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Home My WebLink AboutAgenda Report - December 16, 1998 (57)4 ' 4 CITY OF LODI COUNCIL COMMUNICATION AGENDA TITLE: Consider Resolution of Intention to Levy Annual Assessment for Downtown Lodi Business Improvement Area No. 1. MEETING DATE: December 16, 1998 PREPARED BY: City Attorney RECOMMENDATION: That the City Council at the close of the hearing, there being no majority protest, either written or oral, presented to the Council, adopt the Resolution confirming the Business Improvement Area Annual Report thereby levying the assessment proposed for the period of calendar year 1999. BACKGROUND: At the Council meeting of November 18, 1998, the Business Improvement Area Annual Report was presented to the Council. The Council adopted a Resolution of Intention accepting that report and establishing December 16, 1998 as the time and date for the public hearing to be held on the proposed levy for the Business Improvement Area purposes. That hearing is called for and set pursuant to §36535 of the California Streets and Highways Code. At the hearing, the public has an opportunity to present written or oral protests to the proposed assessment. In order for such a protest to be successful, the protest must comply with the provisions of 536524 and §35525 of the California Streets and Highways Code. For an Assessment protest to be successful, written protests must be received from the owners of businesses in the improvement area which will pay fifty percent or more of the assessments proposed to be levied. If such a level of protest is not reached, a Resolution should be adopted by the Council confirming the report as originally filed or as changed by it. The adoption of such a resolution constitutes the levy of the assessment for the BIA for calendar year 1999. FUNDING: Not applicable. APPROVED: Respectfully submitted, 1/4e1.44.44,X a?. Randall A. Hays, City Atto ey /zitom' H. Di on Flynn -- City anager, 1 • When Recorded, Retum to: City of Lodi City Clerk's Office P.O. Box 3006 Lodi, CA 95241-1910 RESOLUTION NO. 98-191 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LODI CONFIRMING THE 1999 ANNUAL REPORT FOR THE DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1 AND LEVY OF ASSESSMENT WHEREAS, Downtown Lodi Business Improvement Area No. 1 was established December 17, 1997 by Council adoption of Ordinance No. 1654; and WHEREAS, the Annual Report as required by Streets and Highways Code §36533 has been submitted to the City Council by the Board of Directors of said Improvement Area; and WHEREAS, a public hearing was held as required by Streets and Highways Code §365324 on December 16, 1998 in the City Council Chambers at Carnegie Forum, 305 West Pine Street, Lodi, California at 7:00 p.m. or as soon thereafter as possible to consider protests to the assessment levy. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and find as follows: 1) The required public hearing was duly held at which time the public was allowed to present written or oral protests to the levy of assessment for Downtown Lodi Business Improvement Area No. 1. 2) A majority protest as defined in the Streets & Highways Code §36525 was not made. 3) The 1999 Annual Report as submitted by the Board of Directors of the Improvement Area is hereby confirmed as originally filed. 4) _ The confirmation of the report and adoption of this Resolution constitutes the levy of the assessment as contained in the Annual Report for the calendar year 1999. Dated: December 16, 1998 I hereby certify that Resolution No. 98-191 was passed and adopted by the City Council of the City of Lodi in a regular meeting held December 16, 1998, by the following vote: AYES: COUNCIL MEMBERS — Hitchcock, Mann, Nakanishi, Pennino and Land (Mayor) NOES: COUNCIL MEMBERS — None ABSENT: COUNCIL MEMBERS — None ABSTAIN: COUNCIL MEMBERS — None aitz:0 AL. ALICE M. RE[MCHE City Clerk 98-191 Downtown Lodi Business Partnership 1999 Annual Report DOWNTOWN LODI Mission Statement Downtown Lodi Business Partnership The Downtown Lodi Business Partnership was established to promote the economic revitalization of Downtown Lodi and to maintain its economic health on an ongoing basis. This will be accomplished by (1) encouraging development of new businesses while retaining and revitalizing existing businesses, (2) promoting retail activity by creating and maintaining a quality environment through coordinated advertising and Downtown events, and (3) serving as an advocate for Downtown businesses in dealing with local government, maintenance projects, the media, and the general public. Downtown Lodi Business Partnership 1999 Annual Report items listed below refer to Section 36533(b) of the California Streets and Highway Code (1) No changes in boundaries of benefit zones within the area are proposed. (2) No physical improvements are planned. A Schedule of activities is attached.(Exhibit A) (3) A Budget is attached (Exhibit 13) which estimates revenues and costs associated with these activities. (4) A Benefit Fee schedule and a map of the Business improvement Area are attached as Exhibits C and D, respectively. There are no changes in the Benefit Fee schedule. (5) A surplus of $20,000.00 is estimated for carryover to 1999. (6) Contributions from sources other than assessments are detailed in the Budget presented as Exhibit B. Exhibit A Downtown Lodi Business Partnership Schedule of Activities - 1999 • 3 on 3 Basketball May 18 • Farmers' Market June 17 - Sept. 16 • Beerfest August 5 • Kiddie Parade September 18 • Arch Lighting November 18 • Wine Stroll November 28 • Parade of Lights December 2 • Awards Ceremony December 9 • Santa's Village December 9 - 23 Note: (1) Date not set for Major Fundraiser (2) Intend to develop activities for selected holidays such as Valentine's Day, Easter, Mother's Day and Father's Day. Exhibit B Downtown Lodi Business Partnership 1999 Budget Beginning Cash $ ._ 20 000 Income: Total Income Total Cash Expenses: Assessment Collections $ 31,500 City Match 31,500 Fund Raising Events Fanners Market 2,800 Beerfest 15,000 Major Event 5.000 $ 85.800 $__105 800 General Executive Director Salary $ 30,000 Office Rent 6,000 Utilities 600 Telephone 1,200 Insurance 2,500 Accounting 600 CDA Conferences 1,800 Stationery, Supplies, & Postage 1,000 I oliday Decorations 3,000 Miscellaneous 1.000 Total Overhead $ 47,700 Marketing Newsletter $ 1,200 Kiosk Updates 500 Map & Directory Brochures 2,000 Membership Mixers 1,200 Miscellaneous 2.000 Total Marketing $ 6,900 Advertising Newspaper Radio Cable Total Expenses Ending Cash $ 21,000 5,000 14.000 Total Advertising $ 40,000 $ 94.600 $... _ 1.1200 Downtown Lodi Business Partnership Assumptions - 1999 Budget 1) Assessment Collections $35,000 billed X 90% 2) Fund Raising Events • Farmers' Market (14 weeks X 200/week) • Beerfest (expand & control costs) • Major Event (To be developed) 3) Other Events • Anticipate breaking even on other events by obtaining sponsors, selling space, etc. 4) Expenses - General • Executive Director Salary most likely overstated since will not be in place on 1/1/99. • Office Rent - $500/month • Insurance includes General Liability ($1,200) plus D & 0 ($1,300) • CDA Conferences - 2 conferences X 3 attendees • Holiday Decorations - Contract on bows 5) Expenses - Marketing • Newsletter - 12 issues, printing, & postage • Membership Mixers - 4 mixers, 60 attendees, at $5.00/attendee — $1,200 6) Advertising • Beerfest and Major Fundraiser advertising to be included within event budgets • Specific media budgets to cover other events, promotions, and generic Downtown advertising • Newspaper - Lodi (News -Sentinel), Stockton and San Joaquin County (The Record), Galt (The Herald), and Lockeford - Clements (The News). • Radio - to reach younger audience • Cable (MediaOne) - year round spots $ 31,500 $ 2,800 15,000 5,000 $ 22,800 EXHTSTT C DOWNTOWN LODI BUSINESS PARTNERSHIP BENEFIT FEE SCHEDULE ZONE_ A ZONE B Retailers and Restaurants $200. (1-3 emp.) $100. $300. (4-6 emp.) $150. $400. (7 + emp.) $200. Service $150. $ 75. Businesses Professional $ 100. $ 50. Businesses Financial $500. $500. Institutions note: retail and restaurant businesses will be charged on size which will be determined by number of employees, either full-time or the equivalent made up of multiples of part-time employees. Business type definitions: Retail and Restaurant: Businesses that buy and resell goods, examples are clothing stores, shoe stores, office supplies as well as businesses that sell prepared foods and drinks. Service Businesses: Businesses that sell services. Examples are beauty and barber shops, repair shops, lodging, most automotive -oriented businesses, entertainment businesses such as theaters, etc. Professional Businesses: Includes Architects. Engineers, Attorneys, Dentists, Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage Brokers and most other businesses that require advanced and/or specialized licenses and/or advanced academic degrees. Financial Institutions: Includes banking and savings and loan institutions as well as credit unions, etc. r rn z avll 1/311v IR3WAOva a cI \ 400 IMSST t.) Leo - •1? •1• 41S •1 •I1 407 •32 430 410 l t 31. 31 31? 3, 31 312 3e0 •11 •14 •12 400 324 _at 31• 310 300 42+ 411 al c School St School St Sacramento i irri I=I I ° I 100 a Main St. 101 121 Y $I 20 = — 2a Sacramento S rill Eli 111 21 22 Main St. 103 I 1 113 121 19V i I "111=1 4