HomeMy WebLinkAboutAgenda Report - February 4, 1981 (40)V
REM
AWARD ti LEGAL
Agenda item "k" - 'Award - Contract for Legal
ADVERTISING FOR
Advertising for the City of Lodi" was intro -
CITY OF LODI
duced by City Manager Glaves.
PRS. No. 81-7
Mayor Pro Tempore McCarty asked to abstain from
discussion and voting on this matter, because of
a possible conflict of interest.
The bids which had been received were presented
as follows;
Lodi Life and Times
i
Stern #1 Column inches - daily edition,
Mond,,- through Saturday
a. Price per column inch (1 inch x
newspaper's standard column wGdth)
for first insertion of each
advertisement $1.50
b. Price per column inch (l inch x
newspaper's standard column width)
for each subsequent insertion of
an advertisement $1.45
c. Price per copy of additional
proofs after first three (3) no charge
Paid circulation of bidding newspaper
3,700
Lodi News Sentinel
item it Column inches - daily edition,
Monday through Saturday
a. Price per column inch (1 inch x
newspaper's standard column width)
for first insertion of each =
advertisement $3.50
b. Price per column inch (1 inch x
newspaper's standard column width) .
for each subsequent insertion of
an advertisement $2.80
c. Price per copy of additional
proofs after first three (3)
Paid circulation of bidding newspaper
13,713 #
A very lengthy discussion followed with questions
being directed to the City Attorney and the City
Clerk.
On motion of Councilman Hughes, Murphy second,
Council adopted Resolution No. 51-7 naming both.
the Lodi. Life and Times and the Lodi News
Sentinel as newspapers of Record for the City of
Lodi, whereby all Public Hearing notices will
be published in the Lodi News Sentinel and all
legal advertisements calling for bids and the
publication of adopted Ordinances will appear in
the Lodi Life and Times.
To YHE CITY COUNCIL
FROM THE CITY MANAGER'S OFFICE
SUBJEC Y
Q UNCIL C 5B1UN1CAT N
DATE I No.
anuary 30, 1981
AWARD w CONTRACT FOR LEGAL ADVERTISING FOR THE CITY OF LODI
This letter is being written in response to questions posed by
the Lodi City Council during its regular meeting of January 21,
19810
1) During fiscal year 1979-80, charges to Expenditure Account
No, 303 - "Advertising", amounted to slightly over $6,000°
2) We have been paying the Lodi News Sentinel for legal adver-
tising at the same rate which appeared in their recent bid,
namely:
a) Price per column inch (1 inch x newspaper's standard
column width) for first insertion of each advertisement -
$3oS0
b) Price per column inch (1 inch x newspaper's standard
column width) for each subsequent insertion of an adver-
tisement -- $2.80
Council should be aware that the bid specifications for the offi-
cial advertising as received by both newspapers contained the
following stipulation:
"The City of Lodi reserves the right to send legal publi-
cation/official advertising to any newspaper of general
circulation within the City of Lodi in order to meet a
publication deadline."
This stipulation was discussed with both newspapers at the time
of the preparation of the specs, and both newspapers indicated
their concurrence.
ALICE M. 121'l CHE
City Clerk
AR: d9
Lodi Lire ce 'mimes
Lodi City Council
City }call
Lodi, California 95240
Gentlemens
I have received a copy of the letter from Mr. Fred Weybret (Lodi
News -Sentinel) concerning the Council's decision to award a con-
tract for city legal advertising.
The letter cites an opinion from the State Attorney General, the
essence of which states a public body must consider the circula-
tion of a newspaper competing for the contract for public notice
advertising. Due consideration has already been given to circula-
tion by the Superior Court of San Joaquin County in order to be--
.ome adjudicated. It was duly determined that the circulation of
Lodi Life & Times was great enough to qualify for adjudication.
I might add that if Mr. Weybret, or any other persons, did not
believe the Life & Times circulation was significant enough to be
granted adjudication, there was adequate opportunity to object.
There was no such objection.
Further, I found that other cities in this area with two or more
newspapers of general circulation competing; for the same contract
put little or no emphasis on circulation figures. Sacramento, for
instance, awarded its contract to the gaily Recorder exclusively
on the basis of being the lowest bid. The City Clerk of Sacra-
mento said the Sacramento City Council determined the circulation
requirements for adjudication met their own such requirements.
The City of Stockton's charter establishes criteria for legal ad-
vertising contracts. It requires, in part, that the newspaper be
a daily with a circulation of at least 5,000 copies. They still
adhere to this criteria. Based on Stockton°s present population
of about 145,000 people, 5,000 would be less than four per cent
of the population. Lodi life & Tides well exceeds that level.
As you can see, other multi -newspaper cities with the same task
of awarding public notice advertising contracts do not stress
circulation figures or let adjudication requirements suffice.
incidently, Government Code Section 6060 does not include circu-
lation .requirements or considerations. That is to say the City of
Lodi would be satiafying this particular code section by placing
its public notices in a newspaper of general circulation, pub-
lished in the city. Lodi Life & Times well exceeds and fully
meets this qualification.
Originally, the circulation figure was requested on the bid form
by the
p�Ci ,, Council for reference only in the event all bids were
the same.
1'-0- B4% O{. 1AA1, 001fo ni a WO (me) 308-5126
I Nish to make you aware that Lodi Life & Times has been put in
rotation for public notice advertising by the County Board of Su�oer-
visors, the San Joaquin County,Clerk®s office, the Sara Joaquin
County Planning Department, and the Lodi Unified School. District, from
which we will. receive "every other" legal ad placement, we've been
informed.
The question of column widths in the case of the two Lodi news-
papers, does not come into play. The.compar°isonof the two ads
placed by the City of Lodi (to advertise bids) was indeed com-
paring an ad set in 5 -point type and one in 8 -point type. The ad
published in Life & Times was mistakenly set in 8 -point type. At-
tached is a copy of the same two ads, except the Life & Times ad
was reset in the required b --point type. As you will immediately
notices the two ads are now exactly the same length. Thus, the
number of column inches is the same®
The "other services" issue is unclear. If it means publishing daily,
this "service" would not necessarily effect the city's advertising
schedule.2lt has been a foregone conclusion that if the city's re-
quirement for thepublication of an ad does not meet the publishing
deadline for the Life & Times, the City of Lodi reserves the right
to place that particular ad in another qualified newspaper.
Beyond that, the staff at Lodi Life & Times stands ready to serve
the City of Lodi in providing effective and timely public notice ad-
vertising. The Life & Times, too, has proved itself to be a respec-
ted and established servant of the community.
We hope we can be of continued service to the City of Lodi in meet-
ing legal advertising requirements.
Stephen 11
Publisp
Lodi Life &rn
mes
I
1 „ Tlm .'.3
IBUC INCMcE
NOTICE INVITING BIDS
FOR THE pLiBUCAT104
"SoRiG BY THE My OF
LODI IN ACC U OA, Ck'
1AM1 STATE Ou w
N -L.% C^V44LYNEENA ODE
SEd'111ON, em el %4q.
City of Lad1 hereby ira
v tan for tha
publication of the Offh:W
®dyer Ming by the City of Lodi
in accordance with State of
Caltfomira Government C de
Sections WM ct ,,Pq. 1
Each bid slhatl br Li accor-
dance +lath "cMeatlolx on
file ire the office of the City
Clerk, City Hail, City of Lodi.
CklifonilA %240 where coplele
of mAd specifiqation+ may be
Lru. cted or obtalne do No bid
will be cofWdered urde.w it t.%
rubmltted on a proposal form
f a•nl_%hed by the City of l zdi.
Said selliled pmpoeals shad
t>e dellve" to the City Clerk
of the City of Lodi at the City
Lodi, C %lifornla 9x240 at or
before 11:00 a.m.. may.
January 6. 1483 and will be
publicly opened on aak•tld day
and hour In the Councli
Chambers In the City Hata,
Lodi. C anforl-daL.
Tbo City of Lod9 reserves
the right to refect any or all
btd', to wtaive any Irttbrtnality
or irmguLw lty in any bid, to
Accept okhor than Uw laweat'
bid. or riot to award the bid.
Pteftrw-ice W hanby made,
to wild qx-dhcatioM for ftu%,
thfr.r detalls.
g: ALICE IGC REIMCHE
City Cleric
Clay a.P [.tom
Dec. 21, 28 1!x'0
51� col. inches
. PUBLIC NOTICE
NOTICE! IP/VPTINO stn% POR IRA
SOY ElBv TTB�
PWAICAYsON OP YfHO OPPICIAL
PUBLISH Of T"I OOMIAL
ADV®SYtSINO 07 YHII CITY O8
ADVIRMING ®'l TM MY Of
®ODI IN ACCCtr9OANC® WOrM
tfIATV Of CaL1904VWIA CrOVISIM-
LOOI PPA ACCCIAMANa WffH
IN48fHYCO04SIVIO98Ae *0soq.
STATE OF CALIKONNIA
7f.® Clty of low 4gra6q twvlte9 twOt.
GOV1Ft l
64 Pon Is Igo thO g'6I.4ol.trw Of the
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-m�lflrw®n4
lodh 6d "I "in ®ttdtd Grace wit%
I-1111 aivor•. t,,.� by ,4.6 (:0, Ut k", .n
s�otiHtn►fgsae o.+ od,& to SKO OH.ta Ol
pas „57a.•c6 w,lh 700+0 of Coil �Id n.Q
CIO, e,n.. t Coda S6ct,on 600 of %aG
0.0c1ty C1efft.. civ 160". City 0 trNA
t xt. b«q nhCW bm rn oaan.d�sn¢® w,th
C"#Qrrre IS260 whmee top -04 0 9.7.51
ipe 1 it.c QlitH•1 On Me in the MI.,a 0 1916
ap®t141cat+Oa» Indo, fie i.a%P4Kstad cif at,
C.1. C. 14 C.,, "'Al C.ty of Lod, COWS"
Btistm.'I. 10 Wd will " 90f•siaf.o, wJ
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srnloss 19 it eaibam,timd M e P�Opot01
0 —0, nm '.•.p.o d o. nb10--i t•Fu
fofm 1wf 40Asd by 1ho Cite of t04
h.! .+I he 1u.•1 fa+e! r.ieac 't �. 1uo
so'j sOOled PAaps0Ols shot, Da
.^. •, o ,• 0 1,.5x•<1.6+ ta•4.h_J n,
,,1
J01 --wed 10 the city C6,1% 04 the CHV
o (. 'r (-I.
of Lo -1A of the COV Hato 771 Was• P, -,p
I , Q..n t"OP014111 .hoe be
Sit tat toj.. cat.laff5.0 "1 40 dt of
I...r 1 rel I.— l..' 0.1L 0 rho (.,t of
"NO -0 1t Co o m Puos.rop �,ynl,q,y
,�.r, 1, ohm (.,a .011 771 Wm.+ III—
®. 1941 and w 11 too pvbIKIq OponwC n•1
5�•or� 1'16 001.10 0 "24a1 u
told &I and hoot in th® Co.,: c•l
�. a , fu®adov lanve,y n
Cfsombar% in 0.0 City 14011 1 C"A.
IVH, awn w ; t> t. bhiiy 000 ipd on 1014
C61,4etro0
.101 ur.4 hour m .he C_oun5 % (hQAlti,t .n
7t.® Oi-r of Lodi f6►®iv0s IN*t.y^114 to
".a C I, Itn,� 1-4, Curl
I•'m C '1 .+ ia1• 'e.Wv, 1hm
f®1eCt O+1q Of all bids. IP wOlra Onp rn.
.'e<I n••, o. M' b•d. 10 wO•�6 O„/ .11+01
l
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Font 10 awnfli the +. ;1
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l �
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+tvlP. v^t t➢ .1 1iN•VhY '^ I. 101 LU•@
®p"rlltot. ons to, 1v10-04
.9®10.,0
City 0# LOUT
, mt=CI V 99fIMCwI
AL1CC M. W(lMC41
C•1• {Im,t
V" Ct I RK
Dq't 70. 87. 1900
0- a' Got 1000
3�z col. inch
CITY OF LODI, CALIFORNIA
BIDDING SHEET FOR LEGAL ADVERTISEMENTS
Item #1 columi, inches - daily edition, Monday thr-caugh,
Saturday
ao Price per column inch (1 .inch x newspaper' -
standard column width) for first insertion
of each advertisement
bo Price per column inch (1 inch x newspaper's
standard column width) for each subsequent:
insertion of an advertisement
ca Price per copy of adda.tional, proof's after,
first three (3)
AWARD
The City of Lodi reserves the right to maL-o an award on any Stem
or in the aggregate, whichever is most advantageous to the xaeeds
of the City.
PROMPT PAYMENT DISCOUNT
Cash discount of % for payment wit:1.; calendar
days which will be computed from the data the� service is rendered
or the date a proper invoice is received, whicht-ver is later.
PAYMENT
Payment will be made monthly, in arrears, upon recc-ipt of tY
proper invoice supported by copies of r( -quested radvert-..isemexat. ;-
Contractor(s) must establish a separate acc-ount: -for each xaajor
department, based upon the City's written instructions, ancl
bill accordingly.
OPTION TO EXTEND
if mutually agreeable to both parties, any resultant contract(s)
may be extended for an additional year through January 1. 3-983,
at the same terms and conditions.
Name T-Itle date
DIDDER e S NAME
PAID CIRCULATION OF BIDDING NE.td St'At'ER
a ( E
PID TO THE Tex MUST BE RFCE;I` ED BY THK
CI'T'Y OF LODI , CALIFORNIA
PURCHASING DIVIsioN CITY CLERK, 221 t,T_ Fine Street;
Lodi, California
Prior To 11:00 a.m., Tuesday,
January 6, 1981
FOR: OFFICIAL ADVE KrI S I NCo
NAME OF BIDDER R 1, , .._ _ .. _» _ Telephone ,1 -.?6
BUSINESS ADDRESS
To the City of Lodi:
The undersigned, as bidder, certifies that the only persons or parties intcrestc�
In this bid as principals are those named herein as bidder; t.Yaat thio .yid is trade:
without collusion with any other person, firm, or cx--rpoxat ion, that. in svjlvvtttinq
this bid he has examined the "General Conditions and IraSt.r'uctions to llidders, and
the specifications; that he proposes and agrees if this bid is avicepted8 Ito .,ill
execute and fully perform the contract for which loads dare nailed; that Ito velli
perforraa all the work and/or furnish all, the materials specified Irl the contract
in the manner and time therein prescribed, and according to the requirements as
therein set forth; and that he will take in full payment_ therofor, tt►e prices sot
forth in the attached schedule.
Typed or. printed Dame and Title
FOR CITY USE ONLY
Bid was opened on above date and at prescribed place -
Bid bond required (x)No ( ) Yes mount
Alice Flo Reimche
City Clerk
Approved as to form and legality
Ronald Mo Stein
City Attorney
LODI NEWSoSEN".1 INE L
'hone (209) 369-2761. from Stockton 464.1200
12$ North Church Stroot €',0, Box 7601
Lodi, California
Fred Weybret
Pub1 i-khee
Lodi City Council
City hall
Lodi, Calif. 95240
Gentlemen:
January 5, 1980
Enclosed please find our bid for publishing official public
notice advertising for the City of Lodi for 1981.
Attached to the bid form, you will find two additional pieces
of information which I believe will be of interest to You in making
your determination of the successful bidder.
Public Notice advertising is just that ----notice to the public
of important city council actions-- --calls for bids, zoning changes,
ordinance changes and other items® To be effective in its purpose,
public notices should receive the widest passible circulation among
the interested citizens of the community® Your call for bids asks
that the bidders submit their respective paid circulation figure,
and I assume that you will give this figure due consideration in
your deliberations.
In this regard® I attach a copy of an Attorney General's opin-
ion which addresses this subject. It points out that a City Council
or other public agency when awarding bids for public Notice publica-
tion not only may, but should give consideration to meeting the in-
tent of the publication law --which is to give the widest possible cir-
culation to the notices being published®
I have underlined several pertinent paragraphs in the attached
opinion which go directly to this point.
I also nate that your call for bids asks us to state a price per
column inch for legal advertising, based on the newspapers standard
column width. The actual cost to the city fear publication will be de-
termined by the set depth of a given notice, which is a direct function
of the column width, the point size and style of the type used and the
leading (space between lines). It is unlikely that any two newspapers
will achieve exactly the wine set depth for a given notice because of
the variables.
To illustrate this point, I have attached a copy of the notice
which the city caused to be published in the Lodi News -Sentinel and
Lodi Life and Times calling for this bid. You will quickly note the
difference in set depth, even though the notices are identical,
To accurately Compare the cast to the city for the publication
of a particular notice, the cost per column inch must be multiplied
Serving Lodi and Northern San Joaquin County since 3881
Publi,had every morning ex[egr Sundoy% and "idoya
LODI NEWS,,I iNEL
Phone (209) 369.2761; from Stockton 464-1 ?W 125 North Church Street P.O. Box 760 Lodi, Colifornia
Fred Waybrot
Publishes
by the set depth® Price per column inch alone is not a true cost
figure.
The Attorney Generalts opinion also notes that consideration
should also be given to the "other services of competing bidders".
The six -clay per week publication schedule of the Lodi News -Sentinel
is a definite advantage to the city, allowing greater flexibility in
publication schedules and enabling the city to better meet certain
publication deadline requirements. The Nerals -Sentinel and City Hall
personnel have long worked together in meeting these publication
shedules, even when they meant accepting copy long after the es-
tablished deadlines.
We value nus long association with the City of Lodi, and stand
ready to continue to co-operate at all times to provide effective
and timely public notice advertising in the future®
FW/sm
Enclosure
Sincerely,
_It't C� "
f"'�
red Weybret
Publisher
Saervirrcq Lodi and Northern San Jooquin County sinco 1881
Published evory morning encept Sundays and holidoys
81D TO THE
CXTY OF LODI , CALI- ORNiA
PURCHASING DIVISION
FOR: OF'F XCIAL ADVERTISING
I
BX' MUSTBE RECEIVED SQA THE
CITY CLERK, 221 W- Pine Street
Lodi, California
Prier To 11:00 a_rn_ , Tuesday,
Jain nary 6, 1.981
NAME OF BIDDER Lodi NeusW-Sentinel Tolephone 369-2761
BUSINESS ADDRESS 125 N. Church Street---P.O.Dox 760, Lodi, Ca 95241
To the City of Lodi
The undersigned, as bidder, certifies that the only persons or lartie-s- Interests
in this bid as principals are those named herein as bidder; that this L=id is atade
without collusion with any other person, firm, or corporation, that in z-nbu ttting
this bid he has examined the "General. Conditions and Instructions to Waders" and
the specifications; that be proposes and agrees if this bid is-scc-epted® ho %eill
execute and fully perform the contract for which bids are called; that he W111
perform all the work and/or furnish all the materials specified in the contx'axct,
in the manner and time therein prescribed, and according to 4.ho-- requirements as
therein set forth; and that he will take in full 1myment therefor, the ;prices set
forth in the attached schedule.
Fared 'Jcybrnt, Publisher
Typed or Printed Rame and Title
POST CITY USE ONLY
Bid was opened on above date and at prescribed place -
Bid
Bid bond required (x)No ( ) Yes Amount
Alice Mo Reimche
city Cleric
Approved as to form and legality
Ronald Pie Stein
City Attorney
Signature
-)CITY OF LODI, CALIFORNIA
BIDDING SHEET FOR LEGAL ADVERTISEMENTS
item #1 column inches - daily edition, Monday through,
Saturday
ar Price per column inch (l. inch x newspaper"a
standard column width) for first insertion
of each advertisement 33.50
bn Price per column .inch (1 inch x newspaper's
standard column width) for each subsequent
insertion of an advertisement
c. Price per copy of additional proofs after
first three (3)
AWARD
The City of Lodi reserves the right to make an award on any item
or in the aggregate, whichever is most advantageous to the needs
of the City.
P..OMPT PAYMENT DISCOUNT
Cash discount of zero % for payment witbin ezzle-radar
clays which will be computed from the date the se� ce is rendered
or the date a- proper invoice is received, whichever is later.
PAYMENT
Payment will be made monthly, in arrears, iipon receipt : of a
proper invoice supported by copies of requested adveictismients.
Contractor (s) must establish a separate account for each major
department, based upon the City's written inat:ruc.tions, and
bill accordingly.
OPTION TO EXTEND
if mutually agreeable to both parties, any resultant contraatCs)
may be extended for an additional year through January 1, 190 �
at the same terms and conditions
d We bret
Name
Publisher
Tit e
BIDDER'S NAME Lord News -Sentinel
12--30-=80
Date
PAID CIRCULATION OF BIDDING NEWSPAPER 130713
D
rsa�c�j
NOTICE 111ii%AODIDS:
FOR THIN pV31.CATION.
Oii"'i M OFFICIL.• LADVER,
THING BY THE MY OF•
LODI IN ACCORDANCE,
WffH STATE OF CAI.[MW
MIA GO1 wRMAMNT CODW,
ark -M% inlay! et Wq. i
the City of Loft hereby UV.
Wtboa scaled pkVpl m*b far tha ;
publication of the official
advertlzftby the Cttyo(Lo di
In wordanee with Stste of;
C*lifotntA Government Oade
Sat -UM WM et
Each W Ou►3f be M fr<Cnoa%
dunm with "cifIcat$01111 Gab
file in the otftc4 of the Ci�y
Cxerk, City nail. City of Lodi.'.
Caufornla quo wtWre apples,
of mid city Tnay be.
ora tabled. No bid:
wd on
bo csidtrad Lt dem it Is
submitted on a proposal kwm .
ftLLnWwd by the City of Lodl. i
Saila sealed proposals iifsall,
be delivered to the City C9erk ;
01 that City of Local fat 1316 City ,
Hall. 711 Wast PhW Street,
Lodi, chlubmia t1d.M at or i
Wo" U*00 a.m.. Tuftsday,t
d$ftuary 6. 39Qt and will be
publicly openod on 'said day:
and hour In the Council
C hiunbors i��Uw CYty Hall„ •
Lodi. yallib .Mnia. 5
TjW Cwt of Loc$
the rigta to reject any or all,
bids, to waive any iat>f wM1L1tty .
cc Irrevulmrity_ in any bid. to'
accept 'other Van the low ,
Md. or i lot to award this bid.
Ketemu* is hereby trade;
to traldVeiflcat3" far• tar-,
Vier detains.
@:ALICE K RZIMCF3E
c3erk -
coy of LAKA
Dec. 21, 28 UM 9
% cal. inches
Lodi News--Snntinel
PUBLIC !ICE
s>11Psn" 1MvffW0 111x$ KMttela
fuaL1CATlO1d Of s» CWICaA1,
ADVIffrltifNa or TUq Cs" ov
16004 M ACCO"ANC8 WITH
IITAtl OF CALWO+ MA GOVIM4.
MINI 0064100 to" ~ of 00-4.
Tho City of Lab 0-rro4 Imlfae ...l.
ed gra it for ahs pv A*K0t. of eh®
sfMciol rr rmrslelr.Q lrp tho City of Lam
in ettOrdarue w't Ste1® of Cohforaio
Qovwmrwenr Cede Sectaeta 6060.t..%.
$oda bid shotl bo in occordonce -10k
"Okotkww on Pito in ►ho Wke a
Ww City clerk, City Fled. City of Lodi.
Cowornio $5260 where copio% of &aid
sp"Ifkwtom -" t+e Wwpocted se ab-
aefned. No bid a.'11 be ec-Odor"
W&" it to submitted on o Pea""
oerm $Wrik end by the Cay ea Lam.
soil seofed is shot! be
del}vwad to tha iry Clorq of "City
rA t" ar 1ho Ufyy o11, ??I Wast
Pre./. to4i. Coliform* 49140 et or
tMlaro 11:00 a.m.. luesday. )onv"
fS 140) and -111 40 p,rblidy opened on
oefd day and how in the Cauncil
Chambwin the Cite holt, Lalli.
Celllwnlo.
i The Cats of Lodi towns♦ the right to
re}otr �y w
at'
bide, to valve ond, W.•
fer.rwiity p Wteg.rl4witp M any b+le
occopt WN04 thoa tfio to—st b4d• or
not to Wy rd sho t;d.
Refarente
is heteky nw,& to saki
spatifkotbnr fa kolhee dkrtdts,
city OF LOCH
AVCS tit, AWACM
cny of Rl(
fitiec. 70. 27. 1 iso 147.4
3A cal® inches
'�>� SI.°b �P1ATa0Ya'S YVOL. 32
&m which x -i; be of i nanri.0 aid m S. i aui;iouLs F"Mr°s ar irLstittZtiur. as
Ski is #txiscrinct of their H'Igious prop -atm, to -w+icb -W :] in sal• Vly
such iA tht re--chings of sdrrir pmicular x it'ca It dc,cs not riaat
yrs o1 pv.-Fs are to be butted from tbost priruegts ac t .e xo oti?r�s
x•hers the activr ,as no cur:mettion a-itb rd.�gion and does nc.. is $:s_zcial
aid to tine Migiaxu Of cation or school.
In this case, prying -bill does not, of r 'olve the m2chiog of any
religious doctri re. Mo,eovrt, * is case no Lssistance is granted to the
psrochi:d scisool, since a charge w for the use by it of %be foorball
sxae'u' . Therefore, no gift of public fa to ptisate persons is involved, ss pro.
hbited bj• section 31 of Article IY the ornis Constitvtion, nor is there a
,60 •ion of section ;c of Arta V of the C$li, iz Constitutim Webclicve,
tbercfOre. th,r the Calif Constitution doss mot p ;bit the proposed
It: conclusion, i Auld be observed what if sbe Calif Constirution pro-
Nbits the pro crit of the stadium, then it votrld ILIO p - • it the Use of
sstunicipsl turns by colleges maintained by religious org=im io . , e Iartct
arse fog Nrbal] games is. of course, quite common_ 1 ikr •ise, the use of rn �ipal
ings by parochial organisations has been accepted.
Opinion No. 48.168---, icgust 31, 1948
JECT:C0VN'T° AM711-MrNG. Qarnions Answered Respec-ing Dt:ties
Of County Ptrst:hasing Agent Conceming k ndling of County Advertisirg.
Raqugsl*d bar. DISTRICT ATTORNEY, rmperial Count-.
Wou by: FRED N.I. HOWS£P.. Arrornet General
Sohn F. Bassler, Deputy.
The Disaict Attorney of ; '}p ial Count' ;ars rNuestt-d the opiricn of this
Cee on the follots•ing questions:
1. In a county emplo}'ing a ptsrcitasing agrnt, is it one of the daties
of the purrhxsing agent to fix the price for county sdverising, ci;Lw:
sans:sill• or ochem'sc?
2. If it is one of the duties of writ pur&-&sins age at, is zbut ant•
esrabiisl a prtir-?,iuPe he can feLTOW in fixict, the price?
3. If these are several ZM-Spnpers of 8tM)eta16.c-ulau00 published in
Alt cuur17, both d --ills -nd a•etkly, Nritb °ming xrnoutr_s of circ :a
3s the pttrchssittg aient rrquired to oo, s er the 2--mt DI ei-C lation of
tg MM-spaper in deterniming the price be t; 7
_ 4 E'hese theviffcbrsi_ agaRenr�xrr__e: cs bice ,ag a
4 ..mows sr:s of Mrwral Cirmlitico PuBblhed_
' t aec the ;owm bid sea rise xA be rzid ion aadsestici
, xg:etcn.-r ro tie arrsounr of rex esrt�isuxom� , ,
. ........ .•.._n�„n,Xia4.t��<:!S i.'�: tib..--�...-..[...--...
.. Sarr. 19.181 ATT0AA� GLN:Mi11 n OPWc: NS - 1:
O'.:r condussocs sae as for'?oars:
3. Tne purrhssiag agent mzS' but rura Wert �x the price for to ^.r :.' ._•
tisirg•,whicb pr;cr ` ay but nce•' no: be frvtc! a••r.-1t1'1y
2. ''here is :ra established 1-rcwedure for the counry pur:A._sing germ m faoros'
in fixing the price for county adtiertising• end resort may be had to any F''i7e
mems or inform -tion.
3. A purck.-mng agent is required to consider the ausount of eixculmion btz
is not guided so'cl)' by his finding in this cornectiom
4. The ps rchs>ir,r axent is net rrauirrd to accept the lowest bid for count
tdstr':sin •, witivxu- reference to circulsrion, rathrr he should consider rirctlatiIn
acrd other sen•itts of eompSting though hither bidden and othcmise set accorc
ine v- his own b'ssiness iud -hent and decision.
AN' AIYS.S
Prior to incorf nrstion in the Govern=enr Code, Soction 4041.13 of the Poiir
Cal Code provicc%! to past as fo'.losts:
Wlicnever a 5=d of supervisors shall employ a purchasing
agent as herrin provided for it shall not be necessary fir them io adver-
tise for bids for furnishing county supplies as rcqu-red in section 4048
of this code, with the exception of advertising... "
Fortner Section 4048 of the Political Code provided it pnrr as follows:
`... except in counties employing a pumbasing agent, the bird sh,Il
a.°inuaUy fix the price at which the county shall be supplied with job
pointing and blank books, .. and also the price of All count) adver.
rising:. .
Respecting rhrse sections, we held in Ops. Air}. Gen. 'No. 8011 that pate
legislative intent resolved the apparent repugnuwy and th.tt there was no
Suirement for the advertising for bits for county advertising. Furtbcr, that i
board's of vipt:n-isors of co'.intirs ohrrein no purchasing agent w•as ere cd R•t
rN,-,Ifed to rax the rate of ad-trcising and that there wis no rcq,;irctnent rl,et i
board Ex such rjtc in counties ernploying purch�aing agrms. 'lite conclusion i
specting counties tt.•tploying purchasing agents was again eapttswd, to like effi
in Ops. Acre, Gcn. NS -941. The provisions of the Political Code, rc-sf'cztii:b
for counties wherein no purchasing agent was errpfoycd, undoubtedly :Nui
the &;mrd to far the rate for county advertising on an ass[tual basis. No rv4u
:nen: of the Political Cock rnioined the purchasing :.Zmt of a county to annus .
Or ot:ierwise fix chc rites for county advertising. We are of the opinion drat t.
provision that required ennuai fixing of advertising rates by t?., bU-.trds of pig:-
visors of co�mtics wherein no purchasing agent was employed vras not sub;
to the infcrerxe that a purchasing &gene %-as required to annually Ex sud air
in counties wherein such ofracet was employed. In 1947 the Political Code sections were substant:Ay incorporated
Government Code. nus, the pertinent put of Political Cade Semon 4043 u
Section 254$4,of the Government Gude, and now reads is furl c", — '
Skaa. 39453 ArroliNTY GLNT_R.&L'S G?a"ONS
�a alk}'css•.;ar} wl i h docs not exnap,:, : PZchjki,inc s,grmt,ti:r Dated ti, or par ;h+:e rriatc:ixls and r•,—,!ice from &Z It ix, -C: Clan-:, in
:'A]! aatuuaLr fix else : r aa-wlF,ch 11c tv_tt,x -W'tl be s:rpIitd with L:,c i:k;c-est of th, a uE,C coloration [}:at its needs x
prindjmF ask.-', blank b; -b s , , a.'l2ae board shzll' s_a.3 fa the prate of a -D care �.sLtnces nus' rcqutre and MST wLl prtxaks. -
c4"ut� a:+ettisiag" - A newspaper of great circulation a•i11 p:cs•,rmabl; carr; nn;itx ro a latgtr seg -
The pcnizm parr of Sca;on 4041.13 of the Po:i6aJ C 24 bccu= Sect;on trent of tfkr pubiic and a grMer number of prosprcei+r supplier's xod pt -,:sons in.
:50: of the Govetnment, which section now reads as follows: :ereste.i Fn the content of the notice. This, however, it not nzi:=ixily so, and we
°'Whcnevet the board of super, isors cmploy-s a •parthasing a.gcnt it arc of 6, c opinion that mere numerical superiority in the rnarter of circulation does
shall riot be necessary for it to advertise for bids for frsntshing county not commend one new-spa?er to the exclusion of others. The determination of this
supplies as required in Section 25480, with the exception of sdstrtis::;g® question is Lrgely one for the purchasing agent charged with proaaing adverrisirxg
In Section 2 of the Government Code the Tai for coaaraction is stated as w.•aLxu a view of whether or not reasonable notice may be given. We bet;rve it would
i VWS: be arbitrary and tancamount to an abuse of discretion to fall to cotas'Fdet the clrcu-
"he provisions of this code, in so fzr :s alley are st1>!,rAzti2By the lation of a newspaper. At the s=e time we believe a+aat the question of tircttladon
same m existing statutory provisions relating -to she == ;ubfca =a:ttt alone cannot be determirutive. It is likely that s standard rnight be set by the
shall be eom caved as restatements and -ContinuaziotFs, and -not as nei Par --chasing agent in his findiag that a, particular newspaper has a arbstantial and
ensciatreturs i S reasonable coverage for the paspose contemplated by the advertisement, but less
We are of the opinion that the provisions non.• ax-+pcaring in the Govitrrsnent i than anazhcr newspaper published within the county. We beliere Slut dh off_tcrr
mean no more and no less than. and are rn ;x tvostrtaed the same as, the
c'+au'.d consider all se_n•ices offered bk the several nc-%-s apers and tfust his dctu-
issner provisions in the political Cade. minanan in selectia,G�srtirulat news r�cr is proper in the event substantial as
Accordingly, in reply to )our fast questions, we lclieve that the purcl•.: sing i distin fished from cert tol:ca no:kce iS gn+_en.
ne rna}' fns the prices for coLnry advertising and that such price may, but need i In xhe event the purchasing agent fixes s price for advertising in ne++•sra; ccs
be famed aa;n zVy. In this cotmcc'tiot%, :we are of slat opinion that the pt rchzsinb of luted circulation, and such price is arbitrary and unfair with respect to advd.
nt may, in his sound discretion, fix t4+e price or may otherwise negotiate for tFsements in rxuspapera of grcattr circulation, it may be that the fixitsg of such
t Fs::ch2w of county sdverzis'sng, as nerd and circrrnstaoccs require, and in a price is an abuu of discretion with respect to the placement of adcerriscmczts
urns= consistent with his Emcral powers and dueler i which in their nature require ,greater dust nination thane cam be had for the c>txb•
i Your second question is p.-edicatcd oz zbt st,p;.:�si:ion thAt a p:udiasirg agcae Iisrcd price. Whether or not the proposed advwr rent requires greater cs�.L.ion
required to fix the price. In our opinion, Lake r..a to of price fixing is disacticn2s is a tnarter, at Inst in the Pint insance, for the purchasing agent to dctcrm int
#ith the purchasing officer. In such cases, hour+cr, at agree with your observation According to his own good business judgment,
: ar use any p:oicr rncarts or infomwbon at his disposal since no pro- 7bc a:sorer to your fourth question is containe+I in part in o= reply TO your
^lure is p:esctibcd by the Code. W e also cor+rur in your o'...cxvation tlut jc pur• third question. R'e can imagine situat,oris "here acccpta.occ of the .o�c,t bid
usmg aEcrit rax}' nrqucst gaotations rv_ n variows rlcwspapers of general ciao:• without regard to other services oac.c-d b}' take successful bidder might be :r. abuse
;tion 1+ublis ktd a :thin the count} end run.}' estahlisiu L#se price acaud ng ro his of dis<ret;on and a fraud�rF the count:. We think it not ok.ly prolvi but f radrnt i
ridings. In this conntt tion, est l<Iieve that take putchssing agent may Iadcfully to consider the matter of circulation, together with the otbcr �:+;.ca offe-red by �
'fe: to recognized price or cos; indice; a.nd adju�%t t)se prier from time to time if, l competing, though higher, bidders. Of umessiry, the mance must rest within the
sound discretion of tilt urc}tasin agent in the rformanncc of his du Th
' Ills judgmtrut, such action is ti .rranxed, p $ Se P't duty. us, in Y
Arasw•ering goux third question, we axe of aic opinion haat a purchzsing agent C}r v. 7- bier, 83 A CA. 43, the court stated as fol;ows (p. 47) :
rc�:;red to consider the amo,nt of circr.:lat C n of clxr a cw•spsfxr_w•lxn c c=' _ ", • . In a given city, there nuay be two newspapers of general Birt .
thence to be rstzb!ishedor when lcttinga tv_ntma far �tuclasse of a'•rrtisin�e tion, one a daily with x tremendous circulation, the or, a t+-rCaly with a
es i3ue of ublic notice ted,-estrmrnr in neer-r,•:::t-ers of
-L-2c -._.Y_. O _ t_- t ;'cry scull circuiarion While the latter might be able to a-+cblish Ic
�-r` "------ gni
,t Kral circulation k most obviourThrr. vrwrdure==nDbtes communication of notices much cheaper Ll= the former, it would be far more in the its. s
elle nor to the 3',blit gcntmny as well. as to persons Pini ky interested in � trrests of the ubUc thane the city's le zl notices be ublished in �e ? �
P t3' g P 17
-Ft
b �ci tnartet. The gen,
public is givra ziotie� =ong stasons, in of larger circulation. At Iwo in awarding a conazict, the ti:y cottner'l.
da that it may be cogr.irsnt of the aaah of bwiam ch r�rd m alae ariministra• should be pamirwd to -weigh that consideation sg2l= the xt -r � "
of pa brie officials indie i�ivais particttLuIy iratr•rxstt�in alas ssxbjat snaarr are cost, zod tan Jess the council abuses its diwxcrioq its dctcmttituntxots Sam. '.`,i.
LScd in order that ahcy rrbay auppI-y ac:.:s•ktz ac Xaazcts:ls int Leat_ pillk ecrpora• stand"
CITY coUNCK ,
WALTER KATNICH, Mayor I
JAMES A. MCCARTY, Mayor Pro Yem CITY OF i
RICHARD L. HUGHES CITY PiALL, 221 %VEST PtN1 STREET
ROBERT Gd MURP14Y
i.ODI, CALIFORNIA 95240
JAMES W. PINKERTON, Jr.
(209) 334-5634
February 13, 1981
Lodi. Life and Tames
1717 S. Stockton
Lodi, CA 95240
Gentlemen;
HENRY A. CLAVES, Jr.
City Manager
ALICE M. REIMCHE
City CIeek
RONALD Pi. STEIN
City Attorney
Please be advised that the Lodi City Council at its regular
meeting of February 4, 1981 adopted Resolution No. 81-7 awarding
the contract for legal advertising for the City of Lodz, a
certified copy of which is attached hereto.
The City Council designated both the Lodi Life and Times and
the Lodi News Sentinel as the newspapers of Record for the City
of Loal, w ere y a Public Hearing Notices will be published
in the Lodz News Sentinel and all legal advertising calling forbids
and the pu kation a adopted Ordinances will be published in
the Lodi Life and Times.
Your charges for the legal advertisements calling for bads and
the publication of adopted Ordinances will be as set forth in your
bid as follows:
ao Price per column inch (1 inch x newspaper's
standard column width) for first insertion
of each advertisement $1.50
bo Price per column inch (1 inch x newspaper's
standard column width) for each subsequent
insertion of an advertisement $1045
ca )Price per copy of additional proofs after
first three (3) no charge
PAID CIRCULATION w 3700
Page 2 ,
Is is understood and agreed that this contract is effective as
of February 4, 1981 and shall terminate on December 31, 1981;
however, if mutually agreeable to all parties, the contract may
be extended For one additional year, through and including
December 31, 19820
Please execute and return two copies of this contract letter
and retain the original for your files if yo" are in concurrence
with the provisions contained therein.
Very truly .yours,
Alice Nie Reim he
City Clerk
Lodi Life and Times
Attest:
Alice Mo eimche
City Clerk
RESOLUTION No. 81.--7
RESOLUTION AWARDING THE CONTRACT FOR LEGAL
ADVERTISING FOR THE CITY OF LODI
'{WHEREAS, in answer to notice duly published in accordance
with law and the order of this City Council, sealed bads were
received and publicly opened by the City Clerk of this City on
January 6, 1981 at .11:00 a.m. for the contract for legal advertis-
ing For the City of Lodi as description in the specifications
therefor approved by the City Council December 17, 1980; and
WHEREAS, said bids have been compared, checked, and
tabulated and a report thereof filed with the City Manager as
follows:
Bidder - Lodi Life and Times
as price per column inch (1 inch x newspaper's
standard column width) for first insertion
of each advertisement $1..50
b. Price per column inch (1 inch x newspaper's
standard column width) for each subsegrent
insertion of an advertisement $1.45
C. Price per copy of additional proofs after
first three (3) no charqe
PAID CIRCULATION -- 3700
Bidder -- Lodi News Sentinel
as Price per column inch (1 inch x newspaper's
standard column width) for first insertion
of each advertisement $3.50
b. Price per column inch t1 inch x newspaper's
standard column width) for each subsequent
.insertion of an advertisement $2.80
co Price per copy of additional proofs after
first three (3)
PAID CIRCULATION - 1.3,713
81-7
- I --
0
NOW, THEREFORE, BE IT RESOLVED, that the City Council
of the City of Lodi does hereby designate the Lodi. Life and
Times and the Lodi News Sentinel as the newspapers of Record
for the City of Lodi; whereby all Public hearing Notices will
be published in the Lodi News Sentinel and all legal advertising
calling for bids and the publication of adopted Ordinances
will be published in the Lodi Life and Times at the rates hereto-
fore set forth.
Dated: February 4, 1981
I hereby certify that Resolution No. 81--7 was passed
and adopted by the City Council of the City of Lodi
in a .regular meeting held February 4, 1981 by the
following vote:
Ayes: Councilmen - Murphy, iiughes, Pinkerton,
and Katnich
Noes. Councilmen - None
Absent: Councilmen - None
Abstain: Councilmen - McCarty
&�tx_ �))
ALICE M. REIMCH E
City Clerk
81-7
-2-
MY COUNCIL T
WALTER KATNICH, Mayou
JAMES A. MCCARTY, Mayos PPO Tem
RICHARD L. HUGHES CITY BALL, 221 WEST PINE STREET
ROBERT G. MURP14Y
JAMES W. PINKERTON, Jr. LODI, CALIFORNIA 95240
(209) 334-5634
Lodi; News Sentinel
125 Na Church Street
Lodi, CA 95240
Gentlemen;
February 13 , 1981.
IV
HENRY A. CLAVES, Jr.
City Mansger
ALICE M. REIMCHE
City Clerf
RONALD M. STEIN
City Attorney
Please be advised that the Lodi City Council at its regular
meeting of February 4, 1981 adopted Resolution No. 81--7 awarding
the contract for legal advertising for the City of Lodi, a certi-
fied copy of which is attached hereto.
10
The City Council designated both the Lodi Life and Times and
the Lodi News Sentinel as the newspapers of Record for the City
of Lodi., whereby all Public Hearing Notices will be published
in the Lodi News Sentinel and all legal advertising calling for
bids and the publication of adopted Ordinances will be published
in the Lodi. Life and Times
Your charges for the Public Hearing Notices will be as set forth
in your bid as follows:
as Price per coltunn inch (1 inch x newspaper's
standard column width) for first insertion
of each advertisement $3.50
bo Price per column inch (l inch x newspaper's
standard column width) for each subsequent
insertion of an advertisement $2080
co Price per copy of additional proofs after
first three (3)
PAID CIRCULATION - 13,713
it is understood and agreed that this contract is effective as
of February 4, 1981 and shall terminate on December 31, 1981;•
however, if mutually agreeable to all parties, the contract may
be extended for one additional year, through and .including
December 31, 1982.
P 9 PAge ..
Please execute and return two copies of this contract letter and
retain the original for your dies if you are in concurrence
with the provisions contained therein.
Very truly yours,
a
Alice M. Reimche
City Clerk
CIT UE LODI
6 4 4- 7, - 'K'
WALTER J. KATNICH Accepted,
Mayor
LORI NEWS SENTINEL
Attest,
IV
ALICE
Cy°�-fY�C�..- By
City Clerk
RESOLU'T'ION NQ. 81-7
RESOLUTION AWARDING THE CONTRACT FOR LEGAL
ADVERTISING FOR THE CITY OF LODI
WHEREAS, in answer to notice duly published in accordance
with law and the order of this City Council, sealed bids were
.received and publicly opened by the City Clerk of this City on
January b, 1981 at 11:00 a.m. for the contract for legal advertis-
ing for the City of Lodi as description in the specifications
therefor approved by the City Council December 17, 1980; and
WHEREAS, said bids have been compared, checked, and
tabulated and a report thereof filed with the City Manager as
follows:
Bidder - Lodi Life and Times
as Price per column inch (1 inch x newspaper's
standard column width) for first insertion
of each advertisement $1,50
b. Price per column inch (1 inch x newspaper's
standard column width) for each subsequent
insertion of an advertisement $1.45
C. Price per copy of additional proofs after
first three (3) no charge
PMD CIRCULATION - 3700
Bidder - Lodi News Sentinel
a. Price per column inch (l inch x newspaper's
standard column width) for first insertion
of each advertisement $3.50
b. Price per column inch (.1 inch x newspaper's
standard column width) ,for each subsequent
insertion of an advertisement $2.80
C. Price per copy of additional proofs after
first three (3)
PAID CIRCULATION - 13,713
81-7
--1-
NOW, THEREFORE, BE IT RESOLVED, that the City Council
of the City of Lodi does hereby designate the Lodi Life and
Tames and the Lodi Mews Sentinel as the newspapers of Record
for the City of Lodi; whereby all Public Hearing Notices will
be published in the Lodi. News Sentinel and all legal advertising
calling for bids and the publication of adopted Ordinances
will be published in the Lodi Life and Times at the rates hereto-
fore set forth
Bated-. February 4, 1981
1 hereby certify that Resolution No. 81--7 was passed
and adopted by the City Council of the City of Lodi.
in a regular meeting held February 4, 1981 by the
following Grote:
Ayes: Councilmen - Murphy, Hughes, Pinkerton,
and Katnich
Noes- Councilmen - None
Absent° Councilmen - None
Abstain: Councilmen - McCarty
ALICE M. REIMCHE
City Clerk
81-7
-2-