HomeMy WebLinkAboutAgenda Report - May 7, 2008 E-10AGENDA ITEM E-10
CITY OF LODI
COUNCIL COMMUNICATION
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AGENDA TITLE: Approve Lod i-WoodbridgeWinegrape Commission Informational Signage
MEETING DATE: May 7,2008
PREPARED BY: Public Works Director
RECOMMENDED ACTION: Approve the installation of winery signs by the Lodi -Woodbridge
Winegrape Commission in Downtown on City property.
BACKGROUND INFORMATION: Lod i -Wood bridge Wi neg rape Commission Executive Director
Mark Chandler and Charlene Lange of the LangeTwins Winery and
Vineyards contacted the City requesting permission to install
multi-directionalwinery signs. The Winegrape Commission intends
to furnish and install the winery signs and posts. The signs are similar to the directional winery guide
signs currently located throughout the county. However, these signs provide names of local wineries,
along with wine trail handouts. As shown in the attached exhibit, the "Lodi Wine Country" sign is the
top -mounted sign, with several local wineries listed below.
The Winegrape Commission has proposed two Downtown sign locations providing the most visibility for
pedestrian and vehicular traffic. One sign location is across from the theater at the southwest corner of
Elm Street and School Street, and the other location is adjacent to the Transit Station. Both sign post
locations are on City property.
The Winegrape Commission has contacted the Downtown Lodi Business Partnership, Chamber of
Commerce, and Cellar DoorWinery requesting their input on the informational signs. All three
organizations concur with the proposed signage. The Community Development Department has
determined the proposed signs meet the Downtown Development Standards and Guidelines adopted by
City Council in 1997. Upon City Council approval, the City will issue the Winegrape Commission an
encroachment permit to install the signs, and they intend to install them the week prior to the Zinfest Wine
Festival (May 16-18,2008). The Winegrape Commission will also maintain and replace signs as needed.
FISCAL IMPACT: Not applicable.
FUNDING AVAILABLE: Not applicable.
F Wally RaMadin
PublicWorks Director
Prepared by Paula J. Fernandez. Senior Traffic Engineer
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Attachment
cc: George Bradley, Streets and Drainage Manager
Paula Fernandez, SeniorTraffic Engineer
Mark Chandler, Lodi-WoodbridgeWinegrape Commission
Chariene Lange, LangeTwins Winery and Vineyards
Jamie Watts, Downtown Lodi Business Partnership
Cellar Door
APPROVED:
Bla , City Manager
K:\WP\TRAFF1C\Ccwinegrape.doc
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