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HomeMy WebLinkAboutAgenda Report - September 15, 2004 E-14 PHAGENDA ITEM Ffto'144 klik CITY OF LODI COUNCIL COMMUNICATION TM AGENDA TITLE: Receive Downtown Lodi Business Partnership 2004/2005 Annual Report, Adopt Resolution of Intent to Levy Annual Assessment and Set Public Hearing for October 6, 2004. MEETING DATE: September 15, 2004 PREPARED BY: Management Analyst, City Manager's Office RECOMMENDED ACTION: Council action will be threefold. (1) To receive the downtown Lodi Business Partnership (DLBP) 2004/2005 Annual Report as submitted by the DLBP Board of Directors and in accordance with Section 11.0 of City Ordinance No. 1654, (2) To adopt a Resolution of Intention to levy an annual assessment for that fiscal year, (3) To set Public Hearing Date for October 6, 2004 confirming the Report and Intent to Levy Annual Assessment. BACKGROUND INFORMATION: As part of the annual budget process and pursuant to Section 11.0 of City Ordinance No. 1654, the DLBP membership Board is required to present an Annual Report for City Council's review and approval. This must be done prior to the beginning of a billing period. The purpose of this process is to comply with the Ordinance provision and those of the Streets and Highway Code regarding public notice and hearing, prior to establishing the benefit fees for the following billing period. Representatives of the DLBP will be present at the public hearing on October 6th, and will make a presentation regarding the attached report. The levy of the annual assessment will also be discussed at the October 6th meeting. FUNDING: None Required J es R. Krueger, Finance Director ,C 1/ J L. Hamilton a agement Analyst Attachments cc: Peter Westbrook, DLBP Board Chair APPROVED: Ja—nyf S. Ke er, Interim City Manager September 7, 2004 Ms. Janet Keeter, Interim City Manager City of Lodi Lodi, CA95241 Dear Janet: Subject: ANNUAL REPORT 2004/2005 Section 11.0 of the City Ordinance Number 1654, establishing the Downtown Lodi Business Improvement Area, requires that we submit to you in September of each year, our annual report and budget. In addition, the State of California Streets and Highways code, which is the enabling legislation, also specifies that certain additional information be provided. You will find all of the required information contained in our report. We have provided you with seven copies ----five for the City Council, one for the City Manager, and one for the City Clerk. Sincerely, Board of Directors Downtown Lodi Business Partnership 2004/2005 ANNUAL REPORT TO THE CITY OF LODI Items listed below refer to Section 36533(b) of the California Streets and Highway Code 1. No changes in boundaries of benefit zones within the area are proposed. 2. No physical improvements are planned. 3. Budget for the "Budget year July 12003 through June 2004 is enclosed. (Exhibit B) 4. A Benefit Fee Schedule and a Map of the Business Improvement Area are enclosed as Exhibits C & D respectively. There are no changes in the Benefit Fee Schedule. 5. The Budget details all sources of income and projected expenses. Exhibit A The Downtown Business Improvement District ---is Lodi's core shopping district. Like in any city, the Downtown business community is important to the City's overall health and vitality. Over the past 5 plus years it has become a source of great civic pride and accomplishment as Downtown Lodi is the model for redevelopment throughout the Central Valley and the State. The City and its business partner's, include the land owners, business owners, investors, merchants, and the Downtown Lodi Business Partnership --have turned things around. Even though we are succeeding..... we will always be a work in progress. Business areas that are not in a perpetual mode of change will die.... The DLBP intends to maintain the historical character of the Downtown, while evolving it into The Community Shopping and Dining Center of Lodi. The City basically owns the infrastructure of a large "Community Shopping Center," ---spread out over many blocks, instead of being concentrated in a grouping of buildings similar to the format of a privately owned shopping center. Along with the businesses and merchants ---being represented by the Downtown Lodi Business Partnership (DLBP)---we work with the City staff to manage the downtown. We establish and administer procedures for use of streets for various activities and events. The DLBP is your front line management for our Community Shopping Center working to enhance that infrastructure to be a destination place for all Lodian's and visitors alike. The DLBP has been in existence for over five years. We have created a stronger downtown with teamwork. Our very active board of directors is the main leadership element of the partnership and continues to work effectively to represent and unify the merchants. Along with the Executive Director and staff of the DLBP we have accomplished the following in the last year.... Continued the expansion of all events and projects including an expanded Farmers Market, Kiddie Parade, the larger than ever, Parade of Lights, See's Candy Project, Christmas promotions including a cooperative effort on a Santa project with the Fire Department, and a new Halloween kids parade. Adopted a new Banner program (a two year plan) that was implemented in June 2004 and to be funded solely by DLBP events, sponsorships, donations and other activities. Collaborated with the Lodi Chamber of Commerce to produce two very successful "School Street Wine Strolls. " Presented a new 4 day holiday event, Downtown Lodi Dickens Faire. Downtown Lodi Streets became a Victorian era holiday scene with street performers and merchants wearing authentic Victorian era attire along with horse drawn carriage rides and roasted chestnuts. • Brought the first ever ice rink to Lodi. Hundreds of young and young at heart flooded downtown for a chance to glide across the glimmering ice. • Our Parking Committee and staff continued to work with City staff on parking management. ' Set up an Economic Development Committee to coordinate and interface with the City's overall economic development program. Our Web site www.downtownlodi.com... now has a listing of property owners to aid potential businesses with the availability of lease space in the Downtown. ' The Web page for the DLBP also provides the individual Downtown Merchants the opportunity to have their own web page and contains a complete listing of all merchants in the Downtown Area. This service is monitored by the DLBP staff in cooperation with one of our key downtown merchants....Shared Network Services, who has provided this service at no charge to the DLBP. • Developed an area use policy for organizations that want to use the Community Shopping Center streets for events. ' Facilitated member concerns and been an advocate on behalf of our merchants. • Held the second annual ---Family Faith Festival ----which took place in August and drew over 12 thousand people to our Downtown. The event was open to ALL faiths. • Collaborated with the Lodi Visitors & Convention Bureau to make our members aware of this agencies fine work, and their role in supporting Downtown. Continued City funding will be crucial to the success of this organization ----and will be for some time to come. The Downtown that we have built together will continue to change and grow. We are now in the second phase of development and can look forward to continuing successes. Our success ----in, working together ----is just beginning. We thank the City Council and City Staff for all of the support that has been provided to the downtown and the DLBP. We would ask for your patience as we keep in mind the goal of the City and the DLBP is the same.....To have a profitable and thriving downtown. WE AGAIN THANK YOU---- FOR YOUR CONTINUED SUPPORT IN THIS PARTNERSHIP Marketing Plan For The Year 2004/2005 Purpose & Goals Our basic marketing plan is to use the many events listed above as the primary tool of showing off our beautiful Downtown area. We will continue to develop additional events with our ultimate goal of making Downtown Lodi the valleys Entertainment Mecca. The goal of the 2004/2005 marketing plan is multi faceted, it contains an integrated advertising plan, an outline of the various events, from the ongoing established events, to the potential new items, a proposed public relations program, and finally an internal component for marketing to our merchant constituents. The promotional plan is designed to send the message of Downtown Lodi to established customers in our immediate marketing area, do an outreach to secondary out laying market areas, and to visitors passing through our community. We will continue to use and promote 'Your Community Shopping Center", "Downtown Lodi, It's The Place To Be". Continue full program of member services in order to assist members with their business and allow them to take advantage of our combined resources. These programs consist of the newsletter, membership meetings, New business information packages, Parking management/committee, Marketing and promotions committee, Restaurant Committee, and an office staff to serve the membership and the public. We will also continue to serve as an advisory advocate for the membership in dealing with the City of Lodi. ADVERTISING & PROMOTIONAL TOOLS NEWSPAPER - We primarily used the Lodi News Sentinel the last two years. We will continue to do so, but with the majority of the advertising being done in a tabloid format. We will do 8 tabs in 2004 and plan 8 tabs in 2005. In addition we will use the Galt Herald, and The Record on a limited basis for promoting events. BILLBOARDS - Because this is a prohibitively costly tool for marketing, it will only be used if there is enough interest, on a cooperative basis. Example ---if our restaurant and entertainment groups or furniture groups or any combination thereof wanted to participate. WEBSITE - We will continue to develop and promote our web site to the general public, general membership and community organizations. Linking with various organizations such as the City of Lodi, Lodi News Sentinel and the Chamber of Commerce. We will also encourage our business members to further develop their own web sites, and hold one or two seminars to assist them with their site development. BANNERS- The DLBP launched its sponsor a banner program in June 2004. This campaign coincided with the 18 week Farmers Market and will continue to promote seasonal events and activities throughout this year and next through a very innovative and very popular mechanism. Look for New more banners. BROCHURES - Continue to print and expand on the distribution of our Downtown brochures. These brochures will be available to downtown businesses, the Chamber office, Visitors Bureau, City of Lodi and the DLBP office. GENERAL MEMBER BUSINESS PROMOTION AND PUBLIC RELATIONS: We will continue to feature business profiles in our tab and encourage the Lodi News Sentinel business editor to do articles about downtown businesses. We will continue to do press releases for new and expanded businesses downtown. DOWNTOWN DISCOUNT - We have developed a "Downtown Lodi Discount Coupon" to be given primarily by restaurants, but suggested to other merchants as well. The target market will be Lodi, North Stockton, Elk Grove, South Sacramento and the Eastern Foothill areas. Featuring a full-page color ad --using our non profit structure-- we will design, bill and place the advertising once per month. Depending on interest and participation this program will start in February 2004, and run for 6 months after which, the results will be analyzed for possible continued use. SHOP LODI PROGRAM The purpose of this program is to convince consumers to shop Lodi first before going out of town to do their buying. Shopping locally permits the local businesses to expand and allows them to underwrite community events, support charities, sponsor youth activities and generally help the community from which they derive their well being. Sales tax is one of the most important sources of funding that pays for the city of Lodi Police, fire, maintenance personnel, street services, and all other city functions. Sales tax for the city of Lodi income needs to be improved. Shop Lodi goals will be to increase purchases made in Lodi thereby increasing retail sales and sales tax revenue. The purpose of this program is to educate the public and increase community awareness of the benefits of making their purchases in Lodi. We will need to enlist the cooperation of the City of Lodi, the Lodi Chamber of Commerce, and the Lodi Visitors and Convention Bureau to promote the Shop Lodi Program. It is recommended that this program be developed to start in the Fall months ---October through December. oo Niche marketing plans----Definition--Niche strategies for Downtow--- this marketing concept is valid when you have a group of like businesses that can be marketed as a group. Examples for our downtown are Restaurant group (30+), Furniture (4 major plus several peripheral stores), and entertainment (stadium 12, Movie City, Rosewood, Angelo's, Moo Moo's, Tillie's, Etc) o Established a restaurant page in the tab o Articles and group ads for furniture o Entertainment grouping. RADIO AND CABLE TV --These two medias will NOT be a part of our NORMAL usage. If budget allows, we will consider using these for special events only. These medias take large advertising budgets to be effective ---currently we do not fall into this category. PORTFOLIO PRESENTATIONS—We are in the process of developing four portfolio presentations ---New Member Packets, Visitors & Convention Bureau hand out, City of Lodi Economic Development hand out, and Local Consumers handout. All portfolios will feature our Downtown Brochure. The local hand out will also contain Downtown Coupons, as will the V&CB hand out. The City hand out will be directed at potential new Downtown businesses and also be used to educated other businesses considering locating into our area. SEE'S CANDY—We will continue to build on this promotion. In 2002 we had over 18 merchants participate and sold over 2,500 pounds of candy. This program gives existing customers a reason to make additional trips into our merchants. It also attracts new customers into the Downtown ---those not wanting to travel to Stockton or Sacramento to the See's outlets. We will continue to work on ways to refine and improve this progranrr--by requiring better merchant displays, window postings and individual merchant advertising. It will be an educational process to convince and show the merchants that they should also advertise this service on their own to draw customers into their stores. EVENTS Events over the last several years have been the main stay of the marketing program --drawing more than 200,000 people to the Downtown area. We will continue to rely on the existing events, and improve on them. EXISTING EVENTS oo Farmers Market/Star Search oo Downtown Lodi Live/Family Faith Festival oo Kiddie Parade/expanded parade concept 0o Halloween Candy give awa)---Costume parade oo Parade of Lights oo Italian Festival (NEW) oo October fest 2004 (NEW) oo Christmas Promotion 2004 the Lighting of Downtown Lodi (NEW) NEW EVENTS—in the planning stage oo October fest 2004 (NEW�—Thurs Friday & Saturday— oo Christmas Promotion 2004 the Lighting of Downtown Lodi (NEW) oo Lodi's Centennial Celebration (2006) We may from time to time add new events only if there is a distinct profit potential FUTURE GOALS oo Introduce more Downtown Lodi Live events—Make Downtown Lodi the Entertainment Mecca for the valley oo Continue to build a collaborative relationship with the City Council—Keep our Partnership focused and fresh oo Create a Blue Print/plan for the future so that the DLBP can work with Big Boxes and after the November election work with Big Box Representatives to voluntarily join the assessment district and support revitalization. oo Develop more collaborative events with organizations such as the Lodi Visitors and Convention Bureau, Lodi Chamber of Commerce, The Boys & Girls Club, Lodi House, oo and similar organizations oo Continue with the new Banner program (no more than a two year plan to include seasonal banners) beginning in June the DLBP created a sponsor a banner program that allowed us to purchase new banners for the Downtown district for the Farmers Market. Funded solely by DLBP events, sponsorships, donations and other activities. oo Review and update the Assessment Fee Schedule by for the assessment year of 2005 to better reflect the membership benefits and an equitable fee structure oo Expand the boundaries of the Business Improvement District by 2005/2006 oo Outreach to the general community, and expand major corporate sponsorship interest in events and other participation in the "Community Shopping Center" oo Expand our volunteer base for the Downtown Events by reaching into the community oo Develop additional strategies with the City Staff for better programs in the following areas ----directional signage for the Downtown, creative parking solutions, Economic Development, management and commercial use of the new parking structure, and billing/collections MISSION STATEMENT DOWNTOWN LODI BUSINESS PARTNERSHIP The Downtown Lodi Business Partnership is a non-profit corporation, comprised of businesses that make up the Downtown business community. The main goal is to encourage growth and prosperity in the Downtown Community Shopping Center of Lodi and to maintain its economic health on an ongoing basis. This will be accomplished by; ' Encouraging development of new businesses while retaining and revitalizing existing businesses ' Promoting retail activity by creating and maintaining a quality environment through coordinated advertising and Downtown events ' Serving as an advocate for Downtown businesses in dealing with local government, maintenance projects, the media and the general public September 2004 1:59 PM 04/07/03 Cash Basis Ordinary Income/Expense Income 3500 - Income Accounts Assessments Booth Rental City of Lodi Funds Float Entry Food Vendor Sales -Beer & Wine Sales-Misc. See's Candy Sponsership Ticket Sales Total 3500 • Income Accounts Total Income Cost of Goods Sold Cost of Goods Sold See's candy Beer & Wine Misc, sales Total COGS Gross Profit Expense 6000 • Advertising Newspaper Posters/Banners/Signs 6000 - Advertising - Other Total 6000 • Advertising 6001 • Bank Service Charges Downtown Lodi Business Partnership Proposed Budget January 1, 2005 through December 31, 2005 Proposed Buget 04/05 34,500.00 21,500.00 52,500.00 8,000.00 8,500.00 10,000.00 1,000.00 18,000.00 25,000.00 10,000.00 189,000.00 189,000.00 11,000.00 4,500.00 1,000.00 16,500.00 172,500.00 10,000.00 10,000.00 3,000.00 23,000.00 300.00 Page 1 of 4 1:59 PM Downtown Lodi Business Partnership 04/07/03 Cash Basis Proposed Budget January 1, 2005 through December 31, 2005 6170 - Holiday Decorations/Events/Lights 6180 - Insurance Liability Insurance Work Comp 6180 • Insurance - Other (Medical) Total 6180 • Insurance 8,000.00 7,000.00 2,000.00 2,000.00 11,000.00 6200 - Janitorial Proposed Buget 04/05 6002 - Contributions 0.00 6003 - Dues & Subscriptions 300.00 6004 - Credit Card Fees 400.00 6010 • Event Expense 2,000.00 Entertainment -Event 3,000.00 Food & Drink -Event 2,000.00 Games -Event 1,000.00 Christmas -Event 5,000.00 Labor -Event 3,000.00 Promotions -Event 1,000.00 Rentals -Event 1,500.00 Sanitation -Event 2,500.00 Set Up -Event 0.00 Supplies Misc.-Event 1,500.00 6010 • Event Expense - Other (New Year) 10,000.00 Total 6010 - Event Expense 30,500.00 6170 - Holiday Decorations/Events/Lights 6180 - Insurance Liability Insurance Work Comp 6180 • Insurance - Other (Medical) Total 6180 • Insurance 8,000.00 7,000.00 2,000.00 2,000.00 11,000.00 6200 - Janitorial 0.00 6201 - Kiosk Updates 1,000.00 6230 - Licenses/Permits/Inspections 2,500.00 6235 • Office Supplies 5,000.00 6250 • Postage and Delivery 2,000.00 Total 6270 • Professional Fees 10,500.00 Total - Accounting 700.00 Bookkeeping 900.00 Coordinators/Planners 1,500.00 CDA Conference 1,500.00 Page 2 of 4 1:59 PM 04/07/03 Cash Basis 6270 • Professional Fees - Other Total 6270 • Professional Fees 6290 • Rent 6300 • Repairs 6320 • Computer Repairs/service 6300 • Repairs - Other Total 6300 • Repairs 6340 • Telephone Internet 6340 • Telephone - Other Total 6340 • Telephone 6395 Map & Directory Brochures 6396 Meals & Entertainment 6398 • Meetings 6399 • Mileage 6400 • Miscellaneous 6560 • Wages (Full and Part Time) 6570 • Returned check 6820 • Taxes Federal Local State Total 6820 • Taxes Total Expense Net Ordinary Income Other Income/Expense Other Income Other Expense Net Other Income Downtown Lodi Business Partnership Proposed Budget January 1, 2005 through December 31, 2005 Proposed Buget 04/05 500.00 5,100.00 5,040.00 400.00 200.00 600.00 600.00 1,000.00 1,600.00 6,000.00 300.00 450.00 1,000.00 500.00 65,000.00 0.00 3,000.00 3,000.00 172,590.00 -90.00 160.75 54.91 105.84 Page 3 of 4 1:59 PM 04/07/03 Cash Basis Net Income Downtown Lodi Business Partnership Proposed Budget January 1, 2005 through December 31, 2005 Proposed Buget 04/05 15.84 Page 4 of 4 EXHIBIT C Downtown Lodi Business Partnership Benefit Fee Schedule ZONE A ZONE B Rste " $200. (1-3 amp.) $100. Restaurants $M. (4.6 amp.) $150. $400. + 9-00. Service $150. Businesses Profel $100. Business . FinarmW 0M. Institmthns $ 75. 301 sof Note; Retail and restaurant businesses Will chard o6 ske Qh" detWrmhW" by the number of employees, either fUl fie or the'squhraleM made up of multiples of part-time employees. Swine" tpe d*ftitons: MAMMMat Businesses that buy and resell goods, emq*w we . d0fts ' oe stores. office supplies as we* 09 busito.sees OW sed prepred #gods and drinks. 5 1n BUSIrw wa that sell servicers. Examples are b"uty oW bar she , tepair shops, lodging, most automotivb-oft ited bustnassers, entertainment businesses such as theaters, etc. PrgfasshmW 5MjMjW Includes Architects, Engineer's, Attorneys, Dents, Doctors, Acaauntants, Optometrists, Realtors, Insurance Mess, Mortgage Brokers and most'other businesses that require advanced and/or specialized licenses and/or advanced academic degrees. FlUmUSIMI IngUINURM Includes banking and savings and loan institutions as Well as cred# unions, etc. - mwwm:� rA, 4A, W-1-11 77 FE�!� LA IE 0 E-14 200412005 ANNUAL REPORT TO THE CITY OF LODI Items listed below refer to Section 36533(b) of the California Streets and Highway Code 1. No changes in boundaries of benefit zones within the area are proposed. 2. No physical improvements are planned. 3. Budget for the "Budget year july 12003 Owatigh hane 2004 January 2005 through December 2005 is enclosed. (Exhibit B) 4. A Benefit Fee Schedule and a Map of the Business Improvement Area are enclosed as Exhibits C & D respectively. There are no changes in the Benefit Fee Schedule. 5. The Budget details all sources of income and projected expenses. E-14 ADVERTISING & PROMOTIONAL TOOLS NEWSPAPER,- We primarily used the Lodi News Sentinel the last two years. We will continue to do so, but with the majority of the advertising being done in a tabloid format. We will do 8 tabs in 2004 and plan 8 tabs in 2005. In addition we will use the Galt Herald, and The Record on a limited basis for promoting events. BILLBOARDS - Because this is a prohibitively costly tool for marketing, it will only be used if there is enough interest, on a cooperative basis. Example ---if our restaurant and entertainment groups or furniture groups or any combination thereof wanted to participate. WEBSITE - We will continue to develop and promote our web site to the general public, general membership and community organizations. Linking with various organizations such as the City of Lodi, Lodi News Sentinel and the Chamber of Commerce. We will also encourage our business members to further develop their own web sites, and hold one or two seminars to assist them with their site development. BANNERS- The DLBP launched its sponsor a banner program in June 2004. This campaign coincided with the 18 week Farmers Market and will continue to promote seasonal events and activities throughout this year and next through a very innovative and very popular mechanism. Look for New more banners. BROCHURES - Continue to print and expand on the distribution of our Downtown brochures. These brochures will be available to downtown businesses, the Chamber office, Visitors Bureau, City of Lodi and the DLBP office. GENERAL MEMBER BUSINESS PROMOTION AND PUBLIC RELATIONS: We will continue to feature business profiles in our tab and encourage the Lodi News Sentinel business editor to do articles about downtown businesses. We will continue to do press releases for new and expanded businesses downtown. DOWNTOWN DISCOUNT - We have developed a "Downtown Lodi Discount Coupon" to be given primarily by restaurants, but suggested to other merchants as well. The target market will be Lodi, North Stockton, Elk Grove, South Sacramento and the Eastern Foothill areas. Featuring a full-page color ad --using our non profit structure-- we will design, bill and place the advertising once per month. E-14 Exhibit A The Downtown Business Improvement District ---is Lodi's core shopping district. Like in any city, the Downtown business community is important to the City's overall health and vitality. Over the past 5 plus years it has become a source of great civic pride and accomplishment as Downtown Lodi is the model for redevelopment throughout the Central Valley and the State. The City and its business partner's, include the land owners, business owners, investors, merchants, and the Downtown Lodi Business Partnership --have turned things around. Even though we are succeeding.....we will always be a work in progress. Business areas that are not in a perpetual mode of change will die.... The DLBP intends to maintain the historical character of the Downtown, while evolving it into The Community Shopping and Dining Center of Lodi. The City basically owns the infrastructure of a large "Community Shopping Center," ---spread out over many blocks, instead of being concentrated in a grouping of buildings similar to the format of a privately owned shopping center. Along with the businesses and merchants ---being represented by the Downtown Lodi Business Partnership (DI ---we work with the City staff to manage the downtown. We establish and administer procedures for use of streets for various activities and events. The DLBP is your front line management for our Community Shopping Center working to enhance that infrastructure to be a destination place for all Lodian's and visitors alike. The DLBP has been in existence for over five years. We have created a stronger downtown with teamwork. Our very active board of directors is the main leadership element of the partnership and continues to work effectively to represent and unify the merchants. Along with the Executive Director and staff of the DLBP we have accomplished the following in the last year.... I Continued the expansion of all events and projects including an expanded Farmers Market, Kiddie Parade, the larger than ever, Parade of Lights, See's Candy Project, Christmas promotions including a cooperative effort on a Santa project with the Fire Department, and a new Halloween kids parade. • Adopted_a_new Banner program (a two -year plan) that was implemented in ,Tune 2004 and to be funded solely by DLBP events, sponsorships, donations and other activities. Collaborated with the Lodi Chamber of Commerce to produce two very successful "School Street Wine Strolls. 11 .. i • i i r i i • i i RESOLUTION NO. 2004-188 A RESOLUTION OF INTENTION TO LEVY ANNUAL ASSESSMENT FOR DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1, ESTABLISHING PUBLIC HEARING DATE, AND RECEIVING ANNUAL REPORT WHEREAS, Downtown Lodi Business Improvement Area No. 1 was established December 17, 1997, by Council adoption of Ordinance No. 1654; and WHEREAS, the Annual Report as required by Streets and Highways Code §36533 has been submitted to the Council by the Board of Directors of said improvement area. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and find as follows: 1. Received the Annual Report as submitted, said Report being on file with the City Clerk. 2. Establishes October 6, 2004, in the City Council Chambers, at Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 p.m., or soon thereafter as possible, as the date, place, and time to hold the public hearing required by Streets and Highway Code §36534. 3. It is the intention of the City Council to levy and collect assessments within the parking and business improvement area for calendar year 2005 (the Area's fiscal year). 4. The boundaries of the entire area to be included in the Area and the boundaries of each separate benefit zone within the area are set forth in the Map, Exhibit A, incorporated herein by reference. A true and correct copy of the map is on file with the City Clerk of the City of Lodi. 5. The types of improvements and activities proposed to be funded by the levy of assessments on business in the Area are in Exhibit B hereto and incorporated by reference. 6. At the time of the public hearing, written and oral protests may be made. The form and manner of protests shall comply with Streets and Highways Code §§36524 and 36525. Dated: September 15, 2004 I hereby certify that Resolution No. 2004-188 was passed and adopted by the City Council of the City of Lodi in a regular meeting held September 15, 2004, by the following vote: AYES: COUNCIL MEMBERS — Beckman, Hitchcock, Howard, Land, and Mayor Hansen NOES: COUNCIL MEMBERS — None ABSENT: COUNCIL MEMBERS — None ABSTAIN: COUNCIL MEMBERS — None SUSAN J. BLACKSTaN City Clerk KIIN!,a[.I;] r" IMF awl ARA v j - EXHIBIT B Downtown Lodi Susinmm Partnership 8enafft Fee Schedule ZONE A Retain and UOO. (1-3 emp.) $100. Restrrure . (4-6 wrnp.) $150. $em. + Sorvioe $150. Sum Imkosionai $100. $ su. Burma FWdwx* OW. Irons NcAe; Fkkfl and gent busies wf"be � oils it r do*rmW*d� by number of employees, either, full4hm or the 'egt*AdW made up O nxildplos of part -floe ea sec. SUS10" too 66ft1dorss. OW buy and res" goods, "wrfim we . M . of re supptwa as WO as t1w am orad fooft aid drinks. •Bum MOM srsry , Eacar me bm* OW pair shape. lodging, most automotive -octad bue omm. eModtainment businesses such as thestera, etc. ProfiaaminnW 11weinium Includes Arc hitecte, Engem, Attorneys. Dom, cidkn, Abc mirrfilifirtd, Optometrkts, Realtors, Ineuranre COws, Mortpp Brokers and rnost'other businesses that require advanced andtor specialized licenses and/or advanced aoaftmic de9mms. Fin,g�hcraft i Includes banking and savings and ban Insfitutkme as as c ra t unions, etc. FUTURE GOALS • Introduce more Downtown Lodi Live events—Make Downtown Lodi the Entertainment Mecca for the valley • Continue to build a collaborative relationship with the City Council—Keep our Partnership focused and fresh • Create a Blue Print/plan for the future so that the DLBP can work with Big Boxes and after the November election work with Big Box Representatives to voluntarily join the assessment district and support revitalization. • Develop more collaborative events with organizations such as the Lodi Visitors and Convention Bureau, Lodi Chamber of Commerce, The Boys & Girls Club, Lodi House, • and similar organizations • Continue with the new Banner program (no more than a two year plan to include seasonal banners) beginning in June the DLBP created a sponsor a banner program that allowed us to purchase new banners for the Downtown district for the Farmers Market. Funded solely by DLBP events, sponsorships, donations and other activities_ • Review and update the Assessment Fee Schedule by for the assessment year of 2005 to better reflect the membership benefits and an equitable fee structure • Expand the boundaries of the Business Improvement District by 2005/2006 • Outreach to the general community, and expand major corporate sponsorship interest in events and other participation in the "Community Shopping Center" • Expand our volunteer base for the Downtown Events by reaching into the community • Develop additional strategies with the City Staff for better programs in the following areas ----directional signage for the Downtown, creative parking solutions, Economic Development, management and commercial use of the new parking structure, and billing/collections CITY COUNCIL LARRY D. HANSEN, Mayor JOHN BECKMAN, Mayor Pro Tempore SUSAN HITCHCOCK EMILY HOWARD KEITH LAND CITY OF LODI CITY HALL, 221 WEST PINE STREET P.O. BOX 3006 LODI, CALIFORNIA 95241 -1 91 0 (209) 333-6702 FAX(209)333-6807 citycirk0lodi.gov September 16, 2004 Downtown Lodi Business Partnership Attention: Pamela Hayn, Executive Director P.O. Box 1565 Lodi, CA 95241 JANET S. KEETER Interim City Manager SUSAN J. BLACKSTON City Clerk D. STEPHEN SCHWABAVER City Attorney RE: RESOLUTION OF INTENTION TO LEVY ANNUAL ASSESSMENT FOR DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1, ESTABLISHING PUBLIC HEARING DATE, AND RECEIVING ANNUAL REPORT The Lodi City Council, at its meeting on September 15, 2004, adopted the enclosed resolution of intention to levy annual assessment for Downtown Lodi Business Improvement Area No. 1 and set the matter for public hearing for October 6, 2004. Should you have any questions, please feel free to contact my office. Sincerely, Susan J. Blackston City Clerk JMP Enclosure followupATransmittal.doc NOTICE OF PUBLIC HEARING RESOLUTION NO. 2004-188 A RESOLUTION OF INTENTION TO LEVY ANNUAL ASSESSMENT FOR DOWNTOWN LODI BUSINESS IMPROVEMENT AREA NO. 1, ESTABLISHING PUBLIC HEARING DATE, AND RECEIVING ANNUAL REPORT WHEREAS, Downtown Lodi Business Improvement Area No. 1 was established December 17, 1997, by Council adoption of Ordinance No. 1654; and WHEREAS, the Annual Report as required by Streets and Highways Code §36533 has been submitted to the Council by the Board of Directors of said improvement area. NOW, THEREFORE, the City Council of the City of Lodi does hereby resolve, determine, and find as follows: 1. Received the Annual Report as submitted, said Report being on file with the City Clerk. 2. Establishes October 6, 2004, in the City Council Chambers, at Carnegie Forum, 305 West Pine Street, Lodi, California, at 7:00 p.m., or soon thereafter as possible, as the date, place, and time to hold the public hearing required by Streets and Highway Code §36534. 3. It is the intention of the City Council to levy and collect assessments within the parking and business improvement area for calendar year 2005 (the Area's fiscal year). 4. The boundaries of the entire area to be included in the Area and the boundaries of each separate benefit zone within the area are set forth in the Map, Exhibit A, incorporated herein by reference. A true and correct copy of the map is on file with the City Clerk of the City of Lodi. 5. The types of improvements and activities proposed to be funded by the levy of assessments on business in the Area are in Exhibit B hereto and incorporated by reference. 6. At the time of the public hearing, written and oral protests may be made. The form and manner of protests shall comply with Streets and Highways Code §§36524 and 36525. INFORMATION REGARDING THIS MATTER (including Exhibits A & B) MAY BE OBTAINED IN THE OFFICE OF THE CITY CLERK, 221 W. PINE ST., LODI. ANYONE WISHING TO BE HEARD ON THE ISSUE MAY APPEAR BEFORE THE CITY COUNCIL AT THE TIME OF THE PUBLIC HEARING. WRITTEN STATEMENTS MAY BE FILED WITH THE CITY CLERK, 221 W. PINE ST., 2N° FLOOR, LODI, AT ANY TIME PRIOR TO THE HEARING SCHEDULED HEREIN, AND ORAL STATEMENTS MAY BE MADE AT SAID HEARING. ALL PROCEEDINGS BEFORE THE CITY COUNCIL ARE CONDUCTED IN ENGLISH. THE CITY OF LODI DOES NOT FURNISH INTERPRETERS, AND, IF ONE IS NEEDED, IT SHALL BE THE RESPONSIBILITY OF THE PERSON NEEDING ONE. IF YOU CHALLENGE THE PROPOSED ACTION IN COURT, YOU MAY BE LIMITED TO RAISING ONLY THOSE ISSUES YOU OR SOMEONE ELSE RAISED AT THE PUBLIC HEARING DESCRIBED IN THIS NOTICE, OR IN WRITTEN CORRESPONDENCE DELIVERED TO THE CITY CLERK/CITY COUNCIL AT, OR PRIOR TO, THE PUBLIC HEARING. Dated; September 18, 2004 SUSAN J. BLACKSTON CITY CLERK OF THE CITY OF LODI DECLARATION OF POSTING CONFIRMING THE REPORT AND INTENT TO LEVY ANNUAL ASSESSMENT - DLBP On Thursday, September 16, 2004, in the City of Lodi, San Joaquin County, California, a copy of a Notice of Public Hearing to consider confirming the Report and Intent to Levy Annual Assessment (attached hereto, marked Exhibit "X), was posted at the following four locations: Lodi Public Library Lodi City Clerk's Office Lodi City Hall Lobby Lodi Carnegie Forum I declare under penalty of perjury that the foregoing is true and correct. Executed on September 16, 2004, at Lodi, California. Kari J. Ch ick Administr ive Clerk Fomtsldegmst.doc ORDERED BY: SUSAN J. BLACKSTON CITY CLERK Jacqueline L. Taylor, CMC Deputy City Clerk Jennifer M. Perrin, CMC Deputy City Clerk PROOF OF PUBLICATION (2015.5 C.C.C.P.) STATE OF CALIFORNIA County of San Joaquin I am a citizen of the United States and a resident of the County aforesaid: I am over the age of eighteen years and not a party to or interested in the above entitled matter. I am the principal clerk of the printer of the Lodi News -Sentinel, a newspaper of general circulation, printed and published daily except Sundays and holidays, in the City of Lodi, California, County of San Joaquin and which newspaper had been adjudicated a newspaper of general circulation by the Superior Court, Department 3, of the County of San Joaquin, State of California, under the date of May 26th, 1953. Case Number 65990; that the notice of which the annexed is a printed copy (set in type not smaller than non-pareil) has been published in each regular and entire issue of said newspaper and not in any supplement thereto on the following dates to -wit: September 18th all in the year 2004. I certify (or declare) under the penalty of perjury that the foregoing is true and correct. Dated at Lodi, California, this 18th day of Septempef, 2004 ................................. a3t_ .h ................. Signature PFaFPueuas This space is for the County Clerk's Filing Stamp E Proof of Publication of Notice of Public Hearing City of Lodi Resolution Number 2004-188