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HomeMy WebLinkAboutResolutions - No. 2006-08When Recorded, Return to: Citv of Lodi City Clerk's Office ,P.6. Box 3oo6 Lodi, CA 95241-1910 RESOLUTION NO. 2006-08 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LODI CONFIRMING THE 2006 ANNUAL REPORT FOR THE DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1 AND LEVY OF ASSESSMENT WHEREAS, Downtown Lodi Business Improvement Area No. 1 was established December 17, 1997, by Council adoption of Ordinance No. 1654; and WHEREAS, the Annual Report, as required by Streets and Highways Code §36533, has been submitted to the City Council by the Board of Directors of said improvement Area-, and WHEREAS, a public hearing was held as required by Streets and Highways Code §36524 on January 4, 2006, in the City Council Chambers at Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 p.m., or as soon thereafter as possible, to consider protests to the assessment levy, NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and find as follows: 1) The required public hearing was duly held, at which time the public was allowed to present written or oral protests to the levy of assessment for Downtown Lodi Business Improvement Area No. 1. 2) A majority protest as defined in the Streets and Highways Code §36525 was not made. 3) The 2006 Annual Report as submitted on December 21, 2005, by the Board of Directors of the Improvement Area to the City Council is hereby confirmed as originally filed and attached hereto. 4) The confirmation of the report and adoption of this resolution constitutes the levy of the assessment as contained in the Annual Report for the calendar year 2006. Dated: January 4, 2006 I hereby certify that Resolution No. 2006-08 was passed and adopted by the City Council of the City of Lodi in a regular meeting held January 4, 2006, by the following vote: AYES: COUNCIL MEMBERS — Beckman, Hanson, Johnson, and MOUnce NOES: COUNCIL MEMBERS — Mayor Hitchcock ABSENT: COUNCIL MEMBERS — None ABSTAIN: COUNCIL MEMBERS — None SUSAN J J. BLA:C TON City Clerk ............... Items listed below refer to Section36533(b) of the California Streets and Highway Code: No changes in boundaries of benefit zones wAMn the area are proposed 4 No physical improvements are planned Budget for the budget year )uly 1, 2005 through June 30, 2006 is enclosed (Exhibit 13) • A Benefit Fee Schedule acrd a Map of the Business Improvement Area are enclosed as Exhibits C & D respectively. There are no changes in the Benefit Fee Schedule. 0 The Budget details all sources of income and projected expenses Downtown Lodi Uusinesn Partnership 4 West Pine Street P.O, Box 1565 Lodi, Ca 95240 (209) 369-8052 ph, J209) 369-8053 fax LA The Downtown business community is important to the City's overall health and vitality. The myth- • Downtown revitalization only benefits downtown, • Is nothing more than an attempt to save a few declining businesses • Ordy benefits those businesses which are located downtown This myth must be dispelled by getting the word out. Downtown revitalization is an investment in the future health of the entire community. Economically depressed downtowns drag the rest of the city down as well. The condition of downtown has wine to be viewed as a barometer with two factors that am critical to investors: a community's overall economic health, and the capacity of its private and public sector leaders. Investors, prospects and potential residents, tend to look at a community's downtown as an indication of the quality of life offered by that community. Downtown is the heart of the community. Over the past seven plus years, our Downtown has become a source of great civic pride and accomplishment, becoming the model for redevelopment throughout the Central Valley and State. Visitors to our city open comment on how pristine our Downtown is. The Downtown Lodi Business Partnership (DLBP) in partnership with businesses, professionals, merchants, and the City, manages Downtown, We maintain an office staffed with an Executive Director and administrative staff, to serve as an advocate for the downtown, to develop and conduct ongoing public awareness and educational programs designed to enhance appreciation of the downtown's physical assets, commercial environment and cultural charm, provides day-to-day oversight of projects in progress, acts as a point person for all downtown -related inquiries and issues, fosters and maintains a cooperative working relationship with existing business owners, prospective developers, and governmental agencies. The staff maintains and disseminates data and information pertaining to specifics projects and events. We establish and administer procedures for the use of streets for various activities and events, conduct events, develop and implement marketing for Downtown. While this year has been challenging, the DL BP has continued to involve, develop, and promote downtown. Our by laws state our purpose with a co non business interest of merchants, services, and professionals. 'Our very active and diverse board of directors is the main leadership element, providing varying expertise in a broad range of subjects. During the past year, we have: • Set up an Economic Development Commince to coordinate and interface with the City's overall economic development program. • Developed and implemented the DLBP event policy, contract and fee schedule ( see attached ) Parking Committee and staff continued to work with city staff on parking management. It should be noted that while many consider parking a problem, we woLdd consider it a bigger problem if there were no vehicles downtown. • Collaborated and developed relationships with the Lodi Conference and Visitors Bureau, Chamber of Commerce, Wine Grape Commission, Hutchins Street Square, and the City of Lodi to form a group called "Destination Lodi", We meet monthly to discuss partnering to promote Lodi. We spent one full day with a facilitator discussing marketing of Lodi. At the end of the day, it was decided that we have two major areas to market; our wine appellation and Downtown. • Supported, with enthusiasm, the City, in a program to bring tasting rooms downtown. • In cooperation with our Faith community, partnered with the Family Faith Festival and 40 Days of community • Worked with the City transportation manager to promote public transportation in Downtown Lodi. The manager sits on our Parade of Lights conunittee and is working to establish shuttle buses for the Parade. • Continued to hold our Signature events- the Farmers Market and the Parade of Lights. Our Fanner's Market continued to grow and is rated one of the top in the State. The Parade of Lights was fantastic -with one hundred entries. • Adopted the Wandogs under our DLBP umbrella and are working in collaboration to insure a success event for our centennial celebration. Our, work is not complete; we still have much to do to reach our ultimate goals for Downtown. It is critical that the City continue to fund the Do-"Mtown Lodi Business Partnership for us to be successful. A thriving and successful Downtown will benefit the whole community's overall economic health. We want to thank the City Council and City staff for their continued support. We look forward to working with the City in achieving successes for Downtown Lodi. . : : :: D > BUSINESS US\ E : P \:.. :, OVERVIEWE . \ . D � ,� \N \ « ..\ MEMBER .f w .x.�. «® � � #� ;:4 : :. . z y « � , . � \� . . . a : :. > \ \ \ :\ \> % . �»}<r 22:>. . FUNDING REVENUE <E£>} }E .w *. .,...vy<,: y«:w� .: IE . . . » «©y:<I <}. « °. < I JULY 1, 2005 THROUGH JUNE 30 20W INCOME Assessment Fens 3 4500.00 city of Lodi 520,00 Banner Program 25,t1U Brows & Blues 6 '� Candy Sales i13000.00! Easter Promotion 1500.00 Farmers Market 5.00 Kiddie Parade IOM -00 Octoberfest 3000,00 Parade of lights ISOM-00 Wine & Sausag Festival 5 -00 Wintodest M00 Miscellaneous Events & Sales 400.00 . TOTAL INCOME �t3�C10;t� EVENT EXPENSES Banner Program 1000.00 Brews & Blues 7500.Ci0 Gandy Sales 11500.0 0 Centennial Celebration 100040 Fester Promotion 500.00 Farmers Markel -00 8(WIO Parade 300°00 octobeitest 1000.00 Parado of tights 6M.00 W aitdogs 10L7t1m Wine & Sausage Festival 1500,00 W interfest 40W00 MiscellaneOus 1000,00 51X1.00 ExpeisiSES MARKE'nmG Marketing GamPaigns $1 ,5 Mileage & Meetings 16 1.00 Web Page Update 4000 00 Advertising & Promotion __5.000100 21.600.00 REVBTALZA11014 Brochure (Historical Walking Tour) 25 4.00 Kjosk Update 2 .moi Placques 6 Trophies 1600.00 Quarterly Meetings 800•00 Sunshine Committee 600.00 Training & Information Seminars 1000.00 Tree Light Maintenance .- i 7�t143.60 ADMINlSTRATIVE EXPENSES Bank Fees Insurance 12.00 off" aupplies � office Equipment 4000.00 Postage 00.00 Payroil Expense isms 00 Professional FeeS 1C1t30.00 Rent SM.00 Telephone 00 mm 25 1081QQ.00 TOTAL,4wOTAL, ExpppENSES i ataiGEXi-c�Xy IBi INCOME •m•w•••s••••0.0.00 EXHIBIT Downtown Lodi Business Partnership Benefit Fee Schedule Retailers and $200. (1.3 mp.) $1 Restaurants $3W X446 emp.j 1 inn. 17 +, a . Lj A y .n7 7ra Y`a ]ia e 31 f--1 Sia L --j tL-11 __Ijl e f t Hn[7j- r. J3 18a � it U] il® M ri+ le] E 1.1 � iri g31 167 3 ^ry 1 1 ] 0 '. 9 ELM- -T,lE y _ 9 � e� 97 1S I la It l ] � 1 7 r a _ o _ Y S i fra s. }q F-7 s # FINE x v tl _ i] r ie 'a a 9 7 7d 13 jl rr 17 Js 2 40 9Y9 ^^1 it lug yy��y, � 1 yJ Q ria kkd a 741 $ 9 e PaC1 �1J ?CCS a _ li Sv ako 11] aka EI] air tFn ss � ar sa 7rr aa<a zrr as] as �' 9id ra3 — 7! LORI �,V. s - a- x,r 3J .hcstnu �b $ w 9fbC al ' 4i E is 1i "3 439 DOUNTOk-IN LODI I�USINESS ?A'RTLN',-'RSH1L' -% E ITD X2H I B