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HomeMy WebLinkAboutAgenda Report - November 18, 1998 (55)CITY OF LODI COUNCIL COMMUNICATION AGENDA TITLE: Adopt Resolution of Intention Accepting the Business Improvement Area Annual Report Expressing the Council's Intention to Levee an Assessment and Setting Date for Public Hearing MEETING DATE: November 18, 1998 PREPARED BY: City Attorney RECOMMENDATION: That the City Council adopt the Resolution of Intention accepting the Business Improvement Area Annual Report expressing the Council's intention to levee an assessment and establishing the requisite public hearing on December 16, 1998. BACKGROUND: Before you this evening is the annual report which is required by the Streets and Highways Code relative to the Business Improvement Area Assessment. Mr. Alan Goldberg will appear on behalf of the Board of Directors to present to the Council the report. It is anticipated that Mr. Goldberg will orally give the Council a summary of the report. FUNDING: Not applicable. Respectfully submitted, R ndall A. Hays, City Attorney .1� APPROVED: H. D' on Flynn — City Manager Downtown Lodi Business Partnership 1999 Annual Report DOWNTOWN Mission Statement Downtown Lodi Business Partnership The Downtown Lodi Business Partnership was established to promote the economic revitalization of Downtown Lodi and to maintain its economic health on an ongoing basis. This will be accomplished by (1) encouraging development of new businesses while retaining and revitalizing existing businesses, (2) promoting retail activity by creating and maintaining a quality environment through coordinated advertising and Downtown events, and (3) serving as an advocate for Downtown businesses in dealing with local government, maintenance projects, the media, and the general public. Downtown Lodi Business Partnership 1999 Annual Report Items listed below refer to Section 36533(b) of the California Streets and Highway Code (1) No changes in boundaries of benefit zones within the area are proposed. (2) No physical improvements are planned. A Schedule of activities is attached. (Exhibit A) (3) A Budget is attached (Exhibit B) which estimates revenues and costs associated with these activities. (4) A Benefit Fee schedule and a map of the Business Improvement Area are attached as Exhibits C and D, respectively. There are no changes in the Benefit Fee schedule. (5) A surplus of $20,000.00 is estimated for carryover to 1999. (6) Contributions from sources other than assessments are detailed in the Budget presented as Exhibit B. Exhibit A Downtown Lodi Business Partnership Schedule of Activities - 1999 • 3 on 3 Basketball May 18 • Farmers' Market June 17 - Sept. 16 • Beerfest August 5 • Kiddie Parade September 18 • Arch Lighting November 18 • Wine Stroll November 28 • Parade of Lights December 2 • Awards Ceremony December 9 • Santa's Village December 9 - 23 Note: (1) Date not set for Major Fundraiser (2) Intend to develop activities for selected holidays such as Valentine's Day, Easter, Mother's Day and Father's Day. Exhibit B Downtown Lodi Business Partnership 1999 Budget Beginning Cash 20,00 Income: Assessment Collections $ 31,500 City Match 31,500 Fund Raising Events Farmers Market 2,800 Beerfest 15,000 Major Event 5,000 Total Income $ 85,800 Total Cash 105.80 Expenses: General Executive Director Salary $ 30,000 Office Rent 6,000 Utilities 600 Telephone 1,200 Insurance 2,500 Accounting 600 CDA Conferences 1,800 Stationery, Supplies, & Postage 1,000 Holiday Decorations 3,000 Miscellaneous 1,000 Total Overhead $ 47,700 Marketing Newsletter $ 1,200 Kiosk Updates 500 Map & Directory Brochures 2,000 Membership Mixers 1,200 Miscellaneous 2,000 Total Marketing $ 6,900 Advertisinp- Newspaper Radio Cable Total Expenses $ 21,000 5,000 14.000 Total Advertising $ 40,000 $ 94,600 Ending Cash 11,200 Downtown Lodi Business Partnership Assumptions - 1999 Budget 1) Assessment Collections $35,000 billed X 90% _ $ 31,500 2) Fund Raising Events • Farmers' Market (14 weeks X 200/week) _ $ 2,800 • Beerfest (expand & control costs) = 15,000 • Major Event (To be developed) = 5,000 $ 22,800 3) Other Events • Anticipate breaking even on other events by obtaining sponsors, selling space, etc. 4) Expenses - General • Executive Director Salary most likely overstated since will not be in place on 1/1/99. • Office Rent - $500/month • Insurance includes General Liability ($1,200) plus D & O ($1,300) • CDA Conferences - 2 conferences X 3 attendees • Holiday Decorations - Contract on bows 5) Expenses - Marketing • Newsletter - 12 issues, printing, & postage • Membership Mixers - 4 mixers, 60 attendees, at $5.00/attendee = $1,200 6) Advertising • Beerfest and Major Fundraiser advertising to be included within event budgets • Specific media budgets to cover other events, promotions, and generic Downtown advertising • Newspaper - Lodi (News -Sentinel), Stockton and San Joaquin County (The Record), Galt (The Herald), and Lockeford - Clements (The News). • Radio - to reach younger audience • Cable (MediaOne) - year round spots EXHIBIT C D014NTOWN LODI BUSINESS PARTNERSHIP ZONE A BENEFIT FEE SCHEDULE ZONE B Retailers and Restaurants $200. (1-3 emp.) $100. $300. (4-6 emp.) $150. $400. (7 + emp.) $200. Service $150. Businesses Professional $ 100. Businesses Financial $500. Institutions $ 75. $ 50. $500. note: retail and restaurant businesses will be charged on size which will be determined by number of employees, either full-time or the equivalent made up of multiples of part-time employees. Business type definitions: Retail and Restaurant: Businesses that buy and resell goods, examples are clothing stores, shoe stores, office supplies as well as businesses that sell prepared foods and drinks. Service Businegses: Businesses that sell services. Examples are beauty and barber shops, repair shops, lodging, most automotive -oriented businesses, entertainment businesses such as theaters, etc. Professional Businesses: Includes Architects, Engineers, Attorneys, Dentists, Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage Brokers and most other businesses that require advanced and/or specialized licenses and/or advanced academic degrees. Financial Institutions: Includes banking and savings and loan institutions as well as credit unions, etc. "s ®® I4IR l«� « d = 0 ,2, c $ a $ $ olnu St. =3 200 , ms a t,. its t,s tts 31 np no 2251 224 21 s its t3o us u 3t to 232 2" 2r sJs 211 24e 1 241 f!40 tit 24 .3 �a AVS - • p n n n 8 t4.1 t 7 a • ' _ u hestnu R • e wo3 41 EXHIBIT D DOWNTOWN LODI BUSINESS PARTNERSHIP BUSINESS IMPROVEMENT AREA MAP . RESOLUTION NO. 98-170 A RESOLUTION OF INTENTION TO LEVY ANNUAL ASSESSMENT FOR DOWTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1, ESTABLISHING PUBLIC HEARING DATE AND APPROVING ANNUAL REPORT WHEREAS, Downtown Lodi Business Improvement Area No. 1 was established December 17, 1997 by Council adoption of Ordinance No. 1654; and WHEREAS, the Annual Report as required by Streets & Highways Code, §36533 has been submitted to the Council by the Board of Directors of said improvement area. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and find as follows: 1. Approves the Annual Report as submitted, said Report being on file with the City Clerk. 2. Establishes December 16, 1998 in the City Council Chambers, at Carnegie Forum, 305 West Pine Street, Lodi, California at 7:00 p.m. or soon thereafter as possible as the date, place and time to hold the public hearing required by Streets and Highway Code, §36534. 3. It is the intention of the City Council to levy and collect assessments within the parking and business improvement area for calendar year 1999 (the Area's fiscal year). 4. The boundaries of the entire area to be included in the Area, and the boundaries of each separate benefit zone within the area, are set forth in the Map, Exhibit A, incorporated herein by reference. A true and correct copy of the map is on file with the City Clerk of the City of Lodi. 5. The types of improvements and activities proposed to be funded by the levy of assessments on business in the Area are in Exhibit B hereto and incorporated by reference. 6. At the time of the public hearing, written and oral protests may be made. The form and manner of protests shall comply with Streets & Highways Code §§36524 and 36525. Dated: November 18, 1998 ------------------------------------------------------------------------- ------------------------------------------------------------------------- I hereby certify that the foregoing is a true and correct copy of Resolution No. 98-170, which was duly and regularly passed and adopted by the City Council of the City of Lodi in a regular meeting held November 18, 1998 by the following vote: AYES: Council Members — Johnson, Land, Mann, Pennino and Sieglock (Mayor) NOES: Council Members — None ABSENT: Council Members — None ABSTAIN: Council Members — None ALICE M. REI CHE City Clerk 98-170 DOWNTOIdN LODI BUSINESS PARTNERSHIP EXHIBIT A BUSINESS IMPROVELIENT AREA MAP EXHIBIT B NARRATIVE DESCRIPTION OF BIA PROGRAMS Funds from the BIA will be used to establish but are not limited to the following programs: A. age Bui!AiDg: • "Shop Lodi First" campaign intended to discourage community shoppers from going to nearby malls and community areas. • Periodic institutional campaigns centered around prime shopping times — Easter, Christmas, etc. B. Retail Events and Activities: Art Fairs • Street Fairs • Sidewalk Sales Back to School Sales Holiday Festivities • Patriotic Themes C. Coordinated Marketing Artivit ties: • Advertising supplements for local newspapers Direct mail promotions D. Streetscane Involvement's • Trash receptacles Flowers and plants at selected locations Physical cleanup of streets and sidewalks • High visibility facade improvements E. Commercial Recruitment and Retention Work with the City's Economic Development coordinator and the Chamber of Commerce to actively seek the most suitable business to fill existing vacancies or vacancies as they occur. Provide support services to existing businesses needing assistance in order to remain in the downtown area.