HomeMy WebLinkAboutAgenda Report - August 19, 2009 K-03AGENDA ITEM K 3
CITY OF LODI
COUNCIL COMMUNICATION
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AGENDA TITLE: Receive Report and Endorse a Proposed "Downtown Summit"
MEETING DATE: August 19,2009
PREPARED BY: City Manager
RECOMMENDED ACTION: Receive report and endorse holding a one -day (five-hour)
Downtown Summit to gather and rally Downtown property owners
and merchants to review the progress of Downtown revitalization, assess current conditions, and look
towards the future.
BACKGROUND INFORMATION: A little over a decade has passed since the City Council completed
a series of capital improvements to revitalize the downtown core of
Lodi. The effort to revitalize Downtown was guided in part by a
series of documents including the 1994 Central City Revitalization Program prepared by Freedman, Tung
& Bottomley; the 1997 Downtown Development Standards & Guidelines; and the Market Opportunities
and Strategies for the Enhancement of Lodi's Downtown and Industrial Base prepared by Gruen Gruen &
Associates.
The specific physical improvements included street reconstruction, new sidewalks, street lights, benches,
kiosks, flower pots, trash receptacles, irrigation system, gateways, and landscaping. In general terms,
approximately $10 million was invested in Downtown.
Downtown remains a high priority for Lodi, and after a decade of the Downtown revitalization efforts, it is
proposed that the downtown property owners, merchants, and stakeholders be brought together to
review the progress, assess current conditions, and look to the future. Such an event is proposed as a
Downtown Summit.
It is proposed that the event be a one -day (five-hour) event at Hutchins Street Square. We anticipate that
Michael Freedman, the author and facilitator of the Central City Revitalization Program, be invited to
critique the implementation and offer his thoughts on the future of the downtown.
To accommodate Mr. Freedman's schedule, the event is proposed to be held in the morning of Friday,
October 16t". Invitations will be extended to merchants, property owners, Planning Commissioners,
Downtown Lodi Business Partnership, Chamber of Commerce, and the Winegrape Commission.
The summit would be preceded by a Survey of businesses, property owners, and visitors to Downtown.
APPROVED:-- ---I
Blair n ity Manager
The event itself will consist of speakers, presentation, and breakout sessions. The desired outcome of
the summit is the development of further goals and tasks for the continuation of the revitalization of
Downtown. There is also value in conducting the event itself. It is expected that the event will be
covered by media and will serve as justification to focus attention on Downtown.
It is assumed the event will cost up to $10,000 and sponsors will help underwritethe cost. The amount of
sponsorship will help to determine the event's size and scale.
FISCAL IMPACT: It is hoped that the event costs will be underwritten with donations. A rough event
budget is estimated at $7,000. City costs may be incurred for miscellaneous expenses. Downtown
represents a significant investment and provides the City with a focus and an image.
7
Blair King
City Manager
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