HomeMy WebLinkAboutAgenda Report - March 26, 1986�UNCIL COMMlJNICATI
p
TO
THE CITY COUNCIL .. , :
DATE
NO
E >; FROM:
-
THE CITY MANAGER'S OFFICE `
March 26, 1986
SUBJECT: REQUEST. FOR F NDIW- FOR CE IT Cf ER OF COQ PRO(= -0,W
RECOMMENDED ACTION: That the City Council near, the presentation of "
Mr. Michael; Bradley, Executive Director, Lodi
District Chamber of Commerce, concerning a request
for funding, and take action as deemed appropriate..:
�+Ya
re�ehiber Of Ccamiercsele IiRAION: The, On X11 S
agenda to present to the City Council its annual
x'
"A=
request for fundiri4 -Material in'support;of this
s
request,_is attached. Thi request is for $5,000 which is the same level of
fixnding approved by the City Council. >last year.:
,
'tted,
Respectfully a
Thanas A. ` Peterson
y
City Manager
4
TAP/lh
,v
r
d
Y
55
S,
.
yyl
}
�
F
h
0004 00
° °
° °
n0
°
°
f
}
a " 11.d)IM
3
-
cga:+rYssa .t
_ PRSMY li'IIBES
� -
March 26, 1986
z
Mr. Tom Peterson
Lodi City Hall
221 W. Pine Street
Lodi, CA 95240
Dear Mr. Peterson:
.
Good News. The Chamber of Commerce, in it's efforts to'serve
the City and our business community, has completed it's first
Year, of .Economic Development involvement. Ljnder,the leadership
or Past President"Lowe11 Flemnier andunder the current leadership
of .President John Borelli, we carne to the .City Co_unci1 with "-a
very positive report.
In 1985 the Board of Directors' were ,very pleased.that ";he City
of Lodi" requestedttie assistance of our Chamber of Commerce It
F
is hoped that.t:hrough our efforts,' our -city Council n
",ca"better
r-
x
respond to "the Economic':'Develop*eent issues" confronting,"Lodi in
�'
the future.
Without hesitation -.the Chamber ":set out to:establish achi`evab
goals during its first year of Economic Development involvement
-;.Once
.
those' goals were` `set, it became clear`" that „financial
:
support was needed:' . YOur positive response'to',our 'request`f0r
F`.
$59000.00 was accepted in'return for our efforts.' P
The achievable goals were:
s
1 To broaden .the awareness' of Economic' Development through
Educationai senfinars conferences,, etc,
i'.
ii
�. To facilitate t_he..feasibi'Iity efforts of attract'ino a".
major ht-.te1 to"'Ctdi: ,
4
,s. To develop A City Host Group available to meet with
businesses: looking to locate in Lodi.
LODI DISTRICT CHAMBERe_OF COMMERCE
r
is
4. To provide existing Lodi businesses with seminars and
educational services to assist in their continued success.
s
5. To identify and review topics for a future Community
Congress.
a -
In January of 1985, prior to the Chamber's, request for financial
: support, we established the commitment of E5, -Committee volunteers
to take that giant "step forward in tudying Economic Development..,
'
Our plan was to educate°ourselves 'as to ':Lodi's future :growth,
its infrastructure problems,; and 'its real needs.
In an'" effort to provide an accountability of. the Chamber's
activities - during this last year yoit will find attached a
summary of specific information.
Please, not that, our accomplishments actually exceeded aur,
goals." See attachment..for those accomplishments.
As, we 'look to `1986-87, we'hope `to continue our efforts in Economic
�. s
Development. We recognize that one year's efforts is only a
beginning, 'a 'first step in a- long journey. This year - in an
effort -to` accomplish more, our Economic- Concerns Committee.has,
`
developed four. areas;of.study.,.,You will note that each area has-
been assigned to a speci,f,ic team of volunteers. :We believe that
"
through this system much inore •can, be accomplished.
We,,therefore,' request that the City renew its financial
commitment to`Ectmornic Development in 1986-87 in' the amount of
$5i OOO. CSO.. With your `help and commitment we will be better
prePared-to address the Economic issues that will face us in'the
years td,cope.
Sincerely,
Mike Bradley-,,
Executive Manager
..
MB/wg
Attachments
1
u
7
i
r'
a
Y
EDUCATIONAL CONFERENCES ATTENDED DURING THE
FISCAL YEAR 1985-86
r
1.
'NationalCouncilfor Urban Economic Development. Larry
�
Broch. January 30 -, 31, February 1. Long Beach, CA
Subject covering: Marketing Economic Development,
z
Industrial Development, Commercial Development: Realizing'
yourRetail and Office Development Potential, and the
Private/Public Sectors ability to work.together on
;.
Redevelopment projects.
2.
California Economic Development Association. April 24 -
f
26.. San Francisco, CA '°
f
Subject covering: Economic Development in .,your, Community,
Surveying your Communities Strengths, The role of,a
r
1
consultant, Hotel Feasibility,' and the RFP process.
r,
i
3..
S.
Governor's Conference on Tourism. March 14, IS.-
Sacrament o, , CA
Sacrament
r
Infcrrnation: The California's Tourism Marketing Campaign,
attracting conferences and conventions, video marketing, and
developing, 'a'local marketing plan.
_
4.`San
Joaquin Economic Outlook.Conference 1985..
}
Information: A'day °long program that provided, anupdate on
Economic Developmentefforts in San Joaquin County
5.
California Economic Development. January
San Francisco," CA
Information covered: Municipal Credit Ratings, The Band -
Rating 'process, ;State and :Federal legislation enacted in "
1985 which affects tax exempt financing,`Single .&:
"
Multi-Family Housing Bands =.what available in .1986.
_
6.
Tourism Conference. January 1986. Santa Barbara, CA
Information covered: Capitalizing on local assets, cultural
assets; 'marketing your" co mrnunity.
0
g
7. Governor's Conference on Tourism (3rd Annual). March 5, 6,
z
1986. Sacramento, CA
Information covered: The California's Marketing Plan... And
You, International- Travel Show,, Advertising Campaigns'. that
- r
-Work For; You, Visitor Promotion Programs,:Video'Market ing,
Creating .Joint Promotions: A Community ; _Effort, Developing
a Marketing..,Plan, Barters & Trade -Outs, Funds, &
,Grants
Loans, Getting your message to the Media.
��
8. San Joaquin Economic Outlook Conference 1986. March, 1986.
:
Stockton, CA
z
Y
Information covered: Update information on San Joaquin
County' s:Economic Development efforts. Guest speaker Tom
-
Bradley, Mayor 'of Los Angeles.
#� zs
t
E
_
� - f
E F�
i
COST FOR
CONFERENCES ATTENDED
1.
CUED Conference, Long
Beach, CA
$
743.00
2.
CALED Conference, San
Francisco, CR
601.97
3.
Governor's Conference
on Tourism (2nd Annual)
891.03
4.
Sari Joaquin Economic Outlook Conference
56.00
"
5.
CALED Conference, San
Francisco, CA
476.47
6.
Tourism Conference
300.00
7.
Governor's Conference
on Tourism (3rd Annual)
1,
000. 00
3.
San Joaquin Economic Outlook Conference
56.00'
s
TOTAL$4,124.47
OTHER ECONOMIC DEVELOPMENT
EFFORTS IN 1985-86
Inquiry arid Staff time devoted to local Economic Development
;
.-IMLIefforts:
Eleven (11)
,ham.
.-M
COMPANY
TYPES OF INQUIRYSTAFF
TIME
?
{.
1.
Pannell, Ken, FosterHotel
Development
1
Hour
<,
2.
Gelco.Insi.tuforra
Manufacturer
3
Hours
ti,
3.
Quartec Associates
Manufacturer
3
Hours
'
3
4.
Moss & Craig
Light Industry Development.
2,Hours
Sir
s,
5.,
Howard Hunt
Engineerin Contractor
.Hours.
:
6.
Bach and Assoc.
Property Investments.
3
Hours.
"$
7.
Wallace Computer Inc.
Wage & Benefit Survey
6
Hours
f
a
8.
Schlegal Inc:
Manufacturer
15
Hours
9.
S lva Kirk,
Sacramento Broker .. '
.=
10.
Ceco-Building Co.
Public`:Relations Seminar
`<' 4
Nours
='
sxg.wE
°".
11
Eagles Organization
3 Day"Conference in Lada:-
Assisted�with'parking problem
„.
,.
for conference delegates
'4. 5
Hours
�
t
TOTAL STAFF TIME
45. `;"HOURS
45.5at
$25 c�0 an hour- = �1,137
50
Conference
Expenses Total
4,14 44
Inquiry&
:Staff 1"in7e Total
1:'137 .50-'
$5, 26 i 94:
.
GOALS ACHIEVED IN 1985-86
1.
Hotel Feasibility Study developed by, the Economic Concerns
Committee. Survey results have been compiled and are
available. =:
2.
Development of a Community Cable TV program to address ;>
economic concerns in Loci. Funded by local businesses.
3.
The Chamber- conducts on-goingeducational programs that
have been developed at no expense to the City or the r
Chamber.
r
4.
Business and'Industry Directory to profile the Community as
a- community in which to move manufacturers and light
t:
industrial firms.
5.
Educational Awareness - The Chamber has attended (8): eight
conferences in 12 months to learn about Economic - =. P:
_ y:
Development.
6.
Inquiry Assistance - Worked with (11) eleven different
companies and organizations. Devoted staff time to,
answering questions' and doing follow-up work i. e. Surveys
Relations
1986-87 GOALS
- c
1.
Develop a Marketing Planfor the City.of Lodi..
2.
Continue to examine tourism development for the Lodi
District.
3.
Develop a workable program in promoting Lodi through the
cooperative efforts of the Grape Growers Association and.
the:Vintners Association i.e. Local brochure promoting,:
wine industry.
4:
To continue educating staff and volunteers an Economic
Development issues and programs.'
5.
Survey the needs of theexisting industrial community.
r
-1 '
LODI DISTRICT CHAMBER OF COMMERCE
ECONOMIC` CONCERNS COMMITTEE
86/87 ACTION PLAN
CABLE T.V.
review the `feasibility, 'and if
Chairperson
appropriate,, coord4nate the
_ G.
Mitchell - =
. - - development- of , a':Chamber Cable '-
M.
Star
T.V. Program focused on
C.
Green _
-_communicating andpresenting
L.
Struthridge -
__broad issues of_;economic..or
Reimche
: -7_ihmunit concern.
Y
E.
Olson
TOURISM DEVELOPMENT,
as`a Chamber subcommittee,
R.
Drivon, C airperson
increase our understanding of -
M.
J. Ballatore
tourism and identify _areas of
Do
Burchamopportsnity:where:we
can have a
A.
Meyers -
positive influence of tourism. in
J.
Harris
Lodi.
L.
Wild -
Co
Cromwell
ECONOMIC AWARENESS
continue to identify various
D.
Vaccarezza,Co-Chairperson `
mechanisms, i.e..(Community
- M.
L. Keen, Co -Chairperson
Congress, Industry"Involvement.
C.,Dillon
and .Cable T.V.):and current
P.
Hetzner
economic issues, i.e. ;(Measure A,
Strip'Apartment-houses and Lodi
zoning) where our committee can:: ,:
:increase the overall economic
awareness within ;the community::_
RESPONSE -TO CITY.FUNDING:
provide feedback .to the' City of-.
M.
Bradley,. Chairperson
:Lodi on how _1985/86 funds ._were"
;> K.
Land
used including committee
C.
Dillon
accomplishments .:`;:.Also prove e......
E.
Olson
the city wit h"our'. areas, of -focus
B.
Wheeler
for 1986/87 :with `any, additional-° ,
-', funding requests.
a•
t
4
}.. ..
74
#
i
i=RIENDS SIGNS/COMMERCE TOURS/MTUS OTHER
#
LOD VISITORS= v## SAN FRANCISCO='***
�
I
AREA HOUSEt-dOLD r:EDTAN IN—COME,
LODi 25, 6l=26
S. F=-CJAKLAND 17, 477
= <.
STATE `LF CAL`I=0.RVIA
INITED ;STATES 15,01r�
f
-Y.-*'r."if'�-t�***�'3fiE"iF**�'*-a�'3f*'�i'�'?�-*-lf-***'?�**-1E?�iE'iE'�f"�'�"it'***'x'�•***alaf'****�t-'JE"!E*'�'*-�-�'ic-�l•"iE'*****•*•�* �
{ j-
PUP'4 GROWTH s'TRENDS, LODI, SAN JOAQUIN CO.
AND'`THE STATE:'OF CALIFORNIA
STATE . OF CALIF. SAN JOAGUN CO LOD.I TRADE''
ARCA;.
i5, 717, 200 249. 989 .22, 229
1970 19, 957. '700 286, 405 3, 614-
-
1'3 l8 26, 590, 6�D�1 325, 300 '24, 300
f
1984 �5, 3E6, 400 330, 533 39, 475 89 540
".
HOTEL DEMPN'
PRIVATE = VERSUS - COMMERCIAL
95
go
65.
t
70
45
4
,
i
t
•. ;
Y .*.
.lam
20
0
#
c
Tr dF
ii.
�
-- - -_ - -
- -_ ____�__-
Yes
---
Nl3arle
PRIVATE=
Lt3�i��EstC AL=
r•iF•IEiF�iE�F•IE1EiFiEi6.1E-i•;ciFiEdFtiEdF�FiF?EiE�f�E�EiE•iFIF•itiE•!t•-16.7F�►iFiF�F•1FaF�iE•lF•lEjF9EiEIFiE;EiE•iFiF�E•!(•X•iflF•iE•1EiF-1F•!� IFiE�FdEie : _
I
HOTEL, NEEDS PRIORITIZATION
r
>
rRFWATE --
VEFbJ� C0i .
'� �' �Sr'ER�..AL.
j
K
"�
JJ
•fE
I
I
4;.5
1
JJ
-:
20
}
10
I
� 5
s
I
x = :
CONVENIENCE
� FOOD INd HOTEL
.
� .Bpi�QUET�IN HOTEL-:
0,
PRIVATE _,
* *
cbMM£RCIAL =�.
####
...r-•--wv.—..,77
'CH i -SQUARE
ANALYSIS
Coayi^ight,
1982, perfectSoftware, Inc.
`
-
3t#iE3f#�E�###lF7F#iEiE-7E�lE#iF3E1E�FiE#1E3F#iE##iF##lE#�F####�E3FiF##iFiF�F�1F�FdEli?f#jEif-!FjEiFiEJEit###-1F'rE
�
It is passible
to enter data directly in the
cells by
using t:se
...
SEARCH
for next unlocked field command (CRTL--S).
Independent Variable
.Dependent
Chi-square -0.12
;d. f.-
(2-1) (3-1)
Variable
Convenience
Focd/Htl
Banquet/Htl
I------------�-------I---------I---------i--------�i
�
---------------------------------
-------------------
0
Commercial
i 0I 0I 18.00I
1 c. 00I
18. 00 i
_
-.
;.
_-
private
I 0I aI 22.1001,
14.001
0I
36.00
0 0 40.00
26. 00
18. 00
84. 00
s
z -
i
+b 0 22.66
14.86
101. . 29
E.
17.14
11.14
7.71
0 0 0
0
Z
0 0 Z. 24
-0.19
Z.
-
:21.35
�
d 0 0.28
0,26
-1.
4642,
_
}
r.
i
j
-
CHAPTER .ONE
'I. BACKGROUND OF THE .PROBLEM.
iA. PURPOSE AND SCOPE
.7
h'.j
T' is ,stuy J is ac -4cresser, tne. I-easibi ty of a �,ful
1 f ea -c uf�ecj
, .
ho ejintie` Lod area. �;As �a reoresent at ve of
t, te Economic.'
'o-.er s 6m uttee o..-haodi District Cna.i;oer o`
.40
'c-ure ce
`lave, co -i-101 lec data:_one c o ri o riu- c soc;ai an= mnys:.cal
-.--ac-.crs wnic;l.
.have an 1'Acac- ono -'r o o o s c - entity.
,
-Sia 4. tnis studv o C a e r r.4 Y, e h ece. m.anc. 'r or.
to U s �he marKetaoili-,y of a ful", ea -curer, n ot e 1
fac-litv I Yl
sco e or lh e sc udy ncl uces::reneral
and'economic
rnina Lod ijand a ceterriination
i nforw,ation corice
0 rcemancorlill
f eatres.:suc-l:. as, z3anc Uet and .weet i no rooms..
le SoeC I c"r a colcrenL1sive sitean
I vsisj i.�e.
qress a -rid, e as sca!
or. Viia:. bi i izyingress qressj as
r,-� E? c'z i c: n. i ncome aria exoenses,,were beyond tne.
_scooe oT tnis
st uif V�
OWAhk
t
73
e$
i�. General Information
{
_the
Lodi, Distiric� Commerce:.lisps--as ons-�'f_ it's - -
- --
--- - �
._ .....-
--
_,�hartber,_-of.
"tc
eriraarYctectjves t'iat of wcrkinm ert.2 the_ccny.il�uaki�on
1.
a healthv and exoaning ecc+norfic caiwate." It was olr :t
o. economic rromot ion and suca;,r; �►at ti -+e Economic Concerns
�
rc ::ila�tCeL ^ree zo news i'it' anew oroat�sec �cel i:�r �cidi. was
_ x
zj
revza:ec o the Committee that a s t u c v n a a peen cof"missionec av
.`a City :-' '•_,:iG1; ,erfarr::eG v rt ^u4tia,a San rT a-riclsco .^r,T ne
YN
F.
..P
++��c:.
.^i�3iwl�a �.- lill��^� rP�Lirrr+ariGid six v-rcfl:'i:� rtV� for 0. C; IG`r?
r. rr-: �.''-i J !rrlL` rY�IMC t r f"r Z7.
�
! -. �.. . t'�L •JEr e.a - .G.+ - _
?.i'.. aL' i:y a MOe N, i.,i acc:. �a•nvin 3aric e'C
ities.' i ng cenerai concer�sus was ; naz . ,t ie: -e
�
V:11C1 i.rtt'.-G
zal..
�J2r2 3os�, J.v SCCA? .f:tY`i7isiC Ce^IanG3 an ,C:'fnu^-
.,
vey c,naIvs 1_.;; .elver toC,enceavor ..- to -s S audv -,was
�
'n erte JY`d to ^S?Kt^L•iG2i+�f3 :r ricuszr1aI �.r.:.1...arcia_ v11i
Awa
A
{�1i Y:� fteotiY.n 3ci,1V17y c?nC o tr Sft7 c= G Su^1 e`3 tSc :2s5 '?ne—
b
ra- r� gr ov4ze a :leaf t•'1v source` -6 IC.G .inG r'eatilre;A2r s`'
..- . i
;€
c;
Y
PA..
a
3
I.
'. '...
_ '.' _
i -
!..
i c_+ur's2s. and i, JJ Z{ ^ti�25 .�f celta waterways stretcnlna weszward
z' y. to rhe Pacif c Oc2aYi.
s�+ Lodi pro_,ects the Council -Manager type of povernement. Council
V
.. members are elected by. popular vote. The council, from amone its
own bcty, elecus a�City mayor. Protective services. fire and
.; police, are suFioorted ay the city ana are consicered goad..
15
i s-larDa'v re at. ed vo acr.ouszness wltr. a wise varies y
f coni p2 iraentar_v :ianufacturina
fields such as canneries, wineries.
4
anc fooa cacKacing. T7ere are
92 manufac,.urinc fac:L i Les. a+te
largest single eaolover is Lodi
Unified- School District ,witn IEZ:a
k
er oloyees.
4
,r
The Critical utilities of electri-,ity and natural gas 'are pro
. --
vides by Pacific cos aria clecwric. Company-,_-. Telepaone-service 1s
STATE O CALI O NIASfiN
-.;OA �J.1I:V Ota.
'
thrown Pacific Bell, ` and A.T.&T. the city is reoonsible for
w-ater aria sewage services. The trash and garnage collection- is
. ��...
indecendantiy contracted. -
-
1951
15, 717, 200,
r.'
1J__ POPULA,
1
; 9721
. 9, '7;17, 701
286-,49
1,978
'ie state o .r.-ai:Torn: a. San, -Unwy ano the city LST. Locj
vi�, �- eke
7 s `r,ons are
^ave ail recorced steacv coou_a-ion in_r_a�es. Pro.1ec.
es=a rri.l _ cont i nue - -;ouon t`.enN
35, 336!1 400
a'3
Q C. P A'•ICN '-OWT-. 7,7RENDS.LUDI. SP -1. .,`tAG::1FiN;
f
STRTS 0:= C`- 1j:70gNIA
STATE O CALI O NIASfiN
-.;OA �J.1I:V Ota.
LCD.L
1951
15, 717, 200,
249.S89
22.2-29.
1
; 9721
. 9, '7;17, 701
286-,49
1,978
r
2-6 E z vi 0
vi�, �- eke
�i, `3<3�
35, 336!1 400
39-0.6 = 8
.475
f
33S
=�uice.0 S. Lecennia�
tenses 11360 aria ;3-70
San ;i_�aactin Co.'�conornic
iaveio�cienz
Assn.
3
i_4a71 UIstr;ict
;i:na'ADer t•f. Gc:rii�zerce
;'he poauiation
of Loci in 198
was 39,47.:5. Tnis represented an:;
increase
of 17,246 over the 1960 fiaure'of 22,229
This amounts`
to an average
annual increase
of i, 300 persons.
According
to the Kip ir:oer Cal..for
r,ia Let"ter• the poPul`at ion of
3,
California will ce around 30 million ay the vear 1995. That wilI
be an increase of h6usenolos from 9.5 m./lion to almost A1.5
4
�. 'p LDilGi;d3
million. Their county-oy-county Rrojections estimate San'Joacuin
i
County,wiIl' oenefit from; many of the same factors by whicn all or
-Valley
c{otels in
the,'r oci .c;zy Iiaai-s. The total-
the Central continues ;.o grow. There is i3lenty of land
=.moinea room count is'
2:,7 roo.-iis.
There are cnief1v three
{ w�icn woulc cor{stitute
`orcevelooment at reasonable cost. These are esoecially aaoarent
base,tney are tgtre�e:l' Rancho,
.
}
:{nen comoared to Bay Area casts. The advent -of 1ip4nt industries
Tie. Royal Host, anc the �
These are all mot el
sours home builcinc, wnicn in turn buoys retaiiinc.
a_
r
t.
i
-.lE ?3?YGctaiC :ncorre o _r•s.,lns alter taY.?s is rs errec` to as
v
:uy:n� IS cv, ara;;,e
a
r
C
L 1 �' nos at ii r
�.�. C. �I Y'co.i:e as Gel J O
nenOV(i{� Vn1 fi�c �va Les
' ..
t
(overnment.
:n 1984, the meciar, ger hous2:jolC for tie City
:.
1
Of _:G: Was eszimatec to be $25,826. Tris co•^.'.pares Tavorao,v to
Me State of California .`iii f--ure of `ate J. 623. and vile. U.rtl veer
t:l�yi
✓4z res fi +_re ll♦ 7Ti�i.'� 1J• this I Za+ure re --resents :1-2 MitQDOIf{v
i.e. ` nese `inures are eou,d4s"-ant '`ro.w the hes- and
.e 10W 5t f�1qures...
�. 'p LDilGi;d3
{Yintit';
i
{ere are oresei a
c{otels in
the,'r oci .c;zy Iiaai-s. The total-
s
=.moinea room count is'
2:,7 roo.-iis.
There are cnief1v three
{ w�icn woulc cor{stitute
a conaetItive
base,tney are tgtre�e:l' Rancho,
.
Tie. Royal Host, anc the �
These are all mot el
mm
z,rear.00wn oz iow much C•+_(slnes5 1n Loui.
Tour lsfa is anot nar :actor entailed in a oemanc anaiysis. '+h'ouQn
not Drimarily Lhouant of as a.tourist :^tmrar•.er-Lodi r1iav Me -able <-Co
t
turn a fair percerttane of visitation to "itIsadvantage. -" T.t. is"
well situated within reach of metropolitan and recreatic=nal
:x areas. An increase of business visitors Osten relates to an
-- --- - _-
increase of return vlsltors thus helDinD to produce a oroeressive
uDturninc or L.ourisv micration to Melo hotel cccuoancies tnrctuz n
i
tne. wee*�enc days.
C 'ier ..t.(.^. z.. _fi:e n-,: ar`.' SiourCeS t1T osmanz conslsL o f entities =utc.n as
.:; snort:nG c'�VcY7t5• ='-I:; +_lra� acC ivlt:e5. brOX1 A1tV to h11'1iLd'►"/ DaSt?5.'
�* ;-C. - •:J.�w"3 ..S O �c•'� �� CC. 1Ct �iT GC'61anr-, linen one t z n—
r
c „r Ve:iLlfC2 5.-:o? e`:eY'f•1 even: is t1XelV L�1 Gr coca an increase ,1'
z
2' STA l EMENT OF HE PROBLE. .
f `•
[
FS lli _(Strat2G 1n t::e vdcKvr:1_(no of
h2 OYOb:eR1� Lodi CLeS Yi t
Y m
cuY'Y'enL f y , iaye a f �1I 1 ea'C ed P.otei lriitn % meeL inq and banctiet
+
:ac1 1—CIas. -he' EX 1StlnD fi,c•L8t5 ail
COntlnl_le to. be aCLive in tile.
strata. Ile orobiem
Letween these two positions.
.�,v,1iVes -":,e inu2stlon of oemanc2 ror
^n =dcilzties of nleetinD anc
1
aanoues rooms 3.c.1i wouid aunment a
r:lote1. �jile level of demant;;
3 ` ,
must 5e measureC ;v1 orcer to assess
if =uci a ' faC1l i ty would be:
<.,
feasiola :in Loci i.
a
3. RESEARC!-1 QUESTIONS AND HYPOTHESIS
A. Are there significant levels of need on 'the„ part - of.-
�
"
Lodi° s :rdustrial-0-owmercia. sectors for meet inn aria bancuet
facilities?.
1,
E%. Are tnera siurifican-. levels o: neer on the Dart of
a;-ivate sector Lod 1ans for meetine and 5ancuat facilities?
`
L. Is there a sionificant oealand for Pazino racy 3. 1S n
t
"
con �ctnct ior, with iodising facilities from the :r,�ustr^ d_ Cmxer-
-
tial 52c- or?
i
D. 7s there a sign-t'ic�;nt remand for eating facilities in
conjunction wita_lodginc facilities Fromtna orivate sector?
-
E. Does convenience o. 10C.Ci;, /�..ano;tet facility effect
,
demand from the Ind. ustriai=Ccs:amnerciat sector?
r. Dols convenience c::=- .oc_ i ',yican Gi.et : acz: ty s" ect
aemanc `Torr the or,ivate sector?
{
?i:e- nui _ nvootnes.s to t.nese cuesw ions-vioula , e tna•l-- t,mer,e : is 'no
' :
sicnificanz leve. of demand fo- iaeel; inC and ar,Gueracizi:ies.
eating adjacent to locuinc facilities, ::r convenience of the
"
locoing, facility to place of ousineass,
Independant variables with these hypothesis consist of, the
9
various o.:tit_=r,s a!;?51,10nea or the Pr000seo notel tac.i:tv,:,e.
convenience, eat inn facilities! ane rneezing/banquet rooms.
of
i
:.i 5. 5iuw1:=1;;RNGZ;;] THE STUDY -
a 'nls stl_tcy s a practical application -of, staroard. survey_ and,
stat. istiCa1 tecrinioues to determine -.ne V'_aJ_al..v of ant endeavor
A YSi ien coui c nave economic and social imoact to -.me City of Loci.
[ _ `:sere are currently several i1aahly a.-Mition_ts dans or re-iaiiirso
and cultural centers in >_odi. :t wouic be .oz cal to assu-me at
:.115 5 -.ace ice;' the Ci .t5 aevel'00:61enc that a -o:e: co* -_t :C Je
' SUDOC+r ac vy the DoOLItace. :towaver. a venture ofSI_tC1 et S-a`..irf'
i5 n_z 'Linter :Merl •7,`f V "L LiC +:'t an c3S51_l:.iut iCr Y:. i+15 S =_iCV 94. 11
C:_ ..�. ;+_!.i? cc-., il;;i,+ r.. S- "...
{ � :c:.l. t . OT t`1 C+ a c._».. � .n._ . •l :. S � LIGV C3YI
�' rt Jrovice in�Orifia; ::+Il +J_ trse Y:ee05 4t OU=1Yt@ssE's and 1ncivicua-S as
iC concerns ;heir _esti.,rated use C•T c. mote! and it's cinci::ary
tac111ties o me cevelop2r , hoteliers. ano the oLtolic. h
} _ _ ai_Ystciry ;Sin25L'c^S +_ 700C service,Cc�T2r`2r5�fi2e�i'ri:
f{ #
orcan. rs� t �C. wOU.G a-s=r cene71 Z : r_m tn2Se L+, -i E' lri'.'. 7'::lat io'.'i
-UC c`+ G<rtanG S,U:'VE'y rE?V$2.15. Tre C1tV :.'v`521,T, were ''.LlC:1 a
r
venture' 'o drove viadie-, would oeneT1: tr_m increased revenu.eS.
LL� x i -axes, increase or taXaoie sales and revenge, anc occLtJancv
t
-,axes. e in'.uX _+r ViSitG'T'S t� i_oCii for :I:eetln s and Janc!tets
Would serve as a new revenue of interest to ceoole for the
,possible other attractions the Lod1 area has to offer for return
visits.
`VI T
{
i
C i .
a
va:iGizV of n:s Scucy. lnorouni r'esearcm - -
.Y: strict acnerance to standard TeasiJi.Lity formats, and ursiTorm
syste4,.s or Ho al ca --a comoilazion should Serve to reOuce 'This
One o'1° Tile main reasons Tor neGlect:in0 a Sate Analysis, ana a
uil- scale Pro_;ec,ion of Income anc Doeratina cxoerses was
ir{exoerience. it was oetermined ghat a comorehensive site
j
analysis wou d oe too limiting for the soeciTics or a cernand
_
survery. i-:owever, a very important creco in the science of H:otei
,^
rlacet:ent in result --no CLCC2ss is that of location, Location. and
_c:czc..c=n. .,he ate. tna-�- t:,is eie.{ienv of a asidlli t s not
f
a
inclu-'ec in °:nis survey may grove as a valid ,nreat to the
S c
_._. znc ex'cer ria—' ai ic. z o vLne s'tl u. c,,,?.
i
C•` inc==:{:e ana ex0enses. wnici is anozner Dart C= i
=_•t�tr:card �eas-iJi:i'vy stt_tcies,- are cecencant c=n recisions as
k
regards zo aec=_r, exVen;, of food 'services, ancillary services
' 4>
r lacx
4U Lts 000l . sari. =:a l v S.100s. etc. -ie o tnese
OT
oro, ?ec'C10r{s shouia not stave a rearing on ,.ne vaiioity ,ne
x.
0 T
iz
"s'cit`ional sur�vev uesti_nr:sires were -=otained from t: -:e =.nest
books o, lca_ wineries. T`�e irid iviot:als who signed Mese, dooscs
were so: icited f_=r i axr roirtians as tc= needs of a Hc, tel, and
tnese ries? :1„s , were aCced to file individuals oritainaily
._
t m,
soi.licited. xat••-ter than a t treat to vaiicity, th"ese should serve
�._. ....
. -
to furtner su000rt the hypothesis. Possible inebriation of
13
{ 4K I
_l
ai {
4,5
w:rtery Visitors was ruled -out z1v mai I in the cuesnionnaires
to tneir home a dresses.
,fit:
CHAPTER TkRL:=
4�
fi
4"
... 14
77
-,z
There was no influence other than the Rancom Numoer Taale in the
selection of the names to be auestioned. This method is easily
repl icab:e, -and unbiased...
2'. SURVEY PROCEDURES
�
--ie cuzstionnaires were mailed to the selected 2 st in Gersonal2y.
acaressed enveioaes. Enc_osec were the auestiormaire and a re-
turn aaCressed stamaea enveloGe. Phone calls for back-up
recuests naz :dt_e-Coming surveys be sent in were trace. Personal
E
interviews wizn, selected business ana iocai leaders were
conducted regarcir,c backc.rouno opinions of perceived nEecs'=or. a
if.��a:i
ine wanner of survey information seiection is a written:
auestzonna1re. This is a standard in data collection for Hotel
feasi bi i 1'Gv ` tuQies. is tased on <<ne ontainea
from Par,neI. Kerr. and a natzonal :-:otei i,:anacemeni firm.
.Forster.
-
I
.
'.zeCUeGt 10'-', re was t-szec for va:zcisv tnrougnstatistics
-.._
orlrfssrr i:r. :sarkness' or the University of San Francisco staff,
ar,a for race Vc I e "bv a stearins 'cornn:,ttee of the Economics
Concerns Committee of ane Cnamoer.
5. DATA.AIALYSIS. _.
r
s
:nitIaI rata analvs:s conslstea or coxoilation of answers,
civiced into t,ne two catecories of private. and nuslness. The
lists of answers were then testea accorcina to their correlation
to each other via a T Test. As there appeared to be a cons istar.t,
z
relationsnIp, i.e. no significant cifferersce between the two
f � s
groups, they were then tested for correlation using the Chi
Scuare coracutation. Tables of cescriptive stazlstics have peen.."
_-
a:
comoiied to illustrate the results..
Once it was .ceter:iiinec tnen tha, t7er�e was no s:anificant
t
rt
}
difference oetweerr the neeas:of the •two groucs, an -3 a:- relative
7rG�2 'riav writ retween -, e three speci-ic Y,e2G5 aeina ass2sseGp
y
_
_
L e Jnx: led Svs'r';n Ur i�ccounts :or Hotel was .:,,o_eo:en�ed for
x
}
.G._ 1 7 :c caza '.h, C•i. .. Yr' .i_ L:�-
4
6. SL'MMHIRY
G
u
•,
v
LoGl prese»tTy has a vola, of 2.;7 hotiei rooms. .his nucaaer -
c
r Z
mu,tia'ied. by 365 days per year reveals a total of ' availaoie'
5
roorns as 88 ,:ib. f a 100 r� o.m HOTEL were accet to that.: - ana has
total
;1
the same, 80X, occuoancy rate then a Room Nic_nts Caatured
wou;a eQ dal cD2r .- in s; wou'a comprise a -4% Staol liz ec Market:,
Snare. •
+• b
9
Y
Iiis represents a VAab:2 eXlStlna t,:arKet snare �o support d Hotel
wlt,`t meet in a. and vanauet sacl l it ies.
i
Recommendations based on this survey woula include careful,`
17
SM..
.
.. ... ..
A. Are -..-ere sicnificant levels of need on the vert of
Foci' e Industrial-Commercial sectors for ri1ee-.;inc -.anc banauez
M
placement of any additional lodging facilities adjacent to eating
and meeting and banauet facilities. The convenience and
proximity of tnese facilities play a significant: part. in the
selection of lodging facilities. It was.revealed that there..is a
$
significant demand for such services. As there is not presentl
F
�
F
such -' a= -Eula -featured Hotel_ in L.adi the community is not,
-�
currently meeting existinn demand.
The current demands do not appear to exceed the size of various_
(
pre-existing local establishments. Nor do Demands apaear to
1�
=a.
require a large degree of additional lodging requirements than
-:
{=
already, exist within the city lirnits. There are possible
a_
solutions to meeting the demands for meeting and banquet rooms
�-
7,
prcviced 'prat convenience to piaca of business can oe
�.
-
g
cemonstr•ated.
}
lnere are presently several projects uncerwav :n Central Valley
towns of the t :;
type proposed by the Lodi di tract. Chamber of
-
_,
Commerce. i -he viaoility of these oro.7ects- must - also serve ;.o
}
E�
leoitimize the feasibility of such a facility for Loci.
s
„3
OV,
4
Y j
E.
1r t
p
1a
-
it.
M