HomeMy WebLinkAboutAgenda Report - June 3, 1998 (91).IOFB
V♦ `, < 00
CITY OF •D
COUNCIL COMMUNICATION
AGENDA TITLE: Approval of Temporary Position of Electric Services Administrator/Customer
Programs (Annual Salary - $62,000)
MEETING DATE: June 3, 1998
SUBMITTED BY: Electric Utility Director
RECOMMENDED ACTION: That the City Council adopt the attached Resolution to approve
a temporary position of an Electric Services
Administrator/Customer Programs.
BACKGROUND INFORMATION: This person will serve in the capacity of customer
outreach/education and retention of City of Lodi electric
customers, and is expected to dovetail efforts with the ongoing
statewide residential marketing outreach programs
being coordinated by AL&Z Advertising and our Electric Utility Management Administrator. The primary
objective of this position is to develop new business programs, and to implement a proactive external
relations, education and communications effort to:
♦ industrial electric customers;
♦ large and small commercial electric customers;
♦ residential electric customers;
♦ various coalitions, associations and community organizations in Lodi;
with immediate and initial focus on the following topics:
♦ deregulation of the electric industry in California;
♦ goods and services provided by the City of Lodi Electric Utility Department.
In addition, the Electric Services Administrator will provide professional support in the following areas:
♦ assist in the development and implementation of strategic plans;
♦ assist in managing competitive threats resulting from the deregulation of California's electric industry;
♦ serve as "one-stop information source" for electric customers in Lodi;
♦ perform other duties as assigned by Director;
♦ develop strategy for attraction of new electric customers to Lodi electric service.
In March of this year, California's electric utility industry underwent significant change. Specifically, the
generation component of the industry was deregulated by the California Public Utilities Commission. Although
deregulation only affects investor-owned utilities around the state, conventional wisdom suggests public power
entities, like Lodi, will also be affected in the near future.
d
Approved
` ixon ynn
City Manager
Council Communications
May 26, 1998 Page 2 of 2
With the advent of competition, it is imperative that the City of Lodi proactively position itself in regards to
deregulation. As outlined above, the Electric Utility Department requests the creation of an Electric Services
Administrator/Customer Programs, to assist in preparing our customer -owners for a restructured electric industry.
Under the direction of the Electric Utility Director, this individual will proactively interface with electric customers
in Lodi, with the specific charge of education and ultimately, retention of those customers as it pertains to
deregulation.
For the City of Lodi to retain electric customers in the future, the need for proactive communication and outreach
is paramount. The Electric Utility Department is confident that by implementing an aggressive outreach effort to
our customer -owners now, will significantly reduce the number of customers who will choose a different energy
provider in the future.
COST: Salary (annual) $ 62,000
FUNDING: Electric Utility Public Benefit Funds
Alan N. Vallow
Electric Utility Director
Prepared by: Alan N. Vallow, Electric Utility Director
Funding Available: ?!Ml -R • -0�0a,44 :: g
Vicky McAthie, Finance Director
ANV/pn
c: City Attorney
Finance Director
Human Resources Director
Manager, Rates & Resources
RESOLUTION NO. 98-79
A RESOLUTION OF THE LODI CITY COUNCIL APPROVING
TEMPORARY PART-TIME POSITION OF ELECTRIC SERVICES
ADMINISTRATOR/CUSTOMER PROGRAMS
BE IT RESOLVED, that the Lodi City Council hereby approves the temporary part-
time position of Electric Services Administrator/Customer Programs, serving in the
capacity of customer outreach/education and retention of City of Lodi customers at an
annual salary of $62,000.
Dated: June 3, 1998
I hereby certify that Resolution No. 98-79 was passed and adopted by the Lodi
City Council in a regular meeting held June 3, 1998 by the following vote:
AYES: COUNCIL MEMBERS - Johnson, Land, Mann, Pennino and
Sieglock (Mayor)
NOES: COUNCIL MEMBERS - None
ABSENT: COUNCIL MEMBERS - None
ABSTAIN: COUNCIL MEMBERS - None
ALICE M. REI CHE
City Clerk
P'IAW67