HomeMy WebLinkAboutAgenda Report - September 2, 1987 (105)PRESENTATION
REGARDING
DOWNTOWN LODI
REVITALIZATION
EFFORTS
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CITY COUNCIL MEETING
SEPTEMBER 2, 11987
A presentation was made by Kathleen Les of Les -Thomas
Associates regarding downtown Lodi revitalization efforts.
Ms. Les indicated that Lodi`s downtown area is in fairly
good shape but the city should make the preservation of its
historic character a priority to attract more shoppers.
Ms. Les further indicated that her studies revealed 65
percent of downtown buildings have retained some G` their
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r oriainal facades. The entire area could be registered as
an historic site and an historic preservation ordinance
should be adopted to encourage the area's maintenance.
Low-interest loans could be one way to facilitate
renovations.
Ms. Les added that capitalizing on the historic atmosphere
combined with increased promotions and targeted marking
themes are three: of the major ways downtown Lodi could be
revitalized.
Ms. Les stated that the southcrn portions of the downtown
area have been maintained fairly well while the eastern and
northern sections have deteriorated.
Ms. Les reported on the results of surveys of shopper,
merchants and marketing trends.
The downtown area has a wide variety of stores, she said,
but should move away from variety and develop a special
retail pitch. Variety is supported by high volumes of
traffic which downtown Lodi does not have when compared to
shopping malls.
Formation of a business improvement district to basically
tax business owners to accumulate funds is key to
increasing prcinotion and marketing campaigns for the area.
Mr. Stan Bauer, president of the Lodi Downtown Business
Association, said the organization is still firmly behind
the concept of creating the district but does not have a
concrete proposal to bring to the Council yet.
Ms. Les indicated that she would provide the City with a
written copy of her report and recommendations.
No formal action was taken by the Council on this matter.
On motion of Council Member Hinchman, Snider second,
Council voted to discuss item K-5 - "Review parking study
and needed curb and gutter improvements at Bus Depot at
Pine S`reet and Stockton Street" next and then continue
with the Regular Calendar in the order listed on the agenda.
COUNCIL C01I Q 1\_iCA'T'10_
TO: THE CITY COUNCIL NO.
FRO,'A: THE CITY MANAGER'S OFFICE September 2, 1987
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SUBJECT:
PRESEVATION BY KATHLEEN LES OF LES -THOMAS ASSOCIATES REGARDING DOWNTOWN LODI
REVIT%LIZATION EFFORTS
RECOMMENDED ACTION: This is an informational report which requires no
action by the City Council.
BACKGROUND INFORMATION: Upon completing her tenure as consultant with the
City of Lodi Downtown Business Association, Kathleen
Les of Les -Thomas Associates will present a current
assessment of downtown Lodi revitalization efforts. Included in her
presentation will be recommendations on the next important steps to take in the
planning and implementation of Lodi's downtown revitalization efforts.
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Alice M. Re he
City Clerk
for
James B. Schroeder
Community Development Director
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CITI COIiNCIL THOMAS A PETERSON
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IC}Hti R ;R.a d,' SNIDER ALICE M REI M.CHE
flavor Prp Tr-mporc' CITY HMI. 221 WEST PINE STREET City Clelk
E}AV1E7!s1. HINCHN4AN CALL BOX 30% RONALD til. STEIN
jA:ti1ES W PINKERTON, jr L.OD?, CALIFORNIA 95241-1910 Cin Attornev
FRED m Rp,> (209) 334-5634
T F LE C OPIE R . (209I 333-6795
September 10, 1987
Ms. Kathleen Les
Les -Thomas Associates
1823 11th Street
Sacramento, CA 95814
Dear Ms. Les:
,H
Thank you for your very detailed and interesting presentation regarding
the downtown Lodi revitalization efforts.
We are locking forward to receiving a printed copy of your report for
our files.
Very truly yours,
Alice M. Reimche
City Clerk
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