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Home My WebLink AboutResolutions - No. 2006-190When Recorded. Return to: DOC q 2886-223723 City of Lodi City Clerks Office P.O. Box 3006 1012512006 09:27A Fee : NC Lodi, CA 95241-1910 Page 1 of 20 Recorded in Official Records County of San Joaau_jn GARY W. FREEMAN Assessor -Recorder -County Clerk Paid fiil 111111111111111111111 OWN ON DOCUMENT l RESOLUTION N0.2006-190 1111111 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LODI CONFIRMING THE 2007 ANNUAL REPORT FORTHE DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1 AND LEVY OF ASSESSMENT WHEREAS, Downtown Lodi Business Improvement Area No. I was established December 17, 1997, by Council adoption of Ordinance No. 1654; and WHEREAS, the Annual Report, as required by Streets and Highways Code 036533, has been submitted to the City Council by the Board of Directors of said ImprovementArea; and WHEREAS, a public hearing was held as required by Streets and Highways Code §36524 on October 18, 2006, in the City Council Chambers at Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 p.m., or as soon thereafter as possible, to consider protests to the assessment levy. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and find as follows: 1) The required public hearing was duly held, at which time the public was allowed to present written or oral protests to the levy of assessment for Downtown Lodi Business ImprovementArea No. 1. 2) A majority protest as defined in the Streets and Highways Code §36525 was not made. 3) The 2006-07 Annual Report as submitted on October 4, 2006, by the Board of Directors of the Improvement Area to the City Council is hereby confirmed as originally filed and attached hereto. 4) The confirmation of the report and adoption of this resolution constitutes the levy of the assessment as contained in the Annual Report for the calendar year 2007. Dated: October 18,2006 I hereby certify that Resolution No. 2006-190 was passed and adopted by the City Council of the City of Lodi in a regular meeting held October 18, 2006, by the following vote: AYES: COUNCIL MEMBERS – Beckman, Hansen, and Mayor Hitchcock NOES: COUNCIL MEMBERS – Johnson and Mounce ABSENT: COUNCIL MEMBERS– None ABSTAIN: COUNCIL MEMBERS– None j . NDI JOHL 'City Clerk 2006-190 August 31, 2006 Mr. Blair King. City Manager Citi of Lodi 221 W, Pine Strut Lodi, CA 95241-19 10 Re: Annual Report 200612007 Dear Blair: Section 1. 1.0 of the City Ordinance Number 1654. establishing the 1)ovm$ot Lo& Ekwwo", Improvement Area. requires that we submit to you by September of eaiAi year our annual report: and budget. In addition. the State of California Streets and Highways code, which is the enabling legislation, also specifies that certain additional information be provided. You will find all of the required information contained in our report. We have provided you with seven copies. five foe the City Council, one for the City Clerk and one for yourself. Thank- you for your continued support Sincerely. 41, i � �- - Chuck Paslerling, President Downtown Lodi Business Partnership Downtown Lodi Business Partnership 4 West Pine SbB&, LAWL California 95240 209.369.8052 phone 209.369.8053 fax www.downtowolodi.com 96 035309 ENDORSECI FILED Ifl.:.ta�olt M ai�PY0 Slab ! Staff 4 Ga rtd ARTICLES OF INCORPORATION OF WAR 3 1998 DOWNTOWN LODI BUSINESS PRRrNZRS A Calirornia Nonprofit hluttial Rtnefit Corporation One, The name of the corporationis Downtown l Lodi Rueincss PUT rship (ACalifornia ''Noctprofit Mutual Benefit Cor-Porution) Two Tali corporationis a nonprofit muturJ benefitcorporatiom*zeadred udder the Nonprofit Mutual Benefit Corporation Law Theporpose of this corporation is to engage in any lewrtul act or scavay for which a corporation may be organized under stab law Such purpoms forwhich this corporation is formed are to promote and ingrove the downtown Lod; business area, to generally improve business conditions in tho downtown area, and tD generally enhance tha downtown ams. of the City of Dodi NotwidWAro ft any ot1W provision of thcsc articles, this corporation shall nor engage in any activities or exercise any powers tha: are not in furtherance of the purposes of this corporation Three ';'kie came and addraes3 of the corporation's initial agent for service, of proc*ss as Ronald N Beckman, Esq.. 11 I N Chutth Street, Lodi, California, 05240. Four- 2ie tight to determinethte Consideration for which rrien*crships wX be issued sh4l tm vested in the Repl.ar Members, to be determines by a majority vote of the RegularMimnbers in gni standing. Five No pari Cf the net earrunas of the corporationshall inure to the benefit of any member or private shareholder, as denncd for purposes of Section 5 D I (c) (4) of the ItnernA Rcvenut Coda of 1954 Dated March 31, 1993 4 &4MO—w— Ronald M Bceckman, Incorporator 97 2006/2007 ANNUAL REPORT Items listed below refert'o Section 36533(b) of the Ca'tiforh a Streets and Highway Code: No changes in boundaries of benefit zones within the area are proposed. No physical improvements are planned. Budget for the budget year July 1, 2006 through June 30.2007 i s enclosed as Exhibit B. The budget details all sources of income and projected ex s; A Benefit Fee Schedule and a Map of the Business Improvement Area are enclosed as Exhibits C & D respectively. There is a proposed 20% increase in the Benefit Pee Schedule. Downtown Lodi Business 4 West Pine Street, Lodi, California 95240 209.369.8052 phone 209.369.8053 fax www.downtowniodi.com 98 EXHIBIT A Our downtown is the main focus point of our city. We as a city have made some of the invest- ment into revitalization for example, new streets. wider tree lined sidewalks, a parking structure and a train station. The required change in focus of downtown merchants and businesses to spe- cialit-, shops. small niche stares and destination businesses, for the most part has occurred. With these changes a sense cf place was recreated that encourages people to visit and linger in our downtown regularly and for our many events. The redevelopment efforts and change of focus has allowed us to have a new identity and the value of possessing a strong sense of place. a recent trend that provides evidence of the value of our downtown is the attempt at developing new downtowns in the suburbs, which have no traditional core and therefore no sense of place. The value of downtown for its economic benefits, heritage and identity, benefits the entire coo- munit\ A strong commitment by local government in conjunction with a well organized and ac the private sector 1 s essential in keeping our efforts moving forward. T'he DLBP has had 100*/o cooperation from our memhers regarding their assessments. We have addressed and solved any inequities within ow benefit fee structure. [-he Downtown Lodi Business Partnership strives to make all of our events and programs self suppcnning through sponsorship. donations and fundraising. In efforts to keep the DLBP finan- cially sound we are implementing a 20% increase to our benefit fee structure. In addition to our regular membership, we have introduced a city wide volunteer membership program, Friends of Downtown, which a I I o �vs any business or entity in Lodi to become volunteer member of the Downtown Lodi Business Partnership. We appreciate the city's negotiations for impact fees on commercial development in the outlying areas of our city. Although we will continue to strive towards our own financial responsibility, we hope to have the city's continued support. 1`he following are some of the things that the organization has done and is continuing to do to make our downtown the envy of the the San Joaquin Valley: Relationships have been bui 1.1 with other Lodi entities such as: Chamber of Commerce, Conference and Visitor's Bureau, Lodi -Woodbridge Wine Grape Commission, Hutchins Street Square, WOW Science Museum, City of Lodi and many others. We have been the voice of downtown on varies committees such as the Lodi Centennial, Destination Lodi, Media Day and have been instrumental in the development of the "Shop Lodi"' campaign With the Chamber. The Dl RP has attended ribbon cuttings, events and socials that have made the organization more w isihle and given us the opportunity to build relationships within the community, Programs have been developed or restructured such as: website.. The DLRP has revamped our website to become more user friendly. It provides links to various organizations and the City of Lodi such as; Lodi Chamber of Commerce, Lodi Conference and Visitors Center, Hutchins Street Square, Lodi Arts Commission, Lodi News -Sentinel and the 99 Lodi -Woodbridge Wine Grape Commission. We will also encourage owmembe ship to further develop their own websites. KJOY Radio Commercials: The DLII P introduced a new program for the merchants to advertise within a Downtown Lodi commercial produced and aired on 99.3 KJOY. 12 merchants per month can have their business name and description highlighted in the the Downtown commercial. Four rotating commercials highlight three businesses at a time. This allows merchants to advertise at a group rate where the\ may not be able to individually. We hope the program gets more momentum and we can increase the number of participants and rotations. Ranners: Z he DLBP launched it's Centennial banner program in March 2006. The program was mstruc- tured to become an annual program verses the previous seasonal campaigns. During Farmers Market and the Holiday seasons, the Centennial banners alternate with the seasonal banners. I he campaign is a beneficial tool for the merchants to advertise and for the DLBP to fundraise and promote events through the year There wlI I be a newly designed banner launched in January of 2007! Newspaper: The Lodi News -Sentinel has been our primary source of advertising. Through the News - Sentinel. we promote Downtown with our own special pull-out Tabloid section eight times a year. I'his tool has been very beneficial for our membership and our organization, It has served to advertise our special events, inform the public with educational articles written by our mem- bership, and give membership a discounted advertising rate. Additionally, we use the Galt Ilerald, the Stockton Record, and the Penny saver,CI, ocal Living on a limited basis for promoting events and media alerts. Shap Lodi Campaign: The Downtown Lodi Business Partnership has partnered with the Chamber of Commerce to develop a Shop Lodi Campaign. We have developed a logo and a structured plan to introduce and implement the Campaign in the near future. The purpose of this program is to convince consumers to shop Lodi first before going out of town. Shopping locally permits the local busi- nesses to expand and allows them to underwrite community events, support chanties, sponsor %'OL)th activities and generally help the community from which they derive their will being. Sales tax is on of the most important sources of funding that pays for the City of Godi police. fire, maintenance personnel, street services and all other city functions. We can help improve our tau base. Shop Lodi goals are to increase purchases made in Lodi, therehy increasing retail sales and sales tax revenue. The purpose of this program is to educate the public and increase community awareness of the benefits of making their purchases in Lodi. Friends of Downtown: We developed a program that extends an invitation throughout the city of Lodi to become volunteer members of the Downtown Lodi Business Partnership. Any business or non -business entity can become a volunteer member o4'the DLBP. For $250 per year or more. volunteer members can bring. 100 their ideas to our Board of Directors meetings. serve on committees, have their listing on our website and have equal opportunities as regular members in promotional programs such as banners, radio and other ,,ictivi tYes. This give all o f l.,c)di the opportumty to show their support of our downtown. Kiosk Program: Along with heing an attractive staple of Downtown Lodi, the kiosk pro am has also become a great advertising tool for local arts. entertainment, and events. The DLBP is looking to refur- bish the kiosks this next year and will work to make the program even better. Events The Downtown Lodi Business Partnership will continue to rely on events held throughout the year to help promote and market Downtown. In addition to our celebratory and signature events. such as the Farmers Market and Parade of Lights, the DLBP will be adding more retail promotions in an effort to increase business for the merchants. A calendar o f proposed events for 2007 is enclosed in this packet. 101 Downtown Lodi Business Partnership Overview DOWNTOWN MEMBER ASSESSMENTS AD _ TRATION CITY OF LODI ANNUAL FUNDING l REWNUE GENERATING ACTIVITIES lr--vorM MARKERNG DOWNTOWN LORI BUSINESS PIARMRSHIP PROPOSED BUDGET JULY 1, 2006 THROUGH JUNE 30 OW INCtiME A 96MCM t Fe" 41444:404 city of Lodi UM.00 Wine a Lel Cookoff 8000,00 Banner Program 7500.00 Easter PANindMon 900.00 Farmers Market 60000.00 KJOY Radio Campaign 18000.00 Kkkft Parade 5w.w Parade of Lights IIRWO.00 Wine 8 Sausage FeatIval 3000.00 W interfest 5000.00 Miscellaneous Events & Sales 4000.00 Web Page Update 198800,40 T� INCOME 7800.00 ANT EXPENSES Banner Pm9nsrn 3700,00 Easter Promotion 904.00 Farmers Market 3$4=.00 Kiddie Peaft 500.00 Parade of Lights 4000,00 Wine 8 B80 Cookotf 470000 Wine 8 Sausage Festival 50000 W intertest 34QQ. 00 Misr.011aneo€ s IMOD MARKETING EXPERM 3040,00 Marketing Campaigns f1 -00 Mileage 8 Meetings 2000,00 Web Page Update 2000,00 Advertising 8 Promotion 7800.00 20800,00 REWIIII LIZATION Merchant Brochure 2000.00 Kiosk Update 2040.00 Tree tight Maintenance 3000.00 7m.w MEMS LrMSHIP Placquos & TMphles 51V00 Quarterly Mixers 500.00 Sunshine Committee I000,04 Newsletters 1000,00 3040,00 EXPENSES Bank Feesg;0p insurance ofto O Offico Supplies 9woo Office Equipment p Postage 1t4i13 Payroll Expenseg8g ProfessionalFees 10110:94 Rent 504100 Professional Seminars 8 Training 10110.4x1 Storage 120&00 Telephone 36Wqp TOTAL (EXPENSES x' NETINCOME 103 1:10 PM Downtown Dodi Business Partnership 10103106 Balance Sheet Cash Basis As of June 30,2006 ASSETS Current Assets Chockingl5avings Bank Accounts Checking- F 8M Savings - F 8M Total Bank Accounts Petty Cash Total Cbeckingl5avings Total Current Assets Fixed Assets Office Equipment Beer8 Wine Equip. E=quipment Accumulated Depr Total Fixed Assets TOTALASSETS LIABILITIES& t=LitlliY Liabilities Current Liabilities Credil Cards F 8 M MasterCard Total Credit Cards Other Current Llabilities Payroll Liabilities Total Other Current Liabilities Total Current Liabilities Total Liabilities Equity Retained Earnings Net income Total Equity TOTAL LIABILITIES & E=QUITY 104 Jun 30.06 45,467.81 9,091.99 54.559.80 165.87 54, 725.67 54,725.67 G.956.33 1,326.17 2,092.70 .3,631.00 6,544.20 61,269.87 281.59 281.59 1,001.32 1,401.32 f ,282.94 1,282-91 50.373.78 9,613.18 - 59,986.96 61,259.87 Page i 4aU PM Downtown Lodi Business Partnership Profit & Loss Cash Balst$ July 2005 through June 2006 1 105 Ordinary in cornet E. x¢erru Income K J O Y -1,207,00 Assessment Fees Collected 34,170.00 City of Lodi Funds 44.650 50 Banner Programs Farmers Market 150"00 Holiday 1,20060 Banner Programs- Other 3,70000 Toil Banner Programs 5.0511.00 2405 FannerMarket Craft Vendor Fees 6,10256 Food Vendor Fees 390744 Grower/Produce Vendor Fees 10,27615 Member Vendor Fees 1,81523 Sales Beer& Wine 11:915.00 Sponsorship -Other 2,87500 Refunds -3500 Total 2005 FarmerN- 10+11 38,856°98 Farmers Market -Income Wlne & Beer Garden 5,00€1,00 Farmers 3,05000 Sponsorship 14,55000 Craft Vendor Fee 10,808.31 Food Vendor 2.04669 0..L.l P Member Nn 87500 Total FarmersMarket-Income 36.33000 Newsletter Adverfting 8000 ParadeoSights ZM Vendor Fee 960 00 Total Parade <f Lights 2004 960W Paradeof Lights 2006 Sponsorship 1,75000 Float Entry 7.03000 Paradeof Lights 21)05 - Other 5000 Total ParadeaN Lights 2005 8,830.00 Photos Wth Easter Bunny 835.00 Uncategorized Income 25263 Wine & Sausage Festival 3.00000 Winterfsst- Income Photosvwl Santa Sponsorship 120.w Photos wl Santa '00W W 150.00 Total Photos w/ Santa 270.50 Spomorship _ 5110_01 TMW Winterfest - Income 770 -CIL T49M Income 170,5'78.'1 2 Expense E -vertu Supplies Wisc. 46 12 Tafa1 EventExperrse-MISCetlaneous 4512 BannerProgrom Centennial eann.ers 2,9aD.gt! Labor 300 00 Total BannerProgram 3,100.€ 1 105 4:14 PM Downtown) odd Business Partnership Ovioras Profit & Loss CashBasis JL y2005 through June 2006 Page 2 106 Jul '05 -Jun tib Fatally Faith F tivat- Sanitation 5000 Total Faintly Fa1th Festival- 5000 Famrst-M Marken Meals 4651 Advertising 2,32140 Banners 14814 WW 8 Vire 20.791 33 Entertainment 2,30000 LaborlRepa irs 3,781 79 Z477 38 Postersis igns 811.82 Promotions 558.30 Sanitation 1,30601 Supplies 1.15581 Farmers NOW Exponow - Odw 91666 Total Farmers} Exponeft 36,614 25 Halloween. Evart Permits 3200 Supplies 17180 Total Halloween Event 20380 Kiddie's Parade Gods Bags 75 90 Advertising 2861 Labor 200.DO LaborfEm cee 25000 32.}10 Plaque -Sponsorship 87.01 Supplies 21.15 Kiddie's Parade -Other 23.98 Total Kiddie's Parmb 718.65 Parade of Lights Towing Reimbursement 193.00 Signs 480.15 Advertising 50.00 Labor 250-00 157.00 Sanitation 354.75 Supplies --0.00 Total Parade oILig'hts 1.494.90 Spring Event Advertising Supplies 354`00 Total Spring Evert M.92 Winterfost Carriage Rides 2,500.00 Banners 37.71 Entertainment 10000 Supplies 103 71 Total Winteffeat 2.62142 Advertising I AOM 4,76166 PosterstBannsrstSi+,tns 35473 Radio 1,207 00 Advertising - Other 74723 Total Advertising 854062 Page 2 106 4:14 PM Downtown Lodi Business Partnership MG/06 Profit & Loss Cash Basts July 2005 through June2006 Page 107 J401 '05 - Jun 06 BwW Service Charles 510,16 Credit Card Fees 518.57 Dues a Subscriptions 96.00 HeliumTank Rental 458.97 Holiday OecorationsfEw" 34.05 Insurance Liability Insurance 9,138.35 Medical 805.16 Work Camp 719.04 Tc#M Insurance 10,662.55 I'dwast IloMrVh" 900.00 Hosting/MaintenanesiDomain Name 880.00 Total Internet Services 1,780.00 Janitorial 5.00 LicensestPermitannspections 20.00 Maintenance 657.56 Meals& Entertainmerd 26.12 Meetings 789-36 Mileage 222.02 IndbeffibrAom commitses Shop Lodi Campaign 375.00 Total Misewlaneous Comm""s 375.00 498.33 Newsletter 436.65 office Maintenenco 6 Repairs 49807 Office Supplies 4,461.40 Penalties 30.98 Postage and Delivery 1,059.59 Payroll Expense Administrator Salaes 33,660:00 Office Salaries 25,445.84 Payroll Tax Exp*h" 10,282_t30 Payroll Expense. Other U0 Total Payroll Expense 69,387.84 Priming 176,05 ProfessionalFees Accounting 400.00 Bookkeeping 300.00 Legal Fees 528.75 Professional Fees - Other 560.00 Tofu Professional Fem 1,788.75 Promotions 879.26 Rent 5,460M Repairs Computer Repal"Userview 928.60 Repairs - Other 525.14 Total Repairs 1.453.74 Seminars 100;00 SunshineCif1e 331.41 Supplies 737.50 Taxes Federal 0.00 State 20.00 Total Taxes 2000 Page 107 4-14 PY DowntownLodi Business Partnership Profit & Loss Cash Basis Jutj 2005 through June 2006 Torophone Cell Phone Telephone- Other Total Telephone Utilities Pending Total Expen" Net ordinary Incomo Othor lncatwMpaaisw Other Income interest Income Total Other Income Net Other income Net Income 108 Jul 'its - Jun 06 19705 1,614.88 1,81193 332.135 1,29979 MAN.28 9.57184 41.34 4134 41.34 ........... --- 9,613.18 -- 9,613.18 .............. Page 4 EXHBIT C DOWNTOWN NODI BUSINESS PARTNERSHIP BENEFIT E'er SCHEDULE BUSINESS TYPE Retailers/Restaurants* Service Businesses Professional Businesses Financial Institutions ZONE A ZONE B $240 (1-3 Employees) $120 $360 (4-6 Employees) $1910 $480 (7+ Employees) $240 $180 $90 $120 $60 $600 $600 *Note Detail and restaurant businesses are assessed based on the number of employees - either fall -time, or the equivalent made up of multiple employees. BUSINESS TYPE DEFINITIONS Retail and Restaurant — Businesses that buy and resell goods. Examples would be clothing stores. shoe stores. office supplies. as well as businesses that sell prepared food and drinks. Service Businesses — Businesses that sell services. Examples are beauty and barber shops, repair shops, lodging. most automotive -oriented businesses. entertainment businesses such as theaters. etc. Professional Businesses — Includes architects, engineers, attorneys, d " sts, doctors, account- ants, optometrists, realtors, insurance offices, mortgage brokers and most other businesses which require advanced or specialized licenses. and/or advanced academic degrees. Financial Institutions — Includes banking and savings and loan institutions, as well as credit unions. ctc. Downtown Lam MHAUM Partnership 4 West Pine Street, Lam, California 95240 209369.8052 phone 209.369.8053 fax www.downtownlodi.com 109 7271 1.•-_ rte. L� 1 TiIII I r I.—, W 1 I F •. 1E - sF � i told lit �cu:st �ss. to n F �� I t� 'S i� 127 ➢}g � � �� - - - j ? t1J "�`�—•�,1_. t� II tt7 II. � 124 74Zcove a 4 lam C +� M „�' 0 loom cvn) i 1 . 0 TE I - - ; A Y ,, PINE [I e 11 to It to 7i. f I w it 11 'r kt Ul 9Q w R 7a Itr 1 ri? 1• ..0 r � R Inut. Sf. Will » 7t! .7.if � Jk 7r7 11p '� ai 7"J it 217 11+ tie 71 7■ 2.lA 774 21 0 Y J`J'7 11 JI 7JJ lit ,i7 .10 ?7- r:t 7jJ 151 I..# J� 77v 7a 1�tt jr.r 1qa tin — q LO D1 AV. JM8 ,4..,,r ,. rir U 1+► JAI .7i - "^'�. r 1I. X1 = k Um 40 ta: ar W I t t 1 to LIZ s I r 1 t 1 DOWNTOWN LODI BUSINESS PARTNERSHIP PMISSION STATEMENT Under agreement with the City of Lodi, the Downtown Lodi Business Partnership (DLBP) manages the Downtown Business Improvement Area (BIA), and vodm in partnership with businesses, property owners, cultural institutions and local city officials to enhance the revitalization efforts of downtown Lam. Since it's inception. the Downtown Lodi Business Partnership has been instrumental in the tremendous growth and vibrancy of the downtown community. The mission statement of the DLRP is to: Encourage the development of new businesses, white retaining and revitalizing existing businesses Promote retail activity by creating and maintaining a quality environment through cooperative advertising and special events in the downtown area Serve as an advocate for downtown businesses in dealing with local government, maintenance projects, the media and general public Downtown Lodi Business Partnership 4 West Pine Street. Lodi, California 95240 209.369.8052 phone 209.369.8053 lir www.downtowniodi.com 111 BUSINESS PARTNERSHIP THE BROWN ACT The DLBP complies with the Ralph M. Brown Act for its board meetings, general meetings and standing committee meetings. Agendas of hoard meetings. general meetings or standing committee meetings shall be publicly posted 72 hours in advance of that meeting. All DLBP meetings are open to the pudic. The only exceptions for closed meetings are for personnel issues and litigation issues. For DLBP hoard meetings and general meetings, a copy of the meeting agendas are sent to board members via email, delivered to those without email, and posted in tip *&Wow crf the DLBP cuff ice located at 4 W. Pine Street. A cop) of the agenda for those meetings is also sent to The Lodi News Sentinel and The Stockton Record. For committee meetings, the agendas are posted in the window of the DLBP office for public review. For sped C c terms of the Brown Act, please refer to the Brown Act file located in the DLBP office. Downtown 140 Business Partnership 4 West Pine Street, Lodi, California 95240 209.369.9052 phone 209.369.8053 fax mnv.dnwntowniodi.com 112 2007 DOWNTOWN CALENDAR OF EVENTS EVENT Valentine's Day Retail Promotion Sacramento Street Car Show Spring Sidewalk Sale Photos wirh the Easter Bunny Mother's Day Promotion Farmers Market & Festival Wine & Sausage Festival Father's Day Promotion Wine & BBQ Cookoff 70th Annual Grape Festival Youth Parade Downtown Safe Halloween Saturday, February 10 Saturday, March 31 Saturday, April 7 Saturday, April 7 Saturday, May 12 Thursdays, June 7 through September 27 Sunday, June 10 Saturday, June 16 Friday. July 27 & Saturday, July 28 Saturday, September ] 5 Wednesday. October 31 interfest Saturdays, November 24 Photos with Santa through December 15 Free Carriage Rides Merchant Window & Lighting Contest 12th Annual Parade of Lights Thursday, December 6 Downtown Lodi Business Partnership 4 West Pine Stnaet, Lodi, California 95240 209369.8052 phone 209369.8053 fax www.downtowniodi.corn 113 DOWNTOWN LODI BUSINESS PARTNERSHIP 2007 MARKETING PLAN Objective. Through advertising. events, and special merchant promotions that highlight our businesses and historic buildings and streets. the Downtown Lodi Business Partnership's marketing goal is to bring visitors and residents to Downtown, Goals: 'Me main goal of the D1,13P is to bring more customers and businesses to the downtown, there- fore. increasing the tax base. The DLBP will work together with organi7 .tions such as the Conference and Visitors Bureau. Chamber of Commerce. Hutchins Street Square, Lodi - Woodbridge Wine Grape Commission. and the City of Lodi to develop collaborative events and promotions that will help market and promote not only Downtown Lodi, but the City of Lodi as well. The DLBP will continue to work on strengthening its relationship with the downtown mer- chants by ofTering a full program of services to our members: Quarterly newsletters Quarterly Member Meetings New Business Information Packets Parking and Safety Committee Marketing and Events Committee e Economic Development Commitlee Boundaries and Assessments Committee Sunshine Committee = DLBP office staff to serve the membership and public ■ Serve as an advisory advocate for the membership with the City of Lodi 114