HomeMy WebLinkAboutAgenda Report - May 14, 2002 B-01 SMWelcome
Welcome
Special Thanks
• City Council
• City Staff
• DLBP Membership
• DLBP Board
• DLBP Staff
• Greg Soligan
• Tillie Easterling
• Marc Lutz Sharednet
Restructuring the
Organization
• Strong Board Focused on Results
• 10 Meetings in less then 4 months
• Restructured the Office
- New Technology
- New Personnel/Skills
- Focus on Communication
- Focus on Events
• Utilize Outside Bookkeeper
- The "Books" are in order
• Transferring Billing and Collection back to
the City
- Received $15,000 for years 2000 and
2001
• New CPA (50% cost reduction)
• New Web Site
• New Newsletter
Creating a Strong
Downtown
with Teamwork
• Peter Westbrook President
• Chuck Higgs Past President
• Dana Chapman Vice President
• Tillie Easterling Secretary
• Shawn Mazzantl Treasurer
• Greg Soligan
• Rich Marini
• Lyle Johnson
• Darrell Didreckson
• Phil Biddle
• Dev Thornton
• Alan Nunes
• Lewis Van Buskirk Executive
Director
• Linda Migho Administrative
Assistant
Board
VINP
City
141/11P
Membership
Goals & Challenges Ahead
Making Downtown Lodi the Valley's "Entertainment
Meew
Bring More People Downtown
Build our Brand
Build a Strong Partnership with the City with an
Expanded Budget
Complete Decorations throughout the BIA
Increase Membership Base by Expanding the District
Restructure the Fee Base 10 Better Redact the
Membership
Increasing Volunteer Base (active members)
Gaining lull support ct the City of Lodi Creating salt
sustaining events
Partnering with other organizations
Managing the Downtown as a Valuable Asset
Parking
Signage (Directional Si Parking)
Dispel the Myths
1
The Myths
• "The DLBP Should Eventually be Completely Self
Funded" (1997 - 2002)
• "The City Contributes More on Average than other
Cities" (2001 - 2002)
• "Cutting the Budget will Promote Self Reliance" (2002)
• "Greater Funding to the DLBP wilt Create a Conflict with
Other Groups" (You Can Spend Less on Marketing and
achieve Greater Results)
• "The City Staff Spends Entirely Too Much Time on
DLBP Business" (2001)
• "The City can Bill and Collect the Assessments for
Less" (1997 - 2002)
• "The DLBP Should be Further Along in its
Development" (2001)
• "Any Event is a Good Event" (2002)
2001 — 2002 Success
Stories
• Restoration of the Bear
• Farmers Market
• Parade of Lights
• Kiddie Parade
• Downtown Lodi Live
• Halloween
• Wine Stroll
• Sees Candy Sales
• Downtown Lighting
• Parking
Farmers Market
• 1999 Average Attendance 1,200 night
• 2000 Average Attendance 2,000 night
• 2001 Average Attendance 2,600 night
• 2002 -2003 Grow Attendance to 3,000 per
night
• New Vendors
• More Fresh Produce
• Live Entertainment
• New Beer Garden
• Great Exposure for Downtown
• Profitable
• Regional & National Notoriety
• Expand the Calendar to Year Round
Are We Better off Today?
• 1996 Approximately 45% Vacancy
• 2002 Approximately 5% Vacancy
• 1996 Ongoing Parking Issues
• 2002 Parking Opportunities (New Elm Street
Lot & Garage)
• Sales Tax Revenues are up
• Investment in Downtown Lodi is Higher
than it's Ever Been
• New Lodi Stadium 12 (10,000 people per
week)
• New Businesses are moving in
• Special Events Brought in over 65,000
People Last Year
• All Major Controversies have Subsided
Restoration of the Bear raises
Money for the Veterans
Memorial
•5,000 Attendees
•Total Donations
$11,297.00
•Cost of Restoration
$5,567.27
•Cost of Lighting $393.80
•Fundraising & Events
52,688.57
•Profit Donated to
Memorial fund $2,647.36
Parade of Lights
• 1999 65 Entries & 18,000 Attendees
• 2000 75 Entries & 25,000 Attendees
• 2001 94 Entries & 30,000 Attendees
• 2002 -2003 110 Entries & 40,000 Attendees
• TV Exposure
• Family Oriented
• Profitable
2
Kiddie Parade
• 1999 1,100 Participants 3,000
Attendees
• 2000 1,350 Participants 4,000
Attendees
• 2001 1,500 Participants 5,000
Attendees
Halloween
• 1999 500 Adults and Children
• 2000 1,200 Adults and
Children
• 2002 2,000 Adults and
Children
Sees Candy
• New & More Stores Participated
• Expanded from Christmas to Easter
• Great Exposure for our Merchants
• Convenient for our Customers
• Another Reason to Come Downtown
• Profitable
Downtown Lodi Live
• 1999 to 2000 Beer Fest 2,000 to
2,200
• 2001 Downtown Lodi Live 4,000
Plus
• Event was held the Weekend
After September 11
• Event was Highly Successful in
Bringing People Downtown
• 2002 Downtown Lodi Live 6,000
Plus Attendees
Wine Stroll
• Partnered with the Chamber of
Commerce
• DLBP donated Glasses
• Equal Participation for Members
• DLBP Members Accounted for 18
of the 28 Locations
• 500 to 1,000 Attendees
• No Planning
• No Risk
• Great Exposure
3
What's in Store for
2002 - 2003
• Grow Existing Events
• Introduce Downtown Saturday Night
- 11 new events with Themes (one per
month plus Downtown Lodi Live)
• Make Farmers Market Year Round
• Expand Farmers Market to include Beer
Garden, more Vendors, more Crafts
• More Wine Strolls
• New Street fair partnered with
Chamber or Other
Dispel the "Myths"
Billing & Collection
of Fees
▪ City of Lodi to do all future Billing
and Collection
a Redistrict the LDBP to Increase
Boundaries
• Propose New Fee Structure to
Make Billing and Collection
Easier/Fair
• Expand the Revenue Base
• Expand the Volunteer Base
• Expand the Market Opportunities
Advertising
• Focus on the New Strategies for a New
Downtown
• Expand Participation through an Inclusive
Medium for all Merchants
• Build the DLBP Brand with Every Event
• Create a Professional Tabloid with Photos
and Feature Articles on your Businesses
• Include a Calendar of Events
• Clearly Separate Downtown Ads from the
Rest
• Eliminate Clutter
• Time with Key Events and Themes
New Management for
Downtown Lodi
• The BIA is the DLBP's to Manage
- New Event Agreement (City Staff)
• The Venue is an Asset & Desirable
• Venue has Valuable
• Venue Needs to be Managed
Professionally
• Finite Number of Days for Event
• Events Need to be Considered
Carefully
New Strategy to Include
• Bring All Members into the Fold
• Include Sacramento Street as part of
the Core
• Bring Lodi Avenue, Church, Walnut,
Oak and Locust up to Date
• Complete Decoration Program
• Need $40,000 for one time
Improvement to complete
New Hours
• Merchants Must Expand their Hours
• Participate in as Many Events as Possible
• Bring their Stores Outside
• Bring Customers Inside
• Capture a portion of the 10,000 People that
the Theater Brings in per week
• Capture a portion of the Traffic
that new events will Generate
4
Professional Event
Coordination
• Partner with other Non Profits and/or
Professionals to Organize and Coordinate
New Events
• Allows our Merchants to Concentrate on
their Business
• Avoids Draining the Valuable Resources of
the Staff, Volunteer Board and other
Volunteers
• Attract Corporate Sponsors
• Create Incentives for Profitability &
Sustainability
• Brings in Fresh Blood and Ideas
• Restructure Assessments to Better Reflect
Membership Benefits
Increase the Budget &
Increase the Results
• Re-establish the Strong Partnership with the City of
Lodi and the DLBP and Show the Results
• Request $100,000 for 2002 - 2003
- 300,000 for new events
- $40,000 Promotions/Advertising
• Begin to Bring in the Outlying areas of the BIA and
complete the Decoration Project $40,000
• Make a Commitment and an Investment that will
Deliver Results
- Create 11 New Events that will make Lodi the
"Entertainment Mecca of Inc Valley"
Bring Over 200,000 visitors to Downtown Lodi In 2002-
2003 (120% INCREASE OVER 2001)
- Create Additional Sales Tax Revenue Through
Increased Sales
- Create
Newp
Opportunities for New Businesses to
Locate
- Create New Partnerships with other Groups to
Promote Downtown Lodi as the "Place to be"
Promote the Downtown to Bring to the Foothills,
Sacramento and North Stockton
Energize the Community
• Create 11 New Events
• Expand Existing Events
• Continue to Build a Professional
Organization
• Expand the Volunteer Base
• Partner with Other Groups
• Emphasis on Planning
• Focus on Communication
• Bring in New Business
• Support New Construction
Downtown, i.e., the New Sports
Complex
• Build our Brand
Parking
• Re -Educate our Merchants and Employees
to park in Permitted Areas Only & the New
Garage
• Require Parking Permits
• Re -Educate Customers to use Long Term
Free Parking
• New Signage Directing All Theater & Long
Term Parking to the FREE Garage
• Continue to re-evaluate the needs of
our Customers
• Develop Additional Strategies
with the City Staff
Options for Funding
• Last Years Funding was $47,000 Plus $15,000
($62,000)
• Get Reimbursement for Billing and Collection
Fees from the City for Years 1998, 1999 and 2002
(approximately $22,500)
• Funding for Assessments never Collected
(Approxi mately $35,000)
• Turn Over All Current Collection Activities to the
City Staff
• Invest all Reimbursed Revenues
into Completing the Decoration
Project to Include all of the BIA
Thank You for a Great Year.
We Have Accomplished a lot
To • ether!
5
:13 PM
5/13/02
Downtown Lodi Business Partnership
AIR Aging Summary
As of May 13, 2002
Current 1 - 30 31 - 60 61 - 90 > 90 TOTAL
Abigail's Cottage 0.00 0.00 -200.00 0.00 0.00 -200.00
Adult Pleasures World Adult Book Store 0.00 10.00 0.00 0.00 100.00 110.00
Apollo Patrol Services 0.00 0.00 0.00 0.00 225.00 225.00
Bank of America 0.00 0.00 0.00 0.00 200.00 200.00
Beneficial Massage 0.00 0.00 0.00 0.00 20.00 20.00
BRIDGES FAMILY COUNSELING 0.00 0.00 0.00 0.00 120.00 120.00
Burtons Shoes 0.00 0.00 0.00 0.00 100.00 100.00
Cain Electric 0.00 7.50 0.00 0.00 187.50 195.00
Central Valley Internet 0.00 0.00 0.00 0.00 75.00 75.00
Check -N -Go 0.00 7.50 0.00 0.00 75.00 82.50
Cheryl Lafebre 0.00 7.50 0.00 0.00 292.50 300.00
Chrissy's Total Image 0.00 0.00 0.00 0.00 450.00 450.00
Crepe Vines, etc. 0.00 15.00 0.00 0.00 0.00 15.00
Downtown Market & Deli 0.00 20.00 0.00 0.00 200.00 220.00
Dr. Michael Basque, President of Posture 0.00 10.00 0.00 0.00 100.00 110.00
Edward Jones 0.00 15.00 0.00 0.00 0.00 15.00
El Tropical Club 0.00 0.00 0.00 0.00 100.00 100.00
Elegant Expressions 0.00 20.00 0.00 0.00 200.00 220,00
Fitness Pro 0.00 15.00 0.00 0.00 150.00 165,00
Fleurtations 0.00 20.00 0.00 0.00 200.00 220.00
Frames & Fine Things - 0.00 0.00 0.00 0.00 100.00 100.00
Garry's Lounge 0.00 20.00 0.00 0.00 200.00 220.00
Giant Discount Tire 0.00 0.00 0.00 0.00 205.00 205.00
Hazers 0.00 40.00 0.00 0.00 1,040.00 1,080.00
International Yo -Yo Museum 0.00 0.00 0.00 0.00 600.00 600.00
Jan's Sweet Trreasures 0.00 6.70 0.00 0.00 67.00 73.70
JDW Designs Inc 0.00 20.00 0.00 0.00 200.00 220.00
Jims Custom Machine 0.00 0.00 0.00 0.00 75.00 75.00
Kendra & Co. 0.00 0.00 0.00 0.00 15.00 15.00
Kidco Consignment New & Resale Shop 0.00 0.00 0.00 0.00 280.00 280.00
Kundert & Bauer Appliance 0.00 20.00 0.00 0.00 425.00 445.00
Lodi Barber Shop 0.00 15.00 0.00 0.00 375.00 390.00
Lodi Srnog & Tune 0.00 7.50 0.00 0.00 75.00 82.50
Lodi Sports Club 0.00 0.00 0.00 0.00 130.00 130.00
Lyons Restaurant 0.00 40.00 0.00 0.00 1,000.00 1,040.00
M G Holistic & Body Work 0.00 15.00 0.00 0.00 150.00 165.00
Mexican Restuarant 0.00 10.00 0.00 0.00 210.00 220.00
Mocha -My -Day 0.00 20.00 0.00 0.00 372.00 392.00
Mom's Precious Treasures 0.00 -12.00 0.00 0.00 100.00 88.00
Morris Auto Supply Co. Inc. 0.00 20.00 0.00 0.00 200.00 220.00
Mountain Valley Counsel 0.00 10.00 0.00 0.00 100.00 110.00
Music Games Outlet 0.00 0.00 0.00 0.00 250.00 250.00
Nana's Attic 0.00 20.00 0.00 0.00 200.00 220.00
Neptune Motion Pictures 0.00 0.00 0.00 0.00 405.00 405.00
Office Staples 0.00 30.00 0.00 0.00 750.00 780.00
Old Town Antiques 0.00 20.00 0.00 0.00 800.00 820.00
Pac Bell 0.00 0.00 0.00 0.00 247.50 247.50
Pacific Gas & Electric 0.00 15.00 0.00 0.00 150.00 165.00
Perales Automotive 0.00 7.50 0.00 0.00 292.50 300.00
Pine Street Pub 0.00 20.00 0.00 0.00 480.00 500.00
Rashid Imports 0.00 10.00 0.00 0.00 200.00 210.00
Rocha's Funeral Home 0.00 15.00 0.00 0.00 150.00 165.00
Roy's Club 0.00 15.00 0.00 0.00 150.00 165.00
Salon Solon 0.00 7.50 0.00 0.00 75.00 82.50
Scott's Bare Fumiture 0.00 0.00 0.00 0.00 200.00 200.00
Sinoloa Cafe 0.00 10.00 0.00 0.00 390.00 400.00
Steven J Cottrell Law Corp. 0.00 0.00 0.00 0.00 25.00 25.00
Taquiera El Monterey 0.00 10.00 0.00 0.00 220.00 230.00
The Daisy Shop 0.00 15.00 0.00 0.00 200.00 215.00
The Tea Cozy 0.00 13.33 0.00 0.00 133.34 146.67
The Tune Up Shop 0.00 7.50 0.00 0.00 75.00 82.50
Tim Bertsch Insurance Planning 0.00 5.00 0.00 0.00 105.00 110.00
Tokay Liquors 0.00 10.00 0.00 0.00 100.00 110.00
Tuxedos of Lodi 0.00 20.00 0.00 0.00 260.00 280.00
U S Safty Products 0.00 0.00 0.00 0.00 600.00 600.00
VEGA'S UPHOLSTERY 0.00 7.50 0.00 0.00 172.50 180.00
Webbs 0.00 0.00 0.00 0.00 600.00 600.00
Page 1
:13 PM Downtown Lodi Business Partnership
5/13/02 AIR Aging Summary
As of May 13, 2002
Current 1-30 31-60 61-90 >90 TOTAL
ZOOP A LOOP 0.00 14.98 0.00 0.00 0.00 14.98
TOTAL 0.00 653.01 -200.00 0.00 15,944.84 16,397.85
• 10%
• $918,000
• general fund
• hotels generate an additional
1% for •romotions
• 9%
• $420,000
• 20% to Visitors Bureau
• $2,293,000
• portion to redevelopment
area from hotels in that area
O
O
O
0 -
CD O
M
M
09•
• 6%
• $1,079,500
• general fund
z*' O
O
O
O
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O
CA
669
O
O
O
VD
6r9
$464,350
O
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69
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69
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69
VD
VD
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00
O
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M
$328,000 for marketing
$85,000 for managing
conference center
$14,000 supplies
$117,000 contract to run
center
00
O
000'99$
005`11$
$30,000 (to BIA
through Redevelopment
Agency, Finance Dept
collects fees but may start
charging for service)
0
$47,000
(additional 15,000 this
year for fee collection)
0
O
0
0
0
N_
N
69
$66 (+ additional
contracts for special
events)
$2500 to
Neighborhood
Association
50% of Business
License Fees
(Farmers market,
events) $147,000
* SRT
O
O
O
O
viN
69
20% of amount
generated by TOT
$61,000 earmarked
for Visitors Bureau
0
$30,000 for
promotion of City
$117,600 (Chamber &
Promotional activities)
c k �
Davis
(currently assessing
need for continued
funding)
Galt
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• 9%
• $295,000
• 33% between Visitors
Bureau and Downtown
Assoc.
• 10%
• $580,000
• all general fund
$355, 823
0
0
O
(4
v-)
69
0
0
0
00
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69
$355, 823
(booking and marketing for
conference center: 41K
marketing commission: 30K
promotions: 284K)
O
O
pay fee based on
City property value
in assessment
district
O
$25,000 (Funds part-
time Downtown
Coordinator position: for
promotion and marketing
of Downtown; funded by
development agreement
with Walmart for 3-4
years, hope to continue
with agreement with Home
D- .ot
no direct support, a
few (5)
memberships
@$220 each
$52,000 ($15,000 to
Economic Development,
$11,000 to Workforce
Development, 9.5 to
Community Info, 16K to
events)
O
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DOWNTOWN
LODI
-10
:ET LINDA
s, Linda Miglio, your new
ministrative Coordinator
s only been here about
ee weeks as we write this
icle, and she has been
Dt quite busy. Many of you have already met her.
Downtown Lodi
NEWSLETTER
MAV 2002
da is new to the Lodi area. She and her husband
ie moved here from Arizona to be near their children
J grandchildren. Linda has previously worked in
rporate as well as non-profit businesses in
ministrative and management areas. At the present
ie she is updating the information for our web site
DWNTOWN LODI.COM" and she would like for you
gall the office if you have a web site for your business
It we can link it to from our web site. Linda is anxious
meet all of you, and if she doesn't get in to meet you,
;I free to call or come by the office to meet her.
NEW BUSINESSES
JUST AROUND
THE CORNER
Lodi Cooks...will soon be opening on Pine
Street, around the first of May—a cook ware
store.
The old Webbs will soon become the School
Street Bistro.
2 Illuminate... will start construction at the old
11 North on School Street.
►Y STREET FAIR
Lodi Chambers semi annual Street fair will be held
y 5th. Another great opportunity to attract new
,tourers. Why not have some refreshments in your
re and do a special sale.
Tokay Stich 'N' Quilt Guild
Marketing efforts on behalf of our Community Shopping
Center, include collaborative efforts with organizations
who hold events of their own in Downtown. The Quilt
Guild held the annual event on March 23rd & 24th in our
beautiful Downtown—drawing many out of town people.
Estimates were about 1,000, from as far away as Reno,
NV.
The Guild and your DLBP thanks those merchants who
took advantage of this opportunity to participate in this
event. They are Zoop-A-Loop, Christensen's Fashions,
Thomton House Furniture, Elizabeth of California, Nana's
Attic, Mom's Precious Treasures, and Sheri's Sonshine
Nutrition Center.
These merchants were featured in the program,
displayed beautiful quilts in their stores, and enjoyed the
benefits of added foot traffic.
Watch this News Letter for MORE OPPORTUNITIES TO
BE INVOLVED.
A GREAT MARKETING TOOL!
We are going to start a DLBP Tab insert which will be
inserted into the Lodi News -Sentinel on June 11. This
will include articles about Downtown Lodi.
For more information on this marketing tool,
please contact your Lodi News -Sentinel
representative. Don't miss out!
A CLEAN DOWNTOWN IS
A SUCCESSFUL DOWNTOWN
Just a reminder, the door ways to your store are a first
impression point for your customers. While the City
keeps our sidewalks & streets clean, it is your
responsibility to keep your immediate entryway clean.
Special Notice—after the Street Fair, George Bradley,
Streets Superintendent, has arranged to have our
sidewalks power washed. Thanks to George and his
crew for the good job they do in keeping the Downtown
clean.
ARD ACTION
board has been working hard on planning new
:nts to attract even more people Downtown. They
+e also been diligently studying the budget, and
posing new ideas to continue our success.
e board interviewed three potential Event
ordinators to assist with putting on some of our
posed new events and the current Downtown Lodi
e, which is scheduled this year for October 19th
also completed our first collaborative event with the
Ji Chamber's School Street Stroll. Over 25 of our
mber merchants participated in the sell out event. A
,at time was had by all. There was more wine and
d down here than you could possibility consume.
me people made a Valiant effort at doing so.
od job and thanks go to Pat Patrick, and his able
ff...with a special thanks to Susan Bagley, who did
.st of the leg work. Your DLBP provided over 500
wntown Lodi Live wine glasses for the event.
Introducing a NEW EVENT!!!
Saturday, June 29
ep Family Faith Festival
This event is sponsored by the
DLBP and its member Merchants.
The event is part of five major events
planned for 2002 and 2003 known
as Downtown Saturday Nite
iination with our major event called Downtown Live.
night will focus on an evening of entertainment and
ily fun featuring multiple Christian Rock bands
Jghout the downtown area.
OLD—BUT GETTING BETTER
Moore's Chinese Martial Arts of Lodi is 25
YEARS OLD this year, and has been doing
business at the same Sacramento Street
Location all that time. Scott Reiswig,
manager of the business for the last six
years, has been studying there for 18 of their:
25 years.
Had a great conversation with Scott, who is very proud
of his business. What a great business to have in our
revitalized Sacramento Street area. He has stuck
through the bad times as well as the good times.
The studio was started by a Grand Master, and founder
of Moore's, Da' Shifu. Teaching the Shou Shu...a
mandarin Chinese art of self defense, which can also
be described as an aggressive style. Scott, a native of
Lodi, is a 3rd Degree Black belt, and I can tell you one
thing for certain, I'm not going to mess with him. He is
not only big, but looks the part of a marshal arts instructor
by being fit and lean.
Scott, teaches old and young, men & women from ages
6 on up. His oldest student is 91. As a special for you
DLBP folks, Moore's is offering to ANY OWNER... a
FREE enrollment on any program. For your employees,
introductory lesson at Y2 price...both great values. For
more information call Scott at 369-8395 Monday
through Friday, noon to 10pm. Thanks Scott for this
offer, and Congratulations on 25 great years in Lodi's
Community Shopping Center.
Special note to all DLBP members—Got something
going on like an anniversary or other event? Got a
special offer just for fellow members merchants? Want
a profile article in the News Letter...Just come down to
the office and bring us your information. We are always
looking for member news.
:ARMER'S MARKET ADVANCE T-SHIRT ORDER FORM 1
■
1
1
1
1
1
1
1
1
1
1
1
1
Hanes Beefy -T, Royal Blue, Same logo as last years with an addition of the American Flag. Here's an
idea...Buy them for your staff and wear them on Thursdays to support our Downtown Farmer's Market.
They are priced to sell at the following prices: S, M, Lg, XL are $10.00 each XXL are $11.00 each
SMALL #
MEDIUM #
LARGE #
X -LG #
XX -LG #
@$10=
@$10=
@$10=
@$10=
@$11=
TOTAL=
Please send or bring by this form
and payment to the DLBP office
before May 31st. Thanks Much!
Downtown Lodi Business Partnership
P.O. Box 1565
Lodi, CA 95241
FARMERS MARKET—NEW & EXCITING
The Farmers Market Committee has been busy working on this years Farmers Market & Festival and it is shaping
Jp to be a great season. Last years attendance reached an all time high, and has become a social function that
. veryone enjoys.
the location this year will be on School Street, starting at Pine Street, and going two blocks to Walnut Street. This
iew configuration will allow Pine to remain open which will improve traffic flow. Also we will be able to utilize the
Post Office side walk square for the new Wine & Beer Garden, which will be operated with the cooperation of the
_odi Lions Club. This will be a fundraising item for both organizations.
_ive entertainment will continue to be a part of the Farmers Market, with many other activities combined with the
market to enhance the participation of all. The market will start earlier this year...Thursday, June 13th... my lucky
lumber.
Ne are also going to have new Farmers MarketT-Shirts printed up and will be selling them for only $10.00. Why
lot have all your employees wear them on the Farmers Market night to advertise the event? Please see the insert
for the T -Shirt order form.
Sunday
CHAMBER
STREET FAIRE
MAY CALENDAR
Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4
8:OOam-9:OOam
Marketing Committee
Meeting
DLBP OFFICE
8
12 13 14 15
6:15pm-8:15pm
Board of Directors
Meeting
Tillie s
19 20 21 22
5:30 pm
Bank of the West
Executive & Finance
Committee
10 11
16 17 : 18
11:OOam-12:O0pm
Parking Committee
Meeting
Camegie Forum
23 24 25
26 27 28 29 30 31
Deadline for articles
for the Lodi News
Sentinel TAB for the
DLBP
Coming Soon in June!
June 4th,..Deadline for ad copy for the DLPB Lodi News -Sentinel Tab.
June 11th...DLBP Tab publishes in the Lodi News -Sentinel.
Thursday, June 13th Downtown Lodi Farmers Market Starts!
June 20th Downtown Lodi Farmers Market
June 27th Downtown Lodi Farmers Market
June 29th Family Faith Festival...be watching for more info
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The Downtown Lodi Newsletter is published by the Downtown Lodi Business Partnership, publisher, Lew
VanBuskirk. Layout and design provided by Sheri Didreckson. News items relating to downtown are eagerly
sought. Please submit to the DLBP office either by mail, fax or e-mail (info. is directly below). Deadline is the
15th of each month for the following month.
Downtown Lodi Business Partnership
Mailing Address:
P.O. Box 1565 Lodi, CA 95241
Office: 4 W. Pine St. (Pine & Sacramento Sts.)
Phone: (209) 369-8052
Fax: (209) 369-8053
www.downtownlodi.com
e-mail: dlbp@lstpage.com
BOARD OF DIRECTORS
Lewis F. VanBuskirk-Executive Director
Peter Westbrook, President
Shared Network Services
24A N. School St.
333-4300 ext. 813
peter@sharednet.com
Dana Chapman, Vice President
Zoop A Loop
40 Downtown Mall
367-1444
info@zoopaloop.com
Tillie Easterling, Secretary
Tillie's Coffee, Tea, Etc.
21 W. Pine St.
365-6644
chuck97@softcom.net
Shawn Mazzanti, Treasurer
Bank of the West
229 S. Church St.
369-0283
smazzanti@ban kofthewest.com
Chuck Higgs, Past President
Lodi News -Sentinel
125 N. School St.
369-2761
chuckh@lodinews.com
Dev Thornton
Nana's Attic
105 S. School St.
367-9766
lodinana@hotmail.com
Al Nunes
Thornton House Furniture
6 S. School St.
369-0130
anunes@thornton-house.com
Rich Marini
Lodi Sporting Goods
220 S. Church St. #1
368-7993
Isgoods@sbcglobal.net
All Aboard!
Next stop
Lodi!
AMTRAK IS FINALLY HERE IN BEAUTIFUL
DOWNTOWN LODI
Darrell Didreckson
Sheri's Sonshine Nutrition Center
6 N. School St.
334-2406
darrell.didreckson@airgas.com
Phil Biddle
Vine & Branches
110 W. Oak St.
334-3111
pbiddle@inreach.com
Lyle Johnson
Cottage Bakery
203 S. School St.
3342544
Ijohnson@cottagebakery.com
Greg Soligan
Valley Paints
130 N. School St.
334-3907
gsoligan@hotmail.com
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DOWNTOWN
LODI
P.O. Box 1565
Lodi, CA 95241
DOWNTOWN LOD1...It's the Place to Be!
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' ANNUAL REPORT TO MEMBERSHIP 2001
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DOWNTOWN
LORI
This is your annual report as required by California Corporations Code. This will give you a recap of some of the benefits
that you received by having your business in the assessment area.
The Downtown Lodi Business Partnership, in concert with the City of Lodi, is responsible for managing the daily affairs of
the district, marketing, and event production and coordination as a major part of the overall marketing strategy.
EVENTS
The year 2001 saw the expansion of every one of our events, and the creation of a new event called Downtown Lodi Live
in which an estimated 5,000 people took part, doubling the attendance of the replaced Beer Fest. The event occurred two
weeks after the national tragedy of 911, and was not the financial success we had hoped for, but did meet or exceed all
other expectations.
The Farmers Market & Festival had two nights that saw attendance swell to over 5,000. We combined with the Arch Bear
Restoration Project, and the night the theater opened the people of Lodi came out to celebrate. Average attendance was
about 2,500 per night.
Kiddie Parade was bigger and better than ever with over 1,500 kids from 2 to 12. Participants and onlookers numbered
in excess of 4,000. In addition we had a Halloween parade with 200 entries, and up to 1,000 kids on the street trick or
treating, the See's candy program in which a record number, 18 merchants participated, finishing up the year with what is
becoming one of northern California's premier events, the Parade of Lights. This spectacular show had an estimated
attendance in excess of 35,000 people with a sell out of 100 entries.
There were other programs, and the bottom line is that we drew approximately 85,000 to your Community
Shopping Center. It is truly "The Place To Be."
BANNERS, TREE LIGHTS FOR CHRISTMAS, & BOWS...$23,000 was expended to create an ambiance in our
Downtown that is the envy of the San Joaquin Valley. Most everyone liked the miniature lights so much the board decided
to keep them up year round.
PARKING IMPROVEMENTS...a very active parking committee helped to improve the parking situation by altering parking
times to meet the needs of the area that was under construction, with a major anchor tenant in the stadium 12 theater
about to burst on the scene. They continue to adjust as changes dictate.
FINANCIAL...the financial aspects of the assessment area were stable even after experiencing a significant loss on the
Downtown Lodi Live event. Our balance sheet of December 31, 2001 showed cash in the bank of $22,456 compared to
$39,611 the year before. In addition to the loss on the event, we received $15,000 less funding from the city than the
previous year.
We spent $37,827 in marketing and advertising. There were cooperative advertising programs, event advertising, and
general advertising expenditures. This also included parking maps & Kiosk up dates.
The other significant financial changes showed total income for 2001 or $195,920 compared to the previous year $169,
531. Total expenses for the same two comparative years were $$202,114 compared to $155,225 respectively. The major
contributing factors to the difference in both income and expenses were the purchases of the banners and the tree
ighting.
This completes the annual report. Every member of the assessment area is entitled to receive a copy of the financial
statements which normally include the Profit and Loss statement and the balance sheet. You may obtain your copy by e-
-nailing, faxing or telephoning the office. Your copy will be e-mailed, faxed or mailed to you within 10 working days.
Respectfully submitted by
_ewis F. "Lew" Van Buskirk
Executive Director
)istributed in the May News Letter mailed prior to the first of May, 2002.