HomeMy WebLinkAboutAgenda Report - November 20, 2002 I-05 PHCITY OF LODI COUNCIL COMMUNICATION
AGENDA TITLE: Receive Downtown Lodi Business Partnership 2002/2003 Annual Report, Adopt
Resolution of Intent to Levy Annual Assessment and Set the Public Hearing
MEETING DATE: November 20, 2002
PREPARED BY: Economic Development Coordinator
RECOMMENDED ACTION: Council action will be threefold: (1) To receive the downtown Lodi
Business Partnership 2002/2003 Annual Report as submitted by the
DLBP Board of Directors and in accordance with Section 11.0 of
City Ordinance No. 1654, (2) To adopt a Resolution of Intention to levy an annual assessment for that
fiscal year, (3) To set Public Hearing Date for December 18, 2002 confirming the Report and Intent to
Levy Annual Assessment.
BACKGROUND INFORMATION: As part of the annual budget process and pursuant to Section 11.0
of City Ordinance No. 1654, the DLBP membership Board is
required to present an Annual Report for City Council's review and
approval. This must be done prior to the beginning of a Billing Period. The purpose of this process is to
comply with the Ordinance provision and those of the Streets and Highway Code regarding public notice
and hearing, prior to establishing the benefit fees for the following Billing Period. Representatives of the
DLBP will be present at the public hearing on December 18'h, and will make a presentation retarding the
attached report. The levy of the annual assessment will also be discussed at the December 18 meeting.
Funding: None Required
Respectively Submitted,
Tony C.AbaKring
Economic Development Coordinator
Attachments
APPROVED:
H. dbtgn Flynn -- Jelty anager
DOWNTOWN LODI
BUSINESS
PARTNERSHIP
2002/2003 REPORT
r
DOWNTOWN. p
LODI
ii•s txt r
DOWNTOWN LODI BUSINESS PARTNERSHIP
4 WEST PINE STREET
P.O. BOX 1565
LODI, CALIFORNIA 95241.1565
PHONE: (209} 369,8052
FAX: (209) 369.8053
WIL• AVOmindspdngam
September 6, 2002
Mr. Dixon Flynn, City Manager
City of Lodi
Lodi, CA95241
Dear Dixon:
Subject: ANNUAL REPORT 2002/2003
Section 11.0 of the City Ordinance Number 1654, establishing the Downtown Lodi Business
Improvement Area, requires that we submit to you in September of each year, our annual
report and budget.
In addition, the State of California Streets and Highways code, which is the enabling
legislation, also specifies that certain additional information be provided. You will find all
of the required information contained in our report.
We have provided you with seven copies—five for the City Council, one for the City
Manager, and one for the City Clerk.
Sincerely,
zw i+ P 'P6 Zoo"
Lewis F. Van Buskirk
Executive Director
SAVA—-
DOWNTOWN
• LODI
DOWNTOWN LODI BUSINESS PARTNERSHIP
4 WEST PINE STREET
P.O. BOX 1565
LODI, CALIFORNIA 95241-1565
PHONE: (209) 369.8052
FAX: 1209) 369.8053
EMAIL* &p*mindspmng cam
2002/2003 ANNUAL REPORT TO THE CITY OF LODI
Items listed below refer to Section 36533(b) of the California Streets and Highway Code
1. No changes in boundaries of benefit zones within the area are proposed.
2. No physical improvements are planned. A Schedule of Activities for 2002/2003 is
enclosed. (Exhibit A)
3. Budget for the "Budget year July 12002 through June 2003 is enclosed. (Exhibit B)
4. A Benefit Fee Schedule and a Map of the Business Improvement Area are enclosed as
Exhibits C & D respectively. There are no changes in the Benefit Fee Schedule.
5. The Budget details all sources of income and projected expenses.
DOWNTOWN LODI BUSINESS PARTNERSHIP
4 WEST PINE STREET
P.O. BOX 1565
LODI, CALIFORNIA 95241-1565
PRONE: (209)369.8052
FAX: (209) 369.8053
EMAIL: d4@mimkprinB.tan
Background & History -----
Downtown Lodi Business Partnership -2002/2003 Report
The Downtown Business Improvement District ---is the central core of the City of Lodi. Like
any city, the Downtown area is the City's heart, soul and face. Before revitalization took place,
there had been over 20 years of neglect and miss -management of the downtown area. This was
normal for almost all cities across the United States.
Today is a different story in the City of Lodi. The City and it's business partners, which include
the land owners, business investors, merchants, and the Downtown Lodi Business Partnership --
have turned things around. Even with the great progress.....we will always be a work in
progress. Business areas that are not in a perpetual mode of change will die....we intend to
grow better, younger, and stronger while maintaining the historical character of the Downtown.
The City basically owns the infrastructure of a large "Community Shopping Center," --spread
out over many blocks, instead of being concentrated in a grouping of buildings similar to the
format of privately owned shopping centers. Along with the businesses and merchants ---being
represented by the Downtown Lodi Business Partnership (DLBP)---we work with the City
staff to manage the parking, maintain the streets, sidewalks, parking lots, trees, etc,. We establish
and administer procedures for use of streets for various activities and events. The DLBP is your
front line management for our Community Shopping Center.
The DLBP has been in existence for three and a half years. During this last year we have
accomplished the following....
• Continued the expansion of all events and projects including Farmers Market, Kiddie
Parade, Parade of Lights, See's Candy Project, Christmas promotions including a
cooperative effort on a Santa project with the Fire Department, and a new Halloween
kids parade.
• Collaborated with the Lodi Chamber of Commerce to produce a very successful
`School Street Wine Stroll.
• Our Parking Committee and staff continue to work with City staff on parking
management.
DOWNTOWN LODI BUSINESS PARTNERSHIP
4 WEST PINE STREET
P.O. BOX 1565
LODI, CALIFORNIA 95241.1565
PHONE (209)369.8052
FAX: (209) 369.8033
EM d4ftindspri gam
• Set up Economic Development Committee to coordinate and interface with the City's
overall economic development program. Our Web site... wwdowntownlodi.com... now
has a property owners listing to aid potential businesses to make contact for leasing of
available spaces in the Downtown.
• The Web page for the DLBP also provides the individual Downtown Merchants the
opportunity to have their own web page and contains a complete listing of all merchants
in the Downtown Area. This service is monitored by the DLBP stats in cooperation with
one of our key downtown merchants.... Shared Network Services. This service has
been donated by this company.
• Developed an area use policy for organizations that want to use the Community
Shopping Center streets for events.
• Facilitated member concerns and advocated to the City on our merchants behalf.
• Started a new major event -DOWNTOWN LODI LIVE—Family Faith Festival—
which took place in July and drew 8 to 12 thousand people to the Downtown. This was
a first.—for a business organization to do a major partnership with the faith based
portion of our community. The event was open to ALL faiths.
• Collaborated with the Lodi Visitors & Convention Bureau to make our members aware
of this agencies fine work, and their role in supporting Downtown.
The above list reflects most of the current programs, but is not all inclusive. We have created a
strong downtown with teamwork. Our very active board of directors is the main leadership
element of the partnership and continues to work effectively to represent and unify the
merchants.
-
DOWNTOWN:
LODI �..
��
l i ' S IMF F �'.
DOWNTOWN LODI BUSINESS PARTNERSHIP
4 WEST PINE STREET
P.O. BOX 1565
LODI, CALIFORNIA 95241-1565
PHONE (209) 369.8052
FAX: (2091 369.BOS3
EMAIL: d1bp0mindspring.com
Our basic marketing plan is to use the many events listed above as the primary tool of showing
off our beautiful Downtown area. We will continue to develop additional events with our
ultimate goal of making Downtown Lodi the valleys Entertainment Mecca.
Other programs in the development stages include an eight issue, custom designed tab/news
paper. This will be distributed and printed by the Lodi News Sentential.
This format will be of particular benefit to our smaller merchants and general benefit for all of
Downtown.
Continued City funding will be crucial to the success of this organization ---and will be for
sometime to come. The Downtown that we have built together will continue to change and
grow. We are now in the second phase of development and can look forward to continuing
successes
Our success ----the City of Lodi and the Downtown Business Partnership, working together ---is
just beginning. We thank the City Council for its foresight and wisdom in increasing our
funding, and the willingness to build into the future.
We are also grateful to a supportive city staff, particularly the Public Works Department, Street
Department, Traffic, Community Relations, Police, and Economic Development. The people
representing these various areas are top notch.
WE AGAIN THANK YOU-- FOR YOUR CONTINUED SUPPORT
IN THIS PARTNERSHIP
DOWNTOWN LODI BUSINESS PARTNERSHIP
4 WEST PINE STREET
P.O. BOX 1565
LODI, CALIFORNIA 95241-1565
PHONE: (2091369.8052
FAX: (209) 369.8053
EMAIL Ap@mind*ring.can
MISSION STATEMENT
DOWNTOWN LODI BUSINESS PARTNERSHIP
The Downtown Lodi Business Partnership is a non-profit corporation,
comprised of businesses that make up the Downtown business community.
The main goal is to encourage growth and prosperity in the Downtown
Community Shopping Center of Lodi and to maintain its economic health on an
ongoing basis. This will be accomplished by;
• Encouraging development of new businesses while retaining and
revitalizing existing businesses
• Promoting retail activity by creating and maintaining a quality
environment through coordinated advertising and Downtown events
• Serving as an advocate for Downtown businesses in dealing with local
government, maintenance projects, the media and the general public
MISSION STATEMENT ACCOMPLISHMENTS
How have we done?
Encouraging development of new businesses while retaining and revitalizing existing
businesses:
❖ Through our Economic Development Committee, and an excellent working
relationship of the DLBP's Executive Director with the City's Economic
Development Director (EDD), we continue to add new businesses to the
Downtown core. So far this year there have been 9 new businesses opened since
the first of the year with several in the planning stages. We have helped
facilitate their transition into the area. We have worked with the EDD by
referring new prospective business owners and recommending the continuance
and expansion of the facade assistance program and other financial incentives.
•S Our cooperative advertising program and retail promotions--i.e. Easter Bunny,
Halloween, See's Candy, etc. ---have provided the small retailer with marketing
programs that could not be accomplished on their own. In addition, as mentioned
else where in this report, we are developing a special Tab/insert paper that is
exclusive for the Downtown. Larger retailers have also benefited from these
programs.
Promoting retail activity by creating and maintaining a quality environment through
coordinated advertising and Downtown events:
❖ We have improved the downtown environment by working cooperatively with the
City by obtaining funding and executing the School Street tree lighting,
expanding the Downtown Banner program, street cleaning, and police patrol
programs.
❖ Our events account for about 75% of our marketing effort and have grown over
the last three years. In the year 2002, we have attracted over 50,000 people to
the downtown area with our Downtown Lodi Live—"Family Faith Festival"
and our Farmers Market and Festival drawing record numbers for the
season. In 2000 we attracted over 90,000 people to our "Community Shopping
Center" with events such as the Parade of Lights, Kiddie Parade, Farmers Market,
and other promotional events. With these events yet to happen this year, we are
well on our way to attracting over 100,000 to our Downtown.
NV
DOWNTOWN LODI BUSINESS PARTNERSHIP
4 WEST PINE STREEI
Kro.
P.O. BOX 1565
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LODI. CALIFORNIA 95241-1565
DOWNTOWN
LO
PHONE: (209) 369.8052
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FAX: (209) 369.8053
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d%p@P indgx*.mm
MISSION STATEMENT ACCOMPLISHMENTS
How have we done?
Encouraging development of new businesses while retaining and revitalizing existing
businesses:
❖ Through our Economic Development Committee, and an excellent working
relationship of the DLBP's Executive Director with the City's Economic
Development Director (EDD), we continue to add new businesses to the
Downtown core. So far this year there have been 9 new businesses opened since
the first of the year with several in the planning stages. We have helped
facilitate their transition into the area. We have worked with the EDD by
referring new prospective business owners and recommending the continuance
and expansion of the facade assistance program and other financial incentives.
•S Our cooperative advertising program and retail promotions--i.e. Easter Bunny,
Halloween, See's Candy, etc. ---have provided the small retailer with marketing
programs that could not be accomplished on their own. In addition, as mentioned
else where in this report, we are developing a special Tab/insert paper that is
exclusive for the Downtown. Larger retailers have also benefited from these
programs.
Promoting retail activity by creating and maintaining a quality environment through
coordinated advertising and Downtown events:
❖ We have improved the downtown environment by working cooperatively with the
City by obtaining funding and executing the School Street tree lighting,
expanding the Downtown Banner program, street cleaning, and police patrol
programs.
❖ Our events account for about 75% of our marketing effort and have grown over
the last three years. In the year 2002, we have attracted over 50,000 people to
the downtown area with our Downtown Lodi Live—"Family Faith Festival"
and our Farmers Market and Festival drawing record numbers for the
season. In 2000 we attracted over 90,000 people to our "Community Shopping
Center" with events such as the Parade of Lights, Kiddie Parade, Farmers Market,
and other promotional events. With these events yet to happen this year, we are
well on our way to attracting over 100,000 to our Downtown.
o The Farmers Market & Festival is attracting record numbers of people
everyThursday night. Our average attendance has gone from 1,500 in
1999 to over 2,700 in 2002. We have had three nights this season where
we attracted over 5,000 people. The addition of the Beer and Wine
Garden, featuring our weekly entertainment, has become a community
attraction.
o The Downtown Lodi Live ---Family Faith Festival was a first for a
business area and the faith based community to do a collaborative effort to
promote a business district as a place for the family to gather in a safe and
wholesome environment. It was estimated that between 8-12 thousand
people attended the event.
Serving as an advocate for Downtown businesses in dealing with local government,
maintenance projects, the media, and the general public.
❖ Parking continues to be a main issues for many merchants. The parking
committee, with its representatives from business, city staff, and the DLBP's
Executive Director, have guided the solutions for a very complex, emotional
situation, to the best resolution possible.
❖ We have advocated for other changes, besides parking, on issues such as transient
people problems, the moving of the Salvation Army, skate boarding, and other
daily situations that confront any shopping area in general, and the Downtown
specifically.
❖ Our office currently fields over 435 call per month, 80% of which come from the
public, regarding events, parking permits ---which we help administer ---business
complaints, business successes, requests for assistance on parking.
4 We continue to work with the city to improve the directional signage for people
coming from out of town.
While we are very proud of these accomplishments, we will continue to improve on each
situation as opportunities present themselves. This next year promises to be very
exciting ---adding new events and programs, while improving and expending all existing
programs.
This is a great example of a governmental, privet business connection ----that
accomplishes so much, at an affordable price. We trust that this partnership will continue
to grow and prosper!
311 W17-1-
DOWNTOWN LODI BUSINESS PARTNERSHIP
'
A
4 WEST PINE STREET
P.O. BOX 1565
ry;
Y�aTM:
LODI, CALIFORNIA 95241.1565
DOWNTOWN
PHONE -1209)369.8052
'11LO D I r
FAX: J2091 369.8053
I • s ses r
EMAIL: dlhp0mindspring.com
o The Farmers Market & Festival is attracting record numbers of people
everyThursday night. Our average attendance has gone from 1,500 in
1999 to over 2,700 in 2002. We have had three nights this season where
we attracted over 5,000 people. The addition of the Beer and Wine
Garden, featuring our weekly entertainment, has become a community
attraction.
o The Downtown Lodi Live ---Family Faith Festival was a first for a
business area and the faith based community to do a collaborative effort to
promote a business district as a place for the family to gather in a safe and
wholesome environment. It was estimated that between 8-12 thousand
people attended the event.
Serving as an advocate for Downtown businesses in dealing with local government,
maintenance projects, the media, and the general public.
❖ Parking continues to be a main issues for many merchants. The parking
committee, with its representatives from business, city staff, and the DLBP's
Executive Director, have guided the solutions for a very complex, emotional
situation, to the best resolution possible.
❖ We have advocated for other changes, besides parking, on issues such as transient
people problems, the moving of the Salvation Army, skate boarding, and other
daily situations that confront any shopping area in general, and the Downtown
specifically.
❖ Our office currently fields over 435 call per month, 80% of which come from the
public, regarding events, parking permits ---which we help administer ---business
complaints, business successes, requests for assistance on parking.
4 We continue to work with the city to improve the directional signage for people
coming from out of town.
While we are very proud of these accomplishments, we will continue to improve on each
situation as opportunities present themselves. This next year promises to be very
exciting ---adding new events and programs, while improving and expending all existing
programs.
This is a great example of a governmental, privet business connection ----that
accomplishes so much, at an affordable price. We trust that this partnership will continue
to grow and prosper!
DOWNTOWN LODI BUSINESS PARTNERSHIP
4 WEST PINE STREET
P.O, BOX 1565
LORI, CALIFORNIA 95241.1565
NONE: (209) 369,0052
FAX: (209) 369.8053
EMIL dIbp@mindWing.cwn
Exhibit A
Schedule of Activities for 2002 & 2003
❖ January --Cooperative advertising--See's Candy
❖
February --- See's Candy --Downtown Lodi Live Event
❖ March ---Street Painting & Art Festival ---Cooperative advertising--See's Candy ---
Downtown Lodi Auto Show & Festival
❖
April --- See's Candy, Downtown Lodi Live—"Field & Fair Days "---Easter promotion
w/Easter Bunny
❖ May--See's Candy, Cooperative advertising ---Downtown Lodi Live Mini event on
Saturday afternoon & Evening ---Black tie Event--FARNERS MARKET BEGINS.
❖ June ---Farmers Market—Downtown Lodi Live -"School Street Wine Stroll "
❖ July ---Farmers Market Downtown Lodi Live— 2"d annual "Family Faith Festival"
•S August ----Farmers Market ----Downtown Lodi Live ---Street Dancing & Festival
❖ September -- Farmers Market ---Main Downtown Lodi Live ---Kiddie Parade
❖ October ---Halloween Festival--See's Candy Begins Downtown Lodi Live—
"October Fest"
❖ November --Street Decorating & lighting--See's Candy
0 December ---Parade of Lights—Santa Walking the Street--See's Candy-- 2"a Annual
Downtown Lodi Live—"A Dickens Christmas In Lodi"
WHAT'S IN STORE FOR THE FUTURE
• Introduce more Downtown Lodi Live events—Make Downtown Lodi the Entertainment
Mecca for the valley
• Continue to build a collaborative relationship with the City Council—Keep our
Partnership focused and fresh
• More collaborative events with organizations such as the Lodi Visitors and Convention
Bureau, Lodi Chamber of Commerce, The Boys & Girls Club, Lodi House, and similar
organizations
• Expand the boundaries of the Business Improvement District by 2003/2004
• Outreach to the general community, and expand major corporate sponsorship interest in
events and other participation in the "Community Shopping Center"
• Review and update the Assessment Fee Schedule by for the assessment year of 2004 to
better reflect the membership benefits, and equitable fee structure
• Expand our volunteer base for the Downtown Events by reaching into the community
• Develop additional strategies with the City Staff for better programs in the following
areas ----directional signage for the Downtown, creative parking solutions and
management including seven day a week parking enforcement, Economic Development,
management and commercial use of the new parking structure, and billing/collections
• Develop and submit a 5 year plan for the Downtown by September 2003
'
DOWNTOWN LODI BUSINESS PARTNERSHIP
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4 WEST PINE STREET
z"'
P.O. BOX 1565
N
LODI, CALIFORNIA 95241.1565
DOWNTOWN B `
PHONE: 1209) 369.8052
LODI
FAX: (209) 369.8053
EMAIL d16p@mindspring.Fam
11'f (NF F
WHAT'S IN STORE FOR THE FUTURE
• Introduce more Downtown Lodi Live events—Make Downtown Lodi the Entertainment
Mecca for the valley
• Continue to build a collaborative relationship with the City Council—Keep our
Partnership focused and fresh
• More collaborative events with organizations such as the Lodi Visitors and Convention
Bureau, Lodi Chamber of Commerce, The Boys & Girls Club, Lodi House, and similar
organizations
• Expand the boundaries of the Business Improvement District by 2003/2004
• Outreach to the general community, and expand major corporate sponsorship interest in
events and other participation in the "Community Shopping Center"
• Review and update the Assessment Fee Schedule by for the assessment year of 2004 to
better reflect the membership benefits, and equitable fee structure
• Expand our volunteer base for the Downtown Events by reaching into the community
• Develop additional strategies with the City Staff for better programs in the following
areas ----directional signage for the Downtown, creative parking solutions and
management including seven day a week parking enforcement, Economic Development,
management and commercial use of the new parking structure, and billing/collections
• Develop and submit a 5 year plan for the Downtown by September 2003
EXHIBIT C
Downtown Lodi Business Pa'tnemhlp
Benefit Fee Schedule
ZONE A
ZONE B
Retailers and $200. (1-3 emp.) $100.
Restaurants $300. (4-6 emp.) $150.
$400. (7 + emp.) $200.
Service $150.
Businesses
...
Professional $100.
Business '
Financial $500.
Institutions
$ 75.
$ 50
Note: Retail and restaurant businesses will be charged on size which will
determined by the number of employees, either full-time or the equivalent
made up of multiples of part-time employees.
Business type definitions:
4- .
Retail and Restaurant Businesses that buy and resell goods, examples an
clothing stores, shoe stores, office supplies as well as businesses that SM
prepared foods and drinks.
Servlce Businesses: Businesses that sell services. Examples are beauty and
barber shops, repair shops, lodging, most automotiv"riented bu*wssss,
entertainment businesses such as theaters, etc.
Professional Businesses: Includes Architects, Engineers, Attorneys, Dentist,
Doctors, Accountants, Optometrists, Realtors. Insurance Offices, Motlpapa
Brokers and most other businesses that require advanced and/or
specialized licenses and/or advanced academic degrees.
Financial Institutions: Includes banking and savings and loan institutions as
well as credit unions, etc.
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DOWNTOWN LODI BUSINESS PARTNE(tSNIP
-° BUSINESS 1 PROVEMENT AREA MAP
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EXHIBIT
L I ft-vxq*tne.
...t6►earoynaof firesfvtl roastedcAzstftuts
dancing tIvrou IA. tfva crisp winter air,
tntulling witA, tIve laulf ter of children as
t4z, run to greet dt' Saint Nick,...
... caroters' voices
enckxnting ever� ear
tr4l Pass �� as tkel
stroll tfvc bustling
�i.olida� sidewalks...
...t6►.ousands of sro??ers multing
around tAe Downtown, looking for
tkxt one perfect qi ft...
...a season of s6i.aring and c�i.a.ryn,
rain iniscent o f a tisn,etess tate tote
1� Gkartes Dickens...
RI ealize,..
Downtown Lodi Dickens Faire
s�------------------------------------ Ca
TI
he holiday shopping season has great potential to bring many gift -
buying customers to your store. Shoppers have so many reasons to make
their holiday purchases downtown, and your store is one of those reasons. With
the addition of the Lodi Station Parking Garage, consumers can find ample
parking, and make their shopping excursions longer.
Knowing what possibilities lay ahead, the DLBP is determined to increase
downtown shopping traffic by introducing a fantastic holiday event; The
Downtown Lodi Dickens Faire.
Downtown Lodi is an inviting and charming place to spend time, so why
not add to that charm during the holidays by bringing the warmth, style and
ambience of a Charles Dickens inspired Victorian Christmas? From Thursday,
December 12th to Saturday, December 14th, our downtown will be populated by
performers wearing authentic Victorian -era attire. The streets will also be
decorated in a festive manner and illuminated to match the spirit of the season.
There will be carriage rides, chestnut vendors and a variety of entertainment
venues. There will also be customers and plenty of opportunity for you to draw
them into your store.
Downtown merchants need to join in the
celebration, extending their store hours, and
dressing in the Victorian style to serve their
customers. Costumes will be provided on a first-
come, first -serve basis.
Along with the performers, there will also be
items such as wreath carts, cider carts, chestnut
carts, mistletoe carts, carolers, musicians, queens
court parade, skating rink and many other events!
Each night will be highlighted by a main
event. The Fair will be concluded on the fourth night with the stunning spectacle
of the lighting of the 30 -foot Christmas tree.
Please read on for a schedule of daily and nightly events, including a
children s theatre event.
We are in the planning stages of this new annual event and would appreciate your input.
EO----------------------------------- Ca
Schedule of Events
to
Thursday, December 12th
All Day Activities (3pm to 9pm)
Ice rink and skate rental
Horse and carriage rides
Street Vendors
Wreath Cart
Cider, Tea, Hot Cocoa Cart
Chestnut Cart
Mistletoe Cart
Turkey leg Cart
Gift Wrapping Station
Street Entertainment
Christmas Carolers
Blue Moon Singers
Father Christmas and Holly Berry
Juggler
Dickens Characters
Stanislaus Players
Street Artists
Other venues possible
ca
DThursday, December 12th
Main Events
E0-------------------------- Ca
propvv4ZVming &tivitses
(fpm. to qpm.)
Et (pre -5014 ticket event)
An Englisk-sts)te progressive #nnerurved
all participating restXUrants. Tke
meal wat h t0ppe4 off at tke *Fotet Lodi.
Tke evening's festivities will inclu4e
selections frofn. local wisseries an4 tkeatre
entertainment. Tke entertainment will
range evers'wkere fro - comedies, satires,
and ms7sic. t0 a performance;' 1 Dickens
Aztor geo f fres) #anis o f tke Lom(on
Dickens Tkeatre
93 ------------------------------------ Ca
Schedule of Events (coned.)
to------------------------------------ Ca
Friday, December 13th
All Day Activities (3pm to 9pm)
Ice rink and skate rental
Horse and carriage rides
Street Vendors
Wreath Cart
Cider, Tea, Hot Cocoa Cart
Chestnut Cart
Mistletoe Cart
Turkey leg Cart
Gift Wrapping Station
F ridgy, December 13th
Main Events
so----------------- ------- ---- Cha
proposed Zvenin9 Activitie9
(fpm to qpm.)
ppb N;Ttt (pre -sold ticket event)
An kM d'ocurves and rine stroll ,gilt
commence tk.e eveni"I's festivities, and
t "W include w trx<itiP*W Zn9ti3k. pub
and tkea-tre entertainment. 7"ke
Street Entertainment entertainment wilt include a B ax4ar5k.op
Christmas Carolers �t-cartel.
Blue Moon Singers
Father Christmas and Holly Berry
Juggler
Dickens Characters
Living Nativity Scene
Hand bell Choir
Street Artists
Stanislaus Players
Other venues possible
FO---------------------------------- Ca
Schedule of Events (cont'd-)
ro------------------------------------ Ca
Saturday, December 14th
All Day Activities (12pm to 9m)
Ice rink and skate rental
Horse and carriage rides
Street Vendors
Wreath Cart
Cider, Tea, Hot Cocoa Cart
Chestnut Cart
Mistletoe Cart
Turkey leg Cart
Gift Wrapping Station
Street Entertainment
Christmas Carolers
Blue Moon Singers
Father Christmas and Holly Berry
juggler
Santa Claus Sittings
Dickens Characters
Delta Dickens Carolers
Stanislaus Players
Other venues possible
Saturday, December 14th
Main Events
to---------------------------- Ca
f roposed Morning $vent
00am tv fzpf-)
Gl�ai ,x's Tkeatrt
T!u 4oias,.tow. . Tkeatre "It k.ost an(provge
free entertainment for ckit4mn from ales f-f.L.
This Witt lige parents some free skoppinl time.
Local ckumckes will pair witk tke PL$f to
provi t ckitdcare for tkis event.
so---------------------------- CR
froposed MigXj went
(rpm tv3pm)
Z"Lisk "k TPA
Tke Lo i #otet Ballroom. or 7U Menet will kost
a proper #ilk Tea "tk au tke amtnities ant
entertainment. Tke forecastu4 atten0--ce for
tkis event is M.
so---------------------------- Ca
propm4Eveni" Activities
071n to qpm.)
dub Y( t 1pre.-sot<ticket event)
An km 4'ermN No an4 rine stroll wilt
CVft ence tke evuvi nl's festivities, ansa
Witt irticttre�e C�ev f fre� Farris.
so---------------------------- ca
fropos (T -venial (vent
(rm. to tpm)
falling oftfeLaxtem
Tke PAs" o f tke La ntem b isujs tke
cvwnvnit� together in a casu4te Lilktinl unite
ce ahlfte. There W Ut h a Live Nativite scene..
Tke event +vitt conclude "tk the ll lktinl o f
tke 3D foot a fVnStm as tree.
so------------------------------------ Ca
Gift Wrapping & See- s Booth
.%) ------------------------------------ CR
When the gifts are chosen and the shopping is done, where does the visitor to the
Downtown Lodi Dickens Faire turn for their gift wrapping needs? For that
added touch of elegance and flair, they stop by the Dickens Faire Gift Wrapping
Station.
The feeling of the Faire will remain with the patrons of the Gift Wrapping
Station. Each time they look upon that unique gift, nestled under the tree among
the others, they will be reminded of the warmth of Downtown Lodi and this
special time of year.
While the gifts are uniquely wrapped and adorned by the artists attending the
station, patrons can do some extra shopping at the See's Candy Booth that
resides with the Gift Wrapping Station. Nothing completes a holiday celebration
like See's candy, and there will be plenty of varieties on hand.
Merchant Signup Form
to------------------------------------ Ca
Please take a moment to fill out the following form. Your participation in
this event will help strengthen it and make it even more successful.
❑Yes, my business will participate in the Downtown Lodi Dickens Faire.
Name of Business:
Owner/Operator:
Event Contact:
so ------------------ CA
Store Hours.
[3 Yes, I am willing to extend my store hours to 8 or 9pm for this event.
[]No, I am not willing to extend my store hours.
Will you and your employees participate by dressing in Victorian -era clothing?
❑ Yes, I will. ❑ Yes, my employees will.
❑ No, I will not. ❑ No, my employees will not.
For purposes of estimating the total number needed, please tell us how many
employees you have (including yourself):
Number female:
Number male:
13 Yes, I would like to serve food and/or beverages in my store during the event.
Participation Levels
fo----------------- ----- CA
Please sign me up at the following financial commitment level:
❑ I cannot contribute, but I will participate.
❑ $50.00 ❑ $100.00 ❑ $200.00
❑ $75.00 ❑ $150.00 ❑ $500.00
Financial participation will contribute to the ice rink, entertainers, vendors
and individual events.
Please make checks payable to Downtown Lodi Business Partnership
Signature: _
Print name:
Date:
Return signup form to the DLBP office with payment no tater than October 31st, 2002.
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• 11�
This game piece lists all of the questions and the
participating merchants where the answer can be
found. Your goal is to answer all of the questions
and enter your completed game piece to have the
opportunity to win one of 30 THANKSGIVING
TURKEYS or THE GRAND PRIZE: a 3 Day12
night trip at Caesar's las Vegas!
Once you write the "correct" answer osted
In that atorel on your game piece, have an em-
ployee of that store initial your answer, then
you're off to your next store.
When you have completed at least 15 answers,
please drop off the completed card at one of the
following locations: Lodi Sporting Goods, Valley
Paint or the Downtown Lodi Business Partner-
ship office. All entries must be submitted by 5A0
PM, November 22, 2002. Winners will be con-
tacted on Monday, November 25, 2002.
TNrIE TO BEGIN THE
'5f:*AVE GIER M914TI
EXTRA:
Please fill out
our survey
(on the back
of this game
piece) and
your name
may be drawn
to receive a
basket of
See's Candy.
If you have
any ques-
tions, please call 209-369-8052 or check our web-
site at www.downtownlodi.com.
• •
QUESTIONS: 9 • •What dont you take any of?
• (Lasting impressions)
1. Name two things that are Inside an official Wilson
NFL football? (Lodi Sporting Goods)' 11
10. What was our building origi-
nally intended for, when it was
2. Dobler's Ski Cottage is how many miles from built? (V she & Branches) Ah "At
Bear Valley Ski Resort? (Dobler's Ski Cottage)
3. Why did we name our store Nana's Attic?
(Nana s Attic)
4. How did Zoop-A-Loop get it's name? (loop -A-
5. Roll me and I lose my skin.
What am I? (Lodi Cooks)
6. There is a map of what
country hanging in the
back of the store?
(Tom's Used Books)
AAil st,,Rlla�+lt:�'". CClKs w
4t" tiles#a
7. In New York, one pound of coffee was worth as
much as 4 acres of land. What year was it?
(Tillie's Coffee Tea etc.)
8. What year did we open our shop? And what
items do we specialize in? (Jan's Sweet Treasures)
11. We have a reproduction of a famous landmark
in our office, what is it's name and where in
the world is it originally located? (L&L Travel)
12. What artist and what year did the Federal Duck
StamR print originate? (Tealbrook Gallery)
13. Whd makes their clothing with the Australian
crystals? (Christensen's Fashions)
14. Where would you find a Contera Water
Purifier in the House of Iron? (House of Iron)
15. How many times a year is there a 50% OFF
sale? (The Clothes Closet)
16. What year was.Daniger Furniture established?
(Daniger Furniture)
17. What•montd ear did Shea s Sonshine
Y
Nutrition Center open in downtown Lodi?
(Sheri's Sonshine Nutrition Center)
18. Who offers unlimited talk time -minutes within
your home area 24 hours, 7 days a week?
(Taiktime Wireless)
19. What is a cutaway? (Tuxedo's of Lodi)
29. What did Henry Gussman invent in 1909?
(Security Lock & Key Service)
• 30. What is the carat weight of the Culligan I,
• pear-shaped diamond, also known as the Star of
Africa? Qohn Boreili jewelers)
20. What's a Muffuletta? (Gq Go's Panini Grill &
Ice Cream) . '
21. Who invented Latex paint? What year? (Valley
Paint)
22. What cartoon strip do we have a carpet rack
named after? (Gienger Floor Covering)
23. How many dealers do we have in our down-
stairs? (Secondhand Rose)
24. A bee often produces me. My flavor is quite
simple, but smells very unique. I also fit the
season. (211luminate)
25. Besides blue, what color is sapphire? (Danz
jewelers)
26. How many flavors of salt water taffy are avail-
able? (Cafe Yogurt and Sweets Co.)
27. What is a Ritz Stick? (Burton's Shoes)
28. What year did Cottage Bakery Open'?
• Downtown Lodi Business Partnership Survev
e Metp us Improve Downtown Lodi by answering the following questions.
What do you shop form Downtown Lod l
' Whet dont you shop for in Downtown Lodr? why?
• What stores would you IIW to see In Downtown Lod?
• Whet lmpowment world like to see in Downtown Lod?
Employea and family members of employees or store ow cert
we not ellple.
NAME:
M ass-
c ty, Sift 21pi
Telephone
Please drop this off at either Lodi
Sporting Goods, Valley Paint or the
Downtown Lodi Business
Partnership ofike
H
•••• • DOWNTOWN
TV LODI IRW
Downtown Lodi Business Partnership
Proposed Budget
July 2002 through Julro 20W
rrK.> v.�-- - •I -
j
oP. E,Jv.n.a: 8.507 ,as0 10.094 7.840 7,54D ,3+6 ,..w ,.uw •O.Tao ,.za0 ,,000 ,,0w :�.ao 69,SDa
EvaMa Ea aea: 20.907 21.172 30,187 20,600 27,096 19.720 15,095 11.096 -.,046 12.696 11,945 14,676 "3.900
ITWW PMHll9ing. 72ASOAD _
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Teal EM.ft(.—M : 7035546
roM tjoslua and PaM91s . 7,700.09
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9.000
Downtown Lodi Business Partnership
Proposed Budget
July 20M through ju..2M
.:MW3 _ -def I. -Proms 5". .—.& SAN. P N MI F" -....'9
U,. UL ". O d sst' O &,. 0.1' 0- 1 m .M 11.1��+w��mo0
q
Downtown Lodi Business paRnershiP
f Proposed Budget
4? _ JUIY 2M through June 7000
WI R.d,n I.-P-Jb-+b Nariweh 5,742 3:14 %1 p 3
j
5-7
Wly .1 , Tri at.,
1�
3 � L � � � E � � z L • Z •
Downtown Lodi Business partnership
Proposed Budget
July 2002throuah June 20M
. �_xs 0,=a� t.Amau ri..n M�+,at t'.w �:w eai rix � •••
61- i a*d
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Downtown Lodi Business partnership
Proposed Budge
MY 2002 through June 2M
...A
RESOLUTION NO. 2002-240
A RESOLUTION OF INTENTION TO LEVY ANNUAL
ASSESSMENT FOR DOWNTOWN LODI BUSINESS
IMPROVEMENT AREA NO. 1, ESTABLISHING PUBLIC
HEARING DATE, AND RECEIVING ANNUAL REPORT
WHEREAS, Downtown Lodi Business Improvement Area No. 1 was established December 17,
1997 by Council adoption of Ordinance No. 1654; and
WHEREAS, the Annual Report as required by Streets & Highways Code, §36533 has been
submitted to the Council by the Board of Directors of said improvement area.
NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and find
as follows:
1. Receive the Annual Report as submitted, said Report being on file with the City Clerk.
2. Establishes December 18, 2002 in the City Council Chambers, at Carnegie Forum, 305
West Pine Street, Lodi, California at 7:00 p.m., or soon thereafter as possible, as the
date, place, and time to hold the public hearing required by Streets and Highway Code
§36534.
3. It is the intention of the City Council to levy and collect assessments within the parking
and business improvement area for calendar year 2003 (the Area's fiscal year).
4. The boundaries of the entire area to be included in the Area, and the boundaries of each
separate benefit zone within the area, are set forth in the Map, Exhibit A, incorporated
herein by reference. A true and correct copy of the map is on file with the City Clerk of
the City of Lodi.
5. The types of improvements and activities proposed to be funded by the levy of
assessments on business in the Area are in Exhibit B hereto and incorporated by
reference.
6. At the time of the public hearing, written and oral protests may be made. The form and
manner of protests shall comply with Streets & Highways Code §§36524 and 36525.
Dated: November 20, 2002
I hereby certify that the foregoing is a true and correct copy of Resolution No. 2002-240, which
was duly and regularly passed and adopted by the City Council of the City of Lodi in a regular meeting
held November 20, 2002 by the following vote:
AYES: COUNCIL MEMBERS — Hitchcock, Howard, Land, Nakanishi, and Mayor Pennino
NOES: COUNCIL MEMBERS — None
ABSENT: COUNCIL MEMBERS — None
ABSTAIN: COUNCIL MEMBERS — None
SUSAN J. BLACKSTON
City Clerk
2002-240
joy 4 364
ro a• -
214 in b
n. !1
71.
w ' l00 70• 71. ]1 1 ■
IN )es
'
i. mo
ocusk St. l
in
130
117
33
e
a
I =id"■ i
IF
flyl:
csinul -,
DOWNTOWN LODI L'USINLSS PARMRSUIP
BUSINESS IMPROVEMENT AREA MAP
EXH I EB iT
Downtown Lodi Business Partnership
Benefit Fee Schedule
ZONE A ZONE B
Retailers and $200. (1-3 amp.) $100•
Restaurants $300. (4-6 amp:) $150•
$400 (7 + amp.) $200.
Service $150. $ 75.
Businesses
Professional $100. $ 50.
Business '
Financial $500. $500.
Institutions
Note: Retail and restaurant businesses will be charged on size which wW
determined by the number of employees, either full-time or the equivalent
made up of multiples of part-time employees.
Business type definitions:
Betail and Restaurant: Businesses that buy and resell goods, examples am
clothing stores, shoe stores, office supplies as well as businesses that No
prepared foods and drinks.
Service Businesses: Businesses that sell services. Examples are beauty and
barber shops, repair shops. lodging, most automotive -oriented businesses,
entertainment businesses such as theaters, etc.
Professional Buslnesses: Includes Architects, Engineers. Attorneys, Dentists.
Doctors. Accountants, Optometrists, Realtors, Insurance Offices, Mortgage
Brokers. and most other businesses that require advanced and/or
specialized licenses and/or advanced academic degrees:
Financial Institutions: Includes banking and savings and ban institutions as
well as credit unions, etc.
EXHIBIT B
Schedule of Activities for 2002 & 2003
❖ January ---Cooperative advertising --- See's Candy
❖ February---See's Candy ---Downtown Lodi Live Event
❖ March ---Street Painting & Art Festival ---Cooperative advertising—See's Candy ---
Downtown Lodi Auto Show & Festival
❖ April --- See's Candy, Downtown Lodi Live—"Field & Fair Days "---Easter promotion
w/Easter Bunny
❖ May---See's Candy, Cooperative advertising ---Downtown Lodi Live Mini event on
Saturday afternoon & Evening ---Black tie Event ---FARMERS MARKET BEGINS.
❖ June ---Farmers Market Downtown Lodi Live— "School Street Wine Stroll "
❖ July ---Farmers Market Downtown Lodi Live— 2"d annual 'Family Faith Festival "
August --Farmers Market ----Downtown Lodi Live ---Street Dancing & Festival
•: September --- Farmers Mantel ---Main Downtown Lodi Live --Kiddie Parade
❖ October ---Halloween Festival--See's Candy Begins Downtown Lodi Live—
"October Fest "
❖ November ---Street Decorating & lighting---See's Candy
❖
December --Parade of Lights --Santa Walking the Street--See's Candy-- 2'"I Annual
Downtown Lodi Live—"A Dickens Christmas In Lodi"
DOWNTOWN LODI BUSINESS PARTNERSHIP
4 WEST PINE STREET
P.O. BOX 1565
LODI, (AIIFORNIA 95241-1565
DOWNTOWN
PHONE (209)369.5052
l
FAX: (209)369.6053
EMI: "MhApdnB.can
��•� �u rare re•rt'
Schedule of Activities for 2002 & 2003
❖ January ---Cooperative advertising --- See's Candy
❖ February---See's Candy ---Downtown Lodi Live Event
❖ March ---Street Painting & Art Festival ---Cooperative advertising—See's Candy ---
Downtown Lodi Auto Show & Festival
❖ April --- See's Candy, Downtown Lodi Live—"Field & Fair Days "---Easter promotion
w/Easter Bunny
❖ May---See's Candy, Cooperative advertising ---Downtown Lodi Live Mini event on
Saturday afternoon & Evening ---Black tie Event ---FARMERS MARKET BEGINS.
❖ June ---Farmers Market Downtown Lodi Live— "School Street Wine Stroll "
❖ July ---Farmers Market Downtown Lodi Live— 2"d annual 'Family Faith Festival "
August --Farmers Market ----Downtown Lodi Live ---Street Dancing & Festival
•: September --- Farmers Mantel ---Main Downtown Lodi Live --Kiddie Parade
❖ October ---Halloween Festival--See's Candy Begins Downtown Lodi Live—
"October Fest "
❖ November ---Street Decorating & lighting---See's Candy
❖
December --Parade of Lights --Santa Walking the Street--See's Candy-- 2'"I Annual
Downtown Lodi Live—"A Dickens Christmas In Lodi"
Please immediately confirm receipt
of this fax by calling 333-6702
CITY OF LODI
P.O. BOX 3006
LODI, CALIFORNIA 95241-1910
ADVERTISING INSTRUCTIONS
SUBJECT: RESOLUTION OF INTENTION TO LEVY THE ANNUAL ASSESSMENT FOR
DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1, ESTABLISHING
PUBLIC HEARING DATE, AND RECEIVING ANNUAL REPORT
PUBLISH DATE: SATURDAY, NOVEMBER 23, 2002
TEAR SHEETS WANTED: Three (3) please
SEND AFFIDAVIT AND BILL TO: SUSAN BLACKSTON, CITY CLERK
City of Lodi
P.O. Box 3006
Lodi, CA 95241-1910
DATED: Thursday, November 21, 2002
ORDERED BY:
JACQUELINE L. TAYLOR
DEPUTY CITY CLERK
Sentinel at 369-1084 at
Phoned to confirm receip
formsladvins.doc
PATRICIA OCHOA
ADMINISTRATIVE CLERK
JENNIFER M. PERRIN
DEPUTY CITY CLERK
is
I.
A HESOLU I ION OF IN I ENI'ION IO LEVY
ANNUAL ASSESSMENT FOR DOWN-
TOWN LODI BUSINESS IMPROVEMENT
AREA NO. 1, ESTABLISHING PUBLIC
HEARING DATE, AND RECEIVING
ANNUALREPORT
WHEREAS, Downtown Lodi Business
improvement Area No. 1 was established
December 17. 1897 by Council adoption of
Ordinance No. 1654: and
WHEREAS, the Annual Report as
required by Streets & Highways Code,
§361533 has, been submitted to the Councl
by the Board of Directors of said
Improvement area as follows:
NOW. THEREFORE, the City Council or
the City of Lodi does hereby resolve, deter-
mine, and find as "Iowa:
I . Receive the Annual Report as submitted,
said Report being -on life with the City Clerk.
2.Eslablishes December 16, 20021n the City
Council Chambers, at Carnegie Forum. 305
West Pine Street, Lodi, California al 7:00
p.m., or soon thereafter as possible, as the
date, place. and time to hold the public hear-
ing tequired by Street and Highway Code
§36534.
3.11 Is the intention of the City Council to levy
and collect assessments within the parking
and business improvement area for calendar
year 2003 (the Area's Oscal year).
4. The boundaries of the entire area to be
Included In the Area, and the boundaries of
each separate benerd zone within the area,
are set forth In the Map. Exhibit A, Incorpo-
rated herein by reference. A true and correct
copy of the map Is on Fite with Die City Clerk
of the City of Lodi.
5. The types of Improvements and activities
proposed to be funded by the levy of
assessments on business in the Area are M
Exhibit B hereto and krcorporeled by reler-
ence. .
S. At the time of the public hearing, written
and oral prolesle may be made. The form
and manner of protests shelf Comply with
Streets & Highways Code §§36524 and
36525.
Doled. November 20.2002
EXHIBITS A & B AND FURTHER INFOR.
MATION REGARDING THIS MATTER MAY
BE OBTAINED IN THE OFFICE OF THE
CITY MANAGERIECONOMIO DEVELOP-
MENT, 221 W. PINE ST. LODI.
Anyone wishing to be heard on the Issue
may appear before Ilre City Council at the
time of the public hearing.Written state.
ments may be Illed with IM City Clerk, 221
W. Pine St., 2nd Ilea, Lodi, at any Uma prior
to the hearing scheduled hereto, and oral
statements may be.. at sold hearing.
All proceedings before the City Council are
conducted lin EnaNsh. The CUv or Lodi does
ad, it shell be the responsibility of Ute person
needing one.
If you chopenge the proposed action M court.
you may be Urnlled to raising only those
Mims you or someone else raised at the
public herring described In hots notice. or M
written correspondence delivered to the Cily
Clerktaly Council al, or prior to, line public
hearing.
Nov. 23, 2002 11 —4954