HomeMy WebLinkAboutAgenda Report - November 4, 2015 B-01 SMAGENDA ITEM 13 an I
OnJCITY OF LODI
COUNCIL COMMUNICATION
' TM
AGENDA TITLE: Presentation by PROS Consulting, Inc., Related to Strategic Plan for Parks,
Recreation and Cultural Services
MEETING DATE: November 4, 2015
PREPARED BY: Parks, Recreation and Cultural Services Director
RECOMMENDED ACTION: Receive presentation by PROS Consulting, Inc., related to Strategic
Plan for Parks, Recreation and Cultural Services.
BACKGROUND INFORMATION: PROS Consulting is nearing the end of its work developing a
Strategic Plan for the Parks, Recreation and Cultural Services
Department (PRCS). This work has included a community survey
and analyses of staffing, park maintenance, park inventory and recreation programming.
Mr. Neelay Bhatt, vice president of PROS Consulting, made two previous reports to the City Council and
Recreation Commission regarding development of the Strategic Plan, such as the community survey and
facility/program needs. The presentation at this joint meeting will build on those prior reports, as well as
summaries of proposed funding and revenue strategies, and key recommendations that will comprise the
vision and action steps of the Plan.
FISCAL IMPACT
FUNDING AVAILABLE
JH/t1; attachments
Not applicable.
Not applicable.
APPROVED:
on and Cultural Services Director
, City Manager
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Methodology
❑ Existing inventory of park types and amenities in Lodi
❑ Does not include HOA's and all private providers since
they do not
serve a
broad
community need but rather
an exclusive
portion
of the
community
❑ Recommended levels of service based on
o Lodi Demographics and Trends
o Community Input and Survey results
o Priority Rankings
[IFORC
Findings
❑ Lodi is currently underserved in the following:
o Neighborhood Parks
o Community Parks
o Picnic Shelters
o Playgrounds
o Multi -use trails
o Indoor Recreation Space
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consul ting
INC.
Priority Rankings
Methodology
❑ Unmet Needs
v Unmet desires for facilities / recreation programs.
Weighted value of 3.
❑ Importance Ranking for Facilities
v Importance allocated to a facility or program by
the community. Weighted value of 3.
[:i Consultant Evaluation Factor
v Derived from PROS' program and facility
assessment based on survey results,
demographics, trends and overall community
input. Weighted value of 4. proms;
consul ting
Lodi
Facffity/Ammft Priority RanUngs
overall
Ranking
Walking & biking trails
Sara I I neighborhood parks
Nature trails
Indoor fitness, running track & exercise facilities
La ke a rea
Outdoor swi mini ng pools/water parks
Playgrounds
Large community parks
Indoor theater & cultural arts facilities
Wi Id I ife conservation a rens
Off -leash dog pa r
Outdoor a mph ith
Indoor basketba I I I leer
Outdoor picnic shelters
Outdoor disc golf
Youth baseball fields
Outdoor basketba I I courts
Outdoor ten n is court
Adult softba I I fields
Outdoor skateboa rd i ng pa rks
Footba I I f lacrosse/criket fields
Youth softball fields
Pi kleba I I courts
Lodi
am Prioritv Ran
Overall
Ranking
Adult fitness &wellness programs
Community special events/cultural festivals
Water fitness programs
Youth sports programs
Youth Learn to Swim programs
Volunteer opportunities •
Adult painting, arts, sculpturing classes
Senior programs
Pre -School programs/early childhood
I Nature education programs
IAdultsaorts aroerams
lAdulttheatre, dance, singing, musical instrument classes
Before & after school programs
Youth theatre, dance, singing, musical instruments classes
(Youth fitness & wellness classes
Gymnasti cs &tumbling programs •
(Youth summer camas
Youth painting, arts, sculpturing classes
Tennis lessons & leagues
Programs for people with disabilities 1
Martial arts programs
[iFpRC
Core Values
❑ Customer Service Excellence
❑ Innovation
❑ Inclusion
❑ Fun / Positive experiences
❑ Sustainability (Financial and Environmental)
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Vision
To be the region's leading
provider of vibrant spaces and
experiences
[IFpRC
Mission
To exceed community and staff
needs in an innovative and
sustainable manner
[IFpRC
Goals
❑ Incorporating NRPNs 3 Pillars — Health and
Wellness, Conservation and Social Equity
❑ Ensuring Financial Sustainability
❑ Telling the PRCS story
❑ Creating a professional organizational culture
[IFpRC
Legacy Initiatives
❑ Updating
and
enhancing
Lodi
Lake as a destination
❑ Evaluating the
possibility
of a
multi -generational, multi-
cultural community recreation center
❑ Enhancing connectivity through trails and linear park
offerings in Lodi
❑ Building a strong PROS brand and telling its story
Dedicated Funding Source(s)
[IFORC
Strategy Matrix
DRAFT - Strabegp Matrix
2. Community Vision for Recreutiorl Progmms:
Goal: To serve Lodi's diverse communiti(s needs through creative, multi -cultural and multi -generational
recreation opportunities and increase prograrn Participation from 34% to over 40' in 5 years
Staff Group
R,equined
Performance
Strategy
• Tactics
Responsible
Smart Date
Resources
Measure
2.1
Combine increased use of
# Identify primary and
+
t
•
tednnaingy and word of mouth
semndarV target rnarkets
to IrrQease awareness and
and conduct on-going
participation rates of program
multilingual (Spanish, Urdu /
offerings among Lodi residents
Hindi etc) lows groups to
and tourists f visitors {2nd
iderrW specific program
biggest reason why people
needs and reasons for lack
participate — 35% is due to
of participation
# Conduct los[ customer
+
t
•
friends' participation}
surveys at Special Events for
past participants to identify
reasons for dropping -out
and solutions to address the
reasons_
+ Update the (Ay website to a
+
t
•
responsive desiign website or
create a co -branded,
standalone yet oonnerted
BRCS website
Next Steps
❑ Finalize Strategic Action Plan
❑ Draft and Final Plan
01-
v� ° I •
[iFpRC
Questions