HomeMy WebLinkAboutAgenda Report - December 20, 2017 C-12TM
CITY OF LODI
COUNCIL COMMUNICATION
AGENDA TITLE:
MEETING DATE:
PREPARED BY:
AGENDA ITEM C .1 2.
Adopt Resolution Authorizing the City Manager to execute an Agreement for
Professional Services with Clifford Moss LLC of Oakland, for Strategic
Communications and Election Feasibility for Possible 2018 Revenue Measure
($48,500)
December 20, 2017
City Manager
RECOMMENDED ACTION:
Adopt resolution authorizing the City Manager to execute an
Agreement for Professional Services with Clifford Moss LLC of
Oakland, for strategic communications and election feasibility for
possible 2018 revenue measure.
BACKGROUND INFORMATION: Lodi provides the full suite of essential municipal services that in
many communities are shared with other providers, including Police,
Fire, Water, Wastewater, Library, Electric, Streets, Parks and
Recreation, Community Center, and much more. While we seem a small city of 64,000, the services the
City provides dwarf many other communities our size. That suite of services is at risk today from a major
financial challenge.
Lodi's Council and staff have been very open about the demands being placed on the General Fund by
the underfunded status of CaIPERS. Market losses from the Great Recession, changed actuarial
assumptions and performance well below the projected earnings rate have left Lodi at a combined 63.5
percent funding level. To address this crisis, CaIPERS has radically increased Lodi's payment
obligations. Within the next five years PERS payments in the General Fund alone are projected to go
from $6.5 million per year to more than $13 million per year. The costs continue to explode for an
additional three years beyond our current five-year budget forecast, and at a faster rate. The plain and
simple truth is that CaIPERS obligations will crowd out such a Targe percentage of our services that
without additional revenue many will no longer recognize Lodi as the livable and loveable town it has
always strived to be.
Many would contend that the City should simply leave CaIPERS and change its retirement plan to a
defined contribution model. However CaIPERS has been clear that they will throw insurmountable
obstacles in the path of such an effort as reported following the Stockton and Vallejo bankruptcies.
CaIPERS has gone so far as to argue that the so-called "California Rule" trumps the United States
Constitution's bankruptcy clause, not to mention the hurdles state law has placed before cities actually
seek bankruptcy protection. Cities, unlike other entities, must show that they are unable to meet their
immediate bills, as opposed to merely showing a horizon upon which they will be insolvent. In other
words a City cannot file bankruptcy just because it is on a slow and inexorable slide toward bankruptcy
over a five-year period.
APPROVED:
teen Schwabaity Manager
That leaves Lodi only one way out of CaIPERS: paying off 100 percent of the Unfunded Accrued Liability
as calculated by CaIPERS staff. Once a City elects to depart CaIPERS, the UAL is calculated at the 20 -
year U.S. Treasuries interest rate, which is far lower than the 7 -percent earnings assumption used by
CaIPERS for active plans. CaIPERS justifies this rate -change assumption on the theory that a departing
plan cannot be relied on to see the highs and lows of the long-term horizon of an active plan. Whatever
the rationale, the end result is that Lodi could not pay the more than $400 million dollar exit payment
necessary to leave CaIPERS, even on its best credit day.
Staff, Council and the League of California Cities have been actively lobbying the CaIPERS Board and
the State Legislature for CaIPERS relief and will continue to do so. However, in the words of a California
Assemblyman: "There is no appetite at the Capitol for a second round of CaIPERS reform."
Unfortunately that leaves Lodi's destiny in its own hands. We must come up with a way to provide a
sustainable level of public services in the face of more than $7 million a year in unavoidable cost
increases.
It is important to note that this Council has been active in addressing this funding crisis in many ways that
do not require new revenue. The City has already taken four major steps to address these increased
pension funding demands. The City Council created a Pension Stabilization Fund (PSF) via a Section
115 Trust with Public Agency Retirement Solutions ("PARS") at the close of FY 2016-17. Initial General
Fund funding for the PSF came in the form of reserves over policy and totaled $2,830,210 Million. The
City acted again during FY 2017-18 making additional monthly contributions from the General Fund to
the City's pension stabilization fund totaling $2,019,230. The City acted a third time when Staff elected to
pay the FY 2017-18 Unfunded Accrued Liability (UAL) payment in full in July 2017, realizing a 3.6 percent
savings on the annual CaIPERS UAL bill as compared to the monthly billing option. The City's fourth
major action on pension stabilization came in the form of adopting a Pension Stabilization Policy on
December 6, 2017 that invests all reserves in excess of reserve policy in the PSF until such time as the
city's pension system is 80 -percent funded. That will result in additional funding to the PSF of $3.9
million from the General Fund this year for a total of $8.7 million dollars.
The consequence of the above accomplishments should not be lost on the voting public. While
neighboring cities and the state of California continue to use budget surpluses to negotiate wage
increases, Lodi has used them to preserve public service levels into the future.
Unfortunately, the cost curve is just too high for these actions alone to preserve those levels. We are not
prepared today to say what will be cut, but at some point we will face approximately $7 million dollars a
year in service cuts. This item will give Council a chance to engage its citizens on those service level
cuts and to gauge whether there may be other alternatives more palatable to our citizens than those cuts.
Clifford Moss proposes to provide consulting and communications services to the City for the period of
January 1 through March 31, 2018 for a fixed fee of $48,500. During this first phase of the engagement
Clifford Moss will enable staff to engage the Council, Citizens and interest groups and listen to the
community on what it perceives its needs to be. Clifford Moss will also engage a polling consultant to
further this research. The object is to find the sweet spot between community needs and community
support for what can provide a successful campaign. A second phase will likely follow for additional
community engagement. And if recommended a third phase would be necessary with a community
sponsored campaign committee. Staff recommends that Council authorize this contract to fully engage
Lodi's citizens on what is without question the single largest issue impacting service levels in Lodi in the
last five generations.
FISCAL IMPACT: $48,500
FUNDING AVAILABLE: Funding is provided through savings in the personnel line in the General
Fund from budgeted but unfilled positions.
St
hwabaue , i Manager
ClArZtr )6:7
Andrew Keys, Deputy ity Manager
CllFfordMoss.
December 12, 2017
Steve Schwabauer
City Manager
City of Lodi
221 W. Pine Street
Lodi, CA 95240
Re: Agreement for Professional Services
Dear Mr. Schwabauer:
This letter confirms our agreement for professional services ("Agreement") and takes effect on
the Commencement date provided below by and between CliffordMoss ("Provider") and City
of Lodi in Lodi, California ("Client").
1. Scope of Agreement.
Provider will, with consultation from Client and for the direct benefit of Client, provide strategic
communications, election feasibility and strategic planning services relating to a possible 2018
local revenue measure, benefitting Client. Provider's scope of work in this process will include:
A. Strategic Assessment, Research and Communications Planning Services
■ Review relevant background material on Client's needs and goals
■ Coordinate polling research effort with Godbe Research (pollster) - Develop, conduct,
analyze, interpret and present results of a public opinion survey of Client's likely voters.
■ Assess Client's existing public communications efforts and provide messaging guidance.
■ Develop a strategy and plan to engage local opinion leaders, stakeholders and
community members on City issues - and obtain their input on Client needs and
educate them on needs that might be funded through a potential ballot measure.
■ Guide Client in early (preliminary) communications planning and engagement work.
■ Assist with ongoing communications to keep Client leaders informed.
■ Provide ongoing project -related strategic communications counsel as needed.
Provider's services do not include legal or financial advice or counsel of any kind.
Commencement Date December 21, 2017
Expiration Date March 31, 2018
Compensation $48,000 (Forty -Eight Thousand Dollars) FLAT FEE
$500 — Maximum for approved business expenses
$48,500 - Total not -to -exceed Budget
Clifford Moss LLC. 5111 Telegraph Avenue, No. 307, Oakland, CA. 94609. www.cliffordmoss.com
2. Compensation Payment Schedule.
Provider's FLAT FEE of $48,000 (forty-eight thousand dollars) will be payable in (3) three equal
payments of $16,000 (sixteen thousand dollars) each, due on January 15, 2018, February 1, 2018
and March 1, 2018 respectively.
3. Provider's Expenses.
Provider's expense budget for Phase 1 of this project is $500 (five -hundred dollars). Client shall
separately reimburse Provider for Provider's reasonable and necessary expenses (the
"Expenses") up to a maximum of $500 (five -hundred dollars) for Phase 1 expenses, including,
without limitation, travel (car rental, gas and other related transportation expenses), lodging,
meals, teleconferencing, and/or cellular telephone charges; photocopying and faxes; express
mail, messenger or delivery service incurred in performing the Services hereunder. Provider
shall be reimbursed by Client within thirty (30) days following presentation of Provider's invoice
or statement.
4. Vendor Costs and Payments.
Subject to prior approval of Client, Provider is authorized to enter into third party contracts on
behalf of Client for Client's public information efforts. Payment of vendor for all good, services,
and costs shall be Client's sole responsibility, and shall be in addition to the Compensation or
any other fees for the Services. Such third party contracts include, without limitation, contracts
for printing, paid field and phone calling, graphic artwork, demographic data and voter data,
opinion research (polling services), mailing services, and postage.
5. Client's Obligations.
At all times while Provider is providing the Services described above or otherwise assisting
Client, Client shall promptly provide Provider with access to the facilities, personnel and other
resources necessary for Provider to provide the Services.
6. LIMITED WARRANTY; LIMITATION ON LIABILITY.
IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER OR ANY OTHER PERSON FOR ANY
INDIRECT, SPECIAL, CONSEQUENTIAL, PUNITIVE, EXEMPLARY OR INCIDENTAL DAMAGES,
INCLUDING WITHOUT LIMITATION, LOST PROFITS, HOWEVER CAUSED AND BASED ON ANY
THEORY OF LIABILITY, ARISING OUT OF OR RELATING TO THIS AGREEMENT, WHETHER OR NOT
CUSTOMER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. EACH PARTY'S
LIABILITY SHALL BE LIMITED TO THE AMOUNT PAYABLE BY CUSTOMER TO COMPANY UNDER
THIS AGREEMENT FOR DELIVERABLES PROVIDED PRIOR TO THE CLAIMS.
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7. Indemnification.
Each party agrees to indemnify, defend and save harmless from all loss, liability, damage, claim,
cost or expense (including reasonable attorney fees or court costs) to the extent caused by the
actual or alleged infringement of any patent, copyright, trade secret, or other proprietary right
arising from or related to any material it furnished to such other party pursuant to this
Agreement. Each party agrees to indemnify, defend, and save harmless the other party from all
loss, liability, damage, claim, cost or expense (including reasonable attorney fees or court
costs) arising from or relating to any personal injury, death, damage to property, or economic
loss to the extent caused by the Indemnifying Party's sole negligent act or omission, intentional
misconduct, or other breach of duty. In the event both Provider and Client are at fault,
indemnification shall be proportionate to their respective shares of fault. In the event neither
party is at fault, each party shall bear responsibility for its own losses, expenses and liabilities.
8. Term; Termination.
(a) The term of this Agreement shall commence on the Commencement Date and continue
through the Expiration Date as those terms are defined in Section 1 (Scope of
Agreement) above.
(b) Either party may terminate this Agreement with or without cause by sending written
notice of termination at least thirty (30) days prior to terminating the Agreement. In
the event of termination, Client shall pay the outstanding balance of all fees due to
Provider provided by this Agreement within ten (10) days of the termination.
(c) The parties may agree to extend this Agreement at any time by mutual written consent.
9. Agreement Is Confidential.
Client agrees that Client shall not during, or at any time following termination of Agreement
with Provider, disclose or divulge to other parties, the specific terms of this Agreement, except
as required by law.
10. Ownership of Work Product.
All finished documents and other materials prepared by Provider under this contract shall be
jointly owned by Client and Provider. Joint ownership means that either Client or Provider can
use documents or materials as needed at their discretion. The only exception to this joint
ownership agreement is artistic renderings. Joint future use of such artistic renderings by Client
shall be subject to negotiation between Client and the appropriate artist/sub-vendor.
11. Protection of Confidential Information.
Provider has and will develop, compile, and own certain proprietary techniques and
confidential information and data that have great value in its business (such techniques, and
information and data are referred to in this Agreement collectively as "Confidential
Information"). Confidential Information includes, without limitation, (a) all information that has
or could have commercial value or other utility in the business in which Provider is engaged or
in which it contemplates engaging and (b) all information of which the unauthorized disclosure
could be detrimental to the interests of Provider, whether or not such information is identified
as Confidential Information by Provider.
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Client shall keep confidential any and all Confidential Information regardless of means of
transmission and storage except as required by law. Failure to mark any of the Confidential
Information as confidential or proprietary shall not affect its status as Confidential Information
under the terms of this Agreement. Client shall take all reasonable measures to protect the
secrecy of and avoid disclosure and unauthorized use of the Confidential Information. Without
limiting the foregoing, Client shall take at least those measures that Client takes to protect its
own most highly confidential information. Client acknowledges that it is impossible to measure
fully, in money, the injury that will be caused in the event of a breach or threatened breach of
this provision and Provider shall be entitled to injunctive relief to enforce the provisions of this
Agreement, without prejudice to any other remedy that such party may have at law or in
equity.
12. Late Charges.
Provider may charge a late fee of 1.5% per month on any payment due under this Agreement
and not paid in full on the date due, and on any balance due and unpaid more than thirty (30)
days after presentation of any statement or invoice from Provider.
13. Notice.
All notices required or permitted under this Agreement must be in writing and will be deemed
given (a) when delivered personally, (b) two (2) days after having been sent by commercial
express courier with written verification of receipt, (c) on transmission by facsimile, provided
that receipt is confirmed by a report generated the facsimile machine transmitting such notice,
or (d) on the earlier of receipt or seven (7) business days after having been sent by U.S. first
class mail, return receipt requested, postage prepaid. The delivery address for any such notice
shall be:
City of Lodi
Attention: Steve Schwabauer
City Manager, City of Lodi
Lodi City Hall, 221 W. Pine Street
Lodi, CA 95240
CliffordMoss
Attention: Ms. Bonnie Moss
Principal
5111 Telegraph Avenue, Suite 307
Oakland, CA 94609
14. Survival.
All terms and provisions hereof intended to be observed and performed by the parties after the
termination hereof, shall survive such expiration or termination and shall continue thereafter in
full force and effect, subject to applicable statutes of limitations.
15. Severability.
If a court of competent jurisdiction finds any provision of this Agreement void, illegal, invalid or
unenforceable as applied to any person or circumstance, the remainder of this Agreement and
the application of such provision to other persons or circumstances shall be interpreted so as
best to effect the intent of the parties hereto. The parties further agree to replace any such
void, illegal, invalid or unenforceable provision with a valid and enforceable provision that will
achieve, to the fullest extent possible, the economic, business, and other purposes of such
provision.
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16. Assignment Prohibited; Binding Effect; No Third Party Rights.
No party to this Agreement may assign any right or obligation pursuant to this Agreement. Any
attempt to assign such rights or obligations shall be null and void. Notwithstanding the prior
limitation, this Agreement shall be binding on and inure to the benefit of the parties hereto,
their successors and assigns. This Agreement shall not create any rights or benefits to parties
other than Client and Provider. No third party shall have the right to rely on Provider opinions
rendered in connection with the Services without the prior written consent of Provider.
17. Governing Law; Venue.
This Agreement shall be governed by the laws of the State of California without regard to any
conflicts of law doctrine. In any action or proceeding brought to enforce this Agreement or any
other claim arising out of or related to this Agreement, the venue shall be San Joaquin County,
California, if the action is brought by Client or Alameda County, California, if the action is
brought by Provider. Each party waives, to the maximum extent permitted by law, any and all
rights, either substantive or procedural, which in any way limit or prevent enforcement of the
terms of this Agreement.
18. Entire Understanding; Waiver; Modification.
This Agreement constitutes the complete and exclusive statement of the agreement among the
parties about the described subject matter. It supersedes all prior written and oral statements,
including any prior representation or statement. No waiver or indulgence of any failure to keep
or perform any promise or condition of this Agreement shall be a waiver of any preceding or
succeeding breach of the same or any other promise or condition. No waiver of any right shall
be construed as a waiver of any other right. Neither party shall be required to give notice to
enforce strict adherence to all terms of this Agreement. No waiver or modification of any of
the terms of this Agreement shall be valid unless in writing, signed by the party to be bound.
Provider: CliffordMoss
Address: 5111 Telegraph Avenue Suite 307, Oakland CA 94609
By:
Bonnie J. Moss, Principal
Client: City of Lodi
Address: Lodi City Hall, 221 W. Pine Street, Lodi, CA 95240
By:
Steve Schwabauer, City Manager
Approved as to.form
Citv Attorney
Date:
Date:
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RESOLUTION NO. 2017-228
A RESOLUTION OF THE LODI CITY COUNCIL
AUTHORIZING THE CITY MANAGER TO EXECUTE AN
AGREEMENT FOR PROFESSIONAL SERVICES WITH
CLIFFORD MOSS, LLC, OF OAKLAND, FOR STRATEGIC
COMMUNICATIONS AND ELECTION FEASIBILITY FOR
POSSIBLE 2018 REVENUE MEASURE
WHEREAS, staff recommends that the City Council authorize the City Manager to
execute an Agreement for Professional Services with Clifford Moss, LLC, of Oakland, for
strategic communications and election feasibility for possible 2018 Revenue Measure, in
an amount not to exceed $48,500.
NOW, THEREFORE, BE IT RESOLVED that the Lodi City Council does hereby
authorize the City Manager to execute an Agreement for Professional Services with
Clifford Moss, LLC, of Oakland, California, for strategic communications and election
feasibility for possible 2018 Revenue Measure, in an amount not to exceed $48,500.
Dated: December 20, 2017
hereby certify that Resolution No. 2017-228 was passed and adopted by the City
Council of the City of Lodi in a regular meeting held December 20, 2017, by the following
vote:
AYES: COUNCIL MEMBERS — Chandler, Johnson, Kuehne, and Mounce
NOES: COUNCIL MEMBERS — None
ABSENT: COUNCIL MEMBERS — Mayor Nakanishi
ABSTAIN: COUNCIL MEMBERS — None
2017-228
NNIFE;T7M. FERRAIOLO
ity Clerk