HomeMy WebLinkAboutAgenda Report - June 5, 2019 C-08AGENDA ITEM e-g
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AGENDA TITLE:
MEETING DATE:
PREPARED BY:
Adopt Resolution Authorizing City Manager to Execute Professional Services
Agreement with Valley Outdoor Advertising, of Lodi, for Water Conservation
Advertising ($46,800)
June 5, 2019
Public Works Director
RECOMMENDED AGTION Adopt resolution authorizing City Manager to execute Professional
Services Agreement with Valley Outdoor Advertising, of Lodi, for
water conservation advertising, in the amount of $46,800.
BACKGROUND INFORMATION: Since 2015, the City water and wastewater utilities have been
utilizing Transit advertising services to provide public outreach
information for the water conservation and storm water
management programs (Exhibit A). This two-year agreement will allow these programs to advertise in
the interior of six buses, two bus shelters, five exterior bus sides, and two billboards in Lodi. ln addition
to locating and installing these advertisements, Valley Outdoor Advertising also designs and rotates the
signage seasonally, or as requested.
Outreach for both water conservation and storm water programs are required by State regulations and
these advertising opportunities reach many Lodi citizens. Ridership currently exceeds 300,000 per year
riders on City buses.
Staff recommends authorizing City Manager to execute Professional Services Agreement with Valley
Outdoor Advertising, of Lodi, for water conservation advertising, in the amount of $46,800.
FISCAL IMPACT:Bus advertising is an effective outreach toolto relay water conservation and
storm water management information to the public, as required by state
regulations. This project does not impact the General Fund.
FUNDING AVAILABLE: Water Conservation (56052006) - $46,800
Andrew Keys
Deputy City Manager/lnternal Services Director
Charles E. Swimley, Jr
Public Works Director
Prepared by Travis Kahrs
Attachments
cc:Lance Roberts, Utilities Manager
APPROVED
n
R:\GROUP\ADMIN\Council\2019\0605201 gvalley OutdooÀCc# Valley Outdoor.doc
, City Manager
5t16t2019
RESOLUTION NO. 2019-89
A RESOLUTION OF THE LODI CITY COUNCIL AUTHORIZING THE
CITY MANAGER TO EXECUTE A PROFESSIONAL SERVICES
AGREEMENT WITH VALLEY OUTDOOR ADVERTISING, OF LODI,
FOR WATER CONSERVATION ADVERTISING
WHEREAS, since September 2015, the City has worked with Valley Outdoor Advertising
for revenue-generating transit advertising management and coordination for transit vehicles and
facilities, granting exclusive rights to place City-approved advertising on City fixed-route buses;
and
WHEREAS, outreach for both water conservation and storm water programs are
required by State regulations; and
WHEREAS, staff recommends authorizing the City Manager to execute a Professional
Services Agreement with Valley Outdoor Advertising, of Lodi, for water conservation advertising,
in the amount of $46,800.
NOW, THEREFORE, BE lT RESOLVED that the Lodi City Council does hereby
authorize the City Manager to execute a two-year Professional Services Agreement with
Valley Outdoor Advertising, of Lodi, for water conservation advertising, in the amount of
$46,800.
Dated: June 5,2019
I hereby certify that Resolution No. 2019-89 was passed and adopted by the City
Council of the City of Lodi in a regular meeting held June 5,2019, by the following vote:
AYES: COUNCIL MEMBERS - Johnson, Kuehne, Mounce, and Mayor Chandler
NOES: COUNCIL MEMBERS - None
ABSENT: COUNCIL MEMBERS - Nakanishi
ABSTAIN: COUNCIL MEMBERS - None
NIFER RAIOLO
City Clerk
F
2019-89