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HomeMy WebLinkAboutResolutions - No. 2011-156RESOLUTION NO. 2011-156 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LODI CONFIRMING THE 2011 ANNUAL REPORT FOR THE DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1 AND LEVY OF ASSESSMENT WHEREAS, Downtown Lodi Business Improvement Area No. 1 was established December 17, 1997, by Council adoption of Ordinance No. 1654; and WHEREAS, the Annual Report, as required by Streets and Highways Code $36533, has been submitted to the City Council by the Board of Directors of said ImprovementArea; and WHEREAS, a public hearing was held as required by Streets and Highways Code §36535 on October 5, 2011, in the City Council Chambers at Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 pm., or as soon thereafter as possible, to consider protests to the assessment levy. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and find as follows: 1) The required public hearing was duly held, at which time the public was allowed to present written or oral protests to the levy of assessment for Downtown Lodi Business ImprovementArea No. 1. 2) A majority protest as defined in the Streets and Highways Code $36525 was not made. 3) The 2011-12 Annual Report as submitted on August 17, 2011, by the Board of Directors of the Improvement Area to the City Council is hereby confirmed as originally filed and attached hereto. 4) The confirmation of the report and adoption of this resolution constitutes the levy of the assessment as contained in the Annual Report for the calendar year 2012. Date: October 5, 2011 I hereby certify that Resolution No. 2011-156 was passed and adopted by the Lodi City Council in a regular meeting held October 5, 2011, by the following vote: AYES: COUNCIL MEMBERS — Hansen, Katzakian, Mounce, Nakanishi, and Mayor Johnson NOES: COUNCIL MEMBERS — None ABSENT: COUNCIL MEMBERS — None ABSTAIN: COUNCIL MEMBERS — None 2011-156 City Clerk DC) \V N TOW N •• L.O.D•I • 131 S1NESS ' • : PAIUNERS HIP .. DOWNTOWN LODI BUSINESS PARTNERSHIP 2011 ANNUAL REPORT B.I.D. INFORMATION California Streets and Highway Code Requirements Articles of Incorporation Benefit Fee Schedule Map of Zoned Business Improvement District Mission Statement BUDGET & FINANCIALS Funding & Expense Flow Chart 2011 Proposed Budget 2010 Balance Sheet 2010 Profit & Loss Statement 2011 2nd Quarter Balance Sheet 2011 2nd Quarter Profit & Loss Statement DOWNTOWN EVENTS 2011 & 2012 Calendar of Events Event Highlights DOWNTOWN MARKETING & CAMPAIGNS Marketing Activities and Plans DLBP Marketing Material Prepared by Jaime Watts, Executive Director & Nancy Byer-Hauan, President August 9, 2011 Mr. Rad Bartlam, City Manager City of Lodi 221 W. Pine Street Lodi, CA 95240 Re: DLBP Annual Report 2011, Dear Mr. Bartlam, LODI BUSINESS PARTNERSHIP Section 11.0 of the City Or. atice Number 1654, establishing the Downtown Lodi Business Improvement Area, requires that we submit to 'You by September of' each year our annual report and budget. In addition, the State of California Streets, also specifies that certain additiOal in information contained in our report. ways code, which is the enabling legislation, e ,pr6vided. You will find all of the required We have provided you with eight copies, five for the City Council, one for the City Clerk, one for the City Attorney and one for yourself. Thank you for your continued support. Sincerely, csc7424../22.0D Jaime Watts, Executive Director Downtown Lodi Business Partnership P.O. Box 1565 Lodi, Ci 95241-1565 Offlce 209369.8052 Fax 209.369.8653 WIP r n 11;:n ro ,n1 2011 ANNUAL REPORT Items listed below refer to Section 36533(b) of the California*Streets and Highway Code: No changes in boundaries of benefit zones within the area are proposed. No physical improvements are planned. Budget for the 20i4 Jbdar year is enclosed. The budget details s of income and projected expenses. A Benefit Fee Schedulewid a Map of theBusiness Improvement Area are enclosed. 4 • P.O. Box 1565 Lodi, Ca 95241-1565 Office 205369.8052 Fax 209.369.8053 www.dowEinnwhidi.raw ARTICLES OF INCORPORATION OF DOWNTOWN LODI BUSINESS PARTNERSITIV A California Konpro(t Mutual Benefit Corporation One; The name ache corporation is Downtown Lodi Business Partnership (A California Nonprofit Mutual Benefit Corporation), 2038309 ENDORSED FILED office of the Secretary of Slate of the State of California MAR 31 1998 Two: This corporation ii a nonprofit mutual benefit corporation organised under the Nonprofit Mutual Benefit Corporation Law, -The purpose of this corporation is to engage in any lawful act or activity for which a corporation may be organized under mob law, Such purposos for which this corporation is formed are to promote and improve the dvwntawnLod; business area, to generally improve business conditions in the downtown area, and to generally enhance the downtown area of the City of Lodi, Notwithstanding any other provision of these articles, this corporation shall not engage In any activities or exercise any powers the are not in furtherance of the purposes of this corporation Three: The name and address of the corporation'sinitial agent for cervica of process is Ronald M. Beckman, Esq., J 11 N. Church Street, Lodi, California, 93240. Four: The right to determine the consideration for which memberships will be issued shill be vested in the Regular Members, to be determined by a majority vote of the Regular Members in sood standing. Five: No part of the net et rtings of the corporation shell inure to the benefit of any member or private shareholder, as defined for purposes of Section 501 (c) (6) of the Itnernal Revenue Code of 1954. Dated: March 31, 199$ igy,evisi,12tAlt., Ronald M. Beckman, Incorporator Dt )1\ \TM\ N L•O.D.I SINF:1S P RINI,RSIIIIP DOWNTOWN LODI BUSINESS PARTNERSHIP BENEFIT FEE SCHEDULE BUSINESS TYPE Retailers/Restaurants ZONE A ZONE B $240 (1-3 Employees) $120 $360 (4-6 Employees) $180 $480 (7+ Employees) $240 Service Businesses S180 $90 Professional Businesses $120 $60 Financial Institutions $600 $600 *Note: Retail and restaurant businesses are assessed based on the number of employees - either full-time, or the equivalent made up of multiple employees. BUSINESS TYPE DEFINITIONS: Retail and Restaurant — Businesses that buy and resell goods. Examples would be clothing stores, shoe stores, office supplies, as well as businesses that sell prepared food and drinks. Service Businesses — Businesses that sell services. Examples are beauty and barber shops, repair shops, lodging, most automotive -oriented businesses, entertainment businesses such as theaters, etc. Professional Businesses — Includes architects, engineers, attorneys, dentists, doctors, account- ants, optometrists, realtors, insurance offices, mortgage brokers and most other businesses which require advanced or specialized licenses, and/or advanced academic degrees. Financial Institutions — Includes banking and savings and loan institutions, as well as credit unions, etc. Downtown Lodi Business Partnership 4 West Pine Street, Lodi, California 95240 209369.8052 phone 209.369.8053 fax www.downtownlodi.com ���irfyrg�+ .0 School S .Socromento 11 • I � � 41/ Socroment© St. Moin S DOWNTOWN LeOcD�I BUSINESS PARTNERSHIP MISSION STATEMENT The Downtown Lodi Business Partnership, comprised of business owners, professionals and merchants, is a non-profit association developed to encourage growth and prosperity in the Downtown Community of Lodi, and to maintain its economic health on an on-going basis. This will be accomplished by: Encouraging development of new businesses, while retaining and revitalizing existing businesses • Promoting retail activity by creating and maintaining a quality environment through coordinated advertising and downtown events • Serving as an advocate for downtown businesses in dealing with local government, maintenance projects, the media and general public 4 West Pine Street, Lodi, Ca 95240 209.369.8052 phone 209.369.8053 fax vvww.downtownlodi.com DOWNTOWN L.0 _,! 1 BUSINESS PARTIds,ERSHIP Beautification Downtown Lodi Business Partnership Proposed Budget January 1, 2011 through December 31, 2011 Income Assessment Fees City of Lodi Event Revenue Farmers Market Parade of Lights Street Banner Program Passport Promotions Miscellaneous Events & Sales Total Income 35000.00 24225.00 74500.00 11775.00 1500.00 1000.00 2000.00 150,000.00 Expenses Administrative Director's Salary 47100.00 S taff Wages 2000.00 Payroll Taxes 4500.00 Contract Labor 5000.00 Event Commission 5900.00 Insurance 10000.00 Professional Fees 3000.00 Rent 4800.00 Storage 780.00 Office Supplies 3500.00 Office Equipment 1000.00 Bank & Merchant Fees 500.00 Postage 300.00 Utilities (phone, internet, alarm, etc.) 5000.00 Marketing Expenses Advertising, Marketing & Promotions 2900.00 Travel 800.00 Public Relations 600.00 Seminars & Conferences 500.00 Website 2000.00 Membership Expenses Newsletters 300.00 Quarterly Mixers 200.00 Plaques & Trophies 200.00 Sunshine Committee 200.00 Revitalization Expenses Downtown Beautification & Flowers 1000.00 Kiosks (maps, printing, maintenance) 1500.00 Event Expenses Farmers Market 40500.00 Parade of Lights 2000.00 Street Banner Program 525.00 Community Trick -or -Treat & Fall Fest 500.00 Winterfest 2000.00 Passport Promotions 200.00 Miscellaneous Events & Sales 895.00 Total Expenses 150,000.00 Cash Basis Downtown Lodi Business Partnership Balance Sheet As of December 31, 2010 ASSETS Current Assets Checking/Savings Farmers Savings Farmers & Merchants Bank Petty Cash Total Checking/Savings Accounts Receivable Accounts Receivable Total Accounts Receivable Total Current Assets Fixed Assets Office Equipment Furniture & Fixtures Accumulated Depreciation Total Fixed Assets TOTAL ASSETS LIABILITIES & EQUITY Liabilities Current Liabilities Accounts Payable Accounts Payable Total Accounts Payable Credit Cards Card Services • Visa Total Credit Cards Total Current Liabilities Dec 31, 10 195.40 1,188.25 -200,15 1,183.50 475.00 475.00 1,658.50 12.959.98 2,712.99 -9985.63 5,687.34 7,345.84 -10.30 -10.30 2,521.12 2,521,12 2,510.82 Total Liabilities 2,510.82 Equity Retained Earnings 4,031.20 Net Income 803.82 Total Equity 4,835.02 TOTAL LIABILITIES & EQUITY 7,345.84 Page 1 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through December 2010 Downtown Beautification - Other Total Downtown Beautification Kiosk Update Total Revitalization Jan • Dec 10 429.88 490.82 1,281.18 1,772.00 Event Expenses Refunds 837.50 Advertising 3,982.69 Awards/Banners/Posters 348.83 Beverage Expense 40,199.47 Entertainment 7,748,38 Equipment Rental 624.18 Labor/Repairs 5,906.16 License/Permits/inspection 2,293.90 Mileage & Meetings 533.15 Other Expense 360.00 Postage & Delivery 644.98 Marketing / Promotions 1,465.67 Signage 468,95 Sanitation 1,873.53 Suppllee 4,505.66 Total Event Expenses 71,793.05 Total Expense 189,852.67 Net Ordinary Income 803.82 Net income 803.82 Page 2 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through December 2010 Jan - Dec 10 Ordinary Income/Expense Income Member Assessment Fees 37,712.00 City of Lodi Funds 35,825.00 Event Revenue Advertising & Promotion Revenue 950.00 Beverage Safes 44,591.49 Parade Entry Fees 9,285.00 Sponsorship 19,285.75 Vendor Fee 40,546.00 Other Income 1,843.00 Total Event Revenue 116,501.24 IRS Refund Income 118.25 Friends of Downtown 500.00 Total Income 190,656.49 Expense Administrative Expenses Advertising 55.79 Bank Service Charges 1,545.18 Contract Labor 3,742.00 Dues and Subscriptions 451.00 Insurance -0 & 0 and State Fund 1,975.74 Insurance • Events Liability 5,778.59 interest 331.10 Licenses & Permits 185.00 Office Maintenance & Repairs 1,019.91 Office Supplies 11,363.22 Payroll Expenses Director's Wages 49,607.79 Staff Wages 10,508.92 Payroll Taxes 10,763.89 Cell Phone 1,500.00 Total Payroll Expenses 72,380.60 Penalties Professional Fees Accounting/Payroll Fees 1,422.26 563.00 Total Professional Fees 563.00 Rent 3,955.00 Taxes 75.00 Utilities 6,506.50 Total Administrative Expenses 111,349.89 Marketing Expenses Advertising & Promotions Annual Banner Program 755.67 Advertising & Promotions - Other 1,102.50 Total Advertising & Promotions 1,858.17 Mileage & Meetings 109.32 Public Realtions 959.18 Website 1,177.19 Total Marketing Expenses 4,103.86 Membership Postage and Delivery Quarterly Mixers Sunshine Committee Total Membership Revitalization Downtown Beautification Supplies 60.94 352.26 82.22 399.39 833.87 Page 1 2:31 PM 08/05/11 Cash Basis Downtown Lodi Business Partnership Balance Sheet As of June 30, 2011 ASSETS Current Assets Checking/Savings Farmers Savings Farmers & Merchants Bank Petty Cash Total Checking/Savings Accounts Receivable Accounts Receivable Jun 30, 11 3,580.47 4,981.52 455.74 9,017.73 -350.00 Total Accounts Receivable -350.00 Other Current Assets Undeposited Funds Total Other Current Assets -305.00 -305.00 Total Current Assets 8,362.73 Fixed Assets Office Equipment Furniture & Fixtures Accumulated Depreciation Total Fixed Assets TOTAL ASSETS LIABILITIES & EQUITY Liabilities Current Liabilities Other Current Liabilities Payroll Liabilities Total Other Current Liabilities 12,959.98 2,712.99 -9,985.63 5,687.34 14,050.07 1,872.82 1,872.82 Total Current Liabilities 1,872.82 Total Liabilities Equity Retained Earnings Net Income Total Equity TOTAL LIABILITIES & EQUITY 1,872.82 -1,103.10 13,280.35 12,177.25 14,050.07 Page 1 2:27 PM 08/05/11 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through June 2011 Jan - Jun 11 Ordinary Income/Expense Income Member Assessment Fees 39,163.00 City of Lodi Funds 7,125.00 Event Revenue Advertising & Promotion Revenue 1,324.10 Beverage Sales 13,073.32 Parade Entry Fees 60.00 Sponsorship 16,200.00 Vendor Fee 24,930.00 Other Income 4,620.00 Total Event Revenue 60,207.42 TNT Fireworks 2,587.38 Return Check Charge 621.00 Friends of Downtown 250.00 Total Income 109,953.80 Expense Administrative Expenses Bank Service Charges Merchant Fees 240.00 Bank Service Charges - Other 204.02 Total Bank Service Charges 444.02 Contract Labor 3,854.00 CC Negotiated Settlement -1,512.67 Dues and Subscriptions 51.00 Equipment Lease 2,737.14 Insurance -D & 0 and State Fund 672.00 Insurance - Events Liability 3,063.44 Interest 37.46 Licenses & Permits 20.00 Office Maintenance & Repairs 288.29 Office Supplies 2,501.50 Payroll Expenses Director's Wages 31,177.90 Payroll Taxes 8,326.47 Total Payroll Expenses 39,504.37 Postage 329.00 Professional Fees Accounting/Payroll Fees 1,342.00 Total Professional Fees 1,342.00 Rent Storage 390.00 Rent - Other 4,200.00 Total Rent 4,590.00 Security 550.00 Sponsorship Sales Commission 2,250.00 Taxes 50.00 Telephone/Internet 1,438.89 Total Administrative Expenses 62,210.44 Prior Years Taxes 0.00 Marketing Expenses Advertising & Promotions Annual Banner Program 179A4 Total Advertising & Promotions 179.44 Public Realtions 340.00 Website 1,276.39 Total Marketing Expenses 1,795.83 Page 1 2:27 PM 08/05/11 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through June 2011 Jan - Jun 11 Membership Plaques & Trophies 283.55 Postage and Delivery 259.84 Total Membership 543.39 Revitalization Downtown Beautification Supplies 555.73 Labor/Repairs 100.00 Downtown Beautification - Other 100.00 Total Downtown Beautification 755.73 Kiosk Update 472.13 Total Revitalization 1,227.86 Event Expenses Awards/Banners/Posters 79.71 Beverage Expense 15,227.45 Entertainment 3,900.00 Equipment Rental 53,00 Labor/Repairs 1,683.14 License/Permits/lnspection 2,075.05 Postage & Delivery 10.95 Marketing / Promotions 188,00 Signage 2,547.35 Sanitation 3,721.01 Supplies 1,410.27 Total Event Expenses 30,895.93 Tota i Expense 96,673.45 Net Ordinary Income 13,280.35 Net Income 13,280,35 Page 2 DOWNTOWN BUSINESS PARTNERSHIP 2011 2012 Calendar of Events Calendar of Events Valentine's Day Promotion "Couples Passport to Downtown Lover's Lane" Saturday, February 12th Downtown Farmers Market Every Thursday beginning June 2"d through September 29th Valentine's Day Promotion "Couples Passport to Downtown Lover's Lane" Saturday, February 11th Downtown Farmers Market Every Thursday beginning June 7"' through September 27th 6" Annual "Stuck in Lodi" Car Show 7" Annual "Stuck in Lodi" Car $how Saturday, August 6th Saturday, August 4th ri Annual Fall Flavor Fest "The Best of Downtown's Night Life" Saturday, October 8th 4" Annual Fall Flavor Fest "The Best of Downtown's Night Life" Saturday, October 6th Downtown Trick -or -Treat & Festival Downtown Trick -or -Treat & Festival Saturday, October 29th Saturday, October 27th 16" Annual Parade of Lights 17" Annual Parade of Lights Thursday, December 6th Thursday, December 1'` Downtown Winterfest Horse Drawn Carriage Rides & Holiday Festivities Saturdays, November 26th, December 3'tI& 10t Downtown Winterfest Horse Drawn Carriage Rides & Holiday Festivities Saturdays, November 24', December lit ,8th & 15th Visit www.downtownlodi.com for detailed event descriptions and more information N TOWN BUSINESS PARTNERS! I 13 2011 Downtown Marketing Program The Downtown Lodi Business Partnership has three programs that provide marketing opportunities for your business. You can pick and choose any combination that best meets your organization's goals or all three programs at a discounted price! Annual Banner Attachment Program Your annual sponsorship includes an attachment banner with your business name, address and phone number. For an additional $40 you can add your full color logo. Please send a full color, high quality pdf file to jaime@downtownlodi.com.Your banner will be guaranteed a prime location downtown until March 2012.Advertise your business & support downtown! New Sponsorship DLBP Member $250 year New Sponsorship Non -Member $300 year Renewal DLBP Member $200 year Renewal Non -Member $250 year Yes! Add my full color logo on both sides of my banner for an additional $40 www.downtownlodiscom web advertisement - 6 month run The Downtown Lodi Business Partnership has advertising space available on www.downtownlodi.com.The website averages over 20,000 hits per month and is the official site for downtown events and promotions. You can provide your own .jpg artwork that is 430 pixels wide x 60 pixels high, or for an additional $25 the DLBP will design your advertisement for you. Your web advertisement will run for 6 months.Visit the website and view the banner ads at the bottom for examples.The exposure is priceless! Website Page linked to www.downtownlodi.com If you don't have your own website, but want your business highlighted with photos and detailed information, the DLBP can custom design a page for you that links to downtown's website.We will come to your establishment, take photos, gather information and design a page that links to www.downtownlodi.com. If you are a DLBP member, your page will be linked to your business listing under your category, if you are a non-member, your page will be linked to a listing under the "Friends of Downtown" category. For an example of an existing website page visit the website, downtown businesses, category"Specialty Home", McKinley's Frame Shop. Menu for DLBP Members Menu for Non-DLBP Members 1 I I Banner Program $ Website Ad $50 for 6 months Web Ad Design $25 Website Page $40 (Amount from above) Bundle Package for all 3 Programs! Only $345 A Savings of $60! Includes Ful! Color Banner Attachment & Web Ad Design Business Name: Contact Name: Address: Phone: Fax: e-mail: Total Amount Enclosed: $ Comments/Location Request: Return application & payment to DLBP, PO, Box 1565, Lodi, CA 95241 or call (209) 369-8052 for more information 1 1 Banner Program $ (Amount from above) Website Ad $75 for 6 months Web Ad Design $25 Website Page $50 Bundle Package for all 3 Programs! Only $430 A Savings of $60! Includes Full Color Banner Attachment & Web Ad Design