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Home My WebLink AboutAgenda Report - October 18, 2000 E-13 PHCITY OF LODI COUNCIL COMMUNICATION AGENDA TITLE: Set Public Hearing for November 15, 2000 to Confirm Annual Report and Consideration of the Downtown Lodi Business Partnership's (DLBP) Intent Levy Annual Assessment for Downtown Lodi Business Improvement Area No. 1. MEETING DATE: October 18, 2000 SUBMITTED BY: Economic Development Coordinator RECOMMENDED ACTION: That the City Council by minute action establish November 15, 2000 as the date to confirm the 2001 Annual Report and the intent of the DLBP to levy the annual assessment for Downtown Lodi Business Improvement Area No 1. BACKGROUND INFORMATION: The Downtown Lodi Business Improvement Area No. 1 was established December 17, 1997 by the City Council with the adoption of Ordinance No. 1654. Pursuant to provisions contained in the Streets and Highways Code, it is necessary for the Council to establish a public hearing date at which the Council considers the Annual Report as submitted to it by the Board of Directors of the Improvement Area. Staff recommends to you that you establish November 15, 2000, which is a regular Council meeting date, as the date when the public hearing will be held. The public hearing will be part of the regular agenda of the City Council for that date. Attached is a revised Downtown Lodi Business Partnership 2001 Annual Report for your information. FUNDING: None required Respectfully submitted, Tony C. Goehring APPROVED: H. Dixon Flynn -- City Manager DOWNTOWN_ DOWNTOWN LODI BUSINESS PARTNERSHIP LOD1 ' -2001 ANNUAL REPORT For The Downtown Lodi Business Partnership P.O. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX (209) 369-8053 Office located at 4 W. Pine Street, Lodi (corner of Pine d Sacramento St.) . e -mad - d1bp0mindspring. com 0 DOWNTOWN LODI It • \=0, \ � \ 2.1' \ ' s 2001 Annual Report Items listed below refer to Section 36533(6) of the California Streets & Hi-hway Code . 1) No changes in boundaries of the benefit zones within the area are proposed. 2) No physical improvements are planned. A Schedule of activities is attached (Exhibit A) 3) A Budget is attached with estimated revenues and costs associated with these events and activities. We have adjusted our budget from a calendar year to a fiscal year to consider with the City's budget year. 4) .A benefit Fee schedule and a map of the business improvement Area are a part of this report. There are no changes in the Benefit Fee Schedule. 5) A beginning cash balance of $26,000 is projected in the presented Budget. 6) Contributions from the City ancWther funding sources ---outside of member business assessment fees are detailed in the Budget. 7) All compgnents of this report, including the budget ----have been approved by the Board of Directors. This report has been prepared by the Executive Director of the Downtown Lodi Business Partnership, and submitted, by and with the approval of the Board of Directors. I P. O. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX (209.) 369-8053 Office located at 4 W. Pine Street, Lodi (corner of Pine d Sacramento 5t.) e -mad• dlbpC@mindspring.cotn DOWNTOWN DOWNTOWN LORI BUSINESS PARTNERSHIP LODE Mission statement accomplishments for the year 2000 -through August 31. At the preparation time of this report-- it has been a year and one month—since the DLBP hired a full time Executive Director—Lewis F. Van Buskirk. We have succeeded in • Establishing an operating office • Taking over the assessment billings—in 1999 done by the City , • Setting up standing committees—Farmers Market, Parade of Lights, Marketing— Special Events, Finance, Economic Development, Area Captains. • Sei ap a computer systen3—gathered all properties of the organization in one location • Increased attendance & merchant participation in the Farmers Market, Beerfest, See's Candy promotion, Parade of Lights, and Holiday Event. ' We have attracted more the 60,000 people to the Downtown area since last June—an increase of over 40% from the previous year. Because of this, and other programs, many new merchants have started new businesses. We are just beginning to see the fruits of the seeds planted several years ago when the revitalization started. However—there is still a long way to go - A& year, we also spent a considerable amount of time working with the City to solve and effectively manage the parking situation in our Downtown area. This will be an ongoing proposition. ' The construction situation will. also require special market effort to keep people coming Downtown during this period. It is a natural tendency for the public to stay away form perceived problem areas i.e.—construction. We have not only presented an aggressive advertising and promotion -events campaign,'but. , have served as an advocate to the City during the parking situation, helped bring about If eventual moving the Salvation Army from Sacramento Striet, and mediated and consulted with many of our merchants on a variety of situations—from abandoned shopping carts, merchant on merchant disputes, & assisting merchants with other city issues. We have a lot to do in 2001—the growth and changes brought about by the theater will be astounding. There will be many opportunities to help manage and mitigate many different situations. Rex er/fullp submided h�L-=!=. 1 euds F Vaii Buskirk F-ucutiye, Diracto.r. P.O. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX (209), 369-8053 Office located at 4 W. Pine Street, Lodi (corner of Pine d Sacramento St.) e -mad.• dlbp@mindspring.com Ry M'`� , DOWNTOWN + DOWNTOWN LODI BUSINESS PARTNERSHIP• "•LOD— PROJECTED SCHEDULE OF ACTIVITIES FOR 2001 January through May • See's CaAdy Promotion continues • Special event ---side walk art show & Sidewalk painting ---"Grape Expectations" • , Cooperative advertising promotions ■ Farmers Market Starts, -'expanded and special events planned to coincide with this event June through September • Farmers Market -----continues • Cooperative advertising promotions.continue • Beerfest--- (possibility that this event may be moved to October and the name changed to Wine & Beerfest • Kiddie Parade October through December • October fest??? • See's Candy Promotion Begins • Holliday Open House • Parade of Lights • Arch Lighting Celebration • Santa arrives/Holliday program P. 0. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX (209) 369-8053 Office located at 4 W. Pine Street, Lodi (corner of Pine 4 Sacramento 5t.) 4 e-mail dlbp@mindspring.com P Budget -----Projected year ending June 30, 2001 BUDGET Beginning Cash July 1, 2000 $ 26,000 INCOME Assessment $35,500 City Funding 35,000 City Funding ---Banner Program 9,500 City Funding ---School Street Lighting 8,000 DLAP Fund raising Events 48,000 Farmers Market _ Beerfest 1,600 See's C4ndy 3,000 Parade of Lights 1,500 Spring Event 2,000 Kiddie Parade City Funding—Special Marketing 8,500 Total Income 144,500 , Total Cash $170,500 Expenses General Administration & Overhead Executive Directors Salary $35,000 , Office Rent 4,800 Telephone 1,200 Insurance 2,500 Accounting 3,400 CDA & other conferences 800 Stationery, Supplies, Postage 1,600 Holliday Decorations 3,000 Office Equipment 1,500 Miscellaneous 2,000 Total General Administration & Overhead $ 55,800 P. 0. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX (209) 369-8053 Office located at 4 W. Pine Street, Lodi (corner of Pine d Sacramento 5t.) e-mail- d/bp6mmindspring,com DOW ry TOW N DOWNTOWN LODI BUSINESS PARTNERSHIP i Marketing - Newsletter $ 1,800 Kiosk Updates 1,500 , Map & Directory Brochures 2,500 Membership Mixers 1,200 Special Membership Notices 1,000 , Special Marketing Project 8,500 Event Marketing 11,900 Banner Project 9,500 School Tree Lighting, 8,000 Miscellaneous 900 Total Marketing $ 46,806 , Advertising Newspaper $ 38,000 Radio 3,500 Other Advertising 13,500 Total Advertising $ 46.500 Total Expenses - $149,100 Ending Cash Balance $ 21,400 P.O. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX(209)369-8053 Office located at 4 W. Pine Street, Lodi (corner of Pine d Sacramento St.)" e-mail d/bp@mindspring.com 1 ..t� DOWNTOWN_ ALOD1 V 0 N 1 • I \ I 16011AJAZ moral \\ . i ASSUMPTIONS FOR BUDGET ENDING 6/30 2001 1. Assessment Collections We are identifying many businesses that have been missed in the past years. Also we project an additional,5% regular growth factor. =$35,500 2. Fund Raising Events • Farmers Market (16 weeks x$987.50 average in 2000) _ $15,800 Beerfest = $14,000 • See's Candy (Selling from (October through April) _ $ 9,200 • " Parade of Lights = $ 5,000 , Spring Special Event ` _ $ 3,000 • Kiddie Parade _ $ 1,000 $48-000- 0. 8000- 0. 3. Expense — Marketing, 0 Newsletter goes out at least 10 times per year • Special Mailings on Parking issues, special promotions, general issues affecting the district have been 5 so far in 2000.. • Event marketing includes design of posters and programs, mailing flyers, meetings, and event planning, execution and coordination. With the growth of all ofthe above listed events, this is an essential part of the success of keeping them growing. = • Kiosk updates and Map & Directory Brochures are done once per year to keep these up to date. 19 Special Marketing Project to specifically address the parking issues related to the three construction projects. ,Advertising promoting the ease of shopping Downtown-- -even with construction projects in progress. We will use standard print media & special inserts to carry our message to the public. In addition, we will participate in and help coordinate ground breaking, grand opening and special merchant promotions related to these new projects. P.O. Box 1565 Lodi, CA 95241 - (209) 369-8052 FAX(209)S69-8053 Office located at 4 W. Pine Street, Lodi (corner of Pine 4 Sacramento St.) e-mail- d/bpenaindspring. com i DOWNTOWN DOWNTOWN LODI BUSINESS PARTNERSHIP L O D^ I w ,t 1 f 4. Advertising • Beerfest, See's Candy, Parade of Lights, Farmers Market etc. events are a part of this budget item. Many of these events overlap with the general advertising of Downtown. Some advertising is included in the event budgets themselves. ■ Newspaper advertising is the major component of our market strategy to bring the Downtown area into the -public mind set. 5. Expenses General �. Office rent, insurance and other expenses remain the same as 2000 budget. • Holiday Decorations for the Downtown area is the 3rd year of a 3 year contract P.O. Box 1565 Lodi, CA 95241 (209) 369-8052 FAX(209)369-8053 Office located at 4 W. Pine Street, Lodi (corner of Pine d Sacramento St) e-mail dlbp@mindspring.com r • CITY OF LODI NOTICE OF PUBLIC HEARING ' Date: Wednesday, November 15, 2000 Carnegie Forum 305 West Pine Street, Lodi Time: 7:00 p.m. For information regarding this notice please contact: Susan J. Blackston City Clerk Telephone: (209) 333-6702 NOTICE OF PUBLIC HEARING NOTICE IS HEREBY GIVEN that on Wednesday, November 15, 2000 at the hour of 7:00 p.m., or as soon thereafter as the matter may be heard, the City Council will conduct a Public Hearing at the Carnegie Forum, 305 West Pine Street, Lodi, to consider the following matter: a) Confirming Annual Report and Consideration of the Downtown Lodi Business Partnership's (DLBP) Intent to Levy Annual Assessment for Downtown Lodi Business Improvement Area No. 1. All interested persons are invited to present their views and comments on this matter. Written statements may be filed with the City Clerk at any time prior to the hearing scheduled herein, and oral statements may be made at said hearing. If you challenge the subject matter in court, you may be limited to raising only those issues you or someone else raised at the Public Hearing described in this notice or in written correspondence delivered to the City Clerk, 221 West Pine Street, at or prior to the Public Hearing. By Order of the Lodi City Council: Susan J. Blackston City Clerk Dated: October 18, 2000 Approved as to form: Randall A. Hays City Attorney JACITYCLRKIFORMSINOTGEN.DOC 10117/00