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HomeMy WebLinkAboutAgenda Report - November 20, 2013 I-01 PHAGENDA ITEM Too I CITY OF LODI 9v COUNCIL COMMUNICATION TM AGENDA TITLE: Approve Lodi Tourism Business Improvement District (LTBID) 2014 Annual Report, Adopt Resolution of Intention to Levy Annual Assessment, and Set a Public Hearing for December 18, 2013 to Consider the Proposed Assessment MEETING DATE: PREPARED BY: November 20, 2013 Deputy City Manager RECOMMENDED ACTION: Approve Lodi Tourism Business Improvement District (LTBID) 2014 Annual Report, adopt Resolution of Intention to Levy Annual Assessment, and set a public hearing for December 18, 2013 to consider the proposed assessment. BACKGROUND INFORMATION: Pursuant to Lodi Municipal Code Chapter 12.07 and Streets and Highways Code Section 35600 et seq., the LTBID membership board is required to present an Annual Report (Exhibit A) for the City Council's review and approval. This must be done prior to the public hearing and adoption of a resolution confirming the 2014 Annual Report and levy of assessment. The City collects an administrative fee of 5 percent from the LTBID assessment. Representatives of the LTBID will be in attendance to make a presentation. The levy of the annual assessment will be discussed at a public hearing on December 18, 2013. The City provides additional funding to Visit Lodi! under a Memorandum of Understanding (MOU) approved by the City Council on August 19, 2009. The MOU provides additional funding at a rate of 19 percent of the Transient Occupancy Tax (TOT) collections. The MOU covers the period of July 1, 2009 through June 30, 2014 and includes a provision for an annual report. Nancy Beckman, President and CEO of Visit Lodi!, will present the Annual Report to the Council. FISCAL IMPACT: Funding for Visit Lodi! generates additional funding for local merchants and the City as tourism dollars are spent locally. FUNDING: $103,000 is included in the FY 2013/14 City budget. Attachment Jordan Ayers Deputy City Manager . ' ' • .MWS Bartlam, City Manager RESOLUTION NO. 2013-209 A RESOLUTION OF INTENTION OF THE LODI CITY COUNCIL TO LEVY ANNUAL ASSESSMENT FOR LODI TOURISM BUSINESS IMPROVEMENT DISTRICT, ESTABLISHING PUBLIC HEARING DATE, AND APPROVING ANNUAL REPORT ---------------------------------------------------------------------------- ---------------------------------------------------------------------------- WHEREAS, the Lodi Tourism Business Improvement District was established December 20, 2004, by City Council Ordinance 1753, and as amended by Ordinances 1756 and 1818; and WHEREAS, the Annual Report, as required by Streets and Highways Code Section 36533, has been submitted to the Board of Directors of said improvement district. NOW, THEREFORE, BE IT RESOLVED by the Lodi City Council that it does hereby resolve, determine, and finds as follows: 1. Approves the Annual Report as submitted, said report being on file with the City Clerk. 2. Establishes December 18, 2013, in the City Council Chambers, Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 p.m., or as soon thereafter as possible, as the date, place, and time to hold the public hearing. 3. It is the intention of the City Council to levy and collect assessments within the Lodi Tourism Business Improvement District for the calendar year 2014 (the District's fiscal year). 4. The proceeds from the Lodi Tourism Business Improvement District assessment shall be used to administer marketing programs to promote the City of Lodi as a tourism destination and to fund projects, programs, and activities that benefit hotels within the City of Lodi. The boundaries of the Lodi Tourism Business Improvement District shall be the boundaries of the City of Lodi and County Service Area #31 (Flag City). Refer to the report on file with the Lodi City Clerk's office for a full and detailed description of the improvements and activities, boundaries, and proposed assessments for the 2014 fiscal year. 5. At the time of the public hearing, written and oral protests may be made. The form and manner of protests shall comply with Streets and Highways Code Sections 36524 and 36525. Dated: November 20, 2013 ---------------------------------------------------------------------------- ---------------------------------------------------------------------------- I hereby certify that Resolution No. 2013-209 was passed and adopted by the City Council of the City of Lodi in a regular meeting held November 20, 2013, by the following votes: AYES: COUNCIL MEMBERS — Hansen, Johnson, Katzakian, Mounce, and Mayor Nakanishi NOES: COUNCIL MEMBERS — None ABSENT: COUNCIL MEMBERS — None ABSTAIN: COUNCIL MEMBERS — None DI JO -OLSON City 2013-209 Lfz? FORNIA e,eXZ,,,.- tke. November 8, 2013 Randi Johl City of Lodi 221 W. Pine St. Lodi, CA 95240 Dear Ms. Johl, Enclosed please find the Annual Report for the Lodi Tourism Business Improvement District (LTBID) which was established October 6, 2004 by City Ordinance 1753 and was amended 11/19/2008 by Resolution No. 2008-229. Enclosed you will find a 2014 work plan, budget and method of assessment as required by the California Streets and Highways Code #33650. Please note there are no suggested changes to the District at this time. I plan to make a presentation to the Council at the November 20, 2013 City Council meeting. Please feel free to call me with any questions you may have. Sincerely, *NacvyBec man President and CEO Visit Lodi! Conference & Visitors Bureau 25 N School St. Lodi, CA 95240 t [209] 365-1195 f [209] 365-1191 Lodi Tourism Business Improvement District Annual Report Assessment Funding Purpose: To administer marketing programs to promote the City of Lodi as a tourism destination and to fund projects, programs, and activities that benefit hotels within the Business Improvement District boundaries. Method of Assessment: The LTBID includes all hotels/lodging facilities within the City of Lodi as well as two properties currently located at the intersection of Highway 12 and I-5. Each lodging facility within the district shall be assessed 3% of the gross room rental revenue. Rentals (stays) lasting over 30 days are not subject to the assessment. The assessment is levied annually and collected quarterly. 2014 Work Plan (See Attached) For the purpose of the Annual Report presentation, we have broken our 2014 Work Plan into 5 project areas: ■ Marketing/Promotional Activities ■ Customer Service & Hospitality Events Communications Research 2014 Budget Income - BID $335,000.00 Income -City of Lodi $112,250.00 Income - Tourism Lunch $7,500.00 Income -postage donations $15.00 Income -website advertising $1,750.00 Attraction Map - dining ads $1,000.00 Rent Income $8,484.00 Other Income 0anitorial, supplies, etc.) $1,500.00 Retail Income $750.00 Total Income $468,249.00 Advertising $66,192.00 Automobile Expense Automobile Expense - Sales $1,500.00 Automobile Expense - Other $2,200.00 Bank Service Charges $600.00 Contingencies/Unexpected Opportunities $10,820.00 Dues & Subscriptions $3,085.00 Education/Conferences $1,565.00 Equipment Lease $3,801.00 Event Expenses - Tourism Lunch $11,135.00 Gifts $200.00 Hospitality/Meetings: Sales $853.00 Hospitality/Meetings: Other $1,400.00 Insurance Directors & Officers $1,400.00 Health $8,421.00 Liability $1,000.00 Work Comp $2,000.00 Labor, Contract $2,800.00 Office Expenses Equipment $10,000.00 Maintenance $4,640.00 Supplies $1,815.00 Personnel Salaries $154,000.00 Benefits $10,625.00 Postage & Delivery $3,520.00 Printing & Reproduction $1,400.00 Professional Fees Accounting $3,585.00 Administration -City of Lodi $16,750.00 ROI Study $10,000.00 Promotion FAM Tour Transportation $300.00 FAM Tour Lunches $400.00 Fam Tour Gift Bags $250.00 Group Sales Wine & Dine (2) $2,000.00 Sponsorships & Incentives $1,500.00 Online campaign consultant $25,000.00 Downtown Banners/Hardware $2,500.00 Attraction Map & Guide $1,600.00 Quarterly Event Calendar $975.00 Other $13,199.00 Rent $35,340.00 Repairs Computer Repairs $750.00 Retail (Inventory) $550.00 Special Projects $14,274.00 Tax & License Payroll $15,779.00 Property $75.00 Licenses $50.00 Technology $4,085.00 Telephone $2,700.00 Trade Shows $2,600.00 Travel & Entertainment Meals Meals - Sales $175.00 Meals - Other $925.00 Travel Travel - Sales $320.00 Travel - Other $2,595.00 Utilities - Gas & Electric $5,000.00 Total Expense $468,249.00 Net Profit (Loss) Visit Lodi! Conference & Visitors Bureau 2014 Work Plan Marketing/Promotional Activities Leisure Market Targeted Advertising_ Ads will be placed in prime target markets as designated by the 2013 brand research studies. Ads will be both hard copy and digital in nature and will include a response measure for tracking purposes wherever possible. Trade Shows: Visit Lodi! will have a booth at the 2014 Bay Area Travel Show and will partner with the Central Valley Tourism Association to promote and represent Lodi at additional shows where possible. Staff will actively promote and recruit partners to participate as a way to have a greater presence at the shows while increasing visibility and promotional opportunity for Lodi. All leads will be tracked and a database of contacts will be maintained for future marketing opportunities. LodiView: Visit Lodi! will continue to offer LodiView as a monthly e -publication highlighting Lodi events and activities of interest to the tourist. LodiView distribution is currently at over 5,000 subscribers. Quarterly e -postcards: In 2014 Visit Lodi! will produce quarterly e -postcards that will be mailed to our marketing database. Each postcard will feature a call to action and will give recipients the ability to click through to the Visit Lodi! website for special offers and other Lodi visitor information. Social Media and Content Management: In 2014 Visit Lodi! will work with a Content Management/Social Media Consultant to develop an integrated content marketing plan. This custom -crafted integrated marketing campaign will incorporate all aspects of our destination's digital brand presence including website, social media, mobile outlets and email. It can include social media training and counseling, marketing campaign related promotional art, marketing campaign management, custom Facebook application, social network advertising and mobile marketing. Additionally a Visit Lodi! travel blog, videos and quarterly e -postcards will support the overall campaign strategy. Group Market Tradeshows: Visit Lodi! will attend three sales shows created for the group market: The California Society of Association Executives (Cal SAE), the Sacramento/Sierra Nevada Chapter of Meeting Professionals International (MPI) Conference and Trade Show, and Society of Government Meeting Planners (SGMP). All sales leads will be followed up on and added to our database for 2 future marketing opportunities. In addition, Visit Lodi! will partner with the Central Valley Tourism Association to promote and represent Lodi at all national and international group sales shows. Fam Tours: Visit Lodi! Group Sales Manager will host a biannual Fam Tour for meeting planners and group decision makers as a tool to showcase Lodi as a group meeting destination. Direct Mail Campaign: Quarterly fliers/brochures will be sent to group sales decision makers to reinforce the vision of Lodi as a go -to destination for meetings/conferences/events. Quarterly mailers will keep Lodi top -of -mind for meeting planners, association leaders and social/fraternal groups. Sales Calls: An average of two days a month sales staff will make face-to-face sales appointments to group decision makers out of the area in an effort to sell them on bringing their group events and meetings to Lodi. Additionally, sales staff will utilize cold calls to meeting planners and association leaders as a way to maintain visibility and continually educate potential clients to the value of Lodi as a meeting destination. Wine & Dine: Visit Lodi! will hold two out -of -the -area Wine & Dine social events for group decision makers as an alternative to the FAM Tour. These events will provide an opportunity for Visit Lodi! staff to promote Lodi to hard -to -reach decision makers. Meetinq Professionals Orqanizations: The Group Sales Manager will maintain memberships in MPI, SGMP and CaISAE and regularly attend meetings and events of these organizations. This gives Visit Lodi! an opportunity to help build business relationships with group decision makers. Sponsorships and Incentives: Visit Lodi! will utilize sponsorships and incentives at tradeshows and industry events (when appropriate and as funding allows) as a method by which to introduce the group market to Lodi as a destination. Sponsorships may be used as an incentive to facilitate bringing a group event to Lodi. Examples are sponsoring a wine reception at a meeting planner's conference or offering a cash incentive to bring a group to Lodi. Customer Service/Hospitality Visitor Information Packets: Visitor information will be distributed on request via email or through access on our website. Website: The goal of the Visit Lodi! website is twofold: 1.) To educate and create awareness of Lodi as a visitor destination and to 2.) Provide the highest degree of customer service by ensuring that visitor information is complete, up- to -date and easily accessible. Visit Lodi! will utilize the new blog and social media advertising as a way to drive people to the website. Lodi Brand Retail: Visit Lodi! will carry a variety of Lodi logo wear, postcards and gift items for sale. Visitor Publications: Visit Lodi! will develop and maintain a number of publications geared to increase availability of visitor information. ➢ Lodi Visitor Guide: An updated Lodi Visitor Guide will be presented for distribution in the summer of 2014. The book which is designed to showcase Lodi to potential visitors and tourists is currently distributed to hotels, wineries, venues and other tourist attractions. It is one of the main marketing pieces for Visit Lodi! and is mailed upon request as well as distributed at travel trade and sales shows. Consumers will be able to access the guide on-line and advertisers in the guide will have the ability to change their on-line ads 4 times throughout the year giving them flexibility in their advertising campaigns. ➢ Festival & Events Calendar: Visit Lodi! will produce an in-house designed/printed Festival & Events Calendar. The Calendar, produced quarterly, is a quick reference to events in the Lodi area and is distributed at the hotels, wineries, attractions, tradeshows, and included in visitor information packets. ➢ Visitor Attraction Map & Guide: The Visitor Attraction Map & Guide is distributed to hotels, wineries and attractions for their use and will be sent out to visitors upon request as well as utilized as give -a -ways at tradeshows. The map is designed to fold into a brochure so that it can be used in a card rack or as a self -mailer. ➢ Meeting Facilities Brochure: The Meeting Facilities Brochure is designed to provide information to potential consumers on event facilities and will be utilized heavily by Sales staff when promoting local venues to the group market. Hotel Brochure Distribution: Visit Lodi! staff will provide a monthly brochure distribution service to all Lodi hotels, wineries and attractions. The goal is to ensure that visitor information is widely available and easily accessible to guests. Events Tourism Luncheon: May 2014, Visit Lodi! will host the 8th Annual Tourism Luncheon. The Luncheon is designed to give Visit Lodi! the opportunity to promote their programs and services to the greater Lodi community. El Communications Newsletter: Visit Lodi!'s digital newsletter Tourism -at -a -Glance will feature new business openings, events and other items of interest to those vested in the tourism industry as well as information on programs and services offered by the Visit Lodi! Conference & Visitors Bureau. The newsletter will be distributed to local business leaders and elected officials. Research Data: Visit Lodi! is committed to utilizing research data to drive marketing decisions, programs and services. In addition to collecting and reporting Lodi TOT, social media, and leisure and group visitor trends, staff will seek out new ROI measures. 61 DDI f r rCALIFORNIA +vo `JFK' „px 06 Aft 2013 Year in Review Marketing & Promotional Activities Targeted Advertising + VIA + VIA e -news + Sunset Magazine + Diablo Magazine + California Travel Planner + California Drive Guide + Central Valley Tourism Association Visitor Guide + SF Chronicle + SF Chronicle September Lodi I nsert + Press Democrat + Reach Local (multiple sites) + Trip Advisor + Sfgate.com + Pressdemocrat.com + Diablo Magazine A -List Trade Shows + Bay Area Travel Show + Society of Government Meeting Planners + Meeting Planners International + California Society of Association Executives Promotions + Launched new Lodi +Hosted 2 Wine & Dine events community brand for group decision makers + LodiView (monthly e- +Sponsored MPI wine event calendar) reception + 8 promotional e -fliers +Social Media Marketing + 4 Lodi YouTube videos Campaign including, Facebook, + 4 event calendars Twitter & YouTube + Hosted 2 FAM Tours for +Coordinated multiple media group decision makers opportunities If. - - f --- - - - --- -- . -.: i Community Promotions + Produced new downtown Lodi banners + Produced full-size, full-color Lodi kiosk advertisements + Sandhill Crane Festival visitor information booth + Lincoln Study Mission Tour + SJ Rail Authority FAM + School Street Stroll Customer Service/Hospitality + Staff Downtown Visitor Center + Produce and maintain visitor related website (new website to launch December 2013) + Fulfill visitor information requests + Produce and sell Lodi retail + Monthly delivery of visitor guides & event calendars to hotels, wineries & attractions Visitor Publications Produced 0 0 • 0 Annual Visitor Guide Lodi Attraction Map & Guide Meeting Facilities Brochure Quarterly Event Calendar LIJDI CALIFORNIA Octcbee_ Decpi MasqI� u B Mn�Ir�lRssss FspnFri➢aaY Art Hop (cal rwi HDlidav•n.ansa..l(ms)333ssn 1 Hutivre3rea.•••• it Val snf MWIe/ �eIi800)8}BEO Racing Night I H ableilw�mawdecular f� g M38948G rm-s Im D'gmbroslz t_-: e)3se.osss o9Y '^ I(Eus16251113 "��o 'Dinner rden ylbdcsh -4 pnlrM1elmafap�H serables - Trgl I (ms) rn-spy d V,swR Hureea aazal Pe cabana WdjoStudios LI ep'"IHam'ma,ea el33ys88 9hps at Mick. Grove Zoo l e pn- S p„I (209) 3312ae o� �t�ECEMBER OS Lodi 4�1v��sl �e)reats4� Parade of Lights scm I�ucra,acmnvm 06 First Frid I(20913ea)84o 06- spnlwasn„cHl(sl aaissn ) 08 Zoo Lights at Mick. Grove r 07 BmIeFl" ePnl(zoa)3ve Zoo 9the 4wnlwcneawmnasmu.�m1(zosl3se-ores 07/08 Festival91br 1aPrntll���� (209)3 8)543 H Bell SI�O+4YHivorKgMfi�1(209133}208 Pongsrs aaopnl� 18 Hd� ay Tea 8 Christm'�rl(zis 3�vos 3 Silent MovieJH lTheima�l(msj,�s H diday w+"'al(zoa)364.4s4�Y Night 727 New Y.a<S(209) 334-8588 ��ttletals M^�, {g7dayyi yfNw•muac and Msit tl P -Z. af: Events +Annual Tourism Luncheon + Downtown Visitor Center Open House Communications + Community quarterly e -newsletter highlighting Visit Lodi! programs & services DOWNTOWN VISITOR CENTER Downtown Visitor Center Highly visible Promotes local attractions Averaging 190 people per month BRAND CAMPAIGN FORNIA '$Me on:the start of, Our. story -r YYlth 85 M lnerlEs, IAMI knows d. ing or lop at+aut+int...134Our O.M plsly startd�hero, W6 casual welaaning vibe makes ter.0m `ideal wine ppip y p4mrj6 Tom. wine at a 51h mratian Lodi family. winerg trier head downtown Whara:trau'ii .dia 6m aae f-aailn4 restaurants, unique shape and a4artgellarytBatllring reF nal Artie ..0r;.gViore cut emrthler side wkh'a walking vineyard tour or a suru boat dda down ttw lA*lampo Rtver Thgre'; more. magic to-Lodl Nina whaft in,your glass cell lmhlrat►eawkitn..(SOo�;;J�aiB#0:. 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VALLEY BEAUTY .BLS, LODI TOURISM OUTLOOK 2013 * 2012 2011 *year end projection TOT TAX $560,000+ $525,555 Requests for Visitor Info* 2013 =* 7,679 2012 =* 4,323 7 7 %T *Figures for January — October Includes phone, e-mail, website, walk-ins & mail requests Requests for Visitor Info* (excluding walk-ins) 2013 EM 5,740 2012 =* 3,737 *Figures for January - October Includes phone, e-mail, website, & mail requests Group Sales 2013 47 groups $703,000 2012 37 groups $675,000 -Y D I Jr., . 33 CALIFORNIA k .� � � ' _ . y.�� . . .� Please immediately confirm receipt of this fax by calling 333-6702 CITY OF LODI P. O. BOX 3006 LODI, CALIFORNIA 95241-1910 ADVERTISING INSTRUCTIONS SUBJECT: RESOLUTION OF INTENTION TO LEVY ANNUAL ASSESSMENT FOR LODI TOURISM BUSINESS IMPROVEMENT DISTRICT, ESTABLISHING PUBLIC HEARING DATE, AND APPROVING ANNUAL REPORT PUBLISH DATE: SATURDAY, NOVEMBER 23, 2013 TEAR SHEETS WANTED: One (1) please SEND AFFIDAVIT AND BILL TO: RANDI JOHL-OLSON, CITY CLERK LNS ACCT. #0510052 City of Lodi P.O. Box 3006 Lodi, CA 95241-1910 DATED: THURSDAY, NOVEMBER 21, 2013 ORDERED BY: RANDI JOHL-OLSON CITY CLERK J IFER M.UROBISON, CMC MARIA DITMORE A SISTANT CITY CLERK ADMINISTRATIVE CLERK Verify Appearance of this Legal in the Newspaper — Copy to File Faxed to the Sentinel at 369-1084 at (time) on (date) (pages) LNSPhoned to confirm receipt of all pages at (time) MB JMR (initials) forms\advins.doc DECLARATION OF POSTING RESOLUTION OF INTENTION TO LEVY ANNUAL ASSESSMENT FOR LODI TOURISM BUSINESS IMPROVEMENT DISTRICT, ESTABLISHING PUBLIC HEARING DATE, AND APPROVING ANNUAL REPORT On Thursday, November 21, 2013, in the City of Lodi, San Joaquin County, California, a resolution of intention to levy annual assessment for Lodi Tourism Business Improvement District, establishing public hearing date, and approving annual report (attached and marked as Exhibit A), was posted at the following locations: Lodi City Clerk's Office Lodi City Hall Lobby Lodi Carnegie Forum I declare under penalty of perjury that the foregoing is true and correct. Executed on November 21, 2013, at Lodi, California. r4p i,40, • : %I - 011• N:\Administration\CLERK\Forms\DECPOST.DOC RANDI JOHL CITY CLERK MARIA DITMORE ADMINISTRATIVE CLERK Ll NOTICE OF PUBLIC HEARINGEC�_ �aF RESOLUTION NO. 2013-209 _ ARESOLUTION OF INTENTION OF THE LODI CITY COUNCIL TO LEVY ANNUAL ASSESSMENT FOR LODI TOURISM BUSINESS IMPROVEMENT DISTRICT, ESTABLISHING PUBLIC HEARING DATE, AND APPROVING ANNUAL REPORT ---------------------------------------------------------------------------- WHEREAS, the Lodi Tourism Business Improvement District was established December 20, 2004, by City Council Ordinance 1753, and as amended by Ordinances 1756 and 1818; and WHEREAS, the Annual Report, as required by Streets and Highways Code Section 36533, has been submitted to the Board of Directors of said improvement district. NOW, THEREFORE, BE IT RESOLVED by the Lodi City Council that it does hereby resolve, determine, and finds as follows: 1. Approves the Annual Report as submitted, said report being on file with the City Clerk. 2. Establishes December 18, 2013, in the City Council Chambers, Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 p.m., or as soon thereafter as possible, as the date, place, and time to hold the public hearing. 3. It is the intention of the City Council to levy and collect assessments within the Lodi Tourism Business Improvement District for the calendar year 2014 (the District's fiscal year). 4. The proceeds from the Lodi Tourism Business Improvement District assessment shall be used to administer marketing programs to promote the City of Lodi as a tourism destination and to fund projects, programs, and activities that benefit hotels within the City of Lodi. The boundaries of the Lodi Tourism Business Improvement District shall be the boundaries of the City of Lodi and County Service Area #31 (Flag City). Refer to the report on file with the Lodi City Clerk's office for a full and detailed description of the improvements and activities, boundaries, and proposed assessments for the 2014 fiscal year. 5. At the time of the public hearing, written and oral protests may be made. The form and manner of protests shall comply with Streets and Highways Code Sections 36524 and 36525. Dated: November 20, 2013 ---------------------------------------------------------------------------- ---------------------------------------------------------------------------- I hereby certify that Resolution No. 2013-209 was passed and adopted by the City Council of the City of Lodi in a regular meeting held November 20, 2013, by the following votes: AYES: COUNCIL MEMBERS — Hansen, Johnson, Katzakian, Mounce, and Mayor Nakanishi NOES: COUNCIL MEMBERS — None ABSENT: COUNCIL MEMBERS — None ABSTAIN: COUNCIL MEMBERS — Non ANDI OHL-OLSON City lerk 2013-209 CITY COUNCIL ALAN NAKANISHI, Mayor PHIL KATZAKIAN, Mayor Pro Tempore LARRY D. HANSEN BOBJOHNSON JOANNE MOUNCE CITY OF LODI CITY HALL, 221 WEST PINE STREET P.O. BOX 3006 LODI, CALIFORNIA 95241-1910 (209) 333-6702 / FAX (209) 333-6807 www.lodi.gov citvclerk@lodi.gov November 21, 2013 Nancy Beckman President and CEO Visit Lodi! Conference & Visitors Bureau 25 N. School Street Lodi, CA 95240 KONRADT BARTLAM City Manager RANDI JOHL-OLSON City Clerk D. STEPHEN SCHWABAUER City Attorney RE: RESOLUTION OF INTENTION TO LEVY ANNUAL ASSESSMENT FOR LODI TOURISM BUSINESS IMPROVEMENT DISTRICT, ESTABLISHING PUBLIC HEARING DATE, AND APPROVING ANNUAL REPORT The Lodi City Council, at its meeting of November 20, 2013, adopted the enclosed resolution of intention to levy annual assessment for Lodi Tourism Business Improvement District, establishing the public hearing date of December 18, 2013, and approving annual report. Should you have any questions, please feel free to contact the City Clerk's Office. Sincerely, nife4M.0bison' Assistant City Clerk JMR Enclosure N:\Administration\CLERK\Followup\ITBIDannual report. doc