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HomeMy WebLinkAboutAgenda Report - June 17, 2015 C-25 SMAGENDA ITEM CoZ5 CITY OF LODI COUNCIL COMMUNICATION TM AGENDA TITLE: Adopt Resolution Approving Parks, Recreation and Cultural Services Fees MEETING DATE: June 17, 2015 PREPARED BY: Parks, Recreation and Cultural Services Director RECOMMENDED ACTION. Adopt a resolution approving Parks, Recreation and Cultural Services fees. BACKGROUND INFORMATION: The City Council is asked to adopt a resolution approving fees as recommended by the Recreation Commission. This resolution addresses fees as part of the park permit system, which was created by the Council's adoption of the new park ordinances on May 20, as well as facility rental fees that have not increased in five years and are currently priced below market rates. As PRCS is a special revenue fund that is increasingly dependent upon outside revenue for its long-term financial sustainability, charging market -rate fees in most cases for facility rentals is essential to that success. The daily vehicle entry fee for Lodi Lake is not changing, nor are the rental rates for the Grape Bowl or fields with maintained ball diamonds. This action does not affect registration fees for City recreation programs and does not apply to youth sports programs affiliated with PRCS. Adopting the resolution approves the following fees: 1) For annual commercial use of parks, which received the unanimous approval of the Recreation Commission on February 3, 2015: 2) Hourly rates for athletic field park permits, which received the unanimous approval of the Recreation Commission on February 3, 2015: APPROVED: 1 } ephen chw bau r, City Manager 1-10 artici ap nts 11-24 participants $150 25-50 . participants 1 $200 Deposit $50 Application fee Paved areas $100 $25 Turf Tier 1 $150 $250 $500 $200 $25 Turf Tier 2 1 $150 1 $350 $750 $250 $25 Annual commercial photography parkpermit: $75 Park bounce house fee: $50 2) Hourly rates for athletic field park permits, which received the unanimous approval of the Recreation Commission on February 3, 2015: APPROVED: 1 } ephen chw bau r, City Manager Adopt Resolution Approving Parks, Recreation and Cultural Services Fees June 17, 2015 Page 2 Resident youth teams $10 Nonresident youth teams $20 Resident adult teams $20 Nonresident adult teams $25 [posit $100 sin le use/$200 multiple uses Application fee $100 for multiple dates 3) For daily rental of the following park facilities, which are underpriced when compared to similar facilities in San Joaquin and Sacramento counties, and received the unanimous approval of the Recreation Commission on June 2, 2015: Facility Kofu Meeting Room Current resident/ nonresident rates Proposed resident/ nonresident rates $70/$90 $80/$110 Legion Meeting Room $70/$90 $85/$115 Emerson Picnic Area $70/$90 $100/$135 Katzakian Picnic Area $50/$65 $65/$90 $60/$85 $85/$115 Lawrence Picnic Area Legion Picnic Area $60/$75 $70/$90 Peterson Picnic Area $50/$65 $70/$95 Salas Park Picnic Area $70/$90 $110/$160 $100/$135 $120/$200 Lodi Lake: Kiwanis Picnic Area Lodi Lake: Hughes Shelter Picnic $85/$125 $120/$200 $140/$250 $160/$270 Lodi Lake: Hughes Whole Area Lodi Lake: Parson's Point Shelter $85/$125 $120/$200 Lodi Lake: Parson's Whole Area $140/$250 $160/$270 Lodi Lake: Rotary Shelter Picnic $85/$125 $140/$250 $120/$200 Lodi Lake: Rotary Whole Area $160/$270 Lodi Lake: Youth Area Picnic $140/$175 $185/$310 Lodi Lake: Youth Area Whole $250/$375 $300/$500 Lodi Lake Whole Park rental $1,000/$11200 $2,500/$5,000/$1,250 nonprofit at discretion of PRCS Director) The Lodi Lake facilities are vastly underpriced when taking into account the various park features that make it a prime location for shelter rentals. In comparison, the minimum charge for a rental at Micke Grove Park is $110 for a site with a 50 -person capacity, up to $450 for its largest facility, the Delta Shelter. The California State Parks system charges $100 to reserve a single picnic table for a day at beach locations, and the Cosumnes Community Services District in Elk Grove has a variety of fees, including $300 for a 200 -person capacity picnic area, which is approximately the same size at the Lodi Lake Park Youth Area. Adopt Resolution Approving Parks, Recreation and Cultural Services Fees June 17, 2015 Page 3 At the May 5, 2015, Recreation Commission meeting, Commissioners expressed support for the proposed resident and nonresident rates for park facilities outside Lodi Lake, but they sought a greater premium for nonresidents to rent Lodi Lake facilities. Also, Commissioners expressed surprise that a single renter could close the lake for a small price. Interestingly, the City Council adopted whole -park fees of $4,000 resident/$5,000 nonresident in 2004 and staff cannot find any record of how those fees were reduced to as low as $400. The Commission, however, supports a $1,250 rate for nonprofits to continue renting the park for fund-raising through fun runs, but has a goal of discouraging whole -park rentals to other users unless it provides a meaningful financial benefit for PRCS. Staff believes the scenery and recreational opportunities at Lodi Lake Park make it a premier location that is worth the proposed rates. 4) The following revised fees for Hutchins Street Square: Facility Current nonprofit/other rate Proposed nonprofit/other rate Kirst Hall, full day peak rental d $1,800/$3,000 $2,200/$3,150 The higher rates for Kirst Hall reflect strong demand for this facility, which is nearly booked for every Saturday for the next year and provides an opportunity for additional income for PRCS. Other changes include adding Sunday to the peak rental days (currently Thursday through Saturday), with Monday through Wednesday the off-peak days; and allowing Gallo Trellis Patio renters to use the former Senior Center space, which will be renamed the Holz Room. Rate details are attached. FISCAL IMPACT: The new park permit fees (1) are expected to generate net revenue of less than $5,000, the athletic field fees (2) are expected to generate between $5,000 and $10,000 in additional PRCS revenue, as are the higher park facility fees (3). The Hutchins Street Square fees (4) will likely increase revenue by $10,000 to $15,000 for total increased revenue of approximately $30,000. FUNDING AVAILABLE: Not applicable. Jeff Flo l Diregt r Parks, Recreation and Cultural Services JH:tl cc: City Attorney Attachment Hutchins Street Square Community & Conference Center Rental Rates Rental fees do not include charges for additional staff, security guards or insurance. Changes marked in F1 Private rental rates Non -Profit rates Facility Rental Full Day 1/2 day Rental Rental Full Day 1/2 day Rental 8am-12am 2pm-12am 8am-12am 2pm-12am Mon -Wed Thurs-Sun Mon -Wed I Thurs-Sun Mon -Wed Thurs-Sun Mon -Wed I Thurs-Sun THEATRE $900 $1,500 - _ $600 $800 PROPOSED PROPOSED Th,Fri,Sun Sat PROPOSED RATE RATE $1,200 $2,000 RATE $2,200 $39150 $2,200 KIRST HALL $1,200 $800 $1,000 Sat CURRENT CURRENT Th Sat CURRENT RATE RATE $1,200 0000 $2,0 $2, --- RATE $1,800 $39000 $1,800 CRETE HALL $1,025 $1,425 $800 $1,000 $675 $775 $525 $575 THOMAS THEATRE $425 $675 $250 $375 $275 $375 $175 $225 COTTAGE ROOM $295 $445 $170 $245 $195 $245 $120 $145 PISANO ROOM $295 $445 $170 $245 $195 $245 $120 $145 COTTAGE—PISANO $�50 $775 $312.50 $425 5325 $475 $200 $275 COMBINED GREEN ROOM $20 hour $30 hour - - - - - WISHEK $350 $600 $175 $300 $200 $300 $100 $150 AMPHITHEATRE ART CLASSROOM $10 hour $15 hour - - - - ROTUNDA $260 $335 $147.50 $185 $135 $185 $85 $110 Gallo Trellis Patio (Adds Holz Room) $450 $700 $275 $400 $275 $400 $175 $250 1/2 day=4 hrs RESOLUTION NO. 2015-93 A RESOLUTION OF THE LODI CITY COUNCIL ADOPTING PARKS, RECREATION AND CULTURAL SERVICES FEES WHEREAS, the Parks, Recreation and Cultural Services Department regularly examines its facility fees to ensure they reflect a balance of market rates and cost -recovery objectives; and WHEREAS, the proposed fees, which received unanimous Recreation Commission support, were crafted through a combination of staff recommendations, public comment and Commission debate. NOW, THEREFORE, BE IT RESOLVED that the Lodi City Council does hereby approve the revised fees for various Parks, Recreation and Cultural Services facilities as shown below: Annual Commercial Use of Parks: 1-10 11-24 partici ants participants Paved areas $100 $150 25-50 f participants Deposit _ $200 $ 50 Application fee $25 Turf Tier 1 $150 $250 $500 $200 $25 Turf Tier 2 $150 $350 $750 $250 $25 Annual commercial photography parkpermit: $75 Park bounce house fee: $50 Hourly Rates for Athletic Field Park Permits: Resident youth teams Nonresident youth teams $ 10 .................... $ 20 _ Resident adult teams $ 20 Nonresident adult teams $ 25 Deposit $100 single use/$200 multiple uses Application fee $100 for multiple dates Daily Rental for Park Facilities: Facility Resident/Non-resident rates Kofu Meeting Room $80/$110 Legion Meeting Room $85/$115 Emerson Picnic Area $100/$135 Katzakian Picnic Area Lawrence Picnic Area $65/$90 $60/$85 Legion Picnic Area $85/$115 Peterson Picnic Area $70/$95 Salas Park Picnic Area Lodi Lake: Kiwanis Picnic Area $100/$135 $120/$200 Daily Rental for Park Facilities (continued): Facility Lodi Lake: Hughes Shelter Picnic Lodi Lake: Hughes Whole Area Lodi Lake: Parson's Point Shelter Lodi Lake: Parson's Whole Area Lodi Lake: Rotary Shelter Picnic Lodi Lake: Rotary Whole Area Lodi Lake: Youth Area Picnic Lodi Lake: Youth Area Whole Lodi Lake Whole Park rental SResident/Non-resident rates $120/$200 - - - $160/$270 $120/$200 $160/$270 $120/$200 $160/$270 $185/$310 $300/$500 $2,500/$5,000/$1,250 nonprofit (at discretion of PRCS Director) Hutchins Street Square: Peak time shall be Thursday through Sunday. Facilitv Nonprofit/other rate Kirst Hall, full day eak rental $2,200/$3,150 BE IT FURTHER RESOLVED by the Lodi City Council that the above -referenced fees shall take effect upon adoption of this Resolution. Dated: June 17, 2015 I hereby certify that Resolution No. 2015-93 was passed and adopted by the City Council of the City of Lodi in a special meeting held June 17, 2015, by the following vote: AYES: COUNCIL MEMBERS — Chandler, Kuehne, Mounce, Nakanishi, and Mayor Johnson NOES: COUNCIL MEMBERS — None ABSENT: COUNCIL MEMBERS — None ABSTAIN: COUNCIL MEMBERS — None PAMELA M. FARRIS Deputy City Clerk 2015-93