HomeMy WebLinkAboutAgenda Report - September 4, 1996 (34)COUNCIL, COMMUNICATION
AGENDA TITLE: Project Facilitator - Downtown/Cherokee Lane Revitalization Project
MEETING DATE: September 4, 1996
PREPARED BY: City Manager
INFORMATION: The City Manager will hire a temporary employee (Cynthia Haynes) to act
primarily as the facilitator for the merchants and property owners during the construction phase of the
City's revitalization project in the downtown and on Cherokee Lane. In as much this is a temporary
position, no Council action is required.
BACKGROUND: See attached memorandum. To ensure that the construction phase of the
downtown and Cherokee Lane project are accomplished with the least impact on merchants and
property owners, it is important that the merchants and property owners have a single point of contact
to represent them on a day-to-day basis to ensure that their concerns and questions are conveyed to the
right office or contractor and that they get an answer to their questions and concerns as expeditiously as
possible.
The construction phase of the revitalization project may adversely impact many of the property owners
and merchants in the downtown and on Cherokee Lane. To keep this to a minimum, staff believes that
a facilitator acting on behalf of the merchants and property owners will be able to keep the City staff
and contractors informed of their concerns and questions and give them a single point of contact with
which to work. Otherwise, the merchants and property owners will be faced with the confusion of
having to contact different offices and contractors should they have a problem, concern or question.
This could result in a public relations disaster and have just the opposite impact on business which the
revitalization project was designed to accomplish.
The facilitator will also be able to assist city staff and contractors keep the property owners and
merchants informed of construction schedules and other issues which may directly or indirectly impact
them.
APPROVED: `./l %' ���� f il-
H. Dixon Flynn --
The position of facilitator will be complex, require a high level of public relations skills and require
experience in working contractors and city staff. Without a good public relations program during
construction, this project might not accomplish the objectives for which the city and property owners
are investing a great deal of money.
In addition to the duties as facilitator, Ms. Haynes will assist the City Manager and the LDBA in
developing an organizational structure to promote economic development in the downtown. This will
require a significant amount of research and staff time to prepare, evaluate and present to the LDBA
and the City Council.
Attachment
MEMORANDUM
August 23, 1996
TO: Mayor and City Council
FROM: Dixon Flynn, City Manager
SUBJECT: Revitalization Coordinator
PURPOSE
Information paper to advise City Council of my intention to hire Cynthia L. Haynes as a temporary (at
will) employee for up to 18 months. In as much as this is a temporary position, no Council action is
required.
DUTIES AND RESPONSIBILITIES
Her duties and responsibilities will include:
• Coordinating the Central City Revitalization and Cherokee Lane Project by acting as the facilitator
between merchants, property owners, contractors, public and private utilities, and city staff to
ensure that any adverse impact on businesses or property owners is kept to a minimum.
• Assist the City Manager in developing alternative downtown business association organizations for
review by the LDBA and City Council and to assist the LDBA in the selection and appointment of
a downtown coordinator.
• Marketing electric utility programs.
• Other projects as assigned.
SALARY AND BENEFITS
Ms. Haynes will be paid at a rate of $46,500 per year plus benefits.
QUALIFICATIONS
See attached resume.
FUNDING
The position will be funded by carryover funds in the City Manager's accounts from fiscal year 1995-
96. The carryover balance is $191,863. Ms. Haynes' will be assigned to the office currently set aside
for the City Council until her appointment is over.
COORDINATION
This action has been coordinated with the LDBA Board.
7V A /? 1 �nld JUN 2 51996
City Managers office
CyNalm L..14A-YNF-S
3825 Fagj" Nest
Aube C -A 95605
CAREMSWAM"'y
A rewit"riented COntlibutOl with ten yeaus of' Piciect
Substantial e-wertise in marketing, Iniblic relations, consensus building, customer focus~
(inal who cax-es about people, worksworksayul action. An energetic and innovative professi
%Veu as Part Of a team or in&Vidually, and whose work. carries 2L proven track record"
Moff,5510NAL EXPUt"(3
jqqf' 1996
sa employed, Auburn es, new
Cfeate and inpternent rmrketkS And Public rdat"'ns Plans for personaliti
producls, and established businesses including PG"..
Massage, prftblic ROW0,1S and CW"Mtc
Planned, managed and coordinated batik media 3rd Plbllc relations activities
emp hadLzin'S local and regional news media for 66 brancbe&
Administered and comminicated direction for all areas of cWtable giving and
community involvement- 1979 -lm
TIOC COMPANY 1993
Managed a two million dollm enet9y iCfl,-y rescarch project iwlud* tour&p
national media coverage and research. 1991-1993
Staijor C*wManky and CK"-MWACOW V *Malians, VAVre"WWWC�
managEXI the Corporate United Way CaMPHiSlk f,", 35,000 eniplayees and retirees and
a"i&Led the waqvany president its his 011441114"Shipor Ullitcd Way of the Bay Area.
46 Exmedm co-noibutioll,; jjir $3.2 zvoillivil Pct year lluoogh coordiniting a 50 emPlO"
y
steering contnthtee, designing a campaip theme, video, art work, publicity. tiviniuS
and repollifig.
1989-191
Reddendal ACCO"Ist SuPt""Wo-, ALipburn
a SuperviNed divitiur, I-esidenthil crlk,%By 1'li0iQjWy, commuray and local government
programs.
0 Managed staff of 16 bargaining and non-bargaitting Staff.
v DitadAistiud a. Winta 0001"Tal"GatiOns plan which improved the division's customer
satiq&ction ratings and which reeved a Performance Recognition Award.
In
Developed a sue-ressU division political action camPNgn resulting in the highest per
capita giving and whioll l-cocived a performance Recognition Award
P. 01
JLJI,4-2F-'-,--1996 JO: 53 36062074
CYl'"7fIA L SHAY NES Paze Two.
PaaciOr Gab and Elertri+e Company (pm tinued)
I%btic Affairs Reprewntat►we, Sacramento 198$-1.989
• Established a community and governmental key contact program and managed the
region's United Way campaign.,
a Achieved a 14 pement increase in United Way cantdbutions and. received Sacramento
area's United Way Spirit award.
a Orchestrated 9. community and governmental alliance development program utilized
region -wide to track, monitor and communicate; with c*m munity, governmental
agencies and elected officials.
bivisian C.'onuuun;kv Ptepreverttadve, Auburn 1987-1998
Designed and managed award winning divisiod newsletter.
• Orchestrated tours of company fwilities and initiated an annual media background
dinner,
Received' E mployee of the Year" award firom Auburn Chamber of Commerce.
Coma enrial C'omervation/Marketing Repreoendative:, Auburn Iw9-19811
+ Conducted more than 247 presentations in one year to community and governmental
groups regarding energy efficiency resulting in receiving a Speakers Bureau award
from the Vice President of Corporate Communications.
& Established and coordinated the division' first Consumer Advisory Panel.
* Provided initial company contact with residential and small commercial customers to
coordinate establishment of electric, and gas service.
• Scheduled construction ecrews to erect customer's construction deadlines with an
average of w50 customers per year.
CONMtJNff ACTION COUNCIL OF SAN LOADIN CO"TV _ 1957 1979
Caamuaity Food and Nutrition C'oonnnatar, Sues mm
■ Managed county -wiide oomrruunity food and nutrition program.
9 Received ' {kltstauding Citizen Award" from County Board of Supervisors.
Designed irtd implemented award-winning adult w&watiura course, "Homemaking for
individuals with Disabilities," a program which promoted independent living.
EDUCATION
Master of Science, Public Relations, Golden Gate University, San Francisco in Prot,xm
MBA, Emphasis in Marketing, National University, Sacramento 1996
Bachelor of Arts, UiettticslBusiness Administration, San Jose State University 1976
Associate of Arts, ,Social Science, San Joaquin pelta College, Stockton 1975
CONVI149UNrrY CON'I'RILBU'I'L171V5,/1NFMBILU&SIIIPS
t Soroptimia Intonational of Historic: Auburn, Past. President, 15 year member
Placer County Arts Council, Past Board President, 6 year member
♦ City of Auburn Arts in Public Places Task force, Ch,aitperwo
♦ Public Relations Society ofArmcrica, mornber
JUN -26-1996 10:54 3686274 P.02