The URL can be used to link to this page

Home My WebLink AboutResolutions - No. 2007-207Warn Recorded, Return to: City of Lodi City Cleric's Office P.O. Box 3006 Lodi, CA 95241-1910 RESOLUTION NO. 2007-207 Doc ft: 2007-181107 10/19/07 12:42 PM Page: Gary JoaquinIJ1 of 9 Fee: $0 San Freeman Paid ount HOWN ONYDOCIIMEders 11111111 Illnl'11j illi 1111111 11l11111l111l1111111l11! 11 11�1! 11! Lull llm Illi �1 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LODI CONFIRMING THE 2007 ANNUAL REPORT FOR THE LODI TOURISM BUSINESS IMPROVEMENT DISTRICT AND LEVY OF ASSESSMENT WHEREAS, the Lodi Tourism Business Improvement District was established October 20, 2004, by Council adoption of Ordinance No. 1753, and as amended by Ordinance 1756; and WHEREAS, the Annual Report, as required by Streets and Highways Code §36500 et seq., has been submitted to the City Council by the Board of Directors of said Improvement District; and WHEREAS, a public hearing was held as required by Streets and Highways Code §36524 on October 17, 2007, in the City Council Chambers at Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 p.m., or as soon thereafter as possible, to consider protests to the assessment levy. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and find as follows: 1 } The required public hearing was duly held, at which time the public was allowed to present written or oral protests to the levy of assessment for Lodi Tourism Business Improvement District. 2) A majority protest as defined in the Streets and Highways Code §36525 was not made. 3) The 2007 Annual Report as submitted on October 3, 2007, by the Board of Directors of the Lodi Tourism Business Improvement District to the City Council is hereby confirmed as originally filed and attached hereto. 4) The confirmation of the report and adoption of this resolution constitutes the levy of the assessment as contained in the Annual Report for the calendar year 2007. Dated: October 17, 2007 I hereby certify that Resokition No. 2007-207 was passed and adopted by the City Council of the City of Lodi in a regular meeting held October 17, 2007, by the following vote: AYES: NOES: ABSENT: ABSTAIN COUNCIL MEMBERS - Hansen, Hitchcock, Katzakian, Mounce, and Mayor Johnson COUNCIL MEMBERS - None COUNCIL MEMBERS - Non COUNCIL MEMBERS — Non 2007-207 DI J614L ��ty Clerk ` G') r 4w�� ir�•. ., 2007-207 00HFrtRENC E& VISITORS 8UREAU April 10, 2007 Randi Johl City Cleric City of Lodi 221 W. Pine S€. Lodi, CA 95240 EXHIBIT A Dear Ms. Sohl, Attached is the 2007 Annual Report for the Lodi Tourism Business Improvement District (LTBID) which was established October 6, 2004 by City Ordinance 1753 and was amended February 16, 2005 by Resolution No. 2005-37. Enclosed you will find a 2,007 work plan, budget and method of assessment, as required by the California Streets and Highways Cale #33650. Please note there are no suggested changes to the District at this time. 1 plan to present the work plan at the April 18a' City Council meeting. Please feet free to call me with any questions you may have. Sincerely, Nancy Beekman Executive Director 115 5, Schwl Sheet, Siete 9 • Lodi, Califomia 95240 • Toil -Free: 800-798-1810 • 209-365-1195 • Fax: 209-365-1191 • wwwmisitiodi_c om Exhibit A Lodi Conference & Visitors Sureau. 2007 Work Plan T e PILSafts 1. The LCVB newsletter is being replaced with a mid -year and annual report. 2. Quarterly direct mailers will no longer be sent to leisure consumers. 3_ Ads in the Sacramento Visitor Guide, Diablo, and Sacramento !Magazines will not be renewed and instead we propose to pick up an ad in the California Drives Guide to complement our annual ad in the California Travel Planner. 4. We have budgeted to work with a PR firm to get press for Lodi. We have deleted the budget for the media day and the press trips to balance out the expense of the PR firm. 5. We have added Taste of Lodi as a revenue generating event. 6. We have dropped the SF Media Reception and the Califomia Travel Market. . ,,. Q#iN_Ac1rrl Leisure Market Tardeted 60ve�ng:' Ads will be pied in both the California Travel Planner and the California Drive Guide. Ads will include a response measure for tracking purposes. Tradeb�,,+�: LCVB staff will attend two travel trade shows (Bay Area and Sunset Travel Shorn) geared toward the Leisure Travel Market. Whenever possible, additional representatives from the Lodi area will attend. All leads will be tracked and a database of contacts ►rwitf be maintained for future marketing opportunities. T ste of . i: The LCVB will produce this annual signature event to 1.) Draw in visitors and 2.) Showcase and market Lodi as a Wine Country tourism destination. LodiView: Continue offering LodiView as a monthly e -publication highlighting events and activities of interest to the tourist. A goal will be to increase distribution by 25%. Group Market Tr des ws: The Lodi Conference & Visitors Bureau will attend two trade/sales shows created for the group market: The Cafifomia Society of Association Executives (Cal SAE) and the National Tour Operator Travel & Tourism Exchange. All sales leads will be followed up on and added to our database for future marketing opportunities. Fgm TouM: The Lodi CVB Group Sales Manager will utilize Fam Tours as a tool to market Lodi as a group meeting destination. Direct bN Win: Quarterly fllerslbrochures will be mailed to group sales decision makers to reinforce the Lodi tourism message. SaonggMhi2s: Sponsorships at Tradeshows will be utilized (when appropriate and as funding agows) as a method by which to introduce the group market to Lodi as a destination. Pwblic Relabons A PR firm will be retained to assist in the promotion of Lodi as a Wine Country Destination. Quarterly pushes will be made to attain media coverage for Lodi. CuIAMM AM 99HOR I VKitor inforrrration P ets: Visitor information will be distributed on request to individuals or groups. In 2007, an estimated 4,000 requests for information will be tilled. W ; si . The vlsitllodi.com website will be maintained and updated as necessary. The anal of the website is twofold 1.) To educate and create awareness of Lodi as a visitor destination and to 2.) Provide the highest degree of customer service by ensuring that visitor information is complete, up-to-date and easily accessible. Visitor Pi& t c�s. The LCV1:3 will develop and maintain a number of publications geared to increase availability of visitor information. Community Book: A revised, updated community book will be produced in 2007. The book which is designed to showcase Lodi to potential visitors and tourists is currently distributed to hotelslwinedes and other tourist attractions. It is the main marketing piece for the LCVB and is mailed upon request and is distributed at Travel Trade shows. The book has an estimated 18 month shelf -life. v Festival & Events Calendar: The LCVB will produce an in-house designed/printed Festival & Events Calendar. The Calendar, produced annually, is a quick reference to events in the Lodi area and is distributed at the hotels, tradeshows, and in visitor information packets. Visitor At aclon Map & Guide: 1n 2007 the LCVB will continue to distribute the Visitor Attraction Map & Guide. The map comes in a °pad", and is distributed to hotels and other attractions to utilize when visitors are looking for directions to attractions. The map is designed to fold into a brochure so that it can be used in a card rack or as a self -mailer. Meeting Fac&itts Bmchufe: Produced ire -house, the Meeting Facilities Brochure is designed to provide information to potential consumers on event facilities. Hgtpl re on: L.CV1B stat will provide a monthly brochure di `ibu n service to all Lodi howls. The goal is to ensure that visitor information is widely available and easily accessible to guests. C2 rFt Un + a Mid Year and Annual Reaod: In 2007 the LCVB newsletter is being replaced by a mid -year and annual report. The reports will be distributed to local constituents and individuals vested in the tourism industry as a way to inform the public as to the programs and services undertaken by the Conference & Visitors Bureau. f6 3 Lgib T u triet U41 Re rt P : To administer marketing programs to promote the City of Lodi as a tourism destination and to fund projects, programs, and activities that benefit hotels within the City of Lodi. M s t; The LTBID includes hotels/lodging facilities within the City of Lodi. Each lodging facility within the district shall be assessed 3% of the gross room rental revenue. Rentals (stays) lasting over 30 days are not subject to the assessment. The assessment is levied annual and collected quarterly. 2007 VLo[c 1?Ix ( Attacia�i) For the purpose of the Annual Report presentation, into 4 project areas: ■ Marketing/Promotional Activities M Public Relations Customer Service & Hospitality ■ Communications we have broken our 2006 work plan Income - BID $193,500.00 Income -City € t Lodi $101,000.00 Income -Community Boole $5,000.00 Income - Taste of Lodi $62,000.00 Total Ineome $351,500.00 Advertis% $15,673.00 Autornobile Expense $4,380.00 Bank Service Charges $90.00 Ctmtir rtc JUrtexpected Opportunwes $6,000.00 Dues & Subscriptions $2,775.00 Educatk"n onferences $1,275.00 Equipment Lease - Copier $3,612.00 Event Expenses - Taste of Lodi $47,321.00 Furniture & Fixtures $3,000.00 Glfis $150.00 Hospitaiity1meels lamma $2,5W.00 Directors & Ofters $1,562.00 Health $11,500.00 Liability $550.00 Work Connp 9amm $1,423.00 9ft Maintenance $3,800.00 Supplies $1,170.00 Salaries $136,500.00 EAGf efft $4,760-00 Postage & Delivery $3,000,00 Printing & Reproduction $8,081.00 PMtesnal Fees Acoounting $3,500.00 Administration -City of Lodi $9,675.00 Legal Fees $260-00 Promotion $20,735.00 Runt $25,445.00 Repaira Computer Repairs $3,600,DO Tax Payroll $12,396.00 Property $2,372.00 Licenses $70.00 Telephone $2,400.00 Tracie Shows $4,550.00 TMef & gnjinment Meals $880.00 Travel $3,625.0€1 Utilities - Gars & Electric $3,120.00 Total Expewe $351,500.00 Not PMM E sj $0.00