HomeMy WebLinkAboutAgenda Report - April 5, 2000 E-10CITY OF LODI COUNCIL COMMUNICATION
AGENDA TITLE: Approve Renewal of Contract with Outdoor Systems Advertising Company for City
Advertising Billboards
MEETING DATE: April 5, 2000
SUBMITTED BY: City Manager
RECOMMENDED ACTION: That the City Council authorize the City Manager to enter into a three-year contract
with Outdoor Systems Advertising Company for advertising on the two billboards on Highway 99 at a monthly rate of
$1150.00 (1$' year) per sign, $1180.00 (2nd year) and $1215.00 (3'd year) per sign representing a 3% annual escalator
per year. This represents a 9% increase over last year's rate.
That the City Council authorize the City Manager to enter into a three-year contract with Outdoor Systems Advertising
for an additional sign on Highway 12 East of Victor Road at a monthly rate of $170.00 (111 year), $175.00 (2nd year)
and $180.00 (3`d year). Lodi -Woodbridge Winegrape Commission is willing to participate in the costs of advertising by
donating prepared art work for signage theme and by picking up the monthly cost of the smaller Highway 12 sign.
BACKGROUND INFORMATION: Three years ago the Council approved the three freeway signs. They have been
well received by the community and tourists.
1. Serves as an excellent image -builder for the City of Lodi.
2. Dominates a market with landmark visibility.
3. Allows the City to effectively and creatively promote the character and quality of life of the community
through the use of art work and word copy — Ag/wine theme, revitalized downtown, sports and
recreation, tourism, etc.
4. Advertising rates are either below or comparable to those signs being leased by other commercial
users along the Highway 99 corridor. Outdoor is seen all day, everyday. Outdoor Advertising is
capable of producing frequency levels unmatched by any other medium.
Copies of the Outdoor Systems proposal, outdoor display advertising agreement, location maps and photos and
related materials are attached for Council review.
FUNDING: Miscellaneous — Community Promotions
Respectfullysubmit
1
H. Dixon Flynn
City Manager
Prepared by: Cynthia Haynes
Assistant to the City Manager
APPROVED:
H. xon nn -- City Manager
outdoor systems --- coast to coast
2050 West Fremont Street Stockton, California 95203
209 466-5021 FAX: 209 466-6013
OUTDOOR ADVERTISING SPACE PROPOSAL FOR CITY OF LODI
TO:
FROM:
DATE:
MARKET:
PRODUCT:
TIMING:
PRODUCTION:
RATE:
Cynthia Haynes
Brad Grover
2/17/00
Lodi
Three Bulletins
March, 2000, April 2000, July 2000 for 36 months
Not included (see non -space proposal)
#040410 12 x 40 Contract begins March, 2000
Year 1 - $1,150 Year 2 - $1,180 Year 3 - $1215
#007077 12 x 40 Contract begins April, 2000
Year 1 - $1,150 Year 2 - $1,180 Year 3 - $1,215
#004540 12 x 24 Contract begins July, 2000
Year 1 - $170 Year 2 - $175 Year 3 - $180
All space is subject to prior sale based on a first come, first served basis.
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