HomeMy WebLinkAboutAgenda Report - February 21, 2001 D-03cCITY OF LODI COUNCIL COMMUNICATION
AGENDA TITLE: Certificate Of Recognition From United States Department Of Commerce Census
Bureau
MEETING DATE: February 21, 2001
PREPARED BY: City Manager
RECOMMENDED ACTION: That Mayor Nakanishi present a Certificate of Recognition to Cynthia L.
Haynes, project coordinator for the City of Lodi Census 2000 program.
BACKGROUND INFORMATION: Nearly three out of four Lodi residents who received census forms
last spring had them filled out and returned to the Census Bureau
within a month.
Lodi led all cities in San Joaquin County with a 72% return rate, and topped the national average by 7%
The high return rate is due to the City's and the San Joaquin County Council of Government's efforts in
raising public attention through a comprehensive marketing plan that targeted both English and non-
English speaking residents.
The City of Lodi's marketing plan included numerous school programs, outreach efforts, and a community
speakers bureau, which made the Census Bureau's efforts "user friendly in our community".
Working with a minimal budget and a limited amount of lead-time we were able to create a community-
wide Census kick-off, which included a day of entertainment, information, and family fun. "Lodi You Count
Day' was attended by over 1,200 members of our community and served to inform, educate, and entertain
our citizens.
Federal grants for road repair, police and fire departments, and school districts often are based on a city's
population. For each Lodi resident counted in the 2000 census, the City can collect up to $257.00 in
federal grants for various projects. The final population count for the 2000 census will not be available
until April 2001.
FUNDING: None required.
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Flynn
City Manager
APPROVED:
H. umo lynn -- tity Manager