HomeMy WebLinkAboutMinutes - April 24, 2018 SSLODI CITY COUNCIL
SHIRTSLEEVE SESSION
CARNEGIE FORUM, 305 WEST PINE STREET
TUESDAY, APRIL 24, 2018
A. Roll Call by City Clerk
An Informal Informational Meeting ("Shirtsleeve" Session) of the Lodi City Council was held
Tuesday, April 24, 2018, commencing at 7:03 a.m.
Present: Council Member Chandler, Council Member Kuehne, and Mayor Nakanishi
Absent: Council Member Johnson, and Mayor Pro Tempore Mounce
Also Present: City Manager Schwabauer, City Attorney Magdich, and City Clerk Ferraiolo
B. Topic(s)
B-1 Update on City’s Website Redesign – Logo and Branding Efforts (CM)
Deputy City Manager Andrew Keys provided a PowerPoint presentation regarding the City's
Website Project / Branding Package. Specific topics of discussion included branding the City's
online presence, the need to create an online brand, branding process overview, branding
package, and request for Council input.
Council Member Kuehne stated he would like to serve on the branding subcommittee and
suggested key players from the community, such as the Winegrape Commission, Chamber of
Commerce, and Visit Lodi!, also be a part of the subcommittee to ensure a cohesive message
from all entities. He further questioned whether the branding effort includes a video package, to
which City Manager Schwabauer responded in the negative, explaining this process is strictly
about branding and is not to create an advertisement campaign. He stated a later phase could
include a video package.
Council Member Chandler also expressed interest in serving on the branding subcommittee and
stressed that the final product reflect the authenticity and deeply held values that Lodians have.
Mr. Schwabauer explained that the City's seal will not change, the addition will be a branding
logo, and it is not uncommon for a city to have both a seal and a logo.
Mr. Keys confirmed that he will notify Council Members Kuehne and Chandler of the next
subcommittee meeting and encouraged all Council Members to contact staff with suggestions
and ideas.
C. Comments by Public on Non-Agenda Items
None.
D. Adjournment
No action was taken by the City Council. The meeting was adjourned at 7:23 a.m.
ATTEST:
Jennifer M. Ferraiolo
City Clerk
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Branding Our Online PresenceWebsite Project / Branding PackageApril 24, 2018
Branding Our Online PresenceUpdate:•Project Kick Off•CivicPlus•Website Project Team•Branding Sub‐Committee•Research Sub‐Committee•High‐level Timeline
Why Create an Online Brand?•Defines Our Values•Strengthens Our Identity•Community Progress•Community Pride•Unifies Services•Completes Our $100K Investment
Branding Process Overview•18‐week Process•Six Milestones ‐•Define and Analyze•Design and Optimize•Educate and Implement
Branding Package Includes•One Vectored Logo•Additional Sub‐marks•Color Palette •Font List•Style Guide
Council Input•Logo sub‐committee•What makes Lodi unique?•What do residents love about Lodi?•What Lodi icons/ images best represent Lodi?•What logos do you like? Why?