HomeMy WebLinkAboutAgenda Report - March 17, 2010 D-10AGENDA ITEMDawl')O
CITY OF LODI
,. COUNCIL COMMUNICATION
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AGENDA TITLE: Approve Summer Transit Pass Program and Authorize Transportation Managerto
Annually Adjust Time Period
MEETING DATE: March 17, 2010
PREPARED BY: Public Works Director
RECOMMENDED ACTION: Approve the Summer Transit Pass Program and authorize the
Transportation Managerto annually adjust the time period.
BACKGROUND INFORMATION: At its meeting on May 6, 2009, Council accepted the City of Lodi
Short Range Transit Plan (SRTP). One recommendation included
in the SRTP was to initiate a transit marketing program that would,
among other things, include a Summer Transit Pass Program. The
purpose of the pass program is to increase ridership during the summer months and provide children with
an alternative transportation mode during the daytime. On May 20, 2009, Council approved a plan for
implementation that summer. Despitethe short lead-time, the pass program was well received by those
participating and staff recommends implementing the same program again this summer.
The program details are as follows:
• Cost is $15 per pass;
• Unlimited rides for two months on GrapeLine (not valid on Dial -A -Ride);
• Valid from June 1 st through July 30th;
• For youth ages 5 to 17 years old;
• GrapeLine service hours: Monday through Fridayfrom 7:45 a.m. to 6:10 p.m.; Saturday from
7:45 a.m. to 3:09 p.m.; and Sundayfrom 9:15 a.m. to 12:54 p.m.;
• Purchase passes at City of Lodi Transit Station and Finance Department.
Staff recommends City Council authorize the Transportation Managerto adjust the time period annually
to coincide with the Lodi Unified School District's summer schedule. With City Council's approval, staff
will proceed with publicizingthe program.
FISCAL IMPACT: Funds are available in FY 2009/10 budget for the proposed marketing
program. The pass program cost is estimated to be $500.
FUNDING AVAILABLE: Transportation Development Act JDA) funds (125056)
Jordan Ayers r
Deputy City Manager/Internal Services Director
JOA 4A N
-ter---
F. Vally S delin
Public Worcs Director
Prepared by Paula Fernandez, Transportation Man ager/Senior Traffic Engineer
FWS/PJF/pmf
cc: MV General Manager Brenda Kuykendall
APPROVED: /Zgt -.
Blair Kind;-�' anager
KAWPURANSMSummer Bus Pass Program=ummerPassProgram2010.doc 3/8/2010
CITY COUNCIL
PHIL KATZAKIAN, Mayor
SUSAN HITCHCOCK,
Mayor Pro Tempore
LARRY D. HANSEN
BOBJOHNSON
JOANNE L. MOUNCE
CITY OF LODI
PUBLIC WORKS DEPARTMENT
CITY HALL, 221 WEST PINE STREET
P.O. BOX 3006
LODI, CALIFORNIA 95241-1910
(209) 333-6706
FAX (209) 333-6710
EMAIL pwdept@lodi.gov
http:\\www.lodi.gov
March 11, 2010
MV Public Transportation, Inc.
Brenda Kuykendall, General Manager
24 S. Sacramento Street
Lodi, CA 95240
SUBJECT: Approve Summer Transit Pass Program and Authorize
Transportation Manager to Annually Adjust Time Period
BLAIR KING
City Manager
RANDIJOHL
City Clerk
D. STEVEN SCHWABAUER
City Attorney
F. WALLY SAN DELI N
Public Works Director
Enclosed is a copy of background information on an item on the City Council agenda of
Wednesday, March 17, 2010. The meeting will be held at 7 p.m. in the
City Council Chamber, Carnegie Forum, 305 West Pine Street.
This item is on the consent calendar and is usually not discussed unless a
Council Member requests discussion. The public is given an opportunity to address
items on the consent calendar at the appropriate time.
If you wish to write to the City Council, please address your letter to City Council,
City of Lodi, P. O. Box 3006, Lodi, California, 95241-1910. Be sure to allow time for the
mail. Or, you may hand -deliver the letter to City Hall, 221 West Pine Street.
If you wish to address the Council at the Council Meeting, be sure to fill out a speaker's
card (available at the Carnegie Forum immediately prior to the start of the meeting) and
give it to the City Clerk. If you have any questions about communicating with the Council,
please contact Randi Johl, City Clerk, at (209) 333-6702.
If you have any questions about the item itself, please call Paula Fernandez,
Transportation Manager/Senior Traffic Engineer, at (209) 333-6800, extension 2267.
F. Wally Sandelin
r • Public Works Director
FWS/pmf
Enclosure
cc: City Clerk
NCSUMMERPASSPROGRAM2010.DOC