HomeMy WebLinkAboutResolutions - No. 2022-53RESOLUTION NO. 2022-53
A RESOLUTION OF THE LODI CITY COUNCIL AUTHORIZING THE
CITY MANAGER TO EXECUTE A PROFESSIONAL SERVICES AGREEMENT
WITH VALLEY OUTDOOR ADVERTISING, OF LODI, FOR
ELECTRIC UTILITY ADVERTISING SERVICES
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WHEREAS, in 2020, Lodi Electric Utility (LEU) embarked on a campaign to promote the
City's community -owned electric utility and the programs and assistance available to Lodi
residents and businesses through LEU; and
WHEREAS, through contracts executed under the LEU Director's signing authority with
Valley Outdoor Advertising, early efforts were primarily focused on getting the word out about
financial assistance programs available during the pandemic through billboards, bus shelters,
and bus advertising, including campaigns such as "Lodi Electric CARES," focusing on bill credits
and financial assistance, and "Stay Positive," which focused on American Rescue Plan Act
funds available to customers facing challenges paying their utility bills; and
WHEREAS, other efforts emphasized the benefits of public power including "Discover
the Power of Our Community," focusing on the reliable electric service provided by LEU since
1910 and more recent efforts include the "Get Electrified" campaign launched to promote the
Statewide Clean Fuel Rewards point-of-sale rebate program for electric vehicle purchases for
which LEU contributes a portion of its Low Carbon Fuel Standard credits to help fund; and
WHEREAS, Valley Outdoor Advertising's current contract with LEU expires
March 31, 2022; and
WHEREAS, in accordance with Lodi Municipal Code, Section 3.20.070, Valley Outdoor
Advertising is the only entity authorized for purposes of transit advertising and by Resolution
No. 2021-257, the City Council authorized a contract with Valley Outdoor Advertising for said
purpose; and
WHEREAS, as LEU customer programs expand, staff propose to continue working with
Valley Outdoor via a two-year agreement to help keep Lodi residents and businesses informed
of LEU program offerings and assistance; and
WHEREAS, this agreement provides LEU the opportunity to continue highlighting the
benefits of public power, as well as improve communication based on feedback received as part
of LEU's periodic customer satisfaction surveys.
NOW, THEREFORE, BE IT RESOLVED that the Lodi City Council does hereby
authorize the City Manager to execute a Professional Services Agreement with Valley Outdoor
Advertising, of Lodi, California, for Electric Utility advertising services in an amount not to
exceed $42,000; and
BE IT FURTHER RESOLVED, pursuant to Section 6.3q of the City Council Protocol
Manual (Res. No. 2019-223), the City Attorney is hereby authorized to make minor revisions to
the above -referenced document(s) that do not alter the compensation or term, and to make
clerical corrections as necessary.
Dated: March 2, 2022
I hereby certify that Resolution No. 2022-53 was passed and adopted by the City
Council of the City of Lodi in a regular meeting held on March 2, 2022 by the following vote:
AYES: COUNCIL MEMBERS — Hothi, Khan, Kuehne, Nakanishi, and
Mayor Chandler
NOES: COUNCIL MEMBERS — None
ABSENT. COUNCIL MEMBERS — None
ABSTAINS COUNCIL MEMBERS — None
PAMELA M. FARRIS
Assistant City Clerk
2022-53