HomeMy WebLinkAboutAgenda Report - May 4, 2005 E-14AGENDA ITEM E.14
CITY OF LODI
COUNCIL COMMUNICATION
TM
AGENDA TITLE: Authorize City Manager to Execute a Contract Transferring Responsibility 1br
the Viacom Outdoor lease agreement from the City of Lodi to the Lodi -
Woodbridge Winegrape Commission
MEETING DATE: May 2, 2005
PREPARED BY: Management Analyst
RECOMMENDED ACTION: That the City Council authorize the City Manager to execute a
contract transferring responsibility for the Viacom Outdoor (highway
billboards) lease agreement from the City of Lodi to the Lodi -
Woodbridge Winegrape Commission.
BACKGROUND INFORMATION: For over 30 years, the City has leased billboard space on Highway 99
for the purpose of welcoming guests and inviting them to visit our community. Due to the current fiscal
challenges, the City Manager has offered to the Downtown Lodi Business Partnership, the Lodi District
Chamber of Commerce, the Lodi Conference and Visitors Bureau, and the Lodi -Woodbridge Winegrape
Commission, the opportunity to assume responsibility for the lease of these billboards.
The Lodi -Woodbridge Winegrape Commission has provided the artwork and copy for the billboards for several
years and has agreed to take over the current lease. We have asked for confirmation from Viacom that the
City of Lodi's lease would be assigned to Lodi–Woodbridge Winegrape Commission. It is in Lodi's best
interest to ensure that our joint efforts to promote tourism continue.
We request that responsibility for the lease on billboards at locations 004540, 007077, and 040410 be
transferred from the City of Lodi to the Lodi -Woodbridge Winegrape Commission. The sign at location 004540
on Highway 12 east of Lodi leases for $190 per month. This cost, however, is reimbursed in full by the Lodi -
Woodbridge Winegrape Commission. The signs at the other two locations on Highway 99 lease for $1255
monthly each. The transfer would save the City's General Fund over $30,000.
Copies of the 2003 lease agreement are attached for your reference.
FISCAL IMPACT: Savings of $30,840
J et L. Hamilton
Management Analyst
V
Attachments
cc: Mark Chandler, Lodi Woodbridge Winegrape Commission
Josh Abdon, Viacom Outdoor
APPROVED: /1ZD10-1
Blair Kin ity Manager
VIACOM FILE COPY
REXEW % _. cm
BULLETIN AGREEMENT
m rw w9.ewFp.eFN
XBX m.n.~exn�.mm �^exe m n..MB.F.n BXr n
(LODI) NIS HWM 12, 29 MILUE
EIO LODI CITY LIMIT:
FACING EAST
(NOT ILLUMINATED)
AOVERTI6ER GIIT wr LUIJI
PEnS xFF00* TOTPMOUNT: 672000
TOTAL
MET NT: $672000
Edenson teGWim NET MOUNT PER Iii : A
$pMal NBbuc11M8 6PACEONLY
lfinOnf
meeln. «�P owm.� m�..X��p <mnp�or�mceFn�m.o-a emee.i P� wne.10
Tp om rm«.,wwna an enol
RoaVmvNLOMe pem
Ug" PW
on vIMA0'
eMu OO enffM lbnpn`m% 00 tlw N=o 1�ttJ pnl[E�rbmn nWnnanc
Ir
PPon00Vlrls nfn
NiaMr.VIPCOMwIII prwW Wbq�+e pnobs NcreNvx necWon Failunb[mvlEe FUN
NdaENI uMEW FExEI+EUmE0.,`N.cCM 1Mw OEcuRETxENU COXTxnC+auAXnE
PPvmEXFM_ li"W TOnz MMVM.rtVNOw101ncOMFY ORR MYMnRRPtOTK
0" TRE TOR "ERE LTMEC B81BECiroixERRNSCIXRUNEOOX TxIeP OWi LLIwuETxENBE �Nt)NNAL
ET Tin"
MNNTmDW4R
VMEOF
TUR V AN T RcoXSIOxWcREne xax eE TM pLLEIw PGUFFEUEXi�POOInOILfLTWOMhPNB OcaxOm0lY�eemOd�
En
MxFVH Off 15 �Uo IEW OFnus PXOEE 0 ;CEO XFI�CEmt REFREBEertnFMIFL087M RO niFMD BV POVFnneEwAGEXC'/1.
A F AW OU
ctl TMinn RPWO FEN E BT AWEROMmIaOEXCY.
ITMVIACOM SeIee AE. JOSH ABDON Mme CRY OF LODI —
VMCOMServiv AE. BY X
Ai
MAI AGER n�
WCt VBteW[tL ET 2003
OMe�i A.cki 321W.PINE STREET
VIACOM OlR000R LORI, CA 05240
sli AOONs T22 NOM Carim PAOnMFOX 209-33388]1202&S9GBJ7
Stockton CA 95203 M,,UWPM CITY OF LODI �e
Wiling AcRmxO 2050 West Fremont SOW By
oPertml Fmesmly sROORmn CA 95203 ANJmss
ApgtivPErds mTann Y101 f//SFr
,.
VIACOM FILE corn
BULLETIN AGREEMENT ewn
CITY OF LODI NAMENTISErWRON mn.mMa
�acow rrtnm
_ sae PNtla THIRTYSI%(35)
whpn.X., m.ne,neyrmnnu,>..mwe.wramn APRIL12003
'Prupren WlWPrmIMW6nuaNp
ntlnl NappXYCepgoMwM1m Nt WlwmtlnmbrmtlrtlnpndmnmlpMM
HER
SACRAMENTO 40070 UGUMs 1� 31.2 c12%40 lFTYR 51235oxu
(LODI) VVISOR 50' NO PE LTIER RD 2ND YR$1,265
FACING NORTH WD YR$1285
(ILLUMINATED)
ADVERTISER CITY OF LODI
TOTAL
OTM-NEGROSS AMOUNT: $9542000
Eq¢Ilacn leMmllon S35OFAPPLIES TOTUNTM MONTH: ",420.00OVE
ONE p[n eaIMRE Eam NET AMOUNT PER MONTH: $EE AROVE
SPa<Jel lnNru[Ilms SPACE ONLY.a
Mµenry U,plrol PrWUCkn N ma rel b IN, OOUI W VIACW. m, nmbn9 SHIN Mor W ON wtimNW Um mem Pe
PrMu<ambrnWllMlm eraYOPwply+bnbrreaeE imhAeEmxMlnhn varNnP EryaNraegld HOUND tl.YNFilm NOM �W�oI
®VIPCOM Mwbe mrpreuYM aMrl E¢1e. VIPCW null MMItleEbavymslbr W WII mMe<rM pa1W tvs IIPNeI or ro
mm
Wos una Oro Moon pwmv mm"N VIPCONwpl pre.Nv uplo Pr®pMrmN<ree6nere<ulm. Fe11we1a pn.YeauYr
IN 7HEYUthall TOmpve VMCCMY MeOV WOFAMOUNTS DUE .
acrtGiTOTEMi1MxxVNENS MAY LLCFVNCDISCUSS
THE ruucPO AMLPPcxCEVAEORTELYIEWEANDPAYARE
M
snr[ NL FF:EVimPMRSERICi1NL
SIGNATUI AWHICYAND THE mestam SIGNING ON WEI OFF)WOUNCY REPRESENT ANDWARRANT THAT THEY AM
I TO
Eo`reEI TIN.rcurr EE,s"n'E.mampg::.e°�wMou�mcwENo`rYroR:a'-�ma"`a'�n a
mrmapm,..¢iLLBaru:°".EiM�:aeO.wERpw°ev`reu��:. sU'...I Ia loa,M� rRE¢EI. wd�=
VIACOMOIGSAE. JOSHABDON Name CITY OF LODI
VIACPNS¢Mm A.E. BY % e,
ApplwWpv� G MANAGER
yyp.! cam Xaxeh 17, 3003
Oara ? AWreSs 221 W.PINE STREET
VIACOM OUTDOOR LODI CA95240
snllgrMAWrea 722 NarRr Cadtan PAoneffam 209-333E001I2093 -EGB7
StocMon CA 95203 Ammtkar CIN OF LODI �p ,�
when AWRY 2050 West FrBmOnl Street BY Y' <�.M—�C� ��`•�'+^i'r�a
904HENEW F.4GGN3 SIOCMon. CA 95203 AWRY $ m^• City CleiE
Appro PA81b NIR
EIVIACOM FILE COPY
E
BULLETIN AGREEMENT a a.wm
CITY OF LODI CADKEWTIGER°m.p �nma.0
oal'�u cMlro�He CHN inv.6.mmmnecatrallix
MMdw WwIYReNpxsMnmr
THIRTY-SIX (361
m.m.emeN+mn+'rm Namind+eNvm APRIL 1. 2003
Rmpmm WlWpaaMx MSMMMdaYOflp ap�mArmN
sN1
ve
Wmwmwwprm
SACRAMENTO
14040410
42.1
12 ,V)
1STYR $1,235
(LODI)
ESHWY99, 5MILESIO
2ND YR $1,265
ARMSTRONG RD., LODI
3RD YR $1285
FACING SOUTH
(ILLUMINATED)
AOYERTIIER CITY OF LODI
TOTAL GR0.99 GMOBNT: $45425 Do
Epantion leCfiullon f35 (IFAPPLIEb) TOTALNETAMWNT: $4542000
ac SPACE ONLV
P,H.nH Erooi NET AMOUNT PER MONTH: SEE ABOVE
Spe[Is11::aM1uns
nNer pAe nm:.Ianmm.oMY.e e.'"n Prm num.ree nenVreuwll �eaulne°wiwronllnn�mNre eenn Nim Frm.ma
PrNu[den NlnpvNNonar�5a P++IwNOn brapMnel lnnalltllm WNIn lm wwXbq Ary NrsNpta PrWUWm.
IfpmdUi
al
f wilereme
If
ffiell ON 10
aplrywaR. F
One Mebnnp M�mpnMeryle PLMIMI prantleaupmNme pnobaNUMrvarva oxcNlm��ma
elEe
FIRM RAN mdmm" VIMOMY Mama nmewiver value pICARR
AT THE EVOT OF DEFAUI IN THE PAVUENT OF ROUNTS DUE R.
COU My
EI!lCTRINENmMwwWKCFVMtO WmTHE CALL :I LxsciBALANCE
HEREOF INCORPORATED HEREIN V THE REFERENCE FAI GRAFAI THAI NUM THE WAREA FORCE AND Tyrn ORIGINAL
RONATURI
pf DFUL�AGREE E imsmricNALTEP SAND �mmONE-MAI6ma
MICH si LOI rm RECEp WA RTxa yr.
VWCOM SENE AE mm m ay JOSH ABDON Name CITY OF LODI
NACOM SAMea A.E. By X
ApROYm ? MFN4A
EQ, Dam Rimm v, 2003
Osm Ammer 221 W. PINE STREET
VW.COM OUTDOOR LORI CA 95240
snlplary Amrem 722 North Carlton pamnei 209�333fiB011309-3336807
Stockton CA 95203 Aa ermar CITY OF LODI
Melllnp Ammer 2050 Wast Fremont SNBai By [Bee
maeEsrrzi Fa, SWCMCn CA 952M AmMv SAME HS �1B csp c .aL
xema
Approi Day Mm
Janet L. Hamilton
From:
Mark Chandler [mark@lodiwine.com]
Sent:
Monday, April 25, 2005 12:01 PM
To:
Janet L. Hamilton
Subject:
RE: Viacom.doc
Dear Janet -
Thank you for this correspondence. Please inform the City Manager and the City Council
that the Lodi -Woodbridge Winegrape Commission is willing to pick up the lease on the
billboards on Highway 99 and 12. We already have a contract with Viacomm for a sign west
of Lodi on Highway 12 and we can simply add these signs to it.
While this is a substantial additional burden on the resources of the winegrape commission
(equal to about 10% of our marketing budget) we feel that it is vital to Lodi's tourism
promotion efforts to maintain this type of presence on the major highways throughout our
City. In addition we continue to subsidize expenses related to the Lodi Conference and
Visitor Bureau, even though we are not obligated to since their reorganization. With this
in mind, we hope that at some point in the future the City will be able to restore funding
for the signs.
If you need anything further from me or have any questions please feel free to call.
Thank you,
Mark Chandler
Executive Director
-----Original Message -----
From: Janet L. Hamilton [mailto:jhamilton@lodi.gov]
Sent: Monday, April 25, 2005 10:59 AM
To: mark@lodiwine.com
Subject: Viacom.doc
Mark,
Attached it the Council Communication with the information
listed on the contracts. Thanks, Janet <<Viacom.doc>>
1
There are no contract numbers