HomeMy WebLinkAboutAgenda Report - April 6, 2011 C-17AGENDA ITEM
CITY OF LODI
COUNCIL COMMUNICATION
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AGENDA TITLE: Approve Summer Transit Pass Reduced Fare
MEETING DATE: April 6, 2011
PREPARED BY: Public Works Director
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RECOMMENDED ACTION: Approve Summer Transit Pass reduced fare.
BACKGROUND INFORMATION: In 2009, Council accepted the City of Lodi Short Range Transit Plan
(SRTP). One recommendation included in the SRTP was to initiate a
transit marketing program that would, among other things, include a
Summer Transit Pass Program. Over the past two years, City staff
has implemented the Summer Transit Pass Program and offered a reduced fare of $15 for unlimited rides
during two summer months. The primary purpose of the pass program is to increase ridership during the
summer months and provide children with an alternative transportation mode during the daytime.
Due to the economic times and similar to other transit agencies in Northern California, we are
recommending reducing the summer passport fare from $15 to $10.
The program details are as follows:
• Cost is $10 per pass (if approved);
• Unlimited rides for two months on GrapeLine (not valid on Dial -A -Ride);
• Valid from June 1st through July 31st;
• For youth ages 5 to 17 years old;
• GrapeLine service hours: Monday through Friday from 6:10 a.m. to 6:15 p.m.; Saturday from
7:45 a.m. to 3:09 p.m.; and Sundayfrom 9:15 a.m. to 12:54 p.m.;
• Purchase passes at City of Lodi Transit Station and Finance Department.
Last year, City Council authorized the Transportation Manager to adjust the time period annually to
coincide with the Lodi Unified School District's summer schedule. With City Council's approval, staff will
proceedwith publicizingthe program.
FISCAL IMPACT: Funds are available in FY 2010/11 Transit operating budget for the proposed
marketing program. The pass program cost is estimated to be $500.
FUNDING AVAILABLE: Transit Operating Funds - Federal Transit Administration/Transportation
Development Act (TDA) funds (125052): $500
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Jordan Ayers
Deputy City Manager/Internal Services Director
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Prepared by Paula Fernandez, Transportation Manager/Senior Traffic Engineer
FWS/PJF/pmf
cc: MV General Manager Brenda Kuykendall
APPROVED:
Konradt Bartlam, City Manager
K:\WPURANSMSummer Bus Pass Program\CSummerPassProgram2011 rev.doc 312212011