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HomeMy WebLinkAboutAgenda Report - March 6, 2019 H-03TM CITY OF LODI COUNCIL COMMUNICATION AGENDA ITEM H-•3 AGENDA TITLE: Consider Adopting Resolution to Issue Letter of Intent to Support Construction of World of Wonders Science Museum Expansion MEETING DATE: March 6, 2019 PREPARED BY: City Manager RECOMMENDED ACTION Consider Adopting Resolution to Issue Letter of Intent to Support Construction of World of Wonders Science Museum Expansion. BACKGROUND INFORMATION: The World of Wonders Science Museum (WOW) has long held a dream of a major expansion. Here, on the eve of their 10th Anniversary (March 3rd), the WOW will present their detailed vision of that expansion. In summary, the WOW proposes to close Sacramento Street between Pine and Elm Streets, providing a safe, traffic -free plaza for students, parents, teachers and the general public alike. The Plaza would provide assembly areas for arriving and departing classes, an outdoor teaching amphitheater, a Central Valley specific custom carousel, room for outdoor science and technology exhibits, all defined as a link between their existing and proposed facilities. The structure will contain an additional 30,000 square feet of hands-on exhibit space, classrooms, workshops, cafe and planetarium. While the project is still in its fundraising stage, local donor participation is growing towards the goal of their Phase 1 budget. The WOW Board has met with nationally recognized Angel investors who have made it clear that as a condition of their support, evidence of a strong public/private partnership must be developed. This partnership demonstrates the Community's belief in the merits of the project and it's considered support towards its accomplishment. As such, the WOW Board is requesting that the City Council issue a non-binding letter of intent to support the WOW expansion. Unfortunately, a number of legal restrictions prohibit governmental entities from taking binding action before they have gone through the legal process required to perform the act. Examples include projects that require the exercise of the Council's legislative or quasi-judicial powers such as an environmental review or the abandonment of a public right-of-way. As such, any letter of intent must be a non-binding expression of intent, subject to compliance with all legal requirements. The WOW Board has expressed a desire for the City Council to express its support for the following proposals: 1) Council support to abandon the street right-of-way on Sacramento Street between Elm and Pine (not including the intersections) and work with WOW on a legal structure to allow use of the Right -of -Way similar to restaurants in the downtown area. 2) Council support for use of approximately $300,000 in remaining Solar Surcharge funds to help offset the cost of a solar installation on the new building in addition to APPROVED: 111111111 en S hwabauer, City Manager Consider Adopting Resolution to Issue Letter of Intent to Support Construction of World of Wonders Science Museum Expansion March 6, 2019 Page 2 of 2 other renewable energy rebates/incentives from the Electric Utility to help offset the costs of eligible energy efficiency investments in the proposed expansion. 3) Council support to the extent possible to utilize public benefits funds designed for "demonstration projects", within the expansion. 4) Council support for the installation of an Electric Utility funded solar project on the roof of the Downtown Parking Garage. This project is currently already being considered as part of the NCPA Solar Project 1 for which the City Council approved sites for potential solar development via Resolution 2018-48. It should be noted that completion of this project will be subject to approval by the Federal Transit Administration (FTA), and would produce power for Lodi's ratepayers, not for the WOW. This adjacent solar array would be designed to demonstrate the benefits of a socially responsible alternative energy system to students and public alike. 5) Work to help establish a place for buses to park for visitor access. (Staff is exploring the use of the former indoor sports center site and the City bus lot which is largely empty during museum hours, however, any access would again require FTA approval.) If Council is inclined to support the request, a draft letter of intent laying out support for the above five principles, staff requests that it authorize the City Manager to execute this non-binding letter of intent in a form subject to approval by the City Attorney. FISCAL IMPACT: FUNDING AVAILABLE To be determined but all within existing program projections Partial funding is provided through various rebate and incentive programs, including the remaining Solar Surcharge Fund. Funding may be augmented by state and federal sources. If Council determines to subsidize the project in other aspects, the only available source would be General Fund dollars. Andrew Keys Deputy Cit Manager/Internal Services Director r=' Step err' chwa City Manager RESOLUTION NO. 2019-36 A RESOLUTION OF THE LODI CITY COUNCIL AUTHORIZING THE CITY MANAGER TO EXECUTE A LETTER OF INTENT TO SUPPORT THE EXPANSION OF WORLD OF WONDERS SCIENCE MUSEUM WHEREAS, the World of Wonders Science Museum (WOW) is engaged in the early stages of planning and fundraising for the expansion of the museum for the purpose of educating young people in science, and inspiring youth to engage in the discovery and exploration of the sciences; and WHEREAS, the WOW Board of Directors is reaching out to the investment community and other potential benefactors to fund the expansion; and WHEREAS, the future model for the WOW includes partnerships in educating youth from across the Central Valley, training teachers of science, and serving as a destination science hub for clubs, competitive science teams, and advanced classroom learning; and WHEREAS, investors' willingness to participate in philanthropic, community-based projects is increased by the local government's resolution to pledge support, administrative actions, and resources in a proper manner according to legal requirements; and WHEREAS, funding and right-of-way abandonment decisions are required to proceed through noticed public hearings in connection with a project application; and WHEREAS, City Council desires to express its support for the request of the WOW Board of Directors in a nonbinding fashion and subject to compliance with all applicable public processes; and WHEREAS, the WOW Science Museum Board of Directors seeks support for its proposals, including the closure of right-of-way on Sacramento Street between Pine and Elm Streets (not including the intersections), providing a safe, traffic -free plaza for students, parents, teachers and the general public alike. The Plaza would provide assembly areas for arriving and departing classes, an outdoor teaching amphitheater, a Central Valley specific custom carousel, room for outdoor science and technology exhibits, all defined as a link between their existing and proposed facilities. The structure will contain an additional 30,000 square feet of hands-on exhibit space, classrooms, workshops, cafe and planetarium, The use of remaining Solar Surcharge funds will help offset the cost of a solar installation on the new building, use of other renewable energy incentives, use of public benefits funds designed for "demonstration projects" within the expansion, installation of a Electric Utility funded solar project on the roof of the Downtown Parking Garage (subject to FTA approval), and provisions for parking buses and other vehicles at the former indoor sports center site with an intent to identify a long-term parking solution in the future in accordance with legal requirements. NOW, THEREFORE, BE IT RESOLVED, the Lodi City Council does hereby authorize the City Manager to execute a Letter of Support in a form acceptable to the City Attorney with the WOW Science Museum Board of Directors for the following five principles: 1) Council support to abandon the street right-of-way on Sacramento Street between Elm and Pine Streets (not including the intersections) and work with WOW on a legal structure to allow use of the Right -of -Way similar to restaurants in the downtown area. 2) Council support for use of approximately $300,000 in remaining Solar Surcharge funds to help offset the cost of a solar installation on the new building, in addition to other renewable energy rebates/incentives from the Electric Utility to help offset the costs of eligible energy efficiency investments in the proposed expansion. 3) Council support to the extent possible to utilize public benefits funds designed for "demonstration projects," within the expansion. 4) Council support for the installation of an Electric Utility funded solar project on the roof of the Downtown Parking Garage. Completion of this project will be subject to approval by the Federal Transit Administration and would produce power for Lodi's ratepayers, not for the WOW. This adjacent solar array would be designed to demonstrate the benefits of a socially responsible alternative energy system to students and public alike. 5) Work to help establish a place for buses to park for visitor access. Dated: March 6, 2019 I hereby certify that Resolution No. 2019-36 was passed and adopted by the City Council of the City of Lodi in a regular meeting held March 6, 2019, by the following votes: AYES: COUNCIL MEMBERS — Johnson, Kuehne, Mounce, Nakanishi, and Mayor Chandler NOES: COUNCIL MEMBERS — None ABSENT: COUNCIL MEMBERS — None ABSTAIN: COUNCIL MEMBERS — None NNIFER 1V. FERRAIOLO City Clerk 2019-36 EI -3 Science Center Statistics 2017 The Association of Science -Technology Centers (ASIC) is a global organization providing collective voice, professional support, and programming opportunities for science centers, museums, and related institutions, whose innovative approaches to science learning inspire people of all ages about the wonders and the meaning of science in their lives. ASTC collects and publishes data about science centers and museums to help its members plan and manage their operations and to provide basic information to those with an interest in the field. As of January 2017, of ASTC's 675 members, 487 were science centers and museums operating or under development in 49 countries. Every U.S. state had at least one member; California alone had 40. The following information is based primarily on data collected from 151 ASIC science center and museum members from January through April 2018. 6= 11 0 million visits worldwide Serving Millions Around the World In 2017, 151 science centers and museums reported total attendance of over 62 million visits in their most recent fiscal year (52.4 million on-site and 10.1 million through off-site events and programs, such as school outreach). In the United States, total attendance for 123 science centers was over 45 million. Extrapolating from reported data to include all ASTC science center and museum members, ASTC estimates that there were 110 million visits worldwide last year. An estimated 80 million visits were made to ASTC's 393 science center and museum members in the United States. Median on-site attendance at individual centers was 204,040 with 47% of respondents reporting an increase over the previous year. Paid on-site attendance increased for the 44% of the 142 respondents providing those data. In past surveys, we have found individual institutions' attendance fluctuates with the seasons; extremes of weather; disruptions caused by construction; special events; and changes in public policies, practices, and funding. Occasionally, an exhibition or giant -screen film also may contribute to a significant attendance change. Adding Value to the Local Economy As cultural amenities, science centers add value to their local economies. While they count on public funding, on average, 50 cents of every operating dollar comes from ticket sales, program fees, facility rentals, and other "earned income" sources. Most centers (91%) charge for general admission, with adult admission prices ranging from USD $1 to $31. The median admission charge worldwide is USD $12 for adults, USD $9.50 for children_ Science centers also bring jobs to their communities; 19,294 paid employees were reported by 149 institutions (122 U.S. respondents reported a total of 14,289 paid employees.) The median number of full-time equivalent employees at individual institutions was 55. Median 'personnel costs constitute 58% of operating expenses. 50 40 30 20 10 a 24% Private Funds �•.-.IQ.Ttit'' 23% Public Income 4% Endowment Income J Integral to the Global Educational Infrastructure School groups make up a significant percentage of science center and museum attendance. At the 148 institutions that reported both total on-site and school on-site attendance, school groups accounted for a median 15% of total on-site attendance. Extrapolating from reported data to include all ASTC science center and museum members, the estimated school group attendance was nearly 18 million worldwide in 2017 (13 million in the United States). But field trips are just the beginning. Most science centers offer workshops and demonstrations, school outreach programs, professional development for teachers, curriculum materials, and programs for home schoolers. About the 2017 ASTC Statistics Survey This document is based primarily on data collected in a survey carried out from early January through April 2018. The survey was distributed by email to the 487 science centers and museums that were then members of ASTC. By the time the data entry closed, we had received 151 responses, a response rate of 31%. Science centers vary widely in scale, from very large institutions with over 360,000 square feet (33,445 square meters) of exhibits, to very small centers with as few as as 1,700 square feet (158 square meters) of interior exhibits. Among the institutions reporting these data for 2017, the median size was 35,360 square feet (3,285 square meters) of interior exhibit space. In addition to the hands-on, experiential exhibits and programs that are the hallmark of science centers, 48% of respondents also have large -format theaters. The breakdown of respondents by location generally reflected that of the ASTC membership as a whole. Eighty-two percent of respondents were U.S.- based, compared with 81% of ASTC members. Science/technology centers and museums made up 58% of respondents, compared with 53% of ASTC members. Institutions with budgets under USD $1 million, however, are underrepresented among respondents to the survey, making up only 17% of respondents, compared with 42% of ASTC members. Institutions with budgets over USD $3 million are overrepresented -59% of respondents, compared with 14% of ASTC members. For more information, contact: Association of Science -Technology Centers 818 Connecticut Avenue, NW, 7th Floor Washington, DC 20006-2734 USA (202) 783-7200 info@astc.org www.astc.org Photos: Experiencing the solar eclipse of August 21, 2017, in special programs at The Discovery Science Place in Tyler, Texas; using design thinking to engineer a roller coaster at The Tech Museum of Innovation in San Jose, California Museums as Economic Engines A NATIONAL REPORT An Economic Impact Study for the American Alliance of Museums December 2017 American ' Alliance of Museums THE ANDREW W. MELLON FOUNDATION I, woretb 140 Now ._9 OXFORD tePEC0N0MICS • Contents 5 Executive summary 7 Glossary of Terms 9 Introduction 10 The GDP impact of museums 11 Direct GDP impact 11 Indirect GDP impact 11 Induced GDP impact 12 GDP impact by sector 14 The employment impact of museums 15 Jobs impact by sector 16 Occupational profile 17 (o 18 Tax impact of museums State -level detail 18 GVA impacts by state 19 Location quotients 21 Conclusion 22 Appendix A: Literature Review 25 Appendix B: Methodology 27 Appendix C: State -specific Data Tables From the President of AAM As a nonprofit finance executive for most of my career, I appreciate and respect the value of strong data and analytics. I have witnessed the power of numbers, and I know that persuasive data and facts can open eyes and change minds. I am confident that this unprecedented report will open many eyes to the power of the museum field. Throughout this detailed study, the numbers tell an indisputable story about museums as true economic engines for their communities, supporting jobs and wages that are vital to the health of their hometowns. For over 100 years, the Alliance has championed museums and nurtured excellence in museum practice to contribute to a more informed and enriched world. Museums play an essential role in the cultural and social life of the United States — and beyond. They tell our stories, preserve our heritage, interpret the past, and explore our shared futures. Museums enrich lives each and every day. Our legislators, policymakers, funders, and trustees also need to know that museums sustain important jobs for their constituents. They need to recognize that museums generate substantial tax revenue for their communities, and that museums are economic drivers providing financial benefits that ripple throughout the economy. Until now, we have lacked comprehensive economic data representing the diverse museum field. Working with our highly esteemed partner, Oxford Economics, we embarked on this unique study, the first of its kind to examine the full scope of the museum sector's economic contributions to the US economy. We are grateful to the Andrew W. Mellon Foundation for their generous support, without which this work would not be possible. In partnership, Laura L. Lott President and CEO American Alliance of Museums FROM THE PRESIDENT OF AAM 114 OXFORD NM ECONOMICS 3 OXFORD ECONOMICS ABOUT OXFORD ECONOMICS Oxford Economics was founded in 1981 as a commercial venture with Oxford University's business college to provide economic forecasting and modelling to UK companies and financial institutions expanding abroad. Since then, we have become one of the world's foremost independent global advisory firms, providing reports, forecasts, and analytical tools on 200 countries, 100 industrial sectors, and over 3,000 cities. Our best -of -class global economic and industry models and analytical tools give us an unparalleled ability to forecast external market trends and assess their economic, social, and business impact. Headquartered in Oxford, England, with regional centres in London, New York, and Singapore, Oxford Economics has offices across the globe in Belfast, Chicago, Dubai, Miami, Milan, Paris, Philadelphia, San Francisco, and Washington DC. We employ over 300 full-time people, including more than 200 professional economists, industry experts, and business editors—one of the largest teams of macroeconomists and thought leadership specialists. Our global team is highly skilled in a full range of research techniques and thought leadership capabilities, from econometric modelling, scenario framing, and economic impact analysis to market surveys, case studies, expert panels, and web analytics. Underpinning our in-house expertise is a contributor network of over 500 economists, analysts, and journalists around the world. Oxford Economics is a key adviser to corporate, financial and government decision -makers, and thought leaders. Our worldwide client base now comprises over 1,000 international organisations, including leading multinational companies and financial institutions; key government bodies and trade associations; and top universities, con- sultancies, and think tanks. December 2017 All data shown in tables and charts are Oxford Economics' own data, except where otherwise stated and cited in footnotes, and are copyright © Oxford Economics Ltd. This report is confidential and proprietary to the American Alliance of Museums and may not be published or distributed without their prior written permission. For reference purposes, please use the following citation: 'Museums as Economic Engines: A National Study, commissioned by the American Alliance of Museums and conducted by Oxford Economics, 2017.' The modelling and results presented here are based on information provided by third parties, upon which Oxford Economics has relied in producing its report and forecasts in good faith. Any subsequent revision or update of those data will affect the assessments and projections shown. To discuss the report further please contact: Robert Stein Executive Vice President, Chief Program Officer American Alliance of Museums (202) 289-9104 rstein©aam-us.org GDP contribution in 2016. This is made up of direct, indirect, and induced effects as the impact of museums spreads through the US economy. 726 a jobs Supported in 2016. This includes the 372,106 jobs that are directly provided in the museum sector in the US. Fiscal contribution in 2016. This was made up of $8 billion in federal taxes and $4 billion in state and local taxes. EXECUTIVE SUMMARY Executive summary Museums play an essential role in cultural and social life across the US. They tell our stories, preserve our heritage, interpret the past, and explore the future. In this way, museums enrich our lives daily: feeding a hunger for knowledge and igniting our imaginations. They provide forums for learning, but also a place for enjoyment and escape. Museums preserve and protect more than a billion objects, safeguarding these treasures for future generations. Museums, widely defined, also provide places where communities can come together, interact, understand, and appreciate cultural diversity. But beyond this cultural impact, the museum sector is also essential to the national economy — generating GDP, stimulating jobs, and contributing taxes. These economic effects can be measured using a standard technique known as economic impact analysis. This kind of analysis measures not just the direct (operational) contribution of the museum sector but also the impact that is felt as its activities ripple out across the economy. This includes, for example, the impact generated as museums makes purchases from a wider supply chain, known as the indirect impact. It also measures the effects that are felt in the wider consumer economy as employees in museums and their supply chains spend their wages on things like meals in restaurants or going to the gym (known as the induced impact). Each of these economic channels can be quantified in terms of a contribution to GDP, jobs, and the amount of tax revenue that is generated for all levels of government. Each year, more than 850 million visits are made to US museums from all across US society, and that number continues to grow. To meet this level of demand, the museum sector directly supports 372,100 jobs and generates $15.9 billion in income. In support of the sector, museum volunteers also contribute more than a million hours of service every week, which we do not ILI OXFORD NEP ECONOMICS 5 EXECUTIVE SUMMARY quantify. But, the economic contribution of museums also extends far beyond these immediate operations—in ways that we can calculate. The total economic contribution of museums in 2016 amounted to more than $50 billion in GDP, 726,200 jobs, and $12 billion in taxes to local, state, and federal governments. On top of the 372,100 workers directly employed by the museum sector, a further 354,100 jobs are supported in the wider economy, either in the supply chains of museums or through the wage spending of those employed by museums themselves or those employed in the supply chain—totalling 726,200 jobs. The contribution of museums is widespread. Of the $50 billion total contribution to GDP made by the sector in 2016, some $34.2 billion results from supply chain and consumer spending activities. This spreads the benefits of the sector to other parts of the US economy, including, for example, $11.9 billion in financial services; $6.0 billion in trade, transportation, and utilities; and $4.8 billion in professional and business services. The impact is also spread widely across the US, with every state realizing economic benefits from museums. ILtOXFORD NW ECONOMICS 6 GLOSSARY OF TERMS American Community Survey (ACS): An annual household survey conducted by the US Census Bureau that samples about 3.5 million addresses across the US. It provides information on individual socioeconomic and demographic characteristics. County Business Patterns (CBP): A US Census program that measures subnational economic data by industry. This series includes the number of establishments, employment during the week of March 12, first quarter payroll, and annual payroll. Gross Domestic Product (GDP): Produced by the Bureau of Economic Analysis (BEA), GDP is the official economic measure of output in the US economy. Gross Value Added (GVA): A measure of output less intermediate consumption (contribution to GDP), it is the measure of the value of goods and services produced in a specified region. IMPLAN: Economic impact software that uses Input -Output tables showing the relationships between industries to evaluate the full economic contribution of one industry throughout the economy. Metropolitan Statistical Area (MSA): A geographic region in the US, defined by the Office of Management and Budget, to identify a single set of geographic delineations for the Nation's largest centers of population and activity (i.e. cities). North American Industrial Classification System (NAICS): The standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the US business economy. NAICS Code 712 (Museums, Historical Sites, and Similar Institutions): This US industry comprises establishments primarily engaged in the preservation and exhibition of objects, sites, and natural wonders of historical, cultural, and/or educational value. Occupational Employment Statistics (OES): A Bureau of Labor Statistics (BLS) program that produces employment and wage estimates annually for over 800 occupations. Quarterly Census of Employment and Wages (QCEW): A Bureau of Labor Statistics (BLS) program that publishes a quarterly count of employment and wages reported by employers covering 98 percent of US jobs. Standard Occupational Classification (SOC): A system used by Federal statistical agencies to classify workers into occupational categories for the purpose of collecting, calculating, or disseminating data. All workers are classified into one of 840 detailed occupations according to their occupational definition. AN INTRODUCTION TO ECONOMIC IMPACT ANALYSIS A standard economic impact assessment identifies three channels of impact that stem from an activity: Direct effect, which measures the economic benefit of museum operations and activities in the US. Indirect effect, which encapsulates the activity driven by the supply chain as a result of the procurement of goods and services from other businesses. Induced effect, which captures the impact of workers spending their wages on locally produced goods and services. This supports activity across the spectrum of consumer goods and services, and their supply chains. An example of this is the purchases a worker makes using his wages, including groceries, clothing, transportation, and utilities. In accordance with standard economic impact assessments, the scale of the museum sector is measured using four key metrics: GVA—the gross value added (GVA) contribution to GDP. Employment—employment is measured in terms of headcount of workers. Wages—the compensation paid to workers within the industry, the industry's supply chain, and induced wages paid to workers in consumer industries. Taxes—gross tax receipts paid at federal, state and local levels. All monetary impacts in this report are presented in current 2016 (i.e. non -inflation adjusted) US$. Fig. 1: The channels of economic impact Direct Impact Company/Industry expenditure Indirect Impact Purchases of inputs from suppliers Suppliers' own supply chains Induced Impact Consumer spending out of employees' wages: Food and beverages Recreation Clothing Household goods Total Impact Value-added Employment Taxes INTRODUCTION Introduction Museums play an essential role in cultural and social life across the US by collecting, preserving, researching, and interpreting objects, living specimens, and historical records. In doing so, museums enrich our lives, providing forums for learning, and support as well as a variety of services to our communities. Museums preserve and protect more than a billion objects and help the public better understand and appreciate cultural diversity. But beyond this cultural impact, the museum sector is also essential to the national economy — generating GDP, creating jobs, and contributing taxes. Demand for the kind of opportunities and engagement that the museum sector provides is widespread and data about visits and exhibits is readily available. More than 850 million visits are made each year to US museums. In 2009, AAM completed a financial study of museums, but despite this, no comprehensive economic analysis has attempted to address the overarching impact of the museum sector on the US economy. Until now, we have lacked comprehensive economic data representing the diverse museum field. To address this, the American Alliance of Museums (AAM), founded in 1906 and which now represents more than 35,000 professionals and volunteers, institutions, and corporate partners in the sector, commissioned Oxford Economics to conduct research, analysis, and impact modeling to clearly quantify the economic contribution of museums in the US. AAM's membership, and the sector more generally, as defined in this study, comprises a diverse group of organizations. It includes aquariums, art museums, botanic gardens, children's museums, culturally specific museums, halls of fame, historic sites, history museums, maritime museums, military museums, natural history museums, planetariums, presidential libraries, science and technology centers, and zoos. For this study, Oxford Economics has quantified the economic contribution of the sector using an economic impact analysis at the national level and by state, as set out in Fig. 1. This technique highlights the importance of the museum sector to the US economy in terms of jobs, wages, tax revenue, and GDP. OXFORD ECONOMICS 9 LI THE GDP IMPACT OF MUSEUMS The GDP impact of museums Museums have a considerable economic footprint in the US. Hundreds of thousands of people work in the industry, designing displays, educating visitors, conducting research, and preserving history throughout all states and territories in the US. In turn, the purchases made by museums from suppliers to support their operations (that is, the indirect effect) enable further activity, sustaining thousands more jobs across the country. Finally, wages paid to museum employees, and those employed in the supply chain, fund consumer spending (the induced effects), for example in retail and leisure establishments. This delivers additional economic benefit to the US economy. In the following sections, we quantify the industry's economic footprint in terms of its contribution to GDP, the employment it supports, and the tax revenues it generates at the federal, state, and local level. In this chapter, we explore the three core channels of impact, starting with the direct contribution of museums. Fig. 2: The total GVA contribution of museums billions of US$ $20 $30 $40 $50 $0 $10 Direct $15.7 Indirect $14.6 Total $49.9 Induced $19,6 Source: Oxford Economics, IMPLAN OXFORD NW ECONOMICS 10 THE GDP IMPACT OF MUSEUMS Combining all the channels of impact—direct, indirect (supply chain), and induced (wage spending)—the total impact that museums had on the US economy amounted to $50 billion in 2016, equivalent to about 0.3 percent of the total US economy (note: US nominal GDP was $18.6 trillion in 2016). Fig. 2 shows the breakdown of this impact across the three core channels, in terms of GVA contribution to GDP. We subsequently explore each channel of impact in turn. DIRECT GDP IMPACT The direct impact of museums comprises the value-added output generated by the sector; those employed directly by museums, the wages these museums pay, their operation expenditures, and the taxes that they pay. We estimate that in 2016, this direct impact accounted for $15.7 billion in GDP and $15.9 billion in employee compensation (wages). A comparison of the total impact with the direct impact reveals how, for every $100 of value-added output created by museums, an additional $220 of value added is created in other sectors of the US economy as a result of supply chain and employee expenditure impacts. This means that the sector has a value -add multiplier impact of 3.2, which is greater than that for boat building (2.8), and just below that for chocolate and confectionery manufacturing (3.5), and far exceeds that for amusement parks and arcades (1.3) or fruit farming (1.4), for example. INDIRECT GDP IMPACT The indirect impact of the museum sector reflects the employment and GDP contribution made by the suppliers of those establishments (e.g. security providers, IT support, and legal services) and, in turn, within the supply chains of those suppliers. In 2016, the GDP contribution of these suppliers was $14.6 billion, including $7.5 billion in employee compensation. INDUCED GDP IMPACT The induced impact of the museum sector represents the economic activity supported by the consumer spending of wages by those employed directly by museums or in their supply chains. As a result of this spending, we estimate that the induced impact attributable to museums' operations to be a $19.6 billion contribution to GDP in 2016. This includes $11.2 billion in employee compensation. OXFORD INV ECONOMICS 11 GDP IMPACT BY SECTOR The economic impact of the sector's activities is spread throughout the economy as the employees and suppliers of the museum sector spend their incomes purchasing goods and services from all kinds of other businesses, from restaurants to power companies, and retail to health care and so on. The impact at sector level is calculated using an input-output modeling framework. This uses inter -industry relationships to calculate the multipliers, or the ripple effects of museums' activities, which, in turn, support activity in other sectors of the economy. The total GDP impact (direct + indirect + induced) of the museum sector is displayed in Fig. 3. It is broken down into the major sectors of the US economy. The direct impact of the museum sector is concentrated in the leisure and hospitality category. Unsurprisingly, this sector is also where museums have the greatest overall national impact ($17.2 billion). In fact, 34 percent of the overall GVA impact is captured in this sector. Still, 66 percent of the total GVA impact is generated in a diverse set of sectors outside of leisure and hospitality. For example, there are three sectors where museums have a significant impact: financial activities (24 percent); trade, transportation, and utilities (12 percent); and professional and business services (10 percent). These sectors represent areas where museums spend money on Fig. 3: Museums' GVA impact by sector Sector Direct Indirect Induced Total Natural Resources and Mining Construction Manufacturing Trade, Transportation, and Utilities Information Financial Activities Professional and Business Services Education and Health Services Leisure and Hospitality Other Services Government Total Source: Oxford Economics, IMPLAN THE GDP IMPACT OF MUSEUMS $ in millions 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 15,653.6 0.0 0.0 15,653.6 242.0 288.6 1,060.7 2,343.0 822.4 6,325.5 2,712.8 131.0 233.3 223.7 189.8 14,572.7 437.7 198.5 1,685.0 3,664.2 971.2 5,572.3 2,053.7 2,728.9 1,281.3 845.7 191.3 19,629.8 679.7 487.1 2,745.7 6,007.2 1,793.6 11, 897.8 4,766.5 2,859.9 17,168.3 1,069.3 381.1 49,856.2 dLi OXFORD NIF ECONOMICS 12 their supply chain or areas where employees spend their incomes on goods and services. For example, some of the top inputs (i.e. indirect impacts) for museum operations include: Real estate buying and selling, leasing, managing, and related services (part of financial activities); Insurance (part of financial activities); Advertising, public relations, and related services (part of professional and business services); and Scenic and sightseeing transportation services and support activities for transportation (part of trade, transportation, and utilities). Similarly, some of the top expenditures for consumers (i.e. induced impacts) include: Housing (part of financial activities); Transportation (part of trade transportation, and utilities); and Healthcare (part of education and health services). For scalability and comparison, if the museum sector were represented as a US city, the industry would rank as the 59th largest MSA in terms of GDP. It would fall between Albany, NY and Oxnard, CA. Fig. 4 illustrates this comparison, along with similar sized MSAs in terms of GDP. Fig. 4: MSA comparison of museum GDP contribution MSA GDP GDP, in billions of US$ Tulsa, OK Grand Rapids, MI Baton Rouge, LA Albany, NY 54.6 53.9 53.7 51.1 Museum sector 49.9 Oxnard, CA Madison, WI Des Moines, IA New Haven, CT Source: Oxford Economics, BEA THE GDP IMPACT OF MUSEUMS OhoE0XFORD ECONOMICS 48.2 46.6 46.6 45.1 13 The employment impact of museums Besides its GDP and tax impact, the museum industry directly employs 372,100 people. On top of this, the museum sector indirectly supported an additional 136,800 jobs through supply -chain purchases. We estimate that a further 217,300 induced jobs were sustained as employees of the industry and its supply chain spent their wages on consumer goods. In total, the economic activity of the museum sector supports 726,200 jobs throughout the US economy. Different sectors affect the US economy in different ways. The best way to compare is by evaluating jobs and value -add multipliers. The museum industry has a jobs multiplier of 2.0. This means that for every direct job in the industry, an additional job is supported elsewhere in the economy. This is higher than many other industries. Fig. 5 displays the job and value -add multiplier of different sectors in the US. Fig. 5: Multipliers of museums compared to other sectors Sector Jobs Multiplier Value -Add Multiplier Bottled and canned soft drinks & water Chocolate and confectionery manufacturing Museum sector Engineered wood member and truss manufacturing Boat building Greeting card publishing Fruit farming Amusement parks and arcades Source: Oxford Economics, IMPLAN THE EMPLOYMENT IMPACT OF MUSEUMS 4.8 5.8 2.0 2.3 2.2 1.6 1.2 1.2 1 kOXF0RD NiP ECONOMICS 4.4 3.5 3.2 3.2 2.8 1.5 1.4 1.3 14 JOBS IMPACT BY SECTOR The total employment impact (direct + indirect + induced) of the museum sector is displayed in Fig. 6 and Fig. 7 (below). Similar to the GVA impact, the industry's employment impact is concentrated in the leisure and hospitality sector, which accounts for 56 percent of the total employment impact. This is followed by professional and business services (9 percent); trade, transportation, and utilities (9 percent); and financial services (9 percent). Fig. 6: Total museum jobs impact by sector Jobs, in thousands - Natural Resources, Mining, and Construction Manufacturing Trade, Transportation, and Utilities t• Information MIII Financial Activities - Professional and Business Services MI Education and Health Services - Leisure and Hospitality Government and Other Services Fig. 7: Detail museums' jobs impact by sector Source: Oxford Economics, IMPLAN Sector Direct Indirect Induced Total Natural Resources and Mining Construction Manufacturing Trade, Transportation, and Utilities Information Financial Activities Professional and Business Services Education and Health Services Leisure and Hospitality Other Services Government Total Source: Oxford Economics, IMPLAN THE EMPLOYMENT IMPACT OF MUSEUMS Jobs, in thousands 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 372.1 0.0 1.6 5.1 6.7 3.8 2.7 6.5 10.4 10.4 20.8 22.2 44.2 66.4 3.6 3.7 7.3 40.2 25.9 66.2 39.3 27.3 66.6 5.2 44.3 49.4 6.1 31.6 409.9 2.9 20.3 23.2 0.0 1.3 1.8 3.1 372.1 136.8 217.3 726.2 ilLik OXFORD ECONOMICS 15 OCCUPATIONAL PROFILE The occupational profile of the museum sector describes the types of jobs that make up the industry. The major occupation group that has the largest share of employment within the industry is personal care and service occupations, which accounts for about 20 percent of workers in the sector. The roles of museum sector employees are many and varied: they are directors, curators, registrars, educators, exhibit designers, public relations officers, development officers, security managers, volunteer coordinators, researchers, scientists, technologists, and historians, among others. Beyond the customer -facing service museums provide, several other functions are essential to the operations of museums, including education, training, and library occupations that comprise about 15 percent of workers, office and administrative support occupations that make up about 13 percent, as well as sales and related occupations, which account for about 9 percent of workers in the industry. Fig. 8: Occupation profile of museums All Other, 13% Protective Service, 5% Arts, Design, Entertainment, Sports, and Media, 5% Building and Grounds Cleaning and Maintenance, 6% Personal Care and Services, 20% Business and Financial Operations, 6% THE EMPLOYMENT IMPACT OF MUSEUMS '— Education, Training, and Library, 15% Management, 8% Sales and Related, 9% Office and Administrative Support, 13% Source: Oxford Economics, BLS OES itA OXFORD IMP ECONOMICS 16 Tax impact of museums The direct, indirect, and induced economic activity supported by the museum sector generated $8.0 billion in federal tax revenue in 2016 and an additional 54.0 billion in state and local tax revenue. In total, the economic activity that the museum sector generated was worth over 512.0 billion in taxes for all levels of government. In total, each job created by the industry's activity results in $16,495 in additional tax revenue (from all sources). Fig. 9: Museum tax impact State and Local Taxes $4b Federal Taxes $8b TAX IMPACT OF MUSEUMS Source: Oxford Economics, IMPLAN OXFORD ECONOMICS 17 Museums provide important economic impact to every area of the United States. The top 10 states are geographically diverse and account for 57% of museums' economic impact nationwide, in terms of GVA. STATE -LEVEL DETAIL $,)i State -level detail Museums operate in all corners of the United States, representing a whole host of institutions, including art museums, history museums, botanic gardens, children's museums, historic sites and historical societies, military and maritime museums, science centers, zoos, and aquariums. As a whole, the largest impact is felt in the Mideast states (S10.7 billion), followed closely by the Southeast region and the Far West region (59.3 billion).' 9.9 billion), There are two ways to evaluate state -level detail. One is measuring the magnitude of the total GVA impact in each state. The other considers the relative contribution of the museum sector to each state's economy, using a measure called location quotient. Each measure is detailed in the following sections. GVA IMPACTS BY STATE The states where the museum sector generated the highest economic impact, in terms of GVA, include California ($6.6 billion), New York ($5.4 billion), and Texas ($3.9 billion). The top 10 states where the museum sector had the greatest impact account for over half of the sector's economic impact nationwide. They include states from most geographic regions in the US such as Illinois ($2.7 billion) in the Great Lakes region, Florida ($2.3 billion) in the Southeast region, Pennsylvania ($1.8 billion) in the Mideast region, and Massachusetts ($1.2 billion) in the New England region. Fig. 10 presents a map that shows, in absolute dollar terms, how museums' economic impact differs by state. f Regions, as determined by the Bureau of Economic Analysis. For a detailed list of states by region, see httas://www. Agyiregionalidocsiregionsslm. OXFORD NW ECONOMICS 18 STATE -LEVEL DETAIL Fig. 10: Museum GVA impacts by state 585 117 141 151 353 198 1,079 311 VT -77 194 265 — NH 1,210 --MA 5,374 230 — fil 871 834 _ CT 819 1,540 1NJ 200 — DE i]8 1,340 — MD 853 — DC 209 1,802 511 280 457 LOCATION QUOTIENTS Museum GVA (Millions of US$) 77-600 601-1,802 1,803-3,921 4' 3,922-6,551 Source: Oxford Economics, IMPLAN A location quotient (LQ) for an industry helps to illustrate how concentrated it is in one state by comparison to others. A location quotient that is equal to one indicates that the state's industry concentration is equal to the national concentration of the same industry. Industries with higher location quotients (usually greater than 1.2) indicate that a region has a higher concentration in the production of that good or service, relative to the rest of the nation. A value of 1.5 indicates that industry output within the region is 1.5 times more concentrated than the US average. A location quotient below one indicates that industry output within the region is less concentrated compared to the US average. Note: High output industries do not necessarily result in high location quotients, as this statistic is relative to national output. For example, if the museum sector makes up 0.70 percent of Washington DC's economy and only 0.28 percent of output in the US, then Washington DC's LQ for the museum sector would be 2.5 (0.70%/0.28%). As noted above, the GVA impacts of the museum industry is largest in California, New York, and Texas. However, none of the top five states in terms of GVA rank in the top five LQ values, meaning the scale of the impact does not indicate a particular concentration. The states with high LQ values include the District of Columbia (DC), Hawaii, and Alaska. This indicates, for example, that the ILA OXFORD Mr ECONOMICS 19 economy of Alaska is more reliant on the museum sector compared to Florida, even though Florida has a higher output produced by the industry. Fig. 12 presents a map that shows, in relative terms (LQ), how museums' economic impact differs by state. Fig. 11: Top 10 states by GVA impacts and location quotients (LQ) State Top GVA Impact States GVA • (in billions) Top LQ States State GVA (in billions) LQ California 6.6 1.0 District of Columbia New York 5.4 1.4 Hawaii Texas 3.9 0.9 Alaska 0.3 1.9 Illinois 2.7 1.2 Wyoming 0.2 1.8 Florida 2.3 0.9 Rhode Island 0.2 1.4 Virginia 1.8 1.3 New York 5.4 1.4 Pennsylvania 1.8 0.9 Virginia 1.8 1.3 Ohio 1.5 0.9 New Hampshire 0.3 1.3 Maryland 1.3 1.3 Maryland 1.3 1.3 Massachusetts 1.2 0.9 Idaho 0.2 1.3 Source: Oxford Economics, IMPLAN 0.9 0.5 2.5 2.1 Fig. 12: Museum location quotient (LQ) by state 0.9 VT -0.9 1.2 -NH 14 ,�0.9-MA MA Fll A1.1 -CT ���. -NJ _ 1 1.1 l.33 - MD 2.5 - DC 0.9 0.9 STATE -LEVEL DETAIL 2.1 0.9 0.8 0.8 0.8 Museum LQ 0.6-0.9 1.0-1.1 0.9 ! 1,2-1.4 IML - 1.5-2.5 Source: Oxford Economics, IMPLAN OXFORD P ECONOMICS 20 CONCLUSION Conclusion This study has demonstrated how vital and valuable the museum sector is to the US economy. Museums offer diverse and educational experiences to visitors from all across the nation and the world. In fact, we estimate that there are 372,100 museum workers employed in the US along with 3 million volunteers.2 These workers and volunteers enable the estimated 850 million visitors to museums to learn about our heritage, interpret the past, and explore the future. By preserving and protecting more than a billion objects, museums provide forums for learning and safeguard these treasures for future generations. In total, museums support employment of over 726,200 workers in the US and generate over $50 billion in economic activity. Their economic activity impacts every part of the US with significant economic activity in each region. Appendix C provides a detailed summary of the economic impact of the museum sector in each of the US states. Fig. 13: Summary of museums' economic impact Direct Indirect Induced Total Income, GVA, Federal, State and Local Taxes in US $ Employment 372,133 136,787 217,286 726,206 Income (billions) $15.9 $7.5 $11.2 $34.7 GVA (billions) $15.7 $14.6 $19.6 $49.9 $12.0 Federal, State and Local Taxes (billions) Source: Oxford Economics, IMPLAN 2 See "American Alliance of Museums' Museum Financial Information Survey, 2009." OXFORD NIP ECONOMICS 21 APPENDIX A Appendix A LITERATURE REVIEW Museums and cultural institutions serve a vital role in collecting, preserving, studying and displaying artifacts and other objects of cultural, historical, or scientific importance. Given the breadth and depth of the roles that museums and cultural institutions play in society, quantifying their economic value is a challenging task, especially given that many of them function as public or quasi - public entities. Three fundamental research approaches seek to characterize and quantify the value of museums as we see in several examples below: economic impacts (the focus of this study), societal impacts, and tourism impacts. Ultimately, the approach and focus of the impact analyses reflect the objectives and strategies of organizations seeking to quantify the value of museums and cultural institutions. Economic Impacts The most common approach used to quantify the economic contribution that museums and cultural institutions make to an area uses input-output modeling. As demonstrated in this report, the input-output model quantifies an organization's expenditures, effects (a.k.a. direct effects) across supply chains (a.k.a. indirect effects), and includes an assessment of the economic value stemming from paid employee consumption of personal goods and services (a.k.a. induced effects). For example, the Museum of Fine Arts, Boston (MFA) completed a detailed assessment of their impact across four categories— museum operations; visitors and the School of the Museum of Fine Arts (SMFA) students and guests attending graduation; and 10 -year construction impacts.3 The study calculates the direct, indirect, and induced effects stemming from MFA's operational spending, as well as the economic value generated in the community from non-resident visitor spending—totaling in excess of $338 million. 3 Economic Development Research Group and Mt. Auburn Associates, Inc. The Economic and Community Impacts of the Museum of Fine Arts, Boston (July 2015). OXFORD NW ECONOMICS 22 APPENDIX A Cincinnati's Museum Center took a similar approach, quantifying their economic impact and ongoing construction impact to the tune $114 million (annually) to the regional economy. The museum also sought to call further attention to their societal contributions by providing quantitative evidence of their community engagement and education programs such as ECSITE, which provides training to dozens of pre -K teachers, who in turn impacted more than 1,200 young learners in 2012.' Societal Impacts Measuring the societal value of cultural institutions is among the most challenging of quantitative efforts and requires a broader set of civic engagement and understanding to develop the right series of cultural metrics. Usually these efforts are developed with a specific objective and purpose in mind such as health, education, social inclusion, identity, urban revitalization, etc. Contrary to economic impacts, societal impacts generally focus on measuring the results of an activity, rather than the activity itself. For example, one study evaluated smaller community museums in Australia and the impacts they had on their local communities. The impacts were measured through focus groups to ascertain the social and cultural benefits of the museums and participants' perceived impacts—this was followed by a quantitative survey administered to the local population.5 Tourism Impacts A tool used for discussion of the economic importance of museums beyond their communities focuses on the draw that museums and cultural institutions have for tourists and visitors. By definition, tourists enter a community from outside the area, spend money on goods and services, and buoy economic activity—especially in recreation and hospitality sectors. Museums often serve as a magnet that draw in visitors. To this end, many museums seek to quantify this value by collecting data on visitors to their institutions. Through either surveys or a quick question upon entrance (e.g. what's your zip code? or what country are you visiting from?) museums can gather valuable data on their visitors. This data can then be translated into the visitor spending profiles to 4 Rexhausen, Jeff; Heath, Julie; Jones, Michael. Quality of Life, Quality of Living: Economic & Community Benefits of Cincinnati Museum Center. Economics Center—University of Cincinnati. June 2014. 5 Kelly, Lynda. Measuring the impact of museums on their communities: The role of the 21st century museum. INTERCOM — Conference Paper. 2006. du OXFORD misr ECONOMICS 23 APPENDIX A calculate the spending effects (and ripple effects) of non-resident visitors coming into a community's museum. A Maine Museum visitor impact survey of 14 museums found that about 442,000 non-resident visitors spent nearly $71 million at museums—and 1 in 5 visitors indicated that museums were the primary reason for their trip and subsequent spending associated with the trip.6 Similar to input-output modeling, visitor spending operates in a similar fashion. Visitors stay at hotels, eat at restaurants, visit cultural sites and consume goods and services within a local economy. This serves as an economic boon to drive benefits across many other sectors (in addition to cultural sectors). Another study evaluated the effects of the Guggenheim Museum Bilbao on driving new visitor growth in a largely non -tourist destination in the Basque region of Spain.' Specifically, the opening of a Guggenheim museum in that region served as a test case of the potential for economic transformation, stemming from a globally -recognized cultural institution. The study used survey results from approximately 1,200 respondents to ascertain their reason for visiting Guggenheim Museum Bilbao. Analyzing the results in conjunction with other visitor data and tourism metrics, a series of regression models were built to segment normal tourism growth cycles from tourism increases attributable to Guggenheim Museum Bilbao. The findings suggest that Guggenheim Museum Bilbao accounts for a foreign visitor increase of nearly 44% to the region and a Spanish national visitor increase of 55% between October 1997 and January 2000. 6 Lawton, Chuch and Rowe, Lindsay. Maine Museums: An Economic Impact Study, Prepared for the Maine Arts Commission. 2009 Survey. 7 Plaza, Beatriz. Evaluating the influence of a large cultural artifact in the attraction of tourism: The Guggenheim Museum Bilbao case. Urban Affairs Review, Vol. 36, No. 2. November 2000 (pp. 264-274). IL.LOXFORD 'FAUIECONOMICS 24 APPENDIX B Appendix B CREATING THE DATABASE To conduct the impact assessment and analysis, Oxford Economics and AAM constructed a state -level database using information gathered from various sources. Use of multiple data sources increases accuracy in the database and mitigates chances of error and outliers in estimation process. The sources of data include: BLS Quarterly Census of Employment and Wages (QCEW): 2016 annual data. BLS Occupational Employment Statistics (OES): May 2016 data. Census American Community Survey (ACS): 2015 annual data. BEA Gross Domestic Product (GDP): 2015 GDP by metro area. IMPLAN (IMpact analysis for PLANning): 2016 annual data. Census County Business Patterns (CBP): 2015 annual data. Proprietary databases: Including data provided by AAM, Institute of Museum and Library Services (IMLS), and D&B Hoovers. Oxford Economics would like to thank AAM employees for their support in completing detailed reviews that allowed us to complete this analysis. Without this input, the analysis would not have been possible. ABOUT IMPLAN This analysis utilized IMPLAN economic impact software. IMPLAN is an input- output modeling system used to build models at various levels of geography, including national, state, county, and congressional district. It allows for adjustable assumptions of supply -chain connections and leakages from survey input data and improved accuracy of assumptions. All data are presented in 2016 values. IMPLAN is widely used and recognized by government organizations, nonprofits, economic development organizations, workforce planners, education institutions, and consultants across the US and Canada. Ira OXFORD NW ECONOMICS 25 APPENDIX B IMPACT MODEL STRUCTURE The model is designed to capture the inter -industry relationships, consumer spending, and ripple effects that result from direct economic activity generated by museums. The impacts are measured across four channels: Direct Impact: direct employment and spending by the industry's business operations Indirect Impact: supply -chain effects, stemming from industry's operations (e.g. legal services, utilities, etc.) Induced Impact: describes impact resulting from employees spending their incomes in state/national economy Taxes: Gross tax receipts paid at the federal, state, and local level. Input-output modeling characterizes and follows the flow of spending through an economy, thereby capturing and quantifying effects on supply chains, consumer/ payroll spending, economic leakages, and even taxes paid to governments. The following figure depicts the overarching structure of the model. Fig. 14: The input-output model structure DIRECT IMPACT INDIRECT IMPACT INDUCED IMPACT 4 1 E1 ��,a 1 ,a. 000000 A company or sector employs lots of statl. Its operations generate GDP and tan for the authorities. IL7 . It also spends money with suUUhiers who employ stall, generare GDP and pec taxes, They use other ;uhpllers in turn. Employees flncludine of the suppliersi surmd their wages In the wider economy, generating mote GDP -jot -12 and tax revenues. Added together. Ihese three e lams - drreci, mdirea, innucen - Soinorise the total enol tomb irnpeia of the TOTAL oinpeny tit sector. IMPACT 1:10omtrgtnt ILIOXFORD ECONOMICS 26 Tot u! Appendix C This table displays the full impact results for museums in each state and the US. United States Employment Income GVA Taxes, all sources Income, GVA, and Federal, State & Local Taxes in US$ LLI 1.0 lhrect Indirect Induced Total 372,133 15,944,839,118 15,653,639,730 136,787 7,499,351,898 14,572,697,030 217,286 11,235,951,043 19,629,825,073 726,206 34,680,142,058 49, 856,161,832 11, 978,645,600 AIau irna L01 - 0.0 Direct Indirect Induced Employment Income GVA Taxes, all sources 5,296 144,474,129 137, 018,132 1,818 76,720,867 154,260,308 2,234 97,422,115 179,156,719 9,410 320,222,614 473,040,212 100,484,335 Alaska LO = 1.9 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 1,798 124,642,848 119,955,775 445 25,457,775 60,188,313 1,008 50,846,580 99,613,972 3,240 201,195,701 280,003,469 70,923,896 Al z iit:, 1.0 -- 1 . 1 Direct Indirect Employment Income GVA Taxes, all sources 7,107 321,183,728 307,452,918 2,959 125,135,053 250,548,922 4,769 219,447,819 381,513,799 14,792 663,776,744 935,688,507 209,824,089 AF.V,an•;;� !_0 1.1 Direct Indirect Induced rata Employment Income GVA Taxes, all sources 4,149 131,738,638 135,255,407 1,283 51,472,660 108,891,943 1,777 73,457,948 138,756,570 7,250 257,747,377 384,671,749 89,356,595 California L0 = 1.0 Direct Indirect Induced Total Employment Income GVA Taxes, all sources APPENDIX C 38,207 2,093,711,996 2,037,174,118 16,074 963,389,231 1,895,790,523 26,785 1,505,014,910 2,646,427,331 80,722 4, 545, 714,992 6,550,892,138 1,560,309,970 16AOXFOR0 VP ECONOMICS 27 APPENDIX C Income, GVA, and Federal, State & Local Taxes in US$ Colorado LO -- 1.2 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 8,107 362,684,699 350,254,188 3,054 154,201,789 297,866,088 5,038 252,309,130 434,811,481 16,162 767,088,455 1,078,739,798 256,682,262 Connecticut LO = 1.1 Direct Indirect Induced I Total Employment Income GVA Taxes, all sources 5,398 234,112, 851 237,090, 533 1,877 133,963,926 273,188,584 2,941 187,343,375 320,151,470 10,229 556,204,970 833,852,544 223,631,758 Delaware LO = 1.1 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 1,393 52,512,388 50,104, 290 458 26,614,736 75,021,129 692 37,570,693 77,246,716 2,547 116,835,540 203,645,828 39,626,956 District of Columbia LO= 2.5 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 6,418 568, 411,122 521,068,276 1,192 110,035,971 184,728,691 1,398 106,024,845 132,684,015 9,110 792,919,336 852,980,861 157,906,241 Florida LO = 0.9 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 18,110 707,679,748 738,852,306 8,153 337,602,464 665,051,719 11,340 496,593,207 881,549,120 37,636 1,541,518,112 2,284,312,651 588,659,623 Georgia LO 0.8 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 7,841 319,504,170 305,088,211 3,481 168,120,608 314,623,306 5,630 263,031,159 483,965,686 16,893 748,086,483 1,096,229,150 238,224,498 Hawaii I LQ = 2.1 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 4,830 162,041,632 158,360,352 1,441 65,687,806 148,446,326 1,782 80,655,094 145,696,803 8,116 310,516,345 456,622,465 104,612,705 Idaho LO • I.:t ' {][rani Indirect induced Total Employment Income GVA Taxes, all sources 1,356 112,757,421 109, 339,103 488 17,000,406 34,823,868 1,306 50,976,971 86,249,656 3,098 179,413,329 228,155,605 46,059,984 OXFORD NV ECONOMICS 28 APPENDIX C Income, GVA, and Federal, State & Local Taxes in US$ Illinois LO = 1.2 Direct Indirect Induced 1 Total Employment Income GVA Taxes, all sources 19,999 764, 899, 020 780,402,940 6,955 405,415,822 804,343,123 11,583 611,802,746 1,079,929,488 38,524 1,780,463, 776 2,663,482,156 683,164,279 Indiana LO = 0.9 Direct Indirect Induced I Total Employment Income GVA Taxes, all sources 6,511 236, 655, 559 278, 968, 517 2,278 103,708,069 214,176,926 3,817 174,296,902 329,094,294 12,588 513,280,461 818,514,766 219,405,389 Iowa L0 = 0.8 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 3,126 94,199, 485 103,944,376 1,091 55,456,664 124,251,061 1,798 84,317,536 153,944,510 6,012 233,748,522 383,671,969 93,349,668 Kansas LO = 0.7 Direct 1 Indirect Induced Total Employment Income GVA Taxes, all sources 3,299 81,976,893 77,361, 247 1,214 56,223,136 107,342,771 1,577 70,720,937 123,400,199 6,133 210,256,066 311,115,484 69,255,879 Kentucky LO = 0.9 Direct Indirect In[Inced Total Employment Income GVA Taxes, all sources 4,555 164,346,514 155,409,131 1,762 82,099,192 154,040,842 2,558 110,393,260 199,159,512 8,902 358,673,264 510,617,845 111,001,659 Louisiana LO = 0.8 Direct , Indirect Induced Total Employment Income GVA Taxes, all sources 4,292 157,978,190 183,907,807 1,552 78,585,573 157,275,228 2,449 111,746,783 219,471,100 8,307 349,384, 218 561,622,382 141,266,417 Maine LO = 1.2 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 1,800 73,498,983 73, 826, 050 601 24,871,075 50,105,099 999 40,379,582 71,067,544 3,405 139,088,479 195,394,220 46,454,767 Maryland LO = 1.3 Dirndl Indirect Induced Total Employment Income GVA Taxes, all sources 9,732 509,255,387 488, 415, 666 3,172 176,765,103 368,122,523 5,287 18,203 266,372,156 955,191,210 477,472,681 1,339,744,524 320,880,378 KA OXFORD NIEW ECONOMICS 29 Total APPENDIX C Income, GVA, and Federal, State & Local Taxes in US$ Massachusetts LO = 0.9 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 8,614 389,389,203 363,113, 072 2,964 196,411,131 359,117,987 4,979 310,947,548 488,640,936 16,549 894,870.138 1,209,679,242 291,673,376 Michigan LO = 0.7 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 7,565 255, 094, 076 254, 540, 000 2,740 136,319,026 248,242,619 4,514 217,163,669 372,391,337 14,800 606,737,582 870,984, 057 214,168, 261 Minnesota LO = 1.0 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 6,879 269, 288, 597 254,811,861 2,510 147,557,010 266,464,400 4,414 229,758,083 396, 817,112 13,781 646,439,547 916,874,807 223,649,492 Mississippi LO = 0.6 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 1,468 53, 890, 899 58,235,236 559 21,603,774 43,968,737 883 34,288,399 64,688,541 2,909 109,737,985 166,860,145 40,273,954 Missouri LQ = 1 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 7,009 264,525,408 287,633,837 2,493 121,522,876 231,181,951 4,164 189,405,960 332,043,262 13,653 575,222,067 851,775,714 215,462,592 Montana LQ = 0.9 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 1,089 44,879,285 44, 570, 805 368 13,726,996 29,434,118 632 24,248,205 42,387,660 2,088 82,923,068 116,711,845 28,809,076 Nebraska LO = 1.1 Direct Indirect . Induced Employment Income GVA Taxes, all sources 2,949 113,530,957 112, 904, 606 925 46,079,226 99,942,451 1,625 76,833,433 140,164,918 5,492 236,106, 960 353,049,470 75,454,650 Nevada LO = 1.1 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 2,861 133,154,238 167,061,772 1,324 55,759,844 112,984,021 1,697 76,449,405 144,735,253 5,893 266,055,085 425,951,573 126,742,923 iLk OXFORD ECONOMICS 30 APPENDIX C Income, GVA, and Federal, State & Local Taxes in US$ New Hampshire LO = 1.3 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 975 26,441,083 25,814,527 1,140 60,756,590 113,671,986 1,474 77,834,523 124,728,284 3,574 164,731,842 264,857,436 58, 377, 748 New Jersey LO = 0.7 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 7,111 253,052,186 251,101,384 3,209 197,575,450 400,115,778 4,381 270,599,054 456,042,102 14,747 721,676,097 1,11-2,849,572 293,603,916 New Mexico LQ = 1.1 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 2,832 125,988,932 123, 242, 879 769 30,676,920 73,582,603 1,323 51,588, 510 100,010,172 4,934 208,991,990 298,108,887 68,157, 745 New York LO .= 1.4 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 32,738 1,904,056,461 1,812,573,880 10,411 781,138,829 1,506,306,122 18,715 1,230,072,667 2,062,036,380 61,796 3,907,523,422 5,374,319,932 1,388,012,525 North Carolina LO = 0.8 Direct I Indirect Induced Total Employment Income GVA Taxes, all sources 9,058 318,355,585 305,141, 390 3,383 150,301,015 309,817,666 5,162 233,830,715 438,827,967 17,599 701,152,113 1,051,775,192 229,055,280 North Dakota LO = 0.9 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 972 53, 920, 551 52,323,180 302 17,118,191 34,804,681 607 29,247,082 53,325,106 1,877 100,461,651 140,710,003 33,044,264 Ohio LQ = 0.9 I Direct Indirect Induced Total Employment Income GVA Taxes, all sources 13,712 447,462, 055 419,730,706 4,641 238,628,798 470,991,493 7,618 25,973 356,158,803 1,042,133,616 650,670,485 1,539,636,196 343,374,231 Oklalfcmn LO = 0.8 Direct Indirect I Induced Total Employment Income GVA Taxes, all sources 3,050 118,132,211 112,591,447 1,212 66,651,705 116,522,219 2,146 106,484,477 175,727,954 6,404 291,761,459 404,731,891 92,023,719 ILLOXFORD ECONOMICS 31 hid arF:ct Induced Total Total TOM! APPENDIX C Income, GVA, and Federal, State & Local Taxes in US$ LO 1.0 Direct Indirect Induced Employment Income GVA Taxes, all sources 5,149 193,554,938 180, 030, 876 1,777 80,950,507 172,257,618 2,810 129,580,341 233,276,763 9,740 403,734.394 584,967,782 131,842,212 Pennsylvania LO = 0.9 Direct Employment Income GVA Taxes, all sources 12,251 525,097,853 579,094,369 4,318 270,014,833 489,372,978 8,090 436,040,375 724,029,931 24,590 1,230,272,192 1,793,713,336 484,945,257 Rhode Island LQ = 1.4 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 1,993 81,034, 801 77,527,028 586 30,746,977 66,103,990 976 49,167,660 85,698,909 3,560 161,116, 060 229,871,766 54,875,207 South Carolina LQ = 0.8 Direct Indirect 1 Induced Total Employment Income GVA Taxes, all sources 4,460 123, 050,112 116,880,993 1,801 76,186,347 148,416,983 2,191 92,976,469 172,487,671 8,489 293,163,338 439,066,578 97,631,117 South Dakota LQ = 1.1 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 1,532 56,878,318 55,050,902 407 17,132,519 37,309,233 736 31,718,156 58,505,107 2,676 105,673,441 150,609,551 31,777,253 Tennessee LCd 1.1 f7n :c1 lndiroc1 Induced Total Employment Income GVA Taxes, all sources 8,337 290,193, 204 274,545,789 3,179 160,584,433 286,279,565 4,854 240,503,444 393,537,817 16,376 691,900,295 954,326,844 204.789,813 Texas LO = 0.9 Direct Indirect Induced Total Employment Income GVA Taxes, all sources 31,260 1,045,350,992 991,739,775 12,360 712, 441, 878 1,247,143,411 18,274 978,050,700 1,684,287,264 62,013 2,742,549,142 3,921,108, 798 899,562,961 LJt[rh LO 0.8 Diroct Indirect Induced Employment Income GVA Taxes, all sources 3,317 100,016,390 94, 741, 239 1,322 55,686,105 113,054,500 1,757 75,363,869 136,838,103 6,420 231,687,322 345,835,780 74,975,246 driA OXFORD ler ECONOMICS 32 Income, GVA, and Federal, State & Local Taxes in US$ Vermont LO = 0.9 Direct Indirect Induced Total Employment Income GVA Taxes, all sources Virginia LO = 1.3 Employment Income GVA Taxes, all sources 831 27,480,949 25,540,924 265 11,226,096 23,080,811 Direct ] Indirect 15,786 638,396,416 611,094,735 5,079 278,315,202 543,524,153 Washington LO=0.8 1 Direct 1 Indirect Employment Income GVA Taxes, all sources 7,603 360,735,940 342,243,324 2,483 140,264,672 288,275,764 West Virginia LO = 1.0 ' Direct Indirect Employment Income GVA Taxes, all sources 1,500 87,050,962 85, 888,187 463 22,186,639 45,500,237 Wisconsin LO = 0.7 Direct Indirect Employment Income GVA Taxes, all sources Wyoming Employment Income GVA Taxes, all sources APPENDIX C 4,409 135,654,085 129,392,981 LO 1.8 Direct 1,499 90,917,024 95,228,682 2,018 104,318,508 207,780,896 Indirect 431 18,941,875 44,360,766 379 16,330,627 27,602,935 Induced 1,483 55,250,056 76,632,523 18,650,297 Total 7,410 28,373 360,074, 659 1,282, 055, 346 640,398,807 1,802,096,502 408,209,851 Induced 4,049 207,840,730 376,749,500 Induced 997 41,686,702 77, 967, 840 Induced 3,005 143, 684,188 256,812,814 Induced 659 27,298,841 57,031,477 Total 14,145 710,077,104 1,008,622,824 236,367,635 Total 2,951 151,119,034 209,177,258 50,799,264 Total 9,444 385,544,478 600,019,320 137,198,543 Total 2,600 138,149, 243 198,238,689 54,055,847 OXFORD NIPECONOMICS 33 114 OXFORD ii ECONOMICS Europe, Middle East, and Africa: Global headquarters Oxford Economics Ltd Abbey House 121 S1 Aldates Oxford, OX1 1H0 UK Tel: +44 (0)1865 268900 Landon Broadwall House 21 Broadwall London, SE1 9PL UK Tel: +44 (0)20 7803 1418 Belfast Lagan House Sackville Street Lisburn County Down, BT27 4AB UK Tel: + 44 (0)2892 635400 Paari 12 Cecilia Street Pearl 7646 South Africa Tet: +27(0)21 863-6200 Frankfurt Mainzer Landstraf3e 41 60329 Frankfurt am Main Germany Tel: +49 69 95 925 280 Paris 25 rue Tiphaine 75015 Paris France Tel: +33 (0)1 56 53 98 52 Milan Via Cadorna 3 20080 Albairate (MI) Italy Tel: +39 02 9406 1054 Americas: New York 5 Hanover Square, 19th Floor New York, NY 10004 USA Tel: +1 (646) 786 1879 Philadelphia 303 West Lancaster Avenue Suite 2e Wayne, PA 19087 USA Tel: +1 (610) 995 9600 Mexico City Emerson 150, Despacho 802 Col. Polanco, Miguel Hidalgo Mexico D.F., C.P. 11560 Tel: +52 (55) 52503252 Boston 51 Sawyer Road Building 2 - Suite 220 Waltham. MA 02453 USA Tel:+1 (617) 206 6112 Chicago 980 N. Michigan Avenue, Suite 1412 Chicago Illinois, IL 60611 USA Tel: +1 (773) 372-5762 Miami 1090 Oysterwood Street Hollywood, FL 33019 USA Tel: +1 (954) 815 0305 Asia Pacific: Singapore Singapore Land Tower 37th Floor 50 Raffles Place Singapore 048623 Tel: +65 6829 7198 Sydney Level 4, 95 Pitt Street Sydney, 2000 Australia Tel: +61 (0)2 8249 8286 Email: !n gill box (Moxfordeconomics.com Website: www.oxfordeconomics.com p X11 ° 01,;.\\ n rf "Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." —Albert Einstein Table of Contents 1. Introduction WOW Growth History 3. WOW Location and Geography 4. Regional Student Population 5. Regional Student Demographic by County 6. - 9. The Pyramid of Science Learners 10. Conceptual Cost Outline 11 WOW Organizational Chart 12. Statements of Financial Position (2018) 13. Science Plaza Projected Operating Budget 14. Forging a Future of Science and Culture 15. Fun Facts WOW Officers & Board WOW Officers Sally Snyde President Barbara den Hartog Vice President Anne Weisenberg Secretary Rich Mullenbach Treasurer WOW Board of Directors Jay Bell John Della Monica Christine Franklin Jerry Fry Megan Ergonis Galarneau William Huyett John Maroulis Susan Ring Christina Wilson The mission of the World of Wonders Science Museum is to offer hands-on, science -based exhibits and programs to stimulate discovery for all ages. address: 2 North Sacramento Street, Lodi, CA • website: www.WowScienceMuseum.org • phone: 209.368.0WOW • fax: 209.369.1290 Tax Identification Number: 20-3075595 • 501(c) (3) Non -Profit Corporation 1,2 1 INITh World of Wonders (WOW) Science Museum For the past ten years the WOW Science Museum, located in California's Central Valley, has built a place where young people become inspired by science through hands-on experiences, demonstrations, and opportunities to personally discover science principles and phenomena. The museum has consistently grown during the decade by over twenty percent each year with over 80,000 inspired by visits to the museum and outreach programs this past year. Programs such as WOW on Wheels Q have gone into the classroom and formed partnerships with mul- tiple school districts in the region. The WOW Board believes that now is the time to expand 0 C the museum into a full Science Center that will broaden its reach to more students and provide higher levels of engagement with both students and teachers. The need for higher level science teaching and learning is apparent in the California Central Valley. With over 68% of free and reduced lunch students and more than 25% second language homes, the schools devote most of their resources to basic instruction. Science instruction is a lower priority with limited support especially in the elementary grades, where there is a lack of trained educators in science and minimal laboratory facilities. We have a vision to change this by creating an environment where students and teachers can not only become inspired by science but will engage in exploration and discovery through participation in events and research studies focusing on STEAM (science, tech- nology, engineering, art, and mathematics). WOW Growth History Key Growth Actions/Events March 2009 Grand Opening, 2 days/week offering: Field Study Trips, Birthday Parties & WOW Science Store Aug. 2011 Doors open 5 days/week Sept. 2013 introduction of WOW on Wheels Aug. 2014 Opening of WOW Science Classroom expansion Jan. 2016 WOW on Wheels van acquired 1 March 2010 Doors open 3 days/week Jan. 2013 Doors open 6 days/week April 2014 Approaching Field Study Trip capacity, expansion vision begins Sept. 2014 Opening Jim Pyers' Illumination Lab exhibit space Sept. 2017 After school MakerSpace, & outreach programs offered 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 23% CAGR-compound annual growth rate Oct. 2017 increased WOW on Wheels staffing in response to demand (11500 students in 2017) Nov. 2018 The start of WOW on Rails_ a partnership with Amtrak, San Joaquins, Kids `n' Trains Jan. 2019 Final vision of WOW Science Plaza ,000 ,000 ,000 ,000 ,000 ,000 000 ,000 000 190 80 70 70 60 50 40 30 20 10 �� go � riii ` 1 M 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 23% CAGR-compound annual growth rate Oct. 2017 increased WOW on Wheels staffing in response to demand (11500 students in 2017) Nov. 2018 The start of WOW on Rails_ a partnership with Amtrak, San Joaquins, Kids `n' Trains Jan. 2019 Final vision of WOW Science Plaza ,000 ,000 ,000 ,000 ,000 ,000 000 ,000 000 SCIEN WOW Location and Geography Current Student Population Being Served (K-6) Potential Student Population (K-6) Sutter Sutter 37 3.164 Yulo 99 El Dorado El Dorado l n!ador 15 Sulano Sac. 133.384 Anlador 2,1 alavcras 78 'aliments Tuolumne 534 Tuolumne 3,164 Mariposa 0 Madera 0 Merced 31,984 Iadera Fresno 35 113,057 Source: California Department of Education, 2017-2018 Enrollment by Grade (with County Data) https://dq.cde ca.gov/dataquest/dqcensus/EnrGirdLevels.aspx?cds=39&agglevel=county&year=2017-I8&ro= y Q N D MUS • 1111 0 •w. i• 0 0 0 • •_« i QOV 0 Regional Student Population Served by the WOW, past, present and future • cam,., 1 .,..—.yr 0 a Sustained Harvest Seeds Planted Promising Yield -‘,L L T R K +5� t TE • K-12 DECO 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 ri Total student population © Share of student population served Source: California Department of Education, 2017-2018 Enrollment by Grade (with County Data) https://dq.cde-ca gov/dataquest/dgcensus/EnrGrdLevels aspx?cds=39&agglevel—county&year=2017-18&ro y 1.000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 ,,r SRIEN Regional Student Demographic by County (On average 68% socio-economic disadvantaged) 300,000 250,000 200,000 150,000 can 100,000 1:-1 50,000 Sacramento Fresno San Joaquin Stanislaus Solano Merced* Madera El Dorado Other Total student population K-12 Socio-economic disadvantaged Source: California Department of Education, 2017-2018 Enrollment by Grade (with County Data) https://dq.cde.ca.gov/dataquest/dgcensus/EnrGrdLevels aspx?cds=39&agglevel=county&year=2017-18&ro—y *information not available 0 ovilhibk irVia • I1l�� 0 111 • 0 tip ILL • •. • -mat.. i The Pyramid of Science Learners '15 c y0 c� au X CD.u ., 6 N 23 PARTNERS Universities Businesses School Districts County Offices of Education Research & Creating Knowledge Teachers Training of trainers Teachers workshops NGSS & content Engaging teachers at the school level by providing resources Students Science ambassadors Teams of scientists: robotics, contests, clubs i.e. EiE, MESA Deeper content learning Makerspace, Design Lab mss. - 0 WP% FUNDERS Businesses Service Clubs Donors Grants Sponsors inspiring students and teachers by involving them in lab and demonstration activities such as: WOW on Wheels, - field study trips to the museum and programs science phenomena through visits to the museum. participation in events and experiences in WOW outreach programs w •1 • 1111111 r r WOIILn WoNtos The Pyramid of Science Learners The future model for the World of Wonders Science Museum can best be defined by a pyramid with the base (area in green) addressing the need to inspire all of our students in the wonder of science and technology. The museum fulfills much of this need through hands-on programs at the museum and with the outreach it does with area schools. However, because of limited space, the museum can only accommodate 5% of the K-6 students within our region. With the expansion of our facility, our goal is to easily increase that number by over 25% of the regional student population, research & Creating Knowledge Teachers Students .11 Ill 'i_!':: i !, Current Mission Inspiring students and teachers by involving them in lab and demonstration activities such as: WOW on Wheels, field study trips to the museum and programs Engaging all students by stimulating their curiosity and discovery of science phenomena through visits to the museum, participation in events and experiences in WOW outreach programs i The Pyramid of Science Learners The next level up the pyramid (area in yellow) is where the museum will, with its partners, support deeper content learning for teachers and students. For teachers, the WOW Museum will work with local school districts and county offices of education to offer training and materials that support the Next Generation Science Standards (NGSS). Teachers will be able to attend workshops that will enable them to bring back to their own classrooms hands-on activities for their students. The Museum will become a science center for advanced teachers of science allowing them to become trainers of their colleagues back at their local schools. This trainer of trainers program has shown PARTNERS Universities Businesses School Districts County Offices of Education } Teachers Training of trainers Teachers workshops NGSS & content Engaging teachers at the school level by providing resources Students Science ambassadors Teams of scientists: robotics, contests, clubs i.e. EiE, MESA to be an effective strategy to improve student understanding of NGSS. For students at this level, the museum will serve as a home for those who enjoy science experiences on a regular and continuing basis. The Museum will host science clubs, competitive science teams, and opportunities to explore technology in areas such as robotics. The Museum will support groups of students who wish to explore science at a deeper content level. The Museum will implement a program based on the '`Engineering is Elementary" (EiE) curriculum designed by the Boston Science Museum that has supported STEM learning through teaching problem -solving skills to young engineers. "EiE is an excellent inquiry -based STEM curriculum that teaches students thinking and reasoning skills needed for success. Built around the engineering design process, EiE teaches kids how to solve problems systematically...creating skills, optimism, and attitudes important for their futures." —Boston Museum of Science website Deeper content learning Makerspace, Design Lab PARTNERS Universities Businesses School Districts County Offices of Education Research & Creating Knowledge The Pyramid of Science Learners The pinnacle of our Science Pyramid model (blue area) is an exciting adventure for the highly engaged young scientist. We will provide facilities for university research projects that involve and engage students in meaningful discovery. In partnership with local universities, we will offer lab and office space to graduate students working on advanced degrees with an agreement that they will provide students the opportunity to participate in their research. We will focus this program on projects that most affect the commerce and success of the Central Valley such as the agriculture technologies and science. In this way, the museum will model and demonstrate how science discoveries solve problems and improve lives. Conceptual Cost Outline PROJECT COMPONENTS: Estimates of probable construction cost are based on conceptual building, site planning, and design. PHASE 1 1. Site Acquisition & Preparation $2,910,000.00 PHASE 2 1. Museum & Planetarium $19,420,000.00 2. Plaza & Streetscape ._. $3,175,800.00 3. Developmental Soft Costs $1,430,800.00 Phase 2 Total $24,026,600.00 Contingency (+1- 10% ) PHASE 3 1. Exhibit Acquisition & Refurbishment $1,800,000.00 d WOW Organizational Chart OUTSIDE CONSULTATION l Financial Review Marketing Multi -Media Payroll/HR Services 1 VOLUNTEER COORDINATOR Pmt Time 1 CFO TREASURER BOARD OF DIRECTORS BOOKEEPER/FT PURCHASER/FT RETAIL/POS MANAGER Part Time Part Time 1 Sclence Store 1 Full Time Full Time Part Time 1 EDUCATION DIRECTOR 1 Field Trips 1 Educator/F1 1 Educator/PT 1 1 PRESIDENT OPERATIONS MANAGER WOW on Wheels 1 Educator/FT 111=311 =El =MI 12:1=1 C1=71 •Current positions ■ Future positions Educator/Fr Educator/Fr Educator/FT Educator/PT Educator/P1 Edroc aim/ PT Edv[plar/PT Educator/FT Educator/f1 Educaloe/PT 1 SECRETARY VICE-PRESIDENT 1' PROGRAM DIRECTOR 4 Outreach EXHIBITS Educator/FT Educator/P1 Educator/FT Educator/FT FACILITIES MANAGER 1 In House 1 Exhibit Maintenance Housekeeping/R Housekeeping/FT Maint. Eng./FT Maint. Eng./FT 1 ES F-[IBITS Outside Pest Control Grounds Main!. Misc. Eng. Vehicle Mainl. PLANETARIUM MANAGER 1 Shows and Events 1 Prajecitan/f1 Projection/f1 1 Projection Eng./PT Projection Eng./PT FOOD SERVICE MANAGER 1 Lunch 1 Service/FT Service/PT Servicer/FT Service/FT Statements of Financial Position (2018) Assets Cash & Cash Equivalents $94,100 Other Current. Assets $45,690 30% Fixed Assets (Property & Equipment) $2,551,375 Public & Private Suppo Operating Revenue $760K Total Assets $2,691,165 Liabilities Current Liabilities $16,843 Debt $1,200,000 Total Liabilities $1,216,843 Equity Temporary Restricted Funds $52,418 Unrestricted (Retained Earnings) $1,421,904 Total Equity $1,474,322 Total Liabilities and Equity $2,691,165 r" Merchan Sales 7% Manage & Gene Other Earned Revenue Expenditures $795K 18% Fundraising & Development 0 ram Science Plaza Projected Operating Budget Revenue $3.5MM 15% Public & Private Support 24% Admissions 6% 1 0%Fundraising Management & General�� Expenditures $3.4kAM Forging a Future of Science and Culture The World of Wonders Science Museum is adding space to not only complement its existing curriculum but to substantially expand into new areas of educational programming. Our phased expansionary program will further our mission and diversify our ability to grasp a student's attention from the age of 1 to 100 without duplicating an experience or diminishing their love of exploration! Time tested programs like our WOW on Wheels, Field Study Trips, Science Camps, Family Science Nights, MakerSpace, and science -themed parties and events will continue and mature in their capacity into the future. ft • Our new offerings of a WOW media dome, quadrupled exhibit space and classrooms, a 175 seat planetarium, an open-air amphitheater and lecture center, Science Boulevard, a centrifugal force hand- crafted carousel, a full service dining facility, a new retail science store, and administrative offices remain the key goals and highlights of our future. The WOW Museum is fulfilling its mission to increase broad interest in science, complement formal science education in our schools, and enrich the quality of life in our students of all ages. Through a community -wide capital campaign, we will work to meet the financial needs of each phase of our expansion. Please consider how you may become an intricate link in supporting the education of future generations. Help this expansionary vision serve an ever-increasing number of children of all ages grow in their understanding of science, technology, engineering, art, --....) and mathematics—all important to the fabric of our culture and the path towards the exploration we call the future. 1 1 "I -never teach my pupils. I only attempt to provide the conditions in which they can learn." Fun Facts 46 CITIES SERVED ACROSS 14 COUNTIES 'WOW on Rails' partnership with Amtrak SanJoaquins OVER 30,000 Volunteer Hours Logged FAMILY SCIENCE NIGHTS �,�j�j 10th e44Sc4-1'y -41141011, MARCH 3, 2019 80 000+ INDIVIDUALS HAVE BEEN INSPIRED BY THE WOW IN 2018 GOING TO SEVEN IN 2020 N ANNUAL GOLDEN STATE p -1411/10115T"1 PINBALL FESTIVAL OVER 438,442 INSPIRED SINCE 2009 \LWHS C (OLI RE \C H IN CI \SSROO\IS) GRE\V TO OVER 19,000 STUDENTS IN 2018 BROAD BASE DIVERSIFIED COMMUNITY & BUSINESS SUPPORTERS —