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HomeMy WebLinkAboutResolutions - No. 2011-135RESOLUTION NO. 2011-135 A RESOLUTION OF INTENTION TO LEVY ANNUAL ASSESSMENT FOR DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1, ESTABLISHING PUBLIC HEARING DATE, AND APPROVING ANNUAL REPORT WHEREAS, Downtown Lodi Business Improvement Area No. I was established December 17, 1997, by City Council adoption of Ordinance No. 1654; and WHEREAS, the Annual Report as required by Streets and Highways Code 336533 has been submitted to the Council by the Board of Directors of said improvement area. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and finds as follows: 1. Approves the Annual Report as submitted, said report being on file with the City Clerk, 2. Establishes October 5, 2011, in the City Council Chambers, Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 p.m., or soon thereafter as possible, as the date, place, and time to hold the public hearing required by Streets and Highways Code §36534. 3. It is the intention of the City Council to levy and collect assessments within the parking and business improvement area for calendar year 2012 (the Area's fiscal year). 4. The boundaries of the entire area to be included in the Area and the boundaries of each separate benefit zone within the area set forth in a Map, Exhibit D, incorporated herein by reference. A true and correct copy of the map is on file with the City Clerk of the City of Lodi. 5. The types of improvements and activities proposed to be funded by the levy of assessments on businesses in the Area include marketing and promotional efforts; event coordination; and other activities with the goal to promote retail activities. A detailed description of activities is included in the Annual Report, Exhibit A, and incorporated by reference. 6. At the time of the public hearing, written and oral protests may be made. The form and manner of protests shall comply with Streets and Highways Code § 36524 and 36525. Date: August 17,201 1 ............................................................................ I hereby certify that Resolution No. 2011-135 was passed and adopted by the Lodi City Council in a regular meeting held August 17, 2011, by the following vote: AYES: COUNCIL MEMBERS — Hansen, Katzakian, Mounce, Nakanishi, and Mayor Johnson NOES: COUNCIL MEMBERS — None ABSENT: COUNCIL MEMBERS — None ABSTAIN: COUNCIL MEMBERS —None 2011-135 `-RANI JOHL City Clerk RSI DOWN'T'OWN LODI BUSINESS PARTNERSHIP 2011 ANNPORTUAL B .LIQ. INFORM. TI ON California Streets and Highway Code Requirements Articles of Incorporation Benefit Fee Schedule Map of Zoned Business improvement District Mission Statement BUDGET & FINANCIALS Funding & Expense Flow Chart 2011 Proposed Budget 2010 Balance Sheet 2010 Profit & Loss Statement 2011 2'"' Quarter Balance Sheet 2011 2°`' Quarter Profit 82 Loss Statement DOWNTOWN EVENTS 2011 & 2012 Calendar of Events Event Highlights DOWNTOWN MARKETING & CAMPAIGNS Marketing Activities and Plans I)LBP Marketing Material Prepared by Jaime I4Tatt;s, E.recutiie Director c� Nancy Byer-flauan, President August 9, 2011 ivfr. Rad I3arttlam, City Manager City of Lodi 221 W. Pine Street Lodi, CA 95240 Re: DLBP Annual Report 2011 Dear ;v1r. I3arliam, Section 11.0 of the City Ordinance Number 1654, establishing. the Downtown Lodi Business improvement Area, requires that we submit to you by September of each year our annual report and budget. In addition, the State of California Streets and _Highways code, which is the enabling legislation, also specifies that certain additional utforsnation be provided. You will find all of tlic required information contained in our report. We have provided you with eight copies, five for the City Council, one for tlic City Clerk, one for the City Attorney and one for yourself. Thank you for your continued support. Sincerely, -e.;-/-2,e)(;„ C Jaime Walls, Executive Director Downtown Lodi 13usirness Partnership ce 209.36$ 8052 fax 09 X64 Sp a 2011 ANNUAL REPORT items listed below refer to Section 36533(h) of the California Streets anti Highway Code: No changes in boundaries of benefit zones within the area arc proposed. No physical improvements are planned. Budget for the 2(}1 l calendar year is enclosed. The budget details all sources of income and projected expenses. A Benefit Fee Schedule arid a Map cif the Business tmpr-overnent Area are enclosed. ARTICLES OF 1M ORPQRATION OF DOWNTOWN LODI BUSINESS P6B RSIIIP A California Nonprofit Mutusl Benefit Corpvratlon 2038309 ENDORSED FILED In the office of the Secretary of Stale of the Stile of California MAR 3 1 X998 BILL loNES, Stite One: The name of the wrporavon is Downtown Lodi ,Business Partbership (ACalifornia Nonprofit Mutual Benefit Corporation). Two: This corporation its nonprofit rnutu benefit corporation orgy iced under the Nonprofit Mutual Benefit Corporation Law. 'The purpose of this corporation is to engeDa in my lawful act or activity for which a corporation may be organized under such law. Such purpo343 for which &Iscorporttion is formed are to promote tin4 improve the dowati.)wnLo4i business area, togcatrally improvt business conditions inthodowntown area, end to generally cnhancc the downtown arta of the City of Lodi. Notwithstanding any other provision oFthese articles, this corporation shall not engage in any activities or ©xercisa any powers that ar z not in furtherance atilt purposes of this corporation. Three: The name and address of the corporation's initial *Gent for service of prncss is Ronald M, i3eckrnan, Esq.. 11I N. Church Street, .Lodi, California, 93240. Four: The right to act ermine the consideraiiosi for which mernbeerships will be issued shall be vested in the Rel,uiar Members, t be determined by a majority vote of the Regular Members in Sood standing. Five: No part of tho ret earnings of the corporation shall inure to the bene ilt of any member or private- rharcholdcr, as defined for purposes of Section 50! (c) (5) of the Iu ernal Revenue Code of 1954. t7atcd: March 31, 199a &elm, Ronald M. Becl<mxn, irtworporator D(A\ \T« WrN ,tf; L.OD.I DOWNTOWN LODI BUSINESS PARTNERSHIP BENEFIT FEE SCHEDULE BUSINESS TYPE Retailers/Restaurants* Service Businesses Professional Businesses Financial Institutions ZONE A S24() (1-3 Employees) S360 (4-6 Employees) S480 (7+ Employees) Si S0 5120 S60() ZONE 13 S 12 (0 5240 $90 560 S60t) *Note: Retail and restazin:1 u busi1'iesY'S are assessed base:'( oit the number of employee. either Iirll time, or the equi S olent mock up of multiple employees. BUSINESS TYPE DEFINITIONS: Retail and Restaurant -- Businesses that buy and resell goods. Examples would be clothing stores, shoe stores, office supplies, as well as businesses that sell prepared fbod and drinks. Service Businesses --- Businesses that sell services. Examples arc beauty and barber shops, repair shops, lodging, most automotive -oriented businesses, entertainment businesses such as theaters, etc. Professional Businesses Includes architects, engineers, attorneys, dentists, doctors, account- ants, optometrists, realtors, insurance offices, mortgage brokers and most other businesses which require advanced or specialized licenses, and/or advanced academic degrees. Financial Institutions — Includes banking and savings and loan institutions, as well as credit unions, etc. Downtown Lodi Business Partnership 4 West Pine Street, Lodi, California 95240 209.369.8052 phone 209.369.8053 fax svww.downtownlodi.eoni 105 7t153 x41 10f 11 10 Sacramento 1 i k 22 Moen Si. J\ Fr': MISSION STATEMENT The Downtown Lodi Business Partnership, comprised of business owners, professionals and merchants, is a non-profit association developed to encourage gro\\th anti prosperity in the Downtown Community of Lodi, and to maintain its economic health on an on-going basis. This will be accomplished by: • Encouraging development cf new businesses, while retaining and revitalizing existing businesses • Promoting retail activity by creating anti maintaining a quality environment through coordinated advertising and downtown events • Serving as an advocate for downtown businesses in dealing with local government, maintenance. projects, the media and general public 4 West Pine Street, Lodi, Ca 9 240 209.369.8052 phone 209.369.8053 fax www. downtownlodi, com DLBP Member Assessments . (a0..prox 35 0x0} • City. of Lodi Annual Funding (approx $24,225) �= . Ad ninistration Marketing DLBP Revenue Generating Activities Events Beautification Downtown Lodi Business Partnership Proposed Budget .lanHary 1, 2011 through December 31. 2011 Income Assessment Fees City ofLodi ,odi Event Revenue Farmers Market Parade of Lights Street Banner Program Passport Promotions Miscellaneous Events & Sales Total Income, 35000.00 24225.00 74500.00 1 1775.00 1500.00 1000.00 2.00.CLOD 150,000.00 Expenses Administrative Director's Salary 47100.00 Sta ft' Wages 2000.00 Payroll Taxes 4500.00 Contract Labor 5000.00 Event Commission 5000.00 Insurance 10000.00 Professional Fees 3000.00 Rent 4500.00 Storage 780.00 Of0ce Supplies 3500.00 Office Equipment 1000.00 Bank & Merchant Fees 500.00 Postage 300.00 Utilities (phone, Internet, alarm, etc.) 5000.00 Marketing Expenses Advertising, N-larketing & Promotions 2900.00 Travel 800.00 Public Relation.600.00 Seminars & Conferences 500.00 Website 2000.00 Membership Expenses Newsletters 300.00 Quarterly Mixers 200.00 Plaques & Trophies 200.00 Sunshine Committee 200.00 Revitali ation Expenses I oN,vntl)\un Beautification & Flowers Kiosks (naps, printing, maintenance) I .vent Expenses Farmers Market Parade of Lights Street Banner Program Community `Prick -or -Treat & [ail [est Winterfest Passport Promotions Miscellaneous Events & Sales Total Expenses 1000.00 1500,00 40500.00 2 000.00 525.00 500.00 '1000.00 '100.00 150,000.00 Cash aasis Downtown Lodi Business Partnership Balance Sheet: As of December 31, 2010 ASSETS Current Assets Checking/Savings Farmers Savings Farmers & Merchants Bank Petty Cash Total Cheating/Savings Accounts RecoIva bl Accounts Receivable Total Accounts Receivabie Total Current Assets Fixed Assets Office Equipment Furniture & Fixtures Accumulated Depreciation Totai Fixed Assets TOTAL ASSETS LIABILITIES & EQUTY Liabilities Current Liabilities Accounts Payablo Accounts Payabic Total Accounts Payable Credit Cards Card Services • Visa Total Credit Cards Dec 31,10 19540 1,188,25 -2C0.15 1 183.50 4'75.00 475.00 1.656.50 12 959.38 2.712.99 -9 985 fi3 5 687.34 7,345.84 -1C.30 • 10.30 2,52112 2,521,12 Total Current Liabilities 2510.82 Totai Liabilities Equity Retained Earnings Net income Total Equity 2,510.82 4,03 1.20 803.82 4,835.02 TOTAL LIABILITIES & EQUITY 7,345.84 Page 1 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through December 2010 Downtown Beautification .Other Total Downtown Beautification Kiosk Update Total Rev€talixation Event Expenses Refunds Advertising Awards/Banners/Posters Beverage Expense Entertainment Equipment Rental Labor/Repairs License/Permits/Inspection Mileage & Meetings Other Expense Postage & Delivery Marketing / Promotions Signage Sanitation Supplies Total Event Expenses Total Expense Net Ordinary income Net Income Jan. Dec 10 420.80 400.82 1,281.18 1,772.00 037.50 3.982.69 340.03 40,199.47 7,748.38 624.10 5,906.15 2,293.90 533 15 350 00 644,98 1,465.67 460.95 1,873.53 4,505 66 71,793 05 189,852.67 003.82 803 82 Page 2 Cash Basis Downtown Lodi Business Partnership Profit 8 Loss January through December 2010 Jan -Dec 10 Ordinary 4ncomofExponso Income Member Assessment Fees 37,712 G0 City of Lodi Funds 35,825 00 Event Revenue Advertising & Promotion Revenue 950.00 Beverage Saies 44.591 49 Parade Entry Fees 9,285.00 Sponsorship 19,285,75 Vendor Fee 40,546.00 Other Income 1,843-00 Total Event Revenue IRS Rofund Income Friends of Downtown Total Income 116,501 24 '18.25 500.00 190.656,49 Expense Administrative Expenses Advertising 56 79 Bank Service Charges 1,545 18 Contract Labor 3,742 0C Dues and Subscriptions 451 00 Insurance -D & 0 and State Fund 1.975-74 Insurance • Events Liability 5,778.59 Interest 331 10 Licenses &Permits 185.30 Office Maintenance & Repairs 1,019.91 Office Supplies 11,363.22 Payroll Expenses Director's Wages 49,607,79 Staff Wages 10,503.92 Payroll Taxes 10,763.89 Cell Phone 1,500,00 Total Payroll Expenses 72,380.60 Penalties Professional Fees Accounting/Payroll Fees 1,422.26 563.00 Total Professional Fees 553.01) Rent 3.955.30 Taxes 75.00 Utilities 6,506.50 Total Administrative Expenses 111,349 99 Marketing Expenses Advertising & Promotions Annual Banner Program 735.67 Advertising &Promotions. Other 1,102.50 Total Adverlising & Promotions 1,858.17 Mileage a Meetings 108.32 Public Reaiilons 959.18 Website 1,177.19 Total Marketing Expenses 4,103.86 Membership Postage and Delivery Quarterly mixers Sunshine Committee Total Membership Revitalization Downtown Beautification Suppfie8 60.04 352.26 82.22 393.39 533.87 Page 1 2:31 PM 08/05/11 Cash Basis Downtown Lodi Business Partnership Balance Sheet As of June 30.2011 ASSETS Current Assets Checking/Savings Farmers Savings Farmers & Merchants Bank Petty Cash Totai Checking/Savings Accounts Receivable Accounts Receivable Total Accounts Receivable Other Current Assets Undeposited Funds Total Other Current Assets Totai Current Assets Fixed Assets Office Equipment Furniture & Fixtures Accumulated Depreciation Total Fixed Assets Jun 30, 11 3,580 47 4,981 52 455.74 9.017 73 -350.00 -350 00 -305.00 •305 00 8,362.73 12,959.98 2,712.99 -9,985.63 5.687.34 TOTAL ASSETS 14,050,07 LIABILITIES & EQUITY Liabilities Current Liabiiities Other Current Liabilities Payroll Liabilities Total Other Current Liabilities Total Current Liabilities Total Liabilities Equity Retained Earnings Net income Totai Equity 1,872.82 1.R72.82 1,872.82 1,872 82 -1,103.10 13,280.35 12,177.25 TOTAL LIABILITfES & EQUITY 14,050.07 Page 1 2:27 PM 08105111 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through June 2011 Ordinary Income/Expense Income Member Assessment Fees City of Lodi Funds Event Revenue Advertising & Promotion Revenue Beverage Sales Parade Entry Fees Sponsorship Vendor Fee Other income Total Event Revenue TNT Fireworks Return Check Charge Friends of Downtown Total Income Expense Administrative Expenses Bank Service Charges Merchant Fees Bank Service Charges. Other Total Bank Service Charges Contract Labor CC Negotiated Settlement Dues and Subscriptions Equipment Lease Insurance -D & 0 and State Fund insurance- Events Liability Interest Licenses &Permits Office Maintenance & Repairs Office Supplies Payroll Expenses Director's Wages Payroll Taxes Total Payroll Expenses Postage Professional Fees Accounting/Payroll Fees Total Professional Fees Rent Storage Rent. Other Total Rent Security Sponsorship Sales Commission Taxes Telephonellnternet Total Administrative Expenses Prior Years Taxes Marketing Expenses Advertising & Promotions Annual Banner Program Total Advertising & Promotions Jan. Jun 11 39,163.00 7.125 00 1.324 10 1307332 fin 00 16,200.00 24,930.00 4,620.00 60, 207.42 2,587.38 621.00 250 00 109.95380 2.40 00 204 02 444.02 3,854, 00 -1,512.67 51.00 2,737.14 672.00 3,063.44 37.46 20.00 288 29 2,501.50 31,17790 3,326 47 39,504.37 329.00 1,342.00 1,342.00 390 00 4,200 00 4,590.00 550.00 2,250.00 50.00 1,438.89 67 21044 0 00 17944 179.44 Public Realtions 340.00 Website Total Marketing Expenses 1,276.39 1,795.83 Page 1 2:27 PM 08105111 Cash Basis Downtown Lodi Business Partnership Profit & Loss January through June 2011 Membership Plaques 8 Trophies Postage and Delivery Totai Membership Jan. Jun 11 283 55 259 84 543 39 Revitalization Downtown Beautification Supplies 555.73 Labor/Repairs 100.00 Downtown Beautification - Other 10000 Total Downtown Beautification Kiosk Update Total Revitalization Event Expenses Awards/Banners/Posters Beverage Expense Entertainment Equipment Rental LaborlRepairs LicensefPermitsllnspection Postage & Delivery Marketing / Promotions Signage Sanitation Supplies Totai Event Expenses Total Expense Net Ordinary Income Net income 755.73 472.13 1,227.86 79.71 15,227.45 3,900.00 53.00 1,683.14 2,075.05 10.95 188 30 2.547 35 3,721 01 1,410.27 30, 895.93 96,673.45 13, 280.35 13,280.35 Page 2 2011 2012 Calendar of Events Calendar of Events Valentine's Day Promotion "Coupler Porrport to Downtown Lover'r Lane" Saturday, February 12th Downtown FarmersMnrhet Every Thursday beginning June 2' through September 29"' Valentine's Day Promotion "Coupler Passport to Downtown Lover's Lone" Saturday, February 11t' Downtown Farmers Market Every Thursday beginning June 7t'' through September 27th Annxaal "Shia in Lodi" Car $hove 7t' Annual "$tach in Lodi" Car Show Saturday, August 6' Saturday, August 4th 3rd Annual Fall Flavor Fest 3rd Best of Downtown's Night Life" Saturday, October 8th 4"' Annual Fait Flavor Fest "The Bert of Downtown's Night Life" Saturday, October 6"' Downtown Tricia' Dr -Treat & Festival Downtown Trish -or -Treat & Festival Saturday, October 29th Saturday, October 27th Anna. i Parade of Lights 17th Annum Parade of Lights Thursday, December 1't Downtown Winterfest Horse Drown Carriage Rides & Holiday Festivities Saturdays, November 26`h, December 3`d& 10"' Thursday, December 6th Downtown Winterfest Horse Drawn Carriage Rides & Holiday Festivities Saturdays, November 24th, December t'Y ,s'' & 1Sth I) WN 1'OW L•04001 BUSINESS PAR iNERSHZP.' 201 1 Downtown Marketing Program The Downtown Lodi Business Partnership has three programs that provide marketing opportunities for your business. You can pick and choose any combination that best meets your organization's goals or all three programs at a discounted price! Annual Banner Attachment Program Your annual sponsorship includes an attachment banner with your business name, address and phone number. For an additional $40 you can add your lull color logo. Please sand a lull color, high quality pdf file to jaime@downtownlodi.com.Your banner will be guaranteed a prinic location downtown untii March 201 2. Advertise your busiiicss & support downiown! 1 New Sponsorship ' DLBP Member $250 year New Sponsorship Renewal f..-_ Renewal Non -Member ;DLBP Member ..... Non -Member $300 year $200 year $250 year Yes! Add my full color logo on both sides of my banner for an additional $40 www.downtownlodi.com web advertisement - 6 month run n The Downtown Lodi Business Partnership has advertising space available on www.downtownlodi.com.The website averages over 20,000 hits per month and is the official site lor downtown events and promotions. You can provide your own .jpg artwork that is 430 pixels wide x 60 pixels high, or for an additio{gat $25 the DLBP will design your advertisement lor you. Your web advertisement will run lor 6 manths.Visit the website and view the banner ads at the bottom for examples -The exposure is priceless! Website Page linked to www.downtownlodi.coim If you don't have your own website, but want your business highlighted with photos and detailed information, the DLBP can custom design a page lor you that links to downtown's website.We will come to your establishment, take photos.gather information and design a page that links to www.downtowiilodi.com. If you are a DLBP member, your page will be linked to your business listing under your category, if you arc a non-member, your page will be linked to a listing under the "Friends 01 Downtown" category. For an example of an existing websitc page visit the website, downtown businesses. category"Specialty Home". McKinley's Frame Shop. Menu for DLBP Members Menu for Non-DLBP Members Banner Program i Website Ad €_ Web Ad Design �._ Website Page $50 for 6 months $25 $40 (Amount from above) ElBanner Pi-ogi-am $.____(Amount from ubove) El Ll Website Ad Web Ad Design f Website Page $75 for 6 months $25 $50 Bundle Package far all 3 Programs! r- Bundle Package far all 3 Programs! roj Only $345 A Savings of $60! Only $430 A Savings of $60! Includes Full Color Banner Attachment &Web Ad Design Includes Full Color Banner Attachnient &Web Ad Design Business Name: Contact Name:___-_ Address. Total Amount Enclosed:$ Fax: e-mail: Comments/Location Request: Return application & payment to DLBP, P0. Box 1565,Lodi, CA 95241 or Call (209) 369-8052 for more information