HomeMy WebLinkAboutAgenda Report - June 19, 2013 C-27AGENDA ITEM `10007
CITY OF LODI
COUNCIL COMMUNICATION
TM
AGENDA TITLE: Adopt Resolution Setting Grape Bowl Fees Effective July 1, 2013
MEETING DATE: June 19, 2013
PREPARED BY: Parks, Recreation and Cultural Services Director
RECOMMENDED ACTION: Adopt a resolution setting Grape Bowl fees effective July 1, 2013.
BACKGROUND INFORMATION: More than $4 million has been spent on Grape Bowl upgrades in the
past five years, modernizing a 73 -year-old stadium by removing
access barriers and adding new amenities.
With the latest phase nearing completion, the Parks, Recreation and Cultural Services Department
believes it is time to adjust stadium fees not only to reflect the added features, but to give renters some
options based on their needs. Before the installation of FieldTurf in 2010, rental fees were based on
anticipated attendance. The current rate is $120 per hour for residents and nonprofits, and $150 for
nonresidents/commercial users.
The proposed fees (Attachment A) reduces the stadium's hourly rental rate, but breaks out charges for
press box/PA system/scoreboard and field house if desired by the renter. The ticket booth/concession
building carries an additional charge, as does stadium lighting. Surrounding public agencies use a similar
approach. A renter using all available facilities will still be able to use the Grape Bowl at a competitive price.
Staff proposes ending the $1 ticket surcharge for users and will not attempt to collect a percentage of
concession revenue, except for nonresident and commercial users, who will be required to pay 10 percent
of gross revenue in addition to the hourly fee.
Staff presented the proposed fees (Attachment A) to the Recreation Commission on June 4, 2013. The
Commission voted unanimously to recommend that the City Council adopt the fees. Staff notified
representatives of Lodi Unified School District and local youth football teams of the meeting, and two
attended. Lodi High School's athletic director, Erin Aitken, was the only public speaker. She said she did
not oppose the fees, and supported elimination of the ticket surcharge.
Staff will closely monitor maintenance and repair costs of the new Grape Bowl features and determine by
spring of 2014 if a fee adjustment is needed.
FISCAL IMPACT: Gross revenue (Joint Use Agreement charges and cash) is projected to more
than offset the revenue lost from eliminating the $1 ticket surcharge.
FUNDING AVAILABLE: Not applicable.
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Attachment: Fee proposal, resolution
APPROVED: A I
—cKonradt Bartlam, City Manager
ATTACHMENT A
City of Lodi Grape Bowl
"Typical" refers to rental of 7.5 hours for a varsity/junior varsity football doubleheader. Hourly nonresident/commercial rates also indicated.
(The $1 ticket surcharge for non-league games averages out to be approximately $500 per rental.)
p/admin/Grape Bowl proposed fee schedule
Grape Bowl
Typical
Grape Bowl
Typical
Lodi USD
Typical
Lincoln HS
Typical
proposed
current rate
Field rental
$95/hr
$712.50
$120
$900
67/hr +
$506.25
$94.55
$709.12
(3 hr min)
$270
$270
($125/hour
commercial)
Staffing
$34/hr
$255
$33/hr
$247.50
$33/hr
$247.50
A la carte
Press box
$10/hr
$75
NA
$6.75/hr
$50.62
scoreboard
PA system
($25/hour
locker rooms
commercial)
Lights (5 hrs)
$25/hr
$125
$20/hr
$100
$14/hr
$70
$33.80
$169
Locker room
$30/hr
$225
$6.55/hr
$49.12
Concessions
$20/hr
$150
NA
$10.75/hr
$80.62
Ticket booth
($20/hour
+10%
commercial)
Dumpster
$45
$45
$45
$45
NA
$45
(required if
concessions)
Ticket booth
NA
NA
$1 surcharge
$500
Total
$1362
$1500
$1363.75
$1350.98
(The $1 ticket surcharge for non-league games averages out to be approximately $500 per rental.)
p/admin/Grape Bowl proposed fee schedule
RESOLUTION NO. 2013-119
A RESOLUTION OF THE
LODI CITY COUNCIL SETTING GRAPE BOWL
FEES EFFECTIVE JULY 1, 2013
WHEREAS, more than $4 million has been spent on Grape Bowl upgrades in the past five
years, modernizing a 73 -year-old stadium by removing access barriers and adding new amenities;
and
WHEREAS, with the latest phase nearing completion, the Parks, Recreation and Cultural
Services Department believes it is time to adjust stadium fees not only to reflect the added features,
but to give renters some options based on their needs; and
WHEREAS, before the installation of Field Turf in 2010, rental fees were based on
anticipated attendance, with the current rate being $120 per hour for residents and nonprofits and
$150 for nonresidents/commercial users; and
WHEREAS, the proposed fees reduce the stadium's hourly rental rate, but breaks out
charges for press box/PA system/scoreboard and field house if desired by the renter. The ticket
---booth/concession building carries an additional charge, as does stadium lighting; and
WHEREAS, staff proposes ending the $1 ticket surcharge for users and will not attempt to
collect a percentage of concession revenue, except for nonresident and commercial users, who will
be required to pay 10 percent of gross revenue in addition to the hourly fee; and
WHEREAS, staff presented the proposed fees to the Recreation Commission on June 4,
2013, wherein the Commission voted unanimously to recommend that the City Council adopt the
fees.
NOW, THEREFORE, BE IT RESOLVED that the Lodi City Council does hereby approve the
Grape Bowl fees effective July 1, 2013, as shown on Exhibit A attached.
Dated: June 19, 2013
I hereby certify that Resolution No. 2013-119 was passed and adopted by the City Council of
the City of Lodi in a regular meeting held June 19, 2013, by the following vote:
AYES: COUNCIL MEMBERS — Hansen, Johnson, Katzakian, and Mayor Nakanishi
NOES: COUNCIL MEMBERS — None
ABSENT: COUNCIL MEMBERS — Mounce
ABSTAIN: COUNCIL MEMBERS — None
L
City Clerk
2013-119
EXHIBIT A
City of Lodi Grape Bowl Fees
For a typical high school football doubleheader, made up of JV and Varsity games, the use would
be 7.5 hours for a total of $1,362.
The current average rate for high school use is $1,500.00, which include a ticket surcharge of
$1.00 per admission on non-league games.
Current rental rate
Pro osedg'rates
Resident or
Non-resident or
Resident or
Non-resident or
local non-profit
commercial use
local non-profit
commercial use
Mandatory charges
Field rental
$120/hour
$150/hour
$95/hour
$125/hour
3 hr min
Staffing
$34/hour
$34/hour
Optional charges
Press box scoreboard
$10/hour
$25/hour
PA system
locker rooms
Lights 5 hrs
$20/hour
$20/hour
$25/hour
$25/hour
Concessions
$20/hour
$20/hour
Ticket booth
+10% gross
receipts
Dumpster (required
$45
$45
if using concessions
For a typical high school football doubleheader, made up of JV and Varsity games, the use would
be 7.5 hours for a total of $1,362.
The current average rate for high school use is $1,500.00, which include a ticket surcharge of
$1.00 per admission on non-league games.