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HomeMy WebLinkAboutResolutions - No. 2012-143RESOLUTION NO. 2012-143 A RESOLUTION OF INTENTION TO LEVY ANNUAL ASSESSMENT FOR DOWNTOWN LODI BUSINESS IMPROVEMENTAREA NO. 1, ESTABLISHING PUBLIC HEARING DATE, AND APPROVING ANNUAL REPORT WHEREAS, Downtown Lodi Business ImprovementArea No. Iwas established December 17, 1997, by City Council adoption of Ordinance No. 1654; and WHEREAS, the Annual Report as required by Streets and Highways Code §36533 has been submitted to the Council by the Board of Directors of said improvement area. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and finds as follows: 1. Approves the Annual Report as submitted, said report being on file with the City Clerk. 2. Establishes September 19, 2012, in the City Council Chambers, Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 p.m., or soon thereafter as possible, as the date, place, and time to hold the public hearing required by Streets and Highways Code §36534. 3. It is the intention of the City Council to levy and collect assessments within the parking and business improvement area for calendar year 2013 (the Area's fiscal year). 4. The boundaries of the entire area to be included in the Area and the boundaries of each separate benefit zone within the area set forth in a Map, Exhibit D, incorporated herein by reference. A true and correct copy of the map is on file with the City Clerk of the City of Lodi. 5. The types of improvements and activities proposed to be funded by the levy of assessments on businesses in the Area include marketing and promotional efforts; event coordination; and other activities with the goal to promote retail activities. A detailed description of activities is included in the Annual Report, Exhibit A, and incorporated by reference. 6. At the time of the public hearing, written and oral protests may be made. The form and manner of protests shall comply with Streets and Highways Code § 36524 and 36525. Date: August 15,2012 hereby certify that Resolution No. 2012-143 was passed and adopted by the Lodi City Council in a regular meeting held August 15, 2012, by the following vote: AYES: COUNCIL MEMBERS — Hansen, Johnson, Katzakian, Nakanishi, and Mayor Mounce NOES: ' COUNCIL MEMBERS— None ABSENT: COUNCIL MEMBERS— None ABSTAIN: COUNCIL MEMBERS— None 1 JOHL City Clerk 2012-143 DO\\ TOWN L•O.D•I BUSINESS PAR'_ DOWNTOWN LODI BUSINESS PARTNERSHIP 2012 ANNUAL REPORT B.I.D. INFORMATION California Streets and Highway Code Requirements Articles of Incorporation Benefit Fee Schedule Map of Zoned Business Improvement District Mission Statement BUDGET & FINANCIALS Funding & Expense Flow Chart 2012 Proposed Budget 2011 Balance Sheet 2011 Profit & Loss Statement 2012 01 Quarter Balance Sheet 2012 21 Quarter Profit Sr Loss Statement DOWNTOWN EVENTS 2012 & 2013 Calendar of Events Event Highlights DOWNTOWN MARKETING & CAMPAIGNS Marketing Activities and Plans DLBP Marketing Material Prepared by Jaime Watts, Executive Director August 1,2012 Mr. Rad Bartl City of Lodi 221 W. Pine. eet Lodi, CA 95' DOWNTOWN L•O•D•I BUSINESS PARTNERSHIP Re: DLBP Annual .t Dear Mr. Bartl'ain, Section 11.0 of the City ImprovementArea, requires and budget. In addition, the State of also specifies that certain; information contained iffo, 1 ntown Lodi Business each year our annual report ways Ude; which is the enabling legislation, e -provided. Youwill find all of the required We have provided you Thank you for your con ued support._ Sincerely, Jaime Watts, Executive Director Downtown Lodi Business Partnership 20. Sox 1565 Lodi, Ca 95241-1565 Office 209.369.8052 Fax 269.369.8053 wVw.dowaiwwITladi.com Items listed b No c No physical Budgot the The budget detai A Benefit Fee Satin]:: DOWNTOWN L.0.D•I. BUSINESS PARTNERSHIP 2012 ANNUAL REPORT refer f 3(b) of he • our dares of a p •nep wi oyement e jlatried. ets and Highway Code: :Area` are proposed. ,year is enel rces of incOttie and projected_ • usiness Improve Tient Area are enclosed P.O. Box 1565 Lodi, Ca 95241-15G5 Office 209.369,8052 Fax 209.369.8053 mmnadowntomn/odi, cam ARTICLES OF LN CORPORATION OF DOWNTOWN LODI BUSINESS P4UKTNERSMIP A Cififornia Nonprofit Mutual Beneft Corporation One: The name of the olDrpotation is Downtown Lodi Business Partnership (A California Nonprofit Mutual Benefit Corporation) Two: This corporation les nonprofitmutuJJ benefitcorporation orgirdzed under the Nonprofit Mutual Benefit Corporation Law, Th purpoiI of this corporation is to enga e in my lawful act or actafity for which a corporation may be organized under lush law, Such purpasai for which tris corporation is formed are to promote trd improve. the dvwntuwa Lodi busir+es; ura, to smeraIly improve business conditions in the downtown areA, and to Is-onerslly e:,}taxe the d wntown arta of the City of Lodi. Notwithsts..ndici;, Lay otlw provialon orbits: articiei, il!is oorpvration shill not engap in any activities or exarcise any powers the.; ;az not in Furtherance of the purposes of this corporation. 2038309 ENDORSED FILED in the office of the Sttrctary of Slate of the State of Californu NAR 3 1 1998 Thee: The nszte a.nd tiddre.» of the corporation'sinitial agent for se;vieu ofpro ass is Ronald M. Backman, Esq., J 1 t N,Ciurch Street, Lodi, California, 95240. Four The right to determine the consideration for which memberships will be issued shill be vested in the Regula Members, to tie determined by a majority vote otthe Regular Mr::nben in good standing. Five: No part- of the Get atrniltgi or IN corporation shall inure to the benefit of any member or private shareholder, as defined for purposes of Section SO1 (c) (5) otthe Itnerna.l Revenue Code of 1954. Dated: March 31, t99;i avIret Ronald M ,Beekrnan, Irtoorporator DOWNTOWN L.O•Da l3L'SINESS PARTNERSHIP DOWNTOWN LODT BUSINESS PARTNERSHIP BENEFIT FEE SCHEDULE BUSINESS TYPE Retailers/Restaurants * ZONE A ZONE B $240 (1-3 Employees) $120 $360 (4-6 Employees) $180 $480 (7+ Employees) $240 Service Businesses $180 $90 Professional Businesses $120 $60 Financial Institutions $600 $600 *Note: Retail and restaurant businesses are assessed based on the number of employees - eitherfull-time, or the equivalent made up of multiple employees. BUSINESS TYPE DEFINITIONS: Retail and Restaurant — Businesses that buy and resell goods. Examples would be clothing stores, shoe stores, office supplies, as well as businesses that sell prepared food and drinks. Service Businesses — Businesses that sell services. Examples are beauty and barber shops, repair shops, lodging, most automotive -oriented businesses, entertainment businesses such as theaters, etc. Professional Businesses — Includes architects, engineers, attorneys, dentists, doctors, account- ants, optometrists, realtors, insurance offices, mortgage brokers and most other businesses which require advanced or specialized licenses, and/or advanced academic degrees. Financial Institutions — Includes banking and savings and loan institutions, as well as credit unions, etc. Downtown Lodi Business Partnership 4 West Pine Street, Lodi, California 95240 209.369.8052 phone 209.369.8053 fax mnv.downtownlodi.com IIMEn 1� 1 111 111 11 1 1 �J ? fin h 1__ZoWF , .14 r he stnu • t5. ro 111 Locust St. I}v u1 /IA IN 4 IY C lit Ei, in li ..m,ins a 1NE Pi at PINE 1 - I ~ G am ma laws Dv a wa 11 1 IIf 1) 1 MEW ❑lnu1 St rauu 1 1 IW 1 1 •ampZainti rtmze MEM nal iimstra s 1 1 1 1 111 mai WM11I1I _ ifi 1 1 r LODI AV. • al MII i a noan imo _`1+C 1:1111 JIM ffilla gm )01 11 11r 17, q1 ,I DOtd,■ITd4Rl LODI BUS Iti'+ESS l'Alt'l'NEltSlf Il' EXHIBJTTf D OWNTOWN L•O'D •1 . BUSINESS PARTNERSHIP MISSION STATEMENT The Downtown Lodi Business Partnership, comprised of business owners, professionals and merchants, is a non-profit association developed to encourage growth and prosperity in the Downtown Community of Lodi, and to maintain its economic health on an on-going basis. This will be accomplished by: • Encouraging development of new businesses, while retaining and revitalizing existing businesses • Promoting retail activity by creating and maintaining a quality environment through coordinated advertising and downtown events • Serving as an advocate for downtown businesses in dealing with local government, maintenance projects, the media and general public 4 West Pine Street, Lodi, Ca 95240 209.369.8052 phone 209.369.8053 fax www. downtownlodi .com s Downtown Lodi Business Partnership Proposed Budget January 1, 2012 through December 31, 2012 Income Assessment Fees City of Lodi Event Revenue Farmers Market Parade of Lights Street Banner Program Miscellaneous Events & Sales Total Income Expenses Administrative Director's Salary Staff Wages Staff Phone Mileage & Meetings Payroll Taxes Contract Labor Event Commission Insurance Professional Fees Rent Storage Office Supplies Office Equipment Lease Bank & Merchant Fees Postage Utilities (phone, internet, alarm, etc.) Marketing Expenses Advertising, Marketing & Promotions Public Relations Seminars & Conferences Website Membership Expenses Newsletters Quarterly Mixers Plaques & Trophies Sunshine Committee 40000.00 24225.00 101000.00 11000.00 500.00 !LW 176,725.00 47500.00 0.00 1800.00 1800.00 6500.00 10000.00 3000.00 8000.00 2000.00 4800.00 780.00 3500.00 5000.00 2100.00 300.00 3500.00 2900.00 600.00 1000.00 1500.00 300.00 200.00 300.00 200.00 Revitalization Expenses Downtown Beautification & Flowers Kiosks (maps, printing, maintenance) Event Expenses Farmers Market Parade of Lights Street Banner Program Winterfest Passport Promotions Miscellaneous Events & Sales Total Expenses 1000.00 1500.00 61000.00 4200.00 525.00 80Qp0 120.00 0.00 176,725.00 8:52 AM Downtown Lodi Business Partnership Balance Sheet As of December 31,201 1 D5/14/12 Cash Basis ASSETS Current Assets Checking/Savings Farmers Savings Farmers& Merchants Bank Petty Cash Dec 31,11 77.14 139.86 124.69 Total Checking/Savings 341.69 Accounts Receivable Accounts Receivable -140.00 Total Accounts Receivable -140.00 Total Current Assets 201.69 Fixed Assets Office Equipment Furniture &Fixtures Accumulated Depreciation 12,959.98 2,712.99 -9,985.63 Total Fixed Assets 5.687.34 TOTAL ASSETS 5,889.03 LIABILITIES& EQUITY Equity Retained Earnings 1,474.72 Net Income 4,414,31 Total Equity 5,889.03 TOTAL LIABILITIES& EQUITY 5,889.03 Page 1 8:53 AM 05/14/12 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through December2011 Ordinary Income/Expense Income Member Assessment Fees City of Lodi Funds Event Revenue Advertising & Promotion Revenue Beverage Sales Parade Entry Fees Sponsorship Vendor Fee Other Income Total Event Revenue TNT Fireworks Return Check Charge Friends of Downtown Other Income Total Income Expense Administrative Expenses Bank Service Charges Merchant Fees Bank Service Charges• Other Total Bank Service Charges Contract Labor Dues and Subscriptions Equipment Lease Insurance -D & 0 and State Fund Insurance- Events Liability Interest Licenses & Permits Office Maintenance & Repairs Office Supplies Payroll Expenses Director's Wages Payroll Taxes Cell Phone Mileage& Meetings Director's Event Commission Total Payroll Expenses Postage Professional Fees Accounting/Payroll Fees Total Professional Fees Rent Office Storage Rent- Other Total Rent Security Sponsorship Sales Commission Telephone/Internet Total Administrative Expenses Prior Years Taxes Marketing Expenses Advertising & Promotions Annual Banner Program Advertising & Promotions - Other Total Advertising 8 Promotions Jan - Dec 11 42, 307.00 19,240.00 1,325.77 49,673.47 8,168.00 19,400.00 34,837.41 4,641.00 118,045.65 37,146.49 621.00 250.00 1,512.67 219,122.81 1,631.68 417.44 2,049.12 10,382.50 202.00 5,096.30 672.00 7,121.52 37.46 50.00 969.37 3,749.82 42,635.58 10,978.35 1,725.00 1,725.00 7,637.43 64,701.36 487.21 1,914.00 1,914.00 5,460.00 715.00 0.00 6,175.00 655.00 2,570.00 2,938.23 297.97 349.00 109,770.89 0.00 646.97 Page 1 8:53 AM 05/114112 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through December2011 Public Reactions Seminars & Marketing Campaigns Website Total Marketing Expenses Membership Plaques & Trophies Postage and Delivery Quarterly Mixers Total Membership Revitalization Downtown Beautification Supplies Labor/Repairs Total Downtown Beautification Kiosk Update Total Revitalization Event Expenses Awards/Banners/Posters Beverage Expense Entertainment Equipment Rental Labor/Repairs License/Permits/lnspection Location Rent Lodi Public Saftey Surcharge Postage & Delivery Marketing/ Promotions Sales Tax Signage Sanitation Supplies TNT Fireworks Total Event Expenses Total Expense Net Ordinary Income Net Income Jan • Dec 11 496.77 139.00 1,507.24 2,789.98 321.26 309.84 130.59 761.69 555.73 580.00 1,135.73 563.06 1,698.79 79.71 45,643.99 6,750.00 415.32 7,918.74 3,684.55 1,450.00 1,218.75 10.95 674.00 2,919.00 3,070.89 5,106.01 2,276.46 18,468.78 99,687.15 214,708.50 4.4 14.31 4,414.31 Page 2 Cash Basis Downtown Lodi Business Partnership Balance Sheet As of June 30,2012 ASSETS Current Assets Checking/Savings Farmers Savings Farmers & Merchants Bank Petty Cash Total Checking/Savings Accounts Receivable Accounts Receivable Total Accounts Receivable Jun 30, 12 47.14 16,824.75 173.69 17,045.58 -140.00 -140.00 Total Current Assets 16,905.59 Fixed Assets Office Equipment Furniture &Fixtures Accumulated Depreciation 12,959.98 2,712.99 -9,985.63 Total Fixed Assets 5,687.34 TOTAL ASSETS 22,592.92 LIABILITIES & EQUITY Liabilities Current Liabilities Accounts Payable Accounts Payable -10.30 Total Accounts Payable -10.30 Other Current Liabilities Payroll Liabilities Withhold from Employees 502.35 Total Payroll Liabilities 502.35 Total Other Current Liabilities 502.35 Total Current Liabilities 492.05 Total Liabilities 492.05 Equity Retained Earnings Net Income 3,756.82 18,344.05 Total Equity 22,100.87 TOTAL LIABILITIES& EQUITY 22,592.92 Page 1 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through June 2012 Ordinarylncome/Expense Income Member Assessment Fees City of Lodi Funds Event Revenue Sponsorship Vendor Fee Other Income Total Event Revenue Total Income Expense Administrative Expenses Bank Service Charges Bank Fees Merchant Fees Total Bank Service Charges Contract Labor Dues and Subscriptions Equipment Lease Insurance -D& 0 and State Fund insurance- Events Liability Office Maintenance& Repairs Office Supplies Payroll Expenses Director's Wages Payroll Taxes Cell Phone Mileage& Meetings Director's Vacation Director's Event Commission Total Payroll Expenses Postage Professional Fees Accounting/Payroll Fees Total Professional Fees Rent Office Storage Total Rent Security SponsorshipSales Commission Telephonellnternet Total Administrative Expenses Prior Years Taxes Marketing Expenses Advertising & Promotions Annual Banner Program Advertising 8 Promotions- Other Total Advertising & Promotions Mileage 8 Meetings Public Realtions Seminars & Marketing Campaigns We bsite Total Marketing Expenses Revitalization Downtown Beautification Labor/Repairs Jan- Jun 12 38,331.00 12.115.00 15,000.00 32,935.00 2,120.00 62.00 767.28 50,055.00 100,501.00 829.28 7,135.00 215.00 3,482.19 1,382.00 4,490.00 480.48 2,540.97 23,786.52 2,630.55 900.00 900.00 2,652.92 6,313.61 37,183.60 394.30 1,075.00 1,075.00 3,780.00 455.00 4,235.00 340.00 2,050.00 1,306.34 129.14 50.00 67,139.16 3,937.80 179.14 15.60 455.29 75.84 286.50 250.00 1,012.37 Page 1 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through June 2012 Downtown Beautification- Other Total Downtown Beautification Kiosk Update Total Revitalization Jan - Jun 12 549.20 799.20 515.00 1.314.20 Event Expenses Entertainment 1,200.00 Equipment Rental 655.00 Labor/Repairs 2,437.24 License/Permits/Inspection 710.56 Refunds 150.00 Signage 2,150.00 Sanitation 1,361.91 Supplies 88.71 Total Event Expenses 8,753.42 Total Expense 82,156.95 Net Ordinary Income 18,344.05 Net Income 18,344.05 Page 2 DOWNTOWN L°O°D■1 BUSINESS PARTNERSHIP 2012 Calendar of Events Valentine's Day Promotion "CouplesPassport to Downtown Lover's Lane" Saturday, February 11th Downtown Farmers Market Every Thursday beginning June 7th through September 27' 7°` Annual 4$tucb in Lodi" Car Show Saturday, August 4th 4" Annual Fall Flavor Fest "TheBest of Downtown's Night Life" Saturday, October 13th Downtown Trick -or -Treat do Festival Saturday, October 27th 17' Annual Parade of Lights Thursday, December 6th Downtown Winterfest Horse Drawn Carriage Rides & Holiday Festivities Saturdays, dates tba 2013 Calendar of Events Valentine's Day Promotion "Couples Passport to Downtown Lover's Lane" Saturday, February 9th Downtown Farmers Market Every Thursday beginning Junes`" through September 26" S' Annual''$tuck in Lodi" Car $how Saturday, August 3`d 5k". Annual Full Flavor Fest "The Best of Downtown's Night Life" Saturday, October 12th Downtown Trick -or -Treat & Festival Saturday, October 2.6th 18" Annual Parade of Lights Thursday, December 5th Downtown Winterfest Horse Drawn Carriage Rides & Holiday Festivities Saturdays, dates tba Visit www.downtownlodi.com for detailed event descriptions and more information DO W'N'1'U\l'N L•O•D•I BUSINESS PARTNERSHIP 2012 Downtown Marketing Program The Downtown Lodi Business Partnership has three programs that provide marketing opportunities for your business. You can pick and choose any combination that best meets your organization's goals o r all three programs at a discounted price! Annual Banner Attachment Program Your annual sponsorship includes an attachment banner with your business name, address and phone number. For an additional $40 you can add your full color logo. Please send a full color, high quality pdffile to jaime©downtownlodi.com.Your banner will be guaranteed a prime location downtown until March 2013.Advertise your business & support downtown! New Sponsorship DLBP Member $250 year New Sponsorship Non -Member $300 year Renewal DLBP Member $200 year Renewal Non -Member $250 year Yes! Add my full color logo on both sides of my banner for an additional $40 www,downtowniodi,com web advertisement - 6 month run The Downtown Lodi Business Partnership has advertising space available on www.downtowniodi.com.The website averages over 20,000 hits per month and is the official site for downtown events and promotions. You can provide your own .jpg artwork that is 430 pixels wide x 60 pixels high, or for an additional $25 the DLBP will design your advertisement for you. Your web advertisement will run for 6 months.Visit the website and view the banner ads at the bottom for examples.The exposure is priceless! Website Page linked to www.downtownlodi.com If you don't have your own website, but want your business highlighted with photos and detailed information, the DLBP can custom design a page for you that links to downtown's website.We will come to your establishment, take photos, gather information and design a page that links to www.downtownlodi.com. If you are a DLBP member, your page will be linked to your business listing under your category, if you are a non-member, your page will be linked to a listing under the "Friends of Downtown" category. For an example of an existing website page visit the website, downtown businesses,category"Specialty Home", McKinley's Frame Shop. Menu for DLBP Members Menu for Non-DLBP Members Banner Program $ (Amount from above) U Banner Program $ (Amount from above) $50 for 6 months 0 Website Ad $75 for 6 months $25 WebAd Design $25 $40 U Website Page $50 ▪ Website Ad ▪ WebAd Design Website Page Bundle Package for all 3 Programs! j Only $345 A Savings of $60! Includes Full Color BannerAttachment & Web Ad Design Bundle Package for all 3 Programs! Only $430 A Savings of $60! Includes Full Color Banner Attachment &WebAd Design Business Name. Contact Name. Address: Phone: Fax: e-mail: Total Amount Enclosed: $ Comments/Location Request Return application & payment to DLBP, P.O. Box 1565, Lodi, CA 95241 or call (209) 369-8052 for more information