HomeMy WebLinkAboutAgenda Report - August 17, 1988 (100)C O u iJ C I L C O M M U N I C A T. 0 N
TO: THE CITY COUNCIL
FROM: THE CITY MANAGER'S OFFICE
COUNCIL N111M DATE:
AUGUST 17, 1988
SUBJECT: CONSIDER REQUEST FROM LODI GROWER -VINTNER ALLIANCE TO CHANGE BILLBOARD DESIGN
ON THE BILLBOARDS PROMOTING LODI WHICH ARE LOCATED NORTH AND SOUTH OF THE CITY
ON THE U.S. 99 FREEWAY
PREPARED BY: City Clerk
RECOMMENDED ACTION: That the City Council review the request of the Lodi Grower -Vintner
Alliance to change the billboard design on the billboards promoting
Lodi which are located north and south of the City on the U.S. 99
Freeway and take action as deemed. appropriate.
Attached (marked Exhibit "A") is a copy of a letter which has been received from the Lodi
Grower -Vintner Alliance requesting permission to change the billboard design on the
billboards promoting Lodi which are located north and south of the City on the U.S. 99
Freeway. Attached to their request is a copy of the proposed design change. The new
design has been reviewed by and meets the approval of the Lodi District Chamber of Commerce.
The lease agreements for these two billboards were renewed by the City Council for 36
months effective Manch 1986. The monthly unit charge was 5420.00 per unit for the first
twelve months with a 12% per year increase in the monthly unit charge for each succeeding
year commencing on each anniversary of the effective date of the agreement.
W have confirmed with the M National Advertising Company that, under our current
contracts, there will be no cost involved in repainting the billboards with the MV
design. Representatives of the Alliance will be in attendance at Wednesday night's meeting
to answer any questions Council Members n y have.
Alice M. Reimche
City Clerk
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lrosyariyo<;xs August 8, 1988
TO: Lodi City Council
FROM: Lodi Grower -Vintner Alliance
SUBJECT: Billboard Design
Attached i s a proposed design change for the city- leased
billboards on Highway 99 at the north and south ends of
CITY COUNCIL
JAMES W PINKERTON, Jr., Mayo[
JOHN R (Randy) SNIDER
-Mayor Pro Tempore
DAVID At HINCHMAN
EVELYN M OLSON
FRED Ni REID
CITY OF LODI
CITY HALL, 221 WEST PINE STREET
CALL BOX 3006
LODI, CALIFORNIA 95241-1910
(209)334-5634
TELECOPIER (209) 333-6795
August 29, 1988
Mr. Stephen Minaldi
Co -Chair
Lodi Grower- Vintner Alliance
P. U. Box 877
Lodi, CA 95241
D e a r A Minaldi :
THONIAS A PETERSON
City Manager
ALICE M R E IMC H E
City Clerk
BOB McNATT
City Attorney
This letter will confirm action taken at the regular City Council
meeting of August 17, 1988 whereby the City Council approved your
request to change the billboard design on the billboards promoting Ledi
which are located north and south of the City on the U S. 99 freeway
(see attached approved design).
Should you have any questions regarding this matter, please do not
hesitate to call this office.
Very truly yours,
lit `lkC-nW'L
Alice M. Reitnche
City Clerk
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1 Enclosure
cc: 3M National Advertising Canpany
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APPROVED BY THE LODI CITY COUNCIL
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August 17, 1988
Alice M. Reimche
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City Clerk
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August 17, 1988
The Honorable Maycr Pinkerton
City of Lodi
221 W. Pine Street
Lodi, CA 95240
Dear Mayor Pinkerton:
The Lodi District Chamber of Commerce at their
August 16, 1988 meeting, unanimously voted to support
the Lodi Grower -Vintner Alliance in their efforts to
replace the current "Discover the Taste of Lodi"
billboards located on Highway 99 at both the north and
south ends of our city.
The Lodi Chamber feels the new theme chosen by their
organization referring to Lodi as the "Zinfandel Capital
of the World" is very appropriate for our area.
W urge the support of the Lodi City Council in approving
the new billboard design as proposed by the Lodi Grower -
Vintner Alliance.
LOD-II
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ALLIANCE
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Lodi. (idifi nnia 36241
(205i)36.5 -06,N5 AUgUst 8, 1988
TO: Lodi City Council
FROM: Lodi Grower -Vintner Alliance
SUBJECT: Billboard Design
Attached is a proposed design change for the city -leased
billboards cn Highway 99 at the north and south ends of
town, This design w i 11 replace the current "Discover the
Taste of Lodi" design which has become faded and unattractive.
There is no cost involved in repainting the billboards with
this new design, The contract between the city and the
billboard company is for. three years -and includes two repaints
as part of the rental charges, This will be the second repaint
under the current contract.
The colors w i 11 be: Grapes and wine - purple; leaves - green
"Welcome to Lodi" - magenta; "'Zinfandel Capital of the
World" - purple; and "Food-Lodging-Shopping-Winetasting" -
aqua blue.
The design has been reviewed by and meets the approval of