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Home My WebLink AboutAgenda Report - March 4, 1987 (59)r0IiINcIL C4INIMUNICATIO 1 TO: THE CITY COUNCIL DATE: No. FROM: THE CITY MANAGER'S OFFICE l arch 4, 1987 SUBJECT: RBQL= FROM TIE LODI (�' 4v'ER VINTNER ALLLVKM FUR FUNiDS TO PROMC7Tn TI , ?O ACJ QF A - AND %M INDUSTRY PREPARED BY: City Manager R�v'DED AC'T'ION: That the City Council review the request of the Lodi Grower Vintner Alliance for pramotional. funding in the amount of $8,000 and take action as deemed appropriate. BACKGROUND INFORMATION: At the City Council's "Shirtsleeve" meeting of February 24, 198:, the Council heard a presentation by representatives of the Lodi Grower Vintner Alliance requesting funding in the amount of $8,000 to assist in prmy>ti onal efforts. Included in the program is a proposal to redo the billboards promoting Lodi which are located north and south of: the City on the U.S. 99 freeway. A copy of the material distributed to the City Council for review at the "Shirtsleeve" session is attached (Exhibit A). Repre-sentatives of the Alliance will be in attendance at Wednesday night's meeting to answer any questions Councilmembers may have. Respect ly suInitted, Thcmas A. Peterson City Manager TAP:br attachment TXTA.06C COUNC159 "A" Lodi Gro;rer Vintner Al lance 404 W. 17 i ne St. Lodi , C' 952 0, 1gS6-87 BUDGET Reprint Brochure (50,000 copies) $8,000 Rack Service to distribute brochures (-,500 Lodi Spring Wine S"ow promotion 21000 Billboard design and production (photocopy of design attac,_--d) 41000 Press kit/Direct mail 5,000 Grape Festival Booth 500 Total 22,000 "I v _ tel: hl l rC: itie .. V ..I '1 C:. t.l l�.o .,.'.G ... ,f) W. line _St. 5240 FebI'uar;- li, 1987 City Council City of Lodi 221 W. Pine St. Lodi, Cy 952=0 Dear Councilmembers, The Lodi Grower Vintner Alliance is a coalition of local growers ana. vintners. The group was formed last March with the specific purpose of promoting' the Lodi grape growing region and the wines made from Lodi grapes. Attached is a list cf people who work on the Alliance on a volunteer basis. The Alliance was formed in response to a program started by the Winegror;.ers of California, a statewide wine and grape industry marketing order. The Winegrowers of California will match funds raised by local growers and vintners to promote local winegrowing districts. Last year, the City of Lodi gave the Alliance 56,000. We took that money, added some of our own, and went to the state for mrstcLi.ng funds. With that money, we designed and printed a brcchure (a copy is enclosed in your packet), advertised the Lodi Spring; Wine Show, helped fund the publication of a poster, and put a booth in at the Grape 'festival. This year, we want: ro continue with the same projects (except the poster) and w-.: have added t:qc new projects: a press kit/ direct mail program fcr air.P writers and restaurateurs, and a new design for the billboards on I:ighway 99 at either end of town. A ccpy of our 1986-1987 budget is enclosed. In order to fund our expanded program, we are asking the City of Lodi to give us $8,000 this year. As with last year, we will add this money to the funds put in by the growers aad vintners and go to the Winegrowers for matching dollars. Richard Watts and I will be present at the shirtsleeve session at % A.M. on Tuesday, February 24, to discuss our request with you. Yours truly, atehen Nanildi Co- hairman Growers Fichar,d Watts - Co-�;nairman 17010 P:. Locust Tree Rd. i 0.1 i , CA 95240 368-8606 John Ledbetter Vigo Farms, inc. 508. W. Lockeford Lodi, CA 95`40 334-60/75 jim Mettler 16123 N. Locust Tree Rd. Lodi, CA 95240 368-50"25 Richard Ripkin 2201 W. Highway 12 Lodi, CA 95240 369-5961 Chamber of Commerce Larry Mettler 15362 N. Alpine Pd. Lodi, CA 95240 369-2974 IJ int.ler S Steve Manildi - Co Chairman Woodbridge Vineyard Assn. 4614 W. Turner Rd. Lodi, CA 95240 360-2614 Tam2ra Lucas - Secretary; Treasurer Lucas Winery 18196. IY . Davis Rd. 2Jod : , CL 95240 368-2006 Brad Alderson Robert Mondavi Wir.Pry 5950 Wcodbrid e Rd. ncampo, 95220 369-5861 J -m Beckman/Bud Bradley Guild Wineries & Distilleries Guild Avc Lodi, CA 95=40 368-5151 f C 3 T wr o ` �hi1fBF:[io-` tea, pBEMIUW, %'1NE9 February 23, 1987 Mr. Tom Peterson City Manager City of Lodi 221 W_ Pine Street Lodi, CA 95240 Deas Mr. Peterson: In January, our..Board of Directors heard a presentation from Alliance. Steve Manil.di. representing the Growers and Vintners upgrading the highway billboard His presentation dealt with signs on Highway 99 as you enter Lodi. The upgrading of the billboard signs reflects the same basic Lodi" Brochure ret.ently design as the new Discover the Taste of by the Growers and Vintners Alliance. It was explained published by Mr. Manildi that the Alliance would be seeking funds from the City to complete the project. After some discussion, it was agreed that the billboards needed design a new look. The board also agreed that the recommended would compliment the new brochure as well as the new business directory published by the Chamber adding to the list of projects h designed to market Lodi to visitors. Therefore, it is our hope the City will consider funding the into Lodi from the north g upgrading of both billboards leading and south. Sincerel , Cecil Dillon President CD/to 3 ACCREDITED f LODI DISTRICT CHAMBER OF COMMERCE 241 PHONE (209)334-4773 215 W. OAK ST. • P. O. BOX 386 • LODI, CA 95 • K , Scvcral of thc ,\-;-icnc()It(,r -Millg art,%hcrc �ou disc tile r. Awr a 1-1141w- tu- tour Or vm! IN— rck rcat ioil"-d park�- the trev lificd m Loch I.Ac �,il atom; hum, or take an invigorai ing «x tair ............. Mick(. ('row Park Otfcrn not ()111\ Picnic .jjCN. but IW-.jjjjitU1 gat-LIC11" a hiqorical IMPIC11111 .l:rrjot-nrte ........ Vt CO. toy filied 1:6tif Lift )f The �klltll t, it 1.1 t'i" the I- ot . I fewi)tzfill (it jittr"Cts n. tett GRE,A�:G P� cl Se is PS. 41 . e Spring lVitle W)"" field in Mit1-.,,4 PrlI features q the !(Kcal wineHes cis t"(41 tL; t;w st"")"n.jijjg tjr(,(p;. over 40 upineries are ftpresej,tt,(j it tj.)j.,; popular event. *1 I BORI EL -W jrWincnjister vv--i� RA:S CELLAR W.A (;wild A,..c 13m F. An"sil'0119 am I.ocii, (A 95240 Lodi. CA 952.10 \1 10 51) 209/�%S-SO82 11)urs 'rasting D'.Ijjv IOA\i - J;v AppoilltnIc"I LOS-1- HILLS VINEYARD COIOA ('.l;I_I_ARS 11-)5 1-. orange Street MGM Mi - j:rOIjI.jgc Road: KVB mv-4= N. go AcampO. (-A. 99 ,, )220 Lodi, CA, 9,52.10 209/369-27-46 209/368- 8 Tasting t):Iilv 9AM 10 XtirIg Dail} IOAm to il"W THF LUCAS WINERY DFLICNTO VINEYARDS AND VINEYARD c 12ol ". Ifigilwav 99 isig() 1)avis Road -.A 95240- CA 95336 209/239-1215 -Z _09/368-5006 '16LIrl Friday Or 1)"41)poillt McIlt -1-oLIrs. Tastilig by Appointnicrit- tasting . j);jijv 9A1i to 51'.M 1101117.11T NIONDAVI WINERY mom ()AK KIDGI* VINFYARDS/Mpo. Box 1-160 SOA .AS -I, Sil-)I-- WINERY low \\,00dj_)rjjjgc' _f% 913259 jjigj1w,.iv 12 X09/369-5861 ' TIsting. CA g5240 by Appointment -tin Loch 2 '16urs. 'J'a"fing DailyDaily9A,\1 to PHIVAIPS FARMS 4580W. "ighway 12:1s1 CA 95240 209/358-7384 'wting. C, NY I ICYUs Pubbc Qelators(ACVert;sing 755 S. rafrmo„t Ave.. Suite 8 Lodi. CA 95240 (209) 334-1451 ADVERTISING ON LODI SPRING WINE SHOW PURCHASED FOR THE LODI VINTNER -GROWER ALLIANTCE BY RWS & ASSOCIA':ES : NEWSPAPER Sacramento Bee 2 x 6 display ad $509.88 Oe Modesto Bee 3 x 7 display ad -- Jzo RADIO KHYL (Sacramento) (4) 60 second commercials @60 = 240.00 Ale (10) 60 second commercials @25 = 250.00 ht (5) 60 second commercials donated. Agency deductions: KiIYL $73.50 KCBS (San Francisco)(4) 60 second commercials @150 = 60U.OU dJ� (3) 60 second commercials @10W0 — 570.00d Agency deductions: $175.50 Total: Ste—,-= 6-.�'.Zf�o. v,& Less Agency Fee: eN�y 77 YY' 271-"e-1 R' j 471 J��17E o , r� � � l �t�� `'I v