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Home My WebLink AboutAgenda Report - April 3, 1996 (47)<1Foa� AGENDA TITLE: Approve Renewal of Contract with 3M Media National Advertising Company for City Leased Advertising Billboards MEETING DATE: April 3, 1996 SUBMITTED BY: City Manager RECOMMENDED ACTION: The City Council authorize the City Manager to enter into a one-year contract with 3M Media National Advertising Company for advertising on the two billboards on Highway -99 at a monthly rate of $1,085/per sign. This represents a 5% increase over last year's rate. (Plan A) The City Council also authorize the City Manager to enter into a one- year contract with 3M Media National Advertising for an additional sign on Highway -12 east of Victor Road at a monthly rate of $160. (Plan B) BACKGROUND INFORMATION: A year ago Council approved the extension of the Highway -99 billboard advertising contract which allowed for an additional year's use of the billboards and provided time to evaluate the City's position on future billboard advertising as well as possible changes to the billboards message and art work. While last year's decision to renew the 3M advertising contract did not occur without reservations by Council, there appears to be obvious benefits to this kind of advertising medium. 1. Serves as an excellent, unique image builder for the City of Lodi. 2. Size, visibility, location and costs of 3M signs cannot be as effectively equaled by other types of advertising or City -owned signage. 3. Allows the City to effectively and creatively promote the character and quality of life of the community through the use of art work and word copy - Ag/Wiine theme, revitalized downtown, sports and recreation, tourism, etc. 4. Advertising rates are either below or comparable to those signs being leased by other commercial users along the Highway -99 corridor. APPROVED: I;, ;--'_/ H. Cyon Flynn -- City 5. Lodi -Woodbridge Winegrape Commission is will ing to participate in the costs of advertising by donating prepared art work for signage theme and by picking up the monthly cost of the smaller Highway -12 sign. Copies of the 3M Media proposal, outdoor display advertising agreement, location maps and photos, and related materials are attached for Council review. FUNDING: Miscellaneous - Community Promotions Respectfully submitted, H. Dixon Flynn City Manager Prepared by Tony C. Goehring, Economic Development Coordinator HDF/TG:br Attachments PLAN A: PLAN B: PLAN C: --z '96 M#Wee6Orlle PROPOSAL FOR CITY OF LODI PURCHASE EXISTING BULLETINS CN HWY 9 9 AT PELTIER RD. AND ARMSTRONG RD. MONTHLY RATE: $2170.00 ANNUAL FEE: $26,040.00 PURCHASE EXISTING BULLETINS CN HWY. 9 9 AT PELTIER RD. AND ARMSTRONG RD. MONTHLY RATE: $2170.00 PURCHASE 12'X24' BULLETIN CN HWY. 12 EAST OF VICTOR RD INBOUND TO LODI MONTHLY RATE: $160.00 TOTAL ANNUAL FEE: $27,960.00 PURCHASE EXISTING BULLETINS CN HWY. 9 9 AT PELTIER RD. AND ARMSTRONG RD. FOR 3 6 MOS. MONTHLY RATE: YEAR 1: $2170.00 YEAR 2: $2278.00 YEAR 3: $2392.00 THIS IS A 5% ANNUAL ESCALATOR. PURCHASE BULLETIN CN HWY. 12 EAST OF VICTOR RD. MONTHLY RATE: YEAR 1 $160.00 YEAR 2 $168.00 YEAR 3 $175.00 3M Media r - PRICE COMPARISON SOUTH FACING INTO LODI FROM STOCKTON AREA: CITY OF LODI, 12'X 40' A T ARMSTRONG RD.: $1085.00 LODI MOTOR INN, 10' X 30' AT LIVE OAK RD.: $840.00 GEWEKE FORD, 12'X 40'S/0 HAMMER LN.: $1184.00 NORTH FACING INTO LODI FROM GALT AREA: CITY OF LODI, 12'X 40' AT PELTIER RD.: $1085.00 ANGELINA'S, 12'X 40' AT JAHANT RD.: $1128.00 BURGER KING, 12'X 40' AT JAHANT RD.: $1085.00 GEWEKE FORD, 12'X 40' AT PELTIER RD.: $1060.00 LODI MOTOR INN, 12' X 40' AT ACAMPO RD.: $1116.00 3M Media RENTING OUTDOOR SPACE V. CONSTRUCTING OWN SIGNS 1. PROFESSIONAL SERVICE AND MAINTENANCE 2. YOUR AD IS UP AND VISIBLE, NO "DOWN" TIME 3. ARTWORK IS INCLUDED, NO EXTRA CHARGE TO CITY 4. PAINTING IS INCLUDES, NO EXTRA CHARGE T 0ITY 5. LIGHTING TO MIDNIGHT IS INCLUDED AND LIGHTING MAINTENANCE 311A Media OD - c+! ORR RD p xQi Nlillr 1, Pt• �--•/ 1 O SiY77 J N opo DeVR1ES RD R DeVRIES RD a a / LLANDINI 71 Lm L m �.� DA*VW 1J RD. DAYES z DAVIS RD n c �3, RI N N o R w LOWER OD ; RD ' �D CL s - RD. ee a ti r i46 vtv AEr y MCKENZIE RD. c LOWS iflil RD. tJ HAM LN = v' c �ti w { a i. ACR MENTO 1 r,j !- "6D > _� CO. 1'EARSON N N S. NUTCMNS ST. n �' 3 9 C7r`s i' s s m ; . N60 RD. IJ MICKE 6RO1E W ~a�a; � >v' ., o C w 3 - DID '� : a S10 , z 'R•e 99 R^NtAGE � � MEROKEEr LNr O CHEROKEE LN. UNDr RD Ak r o• RD i N oCHEROKEE m LN Mc m _ 49 fRQN1AGF. a _ o� Cb TR .. :w_;__• KENNEfICK RD AV. RD ` UR s LI._ +. SN•':!ri "y A _ RICIION - u _ HERALD RD. 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Form SIOM . 6/95 Standard Outdoor Display Advertising Agreement 24—HOUK JSTOMER SERVICE DEPARTMENT )0-568-7446 Branch No. Contract No. 3M MEDIA OUTDOOR DISPLAY ADVERTISING AGREEMENT LEGAL NAME OF ADVERTISER N Q Q^ , Trade N rte of Advertiser z-Zt \'o,r %0%0 � Mailing Address City, state,zip Code 1.'on Y-Iy nrx ) -5 - ("l00 Advertiser Contact'Person Telephone Number ADVERTISER'S AGENCY Mailing Address City, State, Zip Code r � Agency Contact Person Telephone Number AUTHORIZATION. National Advertising Company, a Delaware corporation, located at 6850 South Harlem Avenue, Bedford Park, Ulinois 60501 and doing business as 3M Media ("3M Media") is hereby authorized to secure or reserve advertising space on the display(s) and in the manner listed below, and to place and exhibit advertising copy on those display(s) for the above advertiser and advertiser's agency \( jointly and severally "Advertiser"), if any, upon the terns of this contract. The display(s) shall advertise: (t� Location Number Location and Description Approx. she Hlum. Class See Note 1 Paintings Yearly (Inc. Orig.) Monthly Unit Charge See Note 2 04oytio 7:)S S,o p(mS�(-oOC\ 1-2,)rI-IC) 1oJs,00 rs f Lock-, TLWQXo5-` ° -Z-Zc1 -q b Total S ..ote 1: Class "A" displays are non -illuminated, Class "B" displays are to be illuminated daily from dusk until midnight standard time, and Class "C" displays are to be illuminated daily from dusk until dawn. Note 2: All cutouts, embellishments, special pictorials or paintings (e.g., clear coat) and/or blended backgrounds not specifically included in a Monthly Unit Charge will be billed at 3M Media's then current charges. All such charges shall be payable to 3M Media upon completion TERM. The term of this contract shall be 3(o months. The term shall begin on the earlier of or completion of the display(s) ("Effective Date"). 3M Media shall be permitted up to forty-five (45) days from receipt of acceptable final artwork to complete the display(s). PAYMENT. Advertiser agrees to pay 3M Media monthly in advance the Total Monthly Unit Charge above for display space charges plus applicable taxes, if any, beginning on the Effective Date and continuing throughout the full term of this contract If the tens of this contract is more than twelve (12) months, a q!7- % per year increase in the Total Monthly Unit Charge will be applicable to each succeeding twelve (12) month period or portion thereof. All payments are due and payable within thirty (30) days of the invoice date at National Advertising Company, P.O. Box 98829, Chicago, Illinois 60693-8829. CONTRACT PROVISIONS. 3M Media will provide service to Advertiser upon the terms staled on this page and the Additional Provisions on the reverse hereof. Advertiser has read and fully understands all such terms and provisions. NATIONAL ADVERTISING COMPANY ADVERTISER Acceptance Date: Datey `'2 - % 3 - Cf Signature Signature H. Dixon Flynn, City Manager Print Name Title Print Name Title BILLING ADDRESS (if different from above) ADVERTISER'S AGENCY Date: 1 Signature Print Name Tide c— 20c, 4 37 �- c ) 4 (-C- J C Z) M Media Cmtjct Person (Print Name) Employee No. 3M Media Local Phone Number . 24-HOUt- -USTOMER SERVICE DEPARTMENT 00-568-7446 Farm 5101v1- 6/95 Standard Outdoor Display Advertising Agreement Brandt No. Contract No. 3M MEDIA OUTDOOR DISPLAY ADVERTISING AGREEMENT LEGAL NAME OF ADVERTISER C. \1 C'T[ a A Trade of Advertiser 22l < Mailing Address Wd , cs gSZyO City, Ststd, Zip Code �lknn 'Rllno oo Advertiser Contad Person Telephone Number ADVERTISER'S AGENCY Mailing Address City, State, Zip Code t Agency Contact Person Telephone Number AUTHORIZATION. National Advertising Company, a Delaware corporation, located at 6850 South Harlem Avenue, Bedford Park, Illinois 60501 and doing business as 3M Media ("3M Media") is hereby authorized to secure or reserve advertising space on the display(s) and in the manner listed below, and to place and exhibit advertising copy on those display(s) for the above advertiser and advarrtiser s agency (jointly and severally "Advertiser'), if any, upon the terms of this contract. The display(s) shall advertise: aT G Location Location and Description Approx. Blum Class Paintings Yearly Monthly Unit Number She See Note 1 (Inc. Orig.) Charge See Note 2 '1C-1-1 wis q 1 5a' I\IO �SL'�i A / 17�'-10 1 - - 10�)s-oo Loi,; � rGtij Q Total S _.ote 1: Clara "A" displays are non -illuminated, Class "B" displays are to be illuminated daily from dusk until midnight standard time, and Class "C" displays are to be illuminated daily from dusk until dawn. Note 2: All cutouts, embellishments, special pictorials or paintings (e.g., clear coat) and/or blended backgrounds not specifically included in a Monthly Unit Charge will be billed at 3M Media's then current charges. All such charges shall be payable to 3M Media upon completion. TERM. The term of this contract shall be - i b months. The term shall begin on the earlier of. or completion of the display(s) ("Effective Date"). 3M Media shall be permitted up to forty-five (45) days from receipt of acceptable final artwork to complete the display(s). PAYMENT. Advertiser agrees to pay 3M Media monthly in advance the Total Monthly Unit Charge above for display space charges plus applicable taxes, if any, beginning on the Effective Date and continuing throughout the full term of this contract. If the tern of this contract is more than twelve (12) months, a S % per year increase in the Total Monthly Unit Charge will be applicable to each succeeding twelve (12) month period or portion thereof. All payments ate due and payable within thirty (30) days of the invoice date at National Advertising Company, P.O. Boz 98829, Chicago, Illinois 60693-8829. CONTRACT PROVISIONS. 3M Media will provide service to Advertiser upon the terms stated on this page and the Additional Provisions on the reverse hereof. Advertiser has read and fully understands all such terms and provisions. NATIONAL ADVERTISING COMPANY Signature Print Name Title BILLING ADDRESS (ifdifferemt from above) ADVERTISER Date: 1Z—IZ—C, 1 Signature H. Dison Flynn, City Manager Print Name Title ADVERTISER'S AGENCY Signature Print Name Title or D)r Person (Print Name) Employee No. 3M Media Local Phone Number Stockton West Side of Route 99, 50 Feet North of Peltier Rd, Facing North Size: 12'x 40' Bulletin #: 007077 Illuminated Notes: Printed on 50% recycled waste paper, including 10 3M Media 01195E post -consumer waste paper. Stockton East side of US 99, .5 mile South of Armstrong Road, Facing South Size: 12' x 40' Bulletin #040410 Illuminated Notes: W. LODI 2 G KETTIE � P �, 1 11.5 .99 ". �$' t HARNE GpOYF $INA& REG. CP.O. a ROE! 4.5 s zoo i Ra. « nn r a Rb ' � LIYE EITIEN Rs 11YE OAK i Rb. Y POST RD. 3.9 13 fi . MTM x 2.s RD '^ 2.5 LN. i ' s Rt(OAE1R } J8 Printed , % recycled 3M Media waste paper, including 10 01 195E post -consumer waste paper. Stockton North Side of 12, 2.9 Miles East of Lodi CIL, Facing North Size: 12' x 40' Bulletin #: 004540 Illuminated Notes: printed50% recycled 3M Media waste paper, including 10% 00995E post -consumer waste paper. Orchard Rd. Rd. Q,s d Woodbridge a Schmaldt Rd ' m` c IVI R d..: 12 C F 7 CC 6 i , Atampe Rd printed50% recycled 3M Media waste paper, including 10% 00995E post -consumer waste paper. Dave Spencer Account Representative 3M National Advertising Company 2050 West Fremont Street Stockton., Ca. 95203-1913 Dear Dave, FEL, 21 '96 CiM Mane 4t .J IZL� ow AUG 0 81995 3M Media SMCKMN July 19, 1995 This letter is being written to offer our sincerest thanks for all the assistance 3M National, and yourself, have provided to Lodi Area Crime Stoppers. The generous donation of 25 open bill -boards this year will have a significant impact on calls the Crime Stoppers program receives. We experienced a 30 percent increase in calls coming into our tip - line last year, which resulted in more arrests in our area. We received numerous calls from local and county citizens commenting on what a good idea the bill -boards were. We at Crime Stoppers know what a tremendous advertising benefit bili -boards can be and appreciated the donated bill -boards your company so generously offered. I would ask that you contact your corporate offices to explore the feasibility of offering this tremendous crime fighting tool on an international basis to Crime Stopper Organizations around the world. I know the President of Crime Stoppers International, Larry Wieda and I would be happy to provide more information if needed. As a leader in advertising 3M would be providing invaluable assistance to local programs, as well as associating itself with a respected world-wide non-profit crime fighting organization. You and your company should take great pride in the knowledge that you have helped make your community a safer place in which to live! A ain thank you! '^7�1 Cap tain�Jerry Adams Coordinator, Lodi Area Crime Stoppers, Inc. cc: Harvey Kessel, President Board of Directors, Lodi Area CS Larry Wieda, President Crime Stoppers International Included: Plaque of recognition 3M National Lodi Area Crime Stoppers, Inc. P. O. Box 41, Lodi, California 95241