA Memorial Mother's Day Co-op Ad in Lodi News - Sentinel Memorial Day Co-op4d Lodi New* ,44 Sentuiel Mei4o4,41 Jay S.tes_ • Mother's Day Carnation Give - Away to all Mom's. Downtown Lodi Business Partnership Promotional Calendar Sunday Monday June 2001 Tuesday Wednesday Thursday Theater Opening This Month! Board Meeting DLBP Office Air Force Band. Farmers Market Jr Farmers Market , Farmers Market . Friday Saturday ....A.. 75 1 Business Survey Results Tallied Use have the results for the business Survey that the DLBP recently sent out. Surveys were sent to around 200 downtown Businesses; 16 responded to the survey. Do you own or rent the building In which your business is located 704 rent 304 own How long have you been in business at This location Loss than 1 yr 04 1-4 yrs 204 5-9 years 134 10-15 yrs 274 Over15 years 404 Over the last two years have your sales 504 Improved Greatly 194 Improved somewhat 134 Declined somewhat 44 Declined greatly 144 Stayed the sane What age category are the majority of your 14 under 18 years 144 18-24 years 244 25-34 years 394 35-49 years 164 50-65 years 64 older than 65 hears Are the majority of your customers male or female? 694 equal gender 254 female 64 sale What percentage of your advertising budget do you invest in the following media The percentage breakdown in this Category reflects trends only, 14 Does not advertise, 504 use either The Lodi News Sentinel and aoae use The Record or other small area newspapers 164 use Radio and 334 direct mail. Do you require employees to park away From your business? 694 said yes 314 said no How would you rate your downtown? Cleanliness Parking for self Parking for Customers Attractiveness Traffic Flow Shopping Hours Friondlineia of Sales People Lighting Safety Variety of'Goods Cost of Goods; Quality -Farmers Mrkt GOOD PAIR DOOR 634 504 324 754 31i 64 134 374 134 254 194 164 364 394 254 384 314 314 634 254 124 694 254 164 Variety of Restaurants Quality of Restaurants Parade of Lights Heerfeat Kiddie Parade customers 564 214 134 254 444 324 394 504 114 694 254 64 384 314 31 444 444 124 884 64 64 694 254 64 854 94 64 Survey results reveal some interesting facts about your Downtown....but first lets consider why you should take advantage by responding to such a survey. It is a law of success—if you help someone else, you help yourself. The gleaning of information about any situation is always useful in developing business. Also, it gives those of us who are here to help you a more accurate picture of what is working, and some thing that may need to be improved or changed. Finally, it gives you a way to measure how you compare with other business in the area. So next time maybe we can match the downtown of Davis, who had a 24% response ----ours was 8%. On events --the vast majority rated them fair or good ----this is the marketing effort that brings the most people to our Downtown area. Shopping hours -----responses indicate a need to do some changing. We are very weak on Sunday and evening openings. Business is very good -50% showed great improvement in sales, while only 4% showed a great decline. The combined statistics show a very healthy Downtown ---- despite what some of the Lodi News Sentinel articles try to imply. We compare very favorably with another progressive Downtown Cities that are similar in size to our community. Variety of goods --other merchandise ---is a possible area that needs improvement. What can your business do to add new lines that are hard to find? How about up scale cook wear, linens, or gifts? Gender and age distribution --these two areas seem to indicate that our merchants are not doing as well as they should be. We should have more female shoppers, and a larger percentage of 50 to 65 year olds ---the group with the most money. Also females control over 50% of household spending. Hope that some of this information can be of use to you in your business planning ---and for those of you who took the time to send in the survey ---A GREAT BIG THANK VOU""""" You did good! Miscellaneous comments from the survey ---"whoever designed this survey needs some lessons in computer and logic!"—had nothing to do with computer skills ---but you are right, we did not do a good job in proof reading the survey ---"could use more police patrols, for enforcing traffic rules" ---"parking sucks" ----"Most merchants close to early, then wonder why they have no customers" --"most households bring in two incomes, and don't get home until after 5". Interesting FLASH—as we go to press another new business is about to open---BRODIE JAYNE'S PHOTOGRAPHY—operated by Brodie & Tom Sisneros—"Hand Painted Black & White Portrait" ---getting ready at 14 S. School Street, just vacated by International Yo -Yo Museum. Welcome to Beautiful Downtown Lodi. They are not new to Lodi ---just to Downtown. Other businesses are on the way!!!! Downtown Lodi update Change, Change, estaxelE One of the many rules of life is that change is inevitable and certain, and yet, it is the one thing we all fear the most, and fight. We tend to like things the way they are, new things have unknowns, and other things that we know are not going to like. However, once the changes occur, for the most part, they tend to be better, not always of course, but often. Lots of changes going on in your Downtown community shopping center. Since our last newsletter, other businesses have left our Downtown. The saddest one, most will agree, was the departure of the new Downtown Hardware/Henderson Bros. Hardware. We wish owner Mike Fyffe, who has been affiliated with the store in some way or another since he was seven years old, success in whatever he chooses as his new endeavor. Mike sold his store to an out of town investor who has not made public his intentions for the location. But whatever they may be, they promise it to be hew and exciting. Thanks to Mike for your many years Downtown and your positive comments about the Downtown quoted in The Record about your change. Another change, the International. Yo -Yo Museum owned by Steve Speegle, had been downtown for approximately two years on School Street, was vacated the first weekend of the month. We have it on good authority that another business in already planning to move in right away, some type of photography operation. Also on the same weekend Little Sisters held their grand opening at 13 N. School Street (my lucky number). Had the delightful pleasure of meetingowners Pennie Booth and Dianna Ortega. The shop is beautifully done. The shop will cater to moms and children for all their hair March 2001 needs and featuring an upscale assortment of personal products. Also assisting in the business in Pennie's daughter, Michelle Wimberly. Welcome all. Stop in and say Hello! And yet another positive change, FashionableBaby.com opened at 9 West Pine in February. They have regular business hours of 10am to 5pm Tuesday through Saturday. Carl & Andrea Lehner started their .com company some time ago and are tying it into the traditional "brick and mortar" storefront. Smart Thanks We are now going into our third month of this year. Already, many people have volunteered their time and efforts to continue to build the DLBP into a forceful competitor in the area. This isn't done overnight. It's done with measured steps, some mistakes, the ability to learn from our mistakes, and the desire to look beyond "what has been acne in the past". Easy to write or say...difficult to do. 1 would like to thank all of the members who have expressed concerns and comments regarding the DLBP. Some of the concerns can be handled fairly quickly, some take time. I urge you to continue to express your concerns and praise for the efforts of your DLBP. The DLBP is not me, the board, or the executive director, it is all of us that share a common goal, to make Downtown Lodi one of the premier shopping and entertainment destinations in the area. As we have all said, communication is the key. I hope the Promotional Calendar enclosed will go a long way to improving our communication. Thanks...Chuck Higgs Page 3 Board of Directors Chuck Higgs, President Lodi News -Sentinel 125 N. Church Street 369-2761 Al Nunes, Vice President Thomton House Furniture 6 South School Street 369-0130 Phil Biddle, Treasurer Vine & Branches 110 W. Oak St. 334-3111 Tillie Easterling, Secretary Tillie's Coffee, Tea, Etc. 21 West Pine 365-6644 Lewis F. Van Buskirk Executive Director DLBP 4 West Pine Street P.O. Box 1565 369-8052 Shawn Mazzantl, Past President Bank of the West 229 South Church Street 369-0283 John Borelll John Borelri Jewelers 9 N. School Street 368-5757 Michelle Perry Creative Services 115 W. Walnut Street 368-8556 Greg Soligan Valley Paints The Merlot 130 N. School St. 334-3907 Ken Cantrell Longs Drug 100 W. Lodi Avenue 369-5853 Mike La Penta Tuxedos of Lodi 12 N. School Street 339-8897 Dev Thornton Nana's Attic 105 S. School St. 367-9766 Alan Goldberg Farmers & Merchants Bank 121 W. Pine Street 334-1101 Downtown Lodi Update March 2001 New Theater Scheduled To Open In June New Business Opportunities We are rocking & rolling in Downtown and with the opening of the new theater in June will come and estimated 8,000 plus people per week, most of them on Saturday and Sunday. Here are some suggested questions to ask yourself... Do I need to change my store hours and consider staying open on Sundays? By the way, very successful Downtowns have many merchants that stay open on Sundays...Pleasanton, Modesto, Chico, and Davis to name a few. Do I need to change my merchandise mix, in other words reinvent my business? Bring in more food if I am a restaurant for the weekend? Is my store front clean and attractive? Do I need to change or upgrade? What about my lighting? Is it suitable for my business? Contact Lodi City Utilities for ideas. Rob Lechner, Manager of Custom Programs (333-6800, ext. 583 or e-mail at riechner@lodielectric.com. He might also have some ideas on how to save energy costs. Downtown Lodi Business Partnership P.O. Box 1565 Lodi, CA 95241 Page 4 Use coupons to attract theater customers to your business. We will have more information for you next month on how to work with the theater operators to coordinate this effort. Yes, theater will create some situations Downtown that many of us will not like such as congested parking, more traffic, more kids, etc. These are manageable situations and consider the alternatives such as no traffic and no parking problems means no customers and no kids mean no moms and dads. All the negatives can and will be turned into opportunities...ARE YOU READY! Downtown Lodi...it's the place to be! www.downtownlodi.com