HomeMy WebLinkAboutAgenda Report - May 17, 2006 D-03cAGENDA ITEM tlol&
CITY OF LODI
IV COUNCIL COMMUNICATION
1M
AGENDA TITLE: Presentation Regarding Shop Lodi Campaign
MEETtI[IIG DATE: May 17, 2006
PREPPED BY: Management Analyst, City Manager's Office
RECO10ME ACTION: None required
BACKWOUND INFORMAINON: Pat Patrick, Executive Director of the Lodi District Chamber of
Commerce will make a presentation regarding the Shop Lodi
Campaign.
V ,t,
gnet Hamilton �rL
nagement Analyst
APPROVED: _
Blair King, City Manager ��
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SHOP LODI Concept Media Plan &Timeline Ideas
X X X X Editorial & Letters to Editor on Key Campaign Points
Full Page Newspaper Ads
One month of bill boards (on-going ask for space available)
anWindow Stickers, Drop-in Logo artwork for retailer / merchant ads ... On-going llama
■ ■ ■ ■ 1/4 Page Display Ads, (sem on-org)1IMMON■00,�
- Payroll Inserts & Possible City Utility Insert
Begln
Campaign
Determine Time
For Promotion
Year
Encs