HomeMy WebLinkAboutAgenda Report - September 2, 2009 I-01 PHAG ENDA ITEM
CITY OF LODI
COUNCIL COMMUNICATION
AGENDA TITLE: Public Hearing to Consider Adoption of Resolution Levying Annual (2010) Assessment
for Downtown Lodi Business ImprovementArea No. 1 and Confirmingthe Downtown
Lodi Business Partnership 2009-10 Annual Report (as Approved by Council on August
19,2009)
MEETING DATE: September 2,2009
PREPARED BY: City Manager
RECOMMENDED ACTION: Conduct public hearing to consider adoption of resolution levying
annual (2010) assessmentfor Downtown Lodi Business Improvement
Area No. 1 and confirming the Downtown Lodi Business Partnership
2009-10 Annual Report (as approved by Council on August 19,2009).
BACKGROUND INFORMATION: The Downtown Lodi Business ImprovementArea No. 12009-10
Annual Report was presented and approved by the City Council on
August 19, 2009. The Council established September2, 2009, as
the public hearing date during which time the publicwould have an opportunityto presentwritten or oral
protests to the assessment being proposed. The public hearing is established pursuantto Section 36535 of
the California Streets & Highways Code.
Pursuantto Lodi Municipal Code Section 12.06.110: The purpose of this process is to comply with the Act
provisions regarding public notice and hearing priorto establishing the benefitfees for the following billing
period. City shall not adopt, modify, or otherwise amend any billing period budget of the area that is
inconsistent in any way with such billing period's budget as agreed to and presented by the board except in
the case of a written majority protest (regarding elimination or modification of any specific budget item) from
business owners which will pay 50 percent or more of the fees proposed to be levied as to any specific budget
item pursuantto the Streets and Highways Code Section 36525(b). In such case, the written protest regarding
any specific budget item shall be grounds to eliminate or modify such expenditure from the area's proposed
budget pursuantto the written protest.
Streets and Highways Code 36535(c) states: At the conclusion of the public hearing, the City Council may
adopt a resolution confirming the report as originallyfiled or as changed by it. The adoption of the resolution
shall constitute the levy of an assessment for the fiscal year referred to in the report.
FISCAL IMPACT: The Downtown Lodi Business Partnership (DLBP)was established in order to
create the mechanisms necessaryto give Downtown Lodi the abilityto
compete regionally as a shopping center and entertainment destination.
The purpose of the assessment is to pool contributions of individual business owners in order to provide the
DLBP with the resourcesto provide marketing and events coordination.
FUNDING AVAILABLE: As collected by the City on behalf of the DLBP.
Blair King
BKtjmr City Manager
Attachments
APPROVED:
Bla' City Manager
RESOLUTION NO. 2009-122
A RESOLUTION OF THE CITY COUNCIL OF THECITYOF
LODI CONFIRMING THE 2010 ANNUAL REPORT FOR THE
DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1
AND LEVY OF ASSESSMENT
WHEREAS, Downtown Lodi Business ImprovementArea No. 1 was established
December 17, 1997, by Council adoption of Ordinance No. 1654; and
WHEREAS, the Annual Report, as required by Streets and Highways Code
$36533, has been submitted to the City Council by the Board of Directors of said
ImprovementArea; and
WHEREAS, a public hearing was held as required by Streets and Highways
Code $36535 on September 2, 2009, in the City Council Chambers at Carnegie Forum,
305 West Pine Street, Lodi, California, at 7:00 pm., or as soon thereafter as possible, to
consider protests to the assessment levy.
NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve,
determine, and find as follows:
1) The required public hearing was duly held, at which time the public was
allowed to present written or oral protests to the levy of assessment for
Downtown Lodi Business ImprovementArea No. 1.
2) A majority protest as defined in the Streets and Highways Code $36525 was
not made.
3) The 2009-10 Annual Report as submitted on August 19,2009, by the Board
of Directors of the ImprovementArea to the City Council is hereby confirmed
as originally filed and attached hereto.
4) The confirmation of the report and adoption of this resolution constitutes the
levy of the assessment as contained in the Annual Report for the calendar
year 2010.
Date: September 2, 2009
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hereby certify that Resolution No. 2009-122 was passed and adopted by the
Lodi City Council in a regular meeting held September 2, 2009, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
COUNCIL MEMBERS — Hitchcock, Katzakian, and Mayor Hansen
COUNCIL MEMBERS — None
COUNCIL MEMBERS —Johnson and Mounce
COUNCIL MEMBERS — None
2009-122
JOHL
City Clerk
August 10,2009
Mr. Blair King, City Manager
City of Lodi
221 W. Pine Street
Lodi. CA 95240
Re: Annual Report 2009
Dear Blair:
RECEIVED
2009 AUG 10 AM 10: 4 r
CITY CI.r"K
CITY OF LUDI
Section 11.0 of the City Ordinance Number 1654, establishing the Downtown Lodi Business
Improvement Area, requires that we submit to you by September of each year our annual report
and budget.
In addition, the State of California Streets a3�ff Highways code, which is the enabling legislation,
also specifies that certain additional information be provided. You will find all of the required
information contained in our report.
We have provided you with eight copies five for the City Council, one for the City Clerk, one
for City Attorney and one for yourself.
Thank you for your continued support.
Sincerely,
Jaime Watts, Executive Director
Downtown Lodi Business Partnership
10[fl@919
ARTICLES OF LNCORPORATION CF
DOWNTOWN LODI BUSINESS PART'tY'E'RS1M
A California Nonprofit Mutual Benefit Corporation
2038309
ENDORSED
FILED
In the office of the Secretary of
of the Stale of California
MAR 31 1996
One: The name of the corporation is Downtown Ic& Business Partnership (A California
Nonprofit Mutual Benefit Corporation).
Two: This corporation i s a nonprofit mutual benefit corporation orLzanized under the
Nonprofit Mutual Benefit Corporation Law. The purpose of this corporltion is to engare in any
lawful act or activity for which a corporation msy be organized under saoh law.
Such purposes far which this corporation is formed are to promote and improve the
downtownLod* husin(-,,$ area, to generally improve butinobs conditions in the downtown are,,,
and to generaJly enhance tha downtown area o fthe City of Lodi. Notwithstanding any other
provision of these articles, this corporation shall not cngage it any activities or exercise any
powers that 1 re not in furtherance of the purposes of this corporation.
Three: The nine arl address of the corporation's initial agent fix service of process is
Ronald M. Beekman, Esq.. I I I N. Church Street, Lodi, California, 45240.
Four: The right to determine the consideration for which memberships wiii be issued shall
be vested in the Regular Members, to be determined by a majority vote ofthe Regular Members
h good standing.
Five: No pan of the not e%nxinga of tine corporation shall inure to the benefit of any
member or private shareholder, as defined for }purposes of Section 501 (c) (3) of the Itnernal
Revenue Code of 1954.
Dated: March 31, 1998
Adde,
Ronald M, Beckman, lrk.orporutor
M[B[Affv
y
2009 ANNUAL REPORT
Items listed below refer to Section 36533(b) of the California Streets and Highway Code:
No changes in boundaries of benefit zones within the area are proposed.
No physical improvements are planned.
Budget for the ar year is enclosed.
The budget details all sources of income and projected expenses.
A Benefit Fee Schedule and a Map of the Business ImprovementArea are enclosed.
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Downtown Lodi Business Partnership
Proposed Budget
January 1, 2009 through December 31, 2009
Income
Assessment Fees
38000.00
City of Lodi
31950.00
Event Revenue
1000.00
Farmers Market
55000.00
Parade of Lights
15000.00
Street Banner Program
3000.00
Grape Festival Youth Parade
1000.00
Community Trick -or -Treat& Fall Fest
300.00
Winterfest
2500.00
Miscellaneous Events & Sales
5000.00
Total Income
151750.00
Expenses
Event Expenses
Farmers Market 27000.00
Parade of Lights 3000.00
Street Banner Program 600.00
Grape Festival Youth Parade 700.00
Community Trick -or -Treat& Fall Fest 500.00
Winterfest 2500.00
Miscellaneous Events & Sales 1000.00
Marketing Expenses
Advertising, Marketing & Promotions
4000.00
Travel
1800.00
Public Relations
1000.00
Seminars & Conferences
1500.00
Website
2000.00
Membership Expenses
Newsletters
600.00
Quarterly Mixers
250.00
Plaques & Trophies
400.00
Sunshine Committee
500.00
Revitalization Expenses
Downtown Beautification
5000.00
Kiosk Maintenance
1500.00
MMpDv
Administrative
Director's Salary
47100.00
Staff Wages
12000.00
Payroll Taxes
5200.00
Contract Labor
500.00
Insurance
12000.00
Professional Fees
2700.00
Rent
4800.00
Storage
2000.00
Office Supplies
4000.00
Office Equipment
500.00
Bank & Merchant Fees
600.00
Postage
500.00
Utilities (phone, internet, etc.)
6000.00
Total Expenses
151750.00
Net Income 0.00
n r�nr��r
Downtown Lodi Business Partnership
08/09/09 Profit & Loss
Cash Basis January through December 2008
Expense
Jan - Dec 08
Ordinary Income/Expense
-9.57
Income
City of Lodi Funds
35,000.00
MemberAssessment Fees
41,190.00
Event Revenue
1,107.50
Advertising 8 Promotion Revenue
2,855.00
Beverage Sales
25,749.90
Parade Entry Fees
6,515.00
Sponsorship
19,806.00
Vendor Fee
31,091.00
Other Income
4,290.00
Total Event Revenue
90,306.90
Total Income
166,496.90
Expense
Reconciliation Discrepancies
-9.57
Administrative Expenses
Licenses 8 Permits
20.00
Bank Service Charges
637.72
Contract Labor
1,107.50
Dues and Subscriptions
178.70
Insurance -D 8 O and State Fund
1,529.13
Insurance- Events Liability
5,722.32
Interest
300.22
Miscellaneous
-2,434.63
Office Maintenance& Repairs
689.49
Office Supplies
4,322.79
Payroll Expenses
Director's Wages
47,649 77
Staff Wages
8,56772
Payroll Taxes
5,39038
Total Payroll Expenses
61,607.87
Penalties
220.00
Professional Fees
2,138.25
Rent
6,320.00
Security
130.55
Taxes
10.00
Utilities
_ 5,196.14
Total Administrative Expenses
87,696.05
Event Expenses
Advertising
11, 972.40
Awards/Banners/Posters
3,281.54
Beverage Expense
23,449.03
Entertainment
8,312.90
Equipment Rental
1,542.86
Labor/Repairs
8,868.72
License/Permits/Inspection
1,957.51
Mileage8 Meetings
43.51
Other Expense
0.00
Postage 8 Delivery
438.40
Marketing/ Promotions
851.09
Sanitation
2,074.26
Supplies
3,338.73
Total Event Expenses
66,231.05
Marketing Expenses
Advertising & Promotions
4,615.50
Mileage 8 Meetings
803.74
Public Realtions
85.00
ri7C7_�
no M @ P Uge I
Downtown Lodi Business Partnership
08/09/09 Profit & Loss
Cash Basis January through December 2008
DRAFT Page 2
Jan - Dec 08
Seminars 8 Marketing Campaigns
25432
Total Marketing Expenses
5.75856
Membership
LaborlRepalrs
6000
Newsletter
110.00
Plaques 8 Trophies
75.04
Postage and Delivery
493.32
Quarterly Mixers
260.00
Sunshine Committee
614.50
Total Membership
1,612.86
Revitalization
Kiosk Update
555.36
Map a Directory Brochures
1,740.00
Downtown Beautification
Supplies
407.04
Labor/Repairs
710.00
Total Downtown Beautification
1,117.04
Total Revitalization
3,412.40
Total Expense
164,701.35
Net Ordinary Income
1,795.55
Otherincome/Expense
Other Income
Insurance Proceeds Received
2,73000
Interest Income
457
Total Other Income
2,734.57
Other Expense
CasualtylTheft Loss
3,230.00
Total Other Expense
3,230.00
Net Other Income
49543
Net Income
1.300.12
DRAFT Page 2
Downtown Lodi Business Partnership
08/09/09 Balance Sheet
Cash Basis As of December 31,2008
ASSETS
Current Assets
Checking]Savings
Farmers 8 Merchants Bank
Savings Account
Petty Cash
Total Checking/Savings
Total Current Assets
Fixed Assets
Accum Deprec-Equip
Equipment
Olfioee Equipment 12/30/00
cost
Accumulated Depreciation
Total Office Equipment 12130100
Office Equipment 06/01/02
Cost
Accumulated Depreciation
Total Office Equipment 06/01/02
PA System 07/16/2004
cost
Accumulated Depreciation
Total PA System 07/1612004
Cell Phone 08110107
Cost
Accumulated Depreciatlno
Total Cell Phone 08110/07
Total Equipment
Computer Equipment
HP LaserJet36 Printer04/18108
cost
Total HPLaserJet36 Printer04118108
Laser Printer 03/24/05
Cost
Accumulated Depreciation
Total Laser Printer 03/24/05
Total Computer Equipment
Computers 08/29/06
Cost
Accumulated Depreclatlon
Total Computers 08/29/06
Total Accum Deprec-Equip
Furniture & Fixtures
Vehicles
Trai ler 07/31 /05
cost
Accumulated Depreciation
Total Trailer 07131105
Dec 31, 08
-36.00
79.48
92.24
135.72
135.72
2,96263
-2,96263
000
2,653.37
-2,29800
35537
1,156.12
-794.00
362.12
549.18
-110.00
439.18
1,156.67 1,156.67
479.46
47946
700.89
-499.00
201 89
68135
3,75397
-1,95200
1,80197
3,63999
235.69
-133.00
102.69 Il
DRAFT Pagel
Downtown Lodi Business Partnership
08/09/09 Balance Sheet
Cash Basis As of December 31,2008
Dapffcu
DRAFT Page 2
Dec 31.08
Total Vehicles
102.69
DanigerTable 8 8 Chairs5/25106
cost
839.00
Accumulated Depreciation
-325.00
Total Daniger Table 8 8 Chairs5125/06
514.00
Refigerator 06/02/08
cost
30000
Total Refigerator 06/02/08
300.00
Storage Shelving Unit 05/09/08
cost
247.82
Total Storage Shelving Unit 05/09/08
247.02
Wine Garden Furniture D7/29/04
cost
1,326.17
Accumulated Depreciation
-912.00
Total Wine Garden Furniture 07/29/04
414.17
Total Furniture 8 Fixtures
1,57868
Total Fixed Assets
5,21867
TOTAL ASSETS
5,354.39
LIABILITIES&. EQUITY
Liabilities
Current Liabilities
Accounts Payable
Accounts Payable
-50000
Total Accounts Payable
-50000
Other Current Liabilities
Payroll Liabilities
2,27521
Employee Expense Reimbursement
Total Other Current Liabilities
2,264.45
Total Current Liabilities
1,76445
Total Liabilities
1,764.45
Equity
Retained Earnings
2,289.82
Net Income
1,300.12
Total Equity
3,589.94
TOTAL LIABILmES & EQUITY
5,354.39
Dapffcu
DRAFT Page 2
DOWNTOWN LODI BUSINESS PARTNERSHIP BENEFIT FEE SCHEDULE
BUSINESS TYPE
Retai iers/Restaurants *
Service Businesses
Professional Businesses
Financial Institutions
ZONE A ZONE B
$240 (1-3 Employees)
$120
$360 (4-6 Employees)
$180
$480 (7+ Employees)
$240
$180
$90
$120
$60
$600
$600
*Note: Retail and restaurant businesses are assessed based on the number of employees -
eitherfull-time, or the equivalent made up cf multiple employees.
BUSINESS TYPE DEFINITIONS:
Retail and Restaurant — Businesses that buy and resell goods. Examples would be clothing
stores, shoe stores, office supplies, as well as businesses that sell prepared food and drinks.
Service Businesses — Businesses that sell services. Examples are beauty and barber shops,
repair shops, lodging, most automotive-orientedbusinesses, entertainment businesses such as
theaters, etc.
Professional Businesses — Includes architects, engineers, attorneys, dentists, doctors, account-
ants, optometrists, realtors, insurance offices, mortgage brokers and most other businesses which
require advanced or specialized licenses, and/or advanced academic degrees.
Financial Institutions — Includes banking and savings and loan institutions, as well as credit
unions, etc.
Downtown Lodi Business Partnership
4 West Pine Street, Lodi, California 95240
209.369.8052 phone 209.369.8053 fax
www.dawnt m1odi.cxm M[Bluv
A detailed Marketing Plan describing the below
bullet points will be included in the final copy of
the annual report submitted and presented
at the council meeting on August 19, 2009
2 o o 8 Accomplishments
Brand Image Campaign
- New Logo
- Redesigned Website
- Revamped Brochure
- Developed and Installed New Kiosk Maps
Downtown Beautification
- New Street Light Banners
- Flower Planting of City Pots
- Co -funded Sidewalk Power Washing Project
- Downtown Holiday Decorations
25' Tree in Post Office Plaza, Holiday Banners, Fresh Swags on Street Corners
Media Relations
- TV Spots on Good Day Sacramento and Channel 13 News
- Radio Spots on KJOY
- News Articles in Lodi News -Sentinel, Stockton Record, San Joaquin Magazine
- Network with the Media and Public Through Interactive Web Pages; Twitter, Facebook
Events To Drive Traffic To Downtown
- Downtown Lodi Certified Farmers Market
- Parade of Lights
- "Stuck in Lodi" Car Show
- Grape Festival Youth Parade
- Downtown Trick -or -Treat & Fall Festival
- Winterfest; Horse-drawn Carriage Rides, Photos with Santa
- Merchant Promotions and Window Decorating Contests
Community Outreach
- Represented Downtown on Committees for City-wide Activities
- Participated in Various Expos Outside of Lodi
- Coordinate and Promote School Field Trips and Safety Fairs
Member Benefits
- Quarterly Mixers
- Bi -Monthly Newsletter
- Lodi News -Sentinel Tab Insert p
- Business Referral Database
- Business Directory and Link on Website
- Member Discounts on Marketing Programs
A dc ->toiled Marketing Plan describing the below
bullet points will be included in the finol copy of
the annual report submitted and presented
at the council meeting on August 19, 2009
2009 Goals/Accomplishments
Develop Relationships with Downtown Property Owners
- Created a new web component that allows property owners to list their available downtown
properties, contact information and photos.
Explore Additional Funding Sources
- Researching grants that apply to downtown development
- Joined the California Downtown Association (CDA)
Expand Current Programs
- Designed a marketing bundle package for members and non-members which includes: Annual
Banner Attachment Program, Website Advertisement and Website Page with Link.
Enhance Existing Events
- Redesigned the layout of Farmers Market to include a wine garden featuring all four downtown
wine tasting rooms and live entertainment on the North end of the market.
The Downtown Lodi Business Partnership is constantly exploring new ways to betterpromote and market
downtown. We will be keeping council and staff updated on theprogress and success of the organization.
DOWNTOWN LODI BUSINESS PARTNERSHIP EVENTS
Farmers Market Overview
Downtown Lodi Business Partnership hosts The Downtown Certified Farmers Market. The family friendly
market is held every Thursday evening beginning in June throughout the end of September.
Over 25 certified farmers offer an array of fresh produce and flowers.
50 homemade and commercial arts and craft vendors line the streets
of downtown attracting over 5,000 attendees each week. An upscale
beer garden which offers Lodi's local brew is located adjacent from
the entertainment stage. The stage hosts live music performed by
local bands. along with dance performances. comedy acts and com-
petitions. A wine garden featuring downtown's wine tasting rooms
accompaniated by music.
The entertainment also includes theme nights such as Hawaiian,
,%Iardi Gras, Country Western and Patriotic, where there arc free
giveaways, contests and family fun. The Food Court accompanies the market offering a wide variety of choices
including hot dogs, HHQ, salads, Philippine cuisine, snow cones, smoothies and more. A Kids Zone invites
kids of all ages to jump in bouncing houses, get their face painted and interact with clowns, balloon artists and
animals. The Farmers Market is Lodi's summer signature event that has something for everyone!
New Developments and Future Plans for Farmers Market
- Contracted with UCP for clean-up on early Friday mornings during the Farmers Market season. The
increased attendance of the market has caused a need for added clean-up. The DLBP and UCP is committed to
making downtown look clean and attractive after the market and in perfect time for the weekend welcoming
out-of-town visitors and our community.
- Added a Wine Garden which highlights all four downtown wine tasting rooms; cellardoor, Grands Amis,
Benson Ferry and Dancing Fox. The Wine Garden is set up on the North end of the maAekt to-stiraillaWimm
activity and to offer a variety of atmospheres. 0 MbT'y
- Is providing a photograph and copy each week to the Lodi News Sentinel profiling a Farmers Market vendor.
The editorial piece is published in every Thursday's newspaper which increases visibility of the event.
Parade of Lights Overview
The Downtown Lodi Business Partnership presents the annual Parade of Lights — a magical holiday parade that
illuminates the streets of downtown Lodi. The countless lights, floats, marching bands, dance groups and
themed vehicles will entertain thousands of viewers on the first Thursday in December at 6:17 p.m. along the
streets of downtown. The one mile route begins on Pine Street and continues down Church Street, Lodi
Avenue, School Street and Locust.
A brilliantly lit horse-drawn carriage kicks off the festivities
featuring the grand marshal. The spectacular parade concludes
with holiday cheer from Santa Claus riding atop a Lodi fire truck.
Over 50,000 people of all ages line the streets of downtown. The
Downtown Lodi Business Partnership invites all to be part of this
signature event, Parade of Lights, which has become a cherished
family tradition.
New Developments and Future Plans for Parade of Lights
- Working, on creating even more exposure of the parade and encouraging tourism to Lodi by submitting event
information and photos to a variety of publications and media in the Northern California region.
Grape Festival Youth Parade Overview
On the Saturday of the Grape Festival, the youth of Lodi parade the streets of downtown incorporating the
theme of the event which takes place in September. Participants are given free entry into the Grape Festival the
day of the parade, ribbons, goodie bags, snacks and the chance to win a trophy for win, place or show in vari-
ous categories.
New Developments and Future Plans for Grape Festival Youth Parade
- To increase participation in the parade, over 10,000 applications were distributed to the the elementary
schools, churches and community service groups.
- To reduce costs, the DLBP is actively obtaining donations.
- Has developed a sponsorship package and is securing financial
supporters increasing revenue to ensure the traditional event will
persist.
- Scheduling walking vendors selling kettle corn, cotton candy,
snow cones and more to create a more festive environment for the
spectators. MN
- Is partnering with the Grape Festival to cross promote our events
and to raise awareness of the event.
Downtown Trick -or -Treat and Fall Festival Overview
The merchants downtown invite the community to trick -or -treat at their establishments on the Saturday before
Halloween between 12 noon and 4 p.m. The Fall Festival has many family activities which include; live music,
a food court, pumpkin painting, petting zoo, face painting and costume contests.
New Developments and Future Plans for Downtown Trick -or -Treat and Fall Festival
- Contacting local talent agencies, colleges and performing arts
groups to find acts such as; stilt walking, unicycling and clowns to
create a more of a carnival experience.
- Working with a church group to help put on traditional carnival
games and contests.
- Contacting farmers to start a pumpkin contest; largest, strangest, etc.
Winterfest Overview
Downtown Lodi celebrates the holiday season throughout the month of December and decorates the streets with
lights, a 25' Christmas tree, holiday banners and fresh swags assembled by local boyscouts on the street poles.
On the first two Saturdays, a horse-drawn carriage offers rides for only $1 per person and trots along the streets
of downtown. The merchants downtown display their holiday spirit
and compete for the best decorated window and lighted storefront.
New Developments and Future Plans for Winterfest
- Scheduling Christmas carolers to stroll the streets adding holiday
ambiance.
- Encouraging merchants to host their holiday open houses on the
scheduled Saturdays.
- Exploring the possibility of having homemade holiday craft vendors.
Annual "Stuck In Lodi" Car Show
The American Steel Car Club in conjunction with the DLBP hosts the annual "Stuck in Lodi" Car Show down-
town in the month of August. Street rods and classic cars line the streets of downtown Lodi accompanied by a
poker walk, live music, raffles, and awards.
Music in the Street
MMEUCU
Downtown's newest event presented by Temple Baptist Church hosts a free concert on the Elm Street Starburst.
The concert geared to the younger crowd on a Saturday night, provides a safe and entertaining evening.
MISSION STATEMENT
The Downtown Lodi Business Partnership, comprised of business owners,
professionals and merchants, is a non-profit association developed to encourage
growth and prosperity in the Downtown Community of Lodi, and to maintain
its economic health on an on-going basis.
This will be accomplished by:
• Encouraging development of new businesses, while retaining and
revitalizing existing businesses
Promoting retail activity by creating and maintaining a quality
environment through coordinated advertising and downtown events
• Serving as an advocate for downtown businesses in dealing with local
government, maintenance projects, the media and general public
4 West Pine Street, Lodi, Ca 95240 ID
209.369.8052 phone 209.369.8053 fax
www.downtownlodi.com
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4 Wqf',. ine Street, Lodi, Ca 95240 2
9.8052 . www. downtownlodi, corn
ADVERTISING & PRINT
FACILITIES
RESIDENTIAL BUILDINGS
6West Design
Merlot Banquet Hall
Lodi Hotel
Abrahamson Printing
Ogren'sAuctions
Travelers Hotel
Cook's Printing
FINANCE& INSURANCE
Quilters Friend
Lodi News Sentinel Inc
Alliant Insurance Svcs
RESTAURANTS
The Record
& Gaddy -Ward
® Angelo's Mexican Food
Haro & Haro Enterprises Inc
Allstate Insurance
Cold Stone Creamery
%NCES
Henderson Brothers ;o Inc
Check'N Go
Cinch's Bookkeeping&Tax Service
Dancing FoxWinery & Bakery
DeVinci's Delicatessen& Catering
® Reo'sADoliance Center
Edward DJones& Co
ElPajaro Restaurant
RydelVacuums
Fireside Thrift
® HoneyTreatYogurt Shoppe
LIBRARY
Lodi Public Library
GeorgiaA MartinAccounting Office — KfngTsin Restaurant
RT & 11- lY
H & R Block Company
La Fuente Restaurant
Ii Jayne's Phc
® JacksonHewittTax Service
Lodi BeerCompany
Ken S Studio
® Kneeland Insurance
Lodi Deli
Knowlton Gallery
® L& MTax Service
® Lodi Feed& Fuel
The Artist Edge FNil ill
Linda's Tax Service
LongJohnSilver's SeafoodShoppe
The Family Gallery
Lodi 1 st Insurance Agency
LosGallosTaqueria
Marla Parsons -Insurance Services
Lyon's Restaurant
AUTOMOTIVE
Miladinovich Insurance Services
® Mazatlan Cafe
® Auto & Exhaust Pros
Providence Professional Services
Mc Donald's Hamburgers
® Ehlers Auto Service
S.Walker and Associates, Inc.
Moo Moo's Burger Barn
Family Motors
Teresa E Culbertson, CPA
® Pizza Hut
Giant DiscountTire
Tim Bertsch Insurance Planning
Rosewood Bar& Grill
NapaAuto Supply
UBS Financial Services
® Saigon Grill
® PineAuto Supply
® School Street Bistro
Quality Sound Warehouse
FUNERALSERACES
Scooters Califomia Grill
CarAudio
Donahue Funeral Home
Bistro
® Tune Up Shop & Service Corp
Rocha's Mortuary
Sinaloa ian
a Cafe
I kI II & CREDIT UNIONS
FURNITURE
Starbucks Coffee Co
The Candy Box
Bank ofAmerica
Classic Living
® Tillie's Coffee,Tea, Etc.
Bank of Stockton
Daniger Fumiture
1Wi it
® Minerva's Furniture
SECURITY&STORAGE
® Eagle Credit Union
® New&Again Consignment
Downtown Mini Storage
Farmers & I Bank
Furniture Gallery
Inc.
C u FederalBank
Thornton House Furniture
Paul's *_ L
Paul's Safe Lock& Key
Wells Fargo Bank
w ool& Elm Mini Storage
BEAUTY & BARBERS
HEALTH&WELLNESS
Beneficial Massage
Security Lock& Key Service
® Ciao Bella Salon & Day Spa
Ehlers Health Supply
SPECIALTY HOME
® Clay's Barber Shop
just Feet
Illuminate and The Paper Plum
Color Nails
McKellars Taekwondo
Avignon of of France
_ Avignon
Cutting Edge
Shens Sonshine Nutrition Center
® BarklDevin y's Garden& Outdoor
Exhale Salon and Spa
Devine H Garden
Galleria Nails
HOME IMPROVEMENT
d FineTeand
Fine Things
Holly's HairAnd Nails
Acme Sav& Industrial Supplier
Lodi C ok
Lodi Cooks
jeweii s i=rind, Body & Bath
Big Foot Carpet& FloorCovering
Mon Petit Chic
Lodi Barber Shop
Lodi Color Center
The House Of Clocks
Renaissance Nail & Beauty Salon
LodiTileWorks
Royal Day Spa
Raphael Hardwood Flooring
SPECIALTY OTHER
Salon 101
Stone Lit Box
BayouArt& Ephemera
Salon Doux
ValleyWindow Coverings
� Beauty of the Beast PetGroomiup
The hal Clinic
Fashion Safari
Visible Changes
JEWELERS
HardLuckTattoo
BOOKSTORES
® The Comic rp
The Launchpad
® Tom's Used Books & Stuff
® Vine & Branches Christian
Bookstore
BLISINE.SSJ?ETAIL
Bfts'N' Bytes
Cartridge World
- Frank's Business Machines
& Computers
Office Staples
Real Gizmos
CLOTHING
A Little Extra
_ Burton's Shoes
Christensen's Fashions
City Gfrl
Elegant Illusions
Ella J
Joe Hassan Clothing
&WesternWear
Pret
Something Special
The Clothes Closet
The Elizabeth of California
ruxedos ^% wui
WillowTree
Zoop-A-Loop
CLOTHING SERVICES
_ Guild Cleaners, Inc.
Judy's Alterations
Patricia's
COCKTAIL LOUNGES
F Club ii
Garrys Lounge
— Jack's Bads
Moto s
_ 011ie'sTavern
Rainbow Club
Stogies Cigar Lounge
_ Stooges
ENTERTA LAMENT
Lodi Stadium 12Theater
World of Wonders Science
Museum
® DanzJewelers
®ffron
Inman's Jewelry
House
JohnBorelli Jewelers
lkingA
Hu'sSwee Treasures
Jandd
® Synowicki's Jewel Box
SpetTreasures
� Landd SpecialTs
Ogren'sAuctions
LEGAL SERv10ES
PDCThe Boutique
Adams, Edwards &Welch
Quilters Friend
Ann Cemey, Attorney
BasilTravis- Patent Attorney
RailroadJunction
Rocky MountainChoodate Factory
Ebitu Law Group
Secondhand Rose
Hardwick & Goss, Attomeys at taw
Taste of Heaven
Haro & Haro Enterprises Inc
The Knitting Room
Kurt HenrySlebert Law Offiices
The Mud Mill
Ronald Beckman -AttomevAt Law
Rosa Law Offices
SPORTS& FITNESS
Steven J Cottrell -Law Offices
4 Seasais Sports
Lodi Sporting Goods
LIBRARY
Lodi Public Library
SierraAdventure Outfitters
TRAVEL
MARKETS& LIOUOR STORES _ L& 1 -Travel
Longs Drugs
Pak -h diaSpioes WINE TASTING ROOMS
Payless Markets And Liquor
® Tokay Liquors � Benson Ferry Vineyards/Lodi Wine Cellars
Cellardoor
® Dancing Fox Winery& Bakery
GrandsAmis Winery
PROFESSIONALS
AspireAdvisor, Services
DR Duke&Associates Inc
Del la monica SnyderArch itects
Discovery Bay Dental Lab
Fluetsch& Fluetsch
G G Hust & Sons Inc
Graffigna Fruit Company
H R I Property Management
® HilscherAppraisals
JFH Design Group
Kirsten Company LLC
Marcus Deposition Reporting
Monte K Seibel - Land Surveyor
® Ra ige &Associates
Redline Project Development
Shoup Land Surveying
Silver Bullet Enterprises
Tokay Medical Billing Inc.
REALTY
Baker Pearson Property
Management
Hesseltine Realty
Lodi Property Management
Schaffer& Company Realtors
Tokay Development
CHURCHES& SCHOOLS
StAnne's School
StAnne's Church
United Methodist Church& Preschool
CITY& GOVERNMENT
Downtown Lodi Business Partnership
Lodi Chamberof Commerce
Lodi Conference&Visitors Bureau
Departmentof Agriculture
Lodi City Hall
Lodi Fire Dept
Lodi Finance Dept
Lodi Police Dept
Lodi Public Library
Post Office
UTILITIES
Pacific Bell
Pacific Gas & Electric
JZ)HD UO 401 aK
4 West Pine Street
Lodi, California 95240
Work 209.369.8052 Fax 209.369.8053
www.downtowniodi.com
DOWNTOWN LODI
YOUR PERSONAL GUIDE TO ALL THAT DOWNTOWN HAS TO OFFER
M .111'N"I"N•.4
At RV WE
10
A
ABkAHAmsan
ic:,,kIn77AV4y
15 West Pine Street
Lodi, California95240
209-369-4391
fax 209-369-4394
apcorp@inreach.com
ASSESSMENT OF THE DOWNTOWN LODI BUSINESS PARTNERS (,DLBP)
The Mission Statement of the DLBP is to:
Encourage the development of new businesses, while retaining and revitalizing existing
businesses
• Promote retail activity by creating and maintaining a quality environment through co-operative
advertising and special events in the downtown area
• Serve as an advocate for downtown businesses in dealing with local government, maintenance
projects, the media and general public
E with the Mission Statement of tt DI
Abrahamson Printing has been located in downtown Lodi since 1929, 80 years of service to Lodi
and surrounding areas this October. Since the purchase of Abrahamson Printing in 2006, the
DLBP has only contacted our business twice.
• Abrahamson Printing is not a retail store. We are a manufacturer of a custom product. There
has been no co-operative advertisement or special event through the DLBP that our business has
benefited from.
' Through the DLBP 2009 Downtown Lodi Live Section of the Lodi News Sentinel, Abrahamson
Printing did promote our celebration of 80 years.
General Observations
• Originally when the DLBP was in its planning stages, Abrahamson Printing was told we would be
exempt from mandatory payment because we were manufacturing a custom product. The city
needs to be made aware of the discrepancies made to Abrahamson Printing before the DLBP was
in effect. Because of this,Abrahamson Printing, with no prior notice, was mailed a mandatory
bill. After much debate and argument Abrahamson Printing was told we had to pay regardless or
be subject to fines on top of the payment due. This is where the anger, resentment and lack of
support started on behalf of Abrahamson Printing.
• Abrahamson Printing does not have a store front nor do we have a window. We struggle with the
fact that many people do not know where we are located though we've been in our current
location since 1947 and have been in downtown Lodi since opening our doors in 1929.
• I do not agree that basement/underground businesses and a second story business with low
visibility should have to pay the same amount as a store front with a window and high visibility.
We are being held accountable for a mandatory payment when we do not have control of our low
visible business location!
Personally, I am sick and tired of all the negative talk among the downtown businesses regarding the
DLBP. It is draining and exhausting even more so, when those businesses who are complaining do not
get involved or state how they feel when asked. I attended three board meetings (February, March and
April) in the hopes to have my eyes opened to what the DLBP is all about instead of listening to the
negativity of my DLBP business neighbors.
After attending my first meeting, I went to the DLBP website and was extremely disappointed. The
monthly meeting for February was posted for School Street Bistro and it had been changed to the DLBP.
This is a violation of the Brown Act. It was not posted 72 hours before the meeting.
Other inaccurate information on the website were the Events and Marketing Meetings met at 10 am on
Tuesdays when it should have stated 9:30 am on Mondays. No minutes were reported from July of
2007 to February of 2009 and July and August of 2009 is currently not posted as of August 31. Also
the Board of Directors was not the correct board members. Currently these issues have been resolved.
However, these should never have been issues to begin with.
At the March 9t' Board Meeting the financial reports were not prepared or available to the board. Is this
a violation of the Brown Act?
I can honestly say that after attending three meetings that my mind has not changed. On several
occasions I had questions and suggestions and was made to feel belittled and unimportant by two of the
board members.
My greatest disappointmentwas when Jamie Watts promoted and spoke to the Lodi Kiwanis Club in
March. Not one member of the board took time to encourage, represent or show support to Mrs. Watts
in her presentation. I was the only `downtown'business there. To further my frustration, the attached
DLBP brochure was given to every Kiwanis member. During Mrs. Watts's presentation she promoted
how the DLBP works with the downtown businesses. Three Kiwanis members came tome after her
presentation and stated they were impressed with the great printing j ob. Sadly, I had to tell these people
that not only did I not print the job; Abrahamson Printing was never even offered the opportunity to
quote the j ob.
In closing, as an 80 year old business that has been in the downtown area for that entire time, the
DLBP has not contributed, helped or shown an interested effort in my business. Should the DLBP
close, I know the Lodi Chamber of Commerce would gladly promote, coordmate and continue servicing
the downtown events currently being done by the DLBP. Many downtown businesses feel that between
the DLBP and Lodi Chamber of Commerce it is double dipping from their pockets.
Respectfully submitted,
pv�� nuxx�
John A. Atwood, Abrahamson Printing, Owner
June Atwood Aaker, Abrahamson Printing, Typesetting and Sales
Please immediately confirm receipt
of this fax by calling 333-6702
CITY OF LODI
P.O. BOX 3006
LODI, CALIFORNIA 9524 1-1 9 10
ADVERTISING INSTRUCTIONS
SUBJECT: PUBLIC HEARING TO CONSIDER LEVY OF ANNUAL
ASSESSMENT FOR DOWNTOWN LODI BUSINESS
IMPROVEMENTAREA NO. 1
PUBLISH DATE: SATURDAY, AUGUST 22,2009
TEAR SHEETS WANTED: One (1) please
SEND AFFIDAVIT AND BILL TO:
DATED: THURSDAY, AUGUST 20,2009
ORDERED BY: RANDI JOHL
CITY CLERK
NIFER ROBISON, CMC
ASSISTANT CITY CLERK
RANDI JOHL, CITY CLERK
City of Lodi
P.O. Box 3006
Lodi, CA 95241-1910
MARIA BECERW
ADMINISTRATIVE CLERK
Faxed to the Sentinel at 369-1084 at (time) on (date) (pages)
AS Phoned to confirm receipt of all pages at (time) _CF, �MB JMP (initials)
formAadvins.doc
DECLARATION OF POSTING
PUBLIC HEARING TO CONSIDER LEVY OF ANNUAL ASSESSMENT FOR
DOWNTOWN LODI BUSINESS IMPROVEMENTAREA NO. 1
On Friday, August 21, 2009, in the City of Lodi, San Joaquin County, California, a copy
of a Notice of Public Hearing to consider levy of annual assessment for Downtown Lodi
Business ImprovementArea No. 1 (attached hereto, marked Exhibit "A") was posted at
the following four locations:
Lodi Public Library
Lodi City Clerk's Office
Lodi City Hall Lobby
Lodi Carnegie Forum
I declare under penalty cf perjurythat the foregoing is true and correct.
Executed on August 21, 2009, at Lodi, California.
dpNNIFER U. ROBISON, CMC
YA%ISTANT'C ITY CLERK
N:\Administration\CLERK\Forms\DECPOST LDOC
ORDERED BY:
RANDIJOHL
CITY CLERK
MARIA BECERRA
ADMINISTRATIVE CLERK
NOTICE OF PUBLIC HEARING
RESOLUTION NO. 2009-117
A RESOLUTION OF INTENTIONTO LEVY ANNUAL ASSESSMENT FOR
DOWNTOWN LODI BUSINESS IMPROVEMENTAREA NO. 1, ESTABLISHING
PUBLIC HEARING DATE, AND APPROVING ANNUAL REPORT
WHEREAS, Downtown Lodi Business ImprovementArea No. Iwas established December
17, 1997, by City Council adoption of ordinance 1654; and
WHEREAS, the annual report as required by Streets and Highways Code §536533 has
been submitted to the Council by the Board of Directors of said i m provement area.
NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine,
and finds as follows:
1. Approves the Annual Report as submitted, said report being on file with the City Clerk.
2. Establishes September 2, 2009, in the City Council Chambers, Carnegie Forum,
305 West Pine Street, Lodi, California, at 7:00 p.m., or soon thereafter as possible, as the
date, place, and time to hold the public hearing required by Streets and Highways Code
§36534.
3. It is the intention of the City Council to levy and collect assessments within the parking and
business improvement area for calendar year 2010 (the Area's fiscal year).
4. The boundaries of the entire area to be included in the Area and the boundaries of each
separate benefit zone within the area set forth in a Map, Exhibit D, incorporated herein by
reference. A true and correct copy of the map is on file with the City Clerk of the City of Lodi.
5. The types of improvements and activities proposed to be funded by the levy of assessments
on businesses in the Area include marketing and promotional efforts; event coordination;
and other activities with the goal to promote retail activities. A detailed description of
activities is include in the Annual Report, Exhibit A, and incorporated by reference.
6. At the time of the public hearing, written and oral protests may be made. The form and
manner of protests shall comply with Streets and Highways Code § 36524 and 36525.
Date: August 19,2009
----------------------------------------------------------------------------
----------------------------------------------------------------------------
hereby certify that Resolution No. 2009-117 was passed and adopted by the Lodi City
Council in a regular meeting held August 19,2009, by the following vote:
'AYES:
NOES:
ABSENT:
ABSTAIN:
COUNCIL MEMBERS— Hitchcock, Johnson, Katzakian, Mounce, and
Mayor Hansen
COUNCIL MEMBERS— None
COUNCIL MEMBERS — None
COUNCIL MEMBERS— None
2009-117
CITY COUNCIL
LARRYD. HANSEN, Mayor
PHIL KATZAKIAN,
Mayor Pro Tempore
SUSAN HITCHCOCK
BOB JOHNSON
JOANNE MOUNCE
CITY OF LODI
CITY HALL, 221 WEST PINE STREET
P.O. BOX 3006
LODI, CALIFORNIA 95241-1910
(209) 333-6702 / FAX (209) 333-6807
www.lodi.gov citycl.erk aalodi.gov
September 3,2009
Jamie Watts
Executive Director
Downtown Lodi Business Partnership
P.O. Box 1565
Lodi, CA 95241-1565
BLAIR KING, City Manager
RANDI JOHL, City Clerk
D. STEPHEN SCHWABAUER
City Attorne
RE: RESOLUTION CONFIRMING THE 2010 ANNUAL REPORT FOR THE
DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1 AND LEVY
OF ASSESSMENT
The Lodi City Council, at its meeting cf September 2, 2009, adopted the enclosed
resolution confirming the 2010 Annual Report for the Downtown Lodi Business
Improvement Area No. 1 and levy of assessment.
Should you have any questions, pleasefeel free to contact the City Clerk's Office.
Sincerely,
�X(ICiI$�O
�'nnnift�Robison
Assistant City Clerk
JMR
Enclosure
f0l10wup/1Transmi ttal.doc