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Home My WebLink AboutAgenda Report - June 3, 1987 (80)C, , ;ICIL CO MUNICATI01 TO. THE CITY C0UNCIL DAT2: No. FROM: THE CITY MANAGER'S OFFICE June 3, 1987 SUaJECT: CONSIDER REQUEST OF LODI DISTRICT CHAMBER OF COMMERCE FOR OFF—PREMISE SIGN MORATORIUM VARIANCE INDICATED ACTION: That the City Council hear an appeal from the Chamber of Commerce that a promotional wall or window sign be exempted from the City's Off -Premise Sign Moratorium BACKGROUND INFORMATION: On August 6, 1987 the City Council upon recommendation from the Plannin,1 Commission adopted Ordinance No. 1387 which declared a moratorium on the erection of off -premise signs. Off -premise signs include billboards and other signage which advertise products or businesses which are located in areas different than the sign location. The Chamber of Commerce is interested in a promotional program which consists of mini -billboard metal maps produced by Stankus Information Displays, Inc. In reviewing this program the staff determined that the proposed displays were off -premise signs and came within the moratorium. The attached data from the Chamber describes the project. B. Scchroe er nity Development Director Attachments Lok-1couign, PREMR R11 Dear Chamber Member: Exciting News! The Lodi District Chamber the project of mini -billboard metal maps, Displays, Incorporate permanent Large, eye-catching, aluminum, ei ht -color, silk-screened g be 100 outdoor display maps in mini-biAlbeirdeffectiveforo ldistributiondisn planned VI KE be hizh traffic locations. oniors a chance to reach consumers in the entireiaiea•participatiPgasp,ws prop a sinificant community service giving typical mini -bill - to expose thmers eir businesseaolookratOth�Opicture ofnautypic newcomers ur and visitors a month. Takejust board display printed on the dblookoonthis theseletter. highly visibl�amap ecisplhow ays Scor an `s advertisement would 24 hours a day, 365 days of the year in o our area--wor ing—fir Y ---- ears exposure. ONE HUNDRED carefully selected locations, 2 full Y our adver- to visitors by the In addition to the outdoordisplays, pOrimaOlDy er ma s with y tisement on them will wi a an exact re Lica of the large Chamber. One side of the mag as well 'aluminum displays whilethe tion reverse ry ns- t�eidew�LodicIIistrictonsistf ar�eato ra and descri tive informs P restaurants, entertainment spots and ' as a visitors guide to motels,We others serving the visitor induater•l maps for their also oown advertiser with a quantity of p P We feel this mush improved program will be a Ver)(useful tool lroviding as.wel as P creating a real sales stimulathosereitheryour buiincorinss:_w_o_r�k_i�n$ or visitin a much needed service to a oration Displays porateo will iosee ing the Lodi area. Stankus Information the advertising opportunity support of the project by interested businesses on a first come, first serve basis. available You can take advantage of the low cost advertising opportunity on the Lodi District mini -billboard displHansen atsthedChamberpaper sOfficemats3b4-4773. sin1ply calling Representative Bo But HURRY as there is a maximum of 28 spaces to this presentation and support We urge you to give serious consoderi'tioomotinhlthe entire Lodi District question about the program, please feel us on this ongoing and repeat program F area. If you should have any g free to give us a call. to are looking forward to a successfu venture in promoting Lodi Cistrict businesses and tourism. ..,...... 1CCR�ER k�� Mike To o LODI DISTRICT CHAMBER OF COMMERCE Executiv anagen of Commerce is promoting produced t-1 I Stankus information i�ui y��: NNS:: ."''c5 on display 24 hours a daya You receive two full years of continuous advertising exposure. Displays are placed only in high traffic locations. OFFICIAL Z NEWCOMERS.'&-VISITORS_i GUIDE LODI DISTRICT CHAMBER OF COMMERCE a0000000 C 0O O G o o 0 0, .00.� IL DDII k SFA O �AMeB�� They reach the hard to reach market of traveling businessmen, tourists and newcomers. Studies show this market to be most affluent. These large mini -billboard ,C?A&�"displays direct thousands � of potential customers i� ►�� per month. � They direct potential GUIDE Box . Loop. CA 45241 customers to your exact 215 W. OA=ST._ f 1� location. T—a1 I -'cow. a'-Pv'^ CHOOSE A PROGRAM THAT BENEFITS ENTIRE COMMUNITY ORDIIqANm NO. 1387 ANOiODW= OF THE LODI CITY COUNCu- ESTABLISFrHING A MORATORIUM ON THE CCNSTFUC TION OR RBWNSTRucTION OF OFF-PRFMSE SIGNS WInM THE CITY OF LODI. BE IT OF By THE LODI CITY COUNCIL SECTIO 1. Pursuant to Section 65856 of the State of California GoVernment Code, and after public hearing held Pursuant to said City of Lodi hereby declares a section, the City Council of the or reconstruction of off -premise signs moratorium on the constructionthe City of as defined in Lodi MuniCode Section 17.63.370 within period of twelve months. Lodi for a periof ordinances in conflict SaCTI�t 2. All ordinances and £►arts herewith are repealed insofar as such conflict may exist. shall be published one, time ' n "Lodi the �� 3. This ordinanceringed and �s sentinel - a daily Per of gra' circulaticn p-- , fished in the City of Lodi and shall be i - force and take effect � pub thirty days from and after its passage and approval roved this 6th day of August, 1986 MAYOR ATTEST: AI.ZCE M. City clerk State of California County of San Joaquin, ss. do I, Alice M. Reimche, City Clerk of the City O€ i��di, hereby certify that Ordinance No lar meet. 1387 was introduced at a reguing of the City Council of the City O Lodi held July 16, 1986 and was thereafter passed, adopted aril ordered to print at a regular meeting of said Council held August 6, 1986 by the following vote: Ayes: Council menbers - Olson, Pinkerton, Hinchman, Snider and Reid (Mayor) Noes: Council manbers - None Absent: Council Members - None Abstain: Council Members - None I further certify that Ordinance No. 1387 was approved and signed by the Mayor On the date of its passage and the same has been published pursuant to law. ALIO M. REDCHE City Clerk Approved as to Form ovv�,— RONAID M. STEIN City Attorney av PREM RT?*WENES May 27, 1987 Tom Peterson City Manager City of Lodi 221 W. Pine Street Lodi, CA 95240 Dear Tom: AL1^ ;_, CITY CLERK T OF L0 Recently the Chamber, in its enthusiasm to encourage tourism development, embarked on a project calling for the display of 100 stratigically placed mini -billboard maps. These locator map.3 would be displayed to allow visitors in our community an opportunity to discover the "points of interest" in our beautiful city, while at the same time showcasing 28 local businesses as advertisers. After a recent discussion with City Planning Director Jim Schroeder, it appears that there may have been a slight mis- interpretation on our part as to how the City defines the term "billboard sign". Nevertheless, after a lengthy discussion, the Board of Directors agreed that because of the nature of this project and the nature of the Chamber's goal to encourage and promote the economic wellbeing of our community, an Off Premise Sign Moratorium Variance would be appropriate. We recognize that in order to continue with this project, a Variance must be granted by the City Council. Therefore, the Chamber would like to present their request for a Variance at the Council's June 3rd meeting. ACCRED11 0 LODI DISTRICT CHAMBER OF COMMERCE 215 W. OAK 5 i P O. BOX 386 s LODI, CA 95241 • PHONE (209) 334-4773 Please find attached a copy of the project information bulletin. Sincerely, Cecil Dillon President CD/ta Enclosure T HC)MAS A CITY COUNCIL FL iF RSGN City Manager EVELYN M. OLSON, Mayor CITY p F L O D I ALICE M. RE INICHE JOHN K. (Randy) SNIDER Mayor Pro Tempore CITY H %LL, 221 WEST PINE STREET City Clerk DAVID M. HINCHMAN CALL BOX 3006 RONALD M. LODI, CALIFORNIA 95241-1910 STEIN City Attorney JAMES W. PINKERTON, Jr. (209) 334-5634 FRED M.REID TE L E C OPI E R: (2091 333-6795 June 5, 1987 Mr. Mike Bradley Executive Director Lodi District Chamber of Commerce 215 West Oak Street Lodi, CA 95240 Dear Mr. Bradley: This letter will confirm action taken by the Lodi City Council ate its regular meeting of June 3, 1987 whereby the Council, following review of the Chambers request for an off -premise sign moratorium, determined that the mini -billboard metal maps produced by Stankees Information Displays, Inc. and being promoted by the Chamber is not an off -premise sign. Should you have any :�jestions regarding this matter, please do not hesitate to call. very trlsly yours, Alice M. Reimche City Clerk AMR: ii cc: Mr. James B. Schroeder