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Home My WebLink AboutMinutes - November 22, 2016 SSLODI CITY COUNCIL SHIRTSLEEVE SESSION CARNEGIE FORUM, 305 WEST PINE STREET TUESDAY, NOVEMBER 22, 2016 A. Roll Call by City Clerk An Informal Informational Meeting ("Shirtsleeve" Session) of the Lodi City Council was held Tuesday, November 22, 2016, commencing at 7:02 a.m. Present: Council Member Johnson, Council Member Mounce, Mayor Pro Tempore Kuehne, and Mayor Chandler Absent: Council Member Nakanishi Also Present: City Manager Schwabauer, City Attorney Magdich, and Deputy City Clerk Farris B. Topic(s) B-1 Receive Presentation by Lodi Winegrape Commission (CM) Jon Wetmore, member of the Lodi Winegrape Commission and California Wine Education Committee, provided a brief overview of the Lodi Winegrape Commission; introduced Wendy Brannen, the new Executive Director of the Commission; provided a video on the history of the Commission and promoting Lodi and Lodi's wines; and recognized the hard work of the Commission's staff. Wendy Brannen greeted Council and stated she is looking forward to working with the City and fostering the relationship between the growers and the City. Craig Ledbetter, Chairman of the Lodi Winegrape Commission, provided a PowerPoint presentation regarding the Commission. Specific topics of discussion included history of the Commission, Lodi vineyards, Lodi wines, Commission highlights, current Commission activities, print ads, social media campaign, Wine Bloggers conference, 20th Annual Lodi Wine & Chocolate Weekend, ZinFest, Lodi road shows, media outreach, 2015 Wine Region of the Year, Commission plans, and what the City can do. Mr. Ledbetter thanked Hutchins Street Square for doing an outstanding job hosting the recent Wine Bloggers conference and commented that it would be helpful if the City hung banners announcing Lodi as the 2015 Wine Region of the Year. He stressed that the Commission was here today to develop a partnership with the City. He provided a second promotional video developed by the Commission. Mr. Wetmore provided closing remarks for the Commission and reiterated that the Commission hopes to develop a relationship with the City. He commented that Lodi is innovative; the Commission is preparing the next generation to take over leadership; the Commission's philosophy is that high tides raise all ships and it is concerned about Lodi as a whole, not individual wineries; and the wine industry is an economic force which brings many jobs to Lodi. Mayor Chandler thanked the Commission for the presentation. He commented that he is proud to have been a part of the history of the Commission and to have gone to New York as part of the group receiving the 2015 Wine Region of the Year award. He welcomed Ms. Brannen and commented on the wonderful relationship between the growers and the City. He further commented on the correlation between the number of tasting rooms an area has to the price growers from that area receive for their grapes and that Lodi is catching up with Sonoma and Napa; the City co -funded the Visitors Center when it was being built; he is proud of the Wine Bloggers conference; and the City is approving new hotels to be built, which will accommodate visitors coming to the area for wine tasting. Mayor Pro Tempore Kuehne thanked the Commission for the presentation and for the great job it 1 is doing. He commented that the Highway 99 corridor looks terrible and does not present Lodi in a good light as visitors come into the City. He encouraged wineries to adopt portions of the corridor to clean and beautify and he envisioned signs along the highway announcing the winery responsible for each portion. He noted the Turner Road offramp is also in a bad state and that Caltrans will allow a partnership to clean up that area as well. Council Member Mounce stated that she has been trying to promote Lodi through the League of California Cities for years. Now that she is president of the League, 70 people will be coming to the City for wine and cheese tasting as part of a League meeting, and members will spread the word on what Lodi has to offer. Mayor Pro Tempore Kuehne stated that when he attended past San Joaquin Council of Governments One Voice trips to Washington, DC, no one had heard of Lodi; but following the 2015 Wine Region of the Year award, everyone recognizes the name and wants to talk about Lodi wine. Council Member Johnson commented that he is looking forward to seeing the results of the new economic study currently being conducted, particularly in relation to the number of jobs created by the wine industry. He also stated that Commission members are involved in many things and asked them to encourage businesses, particularly those in Silicon Valley, to expand into Lodi. C. Comments by Public on Non -Agenda Items None. D. Adjournment No action was taken by the City Council. The meeting was adjourned at 7:58 a.m. ATTEST: Pamela M. Farris Deputy City Clerk 2 TM CITY OF LODI COUNCIL COMMUNICATION AGENDA ITEM AGENDA TITLE: Receive Presentation by Lodi Winegrape Commission MEETING DATE: November 22, 2016 PREPARED BY: City Manager E3 RECOMMENDED ACTION: Receive Presentation by Lodi Winegrape Commission. BACKGROUND INFORMATION: Wendy Brannen, new executive director of the Lodi Winegrape Commission, will give an update regarding the Commission's activities. FISCAL IMPACT: Not applicable. FUNDING AVAILABLE: Not applicable. Steve Sc ue City Manager APPROVED: Manager THE WINES OF LORI CALIFORNIA Lodi City Council "Shirtsleeve Session" November 22, 2016 355 p Where We've Been Lodi Winegrape Commission established in 1991 to promote the interests of Lodi grape growers, and to share with the world the unique qualities of Lodi -grown wine. AMA proposes health care reform Page 9 Page 10 U.S. troops protect Iraqi police Page 20 Swindler may have bilked 200 Tuesday May 14, 1991 DI NEWS.poS11-1:NTIN Established July 4, 1881 2 sect Grape growers vote in commission By Ken Hanson News -Sentinel staff writer The state Food and Agriculture Depart- ment announced Monday that growers in the Lodi grape district voted to form a local grape commission. The commission, based on state legislation passed in 1989, allows a local commission to impose a small tax on growers to raise money for grape promotion and research. Lynn Horel, DEG senior agriculture econo- mist, said 74 percent of district growers repre- senting 80 percent of grape tonnage voted in favor of the commission. Some 58 percent of ballots mailed to district growers were re- turned before the May 3 deadline. Based on the state law, these elections are based on both number of voters and tonnage produced by each voter. Voting is weighted slightly in favor of larger growers: An election passes either by favorable votes from 51 per- cent of growers representing 65 percent of grape tonnage, or by 65 percent of growers representing 51 percent of tonnage. 'I think it shows that the district is very interested in its livelihood, in it's future,' said John Ledbetter, a member of the grower com- mittee that promoted the commission. It is the first grape commission ever in the Lodi area and one of the first local grape com- missions in California. A statewide commis- sion attempted in the 1980s wasn't successful. Under the commission, district growers selling more than 25 tons of grapes a year will Turn to GRAPES, Page 8 Winnie Mande guilty of kidnar assault chargE The Associated Press legations the young mi gaged in homosexual e JOHANNESBURG, South At- spied for police. rice — Winnie Mandela, the wife of Monday's verdict is li African National Congress leader to the growing political u1 ur a1 - -- _-. .. Last chance for the Warriors Page 14 AMA proposes health care reform Page 9 Page 10 U.S. troops protect Iraqi police Page 20 Swindler may have bilked 200 Tuesday May 14, 1991 DI NEWS.poS11-1:NTIN Established July 4, 1881 2 sect Grape growers vote in commission By Ken Hanson News -Sentinel staff writer The state Food and Agriculture Depart- ment announced Monday that growers in the Lodi grape district voted to form a local grape commission. The commission, based on state legislation passed in 1989, allows a local commission to impose a small tax on growers to raise money for grape promotion and research. Lynn Horel, DEG senior agriculture econo- mist, said 74 percent of district growers repre- senting 80 percent of grape tonnage voted in favor of the commission. Some 58 percent of ballots mailed to district growers were re- turned before the May 3 deadline. Based on the state law, these elections are based on both number of voters and tonnage produced by each voter. Voting is weighted slightly in favor of larger growers: An election passes either by favorable votes from 51 per- cent of growers representing 65 percent of grape tonnage, or by 65 percent of growers representing 51 percent of tonnage. 'I think it shows that the district is very interested in its livelihood, in it's future,' said John Ledbetter, a member of the grower com- mittee that promoted the commission. It is the first grape commission ever in the Lodi area and one of the first local grape com- missions in California. A statewide commis- sion attempted in the 1980s wasn't successful. Under the commission, district growers selling more than 25 tons of grapes a year will Turn to GRAPES, Page 8 Winnie Mande guilty of kidnar assault chargE The Associated Press legations the young mi gaged in homosexual e JOHANNESBURG, South At- spied for police. rice — Winnie Mandela, the wife of Monday's verdict is li African National Congress leader to the growing political u1 ur a1 - -- 120000 100000 80000 60000 40000 20000 0 Lodi Vineyards 1991 to 2015 110000 45000 L 1991 2015 450 400 350 300 250 200 150 100 50 0 Acres Crop Value ($ Millions) 400 M Lodi Wines 1991 to 2015 90 80 70 60 50 40 30 20 10 0 6 _MIIP Wineries 1991 2015 3500 3000 2500 2000 1500 1000 500 0 Lodi Wines ■ 1991 ■ 2015 Grapes to Glass • Thousands of Lodi -labeled wines • Priced $7 - $75/bottle • Creating thousands of jobs and economic activity in and around Lodi to support the emerging winery industry • Wine -related tourism and hospitality booming! LdA THE WINES OF LODI. CA Highlights 0 • 1996 – "Discover Zins of Lodi" campaign launched with 7 "Lodi" Zins • 1998 - Partnered with City of Lodi to create the Lodi Conference & Visitor's Bureau • 2000 – Lodi Wine & Visitor Center opens to stimulate Lodi wine tourism • Growers increase assessment to underwrite project • 2005 – The Commission launches Lodi Rules for Sustainable Winegrowing— first 3rd -party sustainable vineyard certification in the world. • 2016 – 36,000 acres certified • Copied around the state and world Where We Are • Lodi growers are investing $2.5-$3 million annually promoting Lodi through the Winegrape Commission. • Wineries are spending millions more individually. • LoCA annual campaign — $1,000,000 national advertising directly targets consumers. • Messaging: Lodi's down-to-earth approachability, rich heritage, generational farms, and authentic wines. • Everything we do at the Commission promotes the Lodi region, not just the wine. THE WINES OF LODI, CA LOCA Print Ads WIHEEHTHUS! ASr WINE STAR Whon did wino hocnmo so strict'? It's okay to too tho lino with your wine. Se don't be afraid to try something new. MIN. things Irp. Toss the wits. And above all. go LOCA with Lodi wine. f WiHE SIAST - WINE STAR MEM. 17,rIE VIM C Experimentation !so good thing. E7ecause SBdbuSiy good wine doesn't hors to be so sc 'aus. So lower your pinky and rase your gEass. And Ague sIEgo LoC.A with Lodl wino. Social Media Campaign -- ODD PA i FZ I N G, Lodi Wine Sponsored • u� We are Corkface and Farkface. • • We pair great wines with real life. And this is our show. ine for real life. Clwir,_ COM Shop Now Ike IP Comment ,# Share Wine Bloggers Conference • Held at Hutchins Street Square, August 11-14, 2016 • 300 attendees from across the country and internationally • Winegrape Commission invested $125,000 to host the conference townhallbrands immij Lodi_ California 24 likes 1d townhallbrands Happy #winewednesday #wine[over Go to iodiwine corn to read about last weeks Wine Bloggers Conference and the thoughts from those who attended including our *leeannwine in this pic from �d.mizzdonita #californiawine #[odiwine womeninprcanada Love this!! Q Add a comment... 2 winewithlisa Lodi, California Following 13 likes 6d winewithlisa Stuck in Lodi and loving it! and Im with the rockstar growers and winemakers ofOlodi_wine second visit and there will be more? Aaron Lange, alangetwins Mark Chandler Mayor of Lodi, Marcus Bokisch, Kevin Phillips d rtichaeldavidwinery #wbc16 #lodi avisitlodi 1abokischvineyards Q Add a comment.. Blogger: "I arrived in Lodi with a preconceived notion - viz., Lodi as the Rodney Dangerfield of California wine regions, home of over -ripe zin and little more. I was wrong. Very wrong. Lodi is the Tony Bennett of California wine regions - a legend. And like any legend, Lodi just gets better with age, like its vines. I get it now. I understand why Wine Enthusiast Magazine deemed Lodi 2015 Wine Region of the Year. Lodi demands respect. It has mine." Wine Bloggers Conference "A love of the land. Family, farming, and friendship were all present in every location we were lucky to have visited during the Wine Blogger's Conference... there is truly something special happening in Lodi, California. And from what I saw, it was all about the people who are at the center of it all. And it all comes through in the exciting, unusual wines being produced there." - Kirsten Bedway, Bottles & Bites. '14 Follow bottlesandhFtes RECENT POSTS LEARNING ABOUT LODI WINE - FROM WORKHORSE TO WORLD CLASS A GRAND (TRAVERSE) RIESLING SWISS WINE? SW155 WINEI LEARNING ABOUT LODI WINE - FROM WORKHORSE TO WORLD CLASS When you think of California wines, it's likely your first 20t" Annual Lodi Wine & Chocolate Weekend • 20th Annual Wine & Chocolate Weekend February 11-12, 2017 • 6,500 attendees from 15 states • Restaurants and hotels full Paulin Bnto @PauPauBr Feb 1, Had an amazing valentine's weekend! #lodiwine #lodiwinean d ch ocolate #winetasting #winetasting #vino #instagood Be m LENT OHRA �r Y Svc :.f JESSIE'S GROVE WI FRY As f al V 2ggip_ �+ Mz tyres 1 OAK figRM *IL r STAB. V Jaafai • ZinFest th • 3 -day festival has become an iconic tool in promoting Lodi and Lodi wine • Over the past 12 years we've • attracted tens of thousands of visitors from across the country and world to Lodi • Utilizes >400 community volunteers and has given back $100,000+ to local charities $ Wino CattmuIF Wine Enthusiast 2015 WWI REGION 01 T11f YEAR t, BRILL MII * W INF. ! 001) E }UN :1'1" hi/DI LAKE:* Lodi Road Shows NOW ENTERING LOINWINE NE COUNTRY • Taking the Lodi wine experience on the road to festivals and wine shows • 8-10 events per year: Boston, Aspen, Santa Barbara, Seattle, New Orleans, Portland, San Diego & more February 15, 2017 — Lodi wine -exclusive event in L.A. 1 Media Outreach 2015 Wine Region of the Year LODI 2015 WINE REGION OF THE YEAR This hard-working region leads in innovation and sustainability n 1990, 01e Northern ca5forna wine region of Dodi housed jus eght vireos. Its 00,000 atres of gropes were used largely for white Zinfandel, as well as low -can Cha,dorma5, Cabernet Sauvignon Merlot made by out-of-town wirnies. Today, after years o£hard work, the Lodi American V tia.burel Area (AWL) boasts 65.0550ies and gnaws tome than 100 gra,. varieties. It's gabbed intenatianal attention for the quality of the new wines made from tts legendary old antardel vines and a pnofu.. o£haung. diverse gape varieties. The wine trade and media raved about the second release of the'lalsd0style Lodi Native wins in 2015. They also discoveod wines Ston Albarii o, Kerns,Gra- mao,Vermntir.T Idego .and other wrietas being ; nurturedbyarewrgrraaiionofrisk-taking i<.novatars. Star w.irxmakers from outside Lodi keg. to set uP shop in the re ton. T55331 P5353lae;33, from Napa -basal Turley Wire Cellars, purchased a wineryin Lodi in 2012. T years later, Morgan Twain Peterson, from0ednock Wine Co. in Boroma \Gley,1oBowsd suit. This success could not have happened, hov.ver, without the seals planted 253earsago by the eight e:ining iodiwiraies and a 4 ,doz- engrape gm,rers. Theyestab]is] dt]e state-santrionedlnd1Winegapecoxnissian in 1991 ardprtrmpdytaalthgrawm production to sustain it. The goals were to educate grazers, educt grapegowing research, protect the envimmneaslardraio awareness o£Ldigapesand wins. With the coxoniss5 's support,1.dishwhyrased ifs grapequal- ity admiceper ton ani bursted the number of wineries tenfold. The man's image cooed above other gape districts within Callornia's San 333,30 `Ailey, 30103v3g paity3.E1.tte-13.3.0 rnasta]r�nons. Lodi sits near the Sxharn .40-g00 Joaquin River Delta, 1.60 Miles east a£the San Francisco Bay. While its generally 3.a terthanvine- yardlocationsrearthemanIodibenefxs 5omcoo]i g deka breezes. Its climate leans little resemblance to the relentlessly hot condi- tions in 01. 8ou01e3) San Joaquin Valley, where table grapy, rams a.d highy;°kd wine grapes grow. gndi Sutherat itself apart from ot]erregims with the establ sh- rnertoftheLodiRules 013 Sustainable Wi,as5,o mg in 2005. The. courage sustainable farming, a lighter hard with ;est management and betteras quality and waama ages nt, among other benefits. wIS ig° s'` www R D 8 LODI WINE COUNTRY WINE ENTHUSIAST 2015 WINE REGION OF THE YEAR 130 1 300c [NNuvasrl Eosrov 06062015 THE WINES OF L061 CALIIFOPNIA rodlwIne.com • 150 Wineries • Lodi continuing to be held in the company of the finest wine regions in the world • Wine tourism exploding, with millions of people visiting Lodi Wine Country • Billions of dollars in economic activity • Technological advances (mechanization, robotics, remote sensing) leading to vast improvements in quality and attracting smart, educated youth What The City Can Do • The city's future and identity and ours at the Commission are intimately tied together: The wine is from Lodi, and Lodi is wine. • Branding — visitors need to know they are in wine country (signage) • Events (hard costs vs. soft costs) — Wine Bloggers Conference — Wine Tourism Conference —opportunity to host