HomeMy WebLinkAboutMinutes - November 17, 2009 SSLODI CITY COUNCIL
SHIRTSLEEVE SESSION
CARNEGIE FORUM, 305 WEST PINE STREET
TUESDAY, NOVEMBER 17, 2009
A. Roll Call by City Clerk
An Informal Informational Meeting ("Shirtsleeve" Session) of the Lodi City Council was held
Tuesday, November 17, 2009, commencing at 7:02 a.m.
Present: Council Member Hitchcock, Council Member Johnson, Mayor Pro Tempore Katzakian,
Council Member Mounce, and Mayor Hansen
Absent: None
Also Present: City Manager King, City Attorney Schwabauer, and City Clerk Johl
B. Topic(s)
B-1 Receive Operational/Financial Report for the Hutchins Street Square Community Center
(COM)
City Manager King briefly introduced the subject matter of the operational/financial report for
Hutchins Street Square.
Community Center Director Jim Rodems provided a PowerPoint presentation regarding the
operational/financial report for Hutchins Street Square (HSS). Specific topics of discussion
included HSS background, three-year budget comparison, 2008/2009 budget target, 2008/2009
budget actuals, deficit items, corrective fiscal measures, program areas, facility visits and uses,
revenue comparison by area, art and specialty classes, art and event coordination, performing
arts center, senior center, senior center programs, Lodi Memorial Hospital programs, pool, pool
programs, challenges for 2009/2010, and goals for 2009/2010.
In response to Council Member Hitchcock, Mr. Rodems stated the reasoning for the one-third
split for the director position to parks, recreation, and community center is because there are
three divisions and this is mainly for budget allocation purposes. Mr. King stated parks is funded
by the General Fund, recreation is funded partially by fee generation, and there is also an ability
to charge a quarter each to parks and recreation and one-half to HSS.
In response to Mayor Hansen, Mr. Rodems stated the workload is consistent with the two-thirds
divide on the parks and recreation side versus one-third at HSS. Mr. King stated it is also
consistent with where revenue is available and there is less impact on the General Fund.
In response to Council Member Hitchcock, Mr. Rodems stated there is additional fee generation
for the pool operations to cover costs associated with shifting pool operations to the recreation
side. Mr. King stated the option to the pool operation losing money is to cut services or provide a
greater allocation to those services from the General Fund.
In response to Mayor Hansen, Mr. Rodems stated most cities have one aquatics coordinator to
manage the pool operations. Mr. Rodems stated there are multiple uses of the pool through
classes and rentals and the pool operations are becoming more cost effective.
In response to Council Member Johnson, Mr. King stated the programs and uses of the pool at
HSS have stayed the same and the primary difference is efficiency in costs mainly with the
aquatics positions.
Continued November 17, 2009
In response to Mayor Pro Tempore Katzakian, Mr. Rodems stated the current debt service is
$662,520.
In response to Mayor Hansen, Mr. Rodems stated the 11,000 figure reflects about 5,000 to 6,000
people who utilize multiple classes and programs.
In response to Council Member Hitchcock, Mr. Rodems stated of the 607 figure 242 are City
uses and usage is generally not down but more level.
In response to Council Member Johnson, Mr. Rodems stated departments are charged a set-up
fee, which covers the basic costs incurred for the event. Mr. King stated his understanding is that
the way information is kept on City uses has changed and City usage has not increased
per se. Mr. King stated the Sandhill Crane Festival is an example of a partnership event that
would be considered a City use. He stated the City Council may want to establish some sort of a
formula with specific criteria for future City usage.
In response to Council Member Mounce, Mr. Rodems stated entities that use the facility without
being charged include the Arts Foundation, various committees and commissions, and
departments. Council Members Mounce and Hitchcock requested a copy of a list showing paying
and non-paying entities that use the HSS facility.
In response to Council Member Hitchcock, Mr. Rodems stated the marketing and advertising is
done through the Arts Coordinator position.
Discussion ensued between Mayor Hansen, Mr. King, and Mr. Rodems regarding the balance
between City needs, community needs, paying customers, and maximizing uses for all in
accordance with timing and space available.
In response to Council Member Hitchcock, Mr. Rodems stated class uses are generally
booked four months out and Mondays through Wednesdays are the lower use days to allow for
additional classes. He stated the contracts reflect that there is some flexibility with classes being
moved based on events in the building.
In response to Mayor Hansen, Mr. Rodems stated the 11,000 number is closer to the single
person user with respect to the Senior Center usage.
In response to Mayor Hansen, Senior Services Coordinator Ann Areida-Hintz stated the 20
volunteers include health insurance counselors, volunteer instructors, group facilitators, tax
consultants, and others.
In response to Mayor Hansen, Mr. Rodems stated Camp Hutchins is offered before, during, and
after school hours. Mr. King stated there is a contract with Lodi Memorial Hospital for the space
and the program has evolved into a subsidized daycare program for three-year olds. He
stated the Council may wish to consider the purpose of the evolved program and the costs
associated with the same. Mr. Rodems stated it is a break-even program offered primarily as a
service and the program does not make money.
In response to Mayor Hansen, Mr. Rodems stated the HSS facility is fairly competitive with other
venues in the area and the City is well-positioned for the next few years for usage.
In response to Council Member Johnson, Mr. Rodems stated the fundraiser for the pool
renovations is based on a capital outlay of $190,000 for the pool, the fundraiser will recapture that
amount, and the Foundation's goal is to address the needs of the facility on a individualized need
basis.
N
Continued November 17, 2009
In response to Mayor Hansen, Mr. King stated that, with respect to the Geweke electronic sign
board usage for advertising purposes, staff can follow-up with the ability to use the same.
In response to Council Member Hitchcock, Mr. Rodems stated cable television advertising is cost
prohibitive based on the seating numbers in the facility.
In response to Council Member Hitchcock. Mr. Rodems stated the numbers are reflective of
actual costs and the issue is one of moving the numbers to make the financials work while
continuing to provide the service.
Myrna Wetzel spoke in favor of continued advertising in newspapers and suggested advertising
on the less expensive television channels.
C. Comments by Public on Non -Agenda Items
None.
D. Adjournment
No action was taken by the City Council. The meeting was adjourned at 8:24 a.m.
ATTEST:
Randi Johl
City Clerk
AGENDA ITEM %0%
CITY OF LODI
Im COUNCIL COMMUNICATION
AGENDA TITLE: Receive Operational/Financial Reportfor the Hutchins Street Square Community
Center
MEETING DATE: November 17,2009
PREPARED BY: James M. Rodems, Director
BACKGROUND INFORMATION: The Hutchins Street Square Community Center provides programs
and facilities for the City of Lodi and surrounding communities. As of
FY 2008109, Hutchins Street Square became a special revenue
department with the goal of generating enough revenue to cover two-thirds of its operating budget.
The Shirtsleeve Session and related PowerPoint presentation wilI provide an overview of the operation
for Fiscal Year 2008109.
FISCAL IMPACT: The total annual budgetfor the Hutchins Street Square Community Center was
$1,304,301 for FY 2008-09.
1pj=te,�_
aures . Rcdem
Interim Director. Parks and Recreation
APPROVED: '/ s - r -i
Blair Kinj, Ci Manager
Hutchins Street Square
Community Center
Operational/Financial Report
c.
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c.
Hutchins Street Square
❑ Community Center established in 1990
❑ Provides myriad community programs/services
❑ Partnerships with various organizations
❑ Liaisons for commissions and organizations
Budget
❑ 2006/07
■ $1,485,678 budget
■ Target Revenue: $521,000
■ Actual Revenue: $529,124
❑ 2007/08
■ $1,462,,957 budget
■ Target Revenue: $565,425
■ Actual Revenue: $658,844
❑ 2008/09
■ $1,304,,301 budget
■ Target Revenue: $628,800
■ Actual Revenue: $682,171
2008/09 Budget Target
HSS is targeted to generate revenue of
approximately 34% of its total budget
Total funding:
■ Debt Service:
■ General Fund:
■ Revenue Target:
$1,966,816
$662,520
$643,096
$661,200
2008/09 Budget Actuals
Total Expenditure:
General Fund:
Revenue:
Deficit
$1,510,131
$610,272
$682J71
-$217,688
Deficit Items
❑ Expenditures did not properly reflect the shared
costs of the Director position between
departments
❑ Increase in expenditures through the
replacement of equipment due to failure
Corrective Fiscal Measures
❑ Properly distributed Director costs for FY
2009/10
❑ Centralized maintenance functions and
moved one maintenance worker to Public
Works
❑ Moved pool operations to Recreation
Division
Program Areas
❑ Arts and Specialty Classes
❑ Art and Event Coordination
❑ Performing Arts Center
❑ Senior Center
❑ Pool
Facility Visits and Uses
35000
30000
25000
20000
15000
10000
5000
0
Room Theater Art Pool Visits Senior
Rentals Rentals Specialty Visits
Classes
■ 2006-07
■ 2007-08
❑ 2008-09
Revenue Comparison by Area
$250,000.00
$200,000.00
$150,000.00
$100,000.00
$50,000.00
Rent LYC Arts Specialty Pool Ad Fees PAC
2006-07
2007-08
O 2008-09
Art and Specialty Classes
■ 2006/07:
Class revenue:
$166,052
Attendance:
141420
■ 2007/08:
Class revenue:
$197,697
Attendance:
141469
■ 2008/09:
Class revenue: $174,,760
Attendance: 14,050
Art and Specialty Classes
❑ 6thAnnual Arts Open House
❑ Combined Camp Programs with Parks and
Recreation
❑ Offering free mosaic art classes in conjunction
with Project Lodi Art
❑ Presented two live theater performances for
children for over 450 students
Art and Event Coordination
❑ 2006/07 Uses:494 (79 city uses)
❑ 2007/08 Uses:530 (42 city uses)
❑ 2008/09 Uses:607 (242 city uses)*
❑ Increased advertising for rental of the facility
❑ 2640 separate uses of rooms within the facility
❑ Maintained revenue from 07/08 and exceeded target by
4.5%
❑ Now provide a complete service
*This year the number includes uses by Commissions,
Council, and other affiliated non-paying organizations
Performing Arts Center
❑ 2006/2007: 71 uses
❑ 2007/2008: 56 uses
❑ 2008/2009: 116 uses
❑ Event uses 63, Class uses 53
❑ Increased revenue from 06/07 by 21.80%
❑ Moved staffing of part time labor from outside contract
to City part time staff
❑ Renovated HSS Website with emphasis on event
advertising and ticketing
Senior Center
Senior Center operates with one full time., one part
time staff and 20 volunteers
❑ 2006/07
■ Served: 11,632
■ Volunteer Hours: 21170.5
❑ 2007/08
■ Served:
13,412
■ Volunteer Hours:
21268.75
❑ 2008/09
■ Served:
13,624
■ Volunteer Hours:
21009.5
Senior Center Programs
❑ Information and referral services
❑ Health Insurance Counseling and Advocacy
(HICAP)
❑ Legal Services for Seniors
❑ Computer Classes
❑ Income Tax Assistance (AARP trained staff)
❑ Brain Builders — Program to assist individuals
with early memory loss
❑ Older Adult Learning classes
❑ Health screenings in cooperation with LMH
Lodi Memorial Hospital Programs
❑ Adult Day Care — clients served
■ 2006/07:
4,931
■ 2007/08:
5,291
■ 2008/09:
5,123
❑ Camp Hutchins
— clients served
■ 2006/07:
13,741
■ 2007/08:
13,943
■ 2008/09:
13,452
Pool
0
0
0
0
2006/07
Visits: 29,406
2007/08
Visits: 30,510
2008/09
Visits: 29,992
Revenue: $69,640
Revenue: $72,874
Revenue: $74,197
Operation runs a deficit of approximately $60k per year
❑ This operation was shifted to the Recreation Division in
order to maximize utilization and to defray costs to a
healthier program budget
❑ Pool is now staff by one collective lifeguard program
Pool Programs
❑ Arthritis Foundation Certified classes
❑ Private lessons
❑ Physical Therapy in partnership with LMH
❑ Lap Swim
❑ Family Swim
❑ Disabled/Senior Swim
❑ Baby and Me Swim
❑ Conditioning Classes
❑ Cardio Exercise Classes
Challenges for 2009/10
❑ Facility maintenance
❑ Deferred maintenance
❑ Space constraints
❑ Cost control
❑ Economy's effect on discretionary income
Goals for 2009/10
❑ Increase general use of the facility
❑ Maintain two to one revenue generation
to general fund dollars
❑ Find new ways to advertise the facility
and programs