HomeMy WebLinkAboutAgenda Report - February 21, 1990 (40)r--
u�UNCIL COMMUNIC„TION
TO: THE CITY COUNCIL
FROM: THE CITY MANAGER'S OFFICE
COUNCIL MEETING DATE
FEBRUARY 21, 990
SUBJECT: LODI DISTRICT CHAMBER OF COMMERCE REQUEST FOR VISITORS' CENTER FUNDING
PREPARED BY: City Manager
RECOMMENDED ACTION: That the City Council review the request of the Lodi
District Cbamber of Comnxxce for fundingIn the
amount of $41,409 for the purpose of %A f t i ng i
vlsi tors' center at a high visibility location.
BACKGROUND INFORMATION: At its "Shirtsleeve” session of January 23, 1990. the
City Council heard a presentation by representatives
of the Lodi District Cbamber of Commerce requesting
funding in the amount of 941,409 for the opening and
operation of a visitors' center to be sited at a high visibility location. A
copy of the written request is attached (Exhibit A). At that time the Chamber
representatives requested that this item be placed on an agenda in the i trmed i a to
future. The City Council so directed.
Respectfully submitted,
r
Thmus A. Peterson
C it y Manager
TAP :b r
Attachment
COUNC761
DISTRICT
640000' CHAMBER OF COMMERCE
December 26, 1989
The Honorable Randy Snider
Lodi City Council Members
City of Lodi
221 W. Pine Street
Lodi, CA 95240
Dear Yayor Snider and City Council Members:
On behalf of the Lodi District Chamber of Commerce, I request the
opportunity to present a proposal for contract services at your
earliest shirt sleeve session.
The attached documentation provides a synopsis of the Chamber's
role in the City of Lodi as it pertains to community -wide
functions.
Since 1923, the Chasber has committed itself to dedicating its
mission to the whole of the community rather than just its
members. For the past several years, the burden of that
responsibility hes grown beyond the financial capability of our
organization.
For many years, the Chamber membership hes supported all of the
services he provide new residents, travelers and visitors. But.
in the past two years the demand for community information hes
excelled to the point where we can no longer prcvide such
services without financial support.
In a recent study by our _recut i \'e Director End rs s t a f f . :hey,
have identified the following services currently oeinc provided
to the general public. Thcse services. thit are self supportinc.
are:
the Business Directory, Lodi City Map, Motel and Dining Guide,
Clubs and Organizations Guide and the San Joaquin County
Industrial Directory.
Those community -wide services that are a direct expense tc the
Chambers general membershi:. ire: the LoCi Community Brochure, the
Yh�gmtartion°rr���l Conr�un��v`alen��r�`'_v�x�ens�CC- rti icez.�t8
Origin, tourism information. pcstaCE expenses, time and labor and
written correspondence.
Economic Development materials and the Christmas Decorations have
been partially funded by the city.
As you can see, much of what we do is community -oriented rather
than Chamber -oriented, Although we express concern over the
financial difficulty of meeting the community's needs, we believe
the Chamber is still the most likely organization outside of City
Hall to handle these services; and, our desire is to do just
that.
Our proposal is a contract of services with the City to continue
providing visitor information services, and community information
services as we have provided in the past. Recognizing the need
for financial assistance, we offer the following:
1. To relocate the Chamber Office to a more conducive
(high
profile) location to visitors.
2. To provide "Visitor Center" office space and services.
3. To hire, support and schedule a full-time employee to
serve as a visitor center coordinator (working with a
volunteer staff) to provide services 6 days a week.
In addition to our present Economic Development agreement of
$12,000 annually, the Chamber proposes a long-term contract of
services in order to continue providing the present level of
community information services. Our proposal calls for the
addition of $41,409 for the 1990-91 fiscal year as shown in
Exhibit 1.
The Chamber's intent is to continue providing such services to
the general public. Additionaliy, to introduce a three-year
marketing plan which is designed to increase the city's revenue
base (see Exhibit 2). V* feel this can only be accomplished
through a commitment of the Chamber and the City workings ou de
to shoulder in a partnership agreement.
Please consider
carefully.
Sincerely,
r
,keith Land
President
KL/kd
our proposed contract for services very
EXHIBIT 1
VISITOR CENTER 8 COMMUNSTY PROJECTS
OPERATING COSTS
DETAILS AE OPERATING EXPENSE REQUIRED
STAFF ADMINISTRATION
I.
Compensation
$14,400
2.
Payroll Taxes (9.3% of compensation)
1,339
3.
Workers Compensation (112% of compensation)
720
4.
Expense Reimbursement
a. Auto & Travel
1,200
b. Seminars, Education
1,050
Governors Conference an Tourism, Rural Tourism
Conference
1,600
5.
Health Benefits
1,500
6.
Occupancy (Office Rent - 500 sq. f t . x $500 mo.)
6,000
7.
Telephone 8 Utilities
3,500
8.
Furniture 8 Equipment
2.500
(Memory Typewriter, Desk, Chair, Display Booth, etc.)
9.
Office Supplies (General Office Stationery. Business
Cards, Miscellaneous Printing)
4,000
10.
Postage
3,500
11.
Subscriptions & Wembership
a. Publications
100
b. Newsletter
-0-
TOTAL ADMINISTRATIVE AND COMMUNITY SERVICES EXPENSES..... $41,409
ECONOMIC DEVELOPMENT.......................................12,000
S S7 , T L1.
EXHIBIT 2
A PROPOSED THREE-YEAR MARKETING PLAN FOR LODI
IDEAS INCLUDE:
i. Study local programs designed to attract visitors
(destination visitors). Assist in the expansion of existing
programs and the development of new projects.
2. Increase the annual in -flow of visitors', i.e. motorists
heading for points beyond Lodi.
3. Create programs to build and strengthen local participation
through "Pride in Community" and "Quality of Lodi Image
Builder".
4.
Improve
local tax base
through business promotion projects.
5.
Business
and Education
Development.
6.
Provide
visitor center
facilities.
GOAL #1 -- Study local programs designed to ettract visitors.
Assist in the expansion of existing programs and the development
of new projects.
OBJECTIVE: Cultivate working contracts with state, county and
local news media representatives.
PROGRAM I - Update the existing Lodi vides "Lodi,
Everybody's Honetown".
PROGRAM 2 - Study existing local recreational or festival
activities for tie into word— with community grouDs ie.
Clements Stampede/Grape Festival.
PROGRAM 3 - Examine festivals and/or activities that are
tourist generators in other communities.
PROGRAM 4 - Conduct press recepticn for special events.
PROGRAM 5 - Utilize paid advertising.
PROGRAM 6 - Identity number of Deeple attracted to VEricus
programs.
GOAL #2 -- To increase the visitors in -flow including: 1)
motorist stops, short-term stops and 2) attracting destination
visitors.
OBJECTIVE: To improve on local programs as well as create new
visitor projects.
PROGRAM 1 - Generate written materials (brochures)
suitable for distribution to potential visitors,
Restaurant Guide, Walking Tour Guide, Motel Information,
PROGRAM 2 - Target visitor segment: Wine Country
enthusiasts, Senior Travel Clubs, Sports programs
Softball Tournaments).
PROGRAM 3 - Identify existing visitor attractions, i.e.
Grape Festival, Car Shows, Gem Shows, Sports Tournaments
(Soccer, Volleyball, Softball), work with Parks & Recreation
to expand idea base.
PROGRAM 4 - Examine new ideas to attract visitors. i.e.
Story Telling Program.
PROGRAN 5 - Help create a newness of image for Lodi
through the addition of welcome signs.
GOAL #3 -- Create Programs to build and strengthen the business
community through participation to building on "Pride in the
Business Community".
OBJECTIVE: Create programs to make it easy for local business
owners and proprietors to increase their individual involvement
in promoting the business community.
PROGRAM 1 - Encourage cooperative billboards and other
forms of advertising with visitor -type businesses designed
to attract visitors.
PROGRAM 2 - Provioe visitor literature at freeway -
selected points, i.e, restaurants. service stations. mini
markets, motels, etc.
PROGRAM 3 - Upgrade Chamber's promotional and demographic
informational brochcres.
PROGRAM 4 - Continue tc provide wall plaque inf.rmatil,n
sign at lodainc and key visitor sites in Lodi.
GOAL 04-- Improving the local tax base through business
promotion projects.
OBJECTIVE: Shop in Lodi Campaign
PROGRAM 1 - Coordinate promotion programs with major
shopping areas.
PROGRAM 2 - Develop a positive working relationship with
shopping center representatives, i.e Lodi Downtown Business
Association, Beckman Ranch, Lakewood "enter. Vineyard and
Woodbridge Shopping Center.
PROGRAM 3 - Assist in a cooperative marketing plan to
recruit new businesses to major shopplig areas.
PROGRAM 4 - Link large promotional pro;;ects. i.e. Clements
Stampede Rodeo with shopping centers.
PROGRAM 5 - Study transportation needs of shoppers with
representatives from shopping centers.
PROGRAM 6 - Study the needs of local retailers.
GOAL #5 -- Business and Education Development
OBJECTIVE: To provide educational seminars and workshops
helpful to the success of small businesses.
PROGRAM 1 - Breakfast seminars on forums covering subjects
such as: Theft Prevention, Small Claims Action, IRS Rules
and Regulations for Small Business, Bad Checks, Advertising,
etc.
PROGRAM 2 - Develop a task force to visit individuals
businesses to help improve total operation.
COAL #6 -- To Provide Adequate Visitor Center Facilities
OBJECTIVE: To provide visitor center/Chamber facilities in
Loll
PROGRAM 1 - To sell existing Chamber facilities. Pooling
financial resources available to secure a new property.
PROGRAM 2 - To buy. lease cr build a facility at a location
easily located by out-of-town visitors (a hich- traf;ic
area) .
PROGRAM 3 - To seek cooperative financial support with which
to relocate visitor/Chamber facilities.
DISTRICT
CHAMBER OF COMMERCE
February 21, 1990
The Honorable Randy Snider
Lodi City Council
City of Lodi
221 W. Pine Street
Lodi, CA 95240
Dear Mayor Snider and Members of tha City Council:
On behalf of the Lodi District Chamoer of Commerce. 1 request the
opportunity to present a proposal for contract of visitor center
services.
For many years, the Chamber membership has supported all of the
services we provide new residents, travelers and visitors to our
community. In the past two years, the demand for community
information has excelled to the point where we can no longer
provide such services without financial support.
It is our intent to continue providing information services to
the general public if support funding is made available.
The attached documentation provides a breakdown of how the
Chamber invested the City's 1988-89 annual economic development
funding.
Please consider our proposal carefully.
Sincerely,
Larry Mettler
President
LM/ta
y�r f f
•Ctp[OITCD
215 W. OAK SZ . P 0 BOX 386 . LODt. CA 95241 • PHONE (209) 334-4773 --
LODI DISTRICT CHAMBER OF COMMERCE
ECONOMIC DEVELOPMENT ACTIVITIES
FISCAL YEAR 1988-89
1. GOVERNOR'S CONFERENCE ON TOURISM (SACRAMENTO) MARCH 14-16,
1989
Information: The California Tourism Marketing Campaign.
The impact from the campaign and how California's nine )
regions can improve the visibility of their regions or
increasing visitor traffic and developing a marketing plan
through regional involvement.
2. SAN JOAQUIN COUNTY ECONOMIC OUTLOOK CONFERENCE
Information: A half-day program that provided information
on the critical issues affecting our county. Issues ranging
from transportation needs, future economic development
efforts, and an information data center for maintaining an
inventory of industrial and commercial land avallahillty,
3. ASA SOFTBALL TOURNAMENT (ANCHORAGE, ALASKA) NOVEMBER, 1988
President -Elect Keith Land and Executive Director Mike
Bradley traveled with city representatives and visitor and
convention bureau representatives to bid for the girls 17
and under National Softball Championship.
4. Mounted a "positive" image publicity campaign for industry
in Lodi. A series of newspaper articles highlighting
specific industries in the Lodi area. The Lodi News
Sentinelprovided a welcomed look at the positive impact
industry has on a ccmmunity.
5. In the retail sector of the community, the Chamber
coordinated a Western Days city-wide promotion, tieing in
with the Lockeford/Clements Stampede Rodeo held annually.
The event featured major activities at four of the cities
major shopping locations.
6. The Chamber continues to highlight the industrial community
through a special get together called "Industry Appreciation
Day". an annual barbecue.
7. The Chamber assists industry and business through many hours
of research, studying local issues impacting business.
8. The Chamber continues to work closely with the San Joaquin
County Visitors and Conventions Bureau. the county Private
Industry Council and the Courty Economic Development
Association.
9, With a steady influx of visitor traffic into the city, the
Chamber has served as an information center for the
distribution of brochures and information materials about
Lodi.
10, With city growth a major issue, the Chamber staff was
expanded by the addition of one new employee. That employee
handles most of the visitor traffic, correspondence and
telephone inquiries.
When last reported, the number of telephone calls alone
amount to over 425 per month. In addition, staff must deal
with walk-in traffic on a daily basis, as well as, written
correspondence requesting city and community information.
ECONOMIC DEVELOPING FUNDS
1989
During 1989, the City of Lodi allocated the sum of $12,000 to the
Chamber for economic development reasons. The following is a
break -down of how those funds have been spent.
Salaries and Wa4es
$5,000
The sum indicated provided funding for a part-time employee.
That individuals work effort primarily with visitor
information services: WaIk•in traffic, written
correspondence and telephone services.
Economic Development
Funding helped pay for
Governor's Conference
Director's attention
for information. Two
the San Joaquin County
$3,000
the attendance of two people at the
on Tourism and the Executive
to industrial site selectors request
Chamber representatives also att'ended
Critical Issues Conference.
Promotional Funding/Christmas
Decorations
$4,000
Historically, the City has provided $2,250 for Christmas
Decorations in the downtown area. Additionally t)e City
has allocated $1,750 for promoting the city, totally $4,000.
With the funding distributed as indicated, the total dollar
figure was not sufficient to enter into any major projects
directly relating to serving economic development programs, i.e.
there was not sufficient fundin to attend a CALED (California
Local Economic Development) Conference in 1989. Nor was there
funding to allow for printed materials, equipment or supplies.
In conclusion, the dollars allocated by the City of Lodi for
economic development were spent in the following areas:
1. Salaries and Wages .............................. S 5,000
2. Economic Development Education & Projects....... 3,000
3. Christmas Decorations ........................... 2,250
4. City Promotion Funding .......................... 1 , 750
TOTAL............................................... $12.000
TO: Finance Director
FROM: City Clerk
C I TY OF IM
SPECIAL ALLOCATION REQUEST
DATE: Fetruary 22, 1990
PROJECT NUMBER:
Request 1 s made for funds to accomplish the following project which was not included In
the current budget:
Description of Project Estimated Cost
Appropriation for funding for the Lodi District Chamber of
Ccxmime Visitors' Center $14,000
(If you need more space, use additional sheet and attach to this form)
Date of Approval February 21, 1990 Amount Approved - $14 , 000.00
Council _XXX City Manager
FUND OR ACCOUNT TO BE CHARGED
Current Budget $ Prior Year Reserve $
Cont ingent Fund $
Capital Outlay Reserve S
Utility Outlay Reserve $
Hotel/Motel Tax Reserve - $14,000
Robert H. Holm, Yinance Director
General Fund Surplus $
Reimbursable Account
Other (Specify)
' # AL&
Account Number
Thoma A. Peterson, City Manager
-----------------------------------------------------------------------------------------
Submit this form in duplicate to the Finance Director. Distribution after approval will
be as follows: 1) Originating Department 2) Finance Department
N
CITY COUNCIL
JOHN R (Randv) SNIDER Mavor
DAVID M HINCHMAN
Mavor Pro Tempore
EVELYN M OLSON
JAMES W. PINKLRTON. It
FRED M. REID
CITY OF LODI
CITY HALL. 221 WtS7 PINE STRI I i
CALL BOX 3006
LODI. CALIFORNIA 95241.1910
(209)334.5634
/tttcorllR t7091)l)•f."9S
February 23, 1990
Mr. Michael Bradley
Executive Director
Lodi District Chamber of Conmmre
215 West Oak Street
Lodi, CA 95240
THOM&$ A ri I I RSON
Cqv Manager
ALICE M RtIM00
Crty Clef•
NOEL MCNATT
C rtt Attorrwv
Dear Mr, Bradley:
This letter will confirm action taken by the Lodi City Council at its
regular meeting of February 21, 1990 whereby following review of your
request for funding for a Visitors' Center and for economic
development, the City Council appropriated 514,000 from the 1989/90
budget from Hotel/Motel Tax Reserves for a Visitors' Center. Further
the City Council directed that 528,000 be included in the 1990/91
budget for the Visitors' Center and 312 000 for economic development.
Council directed that a review of these allocations be made in one year.
A check in the amount of $14,000 is being processed and will be
forwarded to you shortly.
Should �,ou have any question:
hesitate to call this office.
AMR/jmp
regarding this matter, please do not
Very truly yours,
Alice K. Reimche
City Clerk
CITY CF LODI
SPECIAL ALLOCATION REQUEST
TQ Finance Director DATE: February 22, 1990
FROM: City Clerk PROE{,"f NUMBER
134.0 - 001.02- bZ
Request is made for funds to accomplish the following project which was not included in
the current budget:
Description of Project Estimated Cost
Appropriation for funding for the Lodi District Chamber of
Commerce Visitors' Center $14.000
(If you need more space, use additional sheet and attach to this fora)
Date of Approval February 21, 1990 Amount Approved - $14,000.00
Council ,XXX City Manager
FUND OR ACCOUNT TO BE CHARGED
Current Budget $ Prior Year Reserve $
Contingent Fund $ General Fund Surplus $
Capital Outlay Reserve $ Reimbursable Account $
Utility Outlay Reserve $ Other (Specify)
Hotel/Motel Ta Reserve - $14,000
134-09 Account Number
JAO v^ Alice M. Re' c e, City Clerk
Robert H. Holm,'Fil8nce Director Thomas A. Peterson, City Manager
-------------------------------------- -------------------------------------------------
Submit this form in duplicate to the Finance Director. Distribution after approval will
be as follows: 1) Originating Department 2) Finance Department
CL -11111-11 VOMMR
CITY OF LODI. CALIFORNIA
Finance Department
221 W. Pine St., P. 0. Box 320
Lodi, CA 95241
Date 919410
Issued � � � &tmzw •.. ���
To
QUAN. UNIT D scpn,aIOT JI�IT PRICY :`"'..iJ�L I�1T; •
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T0: Finance Director
FROM: City Clerk
CITY OF LODI
SPECIAL ALLOCATION REQUEST
DATE: February 22, 1990
PRCffff NUMBER: f�
134.0 -00 t'OZ--CZ
Request is made for funds to accomplish the following project which was not included in
the current budget:
Description of Project Estimated Cost
Appropriation for funding for the Lodi District Chamber of
Commerce Visitors' Center $14,000
r
(Ifyou need more space, use additional sheet and attach to this form)
Date of Approval February 21, 1990 Amount Approved - $14,000.00
Council XXX City Manager
Current Budget
FUND OR ACCOUNT TO BE CHARGED
$ Prior Year Reserve $
Conti ngent Fund $
Capital Outlay Reserve $
Utility Outlay Reserve $
Hotel r Le,1 _'.a eserve - S14.000
ior V�.
Robert H. Holm, FlqTce Uirector
General Fund Surplus $
Reimbursable Account S
0 ther (Specify)
Account Number'
Alice M eimghe�� i�y Clerk
Tlcnas A. Peterson, City Manager
----------------------------------------------------------------------------------------
Submit this form in duplicate to the Finance Director. Distribution after approval will
be as follows: 1) Originating Department 2) Finance Department
4
.CITE CUL1`41L Pl1ERSON
JOHN R (Rand,•) SNIDE R. Mayo' CITY OF L O D I IM 4tanalMr
DAVID M HINCH.MAN ALICE M Rt IMCHE
Manor Pro Tcmpore ( i 1Y HALL, 221 %VLSI PINE SIRE t F Cu► Urr�
EVELYN M OLSON CALL BOX 3006 BOB McNAT1
JAMES W PINKERTON, Jr LODI, CALIFORNIA 95231.1910 CttV Attorncv
FRED M RE ID (209) 333.5634
IRICOPHR (2091331.679S
March 9, 1990
Mr. Michael 'Bradley
Executive Director
Lodi District Chamber of Commerce
215 West Oak Street
Lodi, CA 95240
Dear U Bradley:
Pursuant to action taken
by the
Lodi City Council at its
regular
meeting of February 21, 1990,
enclosed please find City of Lodi
check
in the amount of $14,000
for the
proposed Chamber Visitors'
Center.
Further the City Council
directed
that $28,000 be included
in the
1990/91 budget for the
Visitors'
Center and $12,000 for
economic
development.
The City Council directed
that a review of these allocations
be made
within a year.
Should you have any questions regarding this matter, p 1 ea se do not
hesitate to call this office.
Very truly yours,
tlt.t.�i.
Alice M. Reimche
City Clerk
AHR/ j mp
Fnclosure
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