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HomeMy WebLinkAboutAgenda Report - October 6, 2010 H-01 PHAGENDA ITEM �av t vCITY OF LODI �9C/FOR�`PCOUNCIL COMMUNICATION TM AGENDA TITLE: Public Hearing to Consider Adoption of Resolution Levying Annual (2011)Assessment for Downtown Lodi Business Improvement Area No. 1 and Confirmingthe Downtown Lodi Business Partnership 2010-11 Annual Report (as Approved by Council on September 1,2010) MEETING DATE: PREPARED BY: October 6, 2010 Interim City Manager RECOMMENDED ACTION: Conduct public hearing to consider adoption of resolution levying annual (2011) assessment for Downtown Lodi Business Improvement Area No. 1 and confirming the Downtown Lodi Business Partnership 2010-11 Annual Report (as approved by Council on September 1, 2010). BACKGROUND INFORMATION: The Downtown Lodi Business ImprovementArea No. 1 2010-1 1 Annual Report was presented and approved by the City Council on September 1,2010. The Council established October 6,2010, as the public hearing date during which time the public would have an opportunity to present written or oral protests to the assessment being proposed. The public hearing is established pursuant to Section 36535 of the California Streets & Highways Code. Pursuant to Lodi Municipal Code Section 12.06.110: The purpose of this process is to comply with the Act provisions regarding public notice and hearing prior to establishing the benefit fees for the following billing period. City shall not adopt, modify, or otherwise amend any billing period budget of the area that is inconsistent in any way with such billing period's budget as agreed to and presented by the board except in the case of a written majority protest (regarding elimination or modification of any specific budget item) from business owners which will pay 50 percent or more of the fees proposed to be levied as to any specific budget item pursuant to the Streets and Highways Code Section 36525(b). In such case, the written protest regarding any specific budget item shall be grounds to eliminate or modify such expenditure from the area's proposed budget pursuant to the written protest. Streets and Highways Code 36535(c) states: At the conclusion of the public hearing, the City Council may adopt a resolution confirming the report as originallyfiled or as changed by it. The adoption of the resolution shall constitute the levy of an assessment for the fiscal year referred to in the report. FISCAL IMPACT: The Downtown Lodi Business Partnership (DLBP) was established in order to create the mechanisms necessaryto give Downtown Lodi the ability to compete regionally as a shopping center and entertainment destination. The purpose of the assessment is to pool contributions of individual business owners in order to provide the DLBP with the resources to provide marketing and events coordination. FUNDING AVAILABLE: As collected by the City on behalf of the DLBP. Konradt Bartlam Interim City Manager APPROVED: Konradt artlam, Interim City Manager RESOLUTION NO. 2010-172 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LODI CONFIRMING THE 2010 ANNUAL REPORT FOR THE DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1 AND LEVY OF ASSESSMENT WHEREAS, Downtown Lodi Business ImprovementArea No. Iwas established December 17, 1997, by Council adoption of Ordinance No. 1654; and WHEREAS, the Annual Report, as required by Streets and Highways Code §36533, has been submitted to the City Council by the Board of Directors of said ImprovementArea; and WHEREAS, a public hearing was held as required by Streets and Highways Code 536535 on October 6, 2010, in the City Council Chambers at Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 pm., or as soon thereafter as possible, to consider protests to the assessment levy. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and find as follows: 1 ]>The required public hearing was duly held, at which time the public was allowed to present written or oral protests to the levy of assessment for Downtown Lodi Business ImprovementArea No. 1. 2) A majority protest as defined in the Streets and Highways Code §36525 was not made. 3) The 2010-11 Annual Report as submitted on September 1, 2010, by the Board of Directors of the Improvement Area to the City Council is hereby confirmed as originally filed and attached hereto. 4) The confirmation of the report and adoption of this resolution constitutes the levy of the assessment as contained in the Annual Report for the calendar year 2011. Date: October 6, 2010 I hereby certify that Resolution No, 2010-172 was passed and adopted by the Lodi City Council in a regular meeting held October 6, 2010, by the following vote: AYES: NOES: ABSENT: ABSTAIN COUNCIL MEMBERS — Hansen, Hitchcock, Johnson, Mounce, and Mayor Katzakian COUNCIL MEMBERS— None COUNCIL MEMBERS — None COUNCIL MEMBERS — None 2010-172 DOWNTOWNLODI BUSINESS PARTNERSHIP 2010 ANNUAL REPORT DOWNTOWN LODI BUSINESS PARTNERSHIP z o 1 o ANNUAL REPORT 1. B.I.D. INFORMATION California Streets and Highway Code Requirements Articles of Incorporation Benefit Fee Schedule Map of Zoned Business Improvement District Mission Statement 2. BUDGET & FINANCIALS Funding & Expense Flow Chart 2010 Proposed Budget 2010 Event Budgets 2009 Balance Sheet 2009 Profit & Loss Statement 3. ESTABLISHED EVENTS 2010 & 2011 Calendar of Events Downtown Lodi Certified Farmers Market Parade of Lights Other Events; Downtown Winterfest, Downtown Trick -or -Treat& Fall Festival, 'Stuck in Lodi" Car Show, etc. 4. NEW IN 2010 Downtown Holiday Shopping Incentive Program Shop Sunday Campaign Passport Events; Fall Flavor Fest & Couples Passport to Lovers Lane Post Office Plaza 5. MARKETING PLANS & GOALS DLBP Marketing Material 2009 & 2olo Accomplishments 2 o 1 i Goals September 1, 2010 Mr. Rad Bartlam, Interim Cit Manager City of Lodi 221 W. Pine Street Lodi, CA 95240 Re: DLBP Annual Report 2010 Dear Mr. Bartlam, Section 11.0 of the City Ordinance Number It Improvement Area, requires t , t we submit to and budget. v In addition the State of Californfa Streets also specifies that certain additional infotb " information contained in our report. estab: shing the Downtown Lodi Business by Sentember of each vear nnr anneal re -nm K ghwg s code, which is the enabling legislation, n be p ovided. You will find all of the required We have provided you with eight copies, five for the City Council, one for the City Clerk, one for City Attorney and one for yourself. Thank you for your continued support. Sincerely, . C,-7a-z,-�zO c3atl& Jaime Watts, Executive Director Downtown Lodi Business Partnership 2010 ANNUAL REPORT Items listed below refer to Section 36533(b) of the Califorrifi eets and Highway Code: No changes in boundaries of benefit zones within the area are proposed. No physical improvementsure planned. Budget for the daa year is enclosed. The budget details -sow ces of income and projected expenses. A Benefit Fee Schedule and a Map of the Business ImprovementArea are enclosed. X'38309 ENDORSED FILED In the office of the Secretary of State of the State of Cdbr is ARTICLES OF ]INCORPORATION OF MR 3 1 19M ¢e DOWNTOWN LODI BUSINESS rAXTNERSffV •of Stria A California Nonprofit Mutual Beneilt Corporation ; JONES, ry One: The name of the corporation is Downtown Lodi Business Partnership (A California Nonprofit Mutual Benefit Corporation). Two: Thls corporation is a nonprofit mutual benefit corporation organised under tho Nonprofit Mutual Benefit Corpok►tion Law. 'The purpose of this corporation is to engage in any lawful act or activity for which a corporation may be organized under such law. Such purposes fvr which this corporation is formed are to promote and improve the downtown Lodi business area, to $cncrally improve business conditions intho downtown are.% and to generally enhance the downtown area of do City of Lodi. Notwithstanding any other provision ofthese articles, this corporation shall not engage it any activities cr exercise any powers that are not in furtherance of the purposes ofthis corporation. Three: The name and address of the corporation's initial argent for tervicc of proeass is Ronald M. Beckman, Esq., 111 N. Church Street, Lodi, California, 95240. Four: The right to determine the consideration for which memberships will be issued shall be vested in the Regular Members, to be determined by a majority vote of the Regular Members in good standing. Five: No part of the net earnings of the corporation shall inure to the benefit of any member or private shareholder, as defined for purposes of Section 501 (c) (5) of the Itnernal Revenue Code of 1954. Dated: March 31, 1999 Ronald M. Beckman, lndorporstor /�0 CO DOWNTOWN LODI BUSINESS PARTNERSHIP BENEFIT FEE SCHEDULE BUSINESS TYPE Retailers/Restaurants * Service Businesses Professional Businesses Financial Institutions ZONE A ZONE B $240 (1-3 Employees) $120 $360 (4-6 Employees) $180 $480 (7+ Employees) $240 $180 $90 $120 $60 $600 $600 *Note: Retail and restaurant businesses are assessed based on the number cf employees - eitherfull-time, or the equivalent made up of multiple employees. BUSINESS TYPE DEFINITIONS: Retail and Restaurant — Businesses that buy and resell goods. Examples would be clothing stores, shoe stores, office supplies, as well as businesses that sell prepared food and drinks. Service Businesses — Businesses that sell services. Examples are beauty and barber shops, repair shops, lodging, most automotive -oriented businesses, entertainment businesses such as theaters, etc. Professional Businesses — Includes architects, engineers, attorneys, dentists, doctors, account- ants, optometrists, realtors, insurance offices, mortgage brokers and most other businesses which require advanced or specialized licenses, and/or advanced academic degrees. Financial Institutions — Includes banking and savings and loan institutions, as well as credit unions, etc. Downtown Lodi Business Partnership 4 West Pine Street, Lodi, California 95240 209.369.8052 phone 209.369.8053 fax www.downtownlodi.com h L n 1 LO D1 AV. hh e s i n u t S-i--� E�f 41 DOUNTO6N L0DI L'USINESS 1"A*RTNERSI1I1' -'1 I4""" 1EXHIBIT'n NUSSION STATEMENT The Downtown Lodi Business Partnership, comprised of business owners, professionals and merchants, is a non-profit association developedto encourage growth and prosperity in the Downtown Community of Lodi, and to maintain its economic health on an on-going basis. This will be accomplishedby: • Encouraging development of new businesses, while retaining and revitalizing existing businesses • Promoting retail activityby creating and maintaining a quality environment through coordinated advertising and downtown events • Serving as an advocate for downtown businesses in dealing with local government, maintenance projects, the media and general public 4 West Pine Street, Lodi, Ca 95240 209.369.8052 phone 209.369.8053 fax www.downtownlodir-om H C W br0 C 4J L td Downtown Lodi Business Partnership Proposed Budget January 1, 2010 through December 31, 2010 Income Assessment Fees 34900.00 City of Lodi 28500.00 Event Revenue 47100.00 Farmers Market 74000.00 Parade of Lights 14100.00 StreetBanner Program 2000.00 Downtown Trick -or -Treat& Fall Festival 500.00 Winterfest 3000.00 Passport Promotions 1000.00 Miscellaneous Events & Sales 5000.00 Total Income 163,000.00 Expenses Administrative Director's Salary 47100.00 Staff Wages 12000.00 Payroll Taxes 5200.00 Contract Labor 400.00 Insurance 11000.00 Professional Fees 3000.00 Rent 4800.00 Storage 850.00 Office Supplies 5300.00 Office Equipment 1000.00 Bank & Merchant Fees 500.00 Postage 400.00 Utilities (phone, internet, alarm, etc.) 5000.00 Marketing Expenses Advertising, Marketing & Promotions 2900.00 Travel 800.00 Public Relations 600.00 Seminars & Conferences 500.00 Website 2000.00 Membership Expenses Newsletters 300.00 Quarterly Mixers 200.00 Plaques & Trophies 200.00 Sunshine Committee 200.00 Revitalization Expenses Downtown Beautification & Flowers 400.00 Kiosks (maps, printing, maintenance) 1400.00 Event Expenses Farmers Market 47000.00 Parade of Lights 2650.00 Street Banner Program 665.00 Community Trick -or -Treat & Fall Fest 500.00 Winterfest 4635.00 Passport Promotions 500.00 Miscellaneous Events & Sales 1000.00 Total Expenses 163,000.00 2010 DLBP Events Farmers Market Downtown Winterfest Parade of Lights Passport Events Income: 500.00 0.00 0.00 0.00 S onsorshi` s 500.00 0.00 100.00 0.00 Event 4000.00 3000.00 5000.00 0.00 Beer Garden 2500.00 0:00 0.00: 0:00 Wine Gardent 2500.00 0.00 0.00 0.00 Beer/1Nine dales 35000:00 0.00` 0.00' 0:00 Entry Fees 0.00 0.00 7500.00 0.00 Passport Sales 0":00 0:00 0.00' 1000:00 Vendor Fees 30000.00 0.00 1600.00 0.00 Total Income 74000:00 3000.00 14'100.00 ¢1000:00 txpenses: 1500.00 35.00 150.00 0;00 .Advertising 500.00 0.00 0.00 0.00 Awards 500.00 0.00 100.00 0.00 Beer/Vlline = 34000:00 0.00 0.00 ; . 0.00 0.00 1500.00 0.00 0.00 .Carriages Decorations/Li hts 0`:00 2000.00 0.00 0:00 Entertainment 5000.00 0.00 0.00 000 Licenses/Permits 1500.00 35.00 150.00 0;00 Marketing/Promotion 0.00 200.00 0.00 0.00 Outside labor 2400.00 400.00 200:00 ' 0:00 Re airs 300.00 0.00 0.00 0.00 Sanitation ' E 1000.00 0.00 500:00 0:00 500.00 0.00 200.00 0.00 .Signage SuO, lies1000:00 0:00500.00 . `x'00:00 Transportation 0.00 0.00 500.00 0.00 Xmas Treei in:'nn A nn-hrl 1`1`-1 0 "00 ` 0 00 Miscellaneous 300.00 100.00 500.00 0.00 Downtown Lodi Business Partnership Balance Sheet Cash Basis As c f December 31,2009 Dec 31, 09 ASSETS CurrentAssets Checking/Savings Farmers & Merchants Bank 385.25 SavingsAccount 28.00 Petty Cash 9.13 Total Checking/Savings 422.38 Total CurrentAssets 422.38 Fixed Assets 5,641.05 Office Equipment 12,491.31 Furniture& Fixtures 2,712.99 Accumulated Depreciation -9,985.63 Total Fixed Assets 5,218.67 TOTALASSETS 5,641.05 LIABILITIES& EQUITY Liabilities Current Liabilities Other Current Liabilities Payroll Liabilities 6,159.65 Total Other Current Liabilities 6,159.65 Total Current Liabilities 6,159.65 Total Liabilities 6,159.65 Equity Retained Earnings 3,079.18 Net Income -3,597.78 Total Equity -518.60 TOTAL LIABILITIES& EQUITY 5,641.05 Page 1 Downtown Lodi Business Partnership Profit & Loss Cash Basis January through December 2009 Ordinary I ncome/Expense Income MemberAssessment Fees City of Lodi Funds Event Revenue Advertising & Promotion Revenue Beverage Sales Parade Entry Fees Sponsorship Vendor Fee Other Income Total Event Revenue Friends of Downtown Total Income Expense Administrative Expenses Bank Service Charges Contract Labor Dues and Subscriptions Insurance -D& O and State Fund Insurance' Events Liability Interest Miscellaneous Office Maintenance& Repairs Office Supplies Payroll Expenses Director's Wages Staff Wages Payroll Taxes Cell Phone Total Payroll Expenses Penalties Professional Fees Accounting/Payroll Fees Total Professional Fees Rent Security Utilities Administrative Expenses- Other Total Administrative Expenses Marketing Expenses Advertising & Promotions Annual Banner Program Advertising& Promotions- Other Total Advertising & Promotions Mileage & Meetings Public Realtions Seminars& Marketing Campaigns Website Total Marketing Expenses Membership Labor/Repairs Newsletter Plaques& Trophies Postageand Delivery Sunshine Committee Total Membership Revitalization Jan - Dec 09 29,705.00 40,430.00 2,910.00 34,039.53 7,515.00 21,760.00 29,688.00 4,549.78 100,462.31 250.00 170,847.31 919.42 2,965.00 193.91 6,589.52 2,529.65 0.00 2,664.00 1,956.58 5,323.59 47,896.93 13,238.89 5,700.92 2,400.00 69,236.74 740.49 851.25 851.25 6,665.00 315.00 4,003.15 0.00 104,953.30 576.08 2.396.85 2,972.93 668.04 1,430.00 100.00 795.00 5,965.97 25.00 25.00 268.68 712.90 580.74 1,612.32 Page 1 Downtown Lodi Business Partnership Profit & Loss Cash Basis January through December 2009 Page 2 Jan - Dec 09 Downtown Beautification Supplies 307.50 Labor/Repairs 110.00 Downtown Beautification- Other 150.00 Total Downtown Beautification 567.50 Kiosk Update 130.00 Total Revitalization 697.50 Event Expenses Advertising 1,665.61 Awards/Banners/Posters 985.81 Beverage Expense 35,215.51 Entertainment 6,999.00 EquipmentRental 382.00 Labor/Repairs 3,979.00 License/Permits/Inspection 1,724.90 Mileage& Meetings 73.39 Other Expense 224.34 Postage& Delivery 260.09 Marketing/ Promotions 1,767.60 Sanitation 5,309.23 Supplies 2,629.57 Total Event Expenses 61,216.05 Total Expense 174,445.14 Net Ordinary Income -3,597.83 Other Income/Expense Other Income Interest Income 0.05 Total Other Income 0.05 Net Other Income 0.05 Net Income -3,597.78 Page 2 2010 Calendar of Events Valentine's Day Promotion "Couples Passportto Downtown Lover's Lane" Saturday, February le Downtown Farmers Market Every Thursday beginning June3'd through September 301h gte Annual 4$tuch in Lodi" Car Show Saturday, July31`t !"Annual Fall Flavor Fest 'The Best of Downtown's Night Life" Saturday, October 9th Downtown Trick -or -Treat & Festival Saturday, October 36h 11" Annual Parade of Lights Thursday, December 2nd Downtown Winterf est Horse Drawn Carriage Rides& Holiday Festivities Saturdays, November 27th, December e& 11th .M Calen&w of Event, Valentine's Day Promotion "Couples Passport to Downtown Lover's Lane" Saturday, February 12th Downtown Farmers Market Every Thursday beginning June2nd through September 29th 6" Annual "Ruck inLodi" Car Show Saturday, July3oth V' Annual Fall Flavor Fett "The Best of Downtown's Night Life" Saturday, October ath Downtown Trick -or -Treat & Festival Saturday, October 29th IG" Annual Parade of Lights Thursday, December 1't Downtown Win terfest Horse Drawn Carriage Rides & Holiday Festivities Saturdays, November 2e, December 3'& 10t' DOWNTOWN LODI BUSINESS PARTNERSHIP EVENTS DOWNTOWN LODI CERTIFIED FARMERS MARKET OVERVIEW Downtown Lodi Business Partnership hosts The Downtown Certified Farmers Market. The family friendly market is held every Thursday evening beginning in June throughout the end of September. Over 25 certified farmers offer an array of fresh produce and flowers. 50 homemade and commercial arts and craft vendors line the streets of downtown attracting over 5,000 attendees each week. An upscale beer garden which offers Lodi's local brew is located adjacent from the entertainment stage. The stage hosts live music performed by local bands, along with dance performances, comedy acts and competitions. A wine garden featuring downtown's wine tasting rooms is accompaniated by music. The entertainment also includes theme nights such as Hawaiian, Mardi Gras, Country Western and Patriotic, where there are free giveaways, contests and family fun. The Food Court accompanies the market offering a wide variety of choices including hot dogs, BBQ, salads, Philippine cuisine, snow cones, smoothies and more. A Kids Zone invites kids of all ages to jump in bouncing houses, get their face painted and interact with clowns, balloon artists and animals. The Farmers Market is Lodi's summer signature event that has something for everyone! The DLBP has Contracted with UCP for clean-up on early Friday mornings during the Farmers Market season. The increased attendance of the market has caused a need for added clean-up. The DLBP and UCP is commit- ted to making downtown look clean and attractive after the market and in perfect time for the weekend wel- coming out -of -town visitors and our community. The DLBP is providing a photograph and copy each week to the Lodi News Sentinel profiling a Farmers Market vendor. The editorial piece is published in every Thursday's newspaper which increases visibility of the event. New Developments and Future Plans for Farmers Market The 2010 Farmers Market added an additional closure on School St. between Lodi Ave. and Walnut St. This newclosure includes a Wine Garden sponsored by the Dancing Fox, live entertainment, art vendors, pony rides and more. The DLBP is using all resources available to market the new closure to ensure its success. PARADE OF LIGHTS OVERVIEW The Downtown Lodi Business Partnership presents the annual Parade of Lights — a magical holiday parade that illuminates the streets of downtown Lodi. The countless lights, floats, marching bands, dance groups and themed vehicles will entertain thousands of viewers on the first Thursday in December at 6:17 p.m. along the streets of downtown. The one mile route begins on Pine Street and continues down Church Street, Lodi Avenue, School Street and Locust. A brilliantly lit horse-drawn carriage kicks off the festivities featuring the grand marshal. The spectacular parade concludes with holiday cheer from Santa Claus riding atop a Lodi fire truck. Over 50,000 people of all ages line the streets of downtown. The Downtown Lodi Business Partnership invites all to be part of this signature event, Parade of Lights, which has become a cherished family tradition. The DLBP is working on creating even more exposure of the parade and encouraging tourism to Lodi by submitting event information and photos to a variety of publications and media in the Northern California region. WINTERFEST OVERVIEW DOWNTOWN TRICK-OR-TREATAND FALL FESTIVAL OVERVIEW The merchants downtown invite the community to trick -or -treat at their establishments on the Saturday before Halloween between 12 noon and 4 p.m. The Fall Festival has many family activities which include; live music, a food court, pumpkin painting, petting zoo, face painting and costume contests. The festival will include farmers selling their fall harvest and arts and craft vendors Downtown Lodi celebrates the holiday season throughout the month of December and decorates the streets with lights, a 25' Christmas tree, holiday banners and fresh swags assembled by local boyscouts on the street poles. On the first two Saturdays, a horse-drawn carriage offers rides for only $1 per person and trots along the streets of downtown. The merchants downtown display their holiday spirit and compete for the best decorated window and lighted storefront. The Holiday Shopping Incentive Program will be incorporated with Winterfest. ANNUAL "STUCK IN LODI" CAR SHOW The American Steel Car Club in conjunction with the DLBP hosts the annual "Stuck in Lodi" Car Show downtown in the month of August. Street rods and classic cars line the streets of downtown Lodi accompanied by a poker walk, live music, raffles, and awards. DOWNTOWN LODI BUSINESS PARTNERSHIP NEW IN 201-0 i. DOWNTOWN HOLIDAY SHOPPING INCENTIVE PROGRAM The DLBP was creative in developing an incentive program to encourage the community to shop downtown during the holiday season. If $500 was spent downtown during a specified time period and receipts were brought to the DLBP office, the shopper was able to choose a $50 gift certificate from one of the 25 plus participating downtown businesses. The DLBP received over $42,000 in receipts and 44 gift: certificates were redeemed. The program was a success and will continue in November 2010. 2. SHOP SUNDAY CAMPAIGN The Shop Sunday campaign was developed to promote shopping downtown on Sundays. The 22 week campaign began on Sunday, March 21st of 201o. Every Sundaybetween 11:3o a.m. and 4:30 p.m. in the Post Office Plaza, the DLBP had a dj playing music, a downtownbooth with marketing material, banner and a raffle for a $50 gift certificatefrom one of the participating businesses that are open on Sundays. An outside group was invited to set up an activity to market themselves as well as provide entertainment for the community to stimulate activity downtown on Sundays. Some examples are; Stockton Thunder Hockey, Stockton Ports Baseball, Operation Lifesaver, CHP and many more. Over 50 downtown businesses participated in the campaign, to of which opened on Sundays for the first time due to the efforts of the DLBP. The campaign was a success and will be considered for Spring of 2011. The DLBP marketed the campaign by; - Designed a Shop Sunday logo to brand the campaign that was inspired by the original DLBP logo - Providing window decals of the logo to businesses that were open on Sundays to display in their windows - Designed a Shop Sundaybrochure listing business open on Sundays with their address and Sunday hours - Campaign buttons with Shop Sunday logo - Weekly write-up and photo in the Lodi News -Sentinel showcasing a business that is open on Sundays - Activities in the Post Office Plaza every Sunday during the campaign to support the participating businesses 3. PASSPORT EVENTS Fall Flavor Fest & Couples Passport to Lovers Lane The passport events were developed to expose downtown businesses to a targeted audience. At no charge, the downtown businesses can list their business and a special on a passport that is themed for a special occasion. The Fall Flavor Fest highlights the best of downtown Lodi's nightlife and the Couples Passport to Lovers Lane highlights the romantic activities offered downtown. Both passport events have been added to next years calendar to become annual events. 1. POST OFFICE PLAZA PERMIT The Downtown Lodi Business Partnership worked with the city to obtain a year-round encroachment permit and insurance for the use of the Post Office Plaza. This has allowed the DLBP to host activities, entertainment and mini -events. The Post Office Plaza has been utilized so far for: - Shop SundayActivity - Holiday Canned Food Drive - Boy Scout Fundraiser The DLBP is continuing to secure other activities that will add to the liveliness of downtown. Marketing material and examples ct the new developmentsfor 2010 are attached t' if / Downtown between November 27tH Spend 5 0 0 December 23rd A ;ULAA from one of p, g dowiltown Bring all of your receipts from all of your purchases made in Downtown Lodi between Nov. 27 - Dec. 23 that total $500 and pick out a $50 gift certificate from: Lodi Beer Co - City Girl - McKnleys Frame Shop - Willow Tie - Fashion Safari Jackson Hewitt Tax Services - Pret - New & Again Consignment Furniture Gallery PDC The Boutique - Luscious Sal on - Vine & Branches Christian Bookstore - Zoop-A-Loop Ciao Bella Spa & Boutique - Pj Polkadot - Visible Changes - House of Clocks - Danz Jewelers John Borelli Jewelers - Burton's Shoes - The Dermal Clinic - The Dancing Fox Winery & Bakery Lodi Feed & Fuel - Christensen's Fashions - Synowicki's Jewel Box - Shangri La Thornton House Furniture - and more! 2 Gift Cerftates from each of the above of Ushe ses are available. First Dora first sena '-T" rw go-�U 640 . t Downtown Lodi Business Partnership - 4 W. Pine St. (209) 369-8052 Visit www.downtownlodi.com for a listing of downtown businesses to shop Retail - Restaurants - Professionals - Services - Wine Tasting Rooms - Salons & More! RETAIL SHOPS RESTAURANTS EATERIES WINE TASTING ROOMS ENTERTAINMENT FREE PARKING GARAGE DOWNTOWN LODI BUSINESS PARTNERSHIP 4 W. Pine St., Lodi, CA 95240 P.O. Box 1565, Lodi, CA 95241 ie 20 F 209.369.8053 owntown Aix i RETAIL Antiquarium 18W Pine Street 11:00 am. to 400 p.m. The Antique Group 15 W. Oak Street 11:00 am. to 5:00 p.m. Burton's Shoes 226 S. School Street 12:00 p.m. to 5:00 p.m. City Girl 14W Pine Street 12:00 p.m. to 400 p.m. Clearwireless Internet 112 S Church Street 10:00 a.m. to 3:00 p.m. Comic Grapvine 9 W. Pine Street 11:30 a.m. to 4:30 p.m Couture Kids Consignment Boutique 14 B S School Street 11:00 am. to 3:00 p.m. CVS Pharmacy 100 W. Lodi Avenue 8:00 a.m. to 10:00 p.m. Fashion Safari 104 N. School Street 12:00 p.m. to 5:00 p.m. Jan's SweetTreasures 18W Elm Street 12:00 p.m. to 4:00 p.m. JoeHassans Clothing 100 N. Sacramento Street 10:00 am. to 5:00 p.m. Knowlton Gallery 115 S. School Street 14y 11:00 am. to 4:00 p.m. The Launchpad 9 S Sacramento Street 12:00 p.m. to 5:00 p.m. Lodi Sporting Goods 220 S Church Street, St 1 11:30 am. to 3:30 p.m. The Mud Mill 115 S School St., Ste. I 1 1:00 a.m. to 400 p.m. New &Again Consignment Furniture Gallery 210 S School Street 12:00 p.m. to 5:00 p.m. PDCThe Boutique 115 S. School Street 5 12:00 p.m. to 4:00 p.m. P ret 15 Downtown Mall 12:00 a.m. to 4:00 p.m. Secondhand Rose 14 N. School Street 10:00 am. to 4:30 p.m. Shed's Sonshine Nutrition Center 6 N. School Street 1230 p.m. to 4:30 p.m Stogies Cigar Lounge 230 W. Pine Street 11:00 a.m. to 5:00 p.m. Studio 20 20 W. Elm Street 11:00 a.m. to 5:00 p.m. Lodi Sporting Goods 220 S. Church Street, St 1 11:30 am. to 3:30 p.m. Taste of Heaven 216 S. School Street 12:00 p.m. to 4:00 p.m. Tom's Used Books 108 N. School Street 1:00 p.m. to 5:00 p.m. Willow Tree 16 W. Pine Street 12:00 p.m. to 4:00 p.m Zoop-A-Loop 40 Downtown Mall 12:00 p.m. to 4:00 p.m RES rAURANTS Rocky Mountain HummelkingAntiques Chocolate Factory Angelo's Mexican Food 15W Pine Street 115 S. School Street 4, 28 N. School Street 11:00 a.m. to 5:00 p.m. 12:00 p.m. to 4:00 p.m. 800 a.m. to 8:00 p.m. Crush Kitchen & Bar 115 S School Street, 1 1:30 am. to 9:30 p.m. The Dancing Fox Winery & Bakery 203 S School Street 9:00 a.m. to 3:00 p.m. DeVinci's Delicatessen 220 S. Church Street,#3 11:00 a.m. to 7:00 p.m. EI Pajaro 212 S School Street 11:00 a.m. to 9:00 p.m KingTsin 121 S. School Street 12:00 p.m. to 9:30 p.m. Lodi Beer Company 105 S School Street 11:00 a.m. to 9:00 p.m. Lodi Feed & Fuel 27W Elm Street 10:00 am. to10:00 p.m. MooMoo's Burger Barn 113 N. School Street 11:00 a.m. to 8:00 p.m. Rosewood Bar& Grill 28 S School Street 4:00 p.m. to 8:00 p.m. Scooter's California Grill & Catering 121 W. Elm Street 11:00 a.m. to 8:00 p.m. Scramblz' Kountry Kitchen 233 S. School Street 6:00 a.m. to 10:00 p.m. Shrangri La Asian Bistro 203 S. School Street 11:00 a.m. to 9:00 p.m. Tillie's Coffee,Tea, Etc. 21 W. Pine Street 730 a.m. to 3:00 p.m. EATERIES The Candy Box 24 N. School Street 12:00 p.m. to 5:00 p.m. Cold Stone Creamery 115 W. Elm Street 11:00 a.m. to 9:30 p.m. HoneyTreatYogurt 201 W. Lodi Avenue A 12:00 p.m. to 9:00 p.m Long John Silver's 16W. Lodi Avenue 10:00 am. to 930 p.m. McDonald's 200 W. Lodi Avenue 6:00 a.m. to 11:00 p.m. Pizza Hut 21 W. Lodi Avenue 11:00 am. to 11:00 p.m. WINETASTING ROOMS Cellardoor 21 N. School Street 12:00 p.m. to 5:00 p.m. The Dancing Fox Winery & Bakery 203 S. School Street 9:00 a.m. to 3:00 p.m. GrandAmis 115 N. School Street 5 1:00 P.M. to 5:00 p.m ERTAIP Lodi Cinema 12 MovieTheater 109 N. School Street 1 1:00 a.m. to 10:30 p.m. World of Wonders Science Museum 2 N. Sacramento Street 10:00 a.m. to 6:00 p.m. Thank you for shopping Sundays in Downtown Lodi! DLBP's Marketing Current Activities and Future Plans BRAND IMAGE - DLBP Logo A logo has been designed and is being used in all marketing materials and signage. The logo incorporates the three things downtown is well known for - Shop, Wine & Dine. The logo has a fresh and welcoming feel and creates a positive image for downtown. - Revamped Brochure The downtown brochure is a visual marketing piece that is distributed throughout Lodi in various hotels, establishments, the Chamber of Commerce, Wine & Visitors Center, and is mailed to out-of- towners that enquire through phone or e-mails for downtown information. Brochures are also given to Visit Lodi to use in their market efforts outside of Lodi. It is planned to update the brochures every two to three years. - Develop, Install and Maintain Kiosks and Maps The maps inside the kiosks and used in the brochures have been updated and installed in the kiosks for tourists. The maps are planned to be updated and printed every two to three years depending on the turnover of businesses and budgeted costs. On a weekly basis, posters for various events submitted by the community are posted in the kiosks for public viewing. WEBSITE -Web Design The DLBP website is very appealing and user-friendly. Photos and information are constantlybeing uploaded. The DLBP maintains and updates the website on a regular basis. - Statistics The DLBP website is averaging over 30,000 hits per month and is increasing every month. The partnership is driving traffic to the website by using the web address on all marketing material, linking and cross marketing with other websites. -Website Components The website is very user-friendly and is a huge resource for information about the downtown businesses, the organization, the events, available properties, classifieds and blog. A new component that allows views to interactively vote on future contests has been created and the organization is planning ways to utilize the new source. DOWNTOWN BEAUTIFICATION - Street Light Banners DLBP designs, purchases and hangs banners from the street poles. These banners include a standard banner with DLBP logo, Farmers Market banners, Cycle Fest banners and holiday banners. The organization also has an attachment banner program to provide advertising opportunities to local businesses. - Flower Planting of City Pots The DLBP has created a flower potting contest among the downtown merchants and has been replacing flowers as needed to provide a beautiful backdrop of downtown for the community and tourists to enjoy. The organization plans to continue the contest and maintenece of the flower pots. - Sidewalk Power Washing Project The DLBP has planned to powerwash the streets and sidewalks after the Farmers Market season within the closures and outlining areas. - Downtown Holiday Decorations The DLBP purchases, installs and decorates a 25' Tree in Post Office Plaza, hangs Holiday Banners, and purchases fresh swags from the local Boy Scouts to place on every street corner post. MEDIA RELATIONS - TV Spots on Good Day Sacramento and Channel 13 News TV stations have responded to press releases and have covered downtown events and promotions on location and in studio. The DLBP is currently working with Comcast to consider local television ads to heighten awareness of downtown and our events. - Radio Spots on KJOY The DLBP records 30 second radio spots in studio inviting the public (from Modesto to Sacramento) to attend the downtown Lodi events. There is no cost to the organization, but the exposure is priceless. - News Articles in Lodi News -Sentinel, Stockton Record, San Joaquin Magazine The DLBP has built and is continuing to build relationships with the editorial staff of many publications to receive positive press and exposure of downtown. The organization is regularly submitting press releases to over ioo media sources throughout Central California. - Network with the Media and Public Through Interactive Web Pages; Twitter, Facebook: In addition to the DLBP website, the organization has kept up to date with the interactive web trends. DLBP has over 630 facebook "fans"and 150 Twitter "followers"that are updated on a regular basis. 13 0 '7 WX9j 1 - Represented Downtown on Committees for City-wide Activities The DLBP was very instrumental in coordinating and promoting the Lodi Cycle Fest. DLBP also had a "downtownteam" at the Relay for Life event at the Grape Festival Grounds. The organization is sponsoring the Lodi Youth Baseball Clinic in September to give back to the community. - Participation in Various Expos promoting Downtown The DLBP has hosted booths at the Stockton Ports games and at the Lodi Baseball Club. Marketing material was passed out, downtown magnets with web address were given to spectators and many contacts were made. The partnership plans to schedule more appearances at events and expos in the future to market downtown outside the Lodi area. MEMBER BENEFITS - Quarterly Mixers The DLBP hosts mixer every quarter at a different downtown restaurant inviting the membership and their employees to visit with their fellow merchants and enjoy appetizers. A Downtown Vision Award is presented to a downtown business that has contributed to the efforts of downtown and there is a variety of material and updates available for the members. - Bi -Monthly Newsletter The DLBP mails out a newsletter at least every couple of months updating the membership on the happenings of downtown and to notify them of any new programs or upcoming events. - Lodi News -Sentinel Tab Insert Every quarter the DLBP submits articles and photographs to the Lodi News -Sentinel to publish a special section highlighting the new businesses to downtown and the upcoming activities - Business Directory and Link on Website Every member is listed on the DLBP website along with their address, phone and a link to their website. If a member does not have a website, the the organization has a program developed to design a page with more detailed information and photos at a minimal cost. - Member Discounts on Marketing Programs The DLBP has developed many marketing opportunities including; attachment banner program, web page design, internet ad and a free classifiedweb ad at a reduced or no cost to the member. DEVELOP RELATIONSHIPS WITH DOWNTOWN PROPERTY OWNERS - Web Advertising The DLBP created a new web component that allows property owners to list their available down- town properties, contact information and photos free of charge. EXPLORE ADDITIONAL FUNDING SOURCES - California Downtown Association (CDA) The DLBP j oined the CDA and has been utilizing their resources and knowledge to learn the latest trends in funding diversification for non -profits from Social Enterprise Initiatives to Economic Stimulus funds. In late September, the director will be attending a four day convention in Sacramentothat directly addresses these options. FUTURE GOALS.... - Downtown Property Based B.I.D. - Downtown Directional Signage - Shop Lodi Campaign with Chamber of Commerce TheDowntown Lodi Business Partnership is constantly exploring new ways to betterpromote and market downtown. We will be keeping council and staff updated on theprogress and success of the organization. SUBJECT: PUBLISH DATE: Please immediately confirm receipt of this fax calline 333-6702 CITY OF LODI P.O. BOX 3006 LODI, CALIFORNIA 95241-1910 ADVERTISING INSTRUCTIONS PUBLIC HEARING REGARDING DLBP ANNUAL REPORT AND ANNUAL ASSESSMENT SATURDAY, SEPTEMBER 11,2010 TEAR SHEETS WANTED: One (1) please SEND AFFIDAVIT AND BILL TO: RANDI JOHL, CITY CLERK LNS ACCT. #0510052 City of Lodi P.O. Box 3006 Lodi, CA 95241-1910 DATED: TUESDAY, SEPTEMBER 7,2010 ORDERED BY: RANDI JOHL CITY CLERK 0,14INIFER hV ROBISON, CMC A SISTANT CITY CLERK MARIA BECERRA ADMINISTRATIVE CLERK Faxed to the Sentinel at 369-1084 at (time) on (date) (pages) INS Phoned to confirm receipt of all pages at (time) ___OF F MB _JMR (initials) fomiAadvins.doc O FOR DECLARATION OF POSTING PUBLIC HEARING REGARDING DLBPANNUAL REPORTAND ANNUAL ASSESSMENT On Tuesday, September 7, 2010, in the City of Lodi, San Joaquin County, California, a Public Hearing Notice regarding DLBP Annual Report and annual assessment (attached and marked as ExhibitA), was posted at the following locations: Lodi Public Library Lodi City Clerk's Office Lodi City Hall Lobby Lodi Carnegie Forum declare under penalty of perjury that the foregoing is true and correct. Executed on September 7, 2010, at Lodi, California. Al AA D I `VVE��� J NIFER 14. ROBISON, CMC ASSISTANT CITY CLERK N:\Administration\CLERK\Forms\DECPOST.DOC ORDERED BY: RANDIJOHL CITY CLERK MARIA BECERRA ADMINISTRATIVE CLERK NOTICE OF PUBLIC HEARING RESOLUTION NO. 2010-158 A RESOLUTION OF INTENTION TO LEVY ANNUAL ASSESSMENT FOR DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1, ESTABLISHING PUBLIC HEARING DATE, AND APPROVING ANNUAL REPORT WHEREAS, Downtown Lodi Business Improvement Area No. Iwas established December 17, 1997, by City Council adoption of ordinance 1654; and WHEREAS, the annual report as required by Streets and Highways Code §536533 has been submitted to the Council by the Board of Directors of said improvement area. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and finds as follows: 1. Approves the Annual Report as submitted, said report being on file with the City Clerk. 2. Establishes October 6, 2010, in the City Council Chambers, Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 p.m., or soon thereafter as possible, as the date, place, and time to hold the public hearing required by Streets and Highways Code §36534. 3. It is the intention of the City Council to levy and collect assessments within the parking and business improvement area for calendar year 2011 (the Area's fiscal year). 4. The boundaries of the entire area to be included in the Area and the boundaries of each separate benefit zone within the area set forth in a Map, Exhibit D, incorporated herein by reference. A true and correct copy of the map is on file with the City Clerk of the City of Lodi. 5. The types of improvements and activities proposed to be funded by the levy of assessments on businesses in the Area include marketing and promotional efforts; event coordination; and other activities with the goal to promote retail activities. A detailed description of activities is included in the Annual Report, Exhibit A, and incorporated by reference. 6. At the time of the public hearing, written and oral protests may be made. The form and manner of protests shall comply with Streets and Highways Code § 36524 and 36525. Date: September 1, 2010 -------------------------- -------------------------- hereby certify that Resolution No. 2010-158 was passed and adopted by the Lodi City Council in a regular meeting held September 1,2010, by the following vote: AYES: COUNCIL MEMBERS— Hansen, Hitchcock, Johnson, Mounce, and Mayor Katzakian NOES: COUNCIL MEMBERS — None ABSENT: COUNCIL MEMBERS— None ABSTAIN: COUNCIL MEMBERS— None DI J L City Clerk 2010-158 CITY COUNCIL PHILKATZAKIAN, Mayor SUSAN HITCHCOCK, Mayor Pro Tempore LARRY D. HANSEN BOBJOHNSON JOANNE MOUNCE CITY OF LODI CITY HALL, 221 WEST PINE STREET P.O. BOX 3006 LODI, CALIFORNIA 95241-1910 (209) 333-6702 / FAX (209) 333-6807 www.lodi.aov citvclerk anlodi.aov October 8,2010 Jamie Watts Executive Director Downtown Lodi Business Partnership P.O. Box 1565 Lodi, CA 95241-1565 KONRADT BARTLAM interim City Manager RANDI JOHL, City Clerk D. STEPHEN SCHWABAUER City Attorney RE: RESOLUTION CONFIRMING THE 2010 ANNUAL REPORT FOR THE DOWNTOWN LODI BUSINESS IMPROVEMENTAREA NO. IAND LEVY OF ASSESSMENT The Lodi City Council, at its meeting of October 6, 2010, adopted the enclosed resolution confirming the 2010 Annual Report for the Downtown Lodi Business ImprovementArea No. 1 and levy of assessment. Should you have any questions, please feel free to contact the City Clerk's Office. Sincerely, 4ss641a4� � obl nSo ���istant City Clerk JMR Enclosure fol lowupffransmittal.doc