HomeMy WebLinkAboutAgenda Report - May 16, 2012 C-13AGENDA ITEM
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CITY OF LODI
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COUNCIL COMMUNICATION
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AGENDA TITLE: Authorize City Managerto Send Lettert San Joaquin County Opposing the
DevelopmentText Amendment Regarding the Prohibition of Marketing Events at
Wineries
MEETING DATE: May 16,2012
PREPARED BY: City Manager
RECOMMENDED ACTION: Authorize the City Managerto send fetter to San Joaquin County
opposing the Development Text Amendment regarding the
prohibition of marketing events at wineries.
BACKGROUND INFORMATION: The County of San Joaquin is proposing a Development Title Text
Amendment, which will prohibit marketing events for proposed
wineries or off-site wine cellars. The prohibition would not affect
existing permitted wineries, but would impact any existing winery looking to modify their existing
marketing plan.
In 2001, the Board of Supervisors established development standardsfor wineries and wine cellars within
County jurisdiction. The intent of the standards was to acknowledge the unique business cf growing
grapes, wine making, and tourism. Overall, the implementation cf the winery ordinance has been
successful in seeing dozens of new wineries establish in the past ten plus years.
As the City Council is aware, Lodi's economy is critically linked to the winegrape industry and burgeoning
wineries that now exist both within and surrounding the City. While we are cognizant of the issues that
have prompted the direction from the Board, staff feels that a text amendment revising the ordinance to
prohibit future wineries from having marketing events is an overreaction. We feel a more measured
approach is appropriate and would communicate this to the County Planning Commission, which is
scheduled to entertain the recommendation on June 7, 2012.
FISCAL IMPACT: Not applicable.
FUNDING AVAILABLE: Not applicable.
Konradt Bartlam
City Manager
KB/jmr
APPROVED:
onradt Bartlam, I y Manager
N Administration\CLERK\Cou ncil\COUNCOM\Redevelopment-MarketingAtwineries. DOC