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COUNCIL COMMUNICATION
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AGENDA TITLE: Modification of Chamber of Commerce Agreement Regarding Downtown Street Faire
MEETING DATE: August 20, 1997
PREPARED BY: Public Works Director
RECOMMENDED ACTION: That the City Council authorize the City Manager to execute a revised
agreement with the Lodi District Chamber of Commerce expanding the
location of the Street Faire and other minor changes.
BACKGROUND INFORMATION: The Lodi District Chamber of Commerce operates a Street Faire in
downtown Lodi twice a year under the terms of an agreement originally
approved by the City Council in 1993. The agreement specifies the
times and locations of streets which are allowed to be closed. In general,
the location is on School Street between Lodi Avenue and Lockeford Street and portions of the adjacent side
streets, and the closure is from Saturday night through Sunday on the first weekends of May and October. Due to
the Downtown Revitalization Project, a temporary relocation of the Faire to Church Street in 1997 was approved
by the Council. The Faire brings in over 500 vendors and the event is attended by thousands of people.
The Faire has become a victim of its success and regularly turns away vendors. The Chamber of Commerce
has requested that additional street space be approved for the Faire (Exhibit A). The success of the May
Faire on Church Street, particularly with the use of the adjacent parking lots for food and vendor booths and
for vendor parking, led to discussions about holding the Faire there permanently. However, although fewer
booths can be accommodated on School Street due to the new tree plantings, the attraction and suitability of
holding the Faire on School Street is very high. In discussing these issues and the size of the Faire with
Chamber representatives, the option of expanding the Faire was considered and appears to be practical.
Exhibit B is a map of the proposed Faire location which Chamber and City staff have agreed upon. The
layout will allow the elimination of the center row of booths on Church Street that were a source of crowding
at the May 1997 Faire. The successful "food alley", located in the City/Bank of America parking lot, will
continue and a second, less intensive food area will be provided on Elm Street near School Street. Food
booths on School Street will not be allowed. For the Fall 1997 Faire, the use of the portion of School Street
south of Walnut Street will not be allowed due to construction. The locations on Pine, Elm and Locust streets
west of Church Street will only be used if needed for additional vendors. The only "new" location included in
the layout is the portion of Walnut Street between School and Church streets. This segment is needed to
avoid long dead-end segments on both Church and School streets. The proposed layout will accommodate
approximately 900 vendors.
FUNDING: None needed at this time.
4Pub[Jac. Ronsko
Works Director
Prepared by Richard C. Prima, Jr., City Engineer
Attachments
cc: Chamber of Commerce
Ms. Doreen Rice, Street Faire Chairperson
Lodi Downtown Business Association
APPROVED:
4. Dixon F. nn -- City Manager
STRTFAI2.00C 08/13/97
EXHIBIT A
CHAMBER OF COMMERCE
August 12, 1997
Richard C. Prima, Jr.
City Engineer, Public Works Department
City of Lodi
P.O. Box 3006
Lodi, CA 95241
Dear Mr. Prima:
On behalf of the Lodi District Chamber of Commerce, we would like to request that the City
of Lodi approve the expansion of stalls and streets used for the Lodi Street Faire, held twice a
year, to include Church Street.
Due to the revitalization of School Street, we are unable to house our 550 vendors (and the long
waiting list) at our previous downtown location; therefore, your support and approval of this
request is greatly appreciated.
Sincerely,
�& 0aj, I
Les Dabritz
Executive Director
Lodi District Chamber of Commerce
DR/dma
Dorean -Rice
Chair, Lodi Street Faire
Lodi District Chamber of Commerce
ACCREDITED
35 S. School Street • P.O. Box 386 • Lodi, CA 95241 • PHONE (209) 367-7840 • FAX (209) 334-0528
Street Faire Location
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LEGEND
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volunteers, and food booths
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8/97
•
CHAMBER OF COMMERCE
August 12, 1997
Richard C. Prima, Jr.
City Engineer, Public Works Department
City of Lodi
P.O. Box 3006
Lodi, CA 95241
Dear Mr. Prima:
On behalf of the Lodi District Chamber of Commerce, we would like to request that the City
of Lodi approve the expansion of stalls and streets used for the Lodi Street Faire, held twice a
year, to include Church Street.
Due to the revitalization of School Street, we are unable to house our 550 vendors (and the long
waiting list) at- our previous downtown location; therefore, your support and approval of this
request is greatly appreciated.
Sincerely,
nn ,
Les Dabritz Dorean Rice
Executive Director Chair, Lodi Street Faire
Lodi District Chamber of Commerce Lodi District Chamber of Commerce
35 S. School Street - P.O. Box 386 - Lodi, CA 95241 - PHONE (209) 367-7840 - FAX (209) 334-0528.
CITY COUNCIL
PHILLIP A. PENNING, Mayor
JACK A. SIEGLOCK
Mayor Pro Tempore
KEITH LAND
STEPHEN J. MANN
DAVID P. WARNER
CITY OF LODI
CITY HALL, 221 WEST PINE STREET
P.O. BOX 3006
LODI, CALIFORNIA 95241-1910
(209) 333-6706
FAX (209) 333-6710
August 14, 1997
H. DIXON FLYNN
City Manager
ALICE M. REIMCHE
City Clerk
RANDALL A. HAYS
City Attorney
Chamber of Commerce Ms Dorean Rice Lodi Downtown Business Assn.
P. O. Box 386 Street Faire Chairperson c/o Segale Signs
Lodi, CA 95241 P. O. Box 2501 P. O. Box 1027
Lodi, CA 95241 Lodi, CA 95241-1027
SUBJECT: Modification of Chamber of Commerce Agreement Regarding
Downtown Street Faire
Enclosed is a copy of background information on an item on the City Council agenda of
Wednesday, August 20, 1997. The meeting will be held at 7 p.m. in the
City Council Chamber, Carnegie Forum, 305 West Pine Street.
This item is on the regular calendar for Council discussion. You are welcome to attend.
If you wish to write to the City Council, please address your letter to City Council,
City of Lodi, P. O. Box 3006, Lodi, California, 95241-1910. Be sure to allow time for the
mail. Or, you may hand -deliver the letter to City Hall, 221 West Pine Street.
If you wish to address the Council at the Council Meeting, be sure to fill out a speaker's
card (available at the Carnegie Forum immediately prior to the start of the meeting) and
give it to the City Clerk. If you have any questions about communicating with the
Council, please contact Alice Reimche, City Clerk, at 333-6702.
If you have any questions about the item itself, please call Richard Prima, City Engineer,
at 333-6706.
Jac L. Ronsko
Publ c Works Director
JLR/lm
Enclosures
cc: City Clerk
NSTRTFAI.DOC